Online Brand Reputation Management
TaurusEngage advises you on every aspect of your social media presence, what you should be doing, what works and what to steer clear of.
If you are in business, whether you realise it or not your brand is being discussed, reviewed and communicated online through social networks 24/7. It’s better to be at the social media table than ‘not invited at all’ and we can show you how.
We have global real-world customer examples to reference – examples that had a real effect on business – from individuals to NFP’s, B2B and B2C corporates and major ASX listed companies.
Who can we help?
- Forward thinking companies
- Board Directors and CEO’s
- CFO’s and Risk Managers
- Marketing and Public Affairs Directors
- Families and teens
- Anyone who uses social media!
Client Services Outcome
The Taurus team was able to exceed Edwin’s expectations diversifying his media reach to include publications outside the music press.
By the end of the 6-month PR project, GiggedIn had been featured in major consumer publications such as The Huffington Post and The Collective, tech/media publications such as Download This Show, start-up publications including Dynamic Business and mainline business publications such as The Daily Telegraph.
Ultimately, Taurus exposed GiggedIn to over 22 million people through a strategic PR push. Edwin had no hesitation in continuing with Taurus as his preferred PR agency and renewing his contract with the knowledge that the Taurus team would strive to smash his expectations out of the park.
TaurusEngage™ – social media intelligence and engagement
We cut through the hype and jargon and show you how to define an appropriate strategy and utilise social media tools to fulfil your business objectives. TaurusEngage™ helps you put a strategy and tactical plan around your social media monitoring, reputation management and engagement.
“Posting on social media sites is like a tattoo, it has far reaching consequences.” Sharon Williams, Founder & CEO, Taurus
TaurusProfile™ – personal brand and brand risk management online
As a leader, whether you realise it or not your personal brand is being discussed, reviewed and communicated online through social networks which means in this new decade, taking responsibility for your social media presence is a ‘must do’ rather than a ‘nice to have’.
Social media enables your staff, prospects, customers, influencers and competitors to drive comment and access information about your brand anywhere, anytime, anyplace. So, as a leader, taking responsibility for your social media presence is vital to the overall image of your personal brand, your staff and your company. We believe it is better to be ‘at the table’ than ‘not invited at all’!
We are so serious about this, we have pioneered TaurusSafeOnline© which is our purpose built employee social media policy.
Feedback from our Clients
Blackmores Ltd, Company Secretary, Cecile Cooper“Sharon and her team demonstrated an ability to come up to speed quickly with our individual requirements providing tangible results in a very short time frame.”
Zone Labs, a Check Point Company, International Public Relations Manager, Ally Zwahlen"Taurus looks at the whole spectrum of marketing across the business and comes up with ideas outside the usual PR boundaries. You don’t get this from a pure PR agency, and it’s certainly not common in the US."
WebCentral, Manager of Corporate Communications, Monique Roberts“As a team, Taurus and WebCentral punch well above our weight! With Taurus, we’ve never been just another client. They work tirelessly to bring us the best opportunities and always have our interests at heart. I’m thrilled with the help and results we get from Taurus.” From day one Taurus came 100% on board behind WebCentral’s objectives and strategy. We are a fast-growing company so the top tier coverage we’re getting in media like The Australian’s IT section is important to us in the market, and proves our messages are relevant. Working with Taurus has completely changed my previous perceptions of just what an agency can do for us.”
Napoleon Perdis, Emanuel Perdis“Taurus is very well connected in terms of the necessary talent they need to complement their skills base and the people they bring in. Overall I’d rate the TaurusProfile and Taurus Engage services a nine out of ten."
TeleWare Australia and New Zealand, General Manager, Mike Blanchard"We don't sell direct so we were an unknown brand in the market. We had spent a lot of money supporting our channel's branding to the point where one of the channel was bought by Telstra. We decided to position Teleware independently from the channel, but it was no good relying on advertising to achieve this. We needed a PR agency that was local and we chose Taurus to educate the market in a cost-effective way."
Connixon, Head of Strategy and Corporate Development , Catherine Reynolds“Sharon is the absolute heart of Taurus and the things that Sharon holds dear, being relationships and the networks and the connections that she has, and is extremely successful at maintaining, that really forms the core of the Taurus organisation and anyone who is working at Taurus becomes part of that network.”
Multiactive Software Pty Ltd, , Marketing Manager, James Granter"What really impresses me about Taurus Marketing and PR Services is their experience and total professionalism. They know how to get results in a very short period of time. Taurus’ flexibility means we can outsource to them those services we cannot handle in-house. The team is an excellent support to me, guiding me through tasks to ensure we get results."
Ansarada, Managing Director, Sam Riley“I only have to look at the way Ansarada is growing- it’s extremely successful and Taurus has played a large part in that.”
AO Chairman and Founder of Clean Up Australia Day, Ian Kiernan"The support of Taurus throughout the 2011 campaign was great. The vast media coverage they helped us achieve spread our message far and wide, encouraging all Australians to get involved. The dedicated Taurus team was completely committed to getting us the greatest exposure possible; it was a huge achievement."
Former Prosperity Advisers, Anne Adams“Taurus has been a great asset for us to be able to secure media coverage and build connection with industry media in a meaningful way. I have always found the team to be responsive, strategic and to offer advice and ideas when needed. The Taurus team have always been there to assist when we needed it and are supportive during tight deadlines and equally understanding of our internal processes. When we needed encouragement, ideas or prodding to deliver, they were there for us. The relationship has evolved over time to be close and personalised which is rewarding both professionally and personally. Our practice has benefited from the volume and breadth of media exposure of the right sort by working the experienced team at Taurus for over 4 years.”