June 23, 2015

Three tax deductions often forgotten

Michael Griffith, director of financial services group Prosperity Advisers, is featured in the Sydney Morning Herald reminding businesses to pay staff superannuation contributions before June 30 if possible to claim a deduction in this financial year.    

Three ways your TV advertising strategy may need to change

Jason Dooris, founder and CEO of Australia’s largest independent media agency Atomic 212, shares his expert advice in BRW on how advertisers can increase the effectiveness of TV marketing. Atomic 212 is the fastest-growing media agency in the country and came in at number 28 on BRW’s fastest-growing 100 list.    

June 10, 2015

Women In The Tech Industry

Today, computer programming is overwhelmingly run by men, but for a long time it was dominated by women. It used to be considered an easy job in the late 1960s and early 70s, likened to modern day data entry positions, so women were typically the workers writing code and programming at their respective companies. In… Read more »

June 3, 2015

GolfBuddy introduces world’s first golf GPS band

GolfBuddy, leading innovator in the golf rangefinder industry, releases the first GPS activity band to wear on and off the course called the BB5. It combines fashion and function along with providing accurate measures of a golfer’s shots while playing. GolfBuddy has succeeded in providing the most accurate and innovative golf rangefinders in the market… Read more »

HiPages dominates in the home improvement marketplace

HiPages, Australia’s #1 site for buildings and renovations reaches growth phase and uses revenue to improve liquidity in the marketplace. Their aim is to continue growing and to get the customer experience right. By doing so, they will achieve one of the main priorities, which is to win the dominant position in Australian home improvement.… Read more »

UTS:INSEARCH fosters entrepreneurship and innovation

UTS:INSEARCH, the premium pathway provider to UTS, ventures to unite bright, young leaders from China and Australia to discuss a number of issues common to both countries through the China Australian Millennial Project (Project CAMP). Stephen Rutter discusses how to foster an entrepreneurial ecosystem that creates opportunities for millennials as a part of Project CAMP… Read more »

Claire Fenner – General Manager of Atomic 212 and cyclist

On top of managing Atomic 212, Australia’s largest independent media agency, Claire Fenner enters the Ride to Conquer Cancer every year. The Ride to Conquer Cancer opened Claires eyes to pedal power and her love of cycling. Claire’s cycling habits are profiled in The Australian Financial Review this week!

Apple Watch gives hope to app developers

Mark McDonald co-founder and co-CEO of Appster, the fastest growing mobile app and product development company in Australia educates AFR readers on how the Apple Watch presents enormous opportunities for app developers.

A new name is a new opportunity

Savvy marketers recognise that the humble domain name is a digital asset that underpins their brand’s entire online experience. It is not to be overlooked. Sharon Williams, Taurus Marketing CEO and marketing expert understands the benefits of local domain names. The success of a new domain name marketing strategy comes down to three essential factors.… Read more »

April 17, 2015

5 essentials to consider on the road to profitability

Appster co-founder/co-CEO Mark McDonald is featured in BRW. Mark outlines 5 keys learnings on the road to profitability that have been tried and tested by Appster. Appster has grown from a startup with just two people – Mark and co-Founder/co-CEO Josiah Humphrey – working out of an office in Melbourne, to an organisation 190 people… Read more »

The advantages of gender specific marketing

New Taurus client Atomic 212 Group was featured in the My Small Business section of Saturday’s Sydney Morning Herald. Jason Dooris, CEO of Atomic 212 offered his two-cents on the advantages of gender specific marketing. Atomic 212 Group is Australia’s largest independent media agency.  

