Access to Government is all about making things happen
The power of strategic influence
Reaching out to Australia’s decision-makers should be easy, but, unfortunately, some businesses and individuals give up in frustration when trying to go it alone.
The list of Government, both Federal and State bodies, is endless. More often than not it results in those seeking help talking to the wrong people, department or agency when they seek assistance or wish to clarify issues that have an important bearing on their business activities or on personal matters.
With more than 1,000 clients over 25 years our highly experienced Government Relations team cuts through the red tape
Making sure your voice is heard
At the present time, our Governments are dealing with some of the toughest decisions in history – trying to strike a balance between health issues as a result of COVID-19 and, in turn, not allowing the economy to slip so far into recession that it will take decades for the nation to recover.
Reaching out to Government on different issues, and then making them take notice, has always presented its hurdles and this current climate has certainly not made it any easier. Quite clearly, it is seriously more difficult. That said, it is important that individuals and businesses are not prevented or deterred from reaching out to our decision-makers on issues that impact their lives and livelihoods.
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Taking your case to the highest level
At Taurus we are known for our trademarked TaurusBullseye© methodology, ensuring our efforts meet your objectives and deliver tangible business impact, every time.
Finding the best way to achieve these successful outcomes is a strategic business decision in our own company and we have professionals from Government circles on team. This provides us with an intimate understanding of the internal practices of senior bureaucrats, as well as, the mechanics of Government and how elected officials, and their staff work with public servants as well as parliamentary officers.
Our team also consists of journalists working in the political sphere so that today, the Taurus Government Relations team is representative of people with both Government and media backgrounds as well as other professionals with marketing and public relations credentials.
We have a long-standing and trusted relationship with political parties of all different persuasions
Issues and Crisis Management
In the current climate, Governments are engaged in issues management almost daily. In doing so they have become more skilled in handling matters when a probing 24/7 media machine digs deeper into issues.
Influencing and swaying different audiences to think a certain way is captured under the heading of Issues Management that sometimes spills over into Crisis Management. Others might call it Damage Control or going back to the 60’s it was labelled, The Dark Art.
The essential steps in Issues Management adopted by different bodies will vary dramatically as the jousting unfolds in the media.
People and businesses can be drawn into these events and helping our clients navigate these sometimes-rough waters is common for the Taurus Government Relations team.
“When written in Chinese, the word crisis is composed of two characters, one represents danger and the other represents opportunity.” John F Kennedy.
Being able to communicate your point of view effectively
Our Taurus team offers to expedite the journey when approaching Government based on our intimate understanding of the political and media landscape. We work successfully with both small and large companies.
We have a proven track record of being able to reach out to people at the top and those around them. At the same time, and in the wake of a world faced with ongoing pandemic threats, our ability to keep abreast of changing trends, is your safeguard in putting your trust in Taurus.
The COVID-19 pandemic is in many ways suffocating other issues across communities and in business. There is no suggestion that people in Government should shy away from these responsibilities but on the other hand individuals and businesses cannot continue to tread water when they have pressing issues that may require Government sanctioning or consideration.
We faced a huge challenge in trying to achieve a seamless cutover worldwide as Qantas moved to a new ticketing and reservations system. It required the highest degree of coordination on a scale rarely seen and the communications strategy you implemented played a key role in our success.
Michael Blumer, Triton Project Manager
This evaluation is written to document my extreme respect for a first-rate professional and human being whose performance was extremely exemplary and exceptional. I observed no caveats and only strengths.
Professor, Gordon Parker, (Former Executive Director of the Black Dog Institute)
What does TaurusGovernmentRelations offer you?
- Working with experienced practitioners with Government and media backgrounds
- The guarantee of contacting the right decision-makers for your needs
- Having a voice on decisions impacting you as an individual or a business
- Having a strategy that has considered the full ramifications for all stakeholders
- Understanding the 24/7 media landscape
- Media training to be an assertive and respected spokesperson for your brand
- All of the Taurus marketing and public relations services – including, Personal Brand, Social Media, Event Management and Investor Relations
- Operating out of Barangaroo with access to our exciting facilities, including a fully-fledged tv studio to undertake activities like videos, live blogs and webinars