About Taurus
Taurus is a privately owned, award-winning integrated strategic marketing and PR agency servicing smart entrepreneurs globally from our Sydney HQ since 1995. Taurus offers unparalleled levels of service with a practical ‘No Bull’ approach focused on delivering results based on the TaurusBullseye©.
Taurus is one of Australia’s highest profile integrated Marketing agencies. We deliver strategic Marketing, Public Relations, Creative and Social Media Solutions to help drive business growth. Clients range from smart entrepreneurs to major ASX-listed corporations across the B2B and B2C sectors.
After so long in business, we tend to work from referrals & have won awards for multiple and clever campaigns in Australia. Our ethos is no bull & life at Taurus is about doing great work with people we like.
We warmly invite you to experience the Taurus way of doing business!
Here’s a little bit about us
The Taurus Story
25 years, 1000 brands, across 4 continents with people we ‘get’ across industry
Taurus began in 1995 when Founder & CEO Sharon Williams was personally chosen by Tech Entrepreneur Peter Kazacos, former CEO of The KAZ Group, to help build the KAZ brand into the largest IT services company in Australia. Peter sought and selected Sharon personally from her international reputation with Global Tech Start up and IBM Business Partner Synon Inc. Working together with Peter and the Directors directly, through acquisitions, KAZ became the most successful IT IPO float of the year in 2003 when the company sold for $340m.
Based on this success, referrals to Taurus grew and while our sweet spot remains B2B tech companies, as our long- term clients and captains of industry have branched into other sectors, so have we! We’ve had extraordinary wins with B2C, consumer, NFP, professional services and education and run Australia’s largest community campaigns too.
Life at Taurus, is about a genuine care factor and doing great work with people we like!
Who Taurus works with
We are proud our entrepreneurs come back to us time and time again
Taurus clients range from single entrepreneurs with a big idea, to established smart and disruptive entrepreneurs to major ASX-listed corporations & their global Marketing Teams. Generally Taurus works at CEO, Board and Founder, Serial Entrepreneurs, C-Suite Executives but we also enjoy working with dynamic Marketing Managers & Communications Professionals.
Our geographical reach spans 4 continents, having worked in London, Hong Kong, Singapore, and Australia. Our clients come to us from overseas to enter the Australian market, or to grow their presence from an Australian base. We have worked with brands based in Paris, London, the US, New Zealand and Asia. Locally we work with CEO’s in every State.
Although B2B tech is what we built our reputation, we work in both B2B & B2C sectors, with dedicated Senior Account Directors heading up each approach. Understanding the fundamental differences allows us to tweak each campaign differently to target the correct decision-makers, at the right time & in a winning way.
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Here’s what some of our customers have to say:
B2b & B2c Clients
We understand B2B in and out and have worked with brands globally from inception through to IPO and beyond.
We have tailored services specifically designed for our B2C customers whether you are in the fashion, beauty, health & wellness or celebrity sector – we’ve got an approach we’d like to share with you!
We are proud that our clients keep returning & recommending us year after year.
Industries we work with
From the most intricate Tech to celebrity & entrepreneur personal brands there’s not one industry Taurus hasn’t touched in our 25 years
Aged Care
Apps
Associations
ASX Listed
Banking and Finance
Beauty
BioTech
Childcare
Consumer
Digital
Education
Energy
Entrepreneurs
Fashion
FinTech
Green and Environmental
Health
IPO
Insurance
Professional Services
Property
Manufacturing
Music
Mining
Non-For-Profit
Religious Bodies
Training
Technology
Sports
Our TaurusBullseye© Methodology
We aim for Marketing & PR Success – how to hit the Bullseye!
Alongside the high quality, proven & trademarked services, we offer you unparalleled levels of service with a practical, ‘No Bull’ approach focused on delivering results. With years of experience, we warmly invite you to experience the Taurus way of doing business!
Click here to watch our Founder & CEO Sharon Williams bring the TaurusBullseye© to life!
