For centuries, the subject of leadership has been studied down to an art. Armies, scholars, governments, and businesses alike have asked over and over: what makes a good leader? What qualities should an effective leader possess? Of course, leadership is hardly ever as clear cut as a set of characteristics or as simple as ticking… Read more »
As cost of living expenses continue to rise, the threat of bankruptcy is starting to become a real one, though it doesn’t happen overnight. Taurus client, Christopher Zinn, personal finance expert and Life Sherpa consumer campaigner, commented that the situations that can lead up to bankruptcy are complicated and that “a post-Covid hangover” can be… Read more »
As the industry with one of the highest carbon emissions globally and net zero targets being set as a worldwide standard, digitalisation will be key to turning things around sustainably. Taurus client, Paul Laycock, CEO of VinZero, explained that “data will no doubt be the new currency for achieving net zero targets” and urged industry… Read more »
Taurus client and CEO of VinZero, Paul Laycock has called in Lazard to test appetite in the business, and the firm is focusing on private equity and trade buyers with a strong presence in Australia. The Australian Financial Review (AFR) reported it remains to be seen whether Lazard can find VinZero’s investor, let alone whether… Read more »
Product differentiation. Human capital. Strategic acquisitions. These have long been the traditional sources of market advantage for companies. With COVID-19, everything changed. Companies who had tried to outfox competitors with pricing schemes or brilliant hires weren’t able to stay open during such a prolonged period of acute disruption, rendering all prior competitive actions moot. Taurus… Read more »
The building and construction sector is one of the largest in the world economy, with around $10 trillion spent on construction-related goods and services every year. However, it is also one of the most energy-intensive polluting industries on the planet, responsible for at least 38 per cent of CO2 emissions, 23 per cent of air… Read more »
Organisational health can seem “too big and complex” to address, but HR plays a critical role in “triggering the conversation” that pushes it forward. Although it can be examined from many layers, organisational health ultimately focuses on performance. Taurus client, Lyndal Hughes, Managing Director, Q5, said “At the top level, if we think about organisational… Read more »
With net zero targets being set by more and more governments and the AEC&M industry being the biggest contributor to climate change, 4 of the world’s leading brands of architecture, engineering, construction and manufacturing have decided to merge to form VinZero and do something about it. Taurus Client, Paul Laycock, CEO of VinZero, commented that… Read more »
As the IT distribution business is poised to become more competitive and diversified, Dicker Data has responded by acquiring the Hills Security and IT division to access the dynamic security technology sector. Taurus client, David Dicker, CEO and Chairman of Dicker Data, commented “I’m confident we have the right people in place to deliver the… Read more »
A global-first, the new $EU200+M entity’s mission is to build a better world by encouraging the AEC&M industries to support net zero targets through digitalisation. According to a report published by the United Nations Environment Programme, the construction industry is the biggest contributor to climate change accounting for 38 percent of C02 emissions, 23 percent… Read more »
At Taurus, we pioneered flexibility for working mothers 27 years ago and we have been supporting them since our CEO Sharon founded Taurus as a Mother herself. Behind the scenes, our senior consultants, such as Stacey Toskas, a senior team member of 20 years, work with our delivery team supporting our largest clients. Stacey… Read more »
At Taurus we are examining the power of 3 to increase productivity. Spiritually speaking, three is the number of alignment. Applying The Power of Three (sometimes referred to as the Rule of 3) to your daily life can be a life changer; a natural personal force multiplier, a great personal empowerer, a way to always… Read more »
While COVID-19 has left us in unchartered waters, one thing is not changing. That is our Taurus ‘No Bull’ approach, the methodology which has underwritten the way we’ve supported, protected and built our clients brands for the past 27 years. What is the TaurusBullseye©? The TaurusBullseye© is our unique and trademarked methodology and demonstrates the communications… Read more »
The ‘Metaverse’ has been a significant topic in the tech industry, moving the world as we know it into a new virtual revolution. This has intrigued the needs of individuals, media and business to comprehend the power & social magnitude of the metaverse and its importance to create a well-established virtual presence in the foreseeable… Read more »
With property prices surging, younger people are finding it even harder to buy their first property. That’s why an increasing number of millennials are starting to use rentvesting as their first move in the real estate market, without having to sacrifice their lifestyle. Taurus client and personal finance experts, Life Sherpa, explains all the details… Read more »
May is Taurus month. Taurus is the zodiac sign that falls between April 20 and May 20 and captures all those lucky people who down through the ages have been described as dependable, trustworthy, smart ambitious, practical, strong and who take a no-bull approach to life. As you might suspect, our founder and CEO, Sharon… Read more »
Melissa Reader CEO of Violet joined our CEO Sharon Williams with TaurusTV© host Jacinta Tynan for the latest episode of The Leadership Series. Find out how Taurus is supporting Violet who provide bereavement services following Sharon’s own personal experience and why death is something we should all be having a conversation about. Watch the full… Read more »
With women historically been socialised to be accommodating and punished for asserting their needs and wants, many women find boundary-setting quite difficult. This has led to a belief that saying ‘no’ is wrong or selfish, but this couldn’t be further from the truth. Dr Frank Chow, psychiatrist at 2OP Health, explains “calmly, but firmly voicing… Read more »
Innovation is key to progressing into a foreseeable future, developing a reality capable of being led by wise and skilled leaders. Specifically, within the healthcare industry, innovation can determine the successful application or resistance by the complex nature of the healthcare system. Taurus client, Lyndal Hughes, Managing Director of Q5 Australia, shares her insights in… Read more »
Time is the biggest enemy when encountering emergency management. With Australia facing a battery of major disasters including COVID BA.2 subvariant and cyber-attacks, the toll on the economy has been colossal. To counter-act against potential emergency occurrences, digital trends and understandings of critical event and emergency management are needed to transform the current issues being… Read more »
As pandemic-driven global supply chain issues and chip shortages continue to negatively affect new automobile manufacturing and launch, the second-hand car market has benefited from this disruption as more Australians turn to used vehicles. Taurus client, Desmond Sandborn, Founder of Sell2Dealers, a digital automotive marketplace to sell used vehicles to registered dealers, highlights the trend… Read more »
Natural catastrophes are becoming ever more devastating to Australia, creating vulnerability to societies stretching across New South Wales & Queensland. We must start by pre-empting severe weather (and other critical) events sooner. Just-in-time forecasting and mass notification systems are not enough to achieve resilience or preparedness. Taurus client, James Boddam-Whetham, CEO, Noggin speaks upon how… Read more »
Taurus client, Noggin are hosting a half-day virtual Emergency Management Summit to showcase their integrated emergency and critical event management software platform and the organisations using it to solve key emergency response challenges every day. There will be customer and product showcase sessions at the virtual event on 12 May 2022 from 1 – 5:30PM.… Read more »
Different organisations have different approaches to achieving the net-zero target. However, there are companies capable of performing more efficiently to help other companies to reach optimal progress to reach their goals Taurus client, Paul Laycock, CEO of VinZero shares his thoughts on Kalkine Media on how VinZero aims to achieve success into moving its customers… Read more »
With the construction industry being labelled as the biggest contributor to climate change by the UN, it was time for one company to take action. A global-first, Taurus client, VinZero, is acting against this ever-growing problem, aiming to leverage data and digital solutions to achieve a net-zero target. Read the full article here.
