Taurus star client Appster was featured in a wow double spread in The Daily Telegraph last weekend. Co-founders and co-CEO Mark McDonald and Josiah Humphrey are bright, young and determined to conquer the world having started their company Appster in their teens and now opening offices in different locations around the world every month.
There are more ways to create the career of your dreams. Long-running Taurus client UTS:INSEARCH was featured in The Daily Telegraph last weekend while HSC students Sydney wide await their first round University offers. Since enrolling in UTS:INSEARCH’s pathway program, Carlos El-ters is on course to be an architect despite not completing Higher School Certificate.… Read more »
Our Taurus CEO, Sharon is speaking at Commerce Ballarat’s Victorian Business Day Out event on the 20th May this year. Early bird ticket sales close 2nd March to find out why the 360° integrated approach to marketing works for your business. Register online at commerceballarat.com.au
CEO of Prosperity Advisers, Allan McKeown imparts his expert financial advice in the ‘Money’ section of the SMH. Allan outlines the importance of creating a financial roadmap to ensure that the coming year is financially rewarding.
Taurus client HiPages was featured on News.com.au discussing the rise of female tradies in an industry that is dominated by men. Women are increasingly likely to take up a trade as a career — and they are gaining high feedback scores on the quality of their work.
A new partnership between KPMG Australia and non-for-profit organisation Advance will see Australia’s entrepreneurs given a chance to fast-track their business growth and undergo corporate coaching. Originally published on Business Spectator, this article was syndicated across NewsCorp sites nationally. Visit http://elevate61.squarespace.com/ for more information on this rapid growth entrepreneur program.
To coincide with Thursdays release of student ATAR’s, UTS:INSEARCH was featured in the Daily Telegraph, Indian Sun and on 2ser radio. Students can breathe a sigh of relief knowing that their ATAR doesn’t need to be the be all and end all of their academic future. Last year, UTS:INSEARCH announced they were trialing a change… Read more »
Taurus supports Australian start-ups. Advance’s entrepreneur program elevate61 is featured in Start Up Smart. The program is designed to leverage the strengths of global network Advance (www.advance.org) and KPMG to help participants achieve rapid traction and growth in Australia and the US. Applications open January 2015!
Leading subscription software licensing company, rhipe (formerly NewLease), has acquired Microsoft solutions provider nSynergy for $25.35 million
Taurus client GolfBuddy’s WT4 was featured in Executive Style’s Christmas gift guide in the Sydney Morning Herald
Taurus client Paul Greenberg discusses the impact of Twitter’s e-commerce venture on the retail industry and its chances in Australia.
Mark McDonald, co-CEO and co-founder of Appster can turn it into a reality. Mark appeared on Channel 9’s Weekend Today.
Tim Laurence, Dean of Studies of UTS:INSEARCH provides expert advice in Get Ahead Kids for those interested in pursuing tertiary studies in the New Year.
Maestrano was awarded the best Startup 2014 by My Business Magazine/SME Association Australia, was listed on Geektime as a top 20 startup in 2014 and shined at the Women Professional Community for the Global Day for Gender Equality panel, hosted by Ernst and Young. CEO of Maestrano Stephane Ibos was also treated to a ‘private’… Read more »
The Daily Telegraph explores the pros and cons of pathway providers, and featured Taurus client UTS:INSEARCH.
Noel McKeegan, Editor-in-Chief of Gizmag reviewed the PT4; the sleek device that looks like a smart-phone but functions as a GPS range finding device. It is preloaded with37,000 golf courses and able to measure with precision the distance to the pin.
Mark McDonald has been published in the BRW offering advice for fellow start-ups looking to hire new staff. Mark stresses the importance of seeking “Level 5”leaders – people who believe they will be rewarded only if and when the company they work for succeeds.
Taurus client Paul Greenberg (CEO and Chairman of NORA) has written a great article titled “‘New Retail’ driving change”, which has been syndicated on SMH.com.au, TheAge.com.au, BrisbaneTimes.com.au, WAToday.com.au and CanberraTimes.com.au. Paul offers his expert views on ‘new retail’ and the changing retail landscape in Australia. He states that retailers would be wise to consider new… Read more »
Managing Director of UTS:INSEARCH Alex Murphy gives some hard earned cultural tips on how to conduct business better in Indonesia.
Co-Founder and co-CEO of Appster Josiah Humphrey chats on his app company plans for the future from San Fran and the importance of driving innovation for Australian businesses.
A silver lining to being in the red? Taurus client Allen McKeown from Prosperity Advisers explains how careful management of your borrowings can result in significant savings in the long run. Click below to read more. http://www.smh.com.au/money/borrowing/there-is-a-magic-formula-that-turns-bad-debt-into-good-20141022-11a0do.html
Luke Malone from Prosperity Advisers discusses the benefits of the premium investor visa program for the Australian economy.
Taurus client Maestrano is on cloud nine after being featured on Skynew. Maestrano CEO Stephane Ibos explained the benefits of cloud computing for SMBs and why the cloud is safe to use, despite the recent celebrity hacking scandals. Stephane spoke with Sky news’ Ingrid Willinge about several aspects of SMB’s and the cloud, including: Barriers that… Read more »
Taurus’ client GolfBuddy has received a glowing review in the Life & Leisure section of the Australian Financial Review. The PT4 GPS system was featured in a BIG way to help you measure the exact distance to any target on any golf course worldwide. Not only that, but players will be warned about all those… Read more »
Taurus client Appster have gained coverage in BRW. Co-founder Mark McDonald provides expert insights into how startups can secure funding.
Taurus client Maestrano was published in the latest edition of Business First Magazine. Featured in the “Technology” section, CEO Stephane Ibos offers valuable advice on finding the right technology for your business.
