An offset account is a widely sought-after feature of home loans in Australia. But what is it? How does it work? And is it worth paying extra for? Find out how can get the most from your offset account and how you could be saving money from Vince Scully’s recent article in Your Money & Your… Read more »
Researchers suggest that businesses only have 2.6 seconds to make a good first impression in the digital world. In an age where everything is on-demand, the internet has fast tracked word-of-mouth, and it’s easier than ever to share opinions, irrevocably changing how Public Relations (PR) and marketing operate. PR and marketing were once perceived as… Read more »
Burnout is becoming a growing concern in the legal profession as an industry of high-pressure and stress. Do you work in the legal profession? Find out how you can build resilience while prioritising the important aspects of life beyond your career. Dr Frank Chow shares his top four tips in Australian Lawyers Alliance on ‘Preventative… Read more »
Dr Frank Chow spoke to The Daily Telegraph about offering support to those who are struggling in these difficult times. The article details why we all need to have these conversations with our colleagues about mental health and burnout and discusses how best to help others while taking care of ourselves. Read the full… Read more »
Getting a home loan can be easy. But when you end up taking more than you can handle, you may find yourself stuck in financial stress. Vince Scully shares some of the most common home loan mistakes he noticed from his new borrowers, in his latest article with Your Money & Your Life on the… Read more »
Taurus welcomes Aus Merchant Founder Sean Tolkin and Co-Founder Mitchell Travers and their team. Bridging the gap between traditional and digital finance, Aus Merchant is a digital currency provider for investors and businesses. Whether the goal is to buy, sell, trade, hold, earn, spend or receive digital assets, Aus Merchant assists you through a wealth… Read more »
Now is not the time to bury yourself in the sand. Now is the time to brush your self off and lift your game on every level. Taurus CEO Sharon Williams joined Robyn Foyster at The Carousel to talk about how you can grow and nurture your business and your team during the pandemic with… Read more »
Last night I sat down, exhausted from another full, challenging and rewarding day working from home at Taurus Marketing. ASX results, companies planning to IPO, 23 active prospects, hiring new team members, media interviews and of course family responsibilities. The Taurus extended exec team blow me away each day with their commitment, growth, ideas, dedication… Read more »
A hidden hero. The heartbeat of the band. The rock and the anchor. Charlie Watts, drummer of English rock band The Rolling Stones, has demonstrated a legendary role of leadership in keeping the beat for the band in his own steady, quiet yet influential style. Charlie was the quiet man who played behind the beat.… Read more »
‘’No sorry we can’t work with you, because your staff are a target for the agencies we represent’’. Throughout the 26 years I have run Taurus Marketing, this is the message I constantly get from recruitment agencies. I take this as the ultimate compliment. It makes me so proud of my team. I am also… Read more »
This period of being in business as a leader in lockdown, will almost certainly be stressful, exhausting and challenging, particularly if you are home schooling as well. Work is exhausting, teams are tired and the media coverage of the pandemic is suffocating. There is no doubt this is a one in a hundred years event… Read more »
As the founder and CEO of Australia’s longest running privately-owned marketing and PR agency, I have faced challenges many times over that threatened to lose us business or shut us down completely. However, these past 18 months have presented unprecedented hurdles for the marketing industry and challenges that not even I could foresee. But this… Read more »
Check out my story for the US site Grit Daily on top tips for staying relevant and adapting a winning attitude in challenging times. Grit Daily, America’s premier news hub, asked me to give advice to businesses experiencing difficult times in Covid and I explained that a forced pause could offer a golden opportunity for… Read more »
Do you want to know how to step out of your own way to achieve financial success? Creating financial goals can be easy, however following through on them can be another story. The battle between saving and spending can feel overwhelming and leave you at a complete loss. Vince Scully writes for Your Money & Your… Read more »
Dr Frank Chow of 2OP Health was recently featured in the My Wellness Pie podcast discussing how to set boundaries whilst working from home, recognise burnout in yourself and others, what managers and organisations can do to support employees and much more. Listen to the podcast on the Apple podcasting app, Spotify or Stitcher here
Changing our long-standing logo from blue to gold reflects our continued excellence and goal for customer satisfaction. Sharon Williams, our founder and CEO, discusses the “Going for Gold” campaign and company news on Influencing. Read Taurus company news here.
With parts of Australia in lockdown for several weeks, we are seeing more and more individuals shopping online with restrictions restraining shopping in person. Many of us find excitement to hear the doorbell ring, signalling another online package has made it’s way home. Dr Frank shared his insights in Body & Soul on why you can’t stop… Read more »
Many people are unaware that buy now pay later schemes like Afterpay and Zip Pay have an impact on your likelihood of scoring a home loan. So, does buy now pay later schemes effect your credit score? Christopher Zinn shared his financial insights in Wealth Tribune on what impact buy now pay later has on… Read more »
Are you feeling constantly stressed and exhausted on a physical, emotional and psychological level? As working from home becomes the new normal, the separation between work and home becomes less visible, causing workers to be increasingly at risk of burnout. Dr Frank Chow shared his professional insights in Allied Magazine on How To… Read more »
We always trust ourselves with comparisons in our everyday lives, between shoes, cars and even people. However, when it comes to the comparison rate to help us navigate the complexities of home loans, this isn’t always the case. Christopher Zinn shared his financial insights in Your Money & Your Life on Why the… Read more »
Fresh after the Olympics, our CEO Sharon Williams explains how to go for marketing Gold in Women Love Tech. The article speaks to the challenges of COVID as a business owner, personal challenges and disappointments, and how to be resilient, show tenacity and bravery in the face of adversity. Read the Full article here
If you, like me are glued at night to the Olympics, it is a proud and inspiring week for Australians. Our Olympians are breaking records in the most extenuating circumstances and winning lots of medals and while this is boosting Aussie spirits at home during COVID lockdown it is their resilience and bravery that stands… Read more »
Beyond crisis management: why you need PR and communication strategy in the age of digital A crisis generally arises with sudden and short notice, putting individuals and businesses in a challenging position. When an organisation operates in an environment where a crisis has hit, it is crucial to know how to communicate with internal and… Read more »
Listed as the top tech stock to watch in 2021, Taurus client Vladimir Mitnovetski, COO Dicker Data (ASX:DDR), value added distributor of hardware, software, cloud and emerging technologies had an exclusive interview with Tony Yoo, Senior Journalist, The Motley Fool The article explored how Dicker Data is a strong investment opportunity, the strategy that’s fueling… Read more »
The workforce has seen permanent remote workers double across the globe from 16.4 percent to 34.4 percent in 2021. The adoption of hybrid cloud is playing a critical role in business continuity, operational resiliency and long-term remote work enablement. Taurus client Ian Welch, CIO Dicker Data (ASX:DDR), added distributor of hardware, software, cloud and emerging… Read more »
Over the last eighteen months, Australia has experienced back-to-back crises. Black Summer and COVID-19 have pushed the country’s public health and safety systems to the brink. Taurus client James Boddam-Whetham, CEO, Noggin, global leader in crisis and safety management technology was featured in Health Times looking at key approaches to deliver digital tool interventions to address… Read more »
Being purpose-driven: the new imperative to reinvent your brand. If COVID-19 has taught business leaders one thing, it’s that businesses need to be versatile, learn how to pivot and roll with the punches. While most brands go into business intending to grow, develop and succeed, the current NSW restrictions and lockdowns have other plans… Read more »
Having a pinch me moment seeing the Taurus name added to the lobby list of Tower 3 Barangaroo. What a rewarding 26 years it’s been. Very proud and amazed at what the Taurus name has achieved thus far. Onwards and upwards!