In response to the recent flood catastrophe, Taurus client, Daniel Sandaver, Founder of Codafication, has formed a strategic collaboration with Juliette Murphy, CEO of FloodMapp. Murphy founded FloodMapp in response to the 2011 Brisbane floods. The technology company is a small, specialised team of flood engineers, hydrologists and data scientists focused on the problem of… Read more »
Ian Dose is our IR, Government and Crisis Comms Expert with more than 30 years of domestic and international experience across communication and marketing, working with some of world’s leading organisations and brands. A former journalist, Ian is best known for heading up the communications team that successfully bid for the Sydney 2000 Olympics, as… Read more »
From 2022-2030, the global digital marketing software market is projected to grow at a compound annual growth rate of 19.1% and is expected to reach $264.15 billion by 2030. So, why is digital marketing so hot right now? Social media is the driving force behind Digital marketing and is more affordable, flexible and engaging compared… Read more »
Company culture is the essential ingredient that drives employee engagement, a connected workplace, innovation and business growth. In 2022, employees hold the power and are asking for flexible working arrangements, perks and pay rises in a post-pandemic world. How far can they take this, and should we be listening as we grapple with the skill… Read more »
In the nineties, one of the brands that used honesty about it’s product to greatest effect has to be Marmite. “You either love it, or hate it.” is how they described the favourite spread on toast. Of course as an English girl I am as familiar with Marmite as Australians are about Vegemite. This tag… Read more »
Going back into the office environment can be overwhelming and impact your work-related mental health, in a variety of positive or negative ways. As the corporate world navigates the balance between working from home (WFH) and working from office (WFO), it’s important to remember to prioritise your wellbeing. Dr Frank Chow Psychiatrist and work-related mental… Read more »
Did you know the Taurus team sits on a floor with over 30 of Australia’s leading journalists and state of the art production facilities? Our office in Barangaroo International Towers has access to a full-blown TV and podcast suite so you can film interviews, educational content, webinars and so much more, with an on-tap expert… Read more »
Taurus celebrates five new clients across our trademarked PR, Strategy and Social Media portfolios. They include tech, consumer, auto and digital marketing. We’re very excited to welcome the following clients: TPV & Philips, Sell2Dealers, VinZero, Rocket and Anker Taurus helps clients achieve success via the TaurusBullseye™ methodology, providing an unparalleled level of service with a practical… Read more »
Did you know 82 percent of leaders plan to adopt hybrid workforces according to Gartner? This may not be a surprise as you are probably already experiencing a favourable flexible and remote work culture. In fact, we’re already seeing businesses transform the work from home (WFH) culture into the work from anywhere (WFA) model. As… Read more »
Taurus client, HCL Technologies is bringing it’s TechBee Early Career Programme to New Zealand in an effort to help close the country’s IT skill gap. University students and recent school leavers in NZ will be given the opportunity to fast track a career in IT with an extensive funding and training program. The programme will… Read more »
Let’s face it. Starting and running a financial planning practice is hard work. It often takes years just to break even. As you grow bigger, you face a different set of problems. Compliance, staff, and of course, trying to be more efficient. Efficiency is not a buzz word. Far from it. Taurus client, Vincent Holland,… Read more »
As people return to the workplace, many businesses are facing new, unique challenges in this post-covid era. Your staff are your most important resource, so engaging them is increasingly important. Taurus client, Lyndal Hughes, Managing Director at Q5 Partners, an international award-winning consulting firm specialising in organisational change, highlights the advantages of keeping employees ‘well’,… Read more »
While Dicker Data, an ICT distribution company, today enjoys year on year profits, selling hardware, software and cloud products for big names like Cisco, Citrix and Microsoft, it had more humble beginnings. Taurus client, David Dicker, CEO and co-founder of Dicker Data, explains “If you can stay in almost anything for a long enough time… Read more »
Innovation is more than creating new things. It is also a mindset to look at things differently and challenge old ways of performing tasks. Increased financial constraints mean that leaders need to look creatively to achieve outcomes. The COVID-19 pandemic gave us many success stories on this front. With no extra staff, local health districts… Read more »
With the Australian Budget release on 29 March, Large Australian technology Solution providers are highly motivated to advance after investments into technology sectors were announced. This intrigues the providers effort to help double the size of the cyber workforce, increase in security and mobile coverage. Taurus client, HCL Technologies Executive Vice President & Country Manager… Read more »
Australia needs to lift its IT and digital game or risk being left behind by the rest of the world, according to new research. A report from international recruitment agency Hays surveyed 3,500 companies and found a critical shortage of technology workers was brewing. More than two thirds of respondents (68 per cent) believed the… Read more »
According to the Hays Salary Guide Report FY21/22, which is based on survey results of nearly 3500 organisations, 68% of the local technology industry is suffering from skills shortages. The report also states that 64% of employers believe the tech skills shortage will impact the effectiveness of their organisation or department over the next 12… Read more »
Hoping to play its part in the ongoing recovery of regions hit hard by floods, Brisbane-based tech startups FloodMapp and Codafication have joined forces to help reduce insurance response times so triage teams can efficiently pinpoint and prioritise high-risk claims. By providing real-time automation of where claimants are based relative to the floods, FloodMapp’s technology,… Read more »
The government’s 2022-23 Federal Budget, including its cheaper fuel and cost of living payments, has received a mixed response from the Australian public and expert observers. Treasurer Josh Frydenberg officially announced the Budget on Tuesday night. Taurus Client, Daniel Sandaver, Managing Director of Brisbane-based digital services and software company Codafication, sees the Budget as “a… Read more »
Taurus client, HCL Technologies has launched its TechBee training program in Australia for Year 12 students who have graduated and for high school leavers who have completed Year 12 from 2018 onwards who studied maths in high school. Candidates interested in joining the program will first attend a three-month foundation training on IT essentials, business… Read more »
Is COVID still affecting your business? I added my voice on the topic for TheInformer and shared my views on how we can transition away from this narrative and ‘get back to business’. Watch the full video here: https://lnkd.in/g-5FB6Ak
As constant attempts to shape our behaviour from various sources are unavoidable in modern life, it’s important to recognise manipulative behaviour when it’s happening either in your personal or work life. Taurus client, Dr Frank Chow, work-related mental health expert, 2OP Health, said “victims of manipulation may not find the behaviour intrusive or disruptive at… Read more »
While students continually return to face-to-face learning, technology literacy remains a crucial skill in the academics arena with the on-going digital transformation across the world. According to Michael Horton, Executive Vice President and Country Head ANZ, HCL Technologies, “the need to address Australia’s challenge in maintaining and growing the technology workforce is strong” and with… Read more »
Since the Australian government’s introduction of a four-tier system to classify different types of health insurance cover, there have been many criticisms for basic hospital cover, the bottom of this standardised system, for lack of coverage. Taurus client, Christopher Zinn, Consumer Campaigner, Life Sherpa said, “It’s tempting to save money on health insurance, but it… Read more »
Since the start of the COVID pandemic two years ago, doctors and hospitals have been in crisis mode to deliver optimal patient outcomes at the expense of their own organisational health. As we begin to re-enter ‘normal’ living, healthcare leaders need to take a step back and reflect how to move forward from a single-minded… Read more »
