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Strategic Marketing

The Taurus Philosophy

Welcome to our TaurusBullseye© Methodology tried and tested with over 1000 brands

The TaurusBullseye© is our unique and trademarked methodology and demonstrates the communications world ‘’according to Taurus’’ – even more so through this unprecedented period. We start with your fundamental business objectives and align your growth, marketing, brand and digital strategies to support these.

While COVID-19 has left us in unchartered waters, one thing is not changing. That is our Taurus ‘no bull’ approach, which for 25 years has underwritten the way we’ve supported, protected and built client brands. The ‘no-bull’ mantra of our methodology, has even stronger meaning as the Taurus team is committed 100 per cent to provide support in meeting head-on these difficult challenges for you, our clients.

Our famous TaurusBullseye© strategies are delivered by our senior team, which consist of a mix of in-house strategy, marketing, agency directors and creative talent, so we understand business across disciplines from both sides of the fence. We have the right skills on tap just when you need them.

 

Our famous TaurusBullseye© strategies are delivered by our senior team, which consist of a mix of in-house strategy, marketing, agency directors and creative talent, so we understand business across disciplines from both sides of the fence. We have the right skills on tap just when you need them.

We have trademarked service offerings around personal branding TaurusProfile™, social media engagement TaurusSocial©, App go to market expertise with TaurusAppLauncher©, brand and design with TaurusCreative© and our service offering into TaurusChina©.

Strategy & Planning

Smart marketing strategy is integral to driving your business forward and protects business continuity in a changing landscape. But the best strategy won’t deliver results without a plan to bring the strategy to life. Taurus will develop an integrated marketing plan driven by your business objectives.

Our plans are based upon an understanding of your industry, target market, customer personas, brand and sales goals. We design the optimal marketing tactics to help you achieve your goals in all these areas.

Key stages of the planning process include auditing your existing planning documents, identifying the gaps and opportunities, devising an overarching strategy and finally creating that all-important S.M.A.R.T plan broken down into three-month objectives.

 

Gain clarity with strategic Messaging & Positioning

The TaurusBullseye© process creates a strong, easily articulated message that tells your market who you are and what you can do for them. This is fundamental to your business. Getting this straight from the outset is key.

That’s why we like to kickstart our relationship with you via our strategy session. This session with our senior executives is the culmination of much research and allows us to delve deep into the workings and culture of your business.

Outcomes from the session are a unified business direction and tangibles including a communications strategy and key messages. Our clients often refer to the TaurusBullseye© output as more like a business plan.

Lead Generation

Committed to delivering results

We are practical, sales-focused marketers and have extensive experience drawing on a mix of marketing tools to create demand and drive sales of your product or service, particularly in the business to business space.

When you partner with Taurus, you gain access to a team of experienced marketing and comms professionals who understand the realities of business in our new normal. We recognise effective marketing is about more than surface-level activities, how it looks or reads – it’s about the end result. This includes defining your ideal buying personas, leveraging every touchpoint in the customer journey, conveying your company’s brand in the right light in the minds of potential customers, accurately describing your products and services and most importantly, creating action in the form of sales and sales enquiries!

All projects we work on with our clients keep this in mind – to deliver measurable results. At Taurus we take pride in helping our client’s businesses to grow and have a proven track record in assisting smart entrepreneurs, large corporates and SMBs to take their businesses to new heights.

Audit & Research

Before we can help you to chart a strategy for your business moving forward, it is integral we audit the current situation and conduct research on your behalf.

Audit and research can include, but is not limited to:

• A brand audit where we view your brand from an experienced marketing perspective as well as conducting research with your customers and employees on their opinions
• Research into your products and services, customer satisfaction and the customer experience

Taurus staff are experienced at undertaking audits and conducting research on our client’s behalf. It is our goal to provide a more accurate view of your business’ current situation, challenges and opportunities. This is because we recognise the importance of drawing a line in the sand at the onset so that your business and communications goals are both achievable and measurable.

Events in both the Virtual and Physical Worlds

COVID-19 has led to unchartered territory and a large scale shift to remote working conditions. It is more important than ever to build empathy and communicate with your network. We harness new virtual technologies to create connections and deepen relationships through valuable, empathetic and engaging experiences.

Building brands through events for 25 years, we believe in the value of driving touchpoints with consumers, stakeholders and partners. Whether you want to attract leads, re-establish your brand, build trust, create conversations, forge relationships with prospects or reward employees, we can advise you on all the elements essential to a successful virtual event.

Creatively imagined and strategically planned, Taurus events ensure more than just a lasting impression – we look to connect you to the right audience and provide powerful opportunities to build engagement, inspire loyalty and nurture meaningful relationships.

As one of the founding members of the International Special Events Industry Association (ISES) our CEO, Sharon Williams is a regular industry commentator on events and a keynote speaker at the annual event’s conferences for 6,000 delegates in the US.

Internal Communication, Crisis Communications and Change Management

Employees are a stakeholder often overlooked and yet we need them positively and actively engaged with the constant demands of change on our organisations. Smart businesses acknowledge the importance of engaged internal stakeholders and organisational culture to drive business success. Taurus has helped household names with change management campaigns. Internal communications are at the very heart of our TaurusBullseye© methodology.

Crisis Communications

Our Crisis comms consultants have worked with all manner of Crises including Natural disasters, Crisis in the corporate world, brand fall out, in the Political field and managed comms for major National and AsiaPac disasters.

Driving positive, practical, cultural & internal communications management

We have been working in cultural change for over 25 years and have seen first-hand how engagement strategies have changed. Our TaurusProfile™ and TaurusSocial© trademarked services around personal branding and social media engagement are a key component of our change management offerings.