Mental illness has become the leading cause of sickness absence and long-term work incapacity in Australia. According to Beyond Blue, it’s estimated that untreated mental health conditions cost Australian workplaces approximately $10.9 billion per year – that’s $4.7 billion in absenteeism, $6.1 billion in presenteeism and $146 million in compensation claims. Mental health in the… Read more »
The Go for Gold new brand is associated with value, worth, prosperity, prestige, beauty, Purity, mystery, ceremony and wealth. We think that sums-up us and our journey to date well, and reflects our vision of the future and where Taurus is heading. In line with the advice we are giving our clients, we are… Read more »
The One O’clock Club is our carefully curated CEO lunch series where our CEO, Sharon Williams personally invites members of the Taurus network to a delightful curated lunch to leverage our trusted relationships and help brands grow. The outcome from our lunches? Jobs have been found, partnerships formed, deals have been done and guests supported… Read more »
Taurus is expert at creating a comms strategy that works. Call us to find our how we can help your business navigate through this period with internal comms, crisis comms and to help keep teams focused and motivated, customers informed and sales pumping. In some cases, COVID-19 could have a positive affect on business and… Read more »
The workplace is one of the key environments that affect our mental wellbeing and health. CEO of Noggin and crisis and safety management expert, James Boddam-Whetham, shared his thoughts on the digital technology capabilities to eliminate health and wellbeing risks in the workplace. The article published in Business IT (BIT) explains how digital software can… Read more »
Despite our male population accounting for 87% of work-related suicides, men’s mental health remains an unspoken topic in the workplace. In light of Men’s Health Week 2021 (14-20 June), Psychiatrist and Director of 2OP Health, Dr. Frank Chow says it’s time to start the conversation around men’s mental health. Taurus long-term client Dr. Frank shared… Read more »
Picture this – you are watching the 1996 classic American hit-movie, Jerry Maguire, where Tom Cruise plays a sports agent, and he yells into the phone “show me the money!”. This is exactly what we are talking about, implementing a strategic outlook to provide a greater return on investment (ROI) and how to do it… Read more »
Taurus CEO and Founder Sharon Williams reveals her valuable secrets behind mastering written communication skills in the new post-pandemic world. Reading carefully is the new listening, writes CEO Sharon Williams. The article addresses the sharp shift through COVID-19 from face-to-face communication to online, and the subsequent change in communication habits in the workplace. The new… Read more »
Behind every successful PR outcome, exists a strategic plan. Within today’s competitive and ever-evolving business landscape, it had become increasingly important for companies to invest in their brand, stay relevant and maintain a consistent voice in their industry. Strategic planning is a fundamental element of the PR process and ensures organisations are investing in efforts… Read more »
Our CEO and the Taurus team sure know how to party and we were in full force to support and celebrate the birthday event of Taurus CEO Sharon Williams. Events have always been a big part of Sharon and the Taurus network and while we are mindful of our Victorian neighbours entering lockdown and those… Read more »
Establishing a strong personal brand built on a clear strategy is key to gaining professional advantage. Like businesses, it is just as important for working individuals to market themselves to the public. Whether you are looking to pivot in your career and try working within a different industry or a fresh graduate wanting to get… Read more »
Your organisations values reflect your company’s vision and shape your overall culture. Having clearly defined company values ensures everyone within the business is working together towards the same goal. Every movement and action within the business should be aligned to these values. Core values can help your organisation create purpose, improve team cohesion, and create… Read more »
Taurus CEO/Founder Sharon Williams chats with award winning journalist Robyn Foyster and shares her secrets behind branding, latest marketing trends and how to drive your business forward. “Empathy is the new currency”, according to Sharon. Watch the full interview here. As CEO and founder of Taurus, servicing over 1,000 companies globally from major ASX-listed organisations… Read more »
Life Sherpa CEO Vince Scully spoke to The Daily Telegraph off the back of the Federal Budget 2021 announcement. Vince Scully describes it as “the Hot Chocolate budget – everyone’s a winner, baby”. Scully explains, “the budget’s bigger First Home Buyer Super Saver Scheme, allowing $50,000 of voluntary contributions to be released rather than the… Read more »
Now is one of the best times to review your brand as you re-set targets for the new financial year. Why? Because your brand story is the essence behind your success, writes Sharon Williams, founder of Taurus Marketing. “Creating a great brand is just the beginning. Your brand should be treated like a long-term relationship.… Read more »
The phrase ‘content is king’ is an infamous saying used millions of times in the marketing world. However, the novelty of the phrase surely will not wear off anytime soon as content marketing is proven to be the heart of the most successful marketing campaigns there are. So why should we implement visual to audio… Read more »
When was the last time you updated your LinkedIn? If you haven’t given your profile a recent update, now is the time to do it! LinkedIn is the perfect platform for personal branding and to help build yourself a strong presence within the professional social network. Remember that visitors usually make assumptions based on who… Read more »
We are proud to welcome LifeSherpa into the Taurus Family on referral from a long-standing Taurus friend. As a new client, we thought we would show off and deliver Australian Financial Review coverage in our first week – Not only once, but three times! This is the power and dedication to the cause of our clients… Read more »
CEO of Noggin and crisis and safety management expert, James Boddam-Whetham, shares expert insight on the governments acknowledgement of local IT procurement in its funding scheme to harden cyber security resilience. The article addresses the federal response to the current cyber threat landscape and its commitment to dedicate funds to protect existing systems, deploying new technology, and… Read more »
Taurus client and ASX-listed Dicker Data celebrate the official opening of the new $74 million headquarters and distribution centre in Kurnell, Sydney. The Taurus Team were delighted to invite the Prime Minister of Australia The Hon. Scott Morrison to attend this special occasion and cut the ribbon. Congratulations to David Dicker, Fiona Brown, the Dicker… Read more »
The Taurus Team enjoyed an evening of networking with the Australian British Chamber of Commerce (ABCC). We had a delightful time making new connections and catching up with old friends at The Loft, Darling Harbour. Wonderful to be at the first face to face event since COVID-19 and we had an absolute ball – It… Read more »
Search Engine Optimisation (SEO) is a digital marketing tool that enables organisations to increase their website ranks across major search engines like Google, Firefox, Yahoo and Bing. Whether you are a mature business or a start-up, investing in an agency to help you with SEO can be highly beneficial as it increases overall traction to your organisations website. Maximising website traffic enables your… Read more »
We could be biased, but we strongly believe Public Relations is the greatest investment you will ever make for your business. A PR strategy sets you apart from competitors, creates a positive perception and will generate long-term success. Whilst the majority of small to medium enterprises are restricted by a small budget, PR often gets… Read more »
Question: Where is the best place to hide in a game of hide–and–seek? Answer: Anywhere onwards of page 1, on any given search engine. When you hop on Google, Bing, or whatever your search engine of choice may be, do you find yourself scrolling to the end of the first page results and then either type something entirely different in the search bar or simply give up? For those… Read more »
