May 16, 2022

4 Things You Can’t Freely Do When You’re Bankrupt In Australia

As cost of living expenses continue to rise, the threat of bankruptcy is starting to become a real one, though it doesn’t happen overnight. Taurus client, Christopher Zinn, personal finance expert and Life Sherpa consumer campaigner, commented that the situations that can lead up to bankruptcy are complicated and that “a post-Covid hangover” can be… Read more »

The Reason Why Digitalisation Is Going To Speed Up Net Zero In The Manufacturing And Construction Industries

As the industry with one of the highest carbon emissions globally and net zero targets being set as a worldwide standard, digitalisation will be key to turning things around sustainably. Taurus client, Paul Laycock, CEO of VinZero, explained that “data will no doubt be the new currency for achieving net zero targets” and urged industry… Read more »

Sustainability Software Group VinZero Calls In Lazard For Sale Talks

Taurus client and CEO of VinZero, Paul Laycock has called in Lazard to test appetite in the business, and the firm is focusing on private equity and trade buyers with a strong presence in Australia. The Australian Financial Review (AFR) reported it remains to be seen whether Lazard can find VinZero’s investor, let alone whether… Read more »

The Role Of Business Resilience And Critical Event Management In Securing Competitive Advantage

Product differentiation. Human capital. Strategic acquisitions. These have long been the traditional sources of market advantage for companies. With COVID-19, everything changed. Companies who had tried to outfox competitors with pricing schemes or brilliant hires weren’t able to stay open during such a prolonged period of acute disruption, rendering all prior competitive actions moot. Taurus… Read more »

Using Digitisation To Reduce Carbon Emissions In Building And Construction

The building and construction sector is one of the largest in the world economy, with around $10 trillion spent on construction-related goods and services every year. However, it is also one of the most energy-intensive polluting industries on the planet, responsible for at least 38 per cent of CO2 emissions, 23 per cent of air… Read more »

‘Good Days’ More Motivating Than Wellbeing Strategies

Organisational health can seem “too big and complex” to address, but HR plays a critical role in “triggering the conversation” that pushes it forward. Although it can be examined from many layers, organisational health ultimately focuses on performance. Taurus client, Lyndal Hughes, Managing Director, Q5, said “At the top level, if we think about organisational… Read more »

May 9, 2022

Four Leading AEC & M Brands Merge To Form New $EU 200+M Global Powerhouse, VinZero

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With net zero targets being set by more and more governments and the AEC&M industry being the biggest contributor to climate change, 4 of the world’s leading brands of architecture, engineering, construction and manufacturing have decided to merge to form VinZero and do something about it. Taurus Client, Paul Laycock, CEO of VinZero, commented that… Read more »

Dicker Data Acquires Hill Security And IT Division

As the IT distribution business is poised to become more competitive and diversified, Dicker Data has responded by acquiring the Hills Security and IT division to access the dynamic security technology sector. Taurus client, David Dicker, CEO and Chairman of Dicker Data, commented “I’m confident we have the right people in place to deliver the… Read more »

Four Leading AEC & M Brands Merge To Form New $EU 200+M Global Powerhouse, VinZero 

A global-first, the new $EU200+M entity’s mission is to build a better world by encouraging the AEC&M industries to support net zero targets through digitalisation. According to a report published by the United Nations Environment Programme, the construction industry is the biggest contributor to climate change accounting for 38 percent of C02 emissions, 23 percent… Read more »

Why The TaurusBullseye© Methodology Will Put You Ahead

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While COVID-19 has left us in unchartered waters, one thing is not changing. That is our Taurus ‘No Bull’ approach, the methodology which has underwritten the way we’ve supported, protected and built our clients brands for the past 27 years. What is the TaurusBullseye©? The TaurusBullseye© is our unique and trademarked methodology and demonstrates the communications… Read more »

8 Reasons Marketers Should Care About the Metaverse

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The ‘Metaverse’ has been a significant topic in the tech industry, moving the world as we know it into a new virtual revolution. This has intrigued the needs of individuals, media and business to comprehend the power & social magnitude of the metaverse and its importance to create a well-established virtual presence in the foreseeable… Read more »

Rentvesting: Just A Craze Or A Savvy Move? – Life Sherpa

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With property prices surging, younger people are finding it even harder to buy their first property. That’s why an increasing number of millennials are starting to use rentvesting as their first move in the real estate market, without having to sacrifice their lifestyle. Taurus client and personal finance experts, Life Sherpa, explains all the details… Read more »

Founder Of Violet, Melissa Reader On TaurusTV©

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Melissa Reader CEO of Violet joined our CEO Sharon Williams with TaurusTV© host Jacinta Tynan for the latest episode of The Leadership Series. Find out how Taurus is supporting Violet who provide bereavement services following Sharon’s own personal experience and why death is something we should all be having a conversation about. Watch the full… Read more »

May 2, 2022

Growing Your Shiny Spine

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With women historically been socialised to be accommodating and punished for asserting their needs and wants, many women find boundary-setting quite difficult. This has led to a belief that saying ‘no’ is wrong or selfish, but this couldn’t be further from the truth. Dr Frank Chow, psychiatrist at 2OP Health, explains “calmly, but firmly voicing… Read more »

Equipping Leaders In Innovation To Help Futureproof Healthcare Organisations

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Innovation is key to progressing into a foreseeable future, developing a reality capable of being led by wise and skilled leaders. Specifically, within the healthcare industry, innovation can determine the successful application or resistance by the complex nature of the healthcare system. Taurus client, Lyndal Hughes, Managing Director of Q5 Australia, shares her insights in… Read more »

Digital Software Trends Set To Transform Public Sector Emergency Management

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Time is the biggest enemy when encountering emergency management. With Australia facing a battery of major disasters including COVID BA.2 subvariant and cyber-attacks, the toll on the economy has been colossal. To counter-act against potential emergency occurrences, digital trends and understandings of critical event and emergency management are needed to transform the current issues being… Read more »