Our Award-Winning Work
25 Years of Award-Winning Results
We love what we do and when we get time from driving growth for our clients we enter awards to showcase our work. We have won high profile Awards for a variety of clients and many of our case studies are taught in University curriculums
Australian Enterprise Award – Best PR & Marketing Agency 2020 Sydney
Taurus Marketing hit another Bullseye in 2020 by being awarded the prestigious title of ‘Best PR & Marketing Agency in Sydney’ from the 2020 APAC Insider Australian Enterprise Awards. APAC Insider is a leading publication that brings readers in the Asia Pacific Region essential content and news from within the business sphere every quarter.
PRIA NSW State Awards for Excellence
Clean Up Australia Day campaign by Taurus Marketing for Clean Up Australia Day (Environment Category).
PRIA NSW State Awards for Excellence
AussiePay’s WorkChoices campaign by Taurus Marketing for AussiePay (B2B Marketing category).
PRIA Golden Target Award & an AMI Award for Marketing Excellence
Jesus. All About Life campaign by Taurus Marketing for Bible Society NSW (Community Relations category).
The largest promotional campaign ever undertaken by Christians in Australia. 1800 Churches from 15 denominations came together to bring Jesus back into everyday conversations – a huge challenge with no product, service or event to promote and a 2000-year-old intangible!
Jesus. All About Life campaign by Taurus Marketing for Bible Society NSW (Brand Extension category). Displaying the effectiveness of the exposure that we provided for Bible Society NSW’s campaign. https://taurusmarketing.com.au/case-studies/jesus-all-about-life/
How we work at Taurus
We are proud our entrepreneurs come back to us time and time again
Our clients range from the youngest start-ups, to SME’s to major ASX listed corporations in Australia & globally overseas. You will work with our highly-specialised team with our no-bull’ promise to achieve outstanding results via a highly personalised service. Talk to us to hear our practical approach to marketing strategy, PR, branding and social media concepts.
We work with and are trusted by Australia’s leading CEOs based on our excellent track record of delivering tangible results. Our passion is innovation, disruption, new thinking, and we work with brands we believe will succeed. We’ve trademarked a range of best practice service offerings to assist you set your appropriate strategy, execution and engagement.
The client/agency relationship
We understand the needs of the client/agency relationship from both sides of the fence. That’s why Taurus was created, our Founder Sharon wanted to create the ideal agency and commitment levels she would like to work with.
Initial Consult – When you reach out to Taurus
When you first make contact with Taurus our aim is to reach you within 24 hours. We obtain a brief from you & go through one of our Client Briefing Documents which involves a Marketing Audit. This ensures our sales team provides our Account Management Team with a valuable hand over & ensures we fully understand your business & how it runs.
Plan of Attack
We introduce you to the CEO & Founder Sharon Williams & your Taurus Account Team and get to understand your story. Most of our clients choose to undergo our TaurusBullseye© Marketing strategy which enables them to view the next 12 months. They thenfacilitate the proposed strategy in house, or outsource it to the Taurus Team via a retainer or project process. Other clients like to trial our services via a project but on the whole, those that have been referred to us usually start with a 12 month retainer. We can advise you on what we think you should do after we complete our initial Client Briefing Document.
Key Criteria
Work with Taurus and you have access to our network. Our Founder & CEO has been coined the ‘Networking Queen’ of Sydney, & after operating across 4 continents we have brands & people we have association with – such as Advance (the largest network of high achieving Australians), the Chambers of Commerce & over 250 high net worth individuals we know who may invest in your business. See below for some examples, we will continue to introduce you to people who may be able to assist & grow your business.
Success
Taurus works to KPI’s that are agreed by both parties & we work until they’re delivered. Your Taurus Account Team works to 90 Day Plans & you will be provided with a weekly or fortnightly update email followed by a review & meeting to re-strategise each quarter at the end of 90 Days.
We love to create case studies of our great work & would be delighted to create a case study to help promote your brand.