5 tips to grow your start-up using a SWOT analysis

Long standing Taurus friend Shehan Wijetilaka, CEO of GROW-STRATEGY.com was featured in BRW, offering insights into the effectiveness of using a SWOT analysis. If executed correctly, a SWOT analysis helps you craft a strategy that helps you differentiate and focus on your key strengths to take the greatest possible advantage of opportunities. GROW|STRATEGY is a… Read more »

February 13, 2015

Appster goes on Silicon Valley hiring spree

Entrepreneurial company Appster, a Taurus client and leading Australian web development start-up announced its latest staff appointment in the AFR. Appster has named former Microsoft executive Mike Wehrs as global CMO and head of US operations as it looks to push its expansion into the US market. Appster works with with the world’s leading entrepreneurs and… Read more »

How to save your start-up from failing

New Taurus Client GROW|STRATEGY was featured in the My Small Business section of the Sydney Morning Herald online. The article was syndicated online across the following Fairfax publications; The Age, Brisbane Times, WAToday, and Canberra Times Online. CEO Shehan Wijetilaka offers his expert advice on how to save your start-up from failing. GROW|STRATEGY is a… Read more »

February 6, 2015

Would you use a video game to find the right job candidate?

Australian people analytics company Revelian is revolutionising recruitment with its latest psychometric product ‘Theme Park Hero.’ Revelian has launched a tool that helps employers pinpoint someone’s abilities after just 10 minutes of playing a video game online. Click here to watch how the game works  https://www.youtube.com/watch?v=82YuNcYs33k  

January 23, 2015

Appster are the company to watch

Taurus star client Appster was featured in a wow double spread in The Daily Telegraph last weekend. Co-founders and co-CEO Mark McDonald and Josiah Humphrey are bright, young and determined to conquer the world having started their company Appster in their teens and now opening offices in different locations around the world every month.  

You don’t need the HSC to architect your future

There are more ways to create the career of your dreams. Long-running Taurus client UTS:INSEARCH was featured in The Daily Telegraph last weekend while HSC students Sydney wide await their first round University offers. Since enrolling in UTS:INSEARCH’s pathway program, Carlos El-ters is on course to be an architect despite not completing Higher School Certificate.… Read more »

January 15, 2015

Are ladies better tradies?

Taurus client HiPages was featured on News.com.au discussing the rise of female tradies in an industry that is dominated by men. Women are increasingly likely to take up a trade as a career — and they are gaining high feedback scores on the quality of their work.

December 19, 2014

KPMG to advance with new entrepreneur program

A new partnership between KPMG Australia and non-for-profit organisation Advance will see Australia’s entrepreneurs given a chance to fast-track their business growth and undergo corporate coaching. Originally published on Business Spectator, this article was syndicated across NewsCorp sites nationally. Visit http://elevate61.squarespace.com/ for more information on this rapid growth entrepreneur program.  

ATAR no barrier to achieving university success

To coincide with Thursdays release of student ATAR’s, UTS:INSEARCH was featured in the Daily Telegraph, Indian Sun and on 2ser radio. Students can breathe a sigh of relief knowing that their ATAR doesn’t need to be the be all and end all of their academic future. Last year, UTS:INSEARCH announced they were trialing a change… Read more »

December 12, 2014

Let’s get elevated!

Taurus supports Australian start-ups. Advance’s entrepreneur program elevate61 is featured in Start Up Smart. The program is designed to leverage the strengths of global network Advance (www.advance.org) and KPMG to help participants achieve rapid traction and growth in Australia and the US. Applications open January 2015!

November 7, 2014

Paul Greenberg, the pioneer of online retail in Australia, features in SMH, The Age and Brisbane Times online

Taurus client Paul Greenberg (CEO and Chairman of NORA) has written a great article titled “‘New Retail’ driving change”, which has been syndicated on SMH.com.au, TheAge.com.au, BrisbaneTimes.com.au, WAToday.com.au and CanberraTimes.com.au. Paul offers his expert views on ‘new retail’ and the changing retail landscape in Australia. He states that retailers would be wise to consider new… Read more »

Taurus Client Maestrano Coverage

Taurus client Maestrano was published in the latest edition of Business First Magazine.  Featured in the “Technology” section, CEO Stephane Ibos offers valuable advice on finding the right technology for your business.

