Working in an industry that deals with reputation management and branding every day, I found the whole Celebrity Apprentice a mind blowing case study this week. I have only caught snapshots of Celebrity Apprentice but those were enough for me and my 10-year-old son to decide it really wasn’t for us. When the episode came on the other night,… Read more »
Social media and privacy have always played a game of tag. Timed perfectly with Halloween, a viral which has already reached over 5million Facebook likes will make you think twice about the information you post on your wall. Take This Lollipop is a interactive live action Facebook connect experience. From the Marketing Director who brought… Read more »
Sharon talks in this month’s issue of B&T about how graduates should stand out from the pack. Here is her seven top tips.
I want to take you on a trip to ponder about the term social media. Most people immediately think of Facebook or Twitter. Instead, I imagine a revolution that is changing the way that content is shared and created. As the term ‘social media’ indicates but is often ignored, media itself is becoming socialised. Up… Read more »
Taurus picked up the prestigious commendation at the PRIA National Golden Target Awards for our work on the Clean Up Australia Day 2011 campaign. The awards presentation, held at Dockside, Cockle Bay Wharf in Sydney recognised and celebrated this year’s outstanding PR and communication campaigns. Click here to read more about the campaign.
[This post originally appeared on Seth Godin’s blog] Managers work to get their employees to do what they did yesterday, but a little faster and a little cheaper. Leaders, on the other hand, know where they’d like to go, but understand that they can’t get there without their tribe, without giving those they lead the… Read more »
Taurus Marketing will be heading to the PRIA National Golden Target Awards on Monday, where we’re nominated in the Environment category for our work on the Clean Up Australia Day campaign! For more information about the event, click here.
The Taurus team recently collaborated with The Recycling Times at the 2nd Global Remanufacturing Industry General Assembly (GRIGA) held on the 12th October 2011 in Zhuhai, China. Our CEO Sharon Williams spoke to an assembly of international professionals in the remanufacturing printer consumable goods industry. The event was a valuable insight into the future of the industry.… Read more »
Nubian Water Systems CEO Barry Porter has written a fascinating article that has been featured on the ABC Environment page as a highlighted article, talking about how we as Australians can prepare for the next inevitable drought. To read more about this topic, click here to read Barry’s article.
In a daring move, News Limited paper The Australian is going to begin charging for some online content as of this month or the next. There are to be three weekly packages offered, including: $2.95 – Website, apps and mobile subscription $4.50 – Digital + Saturday paper subscription $7.95 – Digital + Daily paper subscription… Read more »
The worldwide buzz for the past week hasn’t just been about Steve Jobs, folks. It’s also been about the last product left in his wake. The iPhone 4S has become something of a phenomenon. This isn’t the first time Apple has released a new phone that’s been not much more than an internal reworking of the current… Read more »
This week I’ve had my sports towels picked up around me, every door opened and at least two waiters hovering over my every meal. I’ve had my glass continually topped up after every sip, I’ve had transport laid on and seen staff manage the impossible. I’ve seen at least 15 versions of the same store… Read more »
Sharon will be heading to Singapore for an exhibition featuring more than 40 leading internet solution providers, and will be talking about “Better business through social media”. Her topic is ‘Using social media conversation in building your company’s sustainable future.’ For more information on the conference, click here.
This month’s issue of Dynamic Business features an article from Sharon on “A Business Guide to Strategy”. To read the the article, click here.
Sharon was recently interviewed by InForum Group, a company dedicated to enlightening and expanding the knowledge of women in the workplace with their innovative forum concept. You can read the interview here.
According to a limited recent report, Australia has the highest per capita advertising spending in the world, marginally ahead of the United States. Source: Mumbrella Australia is a significantly more expensive country to advertise than others so the above data isn’t particularly surprising, but this bit of soft news got me thinking about just how… Read more »
As I gather my things to fly to Hong Kong to speak at a conference in China, I’m abandoning my planned blog to pay tribute to Steve Jobs, co-founder of Apple, inspirer of innovation, genius, entrepreneur, lifestyle, entertainment and IT guru and loving family man. A legend I’ve grown up with, alongside so many different… Read more »
A visionary and leader who has impacted our way of living, the sad passing of Steve Jobs dominated the world yesterday and will continue to do so. There are already thousands, if not millions of articles, blogs, Tweets, tributes about Steve Jobs so we thought we would also share what Steve Jobs represented to Taurus.… Read more »
Sharon Williams and the Taurus Marketing team have been featured in an article about this year’s NSW State Golden Target Awards for PR Excellence and our win in the Environment category. To read more about it, click here.
Today saw the furthering of Facebook’s venture into being a one-stop-shop for marketers of all kinds by releasing an application called Insights. As reported by Fastcompany, it allows page creators to discover in great detail a complete history of your page’s metrics. This includes being able to see how many people viewed certain posts on… Read more »
What’s the temperature like in your business right now? I am having to be more innovative and more astute with my planning than ever before. The market is reporting businesses are taking longer to pay their bills, which is affecting cashflow which in turn is pushing up bankruptcy rates. Even big business is taking advantage… Read more »
It’s no doubt ABC has found a winning formula with the Gruen Transfer. The show, about the advertising industry, is the highest-rating ABC entertainment program to launch since 1991. Having been an avid follower of its past four seasons as well as last year’s Gruen Nation, I (like many in our industry) couldn’t wait for… Read more »
Sharon is featured in B&T Magazine providing advice to a marketing manager who wants to know the best possible way to communicate with her superior at work. A great read!
