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Taurus clears the road ahead for App developers heading to market

In the hyperactive App world, Apps are constantly being rolled out by entrepreneur developers. The latest statistics indicated that the Apple App store boasts more than 2.2 million Apps while Android versions are fast Approaching 3 million.

In this environment, competition is fierce. You have an idea but you want it to stand out from the crowd. The challenge is to differentiate and build a sustainable business model.

Taurus AppLauncher advises you on every aspect of launching your App – what you should be doing, how to do it, the shortcuts, what works and what to avoid.

Taurus AppLauncher

We have used our TaurusAppLauncher™ precision to create successful campaigns for a range of App entrepreneurs including Appster, Six8, 2Hats, LASHDband MyMobile.

Faced with escalating demands including technical development, launch deadlines and limited resources to generate the downloads necessary to achieve key performance indicators (KPIs), creating a truly commercial offering can get pushed down the agenda.

At the same time, the ability to create a sustainable financed business model, memorable brand and to reach customers, supporters, influencers and ambassadors has never been more vital for App developers to prioritise.

 

 

 

From market research to trademarks and financial models, App developers want to know where to begin. Our solution is to work directly with you to answer the question ‘Where do we start?’. For some, this means putting a plan in place, or planning a launch. For others, it’s defining the brand identity or financed modelling.

It may be to create influencer and direct marketing programs, or run a messaging and positioning session to get your team to ensure your processes and goals are aligned.

Our senior consultants work with you from scratch, guiding you through the most cost effective and time effective process, to ensure your App is positioned for launch.

We start by helping you prioritise and identify the best options to meet projected results because we understand App development and its challenges.

 

 

 

1. Audit

Audit of where your App stands today. We undertake a comprehensive audit of your App and your market internally and externally.

2. Strategy

We provide you with strategic recommendations to maximise your business success.

3. Branding and positioning

We help you every step of the way to ensure your App is positioned for download.

4. Active Engagement

We ensure your App is ready.

CEO Magazine – Awards

Client Services Outcome

In comparison to previous years, the Taurus team were able to boost the coverage reached by a whopping 40 pieces, which was 60% more than the previous year.

Taurus was able to effectively diversify the reach of the media to hit 20 unique verticals, with most covering the awards for the first time. Ultimately, close to 9 million people were exposed to the Executive of the Year Awards. A significant achievement.

Feedback from our Clients

Trans-Tasman Business Circle, CEO, John Weiss

“Sharon in particular reaches out into new media, into new areas in which she integrates and links back to all of her clients, so I found it a very wide and embracing approach to the mission that we’re on, which is to make a name.”
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Bible Society CEO, Daniel Willis

"Taurus came into the campaign at the last minute, but created a huge impact with the press. The number of media hits was exceptional and more than we ever imagined. A highlight for us was the sheer scope of media we gained, prime time television, national radio, daily newspapers and online. The campaign is now being used by three University’s as a marketing case study due to its phenomenal success."
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Head of Marketing, Sentral Education, Yusuf Pingar

“Taurus is a great PR partner; led by Sharon and her dedicated team, Taurus excels at understanding client’s needs and delivers great results. Our business and product category can be tricky for people to understand. Its a complex product within the technology sector but our account manager Shazana has done a great job in understanding our business, customers and then converting our marketing strategy into an effective PR solution. I was impressed by the quality of writing, ability to craft compelling angles, efficient media relations and a pro-active approach towards handling media enquiries.
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Former Prosperity Advisers, Anne Adams

“Taurus has been a great asset for us to be able to secure media coverage and build connection with industry media in a meaningful way. I have always found the team to be responsive, strategic and to offer advice and ideas when needed. The Taurus team have always been there to assist when we needed it and are supportive during tight deadlines and equally understanding of our internal processes. When we needed encouragement, ideas or prodding to deliver, they were there for us. The relationship has evolved over time to be close and personalised which is rewarding both professionally and personally. Our practice has benefited from the volume and breadth of media exposure of the right sort by working the experienced team at Taurus for over 4 years.”
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Head of Marketing, Sentral Education, Yusuf Pingar

The four week long campaign was a great success. John and Shazana worked hard to engage with the audience, follow-up on our requests and generated 15 user generated comments which were either feedback on our product, or testimonials. The quality of these was also superb and we were able to use them in various assets in addition to rich content for our social pages.
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ATS Training Systems, Managing Director, Frank Woods

"We need a marketing department without investing in one, and that’s exactly what we get with Taurus.”
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Australian Businesswomen’s Network, National General Manager, Suzi Dafnis

“Sharon Williams presented at the 8th Annual Businesswomen’s Seminar & Expo Day in August 2005 inspiring delegates with her passion for practical Marketing and PR solutions for small to medium sized businesses. Delegates commented that Sharon’s presentation was one of the experiences from the day that they valued most, in particular her enthusiasm, professionalism and expertise. They wanted to hear more from her. IT has been an honour to have Sharon as part of our annual conference and I hope that we have the opportunity to work together again.”
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Connixon, Head of Strategy and Corporate Development , Catherine Reynolds

“Sharon is the absolute heart of Taurus and the things that Sharon holds dear, being relationships and the networks and the connections that she has, and is extremely successful at maintaining, that really forms the core of the Taurus organisation and anyone who is working at Taurus becomes part of that network.”
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PACT Global, Director, Colin Morris

“We were covered in The Australian, the Financial Review, the Rust Report and Computer Daily News. The exposure was excellent and generated a lot of feedback.”
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Artis Group, CEO & Board Member, Mark Bennett

“Our success at Artis in 2019 is deeply tied to our relationship with Taurus and their contribution to taking our big ideas and plans, and shaping them into a clear set of messages and activities that helped us deliver the results we’ve enjoyed.”
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