September 26, 2014

Taurus Client Appster Coverage

Taurus client Appster, who are positioned as the world’s first Ideas Company, has attracted attention from The Australian, gaining coverage in an article by Chris Griffiths recently.

Taurus Client Revelian Coverage

Taurus client Revelian has the goal of providing a more effective and economical way to recruit talented people for businesses. Revelian provides businesses with the tools to help with HR management. Recently they have received coverage from both the Australian Financial Review and BRW highlighting the work they are doing to achieve these goals.

Sharon Williams on Kochie’s Business Builders

Taurus Marketing CEO Sharon Williams is appearing on David Koch’s ‘Kochie’s Business Builders’ this Sunday, September 28. Tune in from 11:00 am on Channel 7 to hear her give tips on driving growth. Sharon will offer marketing advice to Car Next Door to help reboot sales.

September 12, 2014

With Great Power Comes Great Responsibility

In light of the government’s data retention scheme which will allow Telco’s and Internet service providers to keep customer data for two years, Liberal MP Craig Kelly warned  the “devil is in the detail”, highlighting the public’s concerns about what data will be kept. Anxieties were exacerbated when Attorney-General George Brandis stumbled over his clarification… Read more »

September 10, 2014

Paint the town Appster

Taurus client Appster, who are positioned as the world’s first Ideas Company, has attracted attention from The Australian Financial Review, BRW and The Sydney Morning Herald.     

August 28, 2014

Taurus CEO Sharon Williams speaks at Small Business BIG Marketing event (Melbourne)

Sharon Williams, Taurus CEO is speaking at the Small Business BIG Marketing event in Melbourne today. Sponsored by StartupSmart, the Small Business BIG Marketing event brings together the experiences and expertise of Australia’s leading marketers, innovators, brand developers, designers, and researchers. Sharon will be on a panel sharing some tips on how to kickstart your marketing.… Read more »

August 20, 2014

Taurus client hipages published on News.com.au

Taurus client hipages Group was published on News.com.au. The article advises readers to avoid dodgy tradies by following a few simple rules. Craig Gibson, Online Editor at hipages Group says “the right type of tradie is everything you would expect of any professional – punctual, qualified, licensed, insured and recommended.”  

May 16, 2014

Taurus client Prosperity Advisers published in The Australian

Taurus client Prosperity Advisers was published in The Australian as part of its Federal Budget report. The article considers a possible lift in the preservation age for superannuation at the next election, bringing a holistic policy on retirement income. Prosperity Advisers director, business services and taxation, Stephen Cribb says, ‘’That distance between 60 and 70… Read more »

May 9, 2014

Taurus attends Australia’s leading business technology event

Taurus attended this year’s CeBIT, Australasia’s leading business technology event, to support our clients who were exhibiting and get an on the ground look at latest trends and opportunities within the tech space. Taurus client, start-up Maestrano, was exhibiting for the first time and was there to build brand, contacts and meet journalists. With a… Read more »

April 15, 2014

Taurus client Maestrano published in CRN magazine

Taurus client Maestrano was published in the latest edition of CRN Magazine. Featured in the “Meet the Channel Manager” section,  CEO Stephane Ibos talks about the launch of Maestrano’s first channel program and the various partners they have signed since the launch. Stephane says “We launched our partners program a few weeks ago and have… Read more »

March 28, 2014

Taurus CEO Sharon Williams speaks at ad:tech 2014

Sharon Williams, Taurus CEO spoke this week at Australia’s #1 media and marketing conference on the importance of personal brand. Sharon was chosen by an advisory board of industry leaders to discuss the impact of one’s online personal brand. Sharon says, “The influence of new and emerging social media platforms, means your image and expertise is… Read more »

March 4, 2014

Maestrano receives coverage in BRW, The Australian & Smart Company

New Taurus client Maestrano (a cloud based technology start up) are going places and have received solid coverage in BRW, The Australian and  Smart Company within four weeks after starting with us! Maestrano is revolutionising the provision of IT services for SMEs and disrupting the market in how business applications are accessed via the cloud.    