April 26, 2022

Used Car Prices In Australia Set To Soar Further

As pandemic-driven global supply chain issues and chip shortages continue to negatively affect new automobile manufacturing and launch, the second-hand car market has benefited from this disruption as more Australians turn to used vehicles. Taurus client, Desmond Sandborn, Founder of Sell2Dealers, a digital automotive marketplace to sell used vehicles to registered dealers, highlights the trend… Read more »

April 20, 2022

Weather Forecasting Won’t Save Us Anymore

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Natural catastrophes are becoming ever more devastating to Australia, creating vulnerability to societies stretching across New South Wales & Queensland. We must start by pre-empting severe weather (and other critical) events sooner. Just-in-time forecasting and mass notification systems are not enough to achieve resilience or preparedness. Taurus client, James Boddam-Whetham, CEO, Noggin speaks upon how… Read more »

Noggin Emergency Management Summit 2022

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Taurus client, Noggin are hosting a half-day virtual Emergency Management Summit to showcase their integrated emergency and critical event management software platform and the organisations using it to solve key emergency response challenges every day. There will be customer and product showcase sessions at the virtual event on 12 May 2022 from 1 – 5:30PM.… Read more »

Digitisation To Achieve Net-Zero? | Expert Talks With Mr Paul Laycock

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Different organisations have different approaches to achieving the net-zero target. However, there are companies capable of performing more efficiently to help other companies to reach optimal progress to reach their goals Taurus client, Paul Laycock, CEO of VinZero shares his thoughts on Kalkine Media on how VinZero aims to achieve success into moving its customers… Read more »

VinZero: Global Tech Powerhouse Leading AEC & M Sectors Towards Net Zero

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With the construction industry being labelled as the biggest contributor to climate change by the UN, it was time for one company to take action. A global-first, Taurus client, VinZero, is acting against this ever-growing problem, aiming to leverage data and digital solutions to achieve a net-zero target. Read the full article here.

Can This Claims System With Real-time Flood Forecasting Save Insurers Millions Of Dollars?

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In response to the recent flood catastrophe, Taurus client, Daniel Sandaver, Founder of Codafication, has formed a strategic collaboration with Juliette Murphy, CEO of FloodMapp. Murphy founded FloodMapp in response to the 2011 Brisbane floods. The technology company is a small, specialised team of flood engineers, hydrologists and data scientists focused on the problem of… Read more »

April 12, 2022

Taurus Senior Consultant Ian Dose On TaurusTV©

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Ian Dose is our IR, Government and Crisis Comms Expert with more than 30 years of domestic and international experience across communication and marketing, working with some of world’s leading organisations and brands. A former journalist, Ian is best known for heading up the communications team that successfully bid for the Sydney 2000 Olympics, as… Read more »

April 11, 2022

Why Digital Marketing Is So Hot Right Now And Why Your Business Needs It

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From 2022-2030, the global digital marketing software market is projected to grow at a compound annual growth rate of 19.1% and is expected to reach $264.15 billion by 2030. So, why is digital marketing so hot right now? Social media is the driving force behind Digital marketing and is more affordable, flexible and engaging compared… Read more »

Why Employers Are Listening Hard Right Now

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Company culture is the essential ingredient that drives employee engagement, a connected workplace, innovation and business growth. In 2022, employees hold the power and are asking for flexible working arrangements, perks and pay rises in a post-pandemic world. How far can they take this, and should we be listening as we grapple with the skill… Read more »

Going Back To The Office Or Working From Anywhere – Striking The Right Balance by Sharon Williams

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In the nineties, one of the brands that used honesty about it’s product to greatest effect has to be Marmite. “You either love it, or hate it.” is how they described the favourite spread on toast. Of course as an English girl I am as familiar with Marmite as Australians are about Vegemite. This tag… Read more »

Taurus Signs Five New Clients

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Taurus celebrates five new clients across our trademarked PR, Strategy and Social Media portfolios. They include tech, consumer, auto and digital marketing. We’re very excited to welcome the following clients: TPV & Philips,  Sell2Dealers, VinZero, Rocket and Anker Taurus helps clients achieve success via the TaurusBullseye™ methodology, providing an unparalleled level of service with a practical… Read more »

Wellbeing And The Competitive Advantage Of Business

As people return to the workplace, many businesses are facing new, unique challenges in this post-covid era. Your staff are your most important resource, so engaging them is increasingly important. Taurus client, Lyndal Hughes, Managing Director at Q5 Partners, an international award-winning consulting firm specialising in organisational change, highlights the advantages of keeping employees ‘well’,… Read more »

Equipping Leaders In Healthcare To Use A Mindset Of Innovation To Ride The Wave Of Complexity

Innovation is more than creating new things. It is also a mindset to look at things differently and challenge old ways of performing tasks. Increased financial constraints mean that leaders need to look creatively to achieve outcomes. The COVID-19 pandemic gave us many success stories on this front. With no extra staff, local health districts… Read more »

Channel Partners Weigh In On Federal Budget

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With the Australian Budget release on 29 March, Large Australian technology Solution providers are highly motivated to advance after investments into technology sectors were announced. This intrigues the providers effort to help double the size of the cyber workforce, increase in security and mobile coverage. Taurus client, HCL Technologies Executive Vice President & Country Manager… Read more »

New Research Reveals A Shortage Of Tech Skilled Workers Is Brewing In Australia

Australia needs to lift its IT and digital game or risk being left behind by the rest of the world, according to new research. A report from international recruitment agency Hays surveyed 3,500 companies and found a critical shortage of technology workers was brewing. More than two thirds of respondents (68 per cent) believed the… Read more »

Business-based Tech Startups FloodMapp and Codafication Collaborate To Help Flood Victims

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Hoping to play its part in the ongoing recovery of regions hit hard by floods, Brisbane-based tech startups FloodMapp and Codafication have joined forces to help reduce insurance response times so triage teams can efficiently pinpoint and prioritise high-risk claims. By providing real-time automation of where claimants are based relative to the floods, FloodMapp’s technology,… Read more »

Federal Budget: The Insurance Industry Reacts

The government’s 2022-23 Federal Budget, including its cheaper fuel and cost of living payments, has received a mixed response from the Australian public and expert observers. Treasurer Josh Frydenberg officially announced the Budget on Tuesday night. Taurus Client, Daniel Sandaver, Managing Director of Brisbane-based digital services and software company Codafication, sees the Budget as “a… Read more »

