About Taurus
Taurus is a privately owned, award-winning integrated strategic marketing and PR agency servicing smart entrepreneurs globally from our Sydney HQ since 1995. Taurus offers unparalleled levels of service with a practical ‘No Bull’ approach focused on delivering results based on the TaurusBullseye©.
Taurus is one of Australia’s highest profile integrated Marketing agencies. We deliver strategic Marketing, Public Relations, Creative and Social Media Solutions to help drive business growth. Clients range from smart entrepreneurs to major ASX-listed corporations across the B2B and B2C sectors.
After so long in business, we tend to work from referrals & have won awards for multiple and clever campaigns in Australia. Our ethos is no bull & life at Taurus is about doing great work with people we like.
We warmly invite you to experience the Taurus way of doing business!
Here’s a little bit about us
The Taurus Story
25 years, 1000 brands, across 4 continents with people we ‘get’ across industry
Taurus began in 1995 when Founder & CEO Sharon Williams was personally chosen by Tech Entrepreneur Peter Kazacos, former CEO of The KAZ Group, to help build the KAZ brand into the largest IT services company in Australia. Peter sought and selected Sharon personally from her international reputation with Global Tech Start up and IBM Business Partner Synon Inc. Working together with Peter and the Directors directly, through acquisitions, KAZ became the most successful IT IPO float of the year in 2003 when the company sold for $340m.
Based on this success, referrals to Taurus grew and while our sweet spot remains B2B tech companies, as our long- term clients and captains of industry have branched into other sectors, so have we! We’ve had extraordinary wins with B2C, consumer, NFP, professional services and education and run Australia’s largest community campaigns too.
Life at Taurus, is about a genuine care factor and doing great work with people we like!
Who Taurus works with
We are proud our entrepreneurs come back to us time and time again
Taurus clients range from single entrepreneurs with a big idea, to established smart and disruptive entrepreneurs to major ASX-listed corporations & their global Marketing Teams. Generally Taurus works at CEO, Board and Founder, Serial Entrepreneurs, C-Suite Executives but we also enjoy working with dynamic Marketing Managers & Communications Professionals.
Our geographical reach spans 4 continents, having worked in London, Hong Kong, Singapore, and Australia. Our clients come to us from overseas to enter the Australian market, or to grow their presence from an Australian base. We have worked with brands based in Paris, London, the US, New Zealand and Asia. Locally we work with CEO’s in every State.
Although B2B tech is what we built our reputation, we work in both B2B & B2C sectors, with dedicated Senior Account Directors heading up each approach. Understanding the fundamental differences allows us to tweak each campaign differently to target the correct decision-makers, at the right time & in a winning way.
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Here’s what some of our customers have to say:
B2b & B2c Clients
We understand B2B in and out and have worked with brands globally from inception through to IPO and beyond.
We have tailored services specifically designed for our B2C customers whether you are in the fashion, beauty, health & wellness or celebrity sector – we’ve got an approach we’d like to share with you!
We are proud that our clients keep returning & recommending us year after year.
Industries we work with
From the most intricate Tech to celebrity & entrepreneur personal brands there’s not one industry Taurus hasn’t touched in our 25 years
Aged Care
Apps
Associations
ASX Listed
Banking and Finance
Beauty
BioTech
Childcare
Consumer
Digital
Education
Energy
Entrepreneurs
Fashion
FinTech
Green and Environmental
Health
IPO
Insurance
Professional Services
Property
Manufacturing
Music
Mining
Non-For-Profit
Religious Bodies
Training
Technology
Sports
Our TaurusBullseye© Methodology
We aim for Marketing & PR Success – how to hit the Bullseye!
Alongside the high quality, proven & trademarked services, we offer you unparalleled levels of service with a practical, ‘No Bull’ approach focused on delivering results. With years of experience, we warmly invite you to experience the Taurus way of doing business!
Click here to watch our Founder & CEO Sharon Williams bring the TaurusBullseye© to life!
Our Award-Winning Work
25 Years of Award-Winning Results
We love what we do and when we get time from driving growth for our clients we enter awards to showcase our work. We have won high profile Awards for a variety of clients and many of our case studies are taught in University curriculums
AMI Australian Marketing Institute
Award for Marketing Excellence 2010
Brand Extension NSW State Winner for the Jesus All About Life Campaign
PRIA Public Relations Institute of Australia
NSW State Award for Excellence 2011
Environmental Category, Sharon Ghatora for the Clean Up Australia Day Campaign
AMI Australian Marketing Institute
Award for Marketing Excellence 2010
Brand Extension National Finalist for the Jesus All About Life Campaign
PRIA Public Relations Institute of Australia
Golden Target Award 2010
Community Relations Category, Sharon Williams & Sharon Ghatora for the Jesus All About Life Campaign
PRIA Public Relations Institute of Australia
NSW State Award for Excellence 2010
Community Relations Category, Sharon Williams & Sharon Ghatora for the Jesus All About Life Campaign
PRIA Public Relations Institute of Australia
Golden Target Award 2007
B2B Category for PR Excellence
How we work at Taurus
We are proud our entrepreneurs come back to us time and time again
Our clients range from the youngest start-ups, to SME’s to major ASX listed corporations in Australia & globally overseas. You will work with our highly-specialised team with our no-bull’ promise to achieve outstanding results via a highly personalised service. Talk to us to hear our practical approach to marketing strategy, PR, branding and social media concepts.
We work with and are trusted by Australia’s leading CEOs based on our excellent track record of delivering tangible results. Our passion is innovation, disruption, new thinking, and we work with brands we believe will succeed. We’ve trademarked a range of best practice service offerings to assist you set your appropriate strategy, execution and engagement.
The client/agency relationship
We understand the needs of the client/agency relationship from both sides of the fence. That’s why Taurus was created, our Founder Sharon wanted to create the ideal agency and commitment levels she would like to work with.
Initial Consult – When you reach out to Taurus
When you first make contact with Taurus our aim is to reach you within 24 hours. We obtain a brief from you & go through one of our Client Briefing Documents which involves a Marketing Audit. This ensures our sales team provides our Account Management Team with a valuable hand over & ensures we fully understand your business & how it runs.
Plan of Attack
We introduce you to the CEO & Founder Sharon Williams & your Taurus Account Team and get to understand your story. Most of our clients choose to undergo our TaurusBullseye© Marketing strategy which enables them to view the next 12 months. They thenfacilitate the proposed strategy in house, or outsource it to the Taurus Team via a retainer or project process. Other clients like to trial our services via a project but on the whole, those that have been referred to us usually start with a 12 month retainer. We can advise you on what we think you should do after we complete our initial Client Briefing Document.
Key Criteria
Work with Taurus and you have access to our network. Our Founder & CEO has been coined the ‘Networking Queen’ of Sydney, & after operating across 4 continents we have brands & people we have association with – such as Advance (the largest network of high achieving Australians), the Chambers of Commerce & over 250 high net worth individuals we know who may invest in your business. See below for some examples, we will continue to introduce you to people who may be able to assist & grow your business.
Success
Taurus works to KPI’s that are agreed by both parties & we work until they’re delivered. Your Taurus Account Team works to 90 Day Plans & you will be provided with a weekly or fortnightly update email followed by a review & meeting to re-strategise each quarter at the end of 90 Days.
We love to create case studies of our great work & would be delighted to create a case study to help promote your brand.
In the Taurus Network - Our friends & Partners
Taurus Founder & CEO, Sharon Williams
Taurus Founder
Our CEO is a thought leader, media commentator, 9MSN blogger and sought-after speaker. Taurus Founder and CEO Sharon Williams FPRIA (Fellow of the PR Institute), Board Director, and Guest Chair, The CEO Institute is a passionate and motivational speaker who inspires and informs in equal measure.
Watch Taurus Founder & CEO, Sharon Williams in action
Sharon Williams in action
Just Mums Strategy – view a sneak peak into one of our famous TaurusBullseye© Strategy Sessions.
Sharon speaking with Sydney Smash Cakes on Personal Brand & Marketing!
Sharon Williams appears on The Carousel with Sarah Harris
Feedback from our Clients
Growth Director, Attention Experts, George Hawwa
"I feel the Taurus Profile really was like therapy for me as a business owner. It helped focus on the outcomes and profile as me as a business owner, as opposed to always focusing on the business brand with me as owner not considered. It aligned well. Sam and Sharon's delivery of my profile to me was extremely valuable and opened an insight on my profile I had not considered before. It has allowed me to focus and align on my next steps with a correct PR campaign"Head of Marketing, Sentral Education, Yusuf Pingar
“Taurus is a great PR partner; led by Sharon and her dedicated team, Taurus excels at understanding client’s needs and delivers great results. Our business and product category can be tricky for people to understand. Its a complex product within the technology sector but our account manager Shazana has done a great job in understanding our business, customers and then converting our marketing strategy into an effective PR solution. I was impressed by the quality of writing, ability to craft compelling angles, efficient media relations and a pro-active approach towards handling media enquiries.Playoust Churcher, Managing Director, Brett Churcher
“The amount of new business we have gained through the website has been well beyond our expectations – to say we are thrilled with the results would be an understatement.”Aussiepay, Managing Director, Dean Morelli
“Taurus created the campaign – we got coverage in the Australian, The Australian Financial Review, The Sydney Morning Herald, The Age, Computerwood, Human Resources, CEO onlne and I’m Boss TV. Through Taurus, I instantly became the Financial Review’s WorkChoices payroll expert and commentator! What is so refreshing about Taurus compared with other agencies I’ve dealt with is nothing they do is ever less than professional.”Datacom, Former CEO RIP, Michael Browne
"To measure results we set specific KPIs around PR, signing stories and case studies. Taurus is performing exceptionally well against every benchmark."Former KAZ Computer Services Ltd, Marketing Executive, Marnie Withers
"Taurus work with us on a broad range of projects including brochures and collateral, research and development of corporate case studies, copywriting and PR. Their PR expertise keeps the KAZ name at the forefront of business news. The tailored approach they use to put out a press release means we get excellent coverage time after time. The Taurus team are highly experienced with extensive industry knowledge and are a delight to work with."Osteoporosis Australia, CEO, Judy Stenmark
“For our 2003 Bone Ball, we found Taurus innovative and efficient. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done. Above all Taurus is friendly and approachable which makes working with them an easy, productive and enjoyable experience.”Ansarada, Managing Director, Sam Riley
“Working with an integrated agency saves us time and takes away risk. Dedicated frontline people and an agency principal I can call anytime means I don’t waste time with people who don’t know my business and results are fast.”Artis Group, CEO & Board Member, Mark Bennett
“Taurus demonstrate that our business success is paramount and I feel I have a genuine partner. We could not be happier with their service, guidance and delivery. You really feel they are on side with experienced counsel.”PACT Global, Director, Colin Morris
“We were covered in The Australian, the Financial Review, the Rust Report and Computer Daily News. The exposure was excellent and generated a lot of feedback.”
Get Connected with Sharon
Learn more about Sharon on her new website HERE
Follow Sharon on her Socials
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