February 15, 2014

Taurus celebrates Summer Networking event

Taurus friends and clients kicked off the New Year by enjoying a Summer Networking event at the Ivy Pool Bar with the Australian British Chamber of Commerce. Taurus staff with clients Ian Buddery (Chairman of Maestrano) and Seamus Byrne (Editor CNet) Taurus friends Troy Douglas (Founder & CEO Nexba), Trevor Matthews (Former executive director &… Read more »

Sharon Williams to speak at Ad:Tech Australia

Taurus Marketing CEO, Sharon Williams will discuss the importance of personal branding at Ad:Tech Australia, the two day conference aimed at smart marketers across the brand advertiser community. Speaking on Wednesday, March 19th, Sharon will look at how to build and protect your digital resume. As a corporate, leader, individual, parent or teenager, whether you realise it… Read more »

February 3, 2014

New client of 6 months Prosperity Advisers featured in The Telegraph, Channel Ten

Taurus client Prosperity Advisers receives solid coverage with major networks and newspapers asking Stephen Cribb, Director of Business Services and Taxation to comment on the ATO’s recent crackdown on tax evasion. Stephen featured in an article in The Daily Telegraph’s ‘Your Money’ section advising readers to “take preventative action – do your health check before the ATO… Read more »

David Finn builds Kyocera brand in The CEO Forum

Taurus client David Finn, Managing Director of Kyocera Document Solutions, shares his lessons on leadership with CEO Forum, Australia’s specialist magazine for the CEOs, CFOs and HR Directors of the Australian subsidiaries of foreign-owned companies.

Kyocera receives high praise in CNET

Popular tech magazine CNET praises Kyocera FS-1325MFP as “fast and well-constructed”. With nearly 2 million monthly visitors, CNET is one of Australia’s most widely-read magazines on technology and consumer electronics.  

November 25, 2013

How to hit the tweet spot?

140 characters. 100 million active users. 70 million shares. Put them together and you get one successful IPO. When Twitter floated on November 15, it was to a raucous background of naysayers and sycophants. But even the most strident of Twitterphiles failed to predict its whopping 73 per cent rise within 24  hours. Twitter (TWTR) priced… Read more »

October 14, 2013

Triple wins for Taurus in September

The Taurus team is celebrating 18 years in business this year and has landed three account wins in the last month, including Deloitte Technology Fast 50 company hipages.com.au, wealth management firm ARC Wealth and financial advisers Prosperity Advisers Group.  Each company has appointed Taurus to help them build brand awareness and boost exposure and were… Read more »

September 26, 2013

Digital Afterlife: Will you be going to iHeaven?

Is today’s online world full of exhibitionists? Are we living with a trend of oversharing? Some document their lives – what they like, where they are, what they are doing – in unfathomable detail and prolificacy. But as others rush to download the latest app, upload a photo of breakfast and update a new profile… Read more »

September 16, 2013

Taurus HCL win receives coverage in The Rust Report

The Taurus team is delighted to have been appointed by global IT services company HCL Technologies to launch a national campaign aimed at building brand awareness. The news received coverage in The Rust Report, a leading forum for ICT news and views in the Australasian region. See below:

September 2, 2013

The kids are alright. Or are they?