March 22, 2022

Latest Australian IT Hiring And Skills Efforts

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Taurus client, HCL Technologies has launched its TechBee training program in Australia for Year 12 students who have graduated and for high school leavers who have completed Year 12 from 2018 onwards who studied maths in high school. Candidates interested in joining the program will first attend a three-month foundation training on IT essentials, business… Read more »

Cutting The Puppet Strings

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As constant attempts to shape our behaviour from various sources are unavoidable in modern life, it’s important to recognise manipulative behaviour when it’s happening either in your personal or work life. Taurus client, Dr Frank Chow, work-related mental health expert, 2OP Health, said “victims of manipulation may not find the behaviour intrusive or disruptive at… Read more »

Why Text Literacy Is Key For Educators

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While students continually return to face-to-face learning, technology literacy remains a crucial skill in the academics arena with the on-going digital transformation across the world. According to Michael Horton, Executive Vice President and Country Head ANZ, HCL Technologies, “the need to address Australia’s challenge in maintaining and growing the technology workforce is strong” and with… Read more »

What Is Basic Health Cover And How Much Does It Cost?

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Since the Australian government’s introduction of a four-tier system to classify different types of health insurance cover, there have been many criticisms for basic hospital cover, the bottom of this standardised system, for lack of coverage. Taurus client, Christopher Zinn, Consumer Campaigner, Life Sherpa said, “It’s tempting to save money on health insurance, but it… Read more »

Public Sector IT Spend Set To Explode

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According to Gartner forecasting, public sector IT spending is set to grow by almost 9% and software investment is projected to grow nearly 20% in 2022. The question is, where should the money go? As Australians navigated through a pandemic, geopolitical conflict, cyber threats, supply chain disruptions and staffing shortages, rising inflation and national disasters,… Read more »

RACV Taps HCL For Low Code Prowess

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Taurus client, HCL Technologies has entered a multi-year integration with the Royal Automobile Club of Victoria (RACV). The integration as a service will improve many aspects of both companies, notably the mutually owned car service and general insurance provider’s member-facing services. Michael Horton, Executive Vice President & Country Manager Australia & New Zealand, HCL Technologies… Read more »

How Dicker Data Capitalised On Supply Chain Chaos

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Taurus client, Dicker Data has navigated through the uncertainties that came with the global pandemic. CFO Mary Stojcevski has used those experiences to hold out against ongoing supply chain chaos and capitalising on it. Strategies such as investing more in working capital and navigating through inventory shortages, have contributed to the company’s ability to capitalise… Read more »

Rentvesting: Just A Craze, Or A Savvy Move?

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As supply shortages increase, millennials are switching to rentvesting as their latest financial strategy. Rentvesting enables Australians to rent wherever you want to live and invest in an area where you can afford to buy property. Although the flexibility and benefits appeal to homeowners, rentvesting has its benefits and limitations that need to be considered… Read more »

March 8, 2022

Sharon Williams featured in WomenLoveTech with 40+ Inspiring Female Tech Leaders On How To #BreakTheBias

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Happy International Women’s Day. I am so proud to run a business that has empowered and championed the cause of women for so many years and we work with brands that do the same. Empathy is the new brand currency this year. Let’s create change with tolerance and patience, and equal opportunity and acceptance for… Read more »

The Best Of Barangaroo

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As the home of  Taurus HQ, Barangaroo is what we know, and we know it well. Below are our top 10 recommendations for places to come see including restaurants, bars, lunches and meeting venues to visit in Barangaroo. 1. Bel and Brio café   Image sourced from Bel and Brio official website Bel & Brio… Read more »

February 28, 2022

Dicker Data To Acquire Hills Security And IT Division

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Taurus client, Dicker Data has announced its acquisition of Security and Information Technology (SIT) distribution division of Hills Limited Australia under a conditional business sale agreement (BSA). The acquisition foresees an increase in the company’s total active customer base and accelerate its entry into the physical market. David Dicker, CEO, Dicker Data said “This will… Read more »

Discover Ethical Investing With Life Sherpa’s Christopher Zinn

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Whether you avoid fast fashion, eat organically, or divest from unethical companies, conscious consumers and investors have changed the world through purchasing ethically. Investing your money, however, can be even more complicated with social washing, green washing, and other societal labels. Taurus client, Christopher Zinn shared his expertise on ethical investing, the difference between ethical… Read more »

Ideapreneurship Boosting Employee Engagement And Customer Satisfaction

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What can we learn from a top employer to generate value to both employees and customers? According to Taurus client Apparao VV from HCL Technologies, fostering ‘ideapreneurship’ among employees helps drive employee engagement and customer satisfaction to the next level. As part of its strategy to drive inclusion at scale, HCL Technologies established its unique “inclusion… Read more »

February 22, 2022

The Role Of A Leader Is Changing

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While Winston Churchill, Bob Hawke, John Howard, Sir Robert Menzies, Paul Keating, had their detractors, they are considered by many to have provided outstanding leadership at different times when called on. In more recent times, we saw outside the political sphere, Dylan Alcott, named Australian of the Year for 2022. Dylan is a disability advocate… Read more »

February 15, 2022

How Business Leaders Can Create An Employee-First Culture During COVID-19 And Whilst Remote Working

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COVID-19 has had an immense impact on businesses in Australia from the beginning of the pandemic with 2022 focused on adapting to remote working and learning to live with the virus. A key lesson that is relevant to any business industry-wide is the power of an ‘employee first’ philosophy which ensures that employees are at the… Read more »

Improving Organisational Health: A Five-Point Checklist

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The COVID-19 pandemic has highlighted the importance of workers’ health and wellbeing and the need for organisations to prioritise organisational health using a skilful balance of art and science. To build and adopt better workplace culture look out for warning signs of low organisational health. Taurus client, Tom Leary from Q5 shared his five-point checklist… Read more »

