Strategic Marketing
The Taurus Philosophy
Welcome to our TaurusBullseye© Methodology tried and tested with over 1800 brands
The TaurusBullseye© is our unique and trademarked methodology and demonstrates the communications world ‘’according to Taurus’’ – even more so through this unprecedented period. We start with your fundamental business objectives and align your growth, marketing, brand and digital strategies to support these.
While COVID-19 has left us in unchartered waters, one thing is not changing. That is our Taurus ‘no bull’ approach, which for 28 years has underwritten the way we’ve supported, protected and built client brands. The ‘no-bull’ mantra of our methodology, has even stronger meaning as the Taurus team is committed 100 per cent to provide support in meeting head-on these difficult challenges for you, our clients.
Our famous TaurusBullseye© strategies are delivered by our senior team, which consist of a mix of in-house strategy, marketing, agency directors and creative talent, so we understand business across disciplines from both sides of the fence. We have the right skills on tap just when you need them.
Our famous TaurusBullseye© strategies are delivered by our senior team, which consist of a mix of in-house strategy, marketing, agency directors and creative talent, so we understand business across disciplines from both sides of the fence. We have the right skills on tap just when you need them.
Strategy & Planning
Smart marketing strategy is integral to driving your business forward and protects business continuity in a changing landscape. But the best strategy won’t deliver results without a plan to bring the strategy to life. Taurus will develop an integrated marketing plan driven by your business objectives.
Our plans are based upon an understanding of your industry, target market, customer personas, brand and sales goals. We design the optimal marketing tactics to help you achieve your goals in all these areas.
Key stages of the planning process include auditing your existing planning documents, identifying the gaps and opportunities, devising an overarching strategy and finally creating that all-important S.M.A.R.T plan broken down into three-month objectives.
We have trademarked service offerings around personal branding TaurusProfile™, social media engagement TaurusSocial©, App go to market expertise with TaurusAppLauncher©, brand and design with TaurusCreative© and our service offering into TaurusChina©.
Gain clarity with strategic Messaging & Positioning
The TaurusBullseye© process creates a strong, easily articulated message that tells your market who you are and what you can do for them. This is fundamental to your business. Getting this straight from the outset is key.
That’s why we like to kickstart our relationship with you via our strategy session. This session with our senior executives is the culmination of much research and allows us to delve deep into the workings and culture of your business.
Outcomes from the session are a unified business direction and tangibles including a communications strategy and key messages. Our clients often refer to the TaurusBullseye© output as more like a business plan.
Click here to read our Introduction to Taurus brochure
Lead Generation
Committed to delivering results
We are practical, sales-focused marketers and have extensive experience drawing on a mix of marketing tools to create demand and drive sales of your product or service, particularly in the business to business space.
When you partner with Taurus, you gain access to a team of experienced marketing and comms professionals who understand the realities of business in our new normal. We recognise effective marketing is about more than surface-level activities, how it looks or reads – it’s about the end result. This includes defining your ideal buying personas, leveraging every touchpoint in the customer journey, conveying your company’s brand in the right light in the minds of potential customers, accurately describing your products and services and most importantly, creating action in the form of sales and sales enquiries!
All projects we work on with our clients keep this in mind – to deliver measurable results. At Taurus we take pride in helping our client’s businesses to grow and have a proven track record in assisting smart entrepreneurs, large corporates and SMBs to take their businesses to new heights.
Audit & Research
Before we can help you to chart a strategy for your business moving forward, it is integral we audit the current situation and conduct research on your behalf.
Audit and research can include, but is not limited to:
• A brand audit where we view your brand from an experienced marketing perspective as well as conducting research with your customers and employees on their opinions
• Research into your products and services, customer satisfaction and the customer experience
Taurus staff are experienced at undertaking audits and conducting research on our client’s behalf. It is our goal to provide a more accurate view of your business’ current situation, challenges and opportunities. This is because we recognise the importance of drawing a line in the sand at the onset so that your business and communications goals are both achievable and measurable.
Events in both the Virtual and Physical Worlds
COVID-19 has led to unchartered territory and a large scale shift to remote working conditions. It is more important than ever to build empathy and communicate with your network. We harness new virtual technologies to create connections and deepen relationships through valuable, empathetic and engaging experiences.
Building brands through events for 26 years, we believe in the value of driving touchpoints with consumers, stakeholders and partners. Whether you want to attract leads, re-establish your brand, build trust, create conversations, forge relationships with prospects or reward employees, we can advise you on all the elements essential to a successful virtual event.
Creatively imagined and strategically planned, Taurus events ensure more than just a lasting impression – we look to connect you to the right audience and provide powerful opportunities to build engagement, inspire loyalty and nurture meaningful relationships.
As one of the founding members of the International Special Events Industry Association (ISES) our CEO, Sharon Williams is a regular industry commentator on events and a keynote speaker at the annual event’s conferences for 6,000 delegates in the US.
Internal Communication, Crisis Communications and Change Management
Employees are a stakeholder often overlooked and yet we need them positively and actively engaged with the constant demands of change on our organisations. Smart businesses acknowledge the importance of engaged internal stakeholders and organisational culture to drive business success. Taurus has helped household names with change management campaigns. Internal communications are at the very heart of our TaurusBullseye© methodology.
Crisis Communications
Our Crisis comms consultants have worked with all manner of Crises including Natural disasters, Crisis in the corporate world, brand fall out, in the Political field and managed comms for major National and AsiaPac disasters.
Driving positive, practical, cultural & internal communications management
We have been working in cultural change for over 26 years and have seen first-hand how engagement strategies have changed. Our TaurusProfile™ and TaurusSocial© trademarked services around personal branding and social media engagement are a key component of our change management offerings.