Taurus Client Prosperity Advisers were featured in the “Money” section of the Sydney Morning Herald. CEO Allan McKeown provides financial advice on how salary packaging can give a lift to all pay grades.
Taurus Marketing CEO Sharon Williams counselled on segmentation and sales on Kochie’s Business Builders Sunday, September 28. Sharon assisted start up, Car Next Door to better focus marketing to drive sales. Car Next Door wanted growth and brand awareness advice. With Sharon’s help, they were able to create a to do list that would help… Read more »
Taurus client Appster, who are positioned as the world’s first Ideas Company, has attracted attention from The Australian, gaining coverage in an article by Chris Griffiths recently.
Taurus client Revelian has the goal of providing a more effective and economical way to recruit talented people for businesses. Revelian provides businesses with the tools to help with HR management. Recently they have received coverage from both the Australian Financial Review and BRW highlighting the work they are doing to achieve these goals.
Taurus Marketing CEO Sharon Williams is appearing on David Koch’s ‘Kochie’s Business Builders’ this Sunday, September 28. Tune in from 11:00 am on Channel 7 to hear her give tips on driving growth. Sharon will offer marketing advice to Car Next Door to help reboot sales.
In light of the government’s data retention scheme which will allow Telco’s and Internet service providers to keep customer data for two years, Liberal MP Craig Kelly warned the “devil is in the detail”, highlighting the public’s concerns about what data will be kept. Anxieties were exacerbated when Attorney-General George Brandis stumbled over his clarification… Read more »
Taurus client Appster, who are positioned as the world’s first Ideas Company, has attracted attention from The Australian Financial Review, BRW and The Sydney Morning Herald.
Sharon Williams, Taurus CEO is speaking at the Small Business BIG Marketing event in Melbourne today. Sponsored by StartupSmart, the Small Business BIG Marketing event brings together the experiences and expertise of Australia’s leading marketers, innovators, brand developers, designers, and researchers. Sharon will be on a panel sharing some tips on how to kickstart your marketing.… Read more »
Taurus client hipages Group was published on News.com.au. The article advises readers to avoid dodgy tradies by following a few simple rules. Craig Gibson, Online Editor at hipages Group says “the right type of tradie is everything you would expect of any professional – punctual, qualified, licensed, insured and recommended.”
Right now, there is a two bedroomed house being built in my garden for my ex-Father in law – yes I know sounds weird, but we all love each other still. It has been the most straightforward and enjoyable experience. The tradies and builders coming and going each day have been charming, well turned out,… Read more »
Taurus client Prosperity Advisers was published in The Australian as part of its Federal Budget report. The article considers a possible lift in the preservation age for superannuation at the next election, bringing a holistic policy on retirement income. Prosperity Advisers director, business services and taxation, Stephen Cribb says, ‘’That distance between 60 and 70… Read more »
Taurus client hipages Group was published in CMO online as part of a standalone feature considering how the rise in technology is driving a shift in the marketing team’s role and expertise. Dino Talic, VP of Product at hipages Group says “Technology is at the very core of what we do, we are a technology… Read more »
Taurus attended this year’s CeBIT, Australasia’s leading business technology event, to support our clients who were exhibiting and get an on the ground look at latest trends and opportunities within the tech space. Taurus client, start-up Maestrano, was exhibiting for the first time and was there to build brand, contacts and meet journalists. With a… Read more »
Taurus client Maestrano was published in the latest edition of CRN Magazine. Featured in the “Meet the Channel Manager” section, CEO Stephane Ibos talks about the launch of Maestrano’s first channel program and the various partners they have signed since the launch. Stephane says “We launched our partners program a few weeks ago and have… Read more »
Long standing Taurus client, David Finn, MD of KYOCERA Document Solutions, was published in this Weekend edition of The Australian. The article, written by David, discusses the cultural sensitivities between Japan and Australia when working for an international company headquartered in Asia. David says, “Thriving in the Asian Century means learning how to do business… Read more »
Sharon Williams, Taurus CEO spoke this week at Australia’s #1 media and marketing conference on the importance of personal brand. Sharon was chosen by an advisory board of industry leaders to discuss the impact of one’s online personal brand. Sharon says, “The influence of new and emerging social media platforms, means your image and expertise is… Read more »
New Taurus client Maestrano (a cloud based technology start up) are going places and have received solid coverage in BRW, The Australian and Smart Company within four weeks after starting with us! Maestrano is revolutionising the provision of IT services for SMEs and disrupting the market in how business applications are accessed via the cloud.
Taurus friends and clients kicked off the New Year by enjoying a Summer Networking event at the Ivy Pool Bar with the Australian British Chamber of Commerce. Taurus staff with clients Ian Buddery (Chairman of Maestrano) and Seamus Byrne (Editor CNet) Taurus friends Troy Douglas (Founder & CEO Nexba), Trevor Matthews (Former executive director &… Read more »
Taurus Marketing CEO, Sharon Williams will discuss the importance of personal branding at Ad:Tech Australia, the two day conference aimed at smart marketers across the brand advertiser community. Speaking on Wednesday, March 19th, Sharon will look at how to build and protect your digital resume. As a corporate, leader, individual, parent or teenager, whether you realise it… Read more »
Taurus client Prosperity Advisers receives solid coverage with major networks and newspapers asking Stephen Cribb, Director of Business Services and Taxation to comment on the ATO’s recent crackdown on tax evasion. Stephen featured in an article in The Daily Telegraph’s ‘Your Money’ section advising readers to “take preventative action – do your health check before the ATO… Read more »
Taurus CEO Sharon Williams discusses the importance of protecting your reputation online in securing future employment. She explains, “If I meet someone who is impressive, then look them up online and see things that don’t align with how they were face-to-face, a red flag goes up. Don’t post inappropriate photos, sexually explicit things or swear in… Read more »
“Marketing dynamo” Sharon Williams tells the Australian Financial Review how financial planner Justin Hooper helped her to unlock the freedom that true wealth buys. “It’s about being disciplined and knowing what I need to achieve every month for the right end,” she explains. “I understand cash flow and budgeting, having run my own business for 18… Read more »
No man is an island. This old saying has new meaning in the cyber world and with over one billion people connected on social media life has changed forever. But as we find new ways to connect, follow, engage, like and share, there is increasing risk that our personal information may be breached, hacked, stolen… Read more »
Taurus long term friend Sarah O’Bryan is interviewed on her popular new book Business & Baby at Home by The Modern Parent.