February 1, 2022

Global IT Company Named Best Employer In Australia And 16 Other Countries

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Taurus client, HCL Technologies (HCL) has taken the top spot as the best employer in Australia and 16 other countries – spanning across Australia, Brazil, Canada, France, Germany, Guatemala, Malaysia, Mexico, the Netherlands, New Zealand, the Philippines, Poland, Singapore, South Africa, Sweden, the United Kingdom and the United States. As the IT sector undergoes transformative… Read more »

January 31, 2022

Working From Home With Housemates – With Dr Frank Chow

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Do you work from home with housemates? This can be challenging enough, let alone working in an environment where you may not have the space, adequate resources or the ability to be both flexible and disciplined in your work from home practices. Taurus client, Dr Frank Chow of 2OP Health featured on The Room Xchange on how to prioritise… Read more »

January 25, 2022

Tech Entrepreneur In Pole Position For F1 Speed Fix

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Taurus client, David Dicker, CEO of Dicker Data is on track to become the world’s wealthiest man according to the Sydney Morning Herald. His passion project, Rodin Cars, provided Dicker with the opportunity to assemble a fully electronic race car that is capable of Formula 1 speeds. Although the project did not go to plan,… Read more »

January 21, 2022

Taurus launches new broadcast channel to showcase successful stories from The Taurus Network

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Integrated PR and Marketing agency Taurus who build disruptive brands and are the first agency to launch a Crypto practice, have launched a new broadcast channel TaurusTV© to showcase successful stories from The Taurus network.  The channel will kick off with an inaugural show entitled ‘The Leadership Series’ with guest interviewer Robyn Foyster, Editor of… Read more »

Crypto-nite Or The Way Of The Future? Either Way It’s An Exciting Ride

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Cryptocurrency…is it a risk or a reward? Either way it’s an exciting ride with the crypto’s potential being enormous. It has the ability to increase efficiency, solve several challenges of the current system and create a more inclusive economy. Some believe crypto is the future of money. Others think it’s a bubble, a scam or… Read more »

December 21, 2021

Taurus 2021 Year in Review

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It’s difficult to put into words just how challenging and transformative 2021 has been both personally and professionally. Like many businesses, Taurus has suffered the ongoing effects of the COVID-19 pandemic with staff turnover, communication challenges during lockdown and a focussed battle to address the general uncertainty. It has forced us to reimagine the Taurus… Read more »

Technology Expert’s Tips For Safety Management Platforms

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The COVID-19 pandemic has accelerated the digitisation of work processes and safety management technology to integrate worker wellbeing, workplace facilities, incident response, emergency and crisis management coordination, corporate security and business continuity. Taurus client, Charlie Forsyth of Noggin shared his insights into the benefits and things to look out for when it comes to safety… Read more »

How To Deal With Depression And Anxiety Over The Holiday Season

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Did you know that Christmas is one of the six most stressful life events, along with divorce, moving houses and changing jobs? As social, professional and personal demands increase during the festive season, they are also drivers of social anxiety, financial stress, loneliness or the feeling of being overwhelmed from family and/or friend gatherings. Taurus… Read more »

December 14, 2021

Budgeting Habits To Relearn As The Borders Open

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While Australian’s decide on a travel destination, personal finance expert and Consumer Campaigner of Life Sherpa, Christopher Zinn suggests that before Australian’s rush into the travel frenzy, they need to relearn, revise and implement budgeting habits to avoid “breaking the bank”.  Taurus client, Christopher Zinn shared his insights in Nestegg on how Australian’s can devise… Read more »

What Westpac’s AMP Fintech Deal Says About The Post-Hayne World

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The strategic move of Westpac acquiring personal finance app MoneyBrilliant from AMP, contributes to both companies’ commitment of upholding community expectations as they reshape their business. Taurus client, Vince Scully, CEO/Founder of Life Sherpa shared his insights in the Australian Financial Review on what Westpac’s AMP fintech deal says about the post-Hayne world. Read the… Read more »

Why Digitising Critical Event Management Needs To Be A Priority In 2022

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Although COVID-19 has caused global disruption, 87% of organisations experienced at least one non-pandemic related critical event in 2020. There is a need for businesses to rethink their critical event management practices to improve on business operations and achieve their desired goals. James Boddam-Whetham discussed the challenges and digitising critical event management in Business IT.… Read more »

The Time Is Now To Prepare For A Crisis: Four Digital Capabilities To Look Out For On The Critical Event Management Technology Market

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Don’t wait for a crisis, be proactive. The emergence of COVID-19 exposed the lack of preparedness that businesses had in place. More than 70 percent of businesses lacked pandemic-specific emergency plans. Even the majority of companies that di have continuity plans, did not prepare for a sufficiently long duration. James Boddam-Whetham shared his insights on… Read more »

Critical Infrastructure Security Legislation Amendment: Here’s What Your Business Needs To Do

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Recently, there has been a surge in cyber-attacks with a record of 4500 hacking attempts in one day. The government released an Australian Cyber Security Strategy in 2020 to differentiate between government and business responsibilities to ensure cyber resilience is achieved. James Boddam-Whetham shared his insights in SmartCompany Plus. Read the full article here

Health Insurance For Seniors Over 60: Your Complete Guide

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Although we try to integrate exercise and a well-balanced diet into our lifestyle, the chances of becoming more susceptible to illnesses and ailments are inescapable as we age. As such, seniors’ health insurance can help alleviate financial stress for Australians over 60 if urgent treatment for an unforeseen illness is required. Christopher Zinn shared his… Read more »

5 Ways To Build And Maintain An Emergency Retirement Stash

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As unforeseen circumstances and life changes occur, it is imperative that you review the amount in your stash annually. A good retirement is not only about planning and preparing but also the protection of your money goals. Setting up an emergency stash ensures you are financially prepared for unexpected life changes, where prompt access to… Read more »

The Major Benefits, Risks And What It Takes To Make An Informed Decision Before Jumping In On The Crypto Game

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Since its launch in 2009, three million users have invested in Bitcoin each week, making it the third most used currency in the global market, following the Dollar and Euro. With an abundance of benefits, Crypto supports are labelling Bitcoin revolutionary. Christopher Zinn shares his expertise on the benefits and risks of crypto in Money… Read more »

