August 19, 2011

Taurus CEO appears on 6:30 with George Negus

Sharon Williams appeared on 6:30 with George Negus on 18 August. She discussed the importance of online personal brand. Your ‘digital resume’ requires thought as businesses start to use online medias to support their staff intakes.

August 6, 2011

Your digital resume is a personal brand for life

Educate your kids, your staff, your customers and your prospects, warning them that their online personal brand is a major source of reputational risk. Am I overreacting? No! I predict that your own personal brand is your prime personal real estate of the future – one of the most valuable things you will own and… Read more »

August 5, 2011

Taurus client Ansarada interviewed on Sky News Australia

In this program, Ansarada’s Managing Director Sam Riley participates in a ‘Technology behind Business’ panel discussion. As technology becomes an ever-more-critical component of doing business, this program examines the latests trends and analyses the key IT concepts concerning businesses today.   Watch it here via Sky News

July 31, 2011

Taurus CEO featured in the Sydney Morning Herald

Facebook is like a tattoo! Sharon Williams featured on page 3 in the SMH discussing the needs for children and teenagers to understand the implications on their online personal brand when posting to social media sites.   View article

July 30, 2011

Is it okay to blame your employees when things go wrong?

The News Corp saga is unfolding with amazing twists and turns. Rupert Murdoch has described the day he spoke at the UK parliamentary committee into phone hacking at the News of the World as the “most humble day” of his life. And while he apologised to the victims of the hacking, Murdoch has still displayed an unwillingness… Read more »

July 23, 2011

Could Murdoch’s legacy to his children be prosecution?

Poor old Murdoch of News Corp, multi marriages, many children and media empire fame! His 168-year-old paperNews of the World (NOTW) has been forced to close because of a phone hacking scandal and his personal brand – known for being so private – is under nuclear-size attack. His business plans diverted by the scandal with his… Read more »

July 19, 2011

Taurus CEO interviewed on ABC 702

Sharon Williams was featured on ABC 702 with Liz Ellis discussing the risks of teens posting to social media sites. Sharon discussed the importance of creating an appropriate online personal brand and the responsibility of parents and teachers to educate and take protective action.

July 16, 2011

Are school holidays a blessing or a burden?

Okay! Like you or friends of yours, I’m juggling for the 16th year both parenting and business, school holidays, re-branding, two new websites, new hires and end of year! How do we do it? Group certificates out, growth celebrated, new IT equipment ordered, painting and office makeover planned and training new people in new roles.… Read more »

July 10, 2011

Taurus CEO on Weekend Today Show

Sharon Williams was interviewed on The Weekend Today show on Channel 9. Sharon discussed the risks of teens and students using social media and the need for parents to take responsibility to educate their children on their online personal brand.   Watch it here

July 9, 2011

You are your personal brand

Whether you like it or not, the fact that you are the leader of your personal brand has lifelong repercussions. On Tuesday night at dinner, a senior executive of one of the world’s largest global technology companies asked me if he should accept a Facebook friend request from one of his staff. I saw red.… Read more »

July 5, 2011

Taurus signs Anatas

Anatas is Australasia’s leading IT architecture and engineering consultancy. Anatas have engaged Taurus Marketing for event management and media relations for the 2011 Gartner SOAQ & Application Development and Integration Summit.    

Taurus welcomes new team members

Taurus is excited to welcome two bright minds, Libby Mackenzie and Danielle Zhu, to the Taurus Marketing team. They have been taken on board to extend value to both the Taurus brand and our clients.

June 20, 2011

Taurus signs SmartOpinion, a brand new mentor service for SME

SmartOpinion provides advice and mentoring to SME’s in New South Wales and MD, Murray Baker has chosen Taurus to act as his outsourced marketing department. SmartOpinion aims to help business owners grow their businesses and cross T’s and dot i’s. The mentoring service has doubled revenue for clients and offers assistance with HR, Finance, Operations… Read more »

June 18, 2011

Taurus signs entrepreneur Jack Delosa

Young entrepreneur and investor Jack Delosa has engaged Taurus for TaurusProfile™ strategy and PR to build his profile. He has recently been listed as one of the top 10 entrepreneurs under 30 in Australia in the Dynamic Business Young Guns, and twice in Australian Anthill’s 30Under30 Publication.

