Online Brand Reputation Management
TaurusSocial© advises you on every aspect of your social media presence, what you should be doing, what works and what to steer clear of.
If you are in business, whether you realise it or not your brand is being discussed, reviewed and communicated online through social networks 24/7. It’s better to be at the social media table than ‘not invited at all’ and we can show you how.
We have global real-world customer examples to reference – examples that had a real effect on business – from individuals to NFP’s, B2B and B2C corporates and major ASX listed companies.
Who can we help?
- Forward thinking companies
- Board Directors and CEO’s
- CFO’s and Risk Managers
- Marketing and Public Affairs Directors
- Families and teens
- Anyone who uses social media!
GiggedIn – Music
Client Services Outcome
The Taurus team was able to exceed Edwin’s expectations diversifying his media reach to include publications outside the music press.
By the end of the 6-month PR project, GiggedIn had been featured in major consumer publications such as The Huffington Post and The Collective, tech/media publications such as Download This Show, start-up publications including Dynamic Business and mainline business publications such as The Daily Telegraph.
Ultimately, Taurus exposed GiggedIn to over 22 million people through a strategic PR push. Edwin had no hesitation in continuing with Taurus as his preferred PR agency and renewing his contract with the knowledge that the Taurus team would strive to smash his expectations out of the park.
TaurusEngage™ – social media intelligence and engagement
We cut through the hype and jargon and show you how to define an appropriate strategy and utilise social media tools to fulfil your business objectives. TaurusEngage™ helps you put a strategy and tactical plan around your social media monitoring, reputation management and engagement.
“Posting on social media sites is like a tattoo, it has far reaching consequences.” Sharon Williams, Founder & CEO, Taurus
TaurusProfile™ – personal brand and brand risk management online
As a leader, whether you realise it or not your personal brand is being discussed, reviewed and communicated online through social networks which means in this new decade, taking responsibility for your social media presence is a ‘must do’ rather than a ‘nice to have’.
Social media enables your staff, prospects, customers, influencers and competitors to drive comment and access information about your brand anywhere, anytime, anyplace. So, as a leader, taking responsibility for your social media presence is vital to the overall image of your personal brand, your staff and your company. We believe it is better to be ‘at the table’ than ‘not invited at all’!
We are so serious about this, we have pioneered TaurusSafeOnline© which is our purpose built employee social media policy.
Feedback from our Clients
Former Prosperity Advisers, Anne Adams“Taurus has been a great asset for us to be able to secure media coverage and build connection with industry media in a meaningful way. I have always found the team to be responsive, strategic and to offer advice and ideas when needed. The Taurus team have always been there to assist when we needed it and are supportive during tight deadlines and equally understanding of our internal processes. When we needed encouragement, ideas or prodding to deliver, they were there for us. The relationship has evolved over time to be close and personalised which is rewarding both professionally and personally. Our practice has benefited from the volume and breadth of media exposure of the right sort by working the experienced team at Taurus for over 4 years.”
Bible Society CEO, Daniel Willis“Both Taurus’ team and our team here at Bible Society worked hand in glove, daily, to bring about the overall objectives. It’s been a very good relationship. We rolled out a daily program on Twitter to engage people and we picked up a Facebook fan following, and again we looked at feeding that daily with comments and information so that people could respond to the campaign. As a result of that, today we’ve got something like 25,000 regular users on that Facebook page and they constantly engage with the ongoing aspects of Jesus – All About Life.”
KAZ Computer Services Ltd, Marketing Executive, Marnie Withers"I have worked with Sharon and the Taurus team for over 15yrs. Her expertise in creating case studies for KAZ, and then Telstra after KAZ was sold, were instrumental in building the KAZ brand for sale from as early as 1995. Taurus created over 30 case studies for me during that time, as well as providing general business, marketing, events, PR and consulting advice to me personally, my Directors and my marketing team. The case study process was smooth and exceeded my expectations in terms of delivery, adherence to deadlines, quality, design and the range and depth of comment Taurus were able to extract from KAZ and Telstra customers with their full permission. I have no concerns that Taurus would be a reliable and competent supplier for Microsoft."
Zone Labs, a Check Point Company, International Public Relations Manager, Ally Zwahlen"I work with PR agencies internationally and the best are those that allow the client to feel they are thinking about your business all the time, and are always alert for ways to promote you – they never switch off. This is Taurus."
Aussiepay, Managing Director, Dean Morelli“Taurus created the campaign – we got coverage in the Australian, The Australian Financial Review, The Sydney Morning Herald, The Age, Computerwood, Human Resources, CEO onlne and I’m Boss TV. Through Taurus, I instantly became the Financial Review’s WorkChoices payroll expert and commentator! What is so refreshing about Taurus compared with other agencies I’ve dealt with is nothing they do is ever less than professional.”
Charmaine Terry“Having worked with Sharon on the AmCham Women in Management Committee I respect and admire her ability to "think outside the box" to produce creative solutions. Sharon is an ideal team member, exhibiting intelligence and efficiency to identify new opportunities from emerging market trends and work effectively with peers to resolve business issues promptly. Her client commitment and focus means she successfully produces results that are aligned to their business strategies. As a working mother she is empathetic to women's needs. Sharon is a delight to work with and has my highest recommendation, respect and regard.”
Maxon Australia, Director, Dana Baggetto“Once we’re in a magazine the exposure and word of mouth kicks in and sales climb.”
ATS Training Systems, Managing Director, Frank Woods"We need a marketing department without investing in one, and that’s exactly what we get with Taurus.”
Bible Society CEO, Daniel Willis"Taurus came into the campaign at the last minute, but created a huge impact with the press. The number of media hits was exceptional and more than we ever imagined. A highlight for us was the sheer scope of media we gained, prime time television, national radio, daily newspapers and online. The campaign is now being used by three University’s as a marketing case study due to its phenomenal success."
Esker Software, Managing Director, James Elkington“Taurus are THE case study experts! Among Esker operations worldwide Australia has the reputation for developing the best case studies – thanks to Taurus.”