In the Taurus Network - Our friends & Partners
Taurus Founder & CEO, Sharon Williams
Taurus Founder
Our CEO is a thought leader, media commentator, 9MSN blogger and sought-after speaker. Taurus Founder and CEO Sharon Williams FPRIA (Fellow of the PR Institute), Board Director, and Guest Chair, The CEO Institute is a passionate and motivational speaker who inspires and informs in equal measure.
Watch Taurus Founder & CEO, Sharon Williams in action
Sharon Williams in action
Just Mums Strategy – view a sneak peak into one of our famous TaurusBullseye© Strategy Sessions.
Sharon speaking with Sydney Smash Cakes on Personal Brand & Marketing!
Sharon Williams appears on The Carousel with Sarah Harris
Feedback from our Clients
TeleWare Australia and New Zealand, General Manager, Richard Adams
“Absolutely outstanding! Taurus has got the market completely wired. We’re getting a lot of press – we couldn’t have picked a better agency for PR. Taurus knows our industry, knows the media, and their long-term success with client relationships in the US proved distance was no barrier to them. Our aim was to educate our market in the most cost-effective way and Taurus has achieved this. Before, it was a matter of ‘Teleware – who?’, now it’s ‘Teleware – I’ve heard of them’. Taurus and the people behind the organisation – I trust implicitly with my business!”Esker Software, Managing Director, James Elkington
“We signed up several new deals, directly attributable to the coverage Taurus gained for us in The Financial Review, a first for us in Australia. The publicity Taurus achieved for us in well known publications raised our profile and created awareness of our technology.”CEO Magazine, Managing Director, Daniel Di Loreto
“After considering numerous PR and Marketing agencies that excel in the business and executive space, one stood out from the crowd – Taurus Marketing. After talking to Sharon, Valerie and the team, it was evident that we had made the right decision by commissioning Taurus Marketing to undertake the scope of work. The team provided a strategic vision and direction followed by a sharp execution, which delivered results that exceeded our expectations.”Cybertrust, General Manager of Commercial Sales, Jennie McLaughlin
“In Taurus we have a whole team at our fingertips, from writing brochures that translate our industry jargon into plain English, to slick creative and events that go off without a hitch. We turn on senior resource like a tap.”Small Business & Regional Development, Executive Director, Enterprise, Michael Cullen
"Your involvement as a speaker this year has greatly contributed to this success of the program and I would like to take this opportunity to thank you personally for your time and effort in putting together your presentation. We look forward to working with you again in the future."Owner & Manager, Host my Home, Julie George
"I engaged Taurus to assist in promoting my book - Million Dollar Host and to establish me as an Industry Leader in the ‘sharing economy’. Within a four-week time frame the Taurus Team were able to get me national exposure through Radio, TV and Online publications. The result of this exposure was beyond my expectations! I highly recommend Taurus as being ultimate professionals and offering a fantastic value for money service.”Exhibition Supplier, Ben Russell
“I have worked with Taurus on numerous display and exhibition jobs over the last five years. All with great results for our customers! In the display industry deadlines are always crucial (the show will not wait!). Despite the pressures that these deadlines add to the task at hand, I have not once seen Taurus let their customer down, but rather always willing and able to take control of the situation. They are always cheerful and a pleasure to deal with.”Zone Labs, a Check Point Company, International Public Relations Manager, Ally Zwahlen
"I work with PR agencies internationally and the best are those that allow the client to feel they are thinking about your business all the time, and are always alert for ways to promote you – they never switch off. This is Taurus."ConnXion, CEO, David Colvin
“PR is essential for a publicly-listed company like us; I can plot spikes in shareholder support when we get in the press.”GiggedIn, Edwin Onggo
“The Taurus team were great to work with. We ended up getting a great response from a number of the mastheads and I was very happy to have them work on our project.”
Get Connected with Sharon
Learn more about Sharon on her new website HERE
Follow Sharon on her Socials
Sharon’s social profiles:
