Corporate Branding

As we face a new wave of reinvention and the business world continues to evolve, so does the way companies need to market themselves to be most effective in today’s competitive landscape. Branding is critical to stay current on how to advance your company’s brand image to reflect the present needs and changing expectations of customers.

At Taurus we work with you to determine the best ‘look and feel’ for your business. A logo creates the first impression of your organisation and says a lot about your brand. We start by identifying your business’ key messages and core values. We then develop a logo, brand image and style guide for your company to express its corporate culture and reinforce its identity with maximum impact.

Corporate Identity

Great design builds brands. The Taurus style is clean, corporate, and slick, reflecting modern cuttingedge flair as well as your business objectives. We are passionate about design that cuts through to serve, promote and build your business. 

From logos, to websites, online and interactive, newsletters, webinars, brochures, adverts, case studies, sales promotion, style guides, packaging, and virtual collateral we have in-house designers to help you optimise customer experience and get the best results.

 

The benefits of great branding

Strong branding helps you:

  • Cement your credibility and position in the market 
  • Connect with customers and prospects on a personal level 
  • Motivate prospects to do business with you 
  • Create a loyal customer base 
  • Gain or retain a competitive advantage in a fast-paced market 
  • Increase the impact and relevancy of your brand 
  • Reinforces your own sense of culture and corporate identity 
  • Attract new talent 

Great design builds brands. The Taurus style from our award-winning design team is clean, smart, corporate and slick reflecting modern cutting edge style as well as meeting business growth objectives. We work with you to determine the best ‘look’ for your business and start by identifying your key messages and values. We then develop a logo, brand, digital image and style guide. We are passionate about design that ‘’cuts through’’ to serve, promote and build your business in the most memorable way possible.

Advertising can be powerful – if it cuts through all the clutter. 

Taurus are experts at producing engaging and impactful advertising that cuts through to ensure your brand becomes top of mind in your potential customer’s eyes. 

Whether it’s brand advertising you’re after or a more direct response style of advertisement to activate incoming enquiries, Taurus is experienced in creating tailored ads for print and online publications.

We can also assist you with the copywriting of your advertisement to ensure maximum cut through. 

Websites

Websites that meet business goals excite us. Working closely with you, we start by auditing your existing online presence and identifying your key online audiences. Employing our in-house expertise and tools such as design, content strategies, marketing expertise, and SEO advice, we assure an increased awareness of your business. 

Taurus offers

  • The latest technologies
  • World class interface design
  • Interactive elements for optimal UX
  • Traffic reporting and analytics on how people find your site and where they’re coming from
  • Advanced search engine optimisation methods
  • Easy self-managed website content
  • Online marketing strategy consultation

Digital Marketing

To ensure the greatest success in the online sphere, Taurus offers integrated campaigns to make sure your business is effectively communicating with its online audiences. 

We can help you with

  • Online content creation
  • Search Engine Marketing (SEM)
  • Online newsletter/database sign up
  • Online advertising
  • Promotions, integrated campaigns, and competitions
  • Sticky content (forums, blogs, polls)
  • Viral content (Games ‘challenge a friend’), fun stuff (humorous content)

Feedback from our Clients

Navigator, Managing Director, Nick Crawley

“We utilize the collateral in the reception area of our office to demonstrate our philosophy of professionalism. The suite shows out expertise in a snapshot. Taurus was able to deliver a highly professional, cost effective and efficient sales collateral suite. We have had nothing but positive feedback from clients and prospects that have utilized the sales pack.”
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Osteoporosis Australia, CEO, Judy Stenmark

“For our 2003 Bone Ball, we found Taurus innovative and efficient. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done. Above all Taurus is friendly and approachable which makes working with them an easy, productive and enjoyable experience.”
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ConnXion, CEO, David Colvin

“Taurus has a genuine focus on its client’s success, which builds trust between you. They are big about results.”
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TeleWare Australia and New Zealand, General Manager, Mike Blanchard

"We don't sell direct so we were an unknown brand in the market. We had spent a lot of money supporting our channel's branding to the point where one of the channel was bought by Telstra. We decided to position Teleware independently from the channel, but it was no good relying on advertising to achieve this. We needed a PR agency that was local and we chose Taurus to educate the market in a cost-effective way."
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Playoust Churcher, Managing Director, Brett Churcher

“The amount of new business we have gained through the website has been well beyond our expectations – to say we are thrilled with the results would be an understatement.”
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MYOB, Chief Strategy Officer , Dominic O’Hanlon

“Sharon in particular, but a number of her staff as well, have helped me in the way I think about the business and the way that I build the brand, not in the way I build the brand for myself personally, but how I build the brand for the company. I think I’ve gained more from Taurus, not by using them to do what I wanted to do, but by listening to what they advice me to do. It’s like if you sit in a room with a business mentor, or a coach or somebody that really has a depth of knowledge in their chosen field, that’s certainly something that Taurus brings to the table and has brought to the table for me throughout the last fifteen years of my career.”
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ConnXion, CEO, David Colvin

“It makes sound business sense for a company of our size and needs to work with an agency that offers a broad range of marketing, PR and creative services. I use Taurus as my marketing department.”
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Osteoporosis Australia, CEO, Judy Stenmark

"We initially retained Taurus to manage press relations and secure Joan Collins as guest of honour for our annual fundraiser the ‘Bone Ball’. As a Not For Profit (NFP) organisation, value for money and results are of utmost importance to us as we have to justify every cent we spend, so we really appreciated the extra effort Taurus delivered. We find Taurus Marketing innovative, efficient and they possess an appropriate sense of urgency to progress projects. The team are always on hand and respond immediately and effectively to our requests. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done. Above all Taurus is friendly and approachable which makes working with them an easy, productive and enjoyable experience."
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2OPHealth, Director and Psychiatrist, Dr. Frank Chow

"The Taurus team is really fun to work with. Sharon is very approachable and has given me a lot of wisdom and knowledge. The team is very professional, systematic and very efficient. Great work ethic and client follow ups. Now, I have a lot more clarity in terms of marketing and business plan. I feel more reassure and confident partnering with Taurus and receiving their ongoing marketing support, advice and guidance.”
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KAZ Group, General Manager, Marketing & Communications, Kevin Ryder

"With Taurus we have the dedicated services of senior PR professionals with close media relationships. I know that at any time I can call Taurus and get high-level strategic PR advice from experts. Working with Taurus has helped us mature our entire PR approach."
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