Tech Guide editor Stephen Fenech praises the GolfBuddy VT3 for its “incredible accuracy” and “wealth of features.” Click here to view Tech Guide
Taurus client GolfBuddy WT3 receives high praise in The Telegraph’s Gadgets & Games section – “Life. Be in it.”
Taurus client UTS:INSEARCH, pathway provider to University of Technology, Sydney, receives front page coverage in The Telegraph’s special supplement on tertiary pathways.
Barry Porter, CEO, Nubian Water Systems is invited by The Today Show to discuss the impending global water crisis and provide advice on how to reduce water wastage.
Taurus client David Finn, Managing Director of Kyocera Document Solutions, shares his lessons on leadership with CEO Forum, Australia’s specialist magazine for the CEOs, CFOs and HR Directors of the Australian subsidiaries of foreign-owned companies.
Popular tech magazine CNET praises Kyocera FS-1325MFP as “fast and well-constructed”. With nearly 2 million monthly visitors, CNET is one of Australia’s most widely-read magazines on technology and consumer electronics.
Congratulations to new Taurus client David Vitek, CEO hipages.com.au for making his television debut on Sky News last week.
Austbrokers CEO Mark Searles features in a four-page spread of Insurance Business specialty feature ‘The Big Issue’.
Earlier this year, Taurus secured coverage for Austbrokers in The Chanticleer section of The Australian Financial Review, an outlet with a circulation of 234,000.
140 characters. 100 million active users. 70 million shares. Put them together and you get one successful IPO. When Twitter floated on November 15, it was to a raucous background of naysayers and sycophants. But even the most strident of Twitterphiles failed to predict its whopping 73 per cent rise within 24 hours. Twitter (TWTR) priced… Read more »
For too long SEO has been a dirty word (read: acronym). Think keyword stuffing and invisible text techniques. Luckily, in an effort to stop pages tricking its algorithm to unfairly boost page rankings, Google has cracked down on what it calls “Randomly Repeated Keywords”. This is good news not just for general users who no… Read more »
No man is an island. This old saying has new meaning in the cyber world and with over one billion people connected on social media life has changed forever. But as we find new ways to connect, follow, engage, like and share, there is increasing risk that our personal information may be breached, hacked, stolen or… Read more »
The Taurus team is celebrating 18 years in business this year and has landed three account wins in the last month, including Deloitte Technology Fast 50 company hipages.com.au, wealth management firm ARC Wealth and financial advisers Prosperity Advisers Group. Each company has appointed Taurus to help them build brand awareness and boost exposure and were… Read more »
Is today’s online world full of exhibitionists? Are we living with a trend of oversharing? Some document their lives – what they like, where they are, what they are doing – in unfathomable detail and prolificacy. But as others rush to download the latest app, upload a photo of breakfast and update a new profile… Read more »
The Taurus team is delighted to have been appointed by global IT services company HCL Technologies to launch a national campaign aimed at building brand awareness. The news received coverage in The Rust Report, a leading forum for ICT news and views in the Australasian region. See below:
Taurus CEO Sharon Williams spoke to The Chamber, the official magazine of the Australian British Chamber of Commerce on the importance of having a social media strategy.
The advent of social media has dramatically changed access to information about us and can have a direct impact on our careers. Today, as students face an exciting but ever challenging career path, their personal brand has never been more open to exposure and examination. To help students navigate what can be a treacherous path,… Read more »
Think back to the old days and picture this. Russian. Dressed in a double breasted winter coat and fur hat. May drink vodka and play chess, fire Soviet-style pistols and dash away on snowmobiles. He may have been a stereotype but at least in the Cold War we knew who our enemy was. The Cold… Read more »
Free five-star food, five months paid maternity, free yoga classes, regular cash bonuses and a hip working culture. Legendary dream job at Google? Not according to Generation Y. A recent report from Bloomberg News shows that Google – despite its many benefits, cool factor, international scale and technological innovation – can’t hold onto workers.… Read more »
Taurus CEO Sharon Williams will discuss marketing strategies at Deloitte Technology Fast 50, an event aimed at educating entrepreneurial technology companies on how to grow their business. With over 25 years of experience in strategic marketing, social media and personal branding expert Sharon will offer attendees the tools and insight they need to transform brand… Read more »
Speaking at Social Media Series – Build Your Profile with Social Media event, Sharon Williams shared her advice on how to build your personal brand on social media. Here are some of the top tips from the presentation: 1. Build your digital resume Trace your social media presence by searching for your name on Google.… Read more »
Taurus is excited to report that GolfBuddy will be launching a new product. Watch this space!
