Be yourself with purpose!
If you are a leader or an expert in your field, whether you like it or not, you are the Captain of your personal brand. Taurus CEO Sharon Williams was one of the first pioneers of a personal brand and created our unique trademarked personal branding service over 18 years ago.
TaurusProfile™ defines, develops, promotes and protects your profile. In today’s new normal and with the unprecedented changes requiring us to adapt almost by the hour, it’s never been more important to define, protect, evolve and differentiate your personal brand, image and expertise.
Your personal brand or ‘digital resume’ is constantly being shaped and influenced by online mediums and by others around you. It’s increasingly crucial to take responsibility for your own profile to stay in the game and on the ball.
You are your brand.
Whether discreet or ‘out there’, we help you be yourself with purpose. Focus and you can emerge stronger, surer and way ahead of the field. The TaurusProfile™ process takes you through a structured methodology to strengthen your personal brand presence.
“The TaurusProfile© workshop gave me clarity on my objectives, a clear understanding of my brand profile and focused my effort. It stretched me to build my personal profile and has dramatically increased the value of my brand – the results were instant.”
Michael Bevan, Australia Cricket Legend
You are the captain of your personal brand – stay relevant, keep reinventing
TaurusProfile™ includes a brand audit workshop (available in person and online), where we analyse your existing profile and extract your personality and core values. From here, our team of specialists present you back your personal brand plan and recommend personally tailored sessions – from a selection of over 30 modules – to pinpoint and meet your strategic objectives.
The program is clear, practical and designed to meet specific KPIs. Structured to support corporate leaders, C-level executives, subject matter experts, politicians and rising stars, TaurusProfile™ provides individuals with an increased profile using solid and measurable deliverables.
Expand your business, broaden your horizons, ‘walk the walk’ and ‘talk the talk’ – capture market share by developing your personal brand and increase your company profile!
Who can TaurusProfile™ help?
- Any subject matter expert
- Board Directors and CEO’s
- CFO’s and Risk Managers
- Marketing and Public Affairs Directors
- C-level executives
- Sport legends
- Families and teens
- University Students
- School Students
Click here to read our TaurusProfile™ brochure
“Taurus has helped grow not only my profile within the fitness and entertainment industry but has also expanded the profile of FHIT my online business into the corporate and entrepreneurial space.
Lauren Hannaford, CEO/Founder, FHIT by Lauren Hannaford
What is your personal brand?
Your personal brand is the image you present to the world. As captain of your personal brand, the buck stops with you. It is represented through:
- How you are perceived
- Delivering presentations
- Your success at social events
- Your ability to deal with change
- How you pivot
- The way you communicate
- How you react to real-life situations
- How you handle and manage a crisis
- Personal and professional relevance in terms of your industry
- Image and dress code
- Body language
- The way you speak
- Your reputation
- The way you deal with people
- How you promote your expertise
- Quotes in the media
- Your online presence
- What you hand to people to introduce yourself
In this highly competitive and ever-changing work environment building your personal brand profile positions you a step ahead of your competition. The TaurusProfile™ process guarantees you will:
- Gain clarity on your personal brand
- Have a strategic communication plan to better develop your personal brand
- Gain the confidence to lead and drive conversations on trending topics and global issues and crises
- Ensure your key messages flow through your actions, visual, verbal and written communication
- Be well equipped to deal with media
- Take your place as a thought leader
Why our clients love us.
“The Taurus team are a pleasure to deal with. They are fast, effective and single mindedly focused on deliverables. Sharon is one of the most respectable publicists I have ever met. Its a pleasure to do business with her and Taurus.”
Emanuel Perdis, Managing Director, Napoleon Perdis
Your own personal website
If you are have a brand as a thought leader, having your own website is a good idea. Check out our CEO’s own website www.sharonwilliams.com. Your own website should help you meet business goals and stay relevant. Working closely with you, we start by reviewing your existing online presence and identifying your key online audiences. Employing our in-house expertise and tools such as research, brand study, design, content strategies, marketing expertise and SEO advice, we assure an increased awareness of your personal brand.
- Personal brand expertise
- Strategic personal brand advice
- The latest web and search technologies
- World-class interface design
- Traffic reporting and analytics on how people find your website and where they’re coming from
- Advanced search engine optimisation methods
- Easy self-managed website content
- Online marketing strategy consultation
To ensure the greatest success with your personal brand, Taurus offers online campaigns to ensure your personal brand presents as an integrated face to audiences online.
Taurus can help you with:
- Digital and LinkedIn Strategy
- Key Messaging
- Creative ideas for your brand
- Search Engine Marketing (SEM)
- Online newsletter writing and database sign up
- Online advertising
- Promotions, integrated campaigns and competitions
- Sticky content (forums, blogs, polls)
- Viral content (Games ‘challenge a friend’), fun stuff (humorous content)
In this digital industrial revolution, it is essential to use a variety of mediums to give your message the greatest impact and reach multiple touchpoints. Taurus provides audio-visual services that give your personal brand a competitive edge.
Our audio-visual services include:
- Video (corporate video, event video, product/service demo video – can be cut to DVD or embedded online)
- Animations and 2 and 3D
- Gamification Multimedia (online games, interactive content, presentations, business software such as flash calculators, product and service tours inc voiceover)
- Apps through our TaurusApplauncher© service offering
Strong brands cut through
With so much emphasis on digital documents, a sure way to cut through and get a response is a well-designed memorable logo, bio, brochure, clever direct mail or stunning invitation. After all, who gets anything in the mail these days! Strong brands and beautifully designed print makes an impression and we tailor it to your own unique and personal look.
TaurusCreative© provides fast, effective design and production services.
Personal Brand Collateral
Taurus can provide a suite of collateral that ensures your personal brand stands out amongst the ‘noise’ and remains relevant. Using our slick design capabilities as well as expert copywriting where required we can deliver:
- Business cards
- Presentation folders
- Post-it notes
- Writing pads
- Greeting cards
- Wine labels
- Case studies
- Sales kits
- Fact sheets
- Corporate brochures
- Corporate Videos
Doughlish – Food
Client Services Outcome
“I didn’t have any reference point in what to expect in going ahead with PR. I was hesitant to go ahead because we felt we could do it ourselves or at least try and reach out to different media outlets and get the info and product across. But having said that we’re really happy we went with Taurus, because of what’s come out of it – such high-quality articles, very well written and big media publications! We are super happy with it. It’s super aligned with our target market and we definitely wouldn’t have been able to get that kind of quality ourselves.”
Adam Caspary, Founder, Doughlish
Taurus achieved coverage in The Daily Telegraph and this article was syndicated nationally. Other publications include Broadsheet, Pedestrian.TV, 2DayFM and TimeOut. The Sydney launch was a success with a total audience reach of 8, 467, 374 people in one week!