Corporate Branding

As we face a new wave of reinvention and the business world continues to evolve, so does the way companies need to market themselves to be most effective in today’s competitive landscape. Branding is critical to stay current on how to advance your company’s brand image to reflect the present needs and changing expectations of customers.

At Taurus we work with you to determine the best ‘look and feel’ for your business. A logo creates the first impression of your organisation and says a lot about your brand. We start by identifying your business’ key messages and core values. We then develop a logo, brand image and style guide for your company to express its corporate culture and reinforce its identity with maximum impact.

 

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Advertising can be powerful – if it cuts through all the clutter.

Corporate Identity

Great design builds brands. The Taurus style is clean, corporate, and slick, reflecting modern cuttingedge flair as well as your business objectives. We are passionate about design that cuts through to serve, promote and build your business. 

From logos, to websites, online and interactive, newsletters, webinars, brochures, adverts, case studies, sales promotion, style guides, packaging, and virtual collateral we have in-house designers to help you optimise customer experience and get the best results.

Great design builds brands.

The benefits of great branding

Strong branding helps you:

  • Cement your credibility and position in the market 
  • Connect with customers and prospects on a personal level 
  • Motivate prospects to do business with you 
  • Create a loyal customer base 
  • Gain or retain a competitive advantage in a fast-paced market 
  • Increase the impact and relevancy of your brand 
  • Reinforces your own sense of culture and corporate identity 
  • Attract new talent 

Tycon Plumbing Van

Great Design cuts through

The Taurus style from our award-winning design team is clean, smart, corporate and slick reflecting modern cutting edge style as well as meeting business growth objectives. We work with you to determine the best ‘look’ for your business and start by identifying your key messages and values. We then develop a logo, brand, digital image and style guide. We are passionate about design that ‘’cuts through’’ to serve, promote and build your business in the most memorable way possible.

Corporate Identity

Great design builds brands. The Taurus style is clean, corporate, and slick, reflecting modern cuttingedge flair as well as your business objectives. We are passionate about design that cuts through to serve, promote and build your business. 

From logos, to websites, online and interactive, newsletters, webinars, brochures, adverts, case studies, sales promotion, style guides, packaging, and virtual collateral we have in-house designers to help you optimise customer experience and get the best results.

Brycks lawyers advertising 

Advertising

Taurus are experts at producing engaging and impactful advertising that cuts through to ensure your brand becomes top of mind in your potential customer’s eyes. 

Whether it’s brand advertising you’re after or a more direct response style of advertisement to activate incoming enquiries, Taurus is experienced in creating tailored ads for print and online publications.

We can also assist you with the copywriting of your advertisement to ensure maximum cut through.

Websites

Websites that meet business goals excite us. Working closely with you, we start by auditing your existing online presence and identifying your key online audiences. Employing our in-house expertise and tools such as design, content strategies, marketing expertise, and SEO advice, we assure an increased awareness of your business. 

Taurus offers

  • The latest technologies
  • World class interface design
  • Interactive elements for optimal UX
  • Traffic reporting and analytics on how people find your site and where they’re coming from
  • Advanced search engine optimisation methods
  • Easy self-managed website content
  • Online marketing strategy consultation

SW website

Digital Marketing

Digital Marketing

To ensure the greatest success in the online sphere, Taurus offers integrated campaigns to make sure your business is effectively communicating with its online audiences. 

We can help you with

  • Online content creation
  • Search Engine Marketing (SEM)
  • Online newsletter/database sign up
  • Online advertising
  • Promotions, integrated campaigns, and competitions
  • Sticky content (forums, blogs, polls)
  • Viral content (Games ‘challenge a friend’), fun stuff (humorous content)

Feedback from our Clients

Kyocera, Managing Director, David Finn

“Taurus has achieved strong coverage for Kyocera in the media and developed relationships with key media contacts and analysts so that we are now sought for our opinion on a wide range of subjects.Taurus has been a strong business partner working with us to build our profile in both main stream and trade media.Our account team is proactive and organised, always striving to provide measurable value to Kyocera. The Taurus team have worked to understand our business well and know how to position us effectively with the media and seek out and secure the right opportunities for us.”
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Australian Businesswomen’s Network, National General Manager, Suzi Dafnis

“Sharon Williams presented at the 8th Annual Businesswomen’s Seminar & Expo Day in August 2005 inspiring delegates with her passion for practical Marketing and PR solutions for small to medium sized businesses. Delegates commented that Sharon’s presentation was one of the experiences from the day that they valued most, in particular her enthusiasm, professionalism and expertise. They wanted to hear more from her.IT has been an honour to have Sharon as part of our annual conference and I hope that we have the opportunity to work together again.”
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Doughlish

“I didn’t have any reference point in what to expect – hesitant to go ahead because we felt we could it ourselves or at least try and reach out different media outlet and try and get info and product across. But Having said that we’re really happy we went with Taurus, because of what’s come out of it such high-quality articles, very well written and big media publications we are super happy with it is super aligned with our target market. And we definitely wouldn’t have been able to get that kind of quality ourselves.”
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Connixon, Head of Strategy and Corporate Development , Catherine Reynolds

“Sharon is the absolute heart of Taurus and the things that Sharon holds dear, being relationships and the networks and the connections that she has, and is extremely successful at maintaining, that really forms the core of the Taurus organisation and anyone who is working at Taurus becomes part of that network.”
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ConnXion, CEO, David Colvin

“Taurus has a genuine focus on its client’s success, which builds trust between you. They are big about results.”
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SecureData Group, Gina Burman

"Taurus prepared case studies of the highest standard for SecureData Group. Their work really stands apart from anything we've previously commissioned.The Taurus team are efficient in keeping you up to date with their progress, maintaining almost constant contact.Taurus’ ability to gain customer buy in was outstanding. Our customers were truly excited by the prospect of having case studies prepared; they felt like stars! Taurus made our customers appreciate that it was a win–win situation and the testimonials Taurus extracted were so impressive they couldn’t have been better if we'd paid our clients to say it!The standard of the writing was excellent, with one of the case studies being placed in The Australian IT Section as the lead case study. You can’t say better than that!"
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AO Chairman and Founder of Clean Up Australia Day, Ian Kiernan

"The support of Taurus throughout the 2011 campaign was great. The vast media coverage they helped us achieve spread our message far and wide, encouraging all Australians to get involved. The dedicated Taurus team was completely committed to getting us the greatest exposure possible; it was a huge achievement."
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TeleWare Australia and New Zealand, General Manager, Richard Adams

“Absolutely outstanding! Taurus has got the market completely wired. We’re getting a lot of press – we couldn’t have picked a better agency for PR.Taurus knows our industry, knows the media, and their long-term success with client relationships in the US proved distance was no barrier to them.Our aim was to educate our market in the most cost-effective way and Taurus has achieved this. Before, it was a matter of ‘Teleware – who?’, now it’s ‘Teleware – I’ve heard of them’.Taurus and the people behind the organisation – I trust implicitly with my business!”
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Miller Heima, GM, Martin Sparkes

“Sharon recently spoke at our annual Sales Performance Summit around Social media and “A New Age for Sales”. She is clearly an expert in this field and spoke passionately about the subject which is certainly still new to Sales People in a complex B2B sales environment. Her presentation opened many eyes to what sales people could, and should be doing more of. An incredible number of participants commented after the session they will update their LinkedIn profile first thing tomorrow! I hope they do, meaning Sharon helped make a behavioural change.”
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Bible Society CEO, Daniel Willis

“We saw Taurus as an extension of our own team. The constant communication was superb and out working relationship was a pleasure. The overall return on investment was fantastic.”
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