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Taurus clears the road ahead for App developers heading to market

In the hyperactive App world, Apps are constantly being rolled out by entrepreneur developers. The latest statistics indicated that the Apple App store boasts more than 2.2 million Apps while Android versions are fast Approaching 3 million.

In this environment, competition is fierce. You have an idea but you want it to stand out from the crowd. The challenge is to differentiate and build a sustainable business model.

Taurus AppLauncher advises you on every aspect of launching your App – what you should be doing, how to do it, the shortcuts, what works and what to avoid.

Taurus AppLauncher

We have used our TaurusAppLauncher™ precision to create successful campaigns for a range of App entrepreneurs including Appster, Six8, 2Hats, LASHDband MyMobile.

Faced with escalating demands including technical development, launch deadlines and limited resources to generate the downloads necessary to achieve key performance indicators (KPIs), creating a truly commercial offering can get pushed down the agenda.

At the same time, the ability to create a sustainable financed business model, memorable brand and to reach customers, supporters, influencers and ambassadors has never been more vital for App developers to prioritise.

 

 

 

From market research to trademarks and financial models, App developers want to know where to begin. Our solution is to work directly with you to answer the question ‘Where do we start?’. For some, this means putting a plan in place, or planning a launch. For others, it’s defining the brand identity or financed modelling.

It may be to create influencer and direct marketing programs, or run a messaging and positioning session to get your team to ensure your processes and goals are aligned.

Our senior consultants work with you from scratch, guiding you through the most cost effective and time effective process, to ensure your App is positioned for launch.

We start by helping you prioritise and identify the best options to meet projected results because we understand App development and its challenges.

 

 

 

1. Audit

Audit of where your App stands today. We undertake a comprehensive audit of your App and your market internally and externally.

2. Strategy

We provide you with strategic recommendations to maximise your business success.

3. Branding and positioning

We help you every step of the way to ensure your App is positioned for download.

4. Active Engagement

We ensure your App is ready.

CEO Magazine – Awards

Client Services Outcome

In comparison to previous years, the Taurus team were able to boost the coverage reached by a whopping 40 pieces, which was 60% more than the previous year.

Taurus was able to effectively diversify the reach of the media to hit 20 unique verticals, with most covering the awards for the first time. Ultimately, close to 9 million people were exposed to the Executive of the Year Awards. A significant achievement.

Feedback from our Clients

Head of Marketing, Sentral Education, Yusuf Pingar

“Taurus is a great PR partner; led by Sharon and her dedicated team, Taurus excels at understanding client’s needs and delivers great results. Our business and product category can be tricky for people to understand. Its a complex product within the technology sector but our account manager Shazana has done a great job in understanding our business, customers and then converting our marketing strategy into an effective PR solution. I was impressed by the quality of writing, ability to craft compelling angles, efficient media relations and a pro-active approach towards handling media enquiries.
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Playoust Churcher, Managing Director, Brett Churcher

“The Taurus messaging and positioning workshop captured our thoughts and ideas into a formal document that could be drawn upon when developing our marketing strategies in both the short-term and long-term – it hit the nail on the head perfectly.”
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MPower, Managing Director, Paul Sharp

“The work we did with Taurus in strengthening our brand, was a key reason to MPower being awarded a major project in a new market in engineering excellence.”
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PACT Global, Director, Colin Morris

“The Taurus team are very impressive. They presented in a positive and encouraging manner with a great deal of confidence. Importantly, Taurus are extremely well connected with the media in our business sector.”
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Blackmores Ltd, Company Secretary, Cecile Cooper

“Sharon and her team demonstrated an ability to come up to speed quickly with our individual requirements providing tangible results in a very short time frame.”
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Playoust Churcher, Managing Director, Brett Churcher

“The amount of new business we have gained through the website has been well beyond our expectations – to say we are thrilled with the results would be an understatement.”
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FHIT by Lauren Hannaford, CEO & Founder, Lauren Hannaford

“Taurus has helped grow not only my profile within the fitness and entertainment industry but has also expanded the profile of FHIT my online business into the corporate and entrepreneurial space. Working with the team at Taurus has been nothing short of amazing. Their communication, delivery and overall enthusiasm for my campaign has made working with them easy and enjoyable.”
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Former Stellar Group General Manager Sales, Scott Deane

“The Taurus plan was a practical document that still gets used today. It set the framework for our way forward and now our own marketing team are running with it.”
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Insentra, CEO, Ronnie Altit

"From start-to-finish we had open communication with Taurus, they understood us and the tech industry, and the Taurus team worked diligently from the get go. As a result, in a month, we got great press coverage where our brand was exposed to new audiences we otherwise wouldn't have reached."
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Insentra, CEO, Ronnie Altit

"I was skeptical that getting a PR firm on board would help Insentra's brand but Taurus completely turned that around for me."
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