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Taurus clears the road ahead for App developers heading to market

In the hyperactive App world, Apps are constantly being rolled out by entrepreneur developers. The latest statistics indicated that the Apple App store boasts more than 2.2 million Apps while Android versions are fast Approaching 3 million.

In this environment, competition is fierce. You have an idea but you want it to stand out from the crowd. The challenge is to differentiate and build a sustainable business model.

Taurus AppLauncher advises you on every aspect of launching your App – what you should be doing, how to do it, the shortcuts, what works and what to avoid.

Taurus AppLauncher

We have used our TaurusAppLauncher™ precision to create successful campaigns for a range of App entrepreneurs including Appster, Six8, 2Hats, LASHDband MyMobile.

Faced with escalating demands including technical development, launch deadlines and limited resources to generate the downloads necessary to achieve key performance indicators (KPIs), creating a truly commercial offering can get pushed down the agenda.

At the same time, the ability to create a sustainable financed business model, memorable brand and to reach customers, supporters, influencers and ambassadors has never been more vital for App developers to prioritise.

 

 

 

From market research to trademarks and financial models, App developers want to know where to begin. Our solution is to work directly with you to answer the question ‘Where do we start?’. For some, this means putting a plan in place, or planning a launch. For others, it’s defining the brand identity or financed modelling.

It may be to create influencer and direct marketing programs, or run a messaging and positioning session to get your team to ensure your processes and goals are aligned.

Our senior consultants work with you from scratch, guiding you through the most cost effective and time effective process, to ensure your App is positioned for launch.

We start by helping you prioritise and identify the best options to meet projected results because we understand App development and its challenges.

 

 

 

1. Audit

Audit of where your App stands today. We undertake a comprehensive audit of your App and your market internally and externally.

2. Strategy

We provide you with strategic recommendations to maximise your business success.

3. Branding and positioning

We help you every step of the way to ensure your App is positioned for download.

4. Active Engagement

We ensure your App is ready.

CEO Magazine – Awards

Client Services Outcome

In comparison to previous years, the Taurus team were able to boost the coverage reached by a whopping 40 pieces, which was 60% more than the previous year.

Taurus was able to effectively diversify the reach of the media to hit 20 unique verticals, with most covering the awards for the first time. Ultimately, close to 9 million people were exposed to the Executive of the Year Awards. A significant achievement.

Feedback from our Clients

Bible Society CEO, Daniel Willis

“We saw Taurus as an extension of our own team. The constant communication was superb and out working relationship was a pleasure. The overall return on investment was fantastic.”
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GM Small Business & Channel Partners, My Net Fone Group , Lee Atkinson

"I couldn’t think of a more fitting person to open our first in a series of events. Sharon Williams is clearly an exceptional speaker who knows how to relate material directly and relevantly to the audience. My clients all remarked how much they took from the session and my marketing team were blown away by the quality of what was presented. I cannot recommend Sharon and Taurus Marketing enough and am looking forward to the next time we can work together."
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Aussiepay, Managing Director, Dean Morelli

“When Workchoices legislation was as its most topical, Aussiepay appeared in the media 23 times, including four interviews in The Australian Financial Review over the course of eight days.”
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Former Stellar Group General Manager Sales, Scott Deane

“The Taurus plan was a practical document that still gets used today. It set the framework for our way forward and now our own marketing team are running with it.”
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Head of Marketing, Sentral Education, Yusuf Pingar

"I am always pushing my teams for new ideas, improvement and innovation in marketing. That also applies to all agencies that work with us at Sentral. At the beginning of this year, while brainstorming for ideas to try new ways of engaging with our Facebook audience and generate new content, Taurus proposed a testimonial and product feedback focussed campaign that would build engagement with our Facebook audience and generate testimonials we could leverage across our assets. This was in line with our overall goal of producing user generated content as it holds tremendous value amongst our TA. We loved the idea and immediately approved it after figuring out the mechanics of the project."
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ConnXion, CEO, David Colvin

“Taurus has a genuine focus on its client’s success, which builds trust between you. They are big about results.”
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KAZ Group, Managing Director, Peter Kazacos

Taurus PR expertise keeps the KAZ name at the forefront of business news. The tailored approach means we get excellent coverage time after time.
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Former KAZ Group, General Manager, Marketing & Communications, Kevin Ryder

"Taurus are our right hand when it comes to PR and Marketing Services. With Taurus we have the dedicated services of senior PR professionals with close media relationships. I know that at any time I can call Taurus and get high level strategic PR advice from experts. The team are highly responsive and totally dependable. Working with Taurus has helped us mature our entire PR approach."
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Partner, Cor Cordis, Alan Walker

“We needed immediate media strategy to deal with a new engagement that was highly political – I chose Taurus because the team presented themselves professionally and I had a good feeling that they could deliver what was required. I would absolutely recommend future businesses to Taurus. They have demonstrated that they can deliver on the brief and are very client focused. Taurus proved good value for money and have continued to provide advice and feedback after the engagement.”
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MPower, Managing Director, Paul Sharp

“The work we did with Taurus in strengthening our brand, was a key reason to MPower being awarded a major project in a new market in engineering excellence.”
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