Taurus is delighted to be featured in Influencing, Telum Media, and Social Diary Daily as we celebrate new and returning clients across our Public Relations (TaurusPR©), Investor Relations (TaurusIR©) and TaurusBullseye© Marketing Strategy portfolios! Powered by Meshed Group, Educonnect has chosen TaurusPR© for its award-winning expertise in public relations and the education sector to launch Australia’s first tertiary education comparison site, enabling education providers to directly connect with and recruit students across… Read more »
When it comes to communications – a consistent message is both powerful and influential. An Integrated Marketing Communications (IMC) strategy ensures that the key message of your business is being delivered consistently across multiple channels. Every interaction a customer has with your brand need to embody the same values, benefits and unique selling point in… Read more »
The reality of the modern workforce requires students to have more than a university degree to be prepared for a full-time role. Whether you’re still a student or a young professional, there is often an issue that arises when you’re looking to start your career – the lack of experience and industry exposure. Internships play a key role in bridging the gap between education and careers. In the PR sector, interning at… Read more »
Taurus CEO and Founder Sharon Williams spoke to Behind The Brands about her 25 years of experience and knowledge as an entrepreneur and working mother. Covering all things from entrepreneurship tips and how to measure success, through to motherhood and what keeps Sharon going during difficult times. If you are in business, the tips in… Read more »
So you have just scored a piece of media coverage that is going to help boost brand awareness, credibility and hopefully even business opportunities – But why stop there? Leveraging media coverage will elevate your personal brand and business in the eyes of your industry peers, influencers, clients, future clients, and prospective partnerships. Here’s some… Read more »
Since Australian hospitality venues have re-opened and are enjoying relaxed restrictions, venues have seen a massive influx of eager consumers. If your hospitality venue isn’t on social media or optimising the platforms on offer, now is the time. A recent study shows that hospitality venues amount for one of the most looked-up brands in Australia… Read more »
Taurus CEO/Founder Sharon Williams spoke to Kochie’s Business Builders about the importance of understanding the changes in the post-pandemic the world, starting with your customers. The way they experience your brand may well have shifted and now is a good time to review how that looks, both inside and outside your business. Read the full… Read more »
If you want to differentiate your brand, stand out amongst the crowd and cut through, personalisation is key. In today’s highly competitive market, as a leader and marketer you need to do more than your due diligence to succeed. Personalisation is key to driving engagement, building relationships and when executed properly will lead to an… Read more »
The buyer’s journey is often defined as the path each persona takes to become a customer. There is no one-size-fits-all model and every arc of your buyer’s journey is unique to the persona. Today, buyers hold all the power over their purchasing decision – thanks to resources like the internet, product research can be done… Read more »
Speaking to the Australian Financial Review after the company exceeded $2 billion in revenue for the first time, Taurus client and Chief Executive Officer of Dicker Data David Dicker revealed why for so long he has opted to not pay himself a single cent as a salary. “You can only do it in certain types… Read more »
While Australia and the world scramble for answers against the growing intelligence of cyber-attacks on personal identity, TrustGrid™ is unveiled as the world’s first digital trust ecosystem. The Taurus Team is delighted to be working with TrustGrid™, the world’s first technology system to solve the global crisis of security in digital data identity. Leading cybersecurity… Read more »
Australia’s tertiary institutions are looking at an estimated $16 billion in revenue loss due to the pandemic, making it one of the hardest hit sectors in Australia. This has created a need for Australian tertiary institutions to innovate and plan how to get back on their feet, remain competitive and put Australia’s education back on… Read more »
Easter is always a time for rest, renewal and new beginnings and this Easter says that in spades. The end of JobKeeper, new outbreaks of Covid-19 and the realisation that 2021 is well underway means the progress of your new year resolutions are staring at you loud and clear. Business plans should be delivering on… Read more »
On International Women’s Day, Taurus CEO/ Founder, Sharon Williams was invited to reflect back on her journey as an entrepreneur of 25 years. Sharon shared her journey with Dynamic Business and the six things she wishes she’d known about being a businesswoman when she started Taurus. As Taurus emerges through this next phase, we continue… Read more »
A content calendar is a schedule that helps you organise your upcoming social media content by detailing what and when you will post. Having a content calendar system in place also helps your business create content aligned with your social media strategy and overall company objectives. It also helps you plan out relevant content that… Read more »
In order to remain efficient and attract talent in the post-COVID climate, leaders are again faced with a changing landscape. Taurus CEO/Founder Sharon Williams shared her thoughts with Kochie’s Business Builders on the current employee landscape post pandemic. Leaders will need to work harder to understand the employee in the new normal and if and… Read more »
The Taurus team celebrated Employee Appreciation Day with a boat trip around Sydney Harbour. We had great fun and took time out to enjoy a day of great company, swimming, stunning lunch and drinks on the luxury cruiser Iluka. Our hosts, Jamie Creer and Alex Wileman picked us up from the wharf at Barangaroo next… Read more »
Public Relations and Communications agencies are not a rare breed, there are plenty to go around. From international big wigs, boutique and specialist agencies to freelance consultants – when you are looking for a partner to help boost brand awareness, take on your thought leadership and make some (strategic) noise in the industry – how… Read more »
We are off and running in the Taurus office and grabbing 2021 with usual tenacity. Our office move to Tower 3 at Barangaroo has been the highlight of last year, a strategic initiative to move up in the world – literally – and settle in the high tech centre of corporate land in Barangaroo Sydney.… Read more »
With the evolution of customer experience and the rise of digital payments in recent years retailers are forced to innovate to stand out from their rivals and win customer loyalty. Taurus client and independent payment processing network DataMesh shares with RetailBiz the need for mobility and top tips on how retailers can better engage, transact and get on the… Read more »
As a university graduate, students often ponder which is more important: strong grades or practical experience? Taurus Founder/CEO Sharon Williams was featured in the Daily Telegraph and 37 other mainline dailies and weighed in on the importance of interning and gaining first-hand experience in the student’s chosen industry. When making a hiring decision, Sharon looks for the most well-rounded individual, rather… Read more »
2020 has been a challenging year for most Australians including business owners and leaders. As we look ahead to 2021, building organisational resilience has never been more important. Taurus CEO/Founder Sharon Williams spoke to Kochie’s Business Builders about her strategies for success in 2021 and touched on her learnings from two-times Paralympic Gold Medallist and… Read more »
COVID-19 has tested business owners’ personal and professional resilience like never before. Taurus client and workplace mental health expert, Dr. Frank Chow, of 2OP Health says people’s ability to cope with the changes and uncertainty of COVID-19 is determined by existing biological factors and internal capabilities. In an article for Dynamic Business, Dr. Chow speaks… Read more »
After nine years as a client with Taurus, part of our role has been to continually provide fresh and exciting changes to the marketing strategy. Through TaurusPR©, UTS College and UTS were featured in the Daily Telegraph, Courier Mail and 38 other mainline dailies. UTS College or formerly known as UTS Insearch is the trusted… Read more »