June 16, 2011

Taurus signs Speedscan

Speedscan deliver document process outsourcing in Australia and New Zealand including mortgage processing, insurance claim processing, accounts payable and accounts receivable. Speedscan have engaged Taurus Marketing for Public Relations.

June 14, 2011

Taurus CEO featured in ANZ Professional Magazine

Sharon Williams was featured in the ANZ Professional Magazine article ‘Climbing the career lattice’. She discusses her own career path, the formation of Taurus and the joy she gains mentoring the career aspirations of her employees.   View article

June 10, 2011

Taurus assists Platform Networks with CeBIT 2011

Taurus event managed the CeBIT stand for Platform Networks for the second year running. Strategically positioned next to the NBN, Platform Networks has seen an effective ROI for their presence at Australia’s largest IT and Technology exhibition.   View images

Taurus signs Lister Mason Accountants

Lister Mason offers accounting, taxation services and financial planning advice to small to medium businesses in Australia. Taurus will be working with them on strategy, marketing and a website upgrade.

June 6, 2011

Taurus CEO speaking at Sales Performance Summit

Sharon is excited to be a guest speaker at the upcoming Sales Performance Summit to be held in Sydney on June 23rd. Sharon’s presentation, ‘Social media: A new age for sales’ will focus on B2B social media and strategies for effective use and successful case studies. View more

Taurus signs Nubian Water Systems

Nubian Water Systems manufacture technically advanced water treatment and recycling products for the domestic, commercial, industrial and mining market. Nubian have engaged Taurus for strategy, marketing and PR services.

April 29, 2011

Platform Networks has re-signed with Taurus

Platform Networks distribute DSL, IP Transit, Voice, Metropolitan Ethernet and Data Centre Products through a network of channel partners and have been chosen as the only wholesale aggregator of the 12 RSP’s rolling out the NBN. Taurus will be working with Platform Networks to direct branding, collateral, event management and PR activities.

April 28, 2011

Simaid ‘aid that gets there’ working with Taurus

Taurus supports aid charity Simaid to raise brand and position the organisation for the next two to five years. Simaid works in global areas of need and has one of the highest percentage of donations to actually make it into the field, than any other aid agency.

March 23, 2011

Not just another social media seminar a great success

TaurusBDM and media partner The Sauce held the ‘Not just another social media seminar’ last week at the Observatory hotel. With presentations from Iggy Pintado and Taurus CEO, Sharon Williams along with a Q&A panel, attendees were left with practical social media recommendations to extend their spheres of influence. View photos and see our TaurusEngage page for case… Read more »

March 20, 2011

Taurus does their bit for Clean Up Australia Day

Taurus helped Clean Up Australia Day become the biggest day yet. The 21st clean up registered over 7,400 sites and over half a million volunteers nationally. The campaign has achieved over 1000 pieces of coverage with media still covering the event.

February 23, 2011

Artis joins with Taurus

Taurus are excited to be working with Artis, specialists in critical business applications, on their messaging and positioning strategy and corporate communications.

February 22, 2011

Lehman working with Taurus

Lehman are an Australasian event management company specialising in creating and executing distinctive and versatile concepts for the successful production of spectaculars, launches, conferences, exhibitions and events. They have engaged Taurus to assist with strategy.

February 19, 2011

Speedscan signs for PR with Taurus

Taurus will be working with Speedscan, who deliver world class outsourcing solutions for document intensive business processes, for a PR campaign to raise their profile in the financial services sector.

February 18, 2011

Taurus in Giftrap Magazine

Taurus featured in Giftrap Magazine’ February edition exploring ‘Branding Magic’, and why clearly defining your brand can help build your business. View article

February 5, 2011

Taurus welcomes new team members

Taurus is pleased to welcome two new full time team members. Sandra Lee has joined on as Executive Assistant to CEO Sharon Williams and Sharon Elliott will join our award winning PR team. You don’t have to be called Sharon to work here – honest!

