Taurus clears the road ahead for App developers heading to market
In the hyperactive App world, Apps are constantly being rolled out by entrepreneur developers. The latest statistics indicated that the Apple App store boasts more than 2.2 million Apps while Android versions are fast Approaching 3 million.
In this environment, competition is fierce. You have an idea but you want it to stand out from the crowd. The challenge is to differentiate and build a sustainable business model.
Taurus AppLauncher advises you on every aspect of launching your App – what you should be doing, how to do it, the shortcuts, what works and what to avoid.
We have used our TaurusAppLauncher™ precision to create successful campaigns for a range of App entrepreneurs including Appster, Six8, 2Hats, LASHDband MyMobile.
Faced with escalating demands including technical development, launch deadlines and limited resources to generate the downloads necessary to achieve key performance indicators (KPIs), creating a truly commercial offering can get pushed down the agenda.
At the same time, the ability to create a sustainable financed business model, memorable brand and to reach customers, supporters, influencers and ambassadors has never been more vital for App developers to prioritise.
From market research to trademarks and financial models, App developers want to know where to begin. Our solution is to work directly with you to answer the question ‘Where do we start?’. For some, this means putting a plan in place, or planning a launch. For others, it’s defining the brand identity or financed modelling.
It may be to create influencer and direct marketing programs, or run a messaging and positioning session to get your team to ensure your processes and goals are aligned.
Our senior consultants work with you from scratch, guiding you through the most cost effective and time effective process, to ensure your App is positioned for launch.
We start by helping you prioritise and identify the best options to meet projected results because we understand App development and its challenges.
Audit of where your App stands today. We undertake a comprehensive audit of your App and your market internally and externally.
We provide you with strategic recommendations to maximise your business success.
3. Branding and positioning
We help you every step of the way to ensure your App is positioned for download.
4. Active Engagement
We ensure your App is ready.
CEO Magazine – Awards
Client Services Outcome
In comparison to previous years, the Taurus team were able to boost the coverage reached by a whopping 40 pieces, which was 60% more than the previous year.
Taurus was able to effectively diversify the reach of the media to hit 20 unique verticals, with most covering the awards for the first time. Ultimately, close to 9 million people were exposed to the Executive of the Year Awards. A significant achievement.
Feedback from our Clients
Datacom, Former CEO RIP, Michael Browne"To measure results we set specific KPIs around PR, signing stories and case studies. Taurus is performing exceptionally well against every benchmark."
ConnXion, CEO, David Colvin“Taurus has taken our coverage to the consistently high level we needed to reach decision-makers. We’re now in the top business media, including The Financial Review and The Australian.”
Datacom, Business Development Manager, Frank Mastronardo"Before Taurus, we weren’t even on the media’s radar; now we have a steady stream of coverage."
MYOB, Chief Strategy Officer , Dominic O’Hanlon“Sharon in particular, but a number of her staff as well, have helped me in the way I think about the business and the way that I build the brand, not in the way I build the brand for myself personally, but how I build the brand for the company. I think I’ve gained more from Taurus, not by using them to do what I wanted to do, but by listening to what they advice me to do. It’s like if you sit in a room with a business mentor, or a coach or somebody that really has a depth of knowledge in their chosen field, that’s certainly something that Taurus brings to the table and has brought to the table for me throughout the last fifteen years of my career.”
Bible Society CEO, Daniel Willis“Both Taurus’ team and our team here at Bible Society worked hand in glove, daily, to bring about the overall objectives. It’s been a very good relationship. We rolled out a daily program on Twitter to engage people and we picked up a Facebook fan following, and again we looked at feeding that daily with comments and information so that people could respond to the campaign. As a result of that, today we’ve got something like 25,000 regular users on that Facebook page and they constantly engage with the ongoing aspects of Jesus – All About Life.”
PACT Global, Director, Colin Morris“The Taurus team are very impressive. They presented in a positive and encouraging manner with a great deal of confidence. Importantly, Taurus are extremely well connected with the media in our business sector.”
Former Stellar Group General Manager Sales, Scott Deane“The Taurus plan was a practical document that still gets used today. It set the framework for our way forward and now our own marketing team are running with it.”
Head of Marketing, Sentral Education, Yusuf Pingar"I am always pushing my teams for new ideas, improvement and innovation in marketing. That also applies to all agencies that work with us at Sentral. At the beginning of this year, while brainstorming for ideas to try new ways of engaging with our Facebook audience and generate new content, Taurus proposed a testimonial and product feedback focussed campaign that would build engagement with our Facebook audience and generate testimonials we could leverage across our assets. This was in line with our overall goal of producing user generated content as it holds tremendous value amongst our TA. We loved the idea and immediately approved it after figuring out the mechanics of the project."
Bible Society CEO, Daniel Willis“We saw Taurus as an extension of our own team. The constant communication was superb and out working relationship was a pleasure. The overall return on investment was fantastic.”
Zone Labs, A Check Point Company, General Manager, Laura Yecies"We’ve seen a significant increase in media coverage and, business wise, this definitely puts us front of mind with consumers."