Cybersecurity innovation leader, Secure Logic launched Secure Digital Connect (SDC) in December 2020. SDC is a digital portfolio that replaces GovDC’s Managed Service Backbone (MSB) and offers the Government community a secure platform that seamlessly interconnects Government agencies, service providers and partners through a secure multi-tenancy cloud environment. SDC offers a new and improved solution… Read more »
Taurus client and ASX-listed Dicker Data is identified as one of the star performers to look out for in 2021. A big accomplishment for the company, AFR reports analysts are tipping 2021 as the year when the values of lesser-known, lower-priced tech stocks play catch-up. Shaw and Partners Senior Analyst, Jules Cooper, recognised Dicker Data… Read more »
With the evolution of customer experience and the rise of digital payments in recent years retailers are forced to innovate to stand out from their rivals and win customer loyalty. Taurus client and independent payment processing network DataMesh shares with Dynamic Business several ways that the rise of customer experience is changing the payment landscape… Read more »
Among the chaos and disruption brought on by 2020 and the big shifts in our society, many industries – marketing and communications included – have had to adapt and reimagine the future. With new technologies, trends, and behaviours emerging on the daily, the way we attract, connect, engage and influence our audiences is constantly evolving.… Read more »
There is no doubt 2020 has been one of the most challenging years of our personal and professional lives. While the future remains unprecedented and the battle to make it through the next phase will continue to test our resilience, it’s important to prioritise our personal goals to stay motivated in the new year. Here… Read more »
What a year! As we go into the Christmas season, the out of office messages are starting to appear and many are taking the foot off the peddle. Not so for us at Taurus. We’re still on full throttle as clients prepare to ramp up their marketing spend to deal with the challenges 2021 is… Read more »
The holiday season is just around the corner and we’d like to thank you, our clients and partners for another year and wish you and your loved ones peace and prosperity in 2021. As we look forward to 2021, our wish for Taurus remains the same, to help you build success based on our proven… Read more »
As people search for new ways to connect, social media consumption continues to surge. Interestingly, research indicated social media engagement has increased by 61 percent. While more and more businesses are jumping on the social media wagon and leveraging content to promote their offerings, it’s getting more and more difficult to cut through the clutter.… Read more »
Our TaurusAcademy© Event was a hit. Taurus invited the TaurusAcademy© network to attend a Personal Branding session led by Taurus CEO/Founder and personal branding expert, Sharon Williams. This event was an opportunity for our past and present interns to meet and connect with like-minded people and learn the ins-and-outs of personal branding and how it… Read more »
SecureLogic is a leading provider of innovative technology delivering cybersecurity and digital identity solutions. Secure Logic works with some of the most difficult challenges faced by modern enterprises. This includes transitioning whole organisations to an As-A-Service model, detecting emerging threats predictively and completely re-thinking how digital services are being delivered, Secure Logic’s key values are… Read more »
Taurus is thrilled to be working alongside Best Ride App, a revolutionary application that saves you money on travel every time. From Uber to Ola to Didi, rideshares are the best way to get around. The Best Ride App helps you find the best deals on your next trip so you can save on every… Read more »
Taurus is proud to be working with Matt Levy, winner of 2 Paralympic Gold medals and an Order of Australia recipient who recently launched a book “Keeping your head above water”. Born a premature baby, Matt Levy had to face the debilitating effects of cerebral palsy, partial blindness, deafness and the inability to walk. Instead… Read more »
Taurus is delighted to partner with homegrown, fast-growing FinTech DataMesh Group. We set strategy with the TaurusBullseye© and have kicked off PR with a win in the AFR within 6 weeks of starting work. DataMesh works from the ground up to revolutionise the current payment systems for large retailers and improves in-store shopping experiences for… Read more »
2020 has been a challenging year for everyone. However, there is a silver lining in that COVID-19 has brought about some valuable lessons about hardship, conquest and triumph both personally and professionally that we can learn from and use beyond this “pandemic year”. We’ve been forced out of our comfort zone when it comes to… Read more »
Now that 2020 is almost over and we have some time to rest, relax and recuperate and finally find the time to bask in the sun with a book on hand, what’s on your reading list this holiday season? PR professionals are always on the hunt for new ideas, developing new ways to assist their… Read more »
Holidays can be an exciting or season of mixed emotions, as some get ready to gather with their loved ones, others may feel a sense of loneliness… and with the disruption of the pandemic, feelings of stress and anxiety are likely to heighten this year. For the staggering 1 in 5 Australians that have a… Read more »
Who hasn’t seen Netflix’s latest Haute couture flick Emily in Paris? The irresistible quarantine entertainment to binge-watch tells the tale of a young American marketing executive, Emily Cooper who got the chance of a lifestyle, seconded to a prestigious marketing firm in Paris to give French brands some good old American spin on social media.… Read more »
The last few months have been about watching the wellbeing of our team and our network and finetuning our visual virtual creative offering to our clients. It’s also been important to encourage each other to smell the roses and take time to register our mental and physical health as a priority. As our client, psychiatrist… Read more »
The COVID-19 crisis has led to devastation for many companies. Getting through this, and ahead of the next stage of this economic crisis, is a survival game on a number of counts. But the upside is, we are being provided with endless new opportunities. It’s clear the pandemic has tested leadership in Australia in unprecedented… Read more »
Whether you’re an entrepreneur, team leader, an expert in your field or on your way to kickstarting your career, whether you like it or not, you are the Captain of your personal brand. Your personal brand is built by how you choose to present yourself and your core values. It’s who you are and what… Read more »
The pandemic has provided an opportunity for business leaders to evaluate their mission and analyse their purpose. Organizations that know why they exist and who they are built to serve are uniquely positioned to thrive amid unprecedented change. With that said, what are the fundamentals of a purpose-driven company? Bringing the “why” to brand purpose… Read more »
A strong personal brand can make all the difference to your career, but the key to getting it right is committing to your brand both online and offline. Taurus CEO/Founder and personal branding expert Sharon Williams spoke to News Corp’s Melanie Burgress and contributed to the The Daily Telegraph’s Smart Daily pages about the power… Read more »
While negative behavior is not always linked to stress at work, negative changes in employee behavior can be an indication of stress. Employers and businesses carry the responsibility to provide a healthy work environment and maintain the mental health and wellbeing of their employees. Often times, employees do not realise the signs as it can… Read more »
Taurus is having fun working with iBle Technology for the launch of their new product Airvida – the world’s smallest air purifier under our TaurusPR© offering. With options for both adults and children, no matter where you are or what elements surround you, you can breathe easier with Airvida – a wearable air purifier tried and tested to generate more than 2 million ions/cm3 every… Read more »
Our TaurusInvestorRelations© service crosses the IR bridge from total IR function set up, support and assistance to full scale management – our team is there to support you and complete the pieces of the puzzle to ensure your company is maximising shareholder impact. From best practice on-line investor centres, attracting new investors to the register, initiating analyst research, complying… Read more »