If you were asked to name just one thing that helped you cope as a leader the last two years during the COVID 19 pandemic what would it be? At our company kick off and strategy day last week, I directed this question at our team and consultants who, in each of their own way,… Read more »
According to Gartner forecasting, public sector IT spending is set to grow by almost 9% and software investment is projected to grow nearly 20% in 2022. The question is, where should the money go? As Australians navigated through a pandemic, geopolitical conflict, cyber threats, supply chain disruptions and staffing shortages, rising inflation and national disasters,… Read more »
Taurus client, HCL Technologies has entered a multi-year integration with the Royal Automobile Club of Victoria (RACV). The integration as a service will improve many aspects of both companies, notably the mutually owned car service and general insurance provider’s member-facing services. Michael Horton, Executive Vice President & Country Manager Australia & New Zealand, HCL Technologies… Read more »
Taurus client, Dicker Data has navigated through the uncertainties that came with the global pandemic. CFO Mary Stojcevski has used those experiences to hold out against ongoing supply chain chaos and capitalising on it. Strategies such as investing more in working capital and navigating through inventory shortages, have contributed to the company’s ability to capitalise… Read more »
As supply shortages increase, millennials are switching to rentvesting as their latest financial strategy. Rentvesting enables Australians to rent wherever you want to live and invest in an area where you can afford to buy property. Although the flexibility and benefits appeal to homeowners, rentvesting has its benefits and limitations that need to be considered… Read more »
Happy International Women’s Day. I am so proud to run a business that has empowered and championed the cause of women for so many years and we work with brands that do the same. Empathy is the new brand currency this year. Let’s create change with tolerance and patience, and equal opportunity and acceptance for… Read more »
As the home of Taurus HQ, Barangaroo is what we know, and we know it well. Below are our top 10 recommendations for places to come see including restaurants, bars, lunches and meeting venues to visit in Barangaroo. 1. Bel and Brio café Image sourced from Bel and Brio official website Bel & Brio… Read more »
Coming up to this year’s International Women’s Day (IWD) during the heartache of Ukraine, the first IWD day since I lost my beloved Mother and a week after we are mask free and expected to be back to the office, it’s hard to think of anything positive about the pandemic reducing its severity and the… Read more »
As we look forward and prepare for a post-pandemic future, it is important to consider the latest innovations and breakthroughs in technology that could potentially transform business and society. Here are the top 5 tech trends to look out for in 2022: Better cloud infrastructure During 2020 and 2021, cloud computing rapidly took hold as… Read more »
Taurus client, Dicker Data has announced its acquisition of Security and Information Technology (SIT) distribution division of Hills Limited Australia under a conditional business sale agreement (BSA). The acquisition foresees an increase in the company’s total active customer base and accelerate its entry into the physical market. David Dicker, CEO, Dicker Data said “This will… Read more »
Reaching the age of 70 is a major milestone, however, it comes with many financial responsibilities. To achieve financial freedom by 70, get a head start by planning your legacy now. Taurus client, Christopher Zinn of Life Sherpa shared his expertise on how to plan your legacy, relax financially, and enjoy life with 5 tips… Read more »
Whether you avoid fast fashion, eat organically, or divest from unethical companies, conscious consumers and investors have changed the world through purchasing ethically. Investing your money, however, can be even more complicated with social washing, green washing, and other societal labels. Taurus client, Christopher Zinn shared his expertise on ethical investing, the difference between ethical… Read more »
What can we learn from a top employer to generate value to both employees and customers? According to Taurus client Apparao VV from HCL Technologies, fostering ‘ideapreneurship’ among employees helps drive employee engagement and customer satisfaction to the next level. As part of its strategy to drive inclusion at scale, HCL Technologies established its unique “inclusion… Read more »
While Winston Churchill, Bob Hawke, John Howard, Sir Robert Menzies, Paul Keating, had their detractors, they are considered by many to have provided outstanding leadership at different times when called on. In more recent times, we saw outside the political sphere, Dylan Alcott, named Australian of the Year for 2022. Dylan is a disability advocate… Read more »
A pleasure to reflect on over 25 years of business, especially when you can shoot the breathe with long term friends and former and almost inaugural Taurus Marketing team member Mandy Ross. Thank you Robyn Foyster for chatting with Mandy and I, reflecting on those early days and how far the world of business has come for women –… Read more »
COVID-19 has had an immense impact on businesses in Australia from the beginning of the pandemic with 2022 focused on adapting to remote working and learning to live with the virus. A key lesson that is relevant to any business industry-wide is the power of an ‘employee first’ philosophy which ensures that employees are at the… Read more »
The COVID-19 pandemic has highlighted the importance of workers’ health and wellbeing and the need for organisations to prioritise organisational health using a skilful balance of art and science. To build and adopt better workplace culture look out for warning signs of low organisational health. Taurus client, Tom Leary from Q5 shared his five-point checklist… Read more »
On the latest episode of TaurusTV, Taurus CEO Sharon Williams is joined by Troy Douglas, co-founder of Nexba and Taurus alumni. Troy shares his story on the beginnings of Nexba and how his TaurusAcademy internship taught him valuable lessons which motivated him to pursue his vision of a sugar-free beverage brand. To hear more about… Read more »
A lack of financial literacy (aka money skills) can be disastrous to your wealth and can come at a cost to the whole community. Educating yourself and seeking expert advice enables you to build confidence in managing your money or to make better decisions when trusting someone else with it. A few key tips can… Read more »
Taurus client, HCL Technologies (HCL) has taken the top spot as the best employer in Australia and 16 other countries – spanning across Australia, Brazil, Canada, France, Germany, Guatemala, Malaysia, Mexico, the Netherlands, New Zealand, the Philippines, Poland, Singapore, South Africa, Sweden, the United Kingdom and the United States. As the IT sector undergoes transformative… Read more »
Do you work from home with housemates? This can be challenging enough, let alone working in an environment where you may not have the space, adequate resources or the ability to be both flexible and disciplined in your work from home practices. Taurus client, Dr Frank Chow of 2OP Health featured on The Room Xchange on how to prioritise… Read more »
Taurus client, David Dicker, CEO of Dicker Data is on track to become the world’s wealthiest man according to the Sydney Morning Herald. His passion project, Rodin Cars, provided Dicker with the opportunity to assemble a fully electronic race car that is capable of Formula 1 speeds. Although the project did not go to plan,… Read more »
The last two years has, to put it mildly, been one of the toughest periods for most of us as we feel the impact of the COVID-19 pandemic. Young, middle and mature lives have been impacted. Deep sadness at the thought of the number of lives lost, and particularly the separation of families, lockdowns, the… Read more »
Integrated PR and Marketing agency Taurus who build disruptive brands and are the first agency to launch a Crypto practice, have launched a new broadcast channel TaurusTV© to showcase successful stories from The Taurus network. The channel will kick off with an inaugural show entitled ‘The Leadership Series’ with guest interviewer Robyn Foyster, Editor of… Read more »
Still in your end-of-year financial hangover following the festive season? Many of us have been left with both a sore head and bank account and are still recovering from the financial consequences. Instead of staying in a financial slump, get prepared and set yourself up with the right money mindset for the rest of 2022.… Read more »
Did you know that 80% of people abandon new year’s resolutions within one month and only 8% of resolution makers follow through? The truth is new year’s resolutions or goals mostly fail because goals are unrealistic, people don’t keep track of their progress, they forget about their resolutions altogether or they set just too many.… Read more »
