Corporate Branding

As we face a new wave of reinvention and the business world continues to evolve, so does the way companies need to market themselves to be most effective in today’s competitive landscape. Branding is critical to stay current on how to advance your company’s brand image to reflect the present needs and changing expectations of customers.

At Taurus we work with you to determine the best ‘look and feel’ for your business. A logo creates the first impression of your organisation and says a lot about your brand. We start by identifying your business’ key messages and core values. We then develop a logo, brand image and style guide for your company to express its corporate culture and reinforce its identity with maximum impact.

Advertising can be powerful – if it cuts through all the clutter.

Corporate Identity

Great design builds brands. The Taurus style is clean, corporate, and slick, reflecting modern cutting–edge flair as well as your business objectives. We are passionate about design that cuts through to serve, promote and build your business.

From logos, to websites, online and interactive, newsletters, webinars, brochures, adverts, case studies, sales promotion, style guides, packaging, and virtual collateral we have in-house designers to help you optimise customer experience and get the best results.

Great design builds brands.

The benefits of great branding

Strong branding helps you:

Cement your credibility and position in the market
Connect with customers and prospects on a personal level
Motivate prospects to do business with you
Create a loyal customer base
Gain or retain a competitive advantage in a fast-paced market
Increase the impact and relevancy of your brand
Reinforces your own sense of culture and corporate identity
Attract new talent

Great Design cuts through

The Taurus style from our award-winning design team is clean, smart, corporate and slick reflecting modern cutting edge style as well as meeting business growth objectives. We work with you to determine the best ‘look’ for your business and start by identifying your key messages and values. We then develop a logo, brand, digital image and style guide. We are passionate about design that ‘’cuts through’’ to serve, promote and build your business in the most memorable way possible.

Corporate Identity

Advertising

Taurus are experts at producing engaging and impactful advertising that cuts through to ensure your brand becomes top of mind in your potential customer’s eyes.

Whether it’s brand advertising you’re after or a more direct response style of advertisement to activate incoming enquiries, Taurus is experienced in creating tailored ads for print and online publications.

We can also assist you with the copywriting of your advertisement to ensure maximum cut through.

Websites

Websites that meet business goals excite us. Working closely with you, we start by auditing your existing online presence and identifying your key online audiences. Employing our in-house expertise and tools such as design, content strategies, marketing expertise, and SEO advice, we assure an increased awareness of your business.

Taurus offers

The latest technologies
World class interface design
Interactive elements for optimal UX
Traffic reporting and analytics on how people find your site and where they’re coming from
Advanced search engine optimisation methods
Easy self-managed website content
Online marketing strategy consultation

Digital Marketing

To ensure the greatest success in the online sphere, Taurus offers integrated campaigns to make sure your business is effectively communicating with its online audiences.

We can help you with

Online content creation
Search Engine Marketing (SEM)
Online newsletter/database sign up
Online advertising
Promotions, integrated campaigns, and competitions
Sticky content (forums, blogs, polls)
Viral content (Games ‘challenge a friend’), fun stuff (humorous content)

Feedback from our Clients

Fraame Solutions, CEO, Gavin Wright

“The results Taurus helped us achieve have definitely increased Fraame’s profile. We are a still a reasonably small company but we have a solid profile, with good awareness.”

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TeleWare Australia and New Zealand, General Manager, Richard Adams

“Absolutely outstanding! Taurus has got the market completely wired. We’re getting a lot of press – we couldn’t have picked a better agency for PR.Taurus knows our industry, knows the media, and their long-term success with client relationships in the US proved distance was no barrier to them.Our aim was to educate our market in the most cost-effective way and Taurus has achieved this. Before, it was a matter of ‘Teleware – who?’, now it’s ‘Teleware – I’ve heard of them’.Taurus and the people behind the organisation – I trust implicitly with my business!”

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Datacom, Former CEO RIP, Michael Browne

"To measure results we set specific KPIs around PR, signing stories and case studies. Taurus is performing exceptionally well against every benchmark."

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Maxon Australia, Director, Dana Baggetto

“We’re getting results, sales are increasing and I’d say the exposure and marketing push Taurus gives us is undoubtedly a factor in this.”

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Avocent, Marketing Director, Brendan Walsh

"I was particularly keen to find an agency that didn’t treat us like a filler account, or which swallowed our budget on administration."

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Napoleon Perdis, Emanuel Perdis

"The Taurus Team are a pleasure to deal with. They are fast, effective and single-mindedly focused on deliverables. One of the most respectable Publicists I have ever met. It is a pleasure to do business with her & Taurus.”

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Objective Assessment, Managing Director, Beverley Jones

“The responsibility to sell is still yours – Taurus gives you the tools to do it!Without professional marketing you risk looking like an amateur and in today’s business world no one wants to deal with an amateur.”

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Zone Labs, a Check Point Company, International Public Relations Manager, Ally Zwahlen

"Taurus looks at the whole spectrum of marketing across the business and comes up with ideas outside the usual PR boundaries. You don’t get this from a pure PR agency, and it’s certainly not common in the US."

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Growth Director, Attention Experts, George Hawwa

"I feel the Taurus Profile really was like therapy for me as a business owner. It helped focus on the outcomes and profile as me as a business owner, as opposed to always focusing on the business brand with me as owner not considered. It aligned well. Sam and Sharon's delivery of my profile to me was extremely valuable and opened an insight on my profile I had not considered before. It has allowed me to focus and align on my next steps with a correct PR campaign"

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Osteoporosis Australia, CEO, Judy Stenmark

"We initially retained Taurus to manage press relations and secure Joan Collins as guest of honour for our annual fundraiser the ‘Bone Ball’. As a Not For Profit (NFP) organisation, value for money and results are of utmost importance to us as we have to justify every cent we spend, so we really appreciated the extra effort Taurus delivered.We find Taurus Marketing innovative, efficient and they possess an appropriate sense of urgency to progress projects.The team are always on hand and respond immediately and effectively to our requests. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done.Above all Taurus is friendly and approachable which makes working with them an easy, productive and enjoyable experience."

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