Taurus creates a runway for App developers heading to market
In the hyperactive App world, Apps are constantly being rolled out by entrepreneur developers. The latest statistics indicated that the Apple App store boasts more than 2.2 million Apps while Android versions are fast approaching 3 million.
In this environment, competition is fierce. You have an idea but you want it to stand out from the crowd. The challenge is to differentiate, cut through the noise and build a sustainable business model.
Taurus AppLauncher advises you on every aspect of launching your App – what you should be doing, how to do it well, the fast track, what works and what to avoid.
TaurusAppLauncher© advises you on every aspect of launching your App – what you should be doing, how to do it, the shortcuts, what works and what to avoid
We have used our TaurusAppLauncher™ precision to create successful campaigns for a range of App entrepreneurs including Appster, Six8, 2Hats, LASHD, and MyMobile.
Faced with a changing landscape and escalating demands including technical development, launch deadlines and limited resources to generate the downloads necessary to achieve key performance indicators (KPIs), creating a truly commercial offering can get pushed down the agenda or lost completely.
At the same time, the ability to create a sustainable financed business model, memorable brand and to reach customers, supporters, influencers and ambassadors has never been more vital for App developers to prioritise.
Taking responsibility for your App from the outset and every aspect of it’s launch puts you in control in a market that is already difficult to navigate
Where do we start?
From market research to trademarks and financial models, App developers want to know where to begin. Our solution is to work directly with you to answer the question ‘Where do we start?’. For some, this means putting a plan in place or planning a launch. For others, it’s defining the brand identity or financed modeling.
It may be to create influencer and direct marketing programs or run a messaging and positioning session to get your team to ensure your processes and goals are aligned.
Our senior consultants work with you from scratch, guiding you through the most cost-effective and time-effective process, to ensure your App is positioned for launch.
We start by helping you prioritize and identify the best options to meet projected results because we understand App development and its challenges.
Click here to read our TaurusAppLauncher© brochure
Audit of where your App stands today. We undertake a comprehensive audit of your App and your market internally and externally.
We provide you with strategic recommendations to maximise your business success.
3. Branding and positioning
We help you every step of the way to ensure your App is positioned for download.
4. Active Engagement
We ensure your App is ready.
GiggedIn – Music
Client Services Outcome
The Taurus team was able to exceed Edwin’s expectations diversifying his media reach to include publications outside the music press.
By the end of the 6-month PR project, GiggedIn had been featured in major consumer publications such as The Huffington Post and The Collective, tech/media publications such as Download This Show, start-up publications including Dynamic Business and mainline business publications such as The Daily Telegraph.
Ultimately, Taurus exposed GiggedIn to over 22 million people through a strategic PR push. Edwin had no hesitation in continuing with Taurus as his preferred PR agency and renewing his contract with the knowledge that the Taurus team would strive to smash his expectations out of the park.
Feedback from our Clients
Kyocera, Managing Director, David Finn“Taurus has achieved strong coverage for Kyocera in the media and developed relationships with key media contacts and analysts so that we are now sought for our opinion on a wide range of subjects. Taurus has been a strong business partner working with us to build our profile in both main stream and trade media. Our account team is proactive and organised, always striving to provide measurable value to Kyocera. The Taurus team have worked to understand our business well and know how to position us effectively with the media and seek out and secure the right opportunities for us.”
Navigator, Managing Director, Nick Crawley“We utilize the collateral in the reception area of our office to demonstrate our philosophy of professionalism. The suite shows out expertise in a snapshot. Taurus was able to deliver a highly professional, cost effective and efficient sales collateral suite. We have had nothing but positive feedback from clients and prospects that have utilized the sales pack.”
Trans-Tasman Business Circle, CEO, John Weiss“Sharon in particular reaches out into new media, into new areas in which she integrates and links back to all of her clients, so I found it a very wide and embracing approach to the mission that we’re on, which is to make a name.”
Multiactive Software Pty Ltd, , Marketing Manager, James Granter"What really impresses me about Taurus Marketing and PR Services is their experience and total professionalism. They know how to get results in a very short period of time. Taurus’ flexibility means we can outsource to them those services we cannot handle in-house. The team is an excellent support to me, guiding me through tasks to ensure we get results."
Head of Marketing, Sentral Education, Yusuf Pingar“Taurus is a great PR partner; led by Sharon and her dedicated team, Taurus excels at understanding client’s needs and delivers great results. Our business and product category can be tricky for people to understand. Its a complex product within the technology sector but our account manager Shazana has done a great job in understanding our business, customers and then converting our marketing strategy into an effective PR solution. I was impressed by the quality of writing, ability to craft compelling angles, efficient media relations and a pro-active approach towards handling media enquiries.
Doughlish“I didn’t have any reference point in what to expect – hesitant to go ahead because we felt we could it ourselves or at least try and reach out different media outlet and try and get info and product across. But Having said that we’re really happy we went with Taurus, because of what’s come out of it such high-quality articles, very well written and big media publications we are super happy with it is super aligned with our target market. And we definitely wouldn’t have been able to get that kind of quality ourselves.”
Napoleon Perdis, Emanuel Perdis“My persona in the media has been raised significantly. There is recognition and recall with regards to the coverage obtained and the things I feel important."
Insentra, CEO, Ronnie Altit"I was skeptical that getting a PR firm on board would help Insentra's brand but Taurus completely turned that around for me."
Zone Labs, a Check Point Company, International Public Relations Manager, Ally Zwahlen"The outstanding coverage achieved by Taurus in Australia has been picked up in other regions so the impact was huge, and it has showed us all just what is possible."
Charmaine Terry“Having worked with Sharon on the AmCham Women in Management Committee I respect and admire her ability to "think outside the box" to produce creative solutions. Sharon is an ideal team member, exhibiting intelligence and efficiency to identify new opportunities from emerging market trends and work effectively with peers to resolve business issues promptly. Her client commitment and focus means she successfully produces results that are aligned to their business strategies. As a working mother she is empathetic to women's needs. Sharon is a delight to work with and has my highest recommendation, respect and regard.”