Did you know the four biggest costs in your lifetime are your home, car, kids and retirement? It’s not difficult to reduce these large costs with the right budgeting techniques. When it comes to budgeting, most Australians often target the smaller costs such as take-away coffees and Netflix subscriptions. However, you may find budgeting for… Read more »
Cryptocurrency…is it a risk or a reward? Either way it’s an exciting ride with the crypto’s potential being enormous. It has the ability to increase efficiency, solve several challenges of the current system and create a more inclusive economy. Some believe crypto is the future of money. Others think it’s a bubble, a scam or… Read more »
It’s difficult to put into words just how challenging and transformative 2021 has been both personally and professionally. Like many businesses, Taurus has suffered the ongoing effects of the COVID-19 pandemic with staff turnover, communication challenges during lockdown and a focussed battle to address the general uncertainty. It has forced us to reimagine the Taurus… Read more »
The COVID-19 pandemic has accelerated the digitisation of work processes and safety management technology to integrate worker wellbeing, workplace facilities, incident response, emergency and crisis management coordination, corporate security and business continuity. Taurus client, Charlie Forsyth of Noggin shared his insights into the benefits and things to look out for when it comes to safety… Read more »
Did you know that Christmas is one of the six most stressful life events, along with divorce, moving houses and changing jobs? As social, professional and personal demands increase during the festive season, they are also drivers of social anxiety, financial stress, loneliness or the feeling of being overwhelmed from family and/or friend gatherings. Taurus… Read more »
As house prices continue to increase nationwide, many Australians have turned to renting as a viable lifestyle option to increase their personal income and achieve their financial goals. Taurus client, Christopher Zinn shared his insights as to whether renting is a viable option on The Room Xchange Podcast. Listen to the podcast here
Are you feeling Grinch-y this Christmas? Whether you’ve been in and out of lockdowns due to the pandemic or you’re just burnt out – there might be an underlying reason you feel…well, Grinch-y. Dr Frank Chow of 2OP Health featured in Body + Soul on why it’s ok to feel Grinch-y this Christmas sharing his top… Read more »
While Australian’s decide on a travel destination, personal finance expert and Consumer Campaigner of Life Sherpa, Christopher Zinn suggests that before Australian’s rush into the travel frenzy, they need to relearn, revise and implement budgeting habits to avoid “breaking the bank”. Taurus client, Christopher Zinn shared his insights in Nestegg on how Australian’s can devise… Read more »
The strategic move of Westpac acquiring personal finance app MoneyBrilliant from AMP, contributes to both companies’ commitment of upholding community expectations as they reshape their business. Taurus client, Vince Scully, CEO/Founder of Life Sherpa shared his insights in the Australian Financial Review on what Westpac’s AMP fintech deal says about the post-Hayne world. Read the… Read more »
Although COVID-19 has caused global disruption, 87% of organisations experienced at least one non-pandemic related critical event in 2020. There is a need for businesses to rethink their critical event management practices to improve on business operations and achieve their desired goals. James Boddam-Whetham discussed the challenges and digitising critical event management in Business IT.… Read more »
Don’t wait for a crisis, be proactive. The emergence of COVID-19 exposed the lack of preparedness that businesses had in place. More than 70 percent of businesses lacked pandemic-specific emergency plans. Even the majority of companies that di have continuity plans, did not prepare for a sufficiently long duration. James Boddam-Whetham shared his insights on… Read more »
Recently, there has been a surge in cyber-attacks with a record of 4500 hacking attempts in one day. The government released an Australian Cyber Security Strategy in 2020 to differentiate between government and business responsibilities to ensure cyber resilience is achieved. James Boddam-Whetham shared his insights in SmartCompany Plus. Read the full article here
Although we try to integrate exercise and a well-balanced diet into our lifestyle, the chances of becoming more susceptible to illnesses and ailments are inescapable as we age. As such, seniors’ health insurance can help alleviate financial stress for Australians over 60 if urgent treatment for an unforeseen illness is required. Christopher Zinn shared his… Read more »
As unforeseen circumstances and life changes occur, it is imperative that you review the amount in your stash annually. A good retirement is not only about planning and preparing but also the protection of your money goals. Setting up an emergency stash ensures you are financially prepared for unexpected life changes, where prompt access to… Read more »
Since its launch in 2009, three million users have invested in Bitcoin each week, making it the third most used currency in the global market, following the Dollar and Euro. With an abundance of benefits, Crypto supports are labelling Bitcoin revolutionary. Christopher Zinn shares his expertise on the benefits and risks of crypto in Money… Read more »
Sharon joined Holly Mae Stearnes from Ticker TV to talk about Taurus’s new Crypto offering to how the decentralisation of the world’s economy is well underway and how Taurus PR jumped on the front foot to support the emerging Crypto clients as they build credibility for the exciting new viable finance sector. To view the… Read more »
As we move back into the new normal, 11am Premier updates have come to an end and news is moving back into a routine, albeit racing towards that Christmas holiday season when media take a break. Staying up to date with current events is part of our job as comms professionals and leaders to develop… Read more »
KPMG’s 2021 industry report outlines the injection of over 1.6 billion USD venture capital funding pumped into new Aussie start-ups right across the country over 2021 – making this a record year. For new startups, this is an encouraging statistic – money is out there and available. But with greater investment comes greater competition and on the mind of any startup CEO will undoubtedly… Read more »
As an undergraduate, one of the crucial experiences recommended at university is to complete an internship. I needed work experience for two reasons; to figure out my career path and to boost my employability. Luckily for me, the TaurusAcademy© internship was able to provide both over 3 months. Despite my internship being remote due to… Read more »
Interning with Taurus through the TaurusAcademy© has been an insightful and enjoyable experience. I have continually learnt new skills each week, building my knowledge in marketing and PR. Working with such a friendly intelligent team, I felt comfortable to ask questions and complete tasks, knowing help was only a call away. Having to start… Read more »
My TaurusAcademy© internship has been an enjoyable and educational experience that has provided me with many valuable insights into the world of marketing and public relations. I am incredibly lucky to have had the opportunity to work with and learn from the amazing team at Taurus. From day one the entire team at Taurus were… Read more »
Digitising critical event management has become the 2022 business priority after major events like the pandemic, increased cybersecurity threats and severe national and global disasters the past two years. Organisations are in need of focusing on safety and crisis management to ensure business continuity and to minimise risks. Taurus client Noggin specialises in integrated security,… Read more »
As the crypto market value rose to $2.06 trillion in August of this year, there’s no secret cryptocurrency is running hot. Taurus is breaking ground as the first PR & Marketing agency in Australia to offer crypto marketing as part of our new service, TaurusCrypto due to the large number of clients approaching our expertise… Read more »
There’s no secret the legal sector is notorious for their long hours, competitive nature and stressful environment. This has caused serious burnout and mental health issues amongst professionals in the legal industry, especially following the pandemic, lockdowns and remote working. Dr. Frank Chow shares his tips on how to prevent burnout in the legal sector… Read more »
Digitising critical event management has become the 2022 business priority after a 1 in a 100 year event such as the Pandemic, an increase in cybersecurity threats and severe national and global disasters over the past two years. Organisations need to focus on safety and crisis management to ensure business continuity and minimise risks in… Read more »
