Taurus creates a runway for App developers heading to market
In the hyperactive App world, Apps are constantly being rolled out by entrepreneur developers. The latest statistics indicated that the Apple App store boasts more than 2.2 million Apps while Android versions are fast approaching 3 million.
In this environment, competition is fierce. You have an idea but you want it to stand out from the crowd. The challenge is to differentiate, cut through the noise and build a sustainable business model.
Taurus AppLauncher advises you on every aspect of launching your App – what you should be doing, how to do it well, the fast track, what works and what to avoid.
TaurusAppLauncher© advises you on every aspect of launching your App – what you should be doing, how to do it, the shortcuts, what works and what to avoid
We have used our TaurusAppLauncher™ precision to create successful campaigns for a range of App entrepreneurs including Appster, Six8, 2Hats, LASHD, and MyMobile.
Faced with a changing landscape and escalating demands including technical development, launch deadlines and limited resources to generate the downloads necessary to achieve key performance indicators (KPIs), creating a truly commercial offering can get pushed down the agenda or lost completely.
At the same time, the ability to create a sustainable financed business model, memorable brand and to reach customers, supporters, influencers and ambassadors has never been more vital for App developers to prioritise.
Taking responsibility for your App from the outset and every aspect of it’s launch puts you in control in a market that is already difficult to navigate
Where do we start?
From market research to trademarks and financial models, App developers want to know where to begin. Our solution is to work directly with you to answer the question ‘Where do we start?’. For some, this means putting a plan in place or planning a launch. For others, it’s defining the brand identity or financed modeling.
It may be to create influencer and direct marketing programs or run a messaging and positioning session to get your team to ensure your processes and goals are aligned.
Our senior consultants work with you from scratch, guiding you through the most cost-effective and time-effective process, to ensure your App is positioned for launch.
We start by helping you prioritize and identify the best options to meet projected results because we understand App development and its challenges.
Click here to read our TaurusAppLauncher© brochure
Audit of where your App stands today. We undertake a comprehensive audit of your App and your market internally and externally.
We provide you with strategic recommendations to maximise your business success.
3. Branding and positioning
We help you every step of the way to ensure your App is positioned for download.
4. Active Engagement
We ensure your App is ready.
GiggedIn – Music
Client Services Outcome
The Taurus team was able to exceed Edwin’s expectations diversifying his media reach to include publications outside the music press.
By the end of the 6-month PR project, GiggedIn had been featured in major consumer publications such as The Huffington Post and The Collective, tech/media publications such as Download This Show, start-up publications including Dynamic Business and mainline business publications such as The Daily Telegraph.
Ultimately, Taurus exposed GiggedIn to over 22 million people through a strategic PR push. Edwin had no hesitation in continuing with Taurus as his preferred PR agency and renewing his contract with the knowledge that the Taurus team would strive to smash his expectations out of the park.
Feedback from our Clients
Bible Society CEO, Daniel Willis“Both Taurus team and our team here at Bible Society worked hand in glove, daily, to bring about the overall objectives. It’s been a very good relationship. We rolled out a daily program on Twitter to engage people and we picked up a Facebook fan following, and again we looked at feeding that daily with comments and information so that people could respond to the campaign. As a result of that, today we’ve got something like 25,000 regular users on that Facebook page and they constantly engage with the ongoing aspects of Jesus – All About Life.”
Datacom, Former CEO RIP, Michael Browne"To measure results we set specific KPIs around PR, signing stories and case studies. Taurus is performing exceptionally well against every benchmark."
Napoleon Perdis, Emanuel Perdis“Taurus is very well connected in terms of the necessary talent they need to complement their skills base and the people they bring in. Overall I’d rate the TaurusProfile and Taurus Engage services a nine out of ten."
Zone Labs, a Check Point Company, International Public Relations Manager, Ally Zwahlen"The outstanding coverage achieved by Taurus in Australia has been picked up in other regions so the impact was huge, and it has showed us all just what is possible."
Avocent, Marketing Director, Brendan Walsh“The team at Taurus really did a very good job for Avocent. I was very pleased with the way they handled the account. Sharon has fundamental ideals which are reflected by her staff. Taurus is a very professional operation.”
GM Small Business & Channel Partners, My Net Fone Group , Lee Atkinson"I couldn’t think of a more fitting person to open our first in a series of events. Sharon Williams is clearly an exceptional speaker who knows how to relate material directly and relevantly to the audience. My clients all remarked how much they took from the session and my marketing team were blown away by the quality of what was presented. I cannot recommend Sharon and Taurus Marketing enough and am looking forward to the next time we can work together."
RiTract, Former Managing Director, Rupert Northcott“We had some pretty unreasonable time requirements and Taurus was able to commit to meeting those deadlines.”
Esker Software, Managing Director, James Elkington"With Taurus we got all the marketing expertise we needed without the risk of bringing on-board extra staff.”
RiTract, Former Managing Director, Rupert Northcott“Taurus helped us come to terms with the fact that we needed effective PR and marketing to get our IPO away.”
PACT Global, Director, Colin Morris“The Taurus team are very impressive. They presented in a positive and encouraging manner with a great deal of confidence. Importantly, Taurus are extremely well connected with the media in our business sector.”