Ronnie Altit, CEO Insentra participated in the CEO Sleepout a few weeks ago. Here is his personal account What an absolutely humbling experience that has had a profound impact on me and my thoughts towards the homeless. Below are some of the things I learnt in the past 14 hours. It is a long post… Read more »
When Abercrombie & Fitch CEO Mike Jeffries said his brand was only for cool, young, thin and beautiful people in an interview in 2006 he could never have predicted the fall-out would land seven years later. Robin Lewis, the co-author of The New Rules of Retail, recently wrote of Jeffries, “He doesn’t want larger people… Read more »
Sharon spoke to Wealth Creator & Think and Grow Rich Magazine about her story on uniformity, non-conformity and making her own play in life Click on the links below to read the articles Think&GrowRichIncMagazine_SharonWilliams WealthCreatorMagazine_Sharon Willaims
The Budget this week was an “Alice in Wonderland” affair, from a shrinking cast to confusion in the main plot. It looked like a last ditch attempt by the Gillard government to save face with a conservative set of proposed plans. This is almost certainly Swan’s final budget and he again announced a projected ($19.4… Read more »
Following the success of campaigns such as Clean Up Australia and Jesus All About Life, Taurus has offered support to national children’s charity Good Beginnings Australia to help promote The Great Tribal Chase. Not all Australian children grow up safe, happy and healthy. Good Beginnings is a national children’s charity providing early intervention and practical… Read more »
What do you get when you bring together 70 of the state’s chosen leaders from 17 independent schools? A recipe for success, according to Sharon Williams. Speaking recently at St. Andrew’s Cathedral school, in Sydney, Sharon shared a variety of tips for the senior students, who all hold head student positions within their schools. To… Read more »
Join in the fun and register by 9am Wednesday 1st May. There are plenty of prizes to be won with a massive prize pool of $60,000.
Taurus CEO, Sharon Williams was asked what the dangers were around posting events or even attending open events advertised on Facebook. FACEBOOK FOLLIES_23.04.13
This week a school in Penrith was under lock down after a threat was made against teachers and students on its Facebook page. Channel Ten asked Sharon her opinion – she made it clear that it is critical for any threat made on social media to be taken with complete seriousness. The school did the… Read more »
If you’re like me and grew up in India, you’re very aware of the differences in work, people and culture. Sometimes I can’t quite articulate them or put my finger on it, but then there are those I can write about – like my introduction to the great Australian weekend!
Pope Francis I took the podium this morning at the Vatican with humility and grace – asking the world to bless him first, choosing not to wear full Papal regalia and making a gentle speech to introduce himself to the 1.2 billion Catholics worldwide.
Sharon spoke along side Angela Vithoulkas, multi award winning business woman and Oscar Trimboli, Director at Microsoft Office Australia, discussing the new world of sales and marketing.
The election story breaks each day with new excitement and the addictive qualities of a bad reality TV soap opera. Yesterday it was the Bold and the Beautiful, today it is the Day Of Our Lives, tomorrow we could be looking at the Biggest Loser. But nowhere is the story unfolding more evidently than on… Read more »
Kevin Rudd is the most followed Politician in Australia. Sharon examines his use of Twitter to re-build his personal brand cleverly and strategically on Twitter for a bigger end game. Watch this space.
Taurus CEO Sharon Williams says “Social media is increasingly directing brand presence whether it is your own personal brand, company or product brand. It is becoming a must-have, rather than a nice-to-have – even for B2B brands” Click link below to read full article: B&T Social Circus
Why Surf Life Saving leadership lessons from my Silver Medallion beach management course reflect my life.
Last weekend I spent a day and a half in a classroom at Freshwater beach surf life saving club with 40 others to……
Good to support one of our favourite clients maestro jeweller Stefano and Patricia Canturi at their opening of new collection, Journey.
I’ve just been lucky enough to have a month off, my business plan is written and I am back at work raring to go in this soon to be Year of the Snake. This year promises to be tough – but open to opportunity. With the extremes of fires and floods, it’s not lost that… Read more »
Taurus CEO Sharon Williams writes, Lance Armstrong’s brand is being fiercely fought out in the Twittersphere and may never recover. Twitter is shaping a major shift in online personal brand management.
As the Pope takes to social media, Sharon says we’ve reached a tipping point in the use of social media and how it influences others
Our digital resume is becoming increasingly key – Sharon Williams warns parents and schoolies of the implications of social media posts
Welcome to the age of flat world navigators. I am at The Social Media Risk: Privacy and Governance Forum in Melbourne and over the last two days I’ve heard all the latest stats on social media use, the take-up by boards, the horror stories of companies not being prepared to react to social media commentary, the legal implications and the risks.
Anyone who knows me also knows there are certain topics which will lead me to some pretty impressive rants, whether it’s a comment regarding my addiction to Diet Coke (it’s not just a drink, it’s a lifestyle), the fact that my Arts degree is useless (look who has a job now suckers!) or that Glee and musicals are a drain on society in general (lies!).
Ronnie Altit is a colleague of mine through the CEO Institute and co-founder and Managing director of Insentra, a channel focussed specialist IT Services company. He recently picked up highly commended in the category of ‘Personal innovation – Leadership’ category at the ARN awards and rightly so.
Why is emotional intelligence – or EQ as – important as IQ intellectual intelligence in the workplace?
Fantastic opportunity for graduating Marketing, Advertising and PR students and new practitioners. The University of Notre Dame is hosting a one day industry conference exploring emerging issues in Marketing, Advertising and Public Relations. Taurus Marketing CEO, Sharon Williams will be speaking at the event, along with a wide range of other speakers from across the… Read more »
How would you react to negative social media comments about you, your friends or fellow workers? Do we need more outspoken celebrities like Charlotte Dawson?
