About Taurus

Taurus is a privately owned, award-winning integrated strategic marketing and PR agency servicing smart entrepreneurs globally from our Sydney HQ since 1995.  Taurus offers unparalleled levels of service with a practical ‘No Bull’ approach focused on delivering results based on the TaurusBullseye©.

Taurus is one of Australia’s highest profile integrated Marketing agencies. We deliver strategic Marketing, Public Relations, Creative and Social Media Solutions to help drive business growth. Clients range from smart entrepreneurs to major ASX-listed corporations across the B2B and B2C sectors.

After so long in business, we tend to work from referrals & have won awards for multiple and clever campaigns in Australia. Our ethos is no bull & life at Taurus is about doing great work with people we like.

We warmly invite you to experience the Taurus way of doing business!

Here’s a little bit about us

 

 

The Taurus Story

25 years, 1000 brands, across 4 continents with people we ‘get’ across industry

Taurus began in 1995 when Founder & CEO Sharon Williams was personally chosen by Tech Entrepreneur Peter Kazacos, former CEO of The KAZ Group, to help build the KAZ brand into the largest IT services company in Australia. Peter sought and selected Sharon personally from her international reputation with Global Tech Start up and IBM Business Partner Synon Inc. Working together with Peter and the Directors directly, through acquisitions, KAZ became the most successful IT IPO float of the year in 2003 when the company sold for $340m.

Based on this success, referrals to Taurus grew and while our sweet spot remains B2B tech companies, as our long- term clients and captains of industry have branched into other sectors, so have we! We’ve had extraordinary wins with B2C, consumer, NFP, professional services and education and run Australia’s largest community campaigns too.

Life at Taurus, is about a genuine care factor and doing great work with people we like!

Who Taurus works with

We are proud our entrepreneurs come back to us time and time again

Taurus clients range from single entrepreneurs with a big idea, to established smart and disruptive entrepreneurs to major ASX-listed corporations & their global Marketing Teams. Generally Taurus works at CEO, Board and Founder, Serial Entrepreneurs, C-Suite Executives but we also enjoy working with dynamic Marketing Managers & Communications Professionals.

Our geographical reach spans 4 continents, having worked in London, Hong Kong, Singapore, and Australia.  Our clients come to us from overseas to enter  the Australian market, or to grow their presence from an Australian base. We have worked with brands based in Paris, London, the US, New Zealand and Asia. Locally we work with CEO’s in every State.

Although B2B tech is what we built our reputation, we work in both B2B & B2C sectors, with dedicated Senior Account Directors heading up each approach. Understanding the fundamental differences allows us to tweak each campaign differently to target the correct decision-makers, at the right time & in a winning way.

B2b & B2c Clients

We understand B2B in and out and have worked with brands globally from inception through to IPO and beyond.

We have tailored services specifically designed for our B2C customers whether you are in the fashion, beauty, health & wellness or celebrity sector – we’ve got an approach we’d like to share with you!

We are proud that our clients keep returning & recommending us year after year.

Here’s what some of our customers have to say:

Industries we work with

From the most intricate Tech to celebrity & entrepreneur personal brands there’s not one industry Taurus hasn’t touched in our 25 years

 

Aged Care

Apps

Associations

ASX Listed

Banking and Finance

Beauty

BioTech

Childcare

Consumer

Digital

Education

Energy

Entrepreneurs

Fashion

FinTech

Green and Environmental

Health

IPO

Insurance

Professional Services

Property

Manufacturing

Music

Mining

Non-For-Profit

Religious Bodies

Training

Technology

Sports

Click here to watch our Founder & CEO Sharon Williams bring the TaurusBullseye© to life!

Our TaurusBullseye© Methodology

We aim for Marketing & PR Success – how to hit the Bullseye!

Alongside the high quality, proven & trademarked services, we offer you unparalleled levels of service with a practical, ‘No Bull’ approach focused on delivering results. With years of experience, we warmly invite you to experience the Taurus way of doing business!

