An open letter to our Taurus family

Unwavering support from the Taurus team in the COVID-19 challenge

Supporting the government in this historical Team Australia moment


 COVID-19 has left us in unchartered watersI believe we’ve reached, what I have coined a #newnormal as we adapt almost by the hour to changing and challenging circumstances. 

One thing is not changing. 

That is, the Taurus no bull approach, which for 25 years has underwritten the way we’ve supported, protected and built client brands 

Now, in these unprecedented times, the no-bull mantrahas even stronger meaning as the Taurus team is committed 100 per centto provide support in meeting head-othese difficult challenges – both on a personal level and in our jobs. 

At Taurus, we recognise and understand the feelings of anxiety, distress and concern many people and businesses may be experiencing in relation to the COVID-19. We should try to remember that medical, scientific and public health experts around the world are working to the best of their ability to contain the virus, treat those affected and develop a vaccine as quickly as possible.  At the same time, Governments are responding with stimulus packages to help alleviate the financial strain on people. 

On a business level, it is important we don’t fear change. Change helps us become smarter. With many of the 1,000 clients we’ve helped over the years, we are used to providing a helping hand in moments of change and transition, that needed to undertake. 

Now, in these difficult times, we are here to help you in a wide variety of ways. Whether it’s just as a sounding board or to help you navigate your family and your brand through these next 6 months. 

While we have provided PR and Marketing for a specific outcome e.g. attracting new customers or re-establishing your brand.  Our expertise doesn’t stop there. Our business strategy offering the unique TaurusBullseye, along with our experienced Issues Management and Crisis Management offerings, are in high demand.  We are able to provide you with the appropriate tools to respond to emerging trends or changes in this new normal. 

Whave started on LinkedIn, and encourage you to look over the coming days with a series of COVID-19 checklists which look at business continuity and planning for your families, employees and consumers. While you may have already taken many of these steps, it is always wise to keep an open mind on what else you could be doing. 

The worst thing we can do in situations like this is to look back after we have beaten COVID-19 and in hindsight, say 

“We should have done this.” 

Be part of the Taurus Team Australia moment. 



Sharon WilliamsFounder, CEO Taurus Group 

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