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Strategic Marketing

Taurus Philosophy

The TaurusBullseye© demonstrates the communications ‘world according to Taurus’. It has moved a long way since the four ‘P’s’ of marketing.

The Taurus team consists of a mix of in-house marketing and agency directors, so we understand business from both sides of the fence. We start with your company’s fundamental business objectives and align your marketing and digital strategies to support these.

We are famous for our ‘no bull’ advice, professional service and our eagerness ‘to do’ so we deliver projects on time and on budget to guarantee fast, effective results.

We have trademarked service offerings around personal branding TaurusProfile™ and social media engagement TaurusSocial©, TaurusCreative©, TaurusChina©, TaurusAppLauncher©.

 

We are famous for our ‘no bull’, straight-talking advice, unparalleled levels of personalized and professional service and our eagerness to deliver projects on time and on budget which is why we are proud our entrepreneurs come back time and time again.

At Taurus our strategy expertise is based on The Taurus Bullseye™ methodology and the Bullseye is our view of the marketing world according to Taurus. We start with your company’s fundamental business objectives and align your growth, marketing, brand and digital strategies to support these.

Messaging & Positioning

A strong, easily articulated message that tells your market who you are and what you can do for them is fundamental to your business. Getting this straight from the outset is key.

That’s why we like to kickstart our relationship with you via our messaging and positioning strategy session. The half day session with our most senior executives is the culmination of much research and allows us to delve deep into the workings and culture of your business.

Outcomes from the session are a unified business direction and tangibles including a 12 month communications strategy and key messages.

See an example of our work.

Strategy & Planning

Smart marketing strategy is integral to driving your business forward. But the best strategy won’t deliver results without a plan to bring the strategy to life. Taurus will devise marketing plans driven by your business objectives.

Our plans are based upon an understanding of your target market, your customers, your brand and your sales goals. We design the optimal marketing tactics to help you achieve your goals in all these areas.

Key stages of the planning process include auditing your existing planning documents, devising an overarching strategy and finally writing that all-important plan. We breakdown your 12 month plans into achievable three-month objectives.

 

Lead Generation

Committed to delivering results

We are sales focused marketers and have extensive experience drawing on a mix of marketing tools to create demand and drive sales of your product or service, particularly in the business to business space.

When you partner with Taurus, you gain access to a team of experienced marketing professionals who understand the realities of business. We recognise that good marketing is about more than just how it looks or reads – it’s also about the end result. This includes conveying your company’s brand in the right light in the minds of potential customers, accurately describing your products and services and most importantly, creating action in the form of sales and sales enquiries!

All marketing projects we work on with our clients keep this in mind – to deliver results. At Taurus we take pride in helping our client’s businesses to grow and have developed a knack for assisting smart entrepreneurs starting up to take their businesses to new heights.

Audit & Research

Before we can help you to chart a strategy for your business moving forward, its integral – to audit the current situation and conduct research on your behalf.

Audit and research can include, but is not limited to:

  • A brand audit where we view your brand from an experienced marketing perspective as well as conducting research with your customers and staff on their opinions
  • Research into your products and services, customer satisfaction and the customer experience

Taurus staff are experienced at undertaking audits and conducting research on our client’s behalf. It is our goal to provide a more accurate view of your business’ current situation, challenges and opportunities. This is because we recognise the importance of drawing a line in the sand at the onset, so that your business and communications goals are both achievable and measurable.

Events

Planning and co-ordinating events that support your business objectives is a key Taurus expertise. Whether you want to attract leads, wow customers, maintain relationships with prospects or reward staff, we can advise you on all the elements essential to a successful event.

Our experience includes breakfast seminars, industry expos and trade shows such as CeBIT and the Gartner Symposium, product launches, gala awards nights, corporate golf days and cocktail parties. Most importantly, we are committed to delivering on deadline and budget and maximising the return on investment for your business.

As one of the founding members of the International Special Events Industry Association (ISES) our CEO, Sharon Williams is a regular industry commentator on events and a keynote speaker at the annual events conferences for 6,000 delegates in the US.

Internal communication & Change Management

Employees are a stakeholder often overlooked and yet we need them positively and actively engaged with the constant demands of change on our organisations. Smart businesses acknowledge the importance of engaged internal stakeholders and organisational culture to drive business success. Taurus has helped household names with change management campaigns. Internal communications is at the very heart of our TaurusBullseye™ methodology below.

We are excited to engage with you and help communicate effectively with employees to promote a unified, productive and positive culture that can cope with the modern demands of constant and dynamic change.

Driving positive, practical, cultural & internal communications management 

We have been working in cultural change for over 23 years and have seen first hand how engagement strategies have changed. Our TaurusProfile™ and TaurusEngage™ trademarked services around personal branding and social media engagement are a key component of our change management offerings.

Taurus offers a whole range of services from strategy, creative themes, to tactical implementations such as creating an internal newsletter or video, or interactive digital strategy to implementing a full employee engagement program and loyalty reward schemes. See an example of our work.

Copy & Content Creation

We have experienced marketing professionals who write well, understand the realities of business and interact effectively with senior-level executives to deliver polished, smart and compelling copy for your business.

We recognise that good copy in a marketing sense is not just about how well it reads, it’s also about the end result. This includes conveying your company’s brand in the right light in the minds of potential customers, accurately describing your products and services and most importantly, creating action in the form of sales and sales enquiries!