Happy Monday, all! Some end-of-world, big-brother scary news to kick-off the week. An Australian techie has discovered that Facebook may be tracking every movement of its users even when they are not logged in. Founder and CEO Mark Zuckerberg has not hit back at this claim, though will undoubtedly say that this is to ensure… Read more »
Taurus Marketing is proud to welcome InsightfulCRM as its newest client. InsightfulCRM are Australia’s first SugarCRM partner, and brings experience and an incredible depth of knowledge to their customers in the customer relationship management industry. Visit InsightfulCRM’s website here
For many of us we spend more time with the people we work with than with our families and loved ones. Our external environment, our workplace and our relationships in the workplace matter. They make or break a career. They raise or lower our levels of contentment. And as with all aspects of living, worklife… Read more »
The Taurus team is excited to be collaborating with The Recycling Times at the 2nd Global Remanufacturing Industry General Assembly (GRIGA) held on the 12th October 2011 in Zhuhai, China. Our CEO Sharon Williams will be speaking to an assembly of international professionals in the remanufacturing printer consumable goods industry. The aim is to work… Read more »
This week, see Sharon featured in NL Magazine talking about social media and kids – responsible networking information for parents.
Nathan has been hired to be our new marketing specialist, handling everything to do with the valued Taurus brand, as well as bringing new ideas and new energy to the creative team with his design expertise.
Congratulations to Taurus client Speedscan who were featured in The Australian regarding their new partnership with the NSW Department of Transport. Read the article here
Taurus is the proud recipient of yet another of the prestigious NSW State Awards for Excellence, sponsored by the Public Relations Institute of Australia. This year, Taurus received the award in the Environment category for its excellent work on the Clean Up Australia Day campaign. Here are some photos of our proud team! Read more… Read more »
Sharon Williams, CEO of Taurus, has been published in The Australian, speaking about a topic very close to her heart: social media, and the impact it has on children, with some practical tips for parents dealing with tricky situations regarding their own kids. Read the article here
When I was about 11 years old and off to high school, I remember my mother making it quite clear to me that in my world, there were set, appropriate modes of behaviour – no bad language, be kind, speak and dress well, be respectful and act with grace. Breach of these rules was not… Read more »
It’s the multi-million dollar question. How does strategic planning in our lives and businesses move from the flip chart and the brainstorm to actually create positive change. How do we put talk into action? Someone told me this week the biggest enemy of strategic improvement is ‘business as usual’. The pull between long- and short-term… Read more »
We feel like now that we’ve turned ‘sweet’ 16, it’s about time we vamped things up a bit. We’ve learned much in our 16 years and nothing has been more important than having…
In spite of my irritation at the event being called Small Business (is there anything small about small…
This week my company Taurus turned 16, as did my first-born daughter. I’m not sure which has given me the most challenges!…
The other day I left home in a cab heading to the city and discovered I’d left my iPhone mobile at home…
Sharon Williams appeared on 6:30 with George Negus on 18 August. She discussed the importance of online personal brand. Your ‘digital resume’ requires thought as businesses start to use online medias to support their staff intakes.
Our social media partner, Christopher Bishops, sadly passed away last week after a brave illness. Our thoughts are with his family – wife, Jo and son, Thomas at this time. Share your memories and celebrate the life of Chris at OnlineTributes.
I don’t know about you but the Sydney Olympics for my family and I, as immigrants from the UK, was one of the highlights of my life. The buzz, the excitement, the ‘almost mortgage’ taken out on tickets, a house full of overseas visitors, sheer awe at the extent and common sense of the logistics… Read more »
On Wednesday, 10 August, the Taurus team plus some of our clients attended a LinkedIn seminar held by the Australian BPO Association. Over 70 people learned the tricks and trade of maximising your online profile from expert Michael Field.
Alison comes to Taurus with over 20 years experience in every facet of the design industry. Alison has been hired to enhance our commitment to award winning, creative work for our clients.
In this interview, Sharon Williams discusses the role of social media in your marketing mix, why personal branding is more important today than it has ever been and strategies to kickstart your marketing efforts.
