Public Relations generally conveys positive stories and messaging. However, more commonly than you think PR is used to mitigate damage and formulate responses to incidents, occurrences, criminal attacks, and government investigations in and out of the workplace.
When done correctly, crisis communication is an effective tool to communicate with the wider public, staff, stakeholders, partners and customers. Crisis communications is a way to maintain a public image and prevent major harm and damages to the organisation and its employee. In simpler words, crisis communication aims to protect brand identity.
Crisis generally arises on a short notice leading to uncertain outcomes and causes major harm to a brand. Thus, it’s vital that communication in these situations are fast and effective. From Prince Andrew’s interview faux pas to Pelaton Bike’s Christmas ad outrage, companies of all sizes and industries are prone to mishap.
Due to the frantic nature and extent of the issues that can damage a brand’s reputation. it’s more important than ever for organisations to be able to respond quickly and confidently anytime a crisis emerges.
A well-prepared plan is crucial to have in times of crisis. Although the ideal approach to crisis communication can vary between each company, there are some guidelines that can be useful in establishing this plan. A crisis communication plan includes steps to take upon an occurrence, how to communicate and how to prevent an issue from happening again in the future. It enables a company to reach key stakeholders across a range of different communication mediums with a consistent message.
When a crisis hits your organisation, it’s crucial to know how to communicate with the public and what information to share. To speak with a crisis communication consultant, contact us at info@taurusmarketing.com.au.