5 Reasons Why Startups need to cut through with PR By Sean Crotty 

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KPMG’s 2021 industry report outlines the injection of over 1.6 billion USD venture capital funding pumped into new Aussie start-ups right across the country over 2021 – making this a record year. For new startups, this is an encouraging statistic – money is out there and available. But with greater investment comes greater competition and on the mind of any startup CEO will undoubtedly… Read more »

December 13, 2021

#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Kevin Dhillion

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As an undergraduate, one of the crucial experiences recommended at university is to complete an internship. I needed work experience for two reasons; to figure out my career path and to boost my employability. Luckily for me, the TaurusAcademy© internship was able to provide both over 3 months. Despite my internship being remote due to… Read more »

#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Oliver Riddle

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  Interning with Taurus through the TaurusAcademy© has been an insightful and enjoyable experience. I have continually learnt new skills each week, building my knowledge in marketing and PR. Working with such a friendly intelligent team, I felt comfortable to ask questions and complete tasks, knowing help was only a call away. Having to start… Read more »

#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Emily Marsden

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My TaurusAcademy© internship has been an enjoyable and educational experience that has provided me with many valuable insights into the world of marketing and public relations. I am incredibly lucky to have had the opportunity to work with and learn from the amazing team at Taurus. From day one the entire team at Taurus were… Read more »

November 26, 2021

Digitising Critical Event Management Is The Business Priority For 2022

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Digitising critical event management has become the 2022 business priority after major events like the pandemic, increased cybersecurity threats and severe national and global disasters the past two years. Organisations are in need of focusing on safety and crisis management to ensure business continuity and to minimise risks. Taurus client Noggin specialises in integrated security,… Read more »

PR & Marketing Agency Taurus Launches Digital Currency Offering

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As the crypto market value rose to $2.06 trillion in August of this year, there’s no secret cryptocurrency is running hot. Taurus is breaking ground as the first PR & Marketing agency in Australia to offer crypto marketing as part of our new service, TaurusCrypto due to the large number of clients approaching our expertise… Read more »

Tips To Avoid Lawyers’ Mental Health Epidemic

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There’s no secret the legal sector is notorious for their long hours, competitive nature and stressful environment. This has caused serious burnout and mental health issues amongst professionals in the legal industry, especially following the pandemic, lockdowns and remote working. Dr. Frank Chow shares his tips on how to prevent burnout in the legal sector… Read more »

November 25, 2021

Taurus Client, Noggin is hosting a Virtual User Conference this December

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Digitising critical event management has become the 2022 business priority after a 1 in a 100 year event such as the Pandemic, an increase in cybersecurity threats and severe national and global disasters over the past two years. Organisations need to focus on safety and crisis management to ensure business continuity and minimise risks in… Read more »

November 11, 2021

As Comm Bank Supports Crypto And ASIC Coming Around, We’re Experiencing An Exciting Shift In Finance

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The Commonwealth Bank of Australia (CBA) recently revealed they are gearing into the crypto game with the launch of crypto trading services for the 6.5 million users of its CommBank app. ASIC is beginning to set the regulatory ground rules for product issuers and market operators. On the topic Taurus client Mitchell Travers, co-founder and… Read more »

Taurus Founding Client Returns With New Crypto Project

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It’s always exciting when a client returns to Taurus and even more exciting to share that Tech entrepreneur Peter Kazacos OAM and our founding client returns with his son Constantine for his new project in Crypto. Peter’s company KAZ, which evolved from IT outsourcer KAZ Group is now a collection of different entities and more… Read more »

Out Of Lockdown? The New Impact On Our Mental Health

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As parts of Australia gradually come out of lockdown, there are mixed feelings on the positive changes that took place during the pandemic, and an emphasis by employers to help teams identify ways to cope as we emerge from this period of social isolation. Discussions around mental health have dominated during the pandemic surrounding working from home (WFH) and the strict quarantine environments. This (in some cases) almost two-year period of isolation has… Read more »

One Tech CFO explains why women on board helps

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There’s been some debate about whether the pandemic has helped or harmed working women.   According to the 2021 Finance Women’s Index, women will achieve pay equality in 21 years and 40 years for superannuation. However, in the corporate world, surprisingly, it’s only going to take 7 years for 50-50 gender diversity to be achieved… Read more »

Smarter Insurance: The secret to businesses surviving extreme weather

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Often, damage to your business is unavoidable. And if the pandemic has taught us anything, it’s that effective business continuity and resource distribution plans are business-critical and essential to combatting crises.   While you can’t single-handedly reverse climate change or control its timing, you can make sure you are safeguarded against the imminent impact. The… Read more »

Taurus introduces Crypto Service

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At Taurus, we are proud to announce our new service offering, TaurusCrypto©   TaurusCrypto© aims to address concerns of business operators who are tapping cryptocurrency as a payment method, but want to exercise caution with implementing it and are choosing which crypto systems are highly-credible and secure.   Read the full article here or for… Read more »

Banks hate DeFi now, but they’ll learn to love it

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DeFi (decentralised finance) is known as the crypto economy’s financial wild west.   With Defi cryptocurrency, digital currency can be sent all over the world from taking out a loan to earning interest on assets and operating smart contracts.   Taurus client, Mitchell Travers, Managing director, AusMerchant shares his professional insights on why Banks hate… Read more »

Shiba Inu crashes 28% as Dogecoin soars. What’s next for the dog coins?