Taurus offers a whole range of services from strategy, creative themes, to tactical implementations such as creating a virtual webinar, EDM, internal newsletter, video, or interactive digital strategy to implementing a full employee engagement program and loyalty reward schemes.

Copy & Content Creation

We have experienced marketing professionals who write well, understand the realities of business and interact effectively with senior-level executives to deliver polished, smart and compelling copy for your business.

We recognise that good copy in a marketing sense is not just about how well it reads, it’s also about the context and result. This includes conveying your company’s brand in the right light in the minds of potential customers, accurately describing your products and services and most importantly, creating action in the form of sales and sales enquiries!

 

 

We regularly produce copy for:

  • Digital assets including video
  • EDMs
  • Corporate brochures
  • Fact sheets on products and services
  • Case studies and testimonials
  • Web content
  • Advertising and sales promotions
  • Direct mail
  • Newsletters

Mentoring

With senior-level marketing & public relations expertise

Book a mentoring session and reap the rewards of our practical, smart marketing and public relations expertise. Our ‘no-bull’ approach will ensure you leave your mentoring session focused, energised and with plenty of intelligent actions to move your business forward. You’ll have direct access to our CEO, Sharon Williams and her extensive experience developed across the UK, Europe, Asia and Australia, as well as her 25+ years of know-how as Taurus CEO.

You’ll also have the opportunity to harness the diverse and specialist skills of a carefully selected team of professional and creative minds. Our team includes seasoned communications strategists, ex in-house marketing and PR management as well as senior agency directors and creative talent.

All mentoring sessions include a Business Snapshot report delivered after the session which includes a summary of the current situation, a review of your business goals, marketing/business insights and imperatives. The session and report are tailored to your specific needs – all we ask is you identify your desired objectives and send us any related background information before your session.

Datacom – Professional Services

Client Services Outcome

Michael explains, “We’re working with Taurus to position marketing initiatives to support our long term business objectives. A sustained and consistent marketing and PR approach is going to yield us better results in the market, rather than short bursts of activity”

Feedback from our Clients

Esker Software, Former Marketing Co-ordinator, Anna Mascarello

“While I worked with Taurus, they acted as my virtual marketing team. They played a vital role in Esker’s business – using their marketing experience to support the sales objectives of our company. The team at Taurus are strong on execution – delivering sales tools, case studies, press coverage and trade show support – as well as offering practical consultancy. I really valued their advice and opinion! I have to cover multiple tasks in my job. Taurus introduced both the processes and the content to make me a success.”
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Esker Software, Managing Director, James Elkington

"The mentoring we received from Taurus meant our own internal marketing skills soared."
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CEO, ABCC, David McCredie

"The ABCC has benefited from a long and successful relationship with Taurus. As our business has grown and adapted to the change in political landscape, so too has the offering from Taurus. Thanks to their hard work, the Chamber has been presented with opportunities to share our insights into issues including Brexit, infrastructure and fintech, and speakers at our events recently garnered significant media attention through our platform. I look forward to continuing to work with Taurus in 2018."
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Head of Marketing, Sentral Education, Yusuf Pingar

"Regular reporting and value-added feedback on each aspect of the PR program was provided throughout and expectations were well managed. The Taurus team is friendly, approachable and professional and this makes it easy for a client to share ideas, challenge norms and explore the best ways of getting results in a competitive market. Sentral wasn’t big on PR but Taurus has definitely provided us with the right platform; as our trusted PR partner, I feel confident in our PR journey with Taurus and we’ve already started seeing results.”
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Insentra, CEO, Ronnie Altit

"From start-to-finish we had open communication with Taurus, they understood us and the tech industry, and the Taurus team worked diligently from the get go. As a result, in a month, we got great press coverage where our brand was exposed to new audiences we otherwise wouldn't have reached."
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Napoleon Perdis, Emanuel Perdis

“My persona in the media has been raised significantly. There is recognition and recall with regards to the coverage obtained and the things I feel important."
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Artis Group, CEO & Board Member, Mark Bennett

“Our success at Artis in 2019 is deeply tied to our relationship with Taurus and their contribution to taking our big ideas and plans, and shaping them into a clear set of messages and activities that helped us deliver the results we’ve enjoyed.”
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Australian Businesswomen’s Network, National General Manager, Suzi Dafnis

“Sharon Williams presented at the 8th Annual Businesswomen’s Seminar & Expo Day in August 2005 inspiring delegates with her passion for practical Marketing and PR solutions for small to medium sized businesses. Delegates commented that Sharon’s presentation was one of the experiences from the day that they valued most, in particular her enthusiasm, professionalism and expertise. They wanted to hear more from her. IT has been an honour to have Sharon as part of our annual conference and I hope that we have the opportunity to work together again.”
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Head of Marketing, Sentral Education, Yusuf Pingar

The four week long campaign was a great success. John and Shazana worked hard to engage with the audience, follow-up on our requests and generated 15 user generated comments which were either feedback on our product, or testimonials. The quality of these was also superb and we were able to use them in various assets in addition to rich content for our social pages.
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KAZ Group, Managing Director, Peter Kazacos

"Taurus worked with us on a broad range of projects including brochures and collateral, research and development of corporate case studies, copywriting and PR. Their PR expertise keeps the KAZ name at the forefront of business news. The tailored approach they use to put out a press release means we get excellent results time after time. The Taurus team are highly experienced with extensive industry knowledge and are a delight to work with."
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