The advent of social media has dramatically changed access to information about us and can have a direct impact on our careers. Today, as students face an exciting but ever challenging career path, their personal brand has never been more open to exposure and examination. To help students navigate what can be a treacherous path,… Read more »

August 1, 2013

Gen Y can’t get no satisfaction

Free five-star food, five months paid maternity, free yoga classes, regular cash bonuses and a hip working culture. Legendary dream job at Google? Not according to Generation Y.   A recent report from Bloomberg News shows that Google – despite its many benefits, cool factor, international scale and technological innovation – can’t hold onto workers.… Read more »

July 24, 2013

Lessons in Personal Branding

Speaking at Social Media Series – Build Your Profile with Social Media event, Sharon Williams shared her advice on how to build your personal brand on social media. Here are some of the top tips from the presentation: 1. Build your digital resume Trace your social media presence by searching for your name on Google.… Read more »

June 28, 2013

CEO Sleepout

Ronnie Altit, CEO Insentra participated in the CEO Sleepout a few weeks ago. Here is his personal account What an absolutely humbling experience that has had a profound impact on me and my thoughts towards the homeless. Below are some of the things I learnt in the past 14 hours. It is a long post… Read more »

May 22, 2013

Swan delivers an Alice in Wonderland budget

The Budget this week was an “Alice in Wonderland” affair, from a shrinking cast to confusion in the main plot. It looked like a last ditch attempt by the Gillard government to save face with a conservative set of proposed plans. This is almost certainly Swan’s final budget and he again announced a projected ($19.4… Read more »

May 20, 2013

Planting the seeds for tomorrow’s leaders future success

What do you get when you bring together 70 of the state’s chosen leaders from 17 independent schools? A recipe for success, according to Sharon Williams. Speaking recently at St. Andrew’s Cathedral school, in Sydney, Sharon shared a variety of tips for the senior students, who all hold head student positions within their schools. To… Read more »

April 10, 2013

The Great Australian Weekend

If you’re like me and grew up in India, you’re very aware of the differences in work, people and culture. Sometimes I can’t quite articulate them or put my finger on it, but then there are those I can write about – like my introduction to the great Australian weekend!

March 18, 2013

Papal lessons for an Aussie pizza CEO

Pope Francis I took the podium this morning at the Vatican with humility and grace – asking the world to bless him first, choosing not to wear full Papal regalia and making a gentle speech to introduce himself to the 1.2 billion Catholics worldwide.

February 27, 2013

Rudd uses social media to steal the polls

The election story breaks each day with new excitement and the addictive qualities of a bad reality TV soap opera. Yesterday it was the Bold and the Beautiful, today it is the Day Of Our Lives, tomorrow we could be looking at the Biggest Loser. But nowhere is the story unfolding more evidently than on… Read more »

February 13, 2013

Lessons from Baywatch senior

Why Surf Life Saving leadership lessons from my Silver Medallion beach management course reflect my life.
Last weekend I spent a day and a half in a classroom at Freshwater beach surf life saving club with 40 others to……

November 21, 2012

Is it safe to operate without an employee social media policy?

Welcome to the age of flat world navigators. I am at The Social Media Risk: Privacy and Governance Forum in Melbourne and over the last two days I’ve heard all the latest stats on social media use, the take-up by boards, the horror stories of companies not being prepared to react to social media commentary, the legal implications and the risks.

September 10, 2012

Taurus CEO to speak at Sydney Marketing and PR Expo

Fantastic opportunity for graduating Marketing, Advertising and PR students and new practitioners. The University of Notre Dame is hosting a one day industry conference exploring emerging issues in Marketing, Advertising and Public Relations.  Taurus Marketing CEO, Sharon Williams will be speaking at the event, along with a wide range of other speakers from across the… Read more »

August 23, 2012

Sharon Williams speaks at North Sydney Business Forum

Taurus CEO Sharon Williams spoke at the North Sydney Business Forum Thursday 23rd August 2012. Sharon was a part of a panel discussing everything from small business strategy to legal matters to branding, marketing, PR and social media. The free event was hosted by Natalie Moutia from the Success Women’s Network.

July 1, 2012

Customer is king? Why the ideal customer could be your boss

I’m also in the process of hiring a new senior member of staff and putting together a suitable remuneration package. However, after several conversations with peers this week about exactly these topics, the epiphany is this — who really is your client? Is it the clients of your company? Or as an employee (about to be performance reviewed) could it be your boss?