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Cryptocurrencies are abundant and growing.   With new digital currencies launching ever so frequently, there’s so many options from bitcoin to meme coin. So how do you know what to look out for?   Taurus client, Darren Abrams, Co-founder and Managing Director, AusMerchant Investments shared his insights on digital currencies, meme coins and Shiba Inu… Read more »

October 12, 2021

Latest Tech To Speed Storm Season Claims Lifecycle

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Have you wondered how new data and technologies can be used to improve the insurance claim lifecycle process? New aerial and virtual inspection capabilities can help insurance companies predict and optimise their claim management based on various weather changes. Daniel Sandaver shared his insights in Insurance News AU on how new technologies can improve the… Read more »

How ‘Buy Now Pay Later’ Affects Your Credit Score

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Have you considered the impact Buy Now Pay Later (BNPL) has on your credit score? While BNPL schemes may be desirable, increasing your spending capacity and delaying payment can negatively impact your credit score and borrowing capabilities in the future. Christopher Zinn shared his insights in Money and Life Magazine on how BNPL affects your… Read more »

#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Kyle Dean

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I have been fortunate enough to be a part of the TaurusAcademy© internship program for the last 3 months. While doing an internship in lockdown has its difficulties, I honestly don’t know if I could have done it with a better team. Although physically far apart, the team always felt close in reach. Always open to questions and clarification, there wasn’t a… Read more »

#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Vishala Aravindan

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My TaurusAcademy© internship has been a great experience for me to step foot into the world of marketing and public relations (PR). Whilst I unfortunately did not get the chance to work in the beautiful Barangaroo office due to lockdown, I still felt like I was working with the team at home.     Before starting this internship, I did not… Read more »

October 6, 2021

What Office Life Looks Like After lockdown

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It’s safe to say that the COVID-19 pandemic hasn’t been easy on business. As we adapt and change to fit into the new workplace environment, we have received a wealth of information and recommendations. Businesses are being encouraged now more than ever to maintain their productivity. So, what will life look like back at the office?  What… Read more »

Companies Are Falling Over Themselves To Create Better Employee Benefits In The Skills Shortage

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Times are changing. Fast.   Faced with uncertain lockdowns, unstable market conditions and lack of international talent due to covid travel restrictions employers are working hard to retain the talent they have. For some industries, this is the best time in their history to be employed. For others it is devastating.   Will we see the post Christmas move… Read more »

September 30, 2021

Taurus Welcomes New Client WestWords

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Taurus has been asked to assist WestWords – Greater Western Sydney’s Premier Literacy Organisation with their strategy. WestWords is dedicated to celebrating and championing the stories of people, places and cultures that compromise the heart of Western Sydney. Literature, self-expression and creativity has the power to change the lives of children and young people. Championed… Read more »

September 7, 2021

Aus Merchant – The Future of Money

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Taurus welcomes Aus Merchant Founder Sean Tolkin and Co-Founder Mitchell Travers and their team. Bridging the gap between traditional and digital finance, Aus Merchant is a digital currency provider for investors and businesses. Whether the goal is to buy, sell, trade, hold, earn, spend or receive digital assets, Aus Merchant assists you through a wealth… Read more »

September 3, 2021

REFRESH AND REINVENTION

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Last night I sat down, exhausted from another full, challenging and rewarding day working from home at Taurus Marketing. ASX results, companies planning to IPO, 23 active prospects, hiring new team members, media interviews and of course family responsibilities.  The Taurus extended exec team blow me away each day with their commitment, growth, ideas, dedication… Read more »

THE ROCK OF THE ROLLING STONES

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A hidden hero. The heartbeat of the band. The rock and the anchor. Charlie Watts, drummer of English rock band The Rolling Stones, has demonstrated a legendary role of leadership in keeping the beat for the band in his own steady, quiet yet influential style. Charlie was the quiet man who played behind the beat.… Read more »

WHERE IS YOUR CEO VOICE?

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This period of being in business as a leader in lockdown, will almost certainly be stressful, exhausting and challenging, particularly if you are home schooling as well. Work is exhausting, teams are tired and the media coverage of the pandemic is suffocating. There is no doubt this is a one in a hundred years event… Read more »

Setting boundaries when WFH with Dr. Frank Chow

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Dr Frank Chow of 2OP Health was recently featured in the My Wellness Pie podcast discussing how to set boundaries whilst working from home, recognise burnout in yourself and others, what managers and organisations can do to support employees and much more. Listen to the podcast on the Apple podcasting app, Spotify or Stitcher here

Taurus adds staff for rebranding

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Changing our long-standing logo from blue to gold reflects our continued excellence and goal for customer satisfaction. Sharon Williams, our founder and CEO, discusses the “Going for Gold” campaign and company news on Influencing. Read Taurus company news here.

August 25, 2021

Can’t stop online shopping during lockdown? Your hormones are to blame

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With parts of Australia in lockdown for several weeks, we are seeing more and more individuals shopping online with restrictions restraining shopping in person.  Many of us find excitement to hear the doorbell ring, signalling another online package has made it’s way home.   Dr Frank shared his insights in Body & Soul on why you can’t stop… Read more »

August 18, 2021

What impact does buy now pay later have on your credit score?

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  Many people are unaware that buy now pay later schemes like Afterpay and Zip Pay have an impact on your likelihood of scoring a home loan.  So, does buy now pay later schemes effect your credit score? Christopher Zinn shared his financial insights in Wealth Tribune on what impact buy now pay later has on… Read more »

July 26, 2021

Beyond crisis management why you need PR in the age of digital

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Beyond crisis management: why you need PR and communication strategy in the age of digital A crisis generally arises with sudden and short notice, putting individuals and businesses  in a challenging position. When an organisation operates in an environment where a crisis has hit, it is crucial to know how to communicate with internal and… Read more »

July 21, 2021

What’s next for Dicker Data investors? The Motley Fool chats with Vladimir Mitnovetski, Chief Operating Officer, Dicker Data on what investors have to look forward to

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Listed as the top tech stock to watch in 2021, Taurus client Vladimir Mitnovetski, COO Dicker Data (ASX:DDR), value added distributor of hardware, software, cloud and emerging technologies had an exclusive interview with Tony Yoo, Senior Journalist, The Motley Fool The article explored how Dicker Data is a strong investment opportunity, the strategy that’s fueling… Read more »

Hybrid cloud fast-tracks digital transformation – Dicker Data featured in Business IT News

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The workforce has seen permanent remote workers double across the globe from 16.4 percent to 34.4 percent in 2021. The adoption of hybrid cloud is playing a critical role in business continuity, operational resiliency and long-term remote work enablement. Taurus client Ian Welch, CIO Dicker Data (ASX:DDR), added distributor of hardware, software, cloud and emerging… Read more »

Who cares for the carers through Australia’s mental health and wellbeing crisis? – Noggin featured in Health Times

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Over the last eighteen months, Australia has experienced back-to-back crises. Black Summer and COVID-19 have pushed the country’s public health and safety systems to the brink. Taurus client James Boddam-Whetham, CEO, Noggin, global leader in crisis and safety management technology was featured in Health Times looking at key approaches to deliver digital tool interventions to address… Read more »

July 14, 2021

Being purpose-driven: the new imperative to reinvent your brand.