SEO lies at the heart of every successful online marketing strategy. In order to be seen in an oversaturated market, you must first improve your visibility on the web. So, what does SEO even mean? SEO is short for Search Engine Optimization. It is essentially what you need to rank high on a search engine.… Read more »
Many organisations in Australia and beyond are now knee-deep in re-engineering, transformation, pivoting or whatever name is being given to the latest COVID-19 survival strategies and focus. However, Taurus CEO/ Founder suggests there is more to strategising and wargaming and the many conversations in the media about how things are going to be. And that is employees – our… Read more »
Effective marketing is a key growth driver in your small business. If you think you don’t have to understand marketing – think again. Everyone in your small business is responsible for marketing – from the receptionist to those in the accounts department. If you don’t buy into that principle, be sure that good brands build… Read more »
Taurus client Androgogic has been featured in The Daily Telegraph and The Advertiser’s careers pages as they work closely with McGrath Foundation to help take Educational, Learning and Training Capabilities for Breast care nurses to the next level! It is estimated that 19,371 women and 164 men will be diagnosed with breast cancer in Australia… Read more »
The Taurus team has strong expertise in the Healthcare sector which is also one of the most at-risk for violent incidents against frontline workers. James Boddam-Whetham, CEO of Noggin writes in Hospital and Healthcare on the state of safety and security in Australia’s hospitals while highlighting key points from the NSW Health Anderson Report on Hospital Security. The… Read more »
On Monday, 7th October Taurus CEO/Founder Sharon Williams and her family had Channel 7 filming at her house as she invites us to her home and speaks about inter-generational living. From Nana to Dras the GS puppy, there’s never a dull moment. Sharon said “Extraordinary and challenging times through COVID. Thankful we are safe, together.” Click here… Read more »
On Wednesday 21 October our CEO Sharon Williams was invited to speak with SBS World TV on the divide between the experiences of renters and mortgage owners during COVID-19. Despite COVID-19 support measures providing some relief for tenants, many are being forced into debt to cover basic household costs. A recent study by the Consumer Policy… Read more »
A fun Taurus family affair with Channel 7 as our CEO Sharon Williams invites us to her home and speaks about intergenerational living Sharon was asked to comment on intergenerational living through COVID-19, talk about WFH balance and family life with Channel 7. It’s taking all sorts of family situations to get through these unprecedented times. Watch… Read more »
In business for over 40 years, Taurus client Dicker Data (ASX:DDR) is Australia’s largest and leading value-added distributor of hardware, software, cloud and emerging technologies. Before the work from home movement even existed, Dicker Data was already the champion of flexible working arrangements and was built on a foundation of working mums. Employing over 500… Read more »
Taurus client Dicker Data (ASX:DDR), a leading value-added distributor of hardware, software, cloud and emerging technologies has launched a new dedicated Microsoft Cloud business unit to be led by Sarah Loiterton as General Manager. As Australia’s leading locally owned Microsoft Cloud distributor, this demonstrates Dicker Data’s commitment to extend software and Cloud technologies solution offerings… Read more »
Recognised as Australia’s leading personal branding expert, on Thursday 14th of October Sharon Williams virtually presented to a group of high calibre and global leaders on the power of a personal brand in today’s digital age and how a personal brand has a direct impact on revenue and business objectives. As a corporate, leader and… Read more »
Social media tools are not necessarily new, but statistics show SME business owners, the vast majority without marketing departments, are still not sure how to maximise them with the time and money available. COVID-19 has seen a significant increase in social media usage but research shows only 24 percent of SMEs have begun social media… Read more »
As the world accelerates to a digital and virtual way of work, it’s becoming increasingly important for businesses of all sizes to develop a strong voice, remain engaged and constantly communicate to existing and prospective stakeholders. One of the most effective ways to build brand awareness and stay connected is by providing relevant content and… Read more »
My internship with Taurus Marketing was a highly rewarding experience and one which I will cherish for the rest of my life. It was a perfect introduction to the work from home life and one which I will value highly moving forward in my professional career and in my life. What I found most valuable… Read more »
Taurus is proud to have supported Dicker Data Limited (ASX: DDR) as the company hits a milestone making their mark on the ASX:300 Technology Index effective from September 21, 2020. Dicker Data has been listed on the ASX since 2011 and is the most valuable of the new stocks featured on the All Tech Index… Read more »
“Just press play” are the words we’re becoming more familiar with as we continue to accelerate a digital and virtual environment. Did you know 300 hours of video are uploaded to YouTube every minute, and more than 100 million hours of Facebook videos are watched every day? The power of video content is undeniable and… Read more »
If you are a leader or an expert in your field, whether you like it or not, you are the Captain of your personal brand. The new reality gives us an extraordinary opportunity to show real leadership and accountability whether you are self-employed or work for a firm. Recognised as a leading personal branding expert,… Read more »
Online video consumption is one of the most popular internet activities around the world. In fact, the time spent watching online videos will expand more than 20% over this and next year to an average of 100 minutes daily. Videos are engaging, entertaining and can be quickly and easily digested across different channels. This is… Read more »
The COVID-19 crisis has led to devastation for many companies. Getting through this, and ahead of the next stage of this economic crisis, is a survival game on a number of counts. The upside? We are being provided with endless new opportunities. Sharon Williams, CEO/Founder of Taurus Marketing shares an article with SmartCompany on how… Read more »
Harnessing the power of video as part of your marketing strategy is a must in today’s competitive landscape to standout. We’ve seen firsthand how communications have radically moved online because of COVID-19. Virtual and MORE VISUAL content is not optional. It’s essential. Video is a dynamic creative medium that’s established itself as one of the… Read more »
Taurus CEO/Founder Sharon Williams is passionate about mentoring individuals to reach new heights and maximise their potential. Since founding Taurus and the TaurusAcademy program 25 years ago she has helped over 500 individuals achieve their personal and professional goals. Her strength lies in providing strategic, practical no-bull advice. Troy Douglas, current Co-Founder Of Nexba and… Read more »
Communications has radically moved online because of COVID-19. Virtual and MORE VISUAL content is not optional. It’s essential. The key? Easily digestible, memorable, persuasive and sharable content – that has a shelf life – and looks so much better. We’re proud to announce our TaurusVirtualContent© offering is expanding with a fully-fledged TV studio, filming rooms… Read more »
This month we celebrated 25 years in business, and it has been a month of reflection and huge pride – and special, heartfelt thanks to the amazing Taurus team. I registered Taurus the day my eldest daughter Charlotte India was born and together, with her siblings, and my team, they have been one of my… Read more »
Working mums, this is your time. Our CEO and Founder, Sharon Williams has pioneered working Mums since founding Taurus in 1995. Over the past 25 years, Sharon has supported, empowered and upskilled dozens of working mums at Taurus. In an article that celebrates women in business, Sharon talks to Jo Abi and 9honey, sharing her… Read more »
25 years strong, we are proud to continue our place at the forefront of industry-wide conversations in Australia’s most reputable publications. As businesses globally are dealing with the impacts of COVID-19, nailing the pay rise negotiation still depends on preparation and context. Our Taurus team are used to rising to the occasion and Business continuity… Read more »
