The TaurusBullseye© demonstrates the communications ‘world according to Taurus’. It has moved a long way since the four ‘P’s’ of marketing.
The Taurus team consists of a mix of in-house marketing and agency directors, so we understand business from both sides of the fence. We start with your company’s fundamental business objectives and align your marketing and digital strategies to support these.
We are famous for our ‘no bull’ advice, professional service and our eagerness ‘to do’ so we deliver projects on time and on budget to guarantee fast, effective results.
We have trademarked service offerings around personal branding TaurusProfile™ and social media engagement TaurusSocial©, TaurusCreative©, TaurusChina©, TaurusAppLauncher©.
We are famous for our ‘no bull’, straight-talking advice, unparalleled levels of personalized and professional service and our eagerness to deliver projects on time and on budget which is why we are proud our entrepreneurs come back time and time again.
At Taurus our strategy expertise is based on The Taurus Bullseye™ methodology and the Bullseye is our view of the marketing world according to Taurus. We start with your company’s fundamental business objectives and align your growth, marketing, brand and digital strategies to support these.
Messaging & Positioning
A strong, easily articulated message that tells your market who you are and what you can do for them is fundamental to your business. Getting this straight from the outset is key.
That’s why we like to kickstart our relationship with you via our messaging and positioning strategy session. The half day session with our most senior executives is the culmination of much research and allows us to delve deep into the workings and culture of your business.
Outcomes from the session are a unified business direction and tangibles including a 12 month communications strategy and key messages.
Strategy & Planning
Smart marketing strategy is integral to driving your business forward. But the best strategy won’t deliver results without a plan to bring the strategy to life. Taurus will devise marketing plans driven by your business objectives.
Our plans are based upon an understanding of your target market, your customers, your brand and your sales goals. We design the optimal marketing tactics to help you achieve your goals in all these areas.
Key stages of the planning process include auditing your existing planning documents, devising an overarching strategy and finally writing that all-important plan. We breakdown your 12 month plans into achievable three-month objectives.
Committed to delivering results
We are sales focused marketers and have extensive experience drawing on a mix of marketing tools to create demand and drive sales of your product or service, particularly in the business to business space.
When you partner with Taurus, you gain access to a team of experienced marketing professionals who understand the realities of business. We recognise that good marketing is about more than just how it looks or reads – it’s also about the end result. This includes conveying your company’s brand in the right light in the minds of potential customers, accurately describing your products and services and most importantly, creating action in the form of sales and sales enquiries!
All marketing projects we work on with our clients keep this in mind – to deliver results. At Taurus we take pride in helping our client’s businesses to grow and have developed a knack for assisting smart entrepreneurs starting up to take their businesses to new heights.
Audit & Research
Before we can help you to chart a strategy for your business moving forward, its integral – to audit the current situation and conduct research on your behalf.
Audit and research can include, but is not limited to:
- A brand audit where we view your brand from an experienced marketing perspective as well as conducting research with your customers and staff on their opinions
- Research into your products and services, customer satisfaction and the customer experience
Taurus staff are experienced at undertaking audits and conducting research on our client’s behalf. It is our goal to provide a more accurate view of your business’ current situation, challenges and opportunities. This is because we recognise the importance of drawing a line in the sand at the onset, so that your business and communications goals are both achievable and measurable.
Planning and co-ordinating events that support your business objectives is a key Taurus expertise. Whether you want to attract leads, wow customers, maintain relationships with prospects or reward staff, we can advise you on all the elements essential to a successful event.
Our experience includes breakfast seminars, industry expos and trade shows such as CeBIT and the Gartner Symposium, product launches, gala awards nights, corporate golf days and cocktail parties. Most importantly, we are committed to delivering on deadline and budget and maximising the return on investment for your business.
As one of the founding members of the International Special Events Industry Association (ISES) our CEO, Sharon Williams is a regular industry commentator on events and a keynote speaker at the annual events conferences for 6,000 delegates in the US.
Internal communication & Change Management
Employees are a stakeholder often overlooked and yet we need them positively and actively engaged with the constant demands of change on our organisations. Smart businesses acknowledge the importance of engaged internal stakeholders and organisational culture to drive business success. Taurus has helped household names with change management campaigns. Internal communications is at the very heart of our TaurusBullseye™ methodology below.
We are excited to engage with you and help communicate effectively with employees to promote a unified, productive and positive culture that can cope with the modern demands of constant and dynamic change.
Driving positive, practical, cultural & internal communications management
We have been working in cultural change for over 23 years and have seen first hand how engagement strategies have changed. Our TaurusProfile™ and TaurusEngage™ trademarked services around personal branding and social media engagement are a key component of our change management offerings.
Taurus offers a whole range of services from strategy, creative themes, to tactical implementations such as creating an internal newsletter or video, or interactive digital strategy to implementing a full employee engagement program and loyalty reward schemes. See an example of our work.
Copy & Content Creation
We have experienced marketing professionals who write well, understand the realities of business and interact effectively with senior-level executives to deliver polished, smart and compelling copy for your business.