Educate your kids, your staff, your customers and your prospects, warning them that their online personal brand is a major source of reputational risk. Am I overreacting? No! I predict that your own personal brand is your prime personal real estate of the future – one of the most valuable things you will own and… Read more »
In this program, Ansarada’s Managing Director Sam Riley participates in a ‘Technology behind Business’ panel discussion. As technology becomes an ever-more-critical component of doing business, this program examines the latests trends and analyses the key IT concepts concerning businesses today. Watch it here via Sky News
Facebook is like a tattoo! Sharon Williams featured on page 3 in the SMH discussing the needs for children and teenagers to understand the implications on their online personal brand when posting to social media sites. View article
The News Corp saga is unfolding with amazing twists and turns. Rupert Murdoch has described the day he spoke at the UK parliamentary committee into phone hacking at the News of the World as the “most humble day” of his life. And while he apologised to the victims of the hacking, Murdoch has still displayed an unwillingness… Read more »
Poor old Murdoch of News Corp, multi marriages, many children and media empire fame! His 168-year-old paperNews of the World (NOTW) has been forced to close because of a phone hacking scandal and his personal brand – known for being so private – is under nuclear-size attack. His business plans diverted by the scandal with his… Read more »
Jason dishes up some valuable advice on what businesses can do to protect their brand online. View article
Sharon Williams was featured on ABC 702 with Liz Ellis discussing the risks of teens posting to social media sites. Sharon discussed the importance of creating an appropriate online personal brand and the responsibility of parents and teachers to educate and take protective action.
Okay! Like you or friends of yours, I’m juggling for the 16th year both parenting and business, school holidays, re-branding, two new websites, new hires and end of year! How do we do it? Group certificates out, growth celebrated, new IT equipment ordered, painting and office makeover planned and training new people in new roles.… Read more »
B&T magazine features Sharon Ghatora giving her insights on why PR is a stereotyped industry. View article
Shop A Docket is an industry leader in providing affordable offers on restaurants, entertainment and shopping to the community for over 25 years. Taurus has been engaged for our expertise in stategy and PR services.
Sharon Williams was interviewed on The Weekend Today show on Channel 9. Sharon discussed the risks of teens and students using social media and the need for parents to take responsibility to educate their children on their online personal brand. Watch it here
Whether you like it or not, the fact that you are the leader of your personal brand has lifelong repercussions. On Tuesday night at dinner, a senior executive of one of the world’s largest global technology companies asked me if he should accept a Facebook friend request from one of his staff. I saw red.… Read more »
Resident contributor Sharon Williams discusses the pros and cons of a degree compared to on site vocational training in this month’s article titled ‘The debate: university degree vs. experience’. View article
Anatas is Australasia’s leading IT architecture and engineering consultancy. Anatas have engaged Taurus Marketing for event management and media relations for the 2011 Gartner SOAQ & Application Development and Integration Summit.
Taurus is excited to welcome two bright minds, Libby Mackenzie and Danielle Zhu, to the Taurus Marketing team. They have been taken on board to extend value to both the Taurus brand and our clients.
If you know what you need to do, get on and do it. But in times of overload, stress management, or driving cultural change, it sometimes pays to get some help. I’m one of the world’s worst sceptics about executive coaching and so-called advisory boards, but I’ve just signed up with a couple of coaches.… Read more »
To celebrate the end of an extremely successful financial year, the Taurus team hosted a fabulous evening for clients and affiliates. Free flowing wine and champagne ensured a fun time was had by all! Click here to view the coverage
World leading provider of virtual data room services, Ansarada, achieved 34th place on BRW’s prestigious Best Places to Work list 2011. The accolade, a first for the company, acknowledges Ansarada as one of the top 50 companies to work for in Australia.
SmartOpinion provides advice and mentoring to SME’s in New South Wales and MD, Murray Baker has chosen Taurus to act as his outsourced marketing department. SmartOpinion aims to help business owners grow their businesses and cross T’s and dot i’s. The mentoring service has doubled revenue for clients and offers assistance with HR, Finance, Operations… Read more »
Young entrepreneur and investor Jack Delosa has engaged Taurus for TaurusProfile™ strategy and PR to build his profile. He has recently been listed as one of the top 10 entrepreneurs under 30 in Australia in the Dynamic Business Young Guns, and twice in Australian Anthill’s 30Under30 Publication.
Sharon joined over 80 business women to attend the launch dinner of the Little Black Dress Group on 16 June at Aria restaurant. The group, by invitation only, has been created to build a global community of like-minded results focused women entrepreneurs.
Speedscan deliver document process outsourcing in Australia and New Zealand including mortgage processing, insurance claim processing, accounts payable and accounts receivable. Speedscan have engaged Taurus Marketing for Public Relations.
Sharon Williams was featured in the ANZ Professional Magazine article ‘Climbing the career lattice’. She discusses her own career path, the formation of Taurus and the joy she gains mentoring the career aspirations of her employees. View article
Taurus event managed the CeBIT stand for Platform Networks for the second year running. Strategically positioned next to the NBN, Platform Networks has seen an effective ROI for their presence at Australia’s largest IT and Technology exhibition. View images
Lister Mason offers accounting, taxation services and financial planning advice to small to medium businesses in Australia. Taurus will be working with them on strategy, marketing and a website upgrade.
Taurus has been accepted into the second stage of the PRIA Golden Target Awards for the Clean Up Australia Day 2011 campaign – Fingers crossed!
Taurus was very pleased to be this week’s featured agency in MediaConnect’s Agency Spotlight section.
