Public Relations in this new normal
Public Relations in this new normal is enjoying a resurgence as a primary communications tool in an ever-changing 24/7 hour news cycle. It’s a vital part of the communications mix. Whether you are addressing customers, analysts, investors, employees, local communities and government right now, you cannot afford to ignore key stakeholders where everyone is a potential influencer.
Crafting and communicating the appropriate message to the right people at the right time, is now more integral than ever to business longevity. We work for you as if you are our brand with the same passion and commitment to ensure you are heard. Public Relations and media relations is a core speciality of the Taurus team and our CEO Sharon Williams is a Fellow of the PRIA. Many of our award-winning campaigns are taught in university curriculums.
With our extensive experience and strong relationship with the media, we are dedicated to delivering smart communications strategies which generate momentum and initiative. At Taurus, Public Relations activity is always underpinned by a strategic communications strategy backed by our TaurusBullseye© Methodology. Taurus is a proven expert in this field and we’ve taken our clients from media anonymity to strong, credible profiles with their stakeholders.
What is PR?
Public Relations covers a field of strategies and tactics that share a common aim to communicate positive messages about your company to influence the behaviour of customers, shareholders, potential customers and others. Chief among PR tactics is to generate media coverage, which appears as an independent comment from editors or journalists. The coverage is read as factual news, with a level of credibility via third party endorsement that paid advertising does not carry.
Gaining strong media interest and editorial coverage is a powerful way to reach your target audience and influence attitudes. We strongly believe in thought leadership and eat our own cooking and frequently comment in the media. Working closely with you, we will craft genuine messages to the media, drawing on our far-reaching network of media relationships to target the right publication and the right journalist. Consistency creativity and relevance of message is integral to building a successful media campaign and we are expert at it.
Similarly, a well-trained and well-briefed spokesperson is essential and we work with you to ensure proper technique, preparation and presentation, before any direct contact with the media. Be it the daily newspapers, the financial press, television, radio, digital media, social media, a webinar or a podcast, we ensure all communications are well-conceived and tightly targeted to maximise success.
Our reputation with the media is paramount so we aim to genuinely promote the right news at the right time, in the right tone.
Taurus can assist you with:
- PR strategy and planning
- Personal branding
- Building a digital profile
- Reputation management
- Internal communications
- Analyst and investor relations, including IPO support
- Building brand awareness
- Key messaging
- Social media engagement
- Issues management
- Crisis communications
- Financial results and reporting
- Mergers and acquisition
- Product or service launches
- Thought leadership
- Media tours and briefings
- Event support
- Virtual event support
- Media training
Business and technology analysts are vital to influencing your customers and building your business. Taurus is highly experienced at creating a compelling message for analysts. We regularly coordinate one-on-one briefings between clients and key industry analysts.
Whether it is Gartner, IDC, Frost and Sullivan, Forrester, or others Taurus can tell you who you should target to tell your story these crucial market influencers.
IPO and Investor Relations
Preparing for an IPO is an exciting, complex and challenging process. One of the critical aspects of this preparation is building your brand, and ensuring timely, accurate and compelling communication with stakeholders – including regulators, employees and potential investors.
Taurus can help you navigate this communications landscape with a detailed plan for building your brand, your profile and managing your communications and social media program as you prepare for listing. After listing we can help with your ongoing investor communications and investor events including AGM and results announcements.
Employees are stakeholders that are too often overlooked. Smart businesses acknowledge the importance of internal stakeholders in driving business success. Taurus will devise a plan to help you communicate effectively with employees and promote a unified, productive and positive culture.
Taurus offers a diverse range of services, from creating internal newsletters, organising internal events, gift programs and webinars to implementing a full employee program (such as loyalty reward schemes).
Strategy and Planning
Smart marketing strategy is integral to driving your business forward. But the best strategy won’t deliver results without a plan to bring the strategy to life. Taurus creates marketing plans based on our TaurusBullseye methodology. All our plans are driven by your business objectives and based on understanding your target market, customers, brand and your sales goals. We design the optimal marketing tactics to help you achieve your goals in all these areas.
Key stages of the planning process include auditing existing planning documents, devising an overarching strategy and finally writing that all-important plan. We breakdown your 12 month plans into achievable three-month objectives.
Arguably one of the most valuable business tools your company will ever own.
Case studies are stories about how your company and your product or service has worked successfully for your customer. These stories are powerful sales tools, professionally designed in any format from video to printed collateral and online PDFs, they are key reference tools in your selling process.
When your customers go to buy a high value, big impact product or service, they want the security of knowing it’s a proven success, loved by others and that your company is reliable and trustworthy. Case studies are a third-party endorsement of your offering and have all the credibility of an honest, approved, signed off account directly from your customer lips of how they’ve successfully implemented your product or service. It simply doesn’t get any better!
We are more than writers
The case study team has developed over 1000 case studies, thought leadership pieces, and white papers for the ‘business to business’ sector worldwide. We are experienced marketing professionals who understand the realities of business and interact effectively with senior executives to deliver polished smartly designed collateral.