Taurus CEO Sharon Williams spoke at the North Sydney Business Forum Thursday 23rd August 2012. Sharon was a part of a panel discussing everything from small business strategy to legal matters to branding, marketing, PR and social media. The free event was hosted by Natalie Moutia from the Success Women’s Network.
For some business owners, it is far worse than 2008 when the GFC began. Increasing “For Lease” signs are appearing in the high streets as long term business owners shut the doors because cashflow and access to cash from the usual sources, is grinding to a halt.
Sharon Williams visited Macquarie University to speak to media students who will be graduating at the end of this year. She spoke on the importance of personal branding and the power of social media.
The above picture was posted on my Facebook wall a few weeks ago as a way to point out what people assume to be a funny and annoying quirk of mine – clearly demonstrating everything that is wrong with my own generation.
In the last month, we’ve seen Fairfax make 1900 redundancies, Fitness First retract their number of gyms and just this week we have Darrell Lea put up for sale after nearly 100 years with the possibility of 700 jobs at risk.
I recently started my internship and have found something quite shocking.
It’s been near on nine months since entering the world of communications as a bright eyed intern and, just three months since assuming my first professional role in public relations as an ambitious Account Executive. It has been an incredible journey; every day has offered new challenges but not without its rewards. One being, the… Read more »
I am in New Delhi, India with 149 other women entrepreneurs from eleven countries in Delhi for the Dell Women’s Entrepreneur Network (DWEN) global conference and the message I am getting loud and clear, is extend your networks and spheres of influence, think big and good news (!), funding IS available if you have a… Read more »
I’m also in the process of hiring a new senior member of staff and putting together a suitable remuneration package. However, after several conversations with peers this week about exactly these topics, the epiphany is this — who really is your client? Is it the clients of your company? Or as an employee (about to be performance reviewed) could it be your boss?
I am in a heightened sense of excitement as I prepare to fly by invitation of Dell to their Global Women’s Entrepreneur Network (DWEN) event in New Delhi, India. It is a first return visit since I backpacked with my husband 18 years ago when India grabbed hold of my soul – and when I… Read more »
As London born, the Diamond Jubilee has every patriotic gene rolling – not many countries can celebrate the 60 year consistent tenure of a leader or do so with such fanfare, pomp and circumstance. Opposition leader Tony Abbott noted that Queen Elizabeth II has been the reigning monarch for the entire lifetime of four-in-five Australians.… Read more »
Sharon spoke at the “Social Media Down Under” event on the ‘Future of Social Media and it’s role for Australian Businesses’ on Wednesday 13th June http://www.bluewiremedia.com.au/social-media-down-under-2012
On a day when facebook has just lost 9.6 percent off its share price from US$34 to US$28.84 and Julia Gillard has bounced in the Polls to recover by 3 points, a personal friend’s wife has left him, and sickness had laid my wonderful team at half mast, I am drawn to the philosophy of… Read more »
My high achieving first born of three has been sick with glandular fever for eight months and is easing her way back to school full-time. I’ve had a bug that wiped me from work for two days so when I was gingerly positioned on my portable chair, in the sun, hoping to read my newspaper… Read more »
I was lucky enough to have four hours out of the office on Monday morning in sunny Darling Harbour, Sydney listening to Steve Wozniak, the co-founder of Apple talking about his life and his experiences founding Apple Inc with Steve Jobs. Bearing an uncanny resemblance to the lion from The Wizard of the Oz, “The… Read more »
I’ve decided I am NOT going to write about the budget this week because the media is saturated with coverage and it’s left me cold in terms of supporting small business. As a Political commentator colleague of mine stated, it’s a typical old fashioned Labor budget which claims it’s about working families — I am… Read more »
Looking at the front page of the paper yesterday – we have a Prime Minister that may be ousted in as little as 3 weeks with no B plan for leadership in place, corruption in our Health Service Union, the speaker of the house on sex and corruption charges and next week the government is… Read more »
“SME’s are nimble enough to lead the way in social media; there’s no excuses not to start.” This is the key message resonating from The Internet Show in Singapore which is running five different conferences based on the ‘world of the web’ this week. I am attending and speaking at ‘The Social Media World’ conference… Read more »
Taurus CEO Sharon Williams has just returned from Singapore after speaking at the Social Media World conference. Speaking to an audience of marketing leaders, from companies such as Dell and LinkedIn, Sharon discussed how using social media conversation can build your companies future. Points discussed were listening to customers and their expectations via social media,… Read more »
We have been hired to take this fun voice Golf GPS into the Australian market. Well priced, the ideal gift for all golf enthusiasts!
Taurus has been hired to oversee the different components from design to implementation of the Frame Groups new website – good to be working with long standing clients
East River Software are the only company to provide a software solution that allows you to track, monitor and manage your carbon footprint and energy spend in real time.