Sharon Williams delved into taxes this month with her contributed article titled ‘The start-ups’ guide to tax basics’. View article
Taurus was featured on the PRIA news page announcing recent signings with: Platform Networks, SIMaid, Sterland Computing and The Missing Link. View article
Sharon is excited to be a guest speaker at the upcoming Sales Performance Summit to be held in Sydney on June 23rd. Sharon’s presentation, ‘Social media: A new age for sales’ will focus on B2B social media and strategies for effective use and successful case studies. View more
Nubian Water Systems manufacture technically advanced water treatment and recycling products for the domestic, commercial, industrial and mining market. Nubian have engaged Taurus for strategy, marketing and PR services.
Taurus Marketing supported SIMaid to promote the visit of former Sudanese Lost Boy, Daniel Yhor and Sudanese aid workers to raise awareness of the aid needed in Southern Sudan. View images
Sharon Williams provides some heavenly tips from the 2010 Golden Target Award winning campaign – ‘Jesus All About Life’. View article
Sharon Williams was interviewed for the Influencing.com IT Editions, featured on Media Connect, announcing recent signings with Platform Networks, SIMaid, Sterland Computing and The Missing Link. View article
Sharon Williams has written a guest blog for the WSA about the importance of personal branding – ‘ You Only Get Once Chance To Make A First Impression’. View article
Sharon Williams spoke along with Peter Fuller, Managing Director at FULLER, and Rachael Sweeney, Senior Consultant at Socom about their award winning case studies from the 2010 Golden Target Awards.
Sharon Williams was featured in the new Commonwealth Bank customer brochure ‘Business banking your way’. As a longstanding customer of Commonwealth Bank, Sharon is interviewed here discussing how the bank has assisted in growing her business. View article
Sharon will be speaking at the Digital Marketing & Media summit on Monday 16th May at The Four Seasons Hotel, Sydney. Sharon will be covering the topic of Social media and its practical application for B2B marketers.
Taurus is holding its 8th Annual Australia’s Biggest Morning Tea on Thursday 26th May in support of cancer research.
Sharon Williams explored the entrepreneurial attitude – the differentiators that separate out entrepreneurs. View article
Sterland Computing who market software for the building suppliers industry has engaged Taurus for branding and promoting their new service to customers.
Platform Networks distribute DSL, IP Transit, Voice, Metropolitan Ethernet and Data Centre Products through a network of channel partners and have been chosen as the only wholesale aggregator of the 12 RSP’s rolling out the NBN. Taurus will be working with Platform Networks to direct branding, collateral, event management and PR activities.
Taurus supports aid charity Simaid to raise brand and position the organisation for the next two to five years. Simaid works in global areas of need and has one of the highest percentage of donations to actually make it into the field, than any other aid agency.
Taurus client Speedscan was featured in ‘The Australian’ in regards to their work with Aussie Home Loans. View article
TaurusBDM and media partner The Sauce held the ‘Not just another social media seminar’ last week at the Observatory hotel. With presentations from Iggy Pintado and Taurus CEO, Sharon Williams along with a Q&A panel, attendees were left with practical social media recommendations to extend their spheres of influence. View photos and see our TaurusEngage page for case… Read more »
Taurus helped Clean Up Australia Day become the biggest day yet. The 21st clean up registered over 7,400 sites and over half a million volunteers nationally. The campaign has achieved over 1000 pieces of coverage with media still covering the event.
Taurus has signed The Missing Link, a rapidly growing IT services company, to assist them in raising their brand profile.
Taurus are excited to be working with Artis, specialists in critical business applications, on their messaging and positioning strategy and corporate communications.
Lehman are an Australasian event management company specialising in creating and executing distinctive and versatile concepts for the successful production of spectaculars, launches, conferences, exhibitions and events. They have engaged Taurus to assist with strategy.
Taurus will be working with Speedscan, who deliver world class outsourcing solutions for document intensive business processes, for a PR campaign to raise their profile in the financial services sector.
Taurus featured in Giftrap Magazine’ February edition exploring ‘Branding Magic’, and why clearly defining your brand can help build your business. View article
Taurus and client Clean Up Australia featured in February’s B&T Newsletter. View newsletter
Sharon Williams contributed to this month’s edition of Dynamic Business Magazine exploring the importance of social media engagement for businesses today. View article
Taurus is pleased to welcome two new full time team members. Sandra Lee has joined on as Executive Assistant to CEO Sharon Williams and Sharon Elliott will join our award winning PR team. You don’t have to be called Sharon to work here – honest!
Sharon Williams and her daughters were interviewed by The Australian to discuss the use of email v Facebook in the article ‘Email is so passe for Facebook generation’. View article
Taurus signs Sterland Computing We are delighted to be assisting Sterland with strategic planning around brand, positioning and promotions. Click here to view website
Forget Generation Y, because Generation Z is here, and these youngsters are even more aware of the tricks that advertisers and brands play. So how do we get their attention and make sure messages get through? Click here to read the full article
Sharon Williams gives 2011 business advice on ABC Radio702 Sharon Williams chatted to Deborah Cameron about preparation for the new year and gave advice to small business on ABC 702 radio.