Our Award-Winning Work

25 Years of Award-Winning Results

We love what we do and when we get time from driving growth for our clients we enter awards to showcase our work. We have won high profile Awards for a variety of clients and many of our case studies are taught in University curriculums

 

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AMI Australian Marketing Institute

Award for Marketing Excellence 2010

Brand Extension NSW State Winner for the Jesus All About Life Campaign

 

PRIA public relation award

PRIA Public Relations Institute of Australia

NSW State Award for Excellence 2011

Environmental Category, Sharon Ghatora for the Clean Up Australia Day Campaign

AMI award ribbon 02

AMI Australian Marketing Institute

Award for Marketing Excellence 2010

Brand Extension National Finalist for the Jesus All About Life Campaign

Golden State award

PRIA Public Relations Institute of Australia

Golden Target Award 2010

Community Relations Category, Sharon Williams & Sharon Ghatora for the Jesus All About Life Campaign

PRIA public relation award

PRIA Public Relations Institute of Australia

NSW State Award for Excellence 2010

Community Relations Category, Sharon Williams & Sharon Ghatora for the Jesus All About Life Campaign

Golden State award

PRIA Public Relations Institute of Australia

Golden Target Award 2007

B2B Category for PR Excellence

How we work at Taurus

We are proud our entrepreneurs come back to us time and time again

Our clients range from the youngest start-ups, to SME’s to major ASX listed corporations in Australia & globally overseas. You will work with our highly-specialised team with our no-bull’ promise to achieve outstanding results via a highly personalised service. Talk to us to hear our practical approach to marketing strategy, PR, branding and social media concepts.

We work with and are trusted by Australia’s leading CEOs based on our excellent track record of delivering tangible results. Our passion is innovation, disruption, new thinking, and we work with brands we believe will succeed. We’ve trademarked a range of best practice service offerings to assist you set your appropriate strategy, execution and engagement.

The client/agency relationship

We understand the needs of the client/agency relationship from both sides of the fence. That’s why Taurus was created, our Founder Sharon wanted to create the ideal agency and commitment levels she would like to work with.

Initial Consult – When you reach out to Taurus

When you first make contact with Taurus our aim is to reach you within 24 hours. We obtain a brief from you & go through one of our Client Briefing Documents which involves a Marketing Audit. This ensures our sales team provides our Account Management Team with a valuable hand over & ensures we fully understand your business & how it runs.

Plan of Attack

We introduce you to the CEO & Founder Sharon Williams & your Taurus Account Team and get to understand your story. Most of our clients choose to undergo our TaurusBullseye© Marketing strategy which enables them to view the next 12 months.  They thenfacilitate the proposed strategy in house, or outsource it to the Taurus Team via a retainer or project process. Other clients like to trial our services via a project but on the whole,  those that have been referred to us usually start with a 12 month retainer. We can advise you on what we think you should do after we complete our initial Client Briefing Document.

Key Criteria

Work with Taurus and you have access to our network. Our Founder & CEO has been coined the ‘Networking Queen’ of Sydney, & after operating across 4 continents we have brands & people we have association with – such as Advance (the largest network of high achieving Australians), the Chambers of Commerce & over 250 high net worth individuals we know who may invest in your business. See below for some examples, we will continue to introduce you to people who may be able to assist & grow your business.

Success

Taurus works to KPI’s that are agreed by both parties & we work until they’re delivered. Your Taurus Account Team works to 90 Day Plans & you will be provided with a weekly or fortnightly update email followed by a review & meeting to re-strategise each quarter at the end of 90 Days.

We love to create case studies of our great work & would be delighted to create a case study to help promote your brand.

In the Taurus Network - Our friends & Partners

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Watch Taurus Founder & CEO, Sharon Williams in action

Taurus Founder & CEO, Sharon Williams

Taurus Founder

Our CEO is a thought leader, media commentator, 9MSN blogger and sought-after speaker. Taurus Founder and CEO Sharon Williams FPRIA (Fellow of the PR Institute), Board Director, and Guest Chair, The CEO Institute is a passionate and motivational speaker who inspires and informs in equal measure.

