Taurus Consumer

Public Relations redefined with unique strategy

Public Relations and media relations is a core speciality of the Taurus team and our CEO Sharon was one of the first and youngest female Fellows of the PRIA. Today, many of