Taurus creates a runway for App developers heading to market
In the hyperactive App world, Apps are constantly being rolled out by entrepreneur developers. The latest statistics indicated that the Apple App store boasts more than 2.2 million Apps while Android versions are fast approaching 3 million.
In this environment, competition is fierce. You have an idea but you want it to stand out from the crowd. The challenge is to differentiate, cut through the noise and build a sustainable business model.
Taurus AppLauncher advises you on every aspect of launching your App – what you should be doing, how to do it well, the fast track, what works and what to avoid.
TaurusAppLauncher© advises you on every aspect of launching your App – what you should be doing, how to do it, the shortcuts, what works and what to avoid
We have used our TaurusAppLauncher™ precision to create successful campaigns for a range of App entrepreneurs including Appster, Six8, 2Hats, LASHD, and MyMobile.
Faced with a changing landscape and escalating demands including technical development, launch deadlines and limited resources to generate the downloads necessary to achieve key performance indicators (KPIs), creating a truly commercial offering can get pushed down the agenda or lost completely.
At the same time, the ability to create a sustainable financed business model, memorable brand and to reach customers, supporters, influencers and ambassadors has never been more vital for App developers to prioritise.
Taking responsibility for your App from the outset and every aspect of it’s launch puts you in control in a market that is already difficult to navigate
Where do we start?
From market research to trademarks and financial models, App developers want to know where to begin. Our solution is to work directly with you to answer the question ‘Where do we start?’. For some, this means putting a plan in place or planning a launch. For others, it’s defining the brand identity or financed modeling.
It may be to create influencer and direct marketing programs or run a messaging and positioning session to get your team to ensure your processes and goals are aligned.
Our senior consultants work with you from scratch, guiding you through the most cost-effective and time-effective process, to ensure your App is positioned for launch.
We start by helping you prioritize and identify the best options to meet projected results because we understand App development and its challenges.
Click here to read our TaurusAppLauncher© brochure
Audit of where your App stands today. We undertake a comprehensive audit of your App and your market internally and externally.
We provide you with strategic recommendations to maximise your business success.
3. Branding and positioning
We help you every step of the way to ensure your App is positioned for download.
4. Active Engagement
We ensure your App is ready.
GiggedIn – Music
Client Services Outcome
The Taurus team was able to exceed Edwin’s expectations diversifying his media reach to include publications outside the music press.
By the end of the 6-month PR project, GiggedIn had been featured in major consumer publications such as The Huffington Post and The Collective, tech/media publications such as Download This Show, start-up publications including Dynamic Business and mainline business publications such as The Daily Telegraph.
Ultimately, Taurus exposed GiggedIn to over 22 million people through a strategic PR push. Edwin had no hesitation in continuing with Taurus as his preferred PR agency and renewing his contract with the knowledge that the Taurus team would strive to smash his expectations out of the park.
Feedback from our Clients
University of Sydney Student, Fei“I had the opportunity to see Sharon Williams speak as a guest lecturer at Sydney university. Immediately, I was impressed by her engaging speaking style which drew everyone’s attention.Her talk mainly focused on marketing and brand reputation, both topics that are very relevant to me. After hearing Sharon’s advice on how to maximise our brand image, I’ve made some adjustments to my own approach and I’ve only received positive results. Thank you Sharon!”
Datacom, Business Development Manager, Frank Mastronardo"Before Taurus, we weren’t even on the media’s radar; now we have a steady stream of coverage."
Head of Marketing, Sentral Education, Yusuf PingarThe four week long campaign was a great success. John and Shazana worked hard to engage with the audience, follow-up on our requests and generated 15 user generated comments which were either feedback on our product, or testimonials. The quality of these was also superb and we were able to use them in various assets in addition to rich content for our social pages.
Avocent, Marketing Director, Brendan Walsh“The team at Taurus really did a very good job for Avocent. I was very pleased with the way they handled the account. Sharon has fundamental ideals which are reflected by her staff. Taurus is a very professional operation.”
Former KAZ Computer Services Ltd, Marketing Executive, Marnie Withers"Taurus work with us on a broad range of projects including brochures and collateral, research and development of corporate case studies, copywriting and PR. Their PR expertise keeps the KAZ name at the forefront of business news. The tailored approach they use to put out a press release means we get excellent coverage time after time.The Taurus team are highly experienced with extensive industry knowledge and are a delight to work with."
Charmaine Terry“Having worked with Sharon on the AmCham Women in Management Committee I respect and admire her ability to "think outside the box" to produce creative solutions. Sharon is an ideal team member, exhibiting intelligence and efficiency to identify new opportunities from emerging market trends and work effectively with peers to resolve business issues promptly. Her client commitment and focus means she successfully produces results that are aligned to their business strategies. As a working mother she is empathetic to women's needs. Sharon is a delight to work with and has my highest recommendation, respect and regard.”
AO Chairman and Founder of Clean Up Australia Day, Ian Kiernan"The support of Taurus throughout the 2011 campaign was great. The vast media coverage they helped us achieve spread our message far and wide, encouraging all Australians to get involved. The dedicated Taurus team was completely committed to getting us the greatest exposure possible; it was a huge achievement."
Exhibition Supplier, Ben Russell“I have worked with Taurus on numerous display and exhibition jobs over the last five years. All with great results for our customers! In the display industry deadlines are always crucial (the show will not wait!). Despite the pressures that these deadlines add to the task at hand, I have not once seen Taurus let their customer down, but rather always willing and able to take control of the situation. They are always cheerful and a pleasure to deal with.”
Insentra, CEO, Ronnie Altit"I was skeptical that getting a PR firm on board would help Insentra's brand but Taurus completely turned that around for me."
Bible Society CEO, Daniel Willis"Taurus came into the campaign at the last minute, but created a huge impact with the press. The number of media hits was exceptional and more than we ever imagined. A highlight for us was the sheer scope of media we gained, prime time television, national radio, daily newspapers and online. The campaign is now being used by three University’s as a marketing case study due to its phenomenal success."