Every week a notification pops up on my LinkedIn, alerting me to the extraordinary things past Taurus employees are achieving. It’s a great source of pride for me to watch them take their learnings from Taurus to reach new heights in their career. I believe the reason our employees go on to achieve extraordinary things… Read more »
The Commonwealth Bank of Australia (CBA) recently revealed they are gearing into the crypto game with the launch of crypto trading services for the 6.5 million users of its CommBank app. ASIC is beginning to set the regulatory ground rules for product issuers and market operators. On the topic Taurus client Mitchell Travers, co-founder and… Read more »
It’s always exciting when a client returns to Taurus and even more exciting to share that Tech entrepreneur Peter Kazacos OAM and our founding client returns with his son Constantine for his new project in Crypto. Peter’s company KAZ, which evolved from IT outsourcer KAZ Group is now a collection of different entities and more… Read more »
As parts of Australia gradually come out of lockdown, there are mixed feelings on the positive changes that took place during the pandemic, and an emphasis by employers to help teams identify ways to cope as we emerge from this period of social isolation. Discussions around mental health have dominated during the pandemic surrounding working from home (WFH) and the strict quarantine environments. This (in some cases) almost two-year period of isolation has… Read more »
Are you thinking of investing in cryptocurrency? Before you do, make sure you are aware of the risks and benefits associated. So, what are the benefits? Cryptocurrency digital transactions are considered safe due to a two-key system required for transactions and in terms of your personal security, there is no identification of who is buying… Read more »
Imagine being able to electronically transfer currency without the need of a financial institution. This is becoming a reality for individuals and businesses globally. The future of new money is here. By 2030, the digital currency industry is projected to reach US$4.94 billion, growing at a compound annual growth rate of 12.8% from 2021-2030. It… Read more »
It seems like many people are now discovering cryptocurrency for the first time and might be surprised to know its been around since 2009, when Bitcoin ushered in a new age of blockchain technology and decentralised digital currencies. Today, there are some 221 million users worldwide having traded in cryptocurrency, compared to 66 million users… Read more »
Listen to Sharon, Taurus CEO be interviewed on TickerTV about our latest service offering and the future of Cryptocurrency.
Have you ever wondered how much superannuation is enough to retire? Christopher Zinn, Consumer Campaigner, Life Sherpa, shared his professional insights in Starts at 60 on how much super is enough to retire and how to work out if you are on track for a comfortable retirement. You can access the full article… Read more »
There’s been some debate about whether the pandemic has helped or harmed working women. According to the 2021 Finance Women’s Index, women will achieve pay equality in 21 years and 40 years for superannuation. However, in the corporate world, surprisingly, it’s only going to take 7 years for 50-50 gender diversity to be achieved… Read more »
Often, damage to your business is unavoidable. And if the pandemic has taught us anything, it’s that effective business continuity and resource distribution plans are business-critical and essential to combatting crises. While you can’t single-handedly reverse climate change or control its timing, you can make sure you are safeguarded against the imminent impact. The… Read more »
At Taurus, we are proud to announce our new service offering, TaurusCrypto© TaurusCrypto© aims to address concerns of business operators who are tapping cryptocurrency as a payment method, but want to exercise caution with implementing it and are choosing which crypto systems are highly-credible and secure. Read the full article here or for… Read more »
DeFi (decentralised finance) is known as the crypto economy’s financial wild west. With Defi cryptocurrency, digital currency can be sent all over the world from taking out a loan to earning interest on assets and operating smart contracts. Taurus client, Mitchell Travers, Managing director, AusMerchant shares his professional insights on why Banks hate… Read more »
Cryptocurrencies are abundant and growing. With new digital currencies launching ever so frequently, there’s so many options from bitcoin to meme coin. So how do you know what to look out for? Taurus client, Darren Abrams, Co-founder and Managing Director, AusMerchant Investments shared his insights on digital currencies, meme coins and Shiba Inu… Read more »
Have you wondered how new data and technologies can be used to improve the insurance claim lifecycle process? New aerial and virtual inspection capabilities can help insurance companies predict and optimise their claim management based on various weather changes. Daniel Sandaver shared his insights in Insurance News AU on how new technologies can improve the… Read more »
Have you considered the impact Buy Now Pay Later (BNPL) has on your credit score? While BNPL schemes may be desirable, increasing your spending capacity and delaying payment can negatively impact your credit score and borrowing capabilities in the future. Christopher Zinn shared his insights in Money and Life Magazine on how BNPL affects your… Read more »
I have been fortunate enough to be a part of the TaurusAcademy© internship program for the last 3 months. While doing an internship in lockdown has its difficulties, I honestly don’t know if I could have done it with a better team. Although physically far apart, the team always felt close in reach. Always open to questions and clarification, there wasn’t a… Read more »
My TaurusAcademy© internship has been a great experience for me to step foot into the world of marketing and public relations (PR). Whilst I unfortunately did not get the chance to work in the beautiful Barangaroo office due to lockdown, I still felt like I was working with the team at home. Before starting this internship, I did not… Read more »
It’s safe to say that the COVID-19 pandemic hasn’t been easy on business. As we adapt and change to fit into the new workplace environment, we have received a wealth of information and recommendations. Businesses are being encouraged now more than ever to maintain their productivity. So, what will life look like back at the office? What… Read more »
A simple act of kindness can make an immense difference to the wellbeing, spirit and productivity of your employees, colleagues and loved ones, especially during these challenging times. We’d like to highlight some of the beautiful things that have come our way this last 4 months. Perhaps one good thing that’s come out of this… Read more »
Times are changing. Fast. Faced with uncertain lockdowns, unstable market conditions and lack of international talent due to covid travel restrictions employers are working hard to retain the talent they have. For some industries, this is the best time in their history to be employed. For others it is devastating. Will we see the post Christmas move… Read more »
Uncertainty clouding your share investment decisions? Tech share Dicker Data (ASX: DDR) could be your next stock. Starting in 1978, Taurus client, Dicker Data now turns over $2bn annually, and has never failed to turn a profit and pay a dividend. The success can be explained through the stable, sustainable business model guaranteeing a confident… Read more »
Taurus has been asked to assist WestWords – Greater Western Sydney’s Premier Literacy Organisation with their strategy. WestWords is dedicated to celebrating and championing the stories of people, places and cultures that compromise the heart of Western Sydney. Literature, self-expression and creativity has the power to change the lives of children and young people. Championed… Read more »
Ask yourself a question, “What do you want others to say about you and your company when you’re not in the room?” As a CEO and executive, it’s worth taking time to review and focus on your personal brand. Why? Because you are a reflection of your company’s brand and your behaviour, actions, core values deeply… Read more »
Settling for the status quo is not a part of my plan. The world is full of builders, stabilisers and destroyers. I once was told there are the builders who tend to create, stabilisers who keep things going and then there are destroyers, a necessary evil. The ones who break things down, reinvent and restart… Read more »
Co-founder of Planet Labs announced as the first of four customers on Blue Origin’s second human flight. Dr. Chris Boshuizen will soon become the third Australian to fly to space when he boards an upcoming Blue Origin New Shepard flight with three other passengers including Star Trek’s William Shatner. Chris will join fewer than 20… Read more »
An offset account is a widely sought-after feature of home loans in Australia. But what is it? How does it work? And is it worth paying extra for? Find out how can get the most from your offset account and how you could be saving money from Vince Scully’s recent article in Your Money & Your… Read more »
