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Strategic Marketing

Taurus Philosophy

The TaurusBullseye© demonstrates the communications ‘world according to Taurus’. It has moved a long way since the four ‘P’s’ of marketing.

The Taurus team consists of a mix of in-house marketing and agency directors, so we understand business from both sides of the fence. We start with your company’s fundamental business objectives and align your marketing and digital strategies to support these.

We are famous for our ‘no bull’ advice, professional service and our eagerness ‘to do’ so we deliver projects on time and on budget to guarantee fast, effective results.

We have trademarked service offerings around personal branding TaurusProfile™ and social media engagement TaurusEngage™, TaurusCreative™, TaurusChina™, TaurusApplauncher™.

 

Audit & Research

Before we can help you to chart a strategy for your business moving forward, its integral – to audit the current situation and conduct research on your behalf.

Audit and research can include, but is not limited to:

  • A brand audit where we view your brand from an experienced marketing perspective as well as conducting research with your customers and staff on their opinions
  • Research into your products and services, customer satisfaction and the customer experience

Taurus staff are experienced at undertaking audits and conducting research on our client’s behalf. It is our goal to provide a more accurate view of your business’ current situation, challenges and opportunities. This is because we recognise the importance of drawing a line in the sand at the onset, so that your business and communications goals are both achievable and measurable.

Prosperity Advisors

Client Services Outcome

Throughout the process, we managed Allan’s expectations to encourage him to continue to attend and invest in relationship meetings. Taurus also worked to educate the Partners that long term investment reap lasting rewards.  We worked with the Partners closely to help them understand and value the opportunities to build solid media relationships.

TaurusProfile™ builds several partners

Having the recognition and respect of the number one national financial publication has increased Prosperity Advisers’ profile, validated their expertise and gradually began positioning Prosperity Advisers’ as trusted authorities in the financial field.

Copy and Content Creation

We are experienced marketing professionals who write well, understand the realities of business and interact effectively with senior level executives to deliver polished, smart and compelling copy for your business.

We recognise that good copy in a marketing sense is not just about how well it reads, it’s also about the end result. This includes conveying your company’s brand in the right light in the minds of potential customers, accurately describing your products and services and most importantly, creating action in the form of sales and sales enquiries!

 

 

We regularly produce copy for:

  • Corporate brochures
  • Fact sheets on products and services
  • Case studies and testimonials
  • Web content creation
  • Advertising and sales promotions
  • Direct mail
  • Newsletters

Events

Planning and co-ordinating events that support your business objectives is a key Taurus expertise. Whether you want to attract leads, wow customers, maintain relationships with prospects or reward staff, we can advise you on all the elements essential to a successful event.

Our experience includes breakfast seminars, industry expos and trade shows such as CeBIT and the Gartner Symposium, product launches, gala awards nights, corporate golf days and cocktail parties. Most importantly, we are committed to delivering on deadline and budget and maximising the return on investment for your business.

As one of the founding members of the International Special Events Industry Association (ISES) our CEO, Sharon Williams is a regular industry commentator on events and a keynote speaker at the annual events conferences for 6,000 delegates in the US.

Lead Generation

Committed to delivering results.

We are sales focused marketers and have extensive experience drawing on a mix of marketing tools to create demand and drive sales of your product or service, particularly in the business to business space.

When you partner with Taurus, you gain access to a team of experienced marketing professionals who understand the realities of business. We recognise that good marketing is about more than just how it looks or reads – it’s also about the end result. This includes conveying your company’s brand in the right light in the minds of potential customers, accurately describing your products and services and most importantly, creating action in the form of sales and sales enquiries!

All marketing projects we work on with our clients keep this in mind – to deliver results. At Taurus we take pride in helping our client’s businesses to grow and have developed a knack for assisting smart entrepreneurs starting up to take their businesses to new heights.

Mentoring with senior level marketing and public relations expertise.

Book a mentoring session and reap the rewards of our practical, smart marketing and public relations expertise. Our ‘no-bull’ approach will ensure you leave your mentoring session focused, energised and with plenty of intelligent actions to move your business forward. You’ll have direct access to our CEO, Sharon Williams and her extensive experience developed across the UK, Europe, Asia and Australia, as well as her 16+ years of know-how as Taurus CEO.

You’ll also have the opportunity to harness the diverse and specialist skills of a carefully selected team of professional and creative minds. Our team includes ex in-house Marketing and PR Management as well as Senior Agency Account Directors and Creative talent.

All mentoring sessions include a Business Snapshot report delivered after the session which includes a summary of the current situation, a review of your business goals, marketing/business insights and imperatives. The session and report is tailored to your specific needs – all we ask is you identify your desired objectives and send us any related background information prior to your session.