You can trust us to work directly with you or your most valued customers to produce the real story of the solution you deliver to business. We regularly interview captains of industry on behalf of our customers and we responsibly and ethically research, write and gain approval for your story.
Messaging and Positioning
A strong, easily articulated message that tells your market who you are and what you can do for them is fundamental to your business. Getting this straight from the outset is key.
That’s why we like to kickstart our relationship with you via our TaurusBullseye process and a messaging and positioning strategy. This process held at your convenience in person or virtually with our most senior executives is the culmination of much research and allows us to delve deep into the workings and culture of your business.
Outcomes from the session are a unified business direction and tangibles including a communications strategy and key messages.
With the trusted & experienced Taurus Team
Taurus Marketing has earned its reputation as a leading Public Relations and Marketing company with outstanding Issues Management credentials.
More than 1,000 satisfied clients over the past 25 years, and a reputation for keeping abreast of changing trends, is your safeguard in putting your trust in Taurus. Be assured, we understand the media, corporate and public landscape.
It is important to know that a business wanting help won’t find the standard testimonials or reviews associated with other types of PR or marketing contracts on our website. When you think about it, there is a lot of sense in keeping confidential your strategies in navigating issues to achieve desired results. The consequences of this advice should not be taken lightly. Government’s can be thrown out of office while companies can go to the wall if the advice is floored.
Understanding Issues Management
CUB Network – Business
Client Services Outcome
Over an eight week period, Taurus achieved national mainline daily coverage, online press, the SME and lifestyle design publication coverage. Within three weeks of defining the public relations strategy, Cub Network made their media debut on page 3 of The Australian Financial Review, followed by a range of strategically targeted local, national and international coverage across print, online, SME and design media in the lead up to the launch.
Feedback from our Clients
Zone Labs, A Check Point Company, General Manager, Laura Yecies"We’ve seen a significant increase in media coverage and, business wise, this definitely puts us front of mind with consumers."
KAZ Computer Services Ltd, Marketing Executive, Marnie Withers"I have worked with Sharon and the Taurus team for over 15yrs. Her expertise in creating case studies for KAZ, and then Telstra after KAZ was sold, were instrumental in building the KAZ brand for sale from as early as 1995. Taurus created over 30 case studies for me during that time, as well as providing general business, marketing, events, PR and consulting advice to me personally, my Directors and my marketing team. The case study process was smooth and exceeded my expectations in terms of delivery, adherence to deadlines, quality, design and the range and depth of comment Taurus were able to extract from KAZ and Telstra customers with their full permission. I have no concerns that Taurus would be a reliable and competent supplier for Microsoft."
Growth Director, Attention Experts, George Hawwa"I feel the Taurus Profile really was like therapy for me as a business owner. It helped focus on the outcomes and profile as me as a business owner, as opposed to always focusing on the business brand with me as owner not considered. It aligned well. Sam and Sharon's delivery of my profile to me was extremely valuable and opened an insight on my profile I had not considered before. It has allowed me to focus and align on my next steps with a correct PR campaign"
Aussiepay, Managing Director, Dean Morelli“When Workchoices legislation was as its most topical, Aussiepay appeared in the media 23 times, including four interviews in The Australian Financial Review over the course of eight days.”
Playoust Churcher, Managing Director, Brett Churcher“The Taurus messaging and positioning workshop captured our thoughts and ideas into a formal document that could be drawn upon when developing our marketing strategies in both the short-term and long-term – it hit the nail on the head perfectly.”
Esker Software, Former Marketing Co-ordinator, Anna Mascarello“While I worked with Taurus, they acted as my virtual marketing team. They played a vital role in Esker’s business – using their marketing experience to support the sales objectives of our company. The team at Taurus are strong on execution – delivering sales tools, case studies, press coverage and trade show support – as well as offering practical consultancy. I really valued their advice and opinion! I have to cover multiple tasks in my job. Taurus introduced both the processes and the content to make me a success.”
Snapdragon Consulting, Managing Director, Guy Riddle“On a scale of one to ten I would rate Taurus a definite ten. They fully understand our business and provide us with a fast, effective service that helps our business stand out from the crowd.”
Artis Group, CEO & Board Member, Mark Bennett"Taurus engaged on day one as a partner who was vested in our business success, and consistently maintained that relationship throughout. From the executive oversight provided by Sharon Williams (CEO) to the daily communication and attention to detail on our marketing and communications activity from Jacqueline Cridland (Snr Acct Mng), I felt like Taurus was an extension of my leadership team and business not just a supplier. Taurus brought depth of experience in the technology sector to the table which proved invaluable as we tackled items from Brand to Social Media. Over six months we refreshed our company’s messaging, brand, portfolio, and focus within the market resulting in pipeline growth, increased win rates, and the ability to attract some new top talent into the business.”
MPower, Managing Director, Paul Sharp“The Taurus team listened, heard us, formed their opinions, were very professional and delivered what they said they would deliver. It was this project that resulted in the step change in revenue in excess of 20% over a year and half since the re-branding exercise.”
ConnXion, CEO, David Colvin“Taurus has a genuine focus on its client’s success, which builds trust between you. They are big about results.”