Taurus offers a whole range of services from strategy, creative themes, to tactical implementations such as creating a virtual webinar, EDM, internal newsletter, video, or interactive digital strategy to implementing a full employee engagement program and loyalty reward schemes.
Copy & Content Creation
We have experienced marketing professionals who write well, understand the realities of business and interact effectively with senior-level executives to deliver polished, smart and compelling copy for your business.
We recognise that good copy in a marketing sense is not just about how well it reads, it’s also about the context and result. This includes conveying your company’s brand in the right light in the minds of potential customers, accurately describing your products and services and most importantly, creating action in the form of sales and sales enquiries!
We regularly produce copy for:
- Digital assets including video
- EDMs
- Corporate brochures
- Fact sheets on products and services
- Case studies and testimonials
- Web content
- Advertising and sales promotions
- Direct mail
- Newsletters
Mentoring
With senior-level marketing & public relations expertise
Book a mentoring session and reap the rewards of our practical, smart marketing and public relations expertise. Our ‘no-bull’ approach will ensure you leave your mentoring session focused, energised and with plenty of intelligent actions to move your business forward. You’ll have direct access to our CEO, Sharon Williams and her extensive experience developed across the UK, Europe, Asia and Australia, as well as her 26 years of know-how as Taurus CEO.
You’ll also have the opportunity to harness the diverse and specialist skills of a carefully selected team of professional and creative minds. Our team includes seasoned communications strategists, ex in-house marketing and PR management as well as senior agency directors and creative talent.
All mentoring sessions include a Business Snapshot report delivered after the session which includes a summary of the current situation, a review of your business goals, marketing/business insights and imperatives. The session and report are tailored to your specific needs – all we ask is you identify your desired objectives and send us any related background information before your session.
Download Sharon’s free Marketing Checklist
If thinking about Marketing is blowing your mind, check out this free questionnaire to guide your journey!
Marketing Checklist signup form
Marketing Checklist signup form
Datacom – Professional Services
Client Services Outcome
Michael explains, “We’re working with Taurus to position marketing initiatives to support our long term business objectives. A sustained and consistent marketing and PR approach is going to yield us better results in the market, rather than short bursts of activity”
Feedback from our Clients
Small Business & Regional Development, Executive Director, Enterprise, Michael Cullen
"Your involvement as a speaker this year has greatly contributed to this success of the program and I would like to take this opportunity to thank you personally for your time and effort in putting together your presentation. We look forward to working with you again in the future."Playoust Churcher, Managing Director, Brett Churcher
“The Taurus messaging and positioning workshop captured our thoughts and ideas into a formal document that could be drawn upon when developing our marketing strategies in both the short-term and long-term – it hit the nail on the head perfectly.”Head of Marketing, Sentral Education, Yusuf Pingar
"I am always pushing my teams for new ideas, improvement and innovation in marketing. That also applies to all agencies that work with us at Sentral. At the beginning of this year, while brainstorming for ideas to try new ways of engaging with our Facebook audience and generate new content, Taurus proposed a testimonial and product feedback focussed campaign that would build engagement with our Facebook audience and generate testimonials we could leverage across our assets. This was in line with our overall goal of producing user generated content as it holds tremendous value amongst our TA. We loved the idea and immediately approved it after figuring out the mechanics of the project."SecureData Group, Gina Burman
"Taurus prepared case studies of the highest standard for SecureData Group. Their work really stands apart from anything we've previously commissioned.The Taurus team are efficient in keeping you up to date with their progress, maintaining almost constant contact.Taurus’ ability to gain customer buy in was outstanding. Our customers were truly excited by the prospect of having case studies prepared; they felt like stars! Taurus made our customers appreciate that it was a win–win situation and the testimonials Taurus extracted were so impressive they couldn’t have been better if we'd paid our clients to say it!The standard of the writing was excellent, with one of the case studies being placed in The Australian IT Section as the lead case study. You can’t say better than that!"Blackmores Ltd, Company Secretary, Cecile Cooper
“Sharon and her team demonstrated an ability to come up to speed quickly with our individual requirements providing tangible results in a very short time frame.”Miller Heima, GM, Martin Sparkes
“Sharon recently spoke at our annual Sales Performance Summit around Social media and “A New Age for Sales”. She is clearly an expert in this field and spoke passionately about the subject which is certainly still new to Sales People in a complex B2B sales environment. Her presentation opened many eyes to what sales people could, and should be doing more of. An incredible number of participants commented after the session they will update their LinkedIn profile first thing tomorrow! I hope they do, meaning Sharon helped make a behavioural change.”Zone Labs, a Check Point Company, International Public Relations Manager, Ally Zwahlen
"Taurus looks at the whole spectrum of marketing across the business and comes up with ideas outside the usual PR boundaries. You don’t get this from a pure PR agency, and it’s certainly not common in the US."Bible Society CEO, Daniel Willis
“We saw Taurus as an extension of our own team. The constant communication was superb and out working relationship was a pleasure. The overall return on investment was fantastic.”Insentra, CEO, Ronnie Altit
"I was skeptical that getting a PR firm on board would help Insentra's brand but Taurus completely turned that around for me."Zone Labs, a Check Point Company, International Public Relations Manager, Ally Zwahlen
"I work with PR agencies internationally and the best are those that allow the client to feel they are thinking about your business all the time, and are always alert for ways to promote you – they never switch off. This is Taurus."
Talk to us today.
We invite you to get in touch and we look forward to hearing from you
Level 22, Tower 3, Barangaroo Avenue
Sydney CBD, 2000 NSW Australia.
Call us on 02 9415 4528