December 10, 2010

Taurus signs Sterland Computing

Taurus signs Sterland Computing We are delighted to be assisting Sterland with strategic planning around brand, positioning and promotions. Click here to view website

December 7, 2010

Another ‘Not just another’ social media seminar

Another ‘Not just another’ social media seminar TaurusBDM invites you to ‘Not just another’ social media seminar on 25 March 2011 at 7.30am. City venue to be confirmed. Iggy Pintado and Sharon Williams will cover social media strategy, case studies and answer your questions in a panel discussion. Whether you are an individual, small business… Read more »

November 9, 2010

PRIA praise Taurus for the JAAL campaign

PRIA praise Taurus for the JAAL campaign Taurus have received a glowing review for their work on the JAAL campaign from the judges at PRIA: “Excellent background providing the detailed info about the scope of the challenge. Excellent insights from the research – pre, post and during the campaign. Detailed comprehensive strategy with one phase building… Read more »

November 7, 2010

Sharon Williams featured in Lifestyle Investor Magazine

Sharon Williams featured in Lifestyle Investor Magazine Taurus CEO, Sharon Williams was featured in a two-page spread for Issue 8, of the popular magazine for modern investors. Sharon is featured for the me and money section on page 12-13, in an article titled “Persistence and Passion” where she talks about her life as a mother… Read more »

November 6, 2010

Taurus joint venture with Beyond Digital Media (BDM)

Taurus joint venture with Beyond Digital Media (BDM) Taurus and Beyond Digital Media are excited to announce their joint venture as TaurusBDM to assist brands and individuals in strategy, understanding and implementing social media to achieve business ROI and stakeholder engagement. View website

November 5, 2010

Taurus Marketing 15th Birthday featured in the PR report

Taurus Marketing 15th Birthday featured in the PR report The Taurus team and CEO, Sharon Williams were featured in the PR report after hosting their celebratory 15th birthday at Cruise Bar, Sydney. Sharon Williams comments on what this milestone means to her and her business. View here  

October 19, 2010

Taurus CEO is interviewed on Hope 103.2

Taurus CEO is interviewed on Hope 103.2 Sharon Williams was interviewed by Katrina Roe on Mornings Hope 103.2 on 27th October about the Jesus All About Life campaign success and recent award wins. Read more

October 18, 2010

Taurus signs Seventh-day Adventists

Taurus signs Seventh-day Adventists Taurus Marketing is proud to be working with Seventh-day Adventists to help them build their profile with strategy, marketing and PR. View website

October 13, 2010

Taurus signs Sports Hydrant

Taurus signs Sports Hydrant Taurus are supporting ‘Sports for Women 2011’ by assisting with strategy, PR and marketing to promote this fantastic initiative. View website

October 12, 2010

Taurus speaks out on further education in the marketing field

Taurus speaks out on further education in the marketing field Taurus CEO, Sharon Williams was featured in the October-December issue of Professional Marketing magazine on page 26, for the article ‘The path to riches’ by Nic Stone. Sharon discusses the benefits and difficulties associated with pursuing post-graduate study in Marketing. Read article  

October 11, 2010

Taurus signs Centrum Systems

Taurus signs Centrum Systems Taurus are using messaging, positioning and marketing to help build Centrum Systems’ brand profile in NSW. View website

October 10, 2010

Taurus achieves three awards with JAAL campaign

Taurus achieves three awards with JAAL campaign Taurus Marketing is proud to announce three awards for excellence. Our team was recognised by both the Australian Institute of Marketing (AMI) and the Public Relations Institute of Australia (PRIA) by winning three awards for the Jesus All About Life campaign which was successfully conducted with the Bible… Read more »

October 9, 2010

Sharon’s website is live

Sharon’s website is live Sharon Williams recently launched her new website which is aimed at empowering, educating and inspiring business. Sharon’s new site is a resource hub for business people, providing access to the latest business news, as well as Sharon’s renowned 9MSN business blog and her upcoming speaking engagements. The website also provides a… Read more »

September 20, 2010

Taurus under the spotlights

Taurus under the spotlights Taurus was featured in the Australian Financial Review for winning two awards with Jesus All About Life campaign and in Dynamic Business magazine for longevity in the Industry (15 years in business… and still no bull) Find out more

September 19, 2010

Taurus CEO speaks about social media risk at the RMIA

Taurus CEO speaks about social media risk at the RMIA Sharon Williams will be speaking about social media reputational risk at Tuesday luncheon of RMIA NSW Chapter on the 21st of September. The Risk Management Institution of Australasia Limited (RMIA) is the largest professional association and peak body for risk management in the Asia-Pacific region.… Read more »