Researchers suggest that businesses only have 2.6 seconds to make a good first impression in the digital world. In an age where everything is on-demand, the internet has fast tracked word-of-mouth, and it’s easier than ever to share opinions, irrevocably changing how Public Relations (PR) and marketing operate. PR and marketing were once perceived as… Read more »
Burnout is becoming a growing concern in the legal profession as an industry of high-pressure and stress. Do you work in the legal profession? Find out how you can build resilience while prioritising the important aspects of life beyond your career. Dr Frank Chow shares his top four tips in Australian Lawyers Alliance on ‘Preventative… Read more »
Dr Frank Chow spoke to The Daily Telegraph about offering support to those who are struggling in these difficult times. The article details why we all need to have these conversations with our colleagues about mental health and burnout and discusses how best to help others while taking care of ourselves. Read the full… Read more »
Getting a home loan can be easy. But when you end up taking more than you can handle, you may find yourself stuck in financial stress. Vince Scully shares some of the most common home loan mistakes he noticed from his new borrowers, in his latest article with Your Money & Your Life on the… Read more »
Taurus welcomes Aus Merchant Founder Sean Tolkin and Co-Founder Mitchell Travers and their team. Bridging the gap between traditional and digital finance, Aus Merchant is a digital currency provider for investors and businesses. Whether the goal is to buy, sell, trade, hold, earn, spend or receive digital assets, Aus Merchant assists you through a wealth… Read more »
Now is not the time to bury yourself in the sand. Now is the time to brush your self off and lift your game on every level. Taurus CEO Sharon Williams joined Robyn Foyster at The Carousel to talk about how you can grow and nurture your business and your team during the pandemic with… Read more »
Last night I sat down, exhausted from another full, challenging and rewarding day working from home at Taurus Marketing. ASX results, companies planning to IPO, 23 active prospects, hiring new team members, media interviews and of course family responsibilities. The Taurus extended exec team blow me away each day with their commitment, growth, ideas, dedication… Read more »
A hidden hero. The heartbeat of the band. The rock and the anchor. Charlie Watts, drummer of English rock band The Rolling Stones, has demonstrated a legendary role of leadership in keeping the beat for the band in his own steady, quiet yet influential style. Charlie was the quiet man who played behind the beat.… Read more »
‘’No sorry we can’t work with you, because your staff are a target for the agencies we represent’’. Throughout the 26 years I have run Taurus Marketing, this is the message I constantly get from recruitment agencies. I take this as the ultimate compliment. It makes me so proud of my team. I am also… Read more »
This period of being in business as a leader in lockdown, will almost certainly be stressful, exhausting and challenging, particularly if you are home schooling as well. Work is exhausting, teams are tired and the media coverage of the pandemic is suffocating. There is no doubt this is a one in a hundred years event… Read more »
As the founder and CEO of Australia’s longest running privately-owned marketing and PR agency, I have faced challenges many times over that threatened to lose us business or shut us down completely. However, these past 18 months have presented unprecedented hurdles for the marketing industry and challenges that not even I could foresee. But this… Read more »
Check out my story for the US site Grit Daily on top tips for staying relevant and adapting a winning attitude in challenging times. Grit Daily, America’s premier news hub, asked me to give advice to businesses experiencing difficult times in Covid and I explained that a forced pause could offer a golden opportunity for… Read more »
Do you want to know how to step out of your own way to achieve financial success? Creating financial goals can be easy, however following through on them can be another story. The battle between saving and spending can feel overwhelming and leave you at a complete loss. Vince Scully writes for Your Money & Your… Read more »
Dr Frank Chow of 2OP Health was recently featured in the My Wellness Pie podcast discussing how to set boundaries whilst working from home, recognise burnout in yourself and others, what managers and organisations can do to support employees and much more. Listen to the podcast on the Apple podcasting app, Spotify or Stitcher here
Changing our long-standing logo from blue to gold reflects our continued excellence and goal for customer satisfaction. Sharon Williams, our founder and CEO, discusses the “Going for Gold” campaign and company news on Influencing. Read Taurus company news here.
With parts of Australia in lockdown for several weeks, we are seeing more and more individuals shopping online with restrictions restraining shopping in person. Many of us find excitement to hear the doorbell ring, signalling another online package has made it’s way home. Dr Frank shared his insights in Body & Soul on why you can’t stop… Read more »
Many people are unaware that buy now pay later schemes like Afterpay and Zip Pay have an impact on your likelihood of scoring a home loan. So, does buy now pay later schemes effect your credit score? Christopher Zinn shared his financial insights in Wealth Tribune on what impact buy now pay later has on… Read more »
Are you feeling constantly stressed and exhausted on a physical, emotional and psychological level? As working from home becomes the new normal, the separation between work and home becomes less visible, causing workers to be increasingly at risk of burnout. Dr Frank Chow shared his professional insights in Allied Magazine on How To… Read more »
We always trust ourselves with comparisons in our everyday lives, between shoes, cars and even people. However, when it comes to the comparison rate to help us navigate the complexities of home loans, this isn’t always the case. Christopher Zinn shared his financial insights in Your Money & Your Life on Why the… Read more »
Fresh after the Olympics, our CEO Sharon Williams explains how to go for marketing Gold in Women Love Tech. The article speaks to the challenges of COVID as a business owner, personal challenges and disappointments, and how to be resilient, show tenacity and bravery in the face of adversity. Read the Full article here
If you, like me are glued at night to the Olympics, it is a proud and inspiring week for Australians. Our Olympians are breaking records in the most extenuating circumstances and winning lots of medals and while this is boosting Aussie spirits at home during COVID lockdown it is their resilience and bravery that stands… Read more »
Beyond crisis management: why you need PR and communication strategy in the age of digital A crisis generally arises with sudden and short notice, putting individuals and businesses in a challenging position. When an organisation operates in an environment where a crisis has hit, it is crucial to know how to communicate with internal and… Read more »
Listed as the top tech stock to watch in 2021, Taurus client Vladimir Mitnovetski, COO Dicker Data (ASX:DDR), value added distributor of hardware, software, cloud and emerging technologies had an exclusive interview with Tony Yoo, Senior Journalist, The Motley Fool The article explored how Dicker Data is a strong investment opportunity, the strategy that’s fueling… Read more »
The workforce has seen permanent remote workers double across the globe from 16.4 percent to 34.4 percent in 2021. The adoption of hybrid cloud is playing a critical role in business continuity, operational resiliency and long-term remote work enablement. Taurus client Ian Welch, CIO Dicker Data (ASX:DDR), added distributor of hardware, software, cloud and emerging… Read more »
Over the last eighteen months, Australia has experienced back-to-back crises. Black Summer and COVID-19 have pushed the country’s public health and safety systems to the brink. Taurus client James Boddam-Whetham, CEO, Noggin, global leader in crisis and safety management technology was featured in Health Times looking at key approaches to deliver digital tool interventions to address… Read more »
Being purpose-driven: the new imperative to reinvent your brand. If COVID-19 has taught business leaders one thing, it’s that businesses need to be versatile, learn how to pivot and roll with the punches. While most brands go into business intending to grow, develop and succeed, the current NSW restrictions and lockdowns have other plans… Read more »
Having a pinch me moment seeing the Taurus name added to the lobby list of Tower 3 Barangaroo. What a rewarding 26 years it’s been. Very proud and amazed at what the Taurus name has achieved thus far. Onwards and upwards!
