Taurus Profile© be yourself with purpose
If you are a leader or an expert in your field, whether you like it or not, you are Captain of your personal brand. Taurus Founder Sharon Williams was one of the first pioneers of a personal brand and created our unique trademarked personal branding service over 18 years ago.
Taurus Profile© defines, develops, promotes and protects your profile. It has never been more important to define, protect, evolve and differentiate your personal brand, image and expertise.
You are your brand.
Your personal brand or ‘digital resume’ is constantly being shaped and influenced by online mediums and by others around you. It’s increasingly crucial to take responsibility for your own profile to stay in the game and on the ball. And if you don’t others will take your space.
Whether discreet or ‘out there’, we help you be yourself with purpose. Focus and you can emerge stronger, surer and way ahead of the field. The Taurus Profile© process takes you through a structured proven methodology to strengthen your personal brand presence.
You are the captain of your personal brand – stay relevant, keep reinventing
Taurus Profile© includes a brand audit workshop (available in person and online), where we analyse your existing profile and extract your unique personality and core values. From here, our team of specialists present you back your personal brand plan and recommend personally tailored sessions from a selection of over 30 modules – to pinpoint and meet your strategic objectives.
The program is clear, practical and designed to meet specific KPIs. Structured to support corporate leaders, C-level executives, subject matter experts, politicians and rising stars, Taurus Profile© provides individuals with an increased profile using solid and measurable deliverables.
Who can Taurus Profile© help?
- Any subject matter expert
- Board Directors and CEO’s
- CFO’s and Risk Managers
- Marketing and Public Affairs Directors
- Entrepreneurs
- C-level executives
- Personalities
- Sport legends
- Celebrities
- Politicians
- Families and teens
- University Students
- School Students
What is your personal brand?
Your personal brand is the image you present to the world. As captain of your personal brand, the buck stops with you. It is represented through:
- How you are perceived
- Delivering presentations
- Your success at social events
- Your ability to deal with change
- How you pivot
- The way you communicate
- How you react to real-life situations
- How you handle and manage a crisis
- Personal and professional relevance in terms of your industry
- Image and dress code
- Body language
- The way you speak
- Your reputation
- The way you deal with people
- How you promote your expertise
- Quotes in the media
- Your online presence
- What you hand to people to introduce yourself
In this highly competitive and ever-changing work environment building your personal brand profile positions you a step ahead of your competition. The Taurus Profile© process guarantees you will:
- Gain clarity on your personal brand
- Have a strategic communication plan to better develop your personal brand
- Gain the confidence to lead and drive conversations on trending topics and global issues and crises
- Ensure your key messages flow through your actions, visual, verbal and written communication
- Be well equipped to deal with media
- Take your place as a thought leader
Why our clients love us
Your own personal website
If you have a brand as a thought leader, having your own website is a good idea. Check out Sharon’s website www.sharonwilliams.com. Your own website should help you meet business goals and stay relevant. Working closely with you, we start by reviewing your existing online presence and identifying your key online audiences. Employing our in-house expertise and tools such as research, brand study, design, content strategies, marketing expertise and SEO advice, we assure an increased awareness of your personal brand.
Taurus offers:
- Personal brand expertise
- Strategic personal brand advice
- The latest web and search technologies
- World-class interface design
- Traffic reporting and analytics on how people find your website and where they’re coming from
- Advanced search engine optimisation methods
- Easy self-managed website content
- Online marketing strategy consultation
Online marketing
Taurus can help you with:
- Digital and LinkedIn Strategy
- Key Messaging
- Creative ideas for your brand
- Search Engine Marketing (SEM)
- Online newsletter writing and database sign up
- Online advertising
- Promotions, integrated campaigns and competitions
- Sticky content (forums, blogs, polls)
- Viral content (Games ‘challenge a friend’), fun stuff (humorous content)
Interactive
In this digital world, it is essential to use a variety of integrated mediums to give your message the greatest impact and reach multiple touchpoints. Taurus provides audio-visual services and a full service TV studio and podcast facility that give your personal brand a competitive edge.
Our audio-visual services include:
- Video (corporate video, event video, product/service demo video – can be cut to DVD or embedded online)
- Animations and 2 and 3D and CGI
- Gamification Multimedia (online games, interactive content, presentations, business software such as flash calculators, product and service tours inc voiceover)
- Apps through our TaurusApplauncher© service offering
- Full TV studio and podcast room with all production and management
Print - We believe strong brands cut through
With so much emphasis on digital documents, a sure way to cut through and get a response is a well-designed memorable logo, bio, brochure, clever direct mail or stunning invitation. After all, who gets anything in the mail these days! Strong brands and beautifully designed print makes an impression and we tailor it to your own unique and personal look.
Taurus Creative© provides fast, effective design and production services.
Personal brand collateral
- Logo
- Business cards
- Letterheads
- Envelopes
- Presentation folders
- Post-it notes
- Writing pads
- Greeting cards
- Wine labels
- Invitations
- Case studies
- Proposals
- Sales kits
- Fact sheets
- Corporate brochures
- Corporate videos
- Bios
- Speaker bios