I’ve just left the High Court in Canberra after being fortunate enough to sit in on day three of the tobacco industry versus the Australian Federal Government (the Commonwealth) Plain Packaging Act. I’ve brought my two teenage daughters down for 24 hours to watch the case in court partly inspired by a professional colleague involved… Read more »
We are delving into the academic world with the main pathway provider to UTS in Sydney – overseas students bring more revenue to NSW than agriculture
The Carbon Tax comes into effect on 1st July this year and has been set at a $23 per tonne carbon emissions tax for the nation’s Top 500 polluters. The negative groundswell is rising and from what I can see confusion and hype still prevail. The New South Wales Government is predicting households could soon… Read more »
I went to the QBE Insurance AGM yesterday in Sydney and listened with personal and professional admiration to how a highly experienced international Board had worked their way through the worst year of natural disasters in their corporate history. The Board who I’ve watched operating for seven years, talked about how they’ve held the wheel… Read more »
Sometimes the writing is on the wall and there are no if’s and buts. It’s time for change and there is nothing you can do about it. So how do you maintain grace in a time when you’ve made that call, and more importantly demonstrate integrity with your personal brand? This week, a number of… Read more »
We had fun training key personnel from the finance sector who flew in from Melbourne for presentation and personal brand training with TaurusProfile
Delegate or frustrate? The art of getting things done If you are frustrated by things not getting done around you to your liking – take a good look at yourself this week, the fault could lie with you. I am reviewing my own delegation style at the moment and how I can be more effective.… Read more »
I’ve just arrived from one of my series of sessions on ‘online personal brand’ with an independent school in Sydney city. I’m working with Year 12’s teaching them to take responsibility for their personal brand online and off. We’ve discussed that a personal brand is about being yourself on purpose – not trying to be… Read more »
Sharon Williams, CEO of Taurus, has appeared in the Australian British Chamber of Commerce Magazine. In an interesting Q&A, she talks about her personal and professional background, what brought her to the Chamber and where current trends in the communications and marketing sector are heading. To read the article, click the image below.
CRM isn’t just about database software. Customer relationship management is a key business practice that should be ingrained in your processes and your staff. Times are tough for small businesses right now. The stats show more are going under each month and redundancies are being made in businesses big and small. When business owners and… Read more »
Today I’ve heard the inspirational stories of a man born with no arms, the live broadcast of the Burmese heroine on home arrest and genuine, unassuming cyber freedom fighters who helped Egypt depose a President. I’m experiencing inspiration on steroids. I’m excited as well as exhausted at the YPO Global Leaders Summit 2012 in Singapore… Read more »
I was having a conversation yesterday with a colleague about his experiences in growing and selling the two companies he has owned. He is now consulting, flexible hours, banked his money and enjoying working from home and seeing more of his family. And his main revelation was the peace that came with no more headcount… Read more »
Taurus is proud to be associated with aid organisation Simaid in the launch of their awareness campaign about its initiatives in the rescue and rehabilitation of girls caught in sex trafficking operations in South Asia. We are urging everyone to get behind Simaid in spreading hope to thousands of people around the world. Show your… Read more »
Shop A Docket begins 2012 with a flying start. Simon McCord, Shop A Docket founder and coupon industry guru talks to the B&T about his professional career and offers insights into the development of the discount industry. To view the article – click here Bob Jurkschat, General Manager of Marketing at Shop A Docket, offers… Read more »
In a two part video series for Microsoft, the Taurus team gives insight into how we use online platforms as an extension of our business operation to engage with clients, prospects and attract potential employees. Social media platforms and online tools such as Microsoft Dynamic CRM offers small and medium businesses endless capabilities to develop… Read more »
Personally, I was happy to kiss goodbye to 2011. It was a year I’d rather forget personally and professionally. Sure I can put my ‘Pollyanna’ hat on and count the list of good things that happened at work and at home, but the fact remains it was a tough, painful year of hard ‘learnings’. Reading… Read more »
Our intern Darya shares her top tips on making the most of a professional work experience. If you are looking for an opportunity to get a foot in the door, internships are a great way to start. To some, an internship may sound like the simplest job in the world, while in fact I… Read more »
Sharon Williams, Taurus CEO, will be sitting on the panel of 5 social media experts at the Executive Tutorial held by The American Chamber of Commerce in Australia (AMCHAM) in March 2012. The session will offer practical tips on how businesses can harness social media tools and technology to improve business processes and boost employee performance.… Read more »
I recently spent a very enjoyable evening with a number of influential women at the Dell Women’s Entrepreneur Network (DWEN) with the wonderful city views from the Sydney Tower. Michael Dell is not shy in his passion to champion women in business and an interesting fact I learnt on the night: if women-owned businesses were… Read more »
My teenage daughters are just discussing the latest news from their social media sites — their formals, leaving do’s and school year end parties — and it made pretty enlightening listening for me. The posting of teenage social media activity this Christmas has given rise to my new term — the ‘informal formal’. The name… Read more »
Whoa we have another interest rate cut just in time to give our Christmas shopping a boost. Good news! Talking of shopping, is anyone else seeing a period of innovation on steroids? Buy face to face, buy online and now redeem gifts without even leaving your home. It’s all becoming easier than ever. The team… Read more »
As we get closer to the silly season, it’s official (at least according to Facebook!) we now have only 4 degrees of separation from each other, not six. So the world is getting smaller and it only takes 4 communications to get to anyone, anywhere. Some even argue 3. Does this mean the big social… Read more »
Oh dear! Alan Joyce CEO of Qantas and perhaps more pertinently, the Qantas marketing and PR department must dread getting out of bed each morning. They seem to be bounding from one communications disaster to another and the response from the public over their social media campaign #QantasLuxury is providing a great education for us… Read more »
Twitter is one of the most public faces a person can have in the digital domain today. With the ability to make your thoughts public, it is perhaps the modern day vox populi, a megaphone for the general populace. At no stage in history has it been easier for people to broadcast their own personal… Read more »
Taurus will be joining an American Chamber of Commerce panel discussing social media on 27th March 2012. Sales and marketing leaders from a variety of industries will learn from the panel about how to plan their social media for 2012, giving them the opportunity to hear from leaders in the field such as Taurus CEO… Read more »
Christmas won’t feel quite so festive this year for many small business owners across Australia. Small business closures are at record levels with Australian Securities & Investments Commission data showing companies in administration up by 9.6 percent on the same period last year. Our utilities are more expensive than ever, the Australian Taxation office is… Read more »
Simon McCord, Shop A Docket founder and coupon industry guru talks here about the rise of group buying sites, and why coupons are for “high net worth individuals” as well. To view the article, click here.
