Our clients come back to us time and time again.

Taurus creates a runway for App developers heading to market 

In the hyperactive App world, Apps are constantly being rolled out by entrepreneur developers. The latest statistics indicated that the Apple App store boasts more than 2.2 million Apps while Android versions are fast approaching 3 million. 

In this environment, competition is fierce. You have an idea but you want it to stand out from the crowd. The challenge is to differentiate, cut through the noise and build a sustainable business model. 

Taurus AppLauncher advises you on every aspect of launching your App – what you should be doing, how to do it well, the fast track, what works and what to avoid. 

 

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TaurusAppLauncher© advises you on every aspect of launching your App – what you should be doing, how to do it, the shortcuts, what works and what to avoid

Taurus AppLauncher

We have used our TaurusAppLauncher™ precision to create successful campaigns for a range of App entrepreneurs including Appster, Six8, 2Hats, LASHD, and MyMobile. 

Faced with a changing landscape and escalating demands including technical development, launch deadlines and limited resources to generate the downloads necessary to achieve key performance indicators (KPIs), creating a truly commercial offering can get pushed down the agenda or lost completely. 

At the same time, the ability to create a sustainable financed business model, memorable brand and to reach customers, supporters, influencers and ambassadors has never been more vital for App developers to prioritise. 

Taking responsibility for your App from the outset and every aspect of it’s launch puts you in control in a market that is already difficult to navigate

Where do we start?

From market research to trademarks and financial models, App developers want to know where to begin. Our solution is to work directly with you to answer the question ‘Where do we start?’. For some, this means putting a plan in place or planning a launch. For others, it’s defining the brand identity or financed modeling.

It may be to create influencer and direct marketing programs or run a messaging and positioning session to get your team to ensure your processes and goals are aligned.

Our senior consultants work with you from scratch, guiding you through the most cost-effective and time-effective process, to ensure your App is positioned for launch.

We start by helping you prioritize and identify the best options to meet projected results because we understand App development and its challenges.

Giggedin Mobile App

Click here to read our TaurusAppLauncher© brochure

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1. Audit

Audit of where your App stands today. We undertake a comprehensive audit of your App and your market internally and externally.

2. Strategy

We provide you with strategic recommendations to maximise your business success.

3. Branding and positioning

We help you every step of the way to ensure your App is positioned for download.

4. Active Engagement

We ensure your App is ready.

GiggedIn – Music

Client Services Outcome

The Taurus team was able to exceed Edwin’s expectations diversifying his media reach to include publications outside the music press.

By the end of the 6-month PR project, GiggedIn had been featured in major consumer publications such as The Huffington Post and The Collective, tech/media publications such as Download This Show, start-up publications including Dynamic Business and mainline business publications such as The Daily Telegraph.

Ultimately, Taurus exposed GiggedIn to over 22 million people through a strategic PR push. Edwin had no hesitation in continuing with Taurus as his preferred PR agency and renewing his contract with the knowledge that the Taurus team would strive to smash his expectations out of the park.

Feedback from our Clients

Insentra, CEO, Ronnie Altit

"I was skeptical that getting a PR firm on board would help Insentra's brand but Taurus completely turned that around for me."
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Growth Director, Attention Experts, George Hawwa

"I feel the Taurus Profile really was like therapy for me as a business owner. It helped focus on the outcomes and profile as me as a business owner, as opposed to always focusing on the business brand with me as owner not considered. It aligned well. Sam and Sharon's delivery of my profile to me was extremely valuable and opened an insight on my profile I had not considered before. It has allowed me to focus and align on my next steps with a correct PR campaign"
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Objective Assessment, Managing Director, Beverley Jones

“Without professional marketing you risk looking like an amateur and in today's business world no one wants to deal with an amateur. Taurus helped me define the business of Objective Assessment and communicate that in a compelling way. The responsibility to sell is still yours – Taurus gives you the tools to do it!”
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ConnXion, CEO, David Colvin

“Taurus has taken our coverage to the consistently high level we needed to reach decision-makers. We’re now in the top business media, including The Financial Review and The Australian.”
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Ansarada, Managing Director, Sam Riley

“Taurus provides PR that is very strategic and brilliantly executed. It is exactly the PR that resonates well with the bankers and lawyers who are our potential clients.”
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Esker Software, Managing Director, James Elkington

"The mentoring we received from Taurus meant our own internal marketing skills soared."
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Aussiepay, Managing Director, Dean Morelli

“Taurus created the campaign – we got coverage in the Australian, The Australian Financial Review, The Sydney Morning Herald, The Age, Computerwood, Human Resources, CEO onlne and I’m Boss TV. Through Taurus, I instantly became the Financial Review’s WorkChoices payroll expert and commentator! What is so refreshing about Taurus compared with other agencies I’ve dealt with is nothing they do is ever less than professional.”
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PACT Global, Director, Colin Morris

“The Taurus team are very impressive. They presented in a positive and encouraging manner with a great deal of confidence. Importantly, Taurus are extremely well connected with the media in our business sector.”
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Zone Labs, a Check Point Company, International Public Relations Manager, Ally Zwahlen

"The outstanding coverage achieved by Taurus in Australia has been picked up in other regions so the impact was huge, and it has showed us all just what is possible."
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Small Business & Regional Development, Executive Director, Enterprise, Michael Cullen

"Your involvement as a speaker this year has greatly contributed to this success of the program and I would like to take this opportunity to thank you personally for your time and effort in putting together your presentation. We look forward to working with you again in the future."
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