Another ‘Not just another’ social media seminar TaurusBDM invites you to ‘Not just another’ social media seminar on 25 March 2011 at 7.30am. City venue to be confirmed. Iggy Pintado and Sharon Williams will cover social media strategy, case studies and answer your questions in a panel discussion. Whether you are an individual, small business… Read more »
Sharon Williams discusses a business owner’s relationship with a bank Sharon featured in the Australian Financial Review to discuss the importance of maintaining a good relationship with your bank manager. Click here to read the article
PRIA praise Taurus for the JAAL campaign Taurus have received a glowing review for their work on the JAAL campaign from the judges at PRIA: “Excellent background providing the detailed info about the scope of the challenge. Excellent insights from the research – pre, post and during the campaign. Detailed comprehensive strategy with one phase building… Read more »
‘Not just another social media seminar’ announcement on thesauce.net.au Taurus has announced it has agreed an exclusive joint partnership with Beyond Digital Media called TaurusBDM. TaurusBDM will launch the ‘Not just another social media’ seminars on 12th and 19th of November. Sharon Williams, CEO Taurus Marketing is featured on The Sauce to discuss this new… Read more »
Sharon Williams featured in Lifestyle Investor Magazine Taurus CEO, Sharon Williams was featured in a two-page spread for Issue 8, of the popular magazine for modern investors. Sharon is featured for the me and money section on page 12-13, in an article titled “Persistence and Passion” where she talks about her life as a mother… Read more »
Taurus joint venture with Beyond Digital Media (BDM) Taurus and Beyond Digital Media are excited to announce their joint venture as TaurusBDM to assist brands and individuals in strategy, understanding and implementing social media to achieve business ROI and stakeholder engagement. View website
Taurus Marketing 15th Birthday featured in the PR report The Taurus team and CEO, Sharon Williams were featured in the PR report after hosting their celebratory 15th birthday at Cruise Bar, Sydney. Sharon Williams comments on what this milestone means to her and her business. View here
Tips for good cash flow featured in Dynamic Business In this issue, Taurus discuss the importance of good cash flow management for small business – ‘Cashflow still key to small business survival.’ View here
Taurus CEO is interviewed on Hope 103.2 Sharon Williams was interviewed by Katrina Roe on Mornings Hope 103.2 on 27th October about the Jesus All About Life campaign success and recent award wins. Read more
Taurus signs Seventh-day Adventists Taurus Marketing is proud to be working with Seventh-day Adventists to help them build their profile with strategy, marketing and PR. View website
Taurus signs Clean Up Australia Taurus is proud to announce it will be handling the PR and marketing for Clean Up Australia Day 2011. View website
Taurus signs Progress Software Australia We are working with Progress Software to deliver PR, planning and marketing collateral. View website
Taurus signs Corprofit Taurus is working with Corprofit to produce case studies for marketing purposes. View website
Sharon Williams is a guest on InFocus TV to talk about the Jesus All About Life Campaign Taurus CEO, Sharon Williams, featured on InFocus TV, and Australian Christian Channel with David Gibbons on 29th October discussing the amazing success of the JAAL campaign and the recent award wins for Taurus. View footage
Taurus signs Sports Hydrant Taurus are supporting ‘Sports for Women 2011’ by assisting with strategy, PR and marketing to promote this fantastic initiative. View website
Taurus speaks out on further education in the marketing field Taurus CEO, Sharon Williams was featured in the October-December issue of Professional Marketing magazine on page 26, for the article ‘The path to riches’ by Nic Stone. Sharon discusses the benefits and difficulties associated with pursuing post-graduate study in Marketing. Read article
Taurus signs Centrum Systems Taurus are using messaging, positioning and marketing to help build Centrum Systems’ brand profile in NSW. View website
Taurus achieves three awards with JAAL campaign Taurus Marketing is proud to announce three awards for excellence. Our team was recognised by both the Australian Institute of Marketing (AMI) and the Public Relations Institute of Australia (PRIA) by winning three awards for the Jesus All About Life campaign which was successfully conducted with the Bible… Read more »
Sharon’s website is live Sharon Williams recently launched her new website which is aimed at empowering, educating and inspiring business. Sharon’s new site is a resource hub for business people, providing access to the latest business news, as well as Sharon’s renowned 9MSN business blog and her upcoming speaking engagements. The website also provides a… Read more »
Taurus under the spotlights Taurus was featured in the Australian Financial Review for winning two awards with Jesus All About Life campaign and in Dynamic Business magazine for longevity in the Industry (15 years in business… and still no bull) Find out more
Taurus CEO speaks about social media risk at the RMIA Sharon Williams will be speaking about social media reputational risk at Tuesday luncheon of RMIA NSW Chapter on the 21st of September. The Risk Management Institution of Australasia Limited (RMIA) is the largest professional association and peak body for risk management in the Asia-Pacific region.… Read more »
Taurus signs Digitus Digitus has developed a revolutionary new kind of email management tool for Microsoft Outlook users called inMailX and is introducing it into legal firms in Australia. Taurus are helping Digitus define a ‘go to market’ strategy. View website
