TaurusReact©
Real time knowledge drives your brand strategy in good times and bad
Our Crisis Comms service TaurusREACT© is the key to unlock and gather deep intelligence to understand real time commentary and drive communications strategy. It uncovers insights across the visible and sometimes, hidden layers of multiple social media platforms and data sources.
This unique deep search and analysis service is spearheading the standard of excellence in a world of fast-changing technology that globally is seeing nearly four billion users active on social media – a number that has grown more than 92 % in the past five years and showing no sign of slowing.
TaurusReact©
Real time knowledge drives your brand strategy in good times and bad
Our Crisis Comms service TaurusREACT© is the key to unlock and gather deep intelligence to understand real time commentary and drive communications strategy. It uncovers insights across the visible and sometimes, hidden layers of multiple social media platforms and data sources.
This unique deep search and analysis service is spearheading the standard of excellence in a world of fast-changing technology that globally is seeing nearly four billion users active on social media – a number that has grown more than 92 % in the past five years and showing no sign of slowing.
TaurusREACT© is without peer in this field, offering the most innovative, fastest, modern-day crisis management with in-depth listening service to help companies and individuals.
Unique insights provide strategic advice that guide strategy
We safeguard individual reputations and company brands
TaurusREACT© gathers, collates, analyses, interprets and contributes [data and insights] to help plan a strategic response to conversations [incidents] online, using sophisticated social media monitoring and social listening tools.
To react properly, brands and organisations must first be fully aware of who is saying what before sensible responses can be crafted. Crises can be better handled where the most appropriate and accurate information, tools, expertise and strategies are available.
TaurusREACT© uses the sophisticated social listening tools to draw conclusions about audience sentiment and key influencers – these insights can shape future initiatives. We help you understand public perceptions of your company, hashtags or discussions within your industry and identify key industry trends which can bring competitive advantages.
Crisis communications relys on today’s technology driven world
TaurusREACT© involves using the technologies, systems and protocols that enable an organisation or an individual to communicate effectively in response to issues presenting a risk to their business or reputation.
The service analyses and preparess a strategy in real time, what actually is being said by whom, to ensure individuals and company’s can quickly and effectively communicate during these critical times, sharing unique insights that allows the situation to be directed, guided and rectified.
Messages used in crisis communication are tailored to provide stakeholders with the knowledge required to make the right decisions at the right time during these emergencies.
Social listening is part of modern-day crisis management
With TaurusREACT©, we analyse conversations and trends happening on social media, not just on a single issue or brand, but more broadly for industries as a whole. We can then use those insights to make better communication decisions with a view of the broader picture, from all stakeholders, especially in times of crisis.
TaurusREACT© uses the sophisticated social listening tools to draw conclusions about audience sentiment and key influencers – these insights can shape future initiatives. We help you understand public perceptions of your company, hashtags or discussions within your industry and to identify key industry trends which can bring competitive advantages.
TaurusREACT© also allows for in-depth analysis into your competitor’s share of voice across social media, providing a unique insight into what competitors are doing well and what is not working.
TaurusREACT© is unique because it reveals the "blind spots"
The current listening brands on the market used for Public Relations and Crisis Communications are devoid of Personal Identification Infrastructure (PII). They traditionally do not address the blind spots or full spectrum of data that can be found in data sources such as Instagram, Facebook and other social media platforms.
Our collection methods enable a holistic and insight perspective on data that provides the right basis for action. Put simply, it enables better enterprise responses by facilitating faster, better and more certain actions enabled by accurate data-driven insights.
In this day and age, true Reactive Crisis Comms takes on new sophistication with the ability to use deep web social listening.
Step 1
Audit of your Brand
We undertake a comprehensive audit of your brand internally and externally to define your story.
Step 2
Consumer PR Strategy
We provide you with strategic recommendations on how to maximise brand presence
and reach business objectives.
Step 3
Active Execution
We bring brands to life through the Bullseye© process, tell your story and connect with influencers.
Step 4
Measure and Report
Taurus measures and reports on the return on investment of your campaign and progress.
What does TaurusReact© offer you?
- Around-the-clock data gathered to collate, track, analyse, interpret and plan a strategic response to online conversations.
- A comprehensive corporate communications strategy based on wide-ranging social listening analysis and expertise
- A hands-on approach to ensure when a crisis occurs, it is managed efficiently and effectively using data insights, tools and full-tested crisis communication strategies.
- The most innovative, fast, modern day crisis management tools and in-depth listening service to help companies and individuals in crisis.
- Provide the strategy to control the debate to ensure clients are informed quickly and with accurate referee points around the data and influences.
- Forensic collection and preservation of data to ensure offending posts are captured in context and can be used as evidence for referral to law enforcement.
- Assistance with identity resolution behind anonymous posts and identification of trolls.
- Identification of key online audience segments their affiliations, sentiments and influencers.
Who is TaurusReact© for?
- Individuals
- Boards
- Entrepreneurs
- Celebrities
- Politicians
- Brands
- Associations
- Cross industries
- Consumer brands
- Retail brands
- Insurance Companies
- HR departments
- Banks