Public Relations
Public Relations is a primary brand building and communications tool that helps keep you, your brand and your business relevant and top of mind in an ever-changing, digital and 24/7 hour news cycle. It’s a vital part of the communications mix. Whether you are addressing customers, analysts, investors, employees, local communities and government right now, you cannot afford to ignore key stakeholders where everyone is a potential influencer.
Plan for success by starting with a strategy
Smart marketing strategy is integral to driving your business forward. But the best strategy won’t deliver results without a plan to bring the strategy to life. Taurus creates marketing plans based on our Taurus Bullseye™ methodology. All our plans are driven by your business objectives and based on understanding your target market, customers, brand and your sales goals. We design the optimal marketing tactics to help you achieve your goals in all these areas. Key stages of the planning process include auditing existing planning documents, devising an overarching strategy and finally writing that all-important plan. We breakdown your 12 month plans into achievable three-month objectives.
Explore our Public Relations products
From $7,999 ex. GST
The TaurusBullseye™ Methodology is the reason our clients stay with us. It is a unique strategic and integrated comms process we created with a tried and tested methodology that helps you meet comms goals. Join over 1800 brands who have experienced our simple, practical and no bull approach.
This unique and clever process is where we suggest you start with Taurus.
Along with the methodology, our winning team combination of old blood and young minds, means you get a well-oiled, cost-effective approach to deliver success for you and your brand. Fill in a questionnaire, attend an online or in person session and we will deliver you back clarity and a way forward in the form of a comms strategy you own and can roll out yourself or use us to deliver.
From $11,999 ex. GST
This is our recommended first step for all our engagements if you are looking for a no bull marketing and comms partner to grow your brand. Our unique strategic and integrated approach to marketing success has worked with one-man bands to major ASX listed operations. The methodology is practical and no bull and outlines a clear path to get to where you want to go – with support around you all the way.
If you’re not sure where to go next, these 3 options will get you there.
See our founder Sharon explain the approach here:
From $7,999 ex. GST
We are not lovers of ad hoc PR outreach and our most successful brands become successful by building trust through consistency in their communication. Our PR service provides you with options. A quick and easy to understand plan to roll out your PR efforts or something with a little more depth with a greater range of ideas. Either way, we know how to cut through with the media quickly. You can have a base plan delivered quickly or a more comprehensive approach to building your brand in the media.
From $3,499 ex. GST
Boost your brand’s visibility with our PR Media Coverage service. Our Taurus PR team have established relationships with top media outlets across every industry ensuring your brand gets the chance to have the exposure it deserves. Through targeted placements, we enhance your reputation and position you as an industry authority. We craft compelling narratives that resonate with journalists and readers alike, amplifying your reach and influence. With measurable results and tailored messaging, we elevate your brand’s presence and open doors to exciting opportunities with our PR Media Coverage service.
From $6,999 ex. GST / month
Boost your brand’s visibility with our PR Media Coverage subscription. Our Taurus PR team have established relationships with top media outlets ensuring your brand gets the chance to have the exposure it deserves. Through targeted placements, we enhance your reputation and position you as an industry authority. We craft compelling narratives that resonate with journalists and readers alike, amplifying your reach and influence. With measurable results and tailored messaging, we elevate your brand’s presence and open doors to exciting opportunities with our PR Media Coverage subscription.
From $2,799 ex. GST
We are experts at getting PR media coverage and ensuring your brand is out there in the media where your target audiences are reading. We can create your media release for you to send on or go full service and pro-actively news jack topics rising in the media, create personalised media pitches and provide you with a full outsourced media office and management, including setting interview briefs – then measure, report and feedback. You choose the level of engagement.
From $3,499 ex. GST
Your press release is already written, you’re ready to go and you just want your release distributed? This is the option for you.
$799 ex. GST
Want to get your brand out there and connect with media influencers, but not sure who to reach out to? For over 30 years, we have built relationships with thousands of journalists across Australia and a global media landscape. We can personalise a database with a list of the latest media publications and journalist/reporters contact details. The list will be tailored and relevant for your allocated industry sector.
From $5,999 ex. GST
Taurus experts take you through media training to get you performing your very best in front of journalists. We compile key messages, train you with relevant Q&As and bridging techniques. We will also provide an overview of the changing media landscape in Australia and the world so you have the latest understanding/knowledge of key media influencers in your industry. Key journalists love joining our sessions
From $799 ex. GST
If you are building your business and you need a sanity check on your plans, an experienced advisor to cross check your ideas or some recommendations to put you on the right path, this hour could be the best you’ve spent to date.