Taurus signs Better Living Naturally Better Living Naturally, a leading specialised promoter and distributor of natural and organic products to pharmacy and health food stores has announced their 3 simple and noticeably effective anti-ageing serum blends packaged in a chic pen applicator to be introduced to Australia and the daily make-up routine, 7 Minute Wrinkle… Read more »
Taurus CEO helps launch Small Business September Taurus CEO, Sharon Williams was a guest on the launch panel debating on the topic ‘Man versus Machine – should technology be driving marketing?’. The debate was hosted by David Koch of Channel Seven’s popular morning breakfast program, Sunrise. The panel helped launch Small Business September and the… Read more »
Taurus appears in The Australian, the Australian Financial Review and My Society after celebrating 15 years in business at the Cruise Bar Our birthday was featured in The Australian, The Australian Financial Review and My Society. We celebrated our 15th anniversary at Cruise bar and were delighted to greet Peter Kazacos (Anittel), Graham Bradley (Business… Read more »
Taurus CEO on Channel 7 Sunrise segment Taurus CEO, Sharon Williams, featured on Channel 7’s Sunrise with Carla Zampatti discussing top tips for business. Follow the link below to view footage. View video
Taurus signs Stratsec Stratsec was recognised on Wednesday 4 August as the first commercial Security Evaluation Facility to sign an agreement to set-up operations under the Malaysian Common Criteria Certification and Evaluation Scheme operated by CyberSecurity Malaysia. View website
Taurus signs Platinum Extreme Breaking the mould of traditional gyms and fitness centers in Sydney, Platinum Extreme has opened its doors to its flagship corporate gym in North Sydney. The club is on a mission to redefine the traditional gym workout. Designed for the professionals of Sydney Platinum Extreme’s core fitness classes and training provide… Read more »
Taurus launches its new Facebook page to engage with followers Check it out regularly to find information, photos, videos and relevant links about the marketing, PR and social media industry or see Taurus job ads. We look forward to engaging with you! View facebook pages
Taurus CEO features in this month’s edition of Madison Magazine Taurus CEO, Sharon Williams was featured in this month’s edition of women’s lifestyle magazine, Madison on page 62, to counter the myth of a ‘glass cliff’ or the idea of a woman being promoted to fail. Sharon challenges this myth, stating that through hard work… Read more »
Taurus marks one year with Napoleon Perdis by signing the Make-Up Academy and Franchise Business Managing Director, Emanuel Perdis, of Napoleon Perdis Cosmetics has asked Taurus to raise the profile of the leading Napoleon Perdis Makeup Academy across Australia and its new franchise business. View website
Taurus signs Platform Networks After helping ITC wholesale provider, Platform Networks successfully exhibit at CeBIT 2010, Taurus will provide Platform Networks with strategic marketing and PR communications to raise its brand profile. View website
Taurus CEO guest speaks at Dynamic Business launch as part of its 18th birthday celebrations Taurus was pleased to contribute to the 18th birthday celebrations of Dynamic Business with Taurus CEO, Sharon Williams, invited as a guest speaker at the event. In addition, Taurus also provided a warm testimonial to illustrate how the magazine has… Read more »
Taurus holds 7th annual ‘Australia’s Biggest Morning Tea’ Taurus was pleased to hold its 7th annual ‘Australia’s Biggest Morning Tea’ in support of Cancer research. It was great to catch up with friends, enjoy a cup of tea and scones all in the name of raising money in support of this very worthy cause. View… Read more »
Taurus contributes to Direct Marketing Magazine Taurus CEO, Sharon Williams contributed article ‘Nurture your people and reap the rewards’ featured in this month’s edition of Direct Magazine in which she explores the importance of professional development within your organisation. View article
Taurus features on SBS news SBS World News Australia interviewed Taurus discussing the influence of interest rates on small business. View video
Taurus features in Dynamic Business Online Taurus CEO, Sharon Williams is featured in Dynamic Business online exploring ‘Ladies doing it for themselves in business’. View article
What does brand Abbott stand for? Our newest ninemsn ‘the bullseye’ blog tackles the question of ‘Brand Abbott: what does it stand for?’. View blog
TrustDefender signs with Taurus TrustDefender protects online transactions for financial institutions and their customers. TrustDefender are working with Taurus to develop their strategy, PR and marketing communications. View website
Celebrating the success of the JAAL campaign The Taurus team had a great time re-uniting with the successful Jesus. All About Life campaign team to review and analyse this great campaign at a luncheon for over 60 guests in Darling Harbour. View photos
What does diversity mean in 2010? Our latest ninemsn blog tackles the question of diversity in the workplace particularly in regards to gender and associated obstacles. Click on the link to view her blog and post your thoughts, we would like to hear them! View blog
Taurus features on Australian Businesswomen’s Network blog Taurus CEO, Sharon Williams, was interviewed by Suzi Dafnis of Australian Businesswomen’s Network. In her interview Sharon discusses social media and personal branding as well as trends and strategies to kick start your marketing. To hear the interview follow the link below. Listen to interview
Taurus CEO Sharon Williams features on Channel 7 Sunrise segment Taurus CEO, Sharon Williams, featured on Channel 7’s Sunrise discussing ‘Granny Nannies’ with her mother Joy championing childcare arrangements. Click below to view the footage. View video