Taurus is featured in Social Diary Newsletter, highlighting our 25-year milestone as well as our new state of the art TV, production and webinar studio facilities. On the 21st August, we celebrated 25 award-winning years in business with a new office, extended and launched new service offerings and celebrated continued growth. For 25 years, Taurus… Read more »
Being a Taurus Intern has been an enriching experience to say the least. I found it most valuable to be in a space surrounded by experienced professionals who can teach me and pass on their knowledge about the industry in a simplistic and nurturing manner. I felt very comfortable right from the get-go. The team… Read more »
As each day brings on new challenges and our neighbours in Victoria enter their harshest moment yet, what is the shortest way to the finishing line for Australia? There are a few options. We have been asked to be sensible. If wearing a face mask, practising social distancing and constantly washing or sanitizing our hands… Read more »
When remote working became the new global normal some months ago, businesses big and small went on a search for how to best maintain company culture and motivation virtually. Now that water cooler chats, Friday pizza parties, and the occasional long lunches aren’t a thing anymore, how do we continue to cultivate teams-ship and company… Read more »
Public Relations covers a range of strategies and tactics that share a common purpose, to communicate a positive message about your company or personal brand with the aim of influencing the behaviour and purchasing decisions of customers, shareholders, prospects and other stakeholders. Measurement and evaluation of PR activities is an important step that all organisations… Read more »
COVID-19 has entirely reshaped the structure of the business world, catapulting companies into a digital landscape, whether they were ready for it or not. Throughout history, large scale events have acted as catalysts for transformation, marking points of great social and economic change. COVID-19 is no different, having pushed business owners to grapple with a new… Read more »
As businesses return back to the office, there’s been a significant operational and structural shift to the way we operate. The challenging nature of this shift will differ from workplace to workplace. However, in order to prevent susceptibility to these ever-changing conditions it is imperative for businesses to look at innovative solutions and navigate the… Read more »
COVID-19 has completely changed the world as we know it. As we adjust to the new reality, how can small business leaders create a map for success? Taurus CEO/Founder, Sharon Williams spoke with SME TV & host Angela Vithoulkas highlighting the need for a strategy on marketing, resilience, team support, content & reinventing your brand!… Read more »
Taurus CEO/Founder, Sharon Williams was featured on Ticker TV talking about – Sharon’s entrepreneurial story – Founding Taurus & being in business for 25 years How Taurus is adjusting to COVID 19 Advice from the top – looking at the road to recovery, a positive and effective business guide The reality of being at the… Read more »
Taurus client, Dicker Data ASX:DDR announced a stellar H120 Market Update: Over $1b revenue achieved for the half-year, representing an increase of 18.3% over the same period last year Net profit before tax is estimated to finalise at approximately $40m for H120, up 25% on H119 Another record revenue month for June with revenue finalising… Read more »
Taurus CEO/Founder, Sharon Williams was featured on Inside Small Business with her “Top tips for small businesses on the road to recovery”. “New normal, pivot, a virtual world, reinvention, new strategies, and making the most of your digital communication capabilities. These are just some of the terms we wake up to since we started to… Read more »
From Hollywood films to Netflix series, Mental Health is getting more and more airplay on broadcast media and there’s a lot we can learn from movies and television. Here’s a look at understanding and uncovering antisocial personality disorder, a topic brought upon by the highly anticipated Korean drama “It’s Okay To Not Be Okay?” Taurus… Read more »
The COVID-19 pandemic has caused significant challenges on businesses and puts further strain on our mental health. Taurus client and friend, Dr. Frank Chow discusses top tips on how to take care of your overall health and wellbeing with Inside Small Business. The tips provided are curated for entrepreneurs, business owners, managers and leaders to… Read more »
Poor planning is one of the killers of small businesses. One big item that many small business operators fail to plan for is TAX, writes Sharon Williams, founder of Taurus Marketing. Unfortunately, the better you do, the more you pay. The country has to run and we as small business owners contribute much to keep… Read more »
As restrictions are eased, Australians are gradually adapting back to their professional lives in a post-COVID-19 world. While some thrive and others don’t in the WFH environment, how are extroverts and introverts different and what are their mental struggles and sentiments post-COVID-19? Taurus client and workplace mental health expert, Dr. Frank Chow of 2OPHealth discussed… Read more »
The global pandemic has been the catalyst for a remote work revolution, reshaping the way we work, operate and communicate. As we navigate to a post-COVID-19 business landscape, it’s becoming clear the new way of work will be a hybrid of remote and physical office spaces. While we’re living in a new reality, (that is… Read more »
Both Public Relations & advertising are cogs in the marketing wheel and are tools to increase brand awareness amongst target audiences, however, they’re viewed quite differently for the customer. PR is a form of third party (media) endorsement, meaning it is viewed with a higher degree of credibility, this is called ‘earned’ media and is… Read more »
Taurus CEO and Founder Sharon Williams is a long-standing and proud member of Kochie’s Business Builders family. We are excited to announce Sharon’s continued partnership joining the KBB Team on their new platform, Small Business First. Small Business First is designed to assist Small Businesses through the COVID-19 era. You can create a business listing,… Read more »
Taurus CEO and Founder, Sharon Williams featured in ABC Life talking about the importance of your personal brand, networking and the power of a digital resume in a post-COVID-19 world in an article titled “The easiest way to reach out to your contacts if you’re looking for work” by Moataz Hamde. Key takeaways: Reach out… Read more »
The Taurus Team and our Founder & CEO Sharon Williams (as RockClub member no 1) are proud to be associated with this beautiful vineyard, Winmark Wines in the Hunter Valley as they celebrate the building and opening of their Winmark Cellar Door! Known as one of the most beautiful Hunter Valley vineyards, this stunning property… Read more »
My experience as a Taurus Academy© Intern was second to none! Before I started my internship, I was unsure of the exact direction I wanted to go with my career post-university. All I knew is that I was interested in marketing but wasn’t sure if the practicality of it really would be for me. Upon… Read more »
Nothing could prepare companies for the rapid changes in customers’ needs that struck the world of business with COVID-19. It’s not often we’re affected on such a global scale, and yet here we are, braving these extraordinary and uncertain times. Creating brand awareness amidst a global pandemic is not often found on a business leader’s… Read more »
At the beginning of the month our client Dicker Data (Australia’s largest IT distributor), hosted the Preparing for Post-COVID industry exclusive webinar with keynote speaker Mark Iles, Executive Consultant and Industry Analyst, Tech Research Asia. The session highlighted insights we thought could benefit our network – particularly those in the tech sector, on looking at… Read more »
While I am proud of how Taurus and our network have moved through this period, there is no time to relax and celebrate the fact we have got this far. The next 4-6 months will be a true test of recovery, survival and reinvention. The end of the financial year can be a time for… Read more »
SendGold discuss putting gold back on the map with AusbizTV! All is good in the world of gold today. Gold has taken an upsurge and investors are reaching out for this safe, stable (and now digital) haven. Award-Winning Aussie FinTech SendGold is a peer-to-peer digital gold trading platform. SendGold is hyper-liquid and hyper-accessible has seen… Read more »
