Online Brand Reputation Management
TaurusEngage advises you on every aspect of your social media presence, what you should be doing, what works and what to steer clear of.
If you are in business, whether you realise it or not you brand is being discussed, reviewed and communicated online through social networks 24/7. It’s better to be ‘at the social media table; than ‘not invited at all’ and we can show you how.
We have global real-world customer examples to reference – examples that had a real effect on business – from individuals to NFP’s, B2B and B2C corporates and major ASX listed companies.
Who can we help?
- Forward thinking companies
- Board Directors and CEO’s
- CFO’s and Risk Managers
- Marketing and Public Affairs Directors
- Families and teens
- Anyone who uses social media!
Client Services Outcome
The Taurus team was able to exceed Edwin’s expectations diversifying his media reach to include publications outside the music press.
By the end of the 6-month PR project, GiggedIn had been featured in major consumer publications such as The Huffington Post and The Collective, tech/media publications such as Download This Show, start-up publications including Dynamic Business and mainline business publications such as The Daily Telegraph.
Ultimately, Taurus exposed GiggedIn to over 22 million people through a strategic PR push. Edwin had no hesitation in continuing with Taurus as his preferred PR agency and renewing his contract with the knowledge that the Taurus team would strive to smash his expectations out of the park.
TaurusEngage™ – social media intelligence and engagement
We cut through the hype and jargon and show you how to define an appropriate strategy and utilise social media tools to fulfil your business objectives. TaurusEngage™ helps you put a strategy and tactical plan around your social media monitoring, reputation management and engagement.
“Posting on social media sites is like a tattoo, it has far reaching consequences.” Sharon Williams, Founder & CEO, Taurus
TaurusProfile™ – personal brand and brand risk management online
As a leader, whether you realise it or not your personal brand is being discussed, reviewed and communicated online through social networks which means in this new decade, taking responsibility for your social media presence is a ‘must do’ rather than a ‘nice to have’.
Social media enables your staff, prospects, customers, influencers and competitors to drive comment and access information about your brand anywhere, anytime, anyplace. So, as a leader, taking responsibility for your social media presence is vital to the overall image of your personal brand, your staff and your company. We believe it is better to be ‘at the table’ than ‘not invited at all’!
We are so serious about this, we have pioneered TaurusSafeOnline© which is our purpose built employee social media policy.
Click here to view some examples of positive social media case studies (link)
Click here to view some examples of negative social media case studies (link)
Feedback from our Clients
AO Chairman and Founder of Clean Up Australia Day, Ian Kiernan"The support of Taurus throughout the 2011 campaign was great. The vast media coverage they helped us achieve spread our message far and wide, encouraging all Australians to get involved. The dedicated Taurus team was completely committed to getting us the greatest exposure possible; it was a huge achievement."
Avocent, Marketing Director, Brendan Walsh“The team at Taurus really did a very good job for Avocent. I was very pleased with the way they handled the account. Sharon has fundamental ideals which are reflected by her staff. Taurus is a very professional operation.”
Insentra, CEO, Ronnie Altit"I was skeptical that getting a PR firm on board would help Insentra's brand but Taurus completely turned that around for me."
Aussiepay, Managing Director, Dean Morelli“Taurus created the campaign – we got coverage in the Australian, The Australian Financial Review, The Sydney Morning Herald, The Age, Computerwood, Human Resources, CEO onlne and I’m Boss TV. Through Taurus, I instantly became the Financial Review’s WorkChoices payroll expert and commentator! What is so refreshing about Taurus compared with other agencies I’ve dealt with is nothing they do is ever less than professional.”
PACT Global, Director, Colin Morris“We were covered in The Australian, the Financial Review, the Rust Report and Computer Daily News. The exposure was excellent and generated a lot of feedback.”
Esker Software, Managing Director, James Elkington“Taurus are THE case study experts! Among Esker operations worldwide Australia has the reputation for developing the best case studies – thanks to Taurus.”
Trans-Tasman Business Circle, CEO, John Weiss“Far beyond my expectation. Detailed. Stretched. Inspirational.”
ConnXion, CEO, David Colvin“It makes sound business sense for a company of our size and needs to work with an agency that offers a broad range of marketing, PR and creative services. I use Taurus as my marketing department.”
Cybertrust, General Manager of Commercial Sales, Jennie McLaughlin“In Taurus we have a whole team at our fingertips, from writing brochures that translate our industry jargon into plain English, to slick creative and events that go off without a hitch. We turn on senior resource like a tap.”
Datacom, Former CEO RIP, Michael Browne"To measure results we set specific KPIs around PR, signing stories and case studies. Taurus is performing exceptionally well against every benchmark."