Taurus’ Jesus. All about Life campaign is a success Leading online marketing publication Mumbrella declares Taurus a success with the Jesus. All about Life campaign attracting over $2 million of media exposure. View article
Taurus CEO to MC BRW Fast Club panel Taurus CEO Sharon Williams will MC the first BRW Fast Club discussion panel. The BRW Fast Club includes business owners from the BRW Fast 100, Fast Starters and Fast Franchises lists. The discussion will focus around ‘smart marketing’ with three presenters from leading companies discussing how they… Read more »
Playoust Churcher Architects new website increases sales Playoust Churcher Architects (PCA) specialise in luxury single residential and medium level density architecture and have been changing the way people live across Sydney since 1961. PCA commissioned Taurus to develop a new website to reflect the company’s core values and the results have seen a dramatic 200%… Read more »
Taurus re-brand delivers 20% revenue increase for MPower After conducting a strategic review of the MPower brand Taurus developed a new company name, logo and website and implemented a PR program to launch the new MPower brand. Taurus was able to deliver a consistent look and feel across the entire brand and as a result… Read more »
Taurus creates a conversation with the Jesus. All about Life campaign Taurus was engaged to manage the PR and assist the social media strategies for the Jesus.All about Life campaign just three weeks before the NSW and WA media advertising campaign was due to go live. Taurus successfully hit the ground running to generate over… Read more »
Taurus re-brands Stellar Using the Taurus methodology to research and audit the current brand perception of Stellar, Taurus made the decision to strategically re-position Stellar to pioneer Managed Customer Relationships (MCR) and created a new strategic process for both product and service offerings. View full case study
Taurus speaking at Pittwater Business Limited breakfast Pittwater Business Limited, a not-for-profit company formed to support the growth and development of sustainable and successful businesses in the area has invited Taurus CEO, Sharon Williams, to speak at their upcoming breakfast on April 21st. Sharon’s discussion will focus on public relations as well as achieving work… Read more »
Gen-i signs with Taurus for PR and research Gen-i, a leading integrated ICT solutions provider, has signed Taurus to provide strategic PR as well as conduct market research.
Wealth by Design jumps on board with Taurus Wealth by Design is a lifestyle and financial planner based in Adelaide. Wealth by Design have appointed Taurus to assist with their messaging, positioning and communications plan.
Financial planners Forty Seven commission Taurus Taurus flew to Perth in January to kick off with new client Forty Seven. Taurus will provide Forty Seven with strategic marketing and PR communications in 2010.
Connxion connects with Taurus Taurus is providing Connxion, the market leader in online customer intelligence, with PR and marketing support.
Taurus CEO, Sharon Williams contributed an article to this months edition of Dynamic Business Magazine exploring what it takes to run your own business as well as commenting on ‘the glass ceiling for Australian women’. View article (1) View article (2)
Taurus CEO, Sharon Williams was featured in the Manly Daily promoting her forthcoming presentation at the Pittwater Business Breakfast on April 21st 2010. View article
Taurus was featured in the BRW for the second time this November. Taurus provided comment on company culture and staff incentives. View article
Taurus CEO, Sharon Williams and Windsurfing World Champion Allison Shreeve enjoyed the ‘White’ themed American Chamber of Commerce Women in management Christmas drinks in support of anti-violence against women. Photos below. View photos
Taurus CEO, Sharon Williams and client Emmanuel Perdis, MD of Napoleon Perdis Cosmetics had fun at the AICC 2009 Property Lunch. The Hon. Malcolm Turnbull MP and John Symond AM, Executive Chairman, Aussie addressed the lunch. View photos
Taurus CEO Sharon Williams spoke at the SME Technology Summit in Sydney, 1 December 2009. Sharon’s presentation was on social media and online reputation brand management for SMEs. View more
Taurus CEO Sharon Williams was invited to speak at the Queenwood leadership seminar in Sydney, 26th November 2009 organised by The CEO Institute.
Taurus CEO Sharon Williams was a keynote speaker at the Create 09 Conference at The Kings School, North Parramatta on Saturday 14 November. Sharon spoke on ‘Effective teams’ and ‘Raising your profile in the local media’.
The McDonald College Australia is the only independent school from Preparatory to Year 12 that provides specialist training on a daily basis in the performing arts. The College has engaged Taurus for PR and digital strategic counsel.
The Australia & New Zealand Sustainability Circle is an independent, non-partisan sustainability forum that provides a network for individuals, corporate organisations and government to assess the risks of sustainability and capitalise on the opportunities it provides. They have enlisted Taurus to provide strategic guidance.
Taurus CEO, Sharon Williams contributed an article to this months edition of Dynamic Business Magazine which, in light of the iSnack 2.0 fallout explored the issues around rebranding. View article
Taurus will be involved with updating the Nicco website, developing a sales portfolio and strategic counsel.
Australian Olympic and world formula windsurfing champion Allison Shreeve has engaged Taurus to raise and manage her brand through personal brand profiling Taurus service, TaurusProfile™.