April 30, 2012

Tips from Social Media World in Singapore

“SME’s are nimble enough to lead the way in social media; there’s no excuses not to start.” This is the key message resonating from The Internet Show in Singapore which is running five different conferences based on the ‘world of the web’ this week. I am attending and speaking at ‘The Social Media World’ conference… Read more »

April 27, 2012

Taurus CEO Sharon Williams speaks in Singapore

Taurus CEO Sharon Williams has just returned from Singapore after speaking at the Social Media World conference. Speaking to an audience of marketing leaders, from companies such as Dell and LinkedIn, Sharon discussed how using social media conversation can build your companies future. Points discussed were listening to customers and their expectations via social media,… Read more »

April 20, 2012

Why the tobacco court fight is like The Castle

I’ve just left the High Court in Canberra after being fortunate enough to sit in on day three of the tobacco industry versus the Australian Federal Government (the Commonwealth) Plain Packaging Act. I’ve brought my two teenage daughters down for 24 hours to watch the case in court partly inspired by a professional colleague involved… Read more »

April 5, 2012

Cutting your cloth with competence – adapting to the times

I went to the QBE Insurance AGM yesterday in Sydney and listened with personal and professional admiration to how a highly experienced international Board had worked their way through the worst year of natural disasters in their corporate history. The Board who I’ve watched operating for seven years, talked about how they’ve held the wheel… Read more »

March 6, 2012

Now’s the time to connect with past customers

CRM isn’t just about database software. Customer relationship management is a key business practice that should be ingrained in your processes and your staff. Times are tough for small businesses right now. The stats show more are going under each month and redundancies are being made in businesses big and small.  When business owners and… Read more »

February 22, 2012

To hire or not to hire and how?

I was having a conversation yesterday with a colleague about his experiences in growing and selling the two companies he has owned. He is now consulting, flexible hours, banked his money and enjoying working from home and seeing more of his family. And his main revelation was the peace that came with no more headcount… Read more »

Taurus supports Simaid with media strategy

Taurus is proud to be associated with aid organisation Simaid in the launch of their awareness campaign about its initiatives in the rescue and rehabilitation of girls caught in sex trafficking operations in South Asia. We are urging everyone to get behind Simaid in spreading hope to thousands of people around the world. Show your… Read more »

February 13, 2012

How could you make online tools work for your business?

In a two part video series for Microsoft, the Taurus team gives insight into how we use online platforms as an extension of our business operation to engage with clients, prospects and attract potential employees. Social media platforms and online tools such as Microsoft Dynamic CRM offers small and medium businesses endless capabilities to develop… Read more »

December 19, 2011

Growing your business with social media

Sharon Williams, Taurus CEO, will be sitting on the panel of 5 social media experts at the Executive Tutorial held by The American Chamber of Commerce in Australia (AMCHAM) in March 2012. The session will offer practical tips on how businesses can harness social media tools and technology to improve business processes and boost employee performance.… Read more »

December 16, 2011

Avoiding the Christmas ‘virus’ for teens and employers

My teenage daughters are just discussing the latest news from their social media sites — their formals, leaving do’s and school year end parties — and it made pretty enlightening listening for me. The posting of teenage social media activity this Christmas has given rise to my new term — the ‘informal formal’. The name… Read more »

November 10, 2011

Media attention back on working mums – oh please no more!

[this post originally appeared on NineMSN’s Finance blog] You may have seen Sarah Jessica Parker flitting around our shores recently espousing the joys of her new movie I Don’t Know How She Does It’. I find the media attention and entertainment value put on the subject of working women fascinating. Personally, I think she’s just put the… Read more »

October 31, 2011

Happy Halloween – a scary lesson on sharing

Social media and privacy have always played a game of tag. Timed perfectly with Halloween, a viral which has already reached over 5million Facebook likes will make you think twice about the information you post on your wall. Take This Lollipop is a interactive live action Facebook connect experience. From the Marketing Director who brought… Read more »

