Public Relations in this new normal
Public Relations in this new normal is enjoying a resurgence as a primary communications tool in an ever-changing 24/7 hour news cycle. It’s a vital part of the communications mix. Whether you are addressing customers, analysts, investors, employees, local communities and government right now, you cannot afford to ignore key stakeholders where everyone is a potential influencer.
Crafting and communicating the appropriate message to the right people at the right time, is now more integral than ever to business longevity. We work for you as if you are our brand with the same passion and commitment to ensure you are heard. Public Relations and media relations is a core speciality of the Taurus team and our CEO Sharon Williams is a Fellow of the PRIA. Many of our award-winning campaigns are taught in university curriculums.
With our extensive experience and strong relationship with the media, we are dedicated to delivering smart communications strategies which generate momentum and initiative. At Taurus, Public Relations activity is always underpinned by a strategic communications strategy backed by our TaurusBullseye© Methodology. Taurus is a proven expert in this field and we’ve taken our clients from media anonymity to strong, credible profiles with their stakeholders.
What is PR?
Public Relations covers a field of strategies and tactics that share a common aim to communicate positive messages about your company to influence the behaviour of customers, shareholders, potential customers and others. Chief among PR tactics is to generate media coverage, which appears as an independent comment from editors or journalists. The coverage is read as factual news, with a level of credibility via third party endorsement that paid advertising does not carry.
Gaining strong media interest and editorial coverage is a powerful way to reach your target audience and influence attitudes. We strongly believe in thought leadership and eat our own cooking and frequently comment in the media. Working closely with you, we will craft genuine messages to the media, drawing on our far-reaching network of media relationships to target the right publication and the right journalist. Consistency creativity and relevance of message is integral to building a successful media campaign and we are expert at it.
Similarly, a well-trained and well-briefed spokesperson is essential and we work with you to ensure proper technique, preparation and presentation, before any direct contact with the media. Be it the daily newspapers, the financial press, television, radio, digital media, social media, a webinar or a podcast, we ensure all communications are well-conceived and tightly targeted to maximise success.
Our reputation with the media is paramount so we aim to genuinely promote the right news at the right time, in the right tone.
Taurus can assist you with:
- PR strategy and planning
- Personal branding
- Building a digital profile
- Reputation management
- Internal communications
- Analyst and investor relations, including IPO support
- Building brand awareness
- Key messaging
- Social media engagement
- Issues management
- Crisis communications
- Financial results and reporting
- Mergers and acquisition
- Product or service launches
- Thought leadership
- Media tours and briefings
- Event support
- Virtual event support
- Media training
Business and technology analysts are vital to influencing your customers and building your business. Taurus is highly experienced at creating a compelling message for analysts. We regularly coordinate one-on-one briefings between clients and key industry analysts.
Whether it is Gartner, IDC, Frost and Sullivan, Forrester, or others Taurus can tell you who you should target to tell your story these crucial market influencers.
IPO and Investor Relations
Preparing for an IPO is an exciting, complex and challenging process. One of the critical aspects of this preparation is building your brand, and ensuring timely, accurate and compelling communication with stakeholders – including regulators, employees and potential investors.
Taurus can help you navigate this communications landscape with a detailed plan for building your brand, your profile and managing your communications and social media program as you prepare for listing. After listing we can help with your ongoing investor communications and investor events including AGM and results announcements.
Employees are stakeholders that are too often overlooked. Smart businesses acknowledge the importance of internal stakeholders in driving business success. Taurus will devise a plan to help you communicate effectively with employees and promote a unified, productive and positive culture.
Taurus offers a diverse range of services, from creating internal newsletters, organising internal events, gift programs and webinars to implementing a full employee program (such as loyalty reward schemes).
Strategy and Planning
Smart marketing strategy is integral to driving your business forward. But the best strategy won’t deliver results without a plan to bring the strategy to life. Taurus creates marketing plans based on our TaurusBullseye methodology. All our plans are driven by your business objectives and based on understanding your target market, customers, brand and your sales goals. We design the optimal marketing tactics to help you achieve your goals in all these areas.
Key stages of the planning process include auditing existing planning documents, devising an overarching strategy and finally writing that all-important plan. We breakdown your 12 month plans into achievable three-month objectives.
Arguably one of the most valuable business tools your company will ever own.
Case studies are stories about how your company and your product or service has worked successfully for your customer. These stories are powerful sales tools, professionally designed in any format from video to printed collateral and online PDFs, they are key reference tools in your selling process.
When your customers go to buy a high value, big impact product or service, they want the security of knowing it’s a proven success, loved by others and that your company is reliable and trustworthy. Case studies are a third-party endorsement of your offering and have all the credibility of an honest, approved, signed off account directly from your customer lips of how they’ve successfully implemented your product or service. It simply doesn’t get any better!