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Being purpose-driven: the new imperative to reinvent your brand.   If COVID-19 has taught business leaders one thing, it’s that businesses need to be versatile, learn how to pivot and roll with the punches. While most brands go into business intending to grow, develop and succeed, the current NSW restrictions and lockdowns have other plans… Read more »

July 5, 2021

Noggin, global leader in crisis and safety management technology featured in Kochie’s Business Builders

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Mental illness has become the leading cause of sickness absence and long-term work incapacity in Australia. According to Beyond Blue, it’s estimated that untreated mental health conditions cost Australian workplaces approximately $10.9 billion per year – that’s $4.7 billion in absenteeism, $6.1 billion in presenteeism and $146 million in compensation claims. Mental health in the… Read more »

The One O’clock Club

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The One O’clock Club is our carefully curated CEO lunch series where our CEO, Sharon Williams personally invites members of the Taurus network to lunch to leverage our trusted relationships and help brands grow. The outcome from our lunches? Jobs have been found, partnerships formed, deals have been done and guests supported and elevated in… Read more »

CRISIS COMMS IN COVID

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Taurus is expert at creating a comms strategy that works.  Call us to find our how we can help your business navigate through this period with internal comms, crisis comms and to help keep teams focused and motivated, customers informed and sales pumping. In some cases, COVID-19 could have a positive affect on business and… Read more »

June 22, 2021

Noggin, global leader in crisis and safety management technology featured in Business IT

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The workplace is one of the key environments that affect our mental wellbeing and health. CEO of Noggin and crisis and safety management expert, James Boddam-Whetham, shared his thoughts on the digital technology capabilities to eliminate health and wellbeing risks in the workplace. The article published in Business IT (BIT) explains how digital software can… Read more »

June 21, 2021

Workplace mental health expert Dr. Frank Chow writes for Inside Small Business

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Despite our male population accounting for 87% of work-related suicides, men’s mental health remains an unspoken topic in the workplace. In light of Men’s Health Week 2021 (14-20 June), Psychiatrist and Director of 2OP Health, Dr. Frank Chow says it’s time to start the conversation around men’s mental health. Taurus long-term client Dr. Frank shared… Read more »

June 10, 2021

Taurus CEO Sharon Williams featured in Kochie’s Business Builders

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Taurus CEO and Founder Sharon Williams reveals her valuable secrets behind mastering written communication skills in the new post-pandemic world. Reading carefully is the new listening, writes CEO Sharon Williams. The article addresses the sharp shift through COVID-19 from face-to-face communication to online, and the subsequent change in communication habits in the workplace. The new… Read more »

June 7, 2021

5 reasons why a PR plan has to be strategic if you are going to justify the spend

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Behind every successful PR outcome, exists a strategic plan. Within today’s competitive and ever-evolving business landscape, it had become increasingly important for companies to invest in their brand, stay relevant and maintain a consistent voice in their industry. Strategic planning is a fundamental element of the PR process and ensures organisations are investing in efforts… Read more »

May 21, 2021

The importance of developing and defining your organisations core values

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Your organisations values reflect your company’s vision and shape your overall culture. Having clearly defined company values ensures everyone within the business is working together towards the same goal. Every movement and action within the business should be aligned to these values. Core values can help your organisation create purpose, improve team cohesion, and create… Read more »

May 20, 2021

Taurus CEO Sharon Williams talks branding and marketing with InProfile

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Taurus CEO/Founder Sharon Williams chats with award winning journalist Robyn Foyster and shares her secrets behind branding, latest marketing trends and how to drive your business forward. “Empathy is the new currency”, according to Sharon. Watch the full interview here. As CEO and founder of Taurus, servicing over 1,000 companies globally from major ASX-listed organisations… Read more »

May 18, 2021

Taurus client Life Sherpa featured in the Daily Telegraph, Courier Mail and 15 other mainline dailies

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Life Sherpa CEO Vince Scully spoke to The Daily Telegraph off the back of the Federal Budget 2021 announcement. Vince Scully describes it as “the Hot Chocolate budget – everyone’s a winner, baby”. Scully explains, “the budget’s bigger First Home Buyer Super Saver Scheme, allowing $50,000 of voluntary contributions to be released rather than the… Read more »

May 6, 2021

Client Announcement – LifeSherpa

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We are proud to welcome LifeSherpa into the Taurus Family on referral from a long-standing Taurus friend. As a new client, we thought we would show off and deliver Australian Financial Review coverage in our first week – Not only once, but three times! This is the power and dedication to the cause of our clients… Read more »

Noggin, global leader in crisis and safety management technology was featured in The Mandarin

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CEO of Noggin and crisis and safety management expert, James Boddam-Whetham, shares expert insight on the governments acknowledgement of local IT procurement in its funding scheme to harden cyber security resilience. The article addresses the federal response to the current cyber threat landscape and its commitment to dedicate funds to protect existing systems, deploying new technology, and… Read more »

April 30, 2021

Why you should consider hiring an SEO agency for your business

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Search Engine Optimisation (SEO) is a digital marketing tool that enables organisations to increase their website ranks across major search engines like Google, Firefox, Yahoo and Bing. Whether you are a mature business or a start-up, investing in an agency to help you with SEO can be highly beneficial as it increases overall traction to your organisations website.   Maximising website traffic enables your… Read more »

April 26, 2021

4 Reasons Why Small to Medium Enterprises Need PR

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We could be biased, but we strongly believe Public Relations is the greatest investment you will ever make for your business. A PR strategy sets you apart from competitors, creates a positive perception and will generate long-term success. Whilst the majority of small to medium enterprises are restricted by a small budget, PR often gets… Read more »

April 23, 2021

Why SEO is a must have and why our CEO makes it a priority

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Question: Where is the best place to hide in a game of hide–and–seek?  Answer: Anywhere onwards of page 1, on any given search engine.  When you hop on Google, Bing, or whatever your search engine of choice may be, do you find yourself scrolling to the end of the first page results and then either type something entirely different in the search bar or simply give up? For those… Read more »

