Taurus creates a runway for App developers heading to market
In the hyperactive App world, Apps are constantly being rolled out by entrepreneur developers. The latest statistics indicated that the Apple App store boasts more than 2.2 million Apps while Android versions are fast approaching 3 million.
In this environment, competition is fierce. You have an idea but you want it to stand out from the crowd. The challenge is to differentiate, cut through the noise and build a sustainable business model.
Taurus AppLauncher advises you on every aspect of launching your App – what you should be doing, how to do it well, the fast track, what works and what to avoid.
TaurusAppLauncher© advises you on every aspect of launching your App – what you should be doing, how to do it, the shortcuts, what works and what to avoid
We have used our TaurusAppLauncher™ precision to create successful campaigns for a range of App entrepreneurs including Appster, Six8, 2Hats, LASHD, and MyMobile.
Faced with a changing landscape and escalating demands including technical development, launch deadlines and limited resources to generate the downloads necessary to achieve key performance indicators (KPIs), creating a truly commercial offering can get pushed down the agenda or lost completely.
At the same time, the ability to create a sustainable financed business model, memorable brand and to reach customers, supporters, influencers and ambassadors has never been more vital for App developers to prioritise.
Taking responsibility for your App from the outset and every aspect of it’s launch puts you in control in a market that is already difficult to navigate
Where do we start?
From market research to trademarks and financial models, App developers want to know where to begin. Our solution is to work directly with you to answer the question ‘Where do we start?’. For some, this means putting a plan in place or planning a launch. For others, it’s defining the brand identity or financed modeling.
It may be to create influencer and direct marketing programs or run a messaging and positioning session to get your team to ensure your processes and goals are aligned.
Our senior consultants work with you from scratch, guiding you through the most cost-effective and time-effective process, to ensure your App is positioned for launch.
We start by helping you prioritize and identify the best options to meet projected results because we understand App development and its challenges.
Click here to read our TaurusAppLauncher© brochure
Audit of where your App stands today. We undertake a comprehensive audit of your App and your market internally and externally.
We provide you with strategic recommendations to maximise your business success.
3. Branding and positioning
We help you every step of the way to ensure your App is positioned for download.
4. Active Engagement
We ensure your App is ready.
GiggedIn – Music
Client Services Outcome
The Taurus team was able to exceed Edwin’s expectations diversifying his media reach to include publications outside the music press.
By the end of the 6-month PR project, GiggedIn had been featured in major consumer publications such as The Huffington Post and The Collective, tech/media publications such as Download This Show, start-up publications including Dynamic Business and mainline business publications such as The Daily Telegraph.
Ultimately, Taurus exposed GiggedIn to over 22 million people through a strategic PR push. Edwin had no hesitation in continuing with Taurus as his preferred PR agency and renewing his contract with the knowledge that the Taurus team would strive to smash his expectations out of the park.
Feedback from our Clients
Zone Labs, A Check Point Company, General Manager, Laura Yecies"We’ve seen a significant increase in media coverage and, business wise, this definitely puts us front of mind with consumers."
Doughlish“Yes 100% if I was in the same position I would do the exact same thing again. I’d definitely recommend it to others and if I was to do something else (create another business) I would go down the same or very similar path again for sure. We’re definitely really happy with how it all came out and what result it got us.”
Aussiepay, Managing Director, Dean Morelli“Taurus created the campaign – we got coverage in the Australian, The Australian Financial Review, The Sydney Morning Herald, The Age, Computerwood, Human Resources, CEO onlne and I’m Boss TV. Through Taurus, I instantly became the Financial Review’s WorkChoices payroll expert and commentator! What is so refreshing about Taurus compared with other agencies I’ve dealt with is nothing they do is ever less than professional.”
Australian Businesswomen’s Network, National General Manager, Suzi Dafnis“Sharon Williams presented at the 8th Annual Businesswomen’s Seminar & Expo Day in August 2005 inspiring delegates with her passion for practical Marketing and PR solutions for small to medium sized businesses. Delegates commented that Sharon’s presentation was one of the experiences from the day that they valued most, in particular her enthusiasm, professionalism and expertise. They wanted to hear more from her. IT has been an honour to have Sharon as part of our annual conference and I hope that we have the opportunity to work together again.”
Aussiepay, Managing Director, Dean Morelli“When Workchoices legislation was as its most topical, Aussiepay appeared in the media 23 times, including four interviews in The Australian Financial Review over the course of eight days.”
CEO, ABCC, David McCredie"The ABCC has benefited from a long and successful relationship with Taurus. As our business has grown and adapted to the change in political landscape, so too has the offering from Taurus. Thanks to their hard work, the Chamber has been presented with opportunities to share our insights into issues including Brexit, infrastructure and fintech, and speakers at our events recently garnered significant media attention through our platform. I look forward to continuing to work with Taurus in 2018."
Objective Assessment, Managing Director, Beverley Jones“The responsibility to sell is still yours – Taurus gives you the tools to do it! Without professional marketing you risk looking like an amateur and in today’s business world no one wants to deal with an amateur.”
CEO Magazine, Managing Director, Daniel Di Loreto“After considering numerous PR and Marketing agencies that excel in the business and executive space, one stood out from the crowd – Taurus Marketing. After talking to Sharon, Valerie and the team, it was evident that we had made the right decision by commissioning Taurus Marketing to undertake the scope of work. The team provided a strategic vision and direction followed by a sharp execution, which delivered results that exceeded our expectations.”
Exhibition Supplier, Ben Russell“I have worked with Taurus on numerous display and exhibition jobs over the last five years. All with great results for our customers! In the display industry deadlines are always crucial (the show will not wait!). Despite the pressures that these deadlines add to the task at hand, I have not once seen Taurus let their customer down, but rather always willing and able to take control of the situation. They are always cheerful and a pleasure to deal with.”
TeleWare Australia and New Zealand, General Manager, Mike Blanchard"We don't sell direct so we were an unknown brand in the market. We had spent a lot of money supporting our channel's branding to the point where one of the channel was bought by Telstra. We decided to position Teleware independently from the channel, but it was no good relying on advertising to achieve this. We needed a PR agency that was local and we chose Taurus to educate the market in a cost-effective way."