We are more than writers
The case study team has developed over 1000 case studies, thought leadership pieces, and white papers for the ‘business to business’ sector worldwide. We are experienced marketing professionals who understand the realities of business and interact effectively with senior executives to deliver polished smartly designed collateral.
You can trust us to work directly with you or your most valued customers to produce the real story of the solution you deliver to business. We regularly interview captains of industry on behalf of our customers and we responsibly and ethically research, write and gain approval for your story.
Messaging and Positioning
A strong, easily articulated message that tells your market who you are and what you can do for them is fundamental to your business. Getting this straight from the outset is key.
That’s why we like to kickstart our relationship with you via our TaurusBullseye process and a messaging and positioning strategy. This process held at your convenience in person or virtually with our most senior executives is the culmination of much research and allows us to delve deep into the workings and culture of your business.
Outcomes from the session are a unified business direction and tangibles including a communications strategy and key messages.
With the trusted & experienced Taurus Team
Taurus Marketing has earned its reputation as a leading Public Relations and Marketing company with outstanding Issues Management credentials.
More than 1,000 satisfied clients over the past 26 years, and a reputation for keeping abreast of changing trends, is your safeguard in putting your trust in Taurus. Be assured, we understand the media, corporate and public landscape.
It is important to know that a business wanting help won’t find the standard testimonials or reviews associated with other types of PR or marketing contracts on our website. When you think about it, there is a lot of sense in keeping confidential your strategies in navigating issues to achieve desired results. The consequences of this advice should not be taken lightly. Government’s can be thrown out of office while companies can go to the wall if the advice is floored.
Understanding Issues Management
CUB Network – Business
Client Services Outcome
Over an eight week period, Taurus achieved national mainline daily coverage, online press, the SME and lifestyle design publication coverage. Within three weeks of defining the public relations strategy, Cub Network made their media debut on page 3 of The Australian Financial Review, followed by a range of strategically targeted local, national and international coverage across print, online, SME and design media in the lead up to the launch.
Feedback from our Clients
Zone Labs, a Check Point Company, International Public Relations Manager, Ally Zwahlen"The outstanding coverage achieved by Taurus in Australia has been picked up in other regions so the impact was huge, and it has showed us all just what is possible."
TeleWare Australia and New Zealand, General Manager, Mike Blanchard"We don't sell direct so we were an unknown brand in the market. We had spent a lot of money supporting our channel's branding to the point where one of the channel was bought by Telstra.We decided to position Teleware independently from the channel, but it was no good relying on advertising to achieve this. We needed a PR agency that was local and we chose Taurus to educate the market in a cost-effective way."
PACT Global, Director, Colin Morris“We were covered in The Australian, the Financial Review, the Rust Report and Computer Daily News. The exposure was excellent and generated a lot of feedback.”
2OPHealth, Director and Psychiatrist, Dr. Frank Chow“I was uncertain with the business and marketing strategies prior to engaging with Taurus. Through the Taurus Bullseye™ strategy session, I received the marketing strategy proposal that actually doubles up as a business strategy proposal which has been really helpful with my business planning."
GM Small Business & Channel Partners, My Net Fone Group , Lee Atkinson"I couldn’t think of a more fitting person to open our first in a series of events. Sharon Williams is clearly an exceptional speaker who knows how to relate material directly and relevantly to the audience. My clients all remarked how much they took from the session and my marketing team were blown away by the quality of what was presented. I cannot recommend Sharon and Taurus Marketing enough and am looking forward to the next time we can work together."
AO Chairman and Founder of Clean Up Australia Day, Ian Kiernan"The support of Taurus throughout the 2011 campaign was great. The vast media coverage they helped us achieve spread our message far and wide, encouraging all Australians to get involved. The dedicated Taurus team was completely committed to getting us the greatest exposure possible; it was a huge achievement."
Blackmores Ltd, Company Secretary, Cecile Cooper“Sharon and her team demonstrated an ability to come up to speed quickly with our individual requirements providing tangible results in a very short time frame.”
Maxon Australia, Director, Dana Baggetto“Once we’re in a magazine the exposure and word of mouth kicks in and sales climb.”
Napoleon Perdis, Emanuel Perdis"The Taurus Team are a pleasure to deal with. They are fast, effective and single-mindedly focused on deliverables. One of the most respectable Publicists I have ever met. It is a pleasure to do business with her & Taurus.”
Fraame Solutions, CEO, Gavin Wright“The results Taurus helped us achieve have definitely increased Fraame’s profile. We are a still a reasonably small company but we have a solid profile, with good awareness.”