Taurus CEO, Sharon Williams will be giving a keynote presentation titled “Entrepreneurs Rule OK!” at the Working Women’s Network event on Tuesday October 27th. For more information click on the link below. View more
Sharon Williams, Taurus CEO, has contributed an article to the most recent edition of Dynamic Business on developing your personal brand. View article
Taurus CEO, Sharon Williams, new blog titled ‘Bullseye’ has launched through the Ninemsn website and will cover a range of business and industry issues. View blog
Taurus CEO, Sharon Williams, commentary in regards to “Jesus. All About Life” has been featured in both the Daily Mail in the UK as well as The Australian. Click the links below to view articles. View article- The Daily Mail View article- The Australian
Attaché, leaders in developing and supporting accounting, payroll and business software for small to medium businesses have signed Taurus for strategic marketing counsel as well as marketing and PR assistance.
Farnell have engaged Taurus to assist with a marketing campaign in the lead up to Christmas including strategy, adverts, PR and creative ideas.
Taurus CEO, Sharon Williams, features in this months ‘Women in Business’ eNewsletter providing her SMART steps to marketing success. View article
Taurus is pleased to announce Sharon Williams, Taurus CEO, has been invited to join the panel of ‘Inspiring People’ for a series of panel discussions in which leaders in business, sport, the arts, sciences and government are being brought together to challenge, enrich and inspire. View more
Taurus has been chosen to promote Australia’s largest ever Christian media campaign; “Jesus. All About Life”. For the first time in history, thousands of churches across fifteen Christian denominations in NSW will come together for six weeks in September to raise awareness of Jesus the man and participate in this groundbreaking project.
Taurus has been engaged to provide public relations and strategic counsel to Emanuel Perdis, Managing Director of Australia’s leading make-up brand Napoleon Perdis.
Theta Capital investments is a privately owned and operated Australian specialist fund manager. Taurus is providing strategic marketing counsel to Theta.
BankLink has been providing services to accounting professionals for over 20 years. Taurus has been signed to provide strategic marketing and PR assistance.
Taurus CEO, Sharon Williams commented in the weekend edition of the Australian Financial Review with advice on how to find business opportunities in the downturn. View article
Taurus Marketing CEO, Sharon Williams delivers her targeted marketing tips in this months Kochie’s Business Builders online newsletter. Click below to view. View video
This month’s issue of Dynamic Business magazine features a contributed article from Taurus CEO, Sharon Williams, on the importance of personal branding and leadership. View article
Taurus CEO Sharon Williams will be speaking alongside Neil Rackham, author of SPIN Selling – McGraw Hill’s best ever selling business title, in the largest event of its type ever held in Australasia – “From Recession to Recovery” on Wednesday 19 August 2009. View more information
This month’s edition of Dynamic Business Magazine features a contributed article from Sharon Williams which explores why outsourcing can be an effective strategy for businesses aiming to increase productivity. View article
Production company MusicArtsDance has signed Taurus as its global marketing and PR agency, promoting its new feature film based on one of Australia’s greatest female composers, Peggy Glanville-Hicks and her passionate struggle for success.
Taurus CEO Sharon Williams met with Australian PM, Kevin Rudd at the recent Virgin Small Business Summit in Melbourne. Click below to view the picture. View picture of Taurus CEO and Kevin Rudd
Australia’s greatest ever one day cricketer and World Cup and Ashes Series winner Michael Bevan has engaged Taurus for their innovative new service – TaurusProfile™.
Taurus officially launched it’s new personal branding service TaurusProfile™ at Aqua dining restaurant on June 11. Australian cricket legend Michael Bevan and professional voiceover MC Ella James were guest speakers at the event. To view the TaurusProfile™ fact sheet please click below. TaurusProfile™ fact sheet TaurusProfile™ launch photos
Artis, one of Australia’s fastest growing IT companies has commissioned Taurus to provide strategic marketing and PR counsel to raise the Artis brand.
Taurus CEO, Sharon Williams recently attended the Australia-Israel Chamber of Commerce event ‘Opportunities for SME’s in tough economic times’. Sharon met fellow SME broadcaster Peter Switzer. View picture of Taurus CEO and Peter Switzer
LoanWorks Technologies is a market leading technology provider specialising in turnkey solutions for loan origination and mortgage servicing businesses. Taurus has been signed to provide strategic marketing and PR assistance.
No Bull…is Taurus Marketing’s weekly blog featured on the Dynamic Business website. This week Taurus focuses on social media and the need to ‘engage in the conversation’. View blog
Taurus Marketing CEO, Sharon Williams, tackles the difficult issue of recruiting the right people for your business. View article
Taurus Marketing CEO, Sharon Williams, explores the importance of sales in the May edition of Australian Wine and Business Magazine. View article
Featuring along side several other industry leaders, Sharon weighs in on the discussion of how the 2009 Budget will effect small businesses. View article
The Australian Financial Review features comment from Taurus CEO, Sharon Williams on the effect of the Budget on small businesses. View article
Taurus has partnered with sales performance consultancy, Quantum Shift to offer a series of business seminars providing expert advice on how to maximise sales and marketing in a tough economic climate. View article