Strategy and Planning

Smart marketing strategy is integral to driving your business forward. But the best strategy won’t deliver results without a plan to bring the strategy to life. Taurus will devise marketing plans driven by your business objectives.

Our plans are based upon an understanding of your target market, your customers, your brand and your sales goals. We design the optimal marketing tactics to help you achieve your goals in all these areas.

Key stages of the planning process include auditing your existing planning documents, devising overarching strategy and finally writing that all important plan. We breakdown your 12 month plans into achievable three month objectives.

 

Messaging and Positioning

A strong, easily articulated message that tells your market who you are and what you can do for them is fundamental to your business. Getting this straight from the outset is key.

That’s why we like to kickstart our relationship with you via our messaging and positioning strategy session. The half day session with our most senior executives is the culmination of much research and allows us to delve deep into the workings and culture of your business.

Outcomes from the session are a unified business direction and tangibles including a 12 month communications strategy and key messages.

See an example of our work.

Internal communication and Change Management

Employees are a stakeholder often overlooked and yet we need them positively and actively engaged with the constant demands of change on our organisations. Smart businesses acknowledge the importance of engaged internal stakeholders and organisational culture to drive business success. Taurus has helped household names with change management campaigns. Internal communications is at the very heart of our TaurusBullseye™ methodology below.

We are excited to engage with you and help communicate effectively with employees to promote a unified, productive and positive culture that can cope with the modern demands of constant and dynamic change.

Driving positive, practical, cultural and internal communications management 

We have been working in cultural change for over 18 years and have seen first hand how engagement strategies have changed. Our TaurusProfile™ and TaurusEngage™ trademarked services around personal branding and social media engagement are a key component of our change management offerings.

Taurus offers a whole range of services from strategy, creative themes, to tactical implementations such as creating an internal newsletter or video, or interactive digital strategy to implementing a full employee engagement program and loyalty reward schemes. See an example of our work.

At Taurus our strategy expertise is based on The Taurus Bullseye™ methodology and the Bullseye is our view of the marketing world according to Taurus. We start with your company’s fundamental business objectives and align your growth, marketing, brand and digital strategies to support these. We are famous for our ‘no bull’, straight-talking advice, unparalleled levels of personalized and professional service and our eagerness to deliver projects on time and on budget which is why we are proud our entrepreneurs come back time and time again.

Feedback from our Clients

Zone Labs, a Check Point Company, International Public Relations Manager, Ally Zwahlen

"The outstanding coverage achieved by Taurus in Australia has been picked up in other regions so the impact was huge, and it has showed us all just what is possible."
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KAZ Group, Managing Director, Peter Kazacos

“The Taurus team are very professional, totally reliable, do what they say they will and come up with great ideas. At every point of contact and at every level, whether by phone or in person, the Taurus team display the highest standards of professionalism, politeness and customer awareness. We trust them completely and can relax in the knowledge we have a reliable business partner.”
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Datacom, Former CEO RIP, Michael Browne

"To measure results we set specific KPIs around PR, signing stories and case studies. Taurus is performing exceptionally well against every benchmark."
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Windsurfing Champion, Allison Shreeve

“I just really love everyone here at Taurus, so whenever I hear the name Taurus or if I hear the name Sharon, or if we’re talking about her I always think of my wonderful friends here.”
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AO Chairman and Founder of Clean Up Australia Day, Ian Kiernan

"The support of Taurus throughout the 2011 campaign was great. The vast media coverage they helped us achieve spread our message far and wide, encouraging all Australians to get involved. The dedicated Taurus team was completely committed to getting us the greatest exposure possible; it was a huge achievement."
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KAZ Group, Managing Director, Peter Kazacos

"For me, the main benefit I’ve found is that Taurus raised our profile and helped us become recognized as a brand. With the publicity generated we’ve received recognition in the marketplace, improved our image to staff, customers and suppliers and collected a large number of referrals."
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Zone Labs, A Check Point Company, General Manager, Laura Yecies

"We’ve seen a significant increase in media coverage and, business wise, this definitely puts us front of mind with consumers."
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Former KAZ Group, General Manager, Marketing & Communications, Kevin Ryder

"Taurus Marketing Services is more than a marketing agency, they are a support mechanism that totally underpins our marketing department. After seven years of working with us they still deliver work of the highest standard on time every time. As a large company in the public eye, our expectations are high and we expect ROI. Taurus understand our business and consistently impress us with the results they achieve."
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Stellar Group, General Manager Sales, Scott Deane

"We went to Taurus for PR, but in doing so, ended up with so much more- a new strategic process for our product and service offering. Internally we were very happy with the approach and saw great possibilities with it."
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Avocent, Marketing Director, Brendan Walsh

“The team at Taurus really did a very good job for Avocent. I was very pleased with the way they handled the account. Sharon has fundamental ideals which are reflected by her staff. Taurus is a very professional operation.”
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