October 27, 2011

Keeping everything in perspective

I want to take you on a trip to ponder about the term social media. Most people immediately think of Facebook or Twitter. Instead, I imagine a revolution that is changing the way that content is shared and created. As the term ‘social media’ indicates but is often ignored, media itself is becoming socialised. Up… Read more »

October 25, 2011

Taurus highly commended by PRIA for Clean Up Australia Day 2011 campaign

Taurus picked up the prestigious commendation at the PRIA National Golden Target Awards for our work on the Clean Up Australia Day 2011 campaign. The awards presentation, held at Dockside, Cockle Bay Wharf in Sydney recognised and celebrated this year’s outstanding PR and communication campaigns. Click here to read more about the campaign.

The difference between management and leadership

[This post originally appeared on Seth Godin’s blog] Managers work to get their employees to do what they did yesterday, but a little faster and a little cheaper. Leaders, on the other hand, know where they’d like to go, but understand that they can’t get there without their tribe, without giving those they lead the… Read more »

China, and the global agenda for GRIGA 2011

The Taurus team recently collaborated with The Recycling Times at the 2nd Global Remanufacturing Industry General Assembly (GRIGA) held on the 12th October 2011 in Zhuhai, China. Our CEO Sharon Williams spoke to an assembly of international professionals in the remanufacturing printer consumable goods industry. The event was a valuable insight into the future of the industry.… Read more »

October 20, 2011

Taurus client Nubian Water Systems featured by the ABC

Nubian Water Systems CEO Barry Porter has written a fascinating article that has been featured on the ABC Environment page as a highlighted article, talking about how we as Australians can prepare for the next inevitable drought. To read more about this topic, click here to read Barry’s article.

October 18, 2011

There’s no such thing as a free story

In a daring move, News Limited paper The Australian is going to begin charging for some online content as of this month or the next. There are to be three weekly packages offered, including: $2.95 – Website, apps and mobile subscription $4.50 – Digital + Saturday paper subscription $7.95 – Digital + Daily paper subscription… Read more »

October 17, 2011

Apple owes us, right?

The worldwide buzz for the past week hasn’t just been about Steve Jobs, folks. It’s also been about the last product left in his wake. The iPhone 4S has become something of a phenomenon. This isn’t the first time Apple has released a new phone that’s been not much more than an internal reworking of the current… Read more »

October 14, 2011

The Year of the Rabbit – a chance to look beyond?

This week I’ve had my sports towels picked up around me, every door opened and at least two waiters hovering over my every meal. I’ve had my glass continually topped up after every sip, I’ve had transport laid on and seen staff manage the impossible. I’ve seen at least 15 versions of the same store… Read more »

October 13, 2011

Social Media Conversation at Asia Internet Show 2012

Sharon will be heading to Singapore for an exhibition featuring more than 40 leading internet solution providers, and will be talking about “Better business through social media”. Her topic is ‘Using social media conversation in building your company’s sustainable future.’ For more information on the conference, click here.

October 11, 2011

Ads ads everywhere, and no room to think

According to a limited recent report, Australia has the highest per capita advertising spending in the world, marginally ahead of the United States. Source: Mumbrella Australia is a significantly more expensive country to advertise than others so the above data isn’t particularly surprising, but this bit of soft news got me thinking about just how… Read more »

October 7, 2011

Farewell to an iCon, Steve Jobs

A visionary and leader who has impacted our way of living, the sad passing of Steve Jobs dominated the world yesterday and will continue to do so. There are already thousands, if not millions of articles, blogs, Tweets, tributes about Steve Jobs so we thought we would also share what Steve Jobs represented to Taurus.… Read more »

Sharing is caring

Today saw the furthering of Facebook’s venture into being a one-stop-shop for marketers of all kinds by releasing an application called Insights. As reported by Fastcompany, it allows page creators to discover in great detail a complete history of your page’s metrics. This includes being able to see how many people viewed certain posts on… Read more »