Mental illness has become the leading cause of sickness absence and long-term work incapacity in Australia. According to Beyond Blue, it’s estimated that untreated mental health conditions cost Australian workplaces approximately $10.9 billion per year – that’s $4.7 billion in absenteeism, $6.1 billion in presenteeism and $146 million in compensation claims. Mental health in the… Read more »
The Go for Gold new brand is associated with value, worth, prosperity, prestige, beauty, Purity, mystery, ceremony and wealth. We think that sums-up us and our journey to date well, and reflects our vision of the future and where Taurus is heading. In line with the advice we are giving our clients, we are… Read more »
The One O’clock Club is our carefully curated CEO lunch series where our CEO, Sharon Williams personally invites members of the Taurus network to lunch to leverage our trusted relationships and help brands grow. The outcome from our lunches? Jobs have been found, partnerships formed, deals have been done and guests supported and elevated in… Read more »
Taurus is expert at creating a comms strategy that works. Call us to find our how we can help your business navigate through this period with internal comms, crisis comms and to help keep teams focused and motivated, customers informed and sales pumping. In some cases, COVID-19 could have a positive affect on business and… Read more »
The workplace is one of the key environments that affect our mental wellbeing and health. CEO of Noggin and crisis and safety management expert, James Boddam-Whetham, shared his thoughts on the digital technology capabilities to eliminate health and wellbeing risks in the workplace. The article published in Business IT (BIT) explains how digital software can… Read more »
Despite our male population accounting for 87% of work-related suicides, men’s mental health remains an unspoken topic in the workplace. In light of Men’s Health Week 2021 (14-20 June), Psychiatrist and Director of 2OP Health, Dr. Frank Chow says it’s time to start the conversation around men’s mental health. Taurus long-term client Dr. Frank shared… Read more »
Picture this – you are watching the 1996 classic American hit-movie, Jerry Maguire, where Tom Cruise plays a sports agent, and he yells into the phone “show me the money!”. This is exactly what we are talking about, implementing a strategic outlook to provide a greater return on investment (ROI) and how to do it… Read more »
Taurus CEO and Founder Sharon Williams reveals her valuable secrets behind mastering written communication skills in the new post-pandemic world. Reading carefully is the new listening, writes CEO Sharon Williams. The article addresses the sharp shift through COVID-19 from face-to-face communication to online, and the subsequent change in communication habits in the workplace. The new… Read more »
Behind every successful PR outcome, exists a strategic plan. Within today’s competitive and ever-evolving business landscape, it had become increasingly important for companies to invest in their brand, stay relevant and maintain a consistent voice in their industry. Strategic planning is a fundamental element of the PR process and ensures organisations are investing in efforts… Read more »
Our CEO and the Taurus team sure know how to party and we were in full force to support and celebrate the birthday event of Taurus CEO Sharon Williams. Events have always been a big part of Sharon and the Taurus network and while we are mindful of our Victorian neighbours entering lockdown and those… Read more »
Establishing a strong personal brand built on a clear strategy is key to gaining professional advantage. Like businesses, it is just as important for working individuals to market themselves to the public. Whether you are looking to pivot in your career and try working within a different industry or a fresh graduate wanting to get… Read more »
Your organisations values reflect your company’s vision and shape your overall culture. Having clearly defined company values ensures everyone within the business is working together towards the same goal. Every movement and action within the business should be aligned to these values. Core values can help your organisation create purpose, improve team cohesion, and create… Read more »
Taurus CEO/Founder Sharon Williams chats with award winning journalist Robyn Foyster and shares her secrets behind branding, latest marketing trends and how to drive your business forward. “Empathy is the new currency”, according to Sharon. Watch the full interview here. As CEO and founder of Taurus, servicing over 1,000 companies globally from major ASX-listed organisations… Read more »
Life Sherpa CEO Vince Scully spoke to The Daily Telegraph off the back of the Federal Budget 2021 announcement. Vince Scully describes it as “the Hot Chocolate budget – everyone’s a winner, baby”. Scully explains, “the budget’s bigger First Home Buyer Super Saver Scheme, allowing $50,000 of voluntary contributions to be released rather than the… Read more »
Now is one of the best times to review your brand as you re-set targets for the new financial year. Why? Because your brand story is the essence behind your success, writes Sharon Williams, founder of Taurus Marketing. “Creating a great brand is just the beginning. Your brand should be treated like a long-term relationship.… Read more »
The phrase ‘content is king’ is an infamous saying used millions of times in the marketing world. However, the novelty of the phrase surely will not wear off anytime soon as content marketing is proven to be the heart of the most successful marketing campaigns there are. So why should we implement visual to audio… Read more »
When was the last time you updated your LinkedIn? If you haven’t given your profile a recent update, now is the time to do it! LinkedIn is the perfect platform for personal branding and to help build yourself a strong presence within the professional social network. Remember that visitors usually make assumptions based on who… Read more »
We are proud to welcome LifeSherpa into the Taurus Family on referral from a long-standing Taurus friend. As a new client, we thought we would show off and deliver Australian Financial Review coverage in our first week – Not only once, but three times! This is the power and dedication to the cause of our clients… Read more »
CEO of Noggin and crisis and safety management expert, James Boddam-Whetham, shares expert insight on the governments acknowledgement of local IT procurement in its funding scheme to harden cyber security resilience. The article addresses the federal response to the current cyber threat landscape and its commitment to dedicate funds to protect existing systems, deploying new technology, and… Read more »
Taurus client and ASX-listed Dicker Data celebrate the official opening of the new $74 million headquarters and distribution centre in Kurnell, Sydney. The Taurus Team were delighted to invite the Prime Minister of Australia The Hon. Scott Morrison to attend this special occasion and cut the ribbon. Congratulations to David Dicker, Fiona Brown, the Dicker… Read more »
The Taurus Team enjoyed an evening of networking with the Australian British Chamber of Commerce (ABCC). We had a delightful time making new connections and catching up with old friends at The Loft, Darling Harbour. Wonderful to be at the first face to face event since COVID-19 and we had an absolute ball – It… Read more »
Search Engine Optimisation (SEO) is a digital marketing tool that enables organisations to increase their website ranks across major search engines like Google, Firefox, Yahoo and Bing. Whether you are a mature business or a start-up, investing in an agency to help you with SEO can be highly beneficial as it increases overall traction to your organisations website. Maximising website traffic enables your… Read more »
We could be biased, but we strongly believe Public Relations is the greatest investment you will ever make for your business. A PR strategy sets you apart from competitors, creates a positive perception and will generate long-term success. Whilst the majority of small to medium enterprises are restricted by a small budget, PR often gets… Read more »
