TaurusProfile™

Be yourself with purpose!

If you are a leader or an expert in your field, whether you like it or not, you are the Captain of your personal brand. Taurus Founder Sharon Williams was one of the first pioneers of a personal brand and created our unique trademarked personal branding service over 18 years ago.

TaurusProfile™ defines, develops, promotes and protects your profile. In today’s new normal and with the unprecedented changes requiring us to adapt almost by the hour, it’s never been more important to define, protect, evolve and differentiate your personal brand, image and expertise.

Your personal brand or ‘digital resume’ is constantly being shaped and influenced by online mediums and by others around you. It’s increasingly crucial to take responsibility for your own profile to stay in the game and on the ball.

You are your brand.

Whether discreet or ‘out there’, we help you be yourself with purpose. Focus and you can emerge stronger, surer and way ahead of the field. The TaurusProfile™ process takes you through a structured methodology to strengthen your personal brand presence.

“The TaurusProfile© workshop gave me clarity on my objectives, a clear understanding of my brand profile and focused my effort. It stretched me to build my personal profile and has dramatically increased the value of my brand – the results were instant.”

Michael Bevan, Australia Cricket Legend

You are the captain of your personal brand – stay relevant, keep reinventing

TaurusProfile™ includes a brand audit workshop (available in person and online), where we analyse your existing profile and extract your personality and core values. From here, our team of specialists present you back your personal brand plan and recommend personally tailored sessions – from a selection of over 30 modules – to pinpoint and meet your strategic objectives.

The program is clear, practical and designed to meet specific KPIs. Structured to support corporate leaders, C-level executives, subject matter experts, politicians and rising stars, TaurusProfile™ provides individuals with an increased profile using solid and measurable deliverables.

Expand your business, broaden your horizons, ‘walk the walk’ and ‘talk the talk’ – capture market share by developing your personal brand and increase your company profile!

Who can TaurusProfile™ help?

Any subject matter expert
Board Directors and CEO’s
CFO’s and Risk Managers
Marketing and Public Affairs Directors
Entrepreneurs
C-level executives
Personalities
Sport legends
Celebrities
Politicians
Families and teens
University Students
School Students

Click here to read our TaurusProfile™ brochure

–

Click here to download our TaurusProfile™ brochure (PDF)

“Taurus has helped grow not only my profile within the fitness and entertainment industry but has also expanded the profile of FHIT my online business into the corporate and entrepreneurial space.

Lauren Hannaford, CEO/Founder, FHIT by Lauren Hannaford

What is your personal brand?

Your personal brand is the image you present to the world. As captain of your personal brand, the buck stops with you. It is represented through:

How you are perceived
Delivering presentations
Your success at social events
Your ability to deal with change
How you pivot
The way you communicate
How you react to real-life situations
How you handle and manage a crisis
Personal and professional relevance in terms of your industry
Image and dress code
Body language
The way you speak
Your reputation
The way you deal with people
How you promote your expertise
Quotes in the media
Your online presence
What you hand to people to introduce yourself

In this highly competitive and ever-changing work environment building your personal brand profile positions you a step ahead of your competition. The TaurusProfile™ process guarantees you will:

Gain clarity on your personal brand
Have a strategic communication plan to better develop your personal brand
Gain the confidence to lead and drive conversations on trending topics and global issues and crises
Ensure your key messages flow through your actions, visual, verbal and written communication
Be well equipped to deal with media
Take your place as a thought leader

Why our clients love us.

“The Taurus team are a pleasure to deal with. They are fast, effective and single mindedly focused on deliverables. Sharon is one of the most respectable publicists I have ever met. Its a pleasure to do business with her and Taurus.”

Emanuel Perdis, Managing Director, Napoleon Perdis

Your own personal website

If you are have a brand as a thought leader, having your own website is a good idea. Check out our CEO’s own website www.sharonwilliams.com. Your own website should help you meet business goals and stay relevant. Working closely with you, we start by reviewing your existing online presence and identifying your key online audiences. Employing our in-house expertise and tools such as research, brand study, design, content strategies, marketing expertise and SEO advice, we assure an increased awareness of your personal brand.

Taurus offers:

Personal brand expertise
Strategic personal brand advice
The latest web and search technologies
World-class interface design
Traffic reporting and analytics on how people find your website and where they’re coming from
Advanced search engine optimisation methods
Easy self-managed website content
Online marketing strategy consultation

Online Marketing

To ensure the greatest success with your personal brand, Taurus offers online campaigns to ensure your personal brand presents as an integrated face to audiences online.

Taurus can help you with:

Digital and LinkedIn Strategy
Key Messaging
Creative ideas for your brand
Search Engine Marketing (SEM)
Online newsletter writing and database sign up
Online advertising
Promotions, integrated campaigns and competitions
Sticky content (forums, blogs, polls)
Viral content (Games ‘challenge a friend’), fun stuff (humorous content)

Interactive

In this digital industrial revolution, it is essential to use a variety of mediums to give your message the greatest impact and reach multiple touchpoints. Taurus provides audio-visual services that give your personal brand a competitive edge.

Our audio-visual services include:

Video (corporate video, event video, product/service demo video – can be cut to DVD or embedded online)
Animations and 2 and 3D
Gamification Multimedia (online games, interactive content, presentations, business software such as flash calculators, product and service tours inc voiceover)
Apps through our TaurusApplauncher© service offering

Print

Strong brands cut through

With so much emphasis on digital documents, a sure way to cut through and get a response is a well-designed memorable logo, bio, brochure, clever direct mail or stunning invitation. After all, who gets anything in the mail these days! Strong brands and beautifully designed print makes an impression and we tailor it to your own unique and personal look.

Personal Brand Collateral

Taurus can provide a suite of collateral that ensures your personal brand stands out amongst the ‘noise’ and remains relevant. Using our slick design capabilities as well as expert copywriting where required we can deliver:

Logo
Business cards
Letterheads
Envelopes
Presentation folders
Post-it notes
Writing pads
Greeting cards
Wine labels
Invitations
Case studies
Proposals
Sales kits
Fact sheets
Corporate brochures
Corporate Videos

Download our free Marketing Checklist

If thinking about Marketing is blowing your mind, check out this free questionnaire to guide your journey!

Marketing Checklist signup form

Doughlish – Food

Client Services Outcome

“I didn’t have any reference point in what to expect in going ahead with PR. I was hesitant to go ahead because we felt we could do it ourselves or at least try and reach out to different media outlets and get the info and product across. But having said that we’re really happy we went with Taurus, because of what’s come out of it – such high-quality articles, very well written and big media publications! We are super happy with it. It’s super aligned with our target market and we definitely wouldn’t have been able to get that kind of quality ourselves.”

Adam Caspary, Founder, Doughlish

Taurus achieved coverage in The Daily Telegraph and this article was syndicated nationally. Other publications include Broadsheet, Pedestrian.TV, 2DayFM and TimeOut. The Sydney launch was a success with a total audience reach of 8, 467, 374 people in one week!

View All Case Studies >

Talk to us today.

We invite you to get in touch and we look forward to hearing from you

Level 22, Tower 3, Barangaroo Avenue
Sydney CBD, 2000 NSW Australia.

[email protected]

Call us on 02 9415 4528

taurus-marketing-office