Sharon Williams in action

Just Mums Strategy – view a sneak peak into one of our famous TaurusBullseye© Strategy Sessions.

Sharon speaking with Seven News about intergenerational living through COVID

Sharon Williams appears on The Carousel with Sarah Harris

Get Connected with Sharon

Learn more about Sharon on her new website HERE

Follow Sharon on her Socials

Sharon’s social profiles:

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Feedback from our Clients

Ansarada, Managing Director, Sam Riley

“Working with an integrated agency saves us time and takes away risk. Dedicated frontline people and an agency principal I can call anytime means I don’t waste time with people who don’t know my business and results are fast.”
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Head of Marketing, Sentral Education, Yusuf Pingar

"I am always pushing my teams for new ideas, improvement and innovation in marketing. That also applies to all agencies that work with us at Sentral. At the beginning of this year, while brainstorming for ideas to try new ways of engaging with our Facebook audience and generate new content, Taurus proposed a testimonial and product feedback focussed campaign that would build engagement with our Facebook audience and generate testimonials we could leverage across our assets. This was in line with our overall goal of producing user generated content as it holds tremendous value amongst our TA. We loved the idea and immediately approved it after figuring out the mechanics of the project."
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Former KAZ Computer Services Ltd, Marketing Executive, Marnie Withers

"Taurus work with us on a broad range of projects including brochures and collateral, research and development of corporate case studies, copywriting and PR. Their PR expertise keeps the KAZ name at the forefront of business news. The tailored approach they use to put out a press release means we get excellent coverage time after time. The Taurus team are highly experienced with extensive industry knowledge and are a delight to work with."
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2OPHealth, Director and Psychiatrist, Dr. Frank Chow

“I was uncertain with the business and marketing strategies prior to engaging with Taurus. Through the Taurus Bullseye™ strategy session, I received the marketing strategy proposal that actually doubles up as a business strategy proposal which has been really helpful with my business planning."
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Datacom, Business Development Manager, Frank Mastronardo

"Before Taurus, we weren’t even on the media’s radar; now we have a steady stream of coverage."
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Avocent, Marketing Director, Brendan Walsh

“The team at Taurus really did a very good job for Avocent. I was very pleased with the way they handled the account. Sharon has fundamental ideals which are reflected by her staff. Taurus is a very professional operation.”
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Selfcert, Managing Director, Eoin Joyce

“From Taurus we got sound strategic advice backed up with practical marketing tactics from skilled professionals. What particularly impressed us was the way Taurus always referred to ‘our’ business; we were working together from day one.”
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GM Small Business & Channel Partners, My Net Fone Group , Lee Atkinson

"I couldn’t think of a more fitting person to open our first in a series of events. Sharon Williams is clearly an exceptional speaker who knows how to relate material directly and relevantly to the audience. My clients all remarked how much they took from the session and my marketing team were blown away by the quality of what was presented. I cannot recommend Sharon and Taurus Marketing enough and am looking forward to the next time we can work together."
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Trans-Tasman Business Circle, CEO, John Weiss

“Sharon in particular reaches out into new media, into new areas in which she integrates and links back to all of her clients, so I found it a very wide and embracing approach to the mission that we’re on, which is to make a name.”
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SecureData Group, Gina Burman

"Taurus prepared case studies of the highest standard for SecureData Group. Their work really stands apart from anything we've previously commissioned. The Taurus team are efficient in keeping you up to date with their progress, maintaining almost constant contact. Taurus’ ability to gain customer buy in was outstanding. Our customers were truly excited by the prospect of having case studies prepared; they felt like stars! Taurus made our customers appreciate that it was a win–win situation and the testimonials Taurus extracted were so impressive they couldn’t have been better if we'd paid our clients to say it! The standard of the writing was excellent, with one of the case studies being placed in The Australian IT Section as the lead case study. You can’t say better than that!"
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