 

 

We regularly produce copy for:

  • Corporate brochures
  • Fact sheets on products and services
  • Case studies and testimonials
  • Web content creation
  • Advertising and sales promotions
  • Direct mail
  • Newsletters

Mentoring

With senior-level marketing & public relations expertise

Book a mentoring session and reap the rewards of our practical, smart marketing and public relations expertise. Our ‘no-bull’ approach will ensure you leave your mentoring session focused, energised and with plenty of intelligent actions to move your business forward. You’ll have direct access to our CEO, Sharon Williams and her extensive experience developed across the UK, Europe, Asia and Australia, as well as her 16+ years of know-how as Taurus CEO.

You’ll also have the opportunity to harness the diverse and specialist skills of a carefully selected team of professional and creative minds. Our team includes ex in-house Marketing and PR Management as well as Senior Agency Account Directors and Creative Talent.

All mentoring sessions include a Business Snapshot report delivered after the session which includes a summary of the current situation, a review of your business goals, marketing/business insights and imperatives. The session and report is tailored to your specific needs – all we ask is you identify your desired objectives and send us any related background information prior to your session.

Prosperity Advisors – Professional Services

Client Services Outcome

Throughout the process, we managed Allan’s expectations to encourage him to continue to attend and invest in relationship meetings. Taurus also worked to educate the Partners that long term investment reap lasting rewards.  We worked with the Partners closely to help them understand and value the opportunities to build solid media relationships.

TaurusProfile™ builds several partners

Having the recognition and respect of the number one national financial publication has increased Prosperity Advisers’ profile, validated their expertise and gradually began positioning Prosperity Advisers’ as trusted authorities in the financial field.

Feedback from our Clients

Osteoporosis Australia, CEO, Judy Stenmark

"We initially retained Taurus to manage press relations and secure Joan Collins as guest of honour for our annual fundraiser the ‘Bone Ball’. As a Not For Profit (NFP) organisation, value for money and results are of utmost importance to us as we have to justify every cent we spend, so we really appreciated the extra effort Taurus delivered. We find Taurus Marketing innovative, efficient and they possess an appropriate sense of urgency to progress projects. The team are always on hand and respond immediately and effectively to our requests. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done. Above all Taurus is friendly and approachable which makes working with them an easy, productive and enjoyable experience."
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Aussiepay, Managing Director, Dean Morelli

“Taurus created the campaign – we got coverage in the Australian, The Australian Financial Review, The Sydney Morning Herald, The Age, Computerwood, Human Resources, CEO onlne and I’m Boss TV. Through Taurus, I instantly became the Financial Review’s WorkChoices payroll expert and commentator! What is so refreshing about Taurus compared with other agencies I’ve dealt with is nothing they do is ever less than professional.”
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Avocent, Marketing Director, Brendan Walsh

“The team at Taurus really did a very good job for Avocent. I was very pleased with the way they handled the account. Sharon has fundamental ideals which are reflected by her staff. Taurus is a very professional operation.”
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KAZ Group, Managing Director, Peter Kazacos

"Taurus worked with us on a broad range of projects including brochures and collateral, research and development of corporate case studies, copywriting and PR. Their PR expertise keeps the KAZ name at the forefront of business news. The tailored approach they use to put out a press release means we get excellent results time after time. The Taurus team are highly experienced with extensive industry knowledge and are a delight to work with."
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KAZ Computer Services Ltd, Marketing Executive, Marnie Withers

"I have worked with Sharon and the Taurus team for over 15yrs. Her expertise in creating case studies for KAZ, and then Telstra after KAZ was sold, were instrumental in building the KAZ brand for sale from as early as 1995. Taurus created over 30 case studies for me during that time, as well as providing general business, marketing, events, PR and consulting advice to me personally, my Directors and my marketing team. The case study process was smooth and exceeded my expectations in terms of delivery, adherence to deadlines, quality, design and the range and depth of comment Taurus were able to extract from KAZ and Telstra customers with their full permission. I have no concerns that Taurus would be a reliable and competent supplier for Microsoft."
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TrustDefender, CEO, Ted Egan

“I was looking for a firm that would work with me as part of my own team as an extension of what I needed within my own company as I grew. I think that with Taurus they actually grow on you more than anything and everyone becomes part of the family, so to us they’re an extension of our company.”
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Cybertrust, General Manager of Commercial Sales, Jennie McLaughlin

“In Taurus we have a whole team at our fingertips, from writing brochures that translate our industry jargon into plain English, to slick creative and events that go off without a hitch. We turn on senior resource like a tap.”
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Australian Businesswomen’s Network, National General Manager, Suzi Dafnis

“Sharon Williams presented at the 8th Annual Businesswomen’s Seminar & Expo Day in August 2005 inspiring delegates with her passion for practical Marketing and PR solutions for small to medium sized businesses. Delegates commented that Sharon’s presentation was one of the experiences from the day that they valued most, in particular her enthusiasm, professionalism and expertise. They wanted to hear more from her. IT has been an honour to have Sharon as part of our annual conference and I hope that we have the opportunity to work together again.”
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Esker Software, Managing Director, James Elkington

“We signed up several new deals, directly attributable to the coverage Taurus gained for us in The Financial Review, a first for us in Australia. The publicity Taurus achieved for us in well known publications raised our profile and created awareness of our technology.”
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Charmaine Terry

“Having worked with Sharon on the AmCham Women in Management Committee I respect and admire her ability to "think outside the box" to produce creative solutions. Sharon is an ideal team member, exhibiting intelligence and efficiency to identify new opportunities from emerging market trends and work effectively with peers to resolve business issues promptly. Her client commitment and focus means she successfully produces results that are aligned to their business strategies. As a working mother she is empathetic to women's needs. Sharon is a delight to work with and has my highest recommendation, respect and regard.”
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