[this post originally appeared on NineMSN’s Finance blog] You may have seen Sarah Jessica Parker flitting around our shores recently espousing the joys of her new movie I Don’t Know How She Does It’. I find the media attention and entertainment value put on the subject of working women fascinating. Personally, I think she’s just put the… Read more »
Sharon Williams, CEO of Taurus, has appeared in the official magazine of the Australian Institute of Company Directors. In her latest article, she talks about how the risk and use of social media is the responsibility of the Board down, and how if mis-managed or ignored, it can have a blatant effect on share price.… Read more »
Working in an industry that deals with reputation management and branding every day, I found the whole Celebrity Apprentice a mind blowing case study this week. I have only caught snapshots of Celebrity Apprentice but those were enough for me and my 10-year-old son to decide it really wasn’t for us. When the episode came on the other night,… Read more »
Social media and privacy have always played a game of tag. Timed perfectly with Halloween, a viral which has already reached over 5million Facebook likes will make you think twice about the information you post on your wall. Take This Lollipop is a interactive live action Facebook connect experience. From the Marketing Director who brought… Read more »
Sharon talks in this month’s issue of B&T about how graduates should stand out from the pack. Here is her seven top tips.
I want to take you on a trip to ponder about the term social media. Most people immediately think of Facebook or Twitter. Instead, I imagine a revolution that is changing the way that content is shared and created. As the term ‘social media’ indicates but is often ignored, media itself is becoming socialised. Up… Read more »
Taurus picked up the prestigious commendation at the PRIA National Golden Target Awards for our work on the Clean Up Australia Day 2011 campaign. The awards presentation, held at Dockside, Cockle Bay Wharf in Sydney recognised and celebrated this year’s outstanding PR and communication campaigns. Click here to read more about the campaign.
[This post originally appeared on Seth Godin’s blog] Managers work to get their employees to do what they did yesterday, but a little faster and a little cheaper. Leaders, on the other hand, know where they’d like to go, but understand that they can’t get there without their tribe, without giving those they lead the… Read more »
Taurus Marketing will be heading to the PRIA National Golden Target Awards on Monday, where we’re nominated in the Environment category for our work on the Clean Up Australia Day campaign! For more information about the event, click here.
The Taurus team recently collaborated with The Recycling Times at the 2nd Global Remanufacturing Industry General Assembly (GRIGA) held on the 12th October 2011 in Zhuhai, China. Our CEO Sharon Williams spoke to an assembly of international professionals in the remanufacturing printer consumable goods industry. The event was a valuable insight into the future of the industry.… Read more »
Nubian Water Systems CEO Barry Porter has written a fascinating article that has been featured on the ABC Environment page as a highlighted article, talking about how we as Australians can prepare for the next inevitable drought. To read more about this topic, click here to read Barry’s article.
In a daring move, News Limited paper The Australian is going to begin charging for some online content as of this month or the next. There are to be three weekly packages offered, including: $2.95 – Website, apps and mobile subscription $4.50 – Digital + Saturday paper subscription $7.95 – Digital + Daily paper subscription… Read more »
The worldwide buzz for the past week hasn’t just been about Steve Jobs, folks. It’s also been about the last product left in his wake. The iPhone 4S has become something of a phenomenon. This isn’t the first time Apple has released a new phone that’s been not much more than an internal reworking of the current… Read more »
This week I’ve had my sports towels picked up around me, every door opened and at least two waiters hovering over my every meal. I’ve had my glass continually topped up after every sip, I’ve had transport laid on and seen staff manage the impossible. I’ve seen at least 15 versions of the same store… Read more »
Sharon will be heading to Singapore for an exhibition featuring more than 40 leading internet solution providers, and will be talking about “Better business through social media”. Her topic is ‘Using social media conversation in building your company’s sustainable future.’ For more information on the conference, click here.
This month’s issue of Dynamic Business features an article from Sharon on “A Business Guide to Strategy”. To read the the article, click here.
Sharon was recently interviewed by InForum Group, a company dedicated to enlightening and expanding the knowledge of women in the workplace with their innovative forum concept. You can read the interview here.
According to a limited recent report, Australia has the highest per capita advertising spending in the world, marginally ahead of the United States. Source: Mumbrella Australia is a significantly more expensive country to advertise than others so the above data isn’t particularly surprising, but this bit of soft news got me thinking about just how… Read more »
As I gather my things to fly to Hong Kong to speak at a conference in China, I’m abandoning my planned blog to pay tribute to Steve Jobs, co-founder of Apple, inspirer of innovation, genius, entrepreneur, lifestyle, entertainment and IT guru and loving family man. A legend I’ve grown up with, alongside so many different… Read more »
A visionary and leader who has impacted our way of living, the sad passing of Steve Jobs dominated the world yesterday and will continue to do so. There are already thousands, if not millions of articles, blogs, Tweets, tributes about Steve Jobs so we thought we would also share what Steve Jobs represented to Taurus.… Read more »
Sharon Williams and the Taurus Marketing team have been featured in an article about this year’s NSW State Golden Target Awards for PR Excellence and our win in the Environment category. To read more about it, click here.
Today saw the furthering of Facebook’s venture into being a one-stop-shop for marketers of all kinds by releasing an application called Insights. As reported by Fastcompany, it allows page creators to discover in great detail a complete history of your page’s metrics. This includes being able to see how many people viewed certain posts on… Read more »
What’s the temperature like in your business right now? I am having to be more innovative and more astute with my planning than ever before. The market is reporting businesses are taking longer to pay their bills, which is affecting cashflow which in turn is pushing up bankruptcy rates. Even big business is taking advantage… Read more »
It’s no doubt ABC has found a winning formula with the Gruen Transfer. The show, about the advertising industry, is the highest-rating ABC entertainment program to launch since 1991. Having been an avid follower of its past four seasons as well as last year’s Gruen Nation, I (like many in our industry) couldn’t wait for… Read more »
Sharon is featured in B&T Magazine providing advice to a marketing manager who wants to know the best possible way to communicate with her superior at work. A great read!