How COVID-19 will change Australian workplaces forever There’s about to be a lot of changes to your workplace. Crisis management technology company Noggin has the low-down on what you need to succeed in a post-pandemic era. Noggin’s next-generation technology offers both mobile and desktop software package comprising practical solutions and dashboards. It is designed to… Read more »
The spotlight has been shining on Australia’s healthcare industry as the rest of the world fights the COVID-19 pandemic. Media coverage has been intense and alarming, with news bulletins filled with scenes of hospital ICUs at breaking point as the pandemic has taken hold. In Australia, we are preparing for these worst-case scenarios. Fortunately, we… Read more »
My time as a TaurusAcademy© Intern was a fantastic experience that I would recommend to any PR, Marketing or Communications student or recent graduate looking for a meaningful learning experience that will bolster their confidence for entering this field. The Taurus Marketing culture is so welcoming with open communication that makes all newcomers feel comfortable… Read more »
The growing demand for IT equipment in an increasing work from home WFH world Dicker Data’s growth strategy, expansion plans, proven track records and why Dicker Data is an income-generating stock. Dicker Data is credited as Australia’s leading locally owned and operated distributor of IT hardware, software, cloud and IoT solutions. Its 41-year legacy was… Read more »
Like a lot of CEOs, I have been overwhelmed with emails from people in our industry who have been left out of work and seeking a new job due to the impact of COVID-19. Unfortunately, these are the shock waves from the pandemic with the marketing and PR industry facing a real crisis of losing all this amazing talent unless we do everything possible to… Read more »
Taurus CEO and Founder, Sharon Williams speaking with George Sabados and the Vision Brokers and Advisors Community on effective marketing in times of crisis. “The biggest message you can take is that right now is NOT the time to hideaway – it’s the time to be out there! Show empathy & help.” View the full 27-minute… Read more »
Everything you should know as a leader before you venture back to the office. Are you ready for the face-to-face interaction as we transition back to the physical office? I wasn’t – quite! writes Sharon Williams, founder of Taurus Marketing. Yesterday, I was faced with the first face-to-face meeting since lockdown with a prospect in… Read more »
Creating a brand isn’t as simple as designing a logo and posting a couple of photos on Instagram with a custom hashtag. The core of what makes a brand runs deep lies in the content it constantly (and strategically) develops to engage its (hopefully) growing audience. To leave a lasting digital impression, you’ll need to… Read more »
UNDERSTANDING ISSUES MANAGEMENT The Dark Art. It is a name that best describes a practice that has been around for decades but practitioners, government officials and company executives are reluctant to explain too much about it to the outside world for fear of revealing their secrets, almost like those who guard the formula for Coca… Read more »
With so many businesses pivoting in response to the pandemic, entrepreneur Sharon Williams takes us through how this strategy works – and when to use it. As I write this, I am hoping you, your family and team members are safe right now and that you are managing your mental health and physical health because… Read more »
2020 has surely been a challenge and a major learning experience for us all. But as a final year university student soon to graduate, I (with the rest of my cohort) had other worries and reservations about this year. What do I want to achieve at the end of 2020? What industry do I want… Read more »
As the world shifts into a new digital age, reskilling and upskilling may be the only way we can continue to keep up. The use of technology in our personal and professional lives has never been more prevalent or more critical. With COVID-19 pushing the digital age into the forefront, now is the perfect time… Read more »
Goodbye certainty and comfort, hello hyper-speed change, and continuous learning of new technology. If you are a tech company working on holograms, “Will the real slim shady please stand up?” because now is your time to shine! We are entering a new era coined the ‘digital renaissance’; we’ve had a circuit breaker with COVID-19 and… Read more »
The Taurus team is proud to be working with beloved Australian author Anthony Bertini and Dirt Lane Press to launch the children’s fable, Where Happiness Hides! Inspired by brevity and preciousness of life, Where Happiness Hides is available to children and families around the world who don’t always have access to books. The meaningful fable… Read more »
Time of social and economic hardship is the ultimate stress-test of whether the relationship between companies and customers is robust enough to endure long term or so fragile that unexpected challenges can completely disrupt and derail the business. Optimising customer experience and effectively managing connection is crucial in the current climate, as the impression businesses… Read more »
Over the last month, life as we know it has drastically changed. We are in the midst of what might be a life-changing experience on a worldwide scale. Here are the Taurus team revelations, insights & some of the life lessons we’ve learned from the COVID-19 outbreak. When you feel overwhelmed and anxious, stop and… Read more »
If you are one of the lucky ones, like me, to still be in business you must be doing something right. So why do you still feel anxious, or at least ultra-cautious and maybe worried about the future? Read the full article here: https://www.kochiesbusinessbuilders.com.au/i-will-survive-your-new-mantra-during-covid-19/
Taurus secures 8 new and returning clients – featured in B&T, Mumbrella, Influencing, Telum Media, and Social Diary and is proud to announce we are working with a wide range of new and returning clients. Sydney, Australia – Integrated PR and Marketing agency Taurus celebrates eight new and returning clients across trademarked PR, Strategy and Social… Read more »
Our story. Our brand. Our values. 25 years in business, 4 continents and over 1000 brands. Our CEO and Founder, Sharon Williams shares the powerful meaning behind the name of our company. “I chose the name Taurus because when I looked up the star sign it represented tenacity, passion, loyalty, sturdy, steadfast, keep going no… Read more »
In our traditional celebratory Taurus month (the month of May) I headed to the city yesterday to review new office space for the Taurus team. A location change is part of my strategy to reinvigorate the business post this COVID-19 recovery period and a brand new sparkling environment for the team and it would mark… Read more »
Taurus is proud to welcome new client, 2OP Health into the mix, bringing to light an issue close to our hearts and front of mind for many at this time. 2OPHealth provides tailored occupational psychiatry and psychology services to individuals, organisations and health professionals across Australia. With a strong foundation and focus on workplace-related mental… Read more »
Taurus is thrilled to announce the newest and sportiest member of our family – On the Ball Global, the world’s greatest football training app! Aussie-born On The Ball App is a football-specific training mobile application designed to enhance performance for players in every stage, from kids wanting to learn to beginners and elite levels. The… Read more »
Looking after your mental health has always been what I call ‘at the back of your front of mind’ for many people, as we often brush off its importance as we chase deadlines and responsibilities. This year, at the peak of the global health pandemic, Taurus had the chance to work with workplace mental health… Read more »
Taurus is thrilled to work alongside FirmGuard and Founder/Managing Director Dan Ussher, delivering a TaurusBullseye© Strategy Session. FirmGuard are an advisory service providing Information Security (InfoSec), Governance Risk and Compliance (CGR) expertise to Boards, Directors and organisations in highly regulated industries (including education sectors, information and technology, finance and more,) to navigate the complexities of InfoSec… Read more »
Taurus is excited to embark on a new venture working on the PR launch and ongoing campaign of Noggin’s free Epidemic Response Module (ERM), to help Australian businesses prepare for, and manage their response to, the COVID-19 pandemic and prepare their return to work plans. The next-generation technology offers a mobile and desktop software package comprising… Read more »