We recognise that good copy in a marketing sense is not just about how well it reads, it’s also about the end result. This includes conveying your company’s brand in the right light in the minds of potential customers, accurately describing your products and services and most importantly, creating action in the form of sales and sales enquiries!
We regularly produce copy for:
- Corporate brochures
- Fact sheets on products and services
- Case studies and testimonials
- Web content creation
- Advertising and sales promotions
- Direct mail
With senior-level marketing & public relations expertise
Book a mentoring session and reap the rewards of our practical, smart marketing and public relations expertise. Our ‘no-bull’ approach will ensure you leave your mentoring session focused, energised and with plenty of intelligent actions to move your business forward. You’ll have direct access to our CEO, Sharon Williams and her extensive experience developed across the UK, Europe, Asia and Australia, as well as her 16+ years of know-how as Taurus CEO.
You’ll also have the opportunity to harness the diverse and specialist skills of a carefully selected team of professional and creative minds. Our team includes ex in-house Marketing and PR Management as well as Senior Agency Account Directors and Creative Talent.
All mentoring sessions include a Business Snapshot report delivered after the session which includes a summary of the current situation, a review of your business goals, marketing/business insights and imperatives. The session and report is tailored to your specific needs – all we ask is you identify your desired objectives and send us any related background information prior to your session.
Prosperity Advisors – Professional Services
Client Services Outcome
Throughout the process, we managed Allan’s expectations to encourage him to continue to attend and invest in relationship meetings. Taurus also worked to educate the Partners that long term investment reap lasting rewards. We worked with the Partners closely to help them understand and value the opportunities to build solid media relationships.
TaurusProfile™ builds several partners
Having the recognition and respect of the number one national financial publication has increased Prosperity Advisers’ profile, validated their expertise and gradually began positioning Prosperity Advisers’ as trusted authorities in the financial field.
Feedback from our Clients
Avocent, Marketing Director, Brendan Walsh“The team at Taurus really did a very good job for Avocent. I was very pleased with the way they handled the account. Sharon has fundamental ideals which are reflected by her staff. Taurus is a very professional operation.”
Datacom, Former CEO RIP, Michael Browne"To measure results we set specific KPIs around PR, signing stories and case studies. Taurus is performing exceptionally well against every benchmark."
Kyocera, Managing Director, David Finn“Taurus has achieved strong coverage for Kyocera in the media and developed relationships with key media contacts and analysts so that we are now sought for our opinion on a wide range of subjects. Taurus has been a strong business partner working with us to build our profile in both main stream and trade media. Our account team is proactive and organised, always striving to provide measurable value to Kyocera. The Taurus team have worked to understand our business well and know how to position us effectively with the media and seek out and secure the right opportunities for us.”
Partner, Cor Cordis, Alan Walker“We needed immediate media strategy to deal with a new engagement that was highly political – I chose Taurus because the team presented themselves professionally and I had a good feeling that they could deliver what was required. I would absolutely recommend future businesses to Taurus. They have demonstrated that they can deliver on the brief and are very client focused. Taurus proved good value for money and have continued to provide advice and feedback after the engagement.”
Artis Group, CEO & Board Member, Mark Bennett“Taurus demonstrate that our business success is paramount and I feel I have a genuine partner. We could not be happier with their service, guidance and delivery. You really feel they are on side with experienced counsel.”
Artis Group, CEO & Board Member, Mark Bennett"Taurus engaged on day one as a partner who was vested in our business success, and consistently maintained that relationship throughout. From the executive oversight provided by Sharon Williams (CEO) to the daily communication and attention to detail on our marketing and communications activity from Jacqueline Cridland (Snr Acct Mng), I felt like Taurus was an extension of my leadership team and business not just a supplier. Taurus brought depth of experience in the technology sector to the table which proved invaluable as we tackled items from Brand to Social Media. Over six months we refreshed our company’s messaging, brand, portfolio, and focus within the market resulting in pipeline growth, increased win rates, and the ability to attract some new top talent into the business.”
PACT Global, Director, Colin Morris“We were covered in The Australian, the Financial Review, the Rust Report and Computer Daily News. The exposure was excellent and generated a lot of feedback.”
MPower, Managing Director, Paul Sharp“The work we did with Taurus in strengthening our brand, was a key reason to MPower being awarded a major project in a new market in engineering excellence.”
Former Prosperity Advisers, Anne Adams“Taurus has been a great asset for us to be able to secure media coverage and build connection with industry media in a meaningful way. I have always found the team to be responsive, strategic and to offer advice and ideas when needed. The Taurus team have always been there to assist when we needed it and are supportive during tight deadlines and equally understanding of our internal processes. When we needed encouragement, ideas or prodding to deliver, they were there for us. The relationship has evolved over time to be close and personalised which is rewarding both professionally and personally. Our practice has benefited from the volume and breadth of media exposure of the right sort by working the experienced team at Taurus for over 4 years.”
Former Channel 7 , Robyn Foyster“Sharon Williams is a consummate professional. Sharon has appeared numerous times on Sunrise to talk about her role as a working mother and in her capacity as the CEO of Taurus Marketing. In my view, Sharon's enormous expertise on issues affecting women, experience in research, policy analysis and communication skills make her highly qualified.”