Happy Monday, all! Some end-of-world, big-brother scary news to kick-off the week. An Australian techie has discovered that Facebook may be tracking every movement of its users even when they are not logged in. Founder and CEO Mark Zuckerberg has not hit back at this claim, though will undoubtedly say that this is to ensure… Read more »
Taurus Marketing is proud to welcome InsightfulCRM as its newest client. InsightfulCRM are Australia’s first SugarCRM partner, and brings experience and an incredible depth of knowledge to their customers in the customer relationship management industry. Visit InsightfulCRM’s website here
For many of us we spend more time with the people we work with than with our families and loved ones. Our external environment, our workplace and our relationships in the workplace matter. They make or break a career. They raise or lower our levels of contentment. And as with all aspects of living, worklife… Read more »
The Taurus team is excited to be collaborating with The Recycling Times at the 2nd Global Remanufacturing Industry General Assembly (GRIGA) held on the 12th October 2011 in Zhuhai, China. Our CEO Sharon Williams will be speaking to an assembly of international professionals in the remanufacturing printer consumable goods industry. The aim is to work… Read more »
This week, see Sharon featured in NL Magazine talking about social media and kids – responsible networking information for parents.
Nathan has been hired to be our new marketing specialist, handling everything to do with the valued Taurus brand, as well as bringing new ideas and new energy to the creative team with his design expertise.
Congratulations to Taurus client Speedscan who were featured in The Australian regarding their new partnership with the NSW Department of Transport. Read the article here
Taurus is the proud recipient of yet another of the prestigious NSW State Awards for Excellence, sponsored by the Public Relations Institute of Australia. This year, Taurus received the award in the Environment category for its excellent work on the Clean Up Australia Day campaign. Here are some photos of our proud team! Read more… Read more »
Sharon Williams, CEO of Taurus, has been published in The Australian, speaking about a topic very close to her heart: social media, and the impact it has on children, with some practical tips for parents dealing with tricky situations regarding their own kids. Read the article here
When I was about 11 years old and off to high school, I remember my mother making it quite clear to me that in my world, there were set, appropriate modes of behaviour – no bad language, be kind, speak and dress well, be respectful and act with grace. Breach of these rules was not… Read more »
It’s the multi-million dollar question. How does strategic planning in our lives and businesses move from the flip chart and the brainstorm to actually create positive change. How do we put talk into action? Someone told me this week the biggest enemy of strategic improvement is ‘business as usual’. The pull between long- and short-term… Read more »
We feel like now that we’ve turned ‘sweet’ 16, it’s about time we vamped things up a bit. We’ve learned much in our 16 years and nothing has been more important than having…
In spite of my irritation at the event being called Small Business (is there anything small about small…
This week my company Taurus turned 16, as did my first-born daughter. I’m not sure which has given me the most challenges!…
The other day I left home in a cab heading to the city and discovered I’d left my iPhone mobile at home…
Sharon Williams appeared on 6:30 with George Negus on 18 August. She discussed the importance of online personal brand. Your ‘digital resume’ requires thought as businesses start to use online medias to support their staff intakes.
Our social media partner, Christopher Bishops, sadly passed away last week after a brave illness. Our thoughts are with his family – wife, Jo and son, Thomas at this time. Share your memories and celebrate the life of Chris at OnlineTributes.
I don’t know about you but the Sydney Olympics for my family and I, as immigrants from the UK, was one of the highlights of my life. The buzz, the excitement, the ‘almost mortgage’ taken out on tickets, a house full of overseas visitors, sheer awe at the extent and common sense of the logistics… Read more »
On Wednesday, 10 August, the Taurus team plus some of our clients attended a LinkedIn seminar held by the Australian BPO Association. Over 70 people learned the tricks and trade of maximising your online profile from expert Michael Field.
Alison comes to Taurus with over 20 years experience in every facet of the design industry. Alison has been hired to enhance our commitment to award winning, creative work for our clients.
In this interview, Sharon Williams discusses the role of social media in your marketing mix, why personal branding is more important today than it has ever been and strategies to kickstart your marketing efforts.
Educate your kids, your staff, your customers and your prospects, warning them that their online personal brand is a major source of reputational risk. Am I overreacting? No! I predict that your own personal brand is your prime personal real estate of the future – one of the most valuable things you will own and… Read more »
In this program, Ansarada’s Managing Director Sam Riley participates in a ‘Technology behind Business’ panel discussion. As technology becomes an ever-more-critical component of doing business, this program examines the latests trends and analyses the key IT concepts concerning businesses today. Watch it here via Sky News
Facebook is like a tattoo! Sharon Williams featured on page 3 in the SMH discussing the needs for children and teenagers to understand the implications on their online personal brand when posting to social media sites. View article
The News Corp saga is unfolding with amazing twists and turns. Rupert Murdoch has described the day he spoke at the UK parliamentary committee into phone hacking at the News of the World as the “most humble day” of his life. And while he apologised to the victims of the hacking, Murdoch has still displayed an unwillingness… Read more »
Poor old Murdoch of News Corp, multi marriages, many children and media empire fame! His 168-year-old paperNews of the World (NOTW) has been forced to close because of a phone hacking scandal and his personal brand – known for being so private – is under nuclear-size attack. His business plans diverted by the scandal with his… Read more »