Join Taurus EduTech client, Androgogic at HR Tech Fest Connect 2020, Asia’s largest virtual HR conference for FREE on May 12th and 14th. Androgogic‘s CEO/Principal Education Technologist, Alexander Roche and Totara Learning‘s Chief Learning Officer, Lars Hyland will be speaking about strategies and tools that HR and education leaders should consider to manage a future… Read more »
The Taurus FastTrack© program is my first internship experience. Apart from the theory we learn in university, I really had no idea how Marketing and PR works in the real world. I was lucky enough to stumble across the opportunity to intern with Taurus. Needless to say, there is a huge disconnect between what we… Read more »
Taurus is proud to be working on the PR launch campaign of Safety Evolved. Australia’s 1st workplace health and safety integrator, transforming traditional safety cultures and outcomes through turnkey Environmental, Health and Safety (SaaS) solutions. Safety Evolved has developed digital tools paired with extensive capabilities and experience to deliver speed to value for industry-specific Work… Read more »
Taurus featured in B&T Australia. Working in true Taurean style as we continue to be tenacious, passionate, steadfast and working hard in these challenging times. We kick off Q2 (and the month of Taurus) celebrating 8 new and returning clients across our trademarked Taurus Public Relations©, Taurus Bullseye Strategy© and Taurus Social© portfolios. Recently awarded… Read more »
Gold is sexy again. From declining interest rates to COVID-19 impacts, investors are putting their money back in good old, Gold. Taurus is proud to be working with returning client, SendGold – Australian Fintech who’s taking Gold, digital. With the power of tech and innovation, SendGold has made purchasing and managing gold a fast, simple… Read more »
Marketing is too often taken for granted by many organisations. It is typically perceived as an add-on as opposed to an integral part of the organisation. Furthermore, the perception that Marketing is expensive consolidates the belief by some that Marketing is a luxury when it’s truly a necessity. Marketing initiatives often get boot when times… Read more »
I have just finished pasting a cardboard backing on the back of my newspaper cut out of the Australian Flag. On Anzac Day, Saturday, 25th April, I will post it on my home front window or maybe on my beautiful hedge (I am a corner plot) to mark my respect and pay tribute to our war… Read more »
Taurus is delighted to partner with ASX listed Dicker Data (ASX:DDR) and Founder / CEO David Dicker, developing a TaurusBullseye© Strategy and integrated Public Relations and Investor Relations retainer. Proudly Australian owned and operated for over 41 years, ASX listed Dicker Data is the largest commercial technology hardware, software and cloud distributor in Australia and New… Read more »
In today’s new normal and with the unprecedented changes requiring us to adapt almost by the hour, it’s never been more important to define, protect, evolve and differentiate your personal brand, image and expertise no matter what industry you’re in. Your personal brand is constantly being shaped and influenced by online mediums and by your… Read more »
We are entering a vastly different world once we come out the other side of the Coronavirus tunnel. So ask yourself, which of the following two scenarios best describes your situation: My business is in high demand My brand needs to pivot If you selected no 1, it’s worth remembering the words of successful businessman Warren Buffett “It takes 20… Read more »
OutThought designs, builds and hosts intelligent AI and Virtual Assistants that automate customer service enquiries on IBM Watson technology. Lisa Bouari, Director at OutThought and her team are continuously looking at solutions to help address the current needs of organisations. In a Q&A with Taurus, Lisa shares how OutThought is responding to the COVID-19 outbreak… Read more »
For a lot of people, it would be appropriate in 2020 to cross out the word celebration when thinking about Easter, which is traditionally a time when families come together, a time of faith and renewal. In my birth country of England, it is also Spring and a time of new beginnings. For some, it… Read more »
With the #newnormal, comes new responsibilities. As business owners and brands paddle their way around the COVID-19 global pandemic, it comes with a series of aged old worries, amplified – from customer retention to employee wellbeing and overhead costs. However, amongst all these business issues it is important to not lose sight of what counts… Read more »
Michael Fraser, Chief Operating Officer & Senior Educational Technologist at Androgogic was featured in SmartCompany on how they’ve made remote working a success for 15 years! Androgogic, a leading provider of Educational Technology infrastructure and services such as the Totara Learning Management System (LMS) was founded almost 15 years ago with fully remote employees as… Read more »
How quickly we’re adapting to a virtual world. Before COVID-19, a global pandemic, affecting each and every one of us, wasn’t something a lot of us contemplated; I think we all resigned ourselves to it wouldn’t happen to me. Now, the #newnormal as it is being described is creating a virtual world as the main channel for communication while we adhere to guidelines of social isolation, physical distancing and lockdown! And, from the feedback online, most… Read more »
Everyone’s situation may be different as we confront the challenges around the COVID-19 Coronavirus pandemic. Our hearts go out to those who have lost their jobs. Not in their wildest dreams would some Australians had envisaged a few weeks ago they would be lined up outside Centrelink offices seeking help to survive. At Taurus, I have re-engineered to keep my team… Read more »
We get it – work can be stressful sometimes. On top of that, the recent COVID-19 outbreak has left us in unchartered waters, adding pressure and unnecessary stress. Take a look at our top 10 tips to de-stress at work: Breathe. Breathe in through your nose & out through our mouth. Focus on drawing air into… Read more »
Taurus friend and client, James Boddam-Whetham and Noggin spoke to The Daily Telegraph on their initiative to help organisations and healthcare agencies combat COVID-19 with their Epidemic Response Module. “An Australian software firm Noggin is at the forefront of the crisis management of COVID-19 worldwide providing technical support for the national COVID-19 incident room centre… Read more »
Unwavering support from the Taurus team in the COVID-19 challenge Supporting the government in this historical Team Australia moment COVID-19 has left us in unchartered waters. I believe we’ve reached, what I have coined a #newnormal as we adapt almost by the hour to changing and challenging circumstances. One thing is not changing. That is, the Taurus ‘no bull’ approach, which for 25 years has underwritten the way we’ve… Read more »
Taurus has hit another Bullseye this week, winning the prestigious title of ‘Best PR & Marketing Agency in Sydney’ in the 2020 APAC Insider Australian Enterprise Awards. APAC Insider is a leading publication that brings readers in the Asia Pacific Region essential content and news from within the business sphere once a quarter. The 2020… Read more »
Public Relations (PR) as we know it, isn’t what it is anymore. With the integration of digital technologies into everyday life, reaching your audience will now require a lot more than a page in a glossy magazine or a spread in today’s paper. A saying from a professor back in university stuck with me till… Read more »
Located at the heart of Barangaroo, Lotus Barangaroo offers casual fine dining on Wulugul Walk. Historically home to the Gadigal people, Aboriginal people made campsites located close to the shore especially during summer. Lotus’ menu pays tribute to the original custodians with a strong focus on seafood and influenced by China’s rich history. Whether it’s… Read more »
Zoom is the leader in Top Video Conferencing Apps. Ranked #1 in Customer reviews, the enterprise video communications platform offers a seamless, reliable platform to host and join audio and video conference calls, live chats and a collaborative work spot from anywhere around the world! Founded in 2011, Zoom helps businesses and workplaces bring their… Read more »
Attention Experts specialise in quality social media digital campaigns, policy design and community management. Founded by George Hawwa, Attention Experts prides themselves on exceptional customer service, transparent delivery, best practice strategy design and quality campaign implementation. Today, Attention Experts manage clients across 15 different industries with a focus on return on investment. For more information:… Read more »