September 18, 2010

Taurus signs Digitus

Taurus signs Digitus Digitus has developed a revolutionary new kind of email management tool for Microsoft Outlook users called inMailX and is introducing it into legal firms in Australia. Taurus are helping Digitus define a ‘go to market’ strategy. View website  

September 17, 2010

Taurus signs Better Living Naturally

Taurus signs Better Living Naturally Better Living Naturally, a leading specialised promoter and distributor of natural and organic products to pharmacy and health food stores has announced their 3 simple and noticeably effective anti-ageing serum blends packaged in a chic pen applicator to be introduced to Australia and the daily make-up routine, 7 Minute Wrinkle… Read more »

August 20, 2010

Taurus CEO helps launch Small Business September

Taurus CEO helps launch Small Business September Taurus CEO, Sharon Williams was a guest on the launch panel debating on the topic ‘Man versus Machine – should technology be driving marketing?’. The debate was hosted by David Koch of Channel Seven’s popular morning breakfast program, Sunrise. The panel helped launch Small Business September and the… Read more »

August 19, 2010

Taurus appears in The Australian, the Australian Financial Review and My Society after celebrating 15 years in business at the Cruise Bar

Taurus appears in The Australian, the Australian Financial Review and My Society after celebrating 15 years in business at the Cruise Bar Our birthday was featured in The Australian, The Australian Financial Review and My Society. We celebrated our 15th anniversary at Cruise bar and were delighted to greet Peter Kazacos (Anittel), Graham Bradley (Business… Read more »

August 18, 2010

Taurus CEO on Channel 7 Sunrise segment

Taurus CEO on Channel 7 Sunrise segment Taurus CEO, Sharon Williams, featured on Channel 7’s Sunrise with Carla Zampatti discussing top tips for business. Follow the link below to view footage. View video

Taurus signs Stratsec

Taurus signs Stratsec Stratsec was recognised on Wednesday 4 August as the first commercial Security Evaluation Facility to sign an agreement to set-up operations under the Malaysian Common Criteria Certification and Evaluation Scheme operated by CyberSecurity Malaysia. View website

August 17, 2010

Taurus signs Platinum Extreme

Taurus signs Platinum Extreme Breaking the mould of traditional gyms and fitness centers in Sydney, Platinum Extreme has opened its doors to its flagship corporate gym in North Sydney. The club is on a mission to redefine the traditional gym workout. Designed for the professionals of Sydney Platinum Extreme’s core fitness classes and training provide… Read more »

June 19, 2010

Taurus signs Platform Networks

Taurus signs Platform Networks After helping ITC wholesale provider, Platform Networks successfully exhibit at CeBIT 2010, Taurus will provide Platform Networks with strategic marketing and PR communications to raise its brand profile. View website

April 20, 2010

Taurus contributes to Direct Marketing Magazine

Taurus contributes to Direct Marketing Magazine Taurus CEO, Sharon Williams contributed article ‘Nurture your people and reap the rewards’ featured in this month’s edition of Direct Magazine in which she explores the importance of professional development within your organisation. View article

March 19, 2010

TrustDefender signs with Taurus

TrustDefender signs with Taurus TrustDefender protects online transactions for financial institutions and their customers. TrustDefender are working with Taurus to develop their strategy, PR and marketing communications. View website

March 18, 2010

Celebrating the success of the JAAL campaign

Celebrating the success of the JAAL campaign The Taurus team had a great time re-uniting with the successful Jesus. All About Life campaign team to review and analyse this great campaign at a luncheon for over 60 guests in Darling Harbour. View photos

March 17, 2010

What does diversity mean in 2010?

What does diversity mean in 2010? Our latest ninemsn blog tackles the question of diversity in the workplace particularly in regards to gender and associated obstacles. Click on the link to view her blog and post your thoughts, we would like to hear them! View blog

March 16, 2010

Taurus features on Australian Businesswomen’s Network blog

Taurus features on Australian Businesswomen’s Network blog Taurus CEO, Sharon Williams, was interviewed by Suzi Dafnis of Australian Businesswomen’s Network. In her interview Sharon discusses social media and personal branding as well as trends and strategies to kick start your marketing. To hear the interview follow the link below. Listen to interview

