Taurus clears the road ahead for App developers heading to market
In the hyperactive App world, Apps are constantly being rolled out by entrepreneur developers. The latest statistics indicated that the Apple App store boasts more than 2.2 million Apps while Android versions are fast Approaching 3 million.
In this environment, competition is fierce. You have an idea but you want it to stand out from the crowd. The challenge is to differentiate and build a sustainable business model.
Taurus AppLauncher advises you on every aspect of launching your App – what you should be doing, how to do it, the shortcuts, what works and what to avoid
Taurus App Launcher
We have used our TaurusAppLauncher™ precision to create successful campaigns for a range of App entrepreneurs including Appster, Six8, 2Hats, LASHDband MyMobile.
Faced with escalating demands including technical development, launch deadlines and limited resources to generate the downloads necessary to achieve key performance indicators (KPIs), creating a truly commercial offering can get pushed down the agenda.
At the same time, the ability to create a sustainable financed business model, memorable brand and to reach customers, supporters, influencers and ambassadors has never been more vital for App developers to prioritise.
From market research to trademarks and financial models, App developers want to know where to begin. Our solution is to work directly with you to answer the question ‘Where do we start?’. For some, this means putting a plan in place, or planning a launch. For others, it’s defining the brand identity or financed modelling.
It may be to create influencer and direct marketing programs, or run a messaging and positioning session to get your team to ensure your processes and goals are aligned.
Our senior consultants work with you from scratch, guiding you through the most cost effective and time effective process, to ensure your App is positioned for launch.
We start by helping you prioritise and identify the best options to meet projected results because we understand App development and its challenges.
Audit of where your App stands today. We undertake a comprehensive audit of your App and your market internally and externally.
We provide you with strategic recommendations to maximise your business success.
3. Branding and positioning
We help you every step of the way to ensure your App is positioned for download.
4. Active Engagement
We ensure your App is ready.
Client Services Outcome
In comparison to previous years, the Taurus team were able to boost the coverage reached by a whopping 40 pieces, which was 60% more than the previous year.
Taurus was able to effectively diversify the reach of the media to hit 20 unique verticals, with most covering the awards for the first time. Ultimately, close to 9 million people were exposed to the Executive of the Year Awards. A significant achievement.
Feedback from our Clients
Napoleon Perdis, Emanuel Perdis“Through the TaurusEngage process, we gained perspective and clarity on our social media presence. It also revealed the need for integration with and across all my activities to create a stronger, more united presence for the Napoleon Perdis brand.”
Avocent, Marketing Director, Brendan Walsh“The team at Taurus really did a very good job for Avocent. I was very pleased with the way they handled the account. Sharon has fundamental ideals which are reflected by her staff. Taurus is a very professional operation.”
TeleWare Australia and New Zealand, General Manager, Mike Blanchard"We don't sell direct so we were an unknown brand in the market. We had spent a lot of money supporting our channel's branding to the point where one of the channel was bought by Telstra. We decided to position Teleware independently from the channel, but it was no good relying on advertising to achieve this. We needed a PR agency that was local and we chose Taurus to educate the market in a cost-effective way."
Bible Society CEO, Daniel Willis"Taurus came into the campaign at the last minute, but created a huge impact with the press. The number of media hits was exceptional and more than we ever imagined. A highlight for us was the sheer scope of media we gained, prime time television, national radio, daily newspapers and online. The campaign is now being used by three University’s as a marketing case study due to its phenomenal success."
Insentra, CEO, Ronnie Altit"I was skeptical that getting a PR firm on board would help Insentra's brand but Taurus completely turned that around for me."
Osteoporosis Australia, CEO, Judy Stenmark“For our 2003 Bone Ball, we found Taurus innovative and efficient. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done. Above all Taurus is friendly and approachable which makes working with them an easy, productive and enjoyable experience.”
Aussiepay, Managing Director, Dean Morelli“Taurus created the campaign – we got coverage in the Australian, The Australian Financial Review, The Sydney Morning Herald, The Age, Computerwood, Human Resources, CEO onlne and I’m Boss TV. Through Taurus, I instantly became the Financial Review’s WorkChoices payroll expert and commentator! What is so refreshing about Taurus compared with other agencies I’ve dealt with is nothing they do is ever less than professional.”
Former Stellar Group General Manager Sales, Scott Deane“The Taurus plan was a practical document that still gets used today. It set the framework for our way forward and now our own marketing team are running with it.”
Former KAZ Group, General Manager, Marketing & Communications, Kevin Ryder"Taurus are our right hand when it comes to PR and Marketing Services. With Taurus we have the dedicated services of senior PR professionals with close media relationships. I know that at any time I can call Taurus and get high level strategic PR advice from experts. The team are highly responsive and totally dependable. Working with Taurus has helped us mature our entire PR approach."
Multiactive Software Pty Ltd, , Marketing Manager, James Granter"What really impresses me about Taurus Marketing and PR Services is their experience and total professionalism. They know how to get results in a very short period of time. Taurus’ flexibility means we can outsource to them those services we cannot handle in-house. The team is an excellent support to me, guiding me through tasks to ensure we get results."