April 21, 2021

Taurus celebrates four new and returning clients

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Taurus is delighted to be featured in Influencing, Telum Media, and Social Diary Daily as we celebrate new and returning clients across our Public Relations (TaurusPR©), Investor Relations (TaurusIR©) and TaurusBullseye© Marketing Strategy portfolios! Powered by Meshed Group, Educonnect has chosen TaurusPR© for its award-winning expertise in public relations and the education sector to launch Australia’s first tertiary education comparison site, enabling education providers to directly connect with and recruit students across… Read more »

April 18, 2021

5 reasons why you should do a PR internship before kickstarting your career

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The reality of the modern workforce requires students to have more than a university degree to be prepared for a full-time role. Whether you’re still a student or a young professional, there is often an issue that arises when you’re looking to start your career – the lack of experience and industry exposure.   Internships play a key role in bridging the gap between education and careers.  In the PR sector, interning at… Read more »

April 16, 2021

Sharon Williams shares her entrepreneurial experience with Behind the Brands

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Taurus CEO and Founder Sharon Williams spoke to Behind The Brands about her 25 years of experience and knowledge as an entrepreneur and working mother. Covering all things from entrepreneurship tips and how to measure success, through to motherhood and what keeps Sharon going during difficult times. If you are in business, the tips in… Read more »

April 15, 2021

Making the most of your media coverage

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So you have just scored a piece of media coverage that is going to help boost brand awareness, credibility and hopefully even business opportunities – But why stop there? Leveraging media coverage will elevate your personal brand and business in the eyes of your industry peers, influencers, clients, future clients, and prospective partnerships. Here’s some… Read more »

Taurus CEO Sharon Williams in Kochie’s Business Builders – 7 reasons customer experience and personalisation are critical for business

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Taurus CEO/Founder Sharon Williams spoke to Kochie’s Business Builders about the importance of understanding the changes in the post-pandemic the world, starting with your customers. The way they experience your brand may well have shifted and now is a good time to review how that looks, both inside and outside your business. Read the full… Read more »

March 31, 2021

The buyer’s journey and the types of content to produce

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The buyer’s journey is often defined as the path each persona takes to become a customer. There is no one-size-fits-all model and every arc of your buyer’s journey is unique to the persona. Today, buyers hold all the power over their purchasing decision – thanks to resources like the internet, product research can be done… Read more »

Client Announcement – TrustGrid™ 

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While Australia and the world scramble for answers against the growing intelligence of cyber-attacks on personal identity, TrustGrid™ is unveiled as the world’s first digital trust ecosystem. The Taurus Team is delighted to be working with TrustGrid™, the world’s first technology system to solve the global crisis of security in digital data identity. Leading cybersecurity… Read more »

Client Announcement – Educonnect

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Australia’s tertiary institutions are looking at an estimated $16 billion in revenue loss due to the pandemic, making it one of the hardest hit sectors in Australia. This has created a need for Australian tertiary institutions to innovate and plan how to get back on their feet, remain competitive and put Australia’s education back on… Read more »

March 30, 2021

Easter 2021 – CEO Note from Sharon Williams

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Easter is always a time for rest, renewal and new beginnings and this Easter says that in spades. The end of JobKeeper, new outbreaks of Covid-19 and the realisation that 2021 is well underway means the progress of your new year resolutions are staring at you loud and clear. Business plans should be delivering on… Read more »

Taurus CEO Sharon Williams in Dynamic Business – Six things I wish I had known about being a businesswoman when I started Taurus Marketing

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On International Women’s Day, Taurus CEO/ Founder, Sharon Williams was invited to reflect back on her journey as an entrepreneur of 25 years. Sharon shared her journey with Dynamic Business and the six things she wishes she’d known about being a businesswoman when she started Taurus. As Taurus emerges through this next phase, we continue… Read more »

March 20, 2021

5 reasons your business should be using a content calendar

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A content calendar is a schedule that helps you organise your upcoming social media content by detailing what and when you will post. Having a content calendar system in place also helps your business create content aligned with your social media strategy and overall company objectives. It also helps you plan out relevant content that… Read more »

March 12, 2021

Sharon Williams featured in KBB – How has the employee landscape changed for better or worse post pandemic?

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In order to remain efficient and attract talent in the post-COVID climate, leaders are again faced with a changing landscape. Taurus CEO/Founder Sharon Williams shared her thoughts with Kochie’s Business Builders on the current employee landscape post pandemic. Leaders will need to work harder to understand the employee in the new normal and if and… Read more »

March 1, 2021

What to look for when engaging a PR Agency for business

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Public Relations and Communications agencies are not a rare breed, there are plenty to go around. From international big wigs, boutique and specialist agencies to freelance consultants – when you are looking for a partner to help boost brand awareness, take on your thought leadership and make some (strategic) noise in the industry – how… Read more »

February 22, 2021

CEO Note from Sharon Williams – February 2021

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We are off and running in the Taurus office and grabbing 2021 with usual tenacity. Our office move to Tower 3 at Barangaroo has been the highlight of last year, a strategic initiative to move up in the world – literally – and settle in the high tech centre of corporate land in Barangaroo Sydney.… Read more »

Taurus client DataMesh shares how Australian retailers are reimagining customer experience with RetailBiz

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With the evolution of customer experience and the rise of digital payments in recent years retailers are forced to innovate to stand out from their rivals and win customer loyalty.  Taurus client and independent payment processing network DataMesh shares with RetailBiz the need for mobility and top tips on how retailers can better engage, transact and get on the… Read more »

February 10, 2021

Taurus CEO/Founder Sharon Williams shares how uni grads can gain an edge with Daily Telegraph & 37 other mainline dailies

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As a university graduate, students often ponder which is more important: strong grades or practical experience?  Taurus Founder/CEO Sharon Williams was featured in the Daily Telegraph and 37 other mainline dailies and weighed in on the importance of interning and gaining first-hand experience in the student’s chosen industry. When making a hiring decision, Sharon looks for the most well-rounded individual, rather… Read more »