February 19, 2010

Taurus CEO to MC BRW Fast Club panel

Taurus CEO to MC BRW Fast Club panel Taurus CEO Sharon Williams will MC the first BRW Fast Club discussion panel. The BRW Fast Club includes business owners from the BRW Fast 100, Fast Starters and Fast Franchises lists. The discussion will focus around ‘smart marketing’ with three presenters from leading companies discussing how they… Read more »

February 18, 2010

Playoust Churcher Architects new website increases sales

Playoust Churcher Architects new website increases sales Playoust Churcher Architects (PCA) specialise in luxury single residential and medium level density architecture and have been changing the way people live across Sydney since 1961. PCA commissioned Taurus to develop a new website to reflect the company’s core values and the results have seen a dramatic 200%… Read more »

February 15, 2010

Taurus re-brands Stellar

Taurus re-brands Stellar Using the Taurus methodology to research and audit the current brand perception of Stellar, Taurus made the decision to strategically re-position Stellar to pioneer Managed Customer Relationships (MCR) and created a new strategic process for both product and service offerings. View full case study

February 14, 2010

Taurus speaking at Pittwater Business Limited breakfast

Taurus speaking at Pittwater Business Limited breakfast Pittwater Business Limited, a not-for-profit company formed to support the growth and development of sustainable and successful businesses in the area has invited Taurus CEO, Sharon Williams, to speak at their upcoming breakfast on April 21st. Sharon’s discussion will focus on public relations as well as achieving work… Read more »

January 19, 2010

Wealth by Design jumps on board with Taurus

Wealth by Design jumps on board with Taurus Wealth by Design is a lifestyle and financial planner based in Adelaide. Wealth by Design have appointed Taurus to assist with their messaging, positioning and communications plan.

December 26, 2009

Taurus in December edition of Dynamic Business Magazine

Taurus CEO, Sharon Williams contributed an article to this months edition of Dynamic Business Magazine exploring what it takes to run your own business as well as commenting on ‘the glass ceiling for Australian women’. View article (1) View article (2)

December 23, 2009

Taurus features in BRW

Taurus was featured in the BRW for the second time this November. Taurus provided comment on company culture and staff incentives. View article

November 24, 2009

AMCHAM Christmas Drinks

Taurus CEO, Sharon Williams and Windsurfing World Champion Allison Shreeve enjoyed the ‘White’ themed American Chamber of Commerce Women in management Christmas drinks in support of anti-violence against women. Photos below. View photos

November 21, 2009

Taurus at AICC Lunch

Taurus CEO, Sharon Williams and client Emmanuel Perdis, MD of Napoleon Perdis Cosmetics had fun at the AICC 2009 Property Lunch. The Hon. Malcolm Turnbull MP and John Symond AM, Executive Chairman, Aussie addressed the lunch. View photos

November 16, 2009

Taurus assists ANZ Sustainability

The Australia & New Zealand Sustainability Circle is an independent, non-partisan sustainability forum that provides a network for individuals, corporate organisations and government to assess the risks of sustainability and capitalise on the opportunities it provides. They have enlisted Taurus to provide strategic guidance.

November 8, 2009

Olympian chooses Taurus

Australian Olympic and world formula windsurfing champion Allison Shreeve has engaged Taurus to raise and manage her brand through personal brand profiling Taurus service, TaurusProfile™.

August 26, 2009

Taurus CEO joins panel of ‘Inspiring People’

Taurus is pleased to announce Sharon Williams, Taurus CEO, has been invited to join the panel of ‘Inspiring People’ for a series of panel discussions in which leaders in business, sport, the arts, sciences and government are being brought together to challenge, enrich and inspire.   View more

August 25, 2009

Taurus chosen for largest Christian media campaign

Taurus has been chosen to promote Australia’s largest ever Christian media campaign; “Jesus. All About Life”. For the first time in history, thousands of churches across fifteen Christian denominations in NSW will come together for six weeks in September to raise awareness of Jesus the man and participate in this groundbreaking project.

August 23, 2009

Taurus signs Napoleon Perdis

Taurus has been engaged to provide public relations and strategic counsel to Emanuel Perdis, Managing Director of Australia’s leading make-up brand Napoleon Perdis.

August 21, 2009

Theta chooses Taurus

Theta Capital investments is a privately owned and operated Australian specialist fund manager. Taurus is providing strategic marketing counsel to Theta.

August 19, 2009

Taurus comments in the AFR

Taurus CEO, Sharon Williams commented in the weekend edition of the Australian Financial Review with advice on how to find business opportunities in the downturn. View article

July 25, 2009

Taurus lands promotion of new movie

Production company MusicArtsDance has signed Taurus as its global marketing and PR agency, promoting its new feature film based on one of Australia’s greatest female composers, Peggy Glanville-Hicks and her passionate struggle for success.

June 21, 2009

Taurus CEO meets Kevin Rudd

Taurus CEO Sharon Williams met with Australian PM, Kevin Rudd at the recent Virgin Small Business Summit in Melbourne. Click below to view the picture. View picture of Taurus CEO and Kevin Rudd

June 19, 2009

Taurus launches personal branding service – TaurusProfile™

Taurus officially launched it’s new personal branding service TaurusProfile™ at Aqua dining restaurant on June 11. Australian cricket legend Michael Bevan and professional voiceover MC Ella James were guest speakers at the event. To view the TaurusProfile™ fact sheet please click below. TaurusProfile™ fact sheet TaurusProfile™ launch photos

June 15, 2009

Taurus signs Artis

Artis, one of Australia’s fastest growing IT companies has commissioned Taurus to provide strategic marketing and PR counsel to raise the Artis brand.

June 13, 2009

Taurus out networking

Taurus CEO, Sharon Williams recently attended the Australia-Israel Chamber of Commerce event ‘Opportunities for SME’s in tough economic times’. Sharon met fellow SME broadcaster Peter Switzer. View picture of Taurus CEO and Peter Switzer

June 11, 2009

LoanWorks Technologies signs with Taurus

LoanWorks Technologies is a market leading technology provider specialising in turnkey solutions for loan origination and mortgage servicing businesses. Taurus has been signed to provide strategic marketing and PR assistance.

May 3, 2009

Taurus profiled online by Marketing Mag

Taurus CEO Sharon Williams was profiled in Marketing Mag’s online edition. The intimate interview covers everything from Sharon’s first job to plans for 2009. Click below to find out what Sharon had to say. View interview

March 26, 2009

Taurus mixing it with movie stars

Taurus CEO Sharon Williams enjoyed an exclusive TransTasman Business Circle event, where she mingled with some of her favourite actors. Take a look at the picture and see if you know who! View picture

February 23, 2009

Taurus features in Dynamic Business

Continuing our monthly contribution to this great magazine, our article focussed on how we as a marketing and PR agency ‘eat our own cooking’ and we advise how to market your business and brand View article

February 5, 2009

Taurus contributed article to Marketing Magazine

The importance of your companies database to success has long been a tenant put foward by Taurus CEO Sharon Williams and our team of consultants. In this edition of Marketing Magazine we talk about the importance of constant database updating, segmenting and monitoring View article

December 26, 2008

Taurus signs Stellar

Taurus is excited to be working with Stellar. Stellar is a leading global provider of call centre and business process outsourcing solutions.

November 28, 2008

Taurus signs Demlakian

Taurus is working with Demlakian to assist with their marketing strategy and branding. Demlakian is an international firm of Consulting Structural Engineers.

November 11, 2008

Taurus features on BASI website

Taurus was featured in an article on the Business Advisory Services website in reference to a presentation delivered by Taurus CEO Sharon Williams on the secrets of successful outsourcing. View article

October 12, 2008

Taurus features in the North Side Courier

Taurus featured in the October 14 issue of the North Side Courier commenting on entrepreneurship. The article also features details of Sharon’s role on the Seven Networks Kochie’s Business Builders program. View article

September 18, 2008

Taurus partners with Hostworks

Hostworks is Australia’s leading critical applications management and hosting company. Taurus is assisting with marketing planning, strategy and tactical execution.

September 16, 2008

Taurus signs Change2

Taurus is proud to be working with Change2 – a company which educates businesses, government and society to reduce their carbon footprint in the environment via an innovative new social media platform.

September 14, 2008

Taurus signs Risk Shield

Risk Shield delivers the most powerful risk management tools to assist organisations with their complex daily risk management activities.

September 10, 2008

Taurus welcomes new graduate

Anna Lavdaras joins as part of the Taurus graduate scheme. Anna is currently studying a Bachelor of Economics and Social Science degree at the University of Sydney.