Corporate Branding

As we face a new wave of reinvention and the business world continues to evolve, so does the way companies need to market themselves to be most effective in today’s competitive landscape. Branding is critical to stay current on how to advance your company’s brand image to reflect the present needs and changing expectations of customers.

At Taurus we work with you to determine the best ‘look and feel’ for your business. A logo creates the first impression of your organisation and says a lot about your brand. We start by identifying your business’ key messages and core values. We then develop a logo, brand image and style guide for your company to express its corporate culture and reinforce its identity with maximum impact.

 

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Advertising can be powerful – if it cuts through all the clutter.

Corporate Identity

Great design builds brands. The Taurus style is clean, corporate, and slick, reflecting modern cuttingedge flair as well as your business objectives. We are passionate about design that cuts through to serve, promote and build your business. 

From logos, to websites, online and interactive, newsletters, webinars, brochures, adverts, case studies, sales promotion, style guides, packaging, and virtual collateral we have in-house designers to help you optimise customer experience and get the best results.

Great design builds brands.

The benefits of great branding

Strong branding helps you:

  • Cement your credibility and position in the market 
  • Connect with customers and prospects on a personal level 
  • Motivate prospects to do business with you 
  • Create a loyal customer base 
  • Gain or retain a competitive advantage in a fast-paced market 
  • Increase the impact and relevancy of your brand 
  • Reinforces your own sense of culture and corporate identity 
  • Attract new talent 

Tycon Plumbing Van

Great Design cuts through

The Taurus style from our award-winning design team is clean, smart, corporate and slick reflecting modern cutting edge style as well as meeting business growth objectives. We work with you to determine the best ‘look’ for your business and start by identifying your key messages and values. We then develop a logo, brand, digital image and style guide. We are passionate about design that ‘’cuts through’’ to serve, promote and build your business in the most memorable way possible.

Corporate Identity

Great design builds brands. The Taurus style is clean, corporate, and slick, reflecting modern cuttingedge flair as well as your business objectives. We are passionate about design that cuts through to serve, promote and build your business. 

From logos, to websites, online and interactive, newsletters, webinars, brochures, adverts, case studies, sales promotion, style guides, packaging, and virtual collateral we have in-house designers to help you optimise customer experience and get the best results.

Brycks lawyers advertising 

Advertising

Taurus are experts at producing engaging and impactful advertising that cuts through to ensure your brand becomes top of mind in your potential customer’s eyes. 

Whether it’s brand advertising you’re after or a more direct response style of advertisement to activate incoming enquiries, Taurus is experienced in creating tailored ads for print and online publications.

We can also assist you with the copywriting of your advertisement to ensure maximum cut through.

Websites

Websites that meet business goals excite us. Working closely with you, we start by auditing your existing online presence and identifying your key online audiences. Employing our in-house expertise and tools such as design, content strategies, marketing expertise, and SEO advice, we assure an increased awareness of your business. 

Taurus offers

  • The latest technologies
  • World class interface design
  • Interactive elements for optimal UX
  • Traffic reporting and analytics on how people find your site and where they’re coming from
  • Advanced search engine optimisation methods
  • Easy self-managed website content
  • Online marketing strategy consultation

SW website

Digital Marketing

Digital Marketing

To ensure the greatest success in the online sphere, Taurus offers integrated campaigns to make sure your business is effectively communicating with its online audiences. 

We can help you with

  • Online content creation
  • Search Engine Marketing (SEM)
  • Online newsletter/database sign up
  • Online advertising
  • Promotions, integrated campaigns, and competitions
  • Sticky content (forums, blogs, polls)
  • Viral content (Games ‘challenge a friend’), fun stuff (humorous content)

Feedback from our Clients

AO Chairman and Founder of Clean Up Australia Day, Ian Kiernan

"The support of Taurus throughout the 2011 campaign was great. The vast media coverage they helped us achieve spread our message far and wide, encouraging all Australians to get involved. The dedicated Taurus team was completely committed to getting us the greatest exposure possible; it was a huge achievement."
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Kyocera, Managing Director, David Finn

“Taurus has achieved strong coverage for Kyocera in the media and developed relationships with key media contacts and analysts so that we are now sought for our opinion on a wide range of subjects.Taurus has been a strong business partner working with us to build our profile in both main stream and trade media.Our account team is proactive and organised, always striving to provide measurable value to Kyocera. The Taurus team have worked to understand our business well and know how to position us effectively with the media and seek out and secure the right opportunities for us.”
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Stellar Group, General Manager Sales, Scott Deane

"We went to Taurus for PR, but in doing so, ended up with so much more- a new strategic process for our product and service offering. Internally we were very happy with the approach and saw great possibilities with it."
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MPower, Managing Director, Paul Sharp

“The work we did with Taurus in strengthening our brand, was a key reason to MPower being awarded a major project in a new market in engineering excellence.”
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Aussiepay, Managing Director, Dean Morelli

“Taurus created the campaign – we got coverage in the Australian, The Australian Financial Review, The Sydney Morning Herald, The Age, Computerwood, Human Resources, CEO onlne and I’m Boss TV.Through Taurus, I instantly became the Financial Review’s WorkChoices payroll expert and commentator!What is so refreshing about Taurus compared with other agencies I’ve dealt with is nothing they do is ever less than professional.”
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Artis Group, CEO & Board Member, Mark Bennett

"Taurus engaged on day one as a partner who was vested in our business success, and consistently maintained that relationship throughout. From the executive oversight provided by Sharon Williams (CEO) to the daily communication and attention to detail on our marketing and communications activity from Jacqueline Cridland (Snr Acct Mng), I felt like Taurus was an extension of my leadership team and business not just a supplier. Taurus brought depth of experience in the technology sector to the table which proved invaluable as we tackled items from Brand to Social Media. Over six months we refreshed our company’s messaging, brand, portfolio, and focus within the market resulting in pipeline growth, increased win rates, and the ability to attract some new top talent into the business.”
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Fraame Solutions, CEO, Gavin Wright

“The results Taurus helped us achieve have definitely increased Fraame’s profile. We are a still a reasonably small company but we have a solid profile, with good awareness.”
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Maxon Australia, Director, Dana Baggetto

“We’re getting results, sales are increasing and I’d say the exposure and marketing push Taurus gives us is undoubtedly a factor in this.”
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Windsurfing Champion, Allison Shreeve

“I just really love everyone here at Taurus, so whenever I hear the name Taurus or if I hear the name Sharon, or if we’re talking about her I always think of my wonderful friends here.”
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TeleWare Australia & New Zealand, Managing Director, Mike Blanchard

"Absolutely outstanding! Taurus have got the market completely wired. In our first month we got a page in The Australian and that has culminated in the front cover of Voice & Data. We couldn't have picked a better agency for PR. Taurus and the woman behind the organisation - I trust implicitly with my business!"
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