Question: Where is the best place to hide in a game of hide–and–seek? Answer: Anywhere onwards of page 1, on any given search engine. When you hop on Google, Bing, or whatever your search engine of choice may be, do you find yourself scrolling to the end of the first page results and then either type something entirely different in the search bar or simply give up? For those… Read more »
Taurus is delighted to be featured in Influencing, Telum Media, and Social Diary Daily as we celebrate new and returning clients across our Public Relations (TaurusPR©), Investor Relations (TaurusIR©) and TaurusBullseye© Marketing Strategy portfolios! Powered by Meshed Group, Educonnect has chosen TaurusPR© for its award-winning expertise in public relations and the education sector to launch Australia’s first tertiary education comparison site, enabling education providers to directly connect with and recruit students across… Read more »
When it comes to communications – a consistent message is both powerful and influential. An Integrated Marketing Communications (IMC) strategy ensures that the key message of your business is being delivered consistently across multiple channels. Every interaction a customer has with your brand need to embody the same values, benefits and unique selling point in… Read more »
The reality of the modern workforce requires students to have more than a university degree to be prepared for a full-time role. Whether you’re still a student or a young professional, there is often an issue that arises when you’re looking to start your career – the lack of experience and industry exposure. Internships play a key role in bridging the gap between education and careers. In the PR sector, interning at… Read more »
Taurus CEO and Founder Sharon Williams spoke to Behind The Brands about her 25 years of experience and knowledge as an entrepreneur and working mother. Covering all things from entrepreneurship tips and how to measure success, through to motherhood and what keeps Sharon going during difficult times. If you are in business, the tips in… Read more »
So you have just scored a piece of media coverage that is going to help boost brand awareness, credibility and hopefully even business opportunities – But why stop there? Leveraging media coverage will elevate your personal brand and business in the eyes of your industry peers, influencers, clients, future clients, and prospective partnerships. Here’s some… Read more »
Since Australian hospitality venues have re-opened and are enjoying relaxed restrictions, venues have seen a massive influx of eager consumers. If your hospitality venue isn’t on social media or optimising the platforms on offer, now is the time. A recent study shows that hospitality venues amount for one of the most looked-up brands in Australia… Read more »
Taurus CEO/Founder Sharon Williams spoke to Kochie’s Business Builders about the importance of understanding the changes in the post-pandemic the world, starting with your customers. The way they experience your brand may well have shifted and now is a good time to review how that looks, both inside and outside your business. Read the full… Read more »
If you want to differentiate your brand, stand out amongst the crowd and cut through, personalisation is key. In today’s highly competitive market, as a leader and marketer you need to do more than your due diligence to succeed. Personalisation is key to driving engagement, building relationships and when executed properly will lead to an… Read more »
The buyer’s journey is often defined as the path each persona takes to become a customer. There is no one-size-fits-all model and every arc of your buyer’s journey is unique to the persona. Today, buyers hold all the power over their purchasing decision – thanks to resources like the internet, product research can be done… Read more »
Speaking to the Australian Financial Review after the company exceeded $2 billion in revenue for the first time, Taurus client and Chief Executive Officer of Dicker Data David Dicker revealed why for so long he has opted to not pay himself a single cent as a salary. “You can only do it in certain types… Read more »
While Australia and the world scramble for answers against the growing intelligence of cyber-attacks on personal identity, TrustGrid™ is unveiled as the world’s first digital trust ecosystem. The Taurus Team is delighted to be working with TrustGrid™, the world’s first technology system to solve the global crisis of security in digital data identity. Leading cybersecurity… Read more »
Australia’s tertiary institutions are looking at an estimated $16 billion in revenue loss due to the pandemic, making it one of the hardest hit sectors in Australia. This has created a need for Australian tertiary institutions to innovate and plan how to get back on their feet, remain competitive and put Australia’s education back on… Read more »
Easter is always a time for rest, renewal and new beginnings and this Easter says that in spades. The end of JobKeeper, new outbreaks of Covid-19 and the realisation that 2021 is well underway means the progress of your new year resolutions are staring at you loud and clear. Business plans should be delivering on… Read more »
On International Women’s Day, Taurus CEO/ Founder, Sharon Williams was invited to reflect back on her journey as an entrepreneur of 25 years. Sharon shared her journey with Dynamic Business and the six things she wishes she’d known about being a businesswoman when she started Taurus. As Taurus emerges through this next phase, we continue… Read more »
A content calendar is a schedule that helps you organise your upcoming social media content by detailing what and when you will post. Having a content calendar system in place also helps your business create content aligned with your social media strategy and overall company objectives. It also helps you plan out relevant content that… Read more »
In order to remain efficient and attract talent in the post-COVID climate, leaders are again faced with a changing landscape. Taurus CEO/Founder Sharon Williams shared her thoughts with Kochie’s Business Builders on the current employee landscape post pandemic. Leaders will need to work harder to understand the employee in the new normal and if and… Read more »
The Taurus team celebrated Employee Appreciation Day with a boat trip around Sydney Harbour. We had great fun and took time out to enjoy a day of great company, swimming, stunning lunch and drinks on the luxury cruiser Iluka. Our hosts, Jamie Creer and Alex Wileman picked us up from the wharf at Barangaroo next… Read more »
Public Relations and Communications agencies are not a rare breed, there are plenty to go around. From international big wigs, boutique and specialist agencies to freelance consultants – when you are looking for a partner to help boost brand awareness, take on your thought leadership and make some (strategic) noise in the industry – how… Read more »
We are off and running in the Taurus office and grabbing 2021 with usual tenacity. Our office move to Tower 3 at Barangaroo has been the highlight of last year, a strategic initiative to move up in the world – literally – and settle in the high tech centre of corporate land in Barangaroo Sydney.… Read more »
With the evolution of customer experience and the rise of digital payments in recent years retailers are forced to innovate to stand out from their rivals and win customer loyalty. Taurus client and independent payment processing network DataMesh shares with RetailBiz the need for mobility and top tips on how retailers can better engage, transact and get on the… Read more »
As a university graduate, students often ponder which is more important: strong grades or practical experience? Taurus Founder/CEO Sharon Williams was featured in the Daily Telegraph and 37 other mainline dailies and weighed in on the importance of interning and gaining first-hand experience in the student’s chosen industry. When making a hiring decision, Sharon looks for the most well-rounded individual, rather… Read more »
We invite you to get in touch and we look forward to hearing from you
Level 22, Tower 3, Barangaroo Avenue
Sydney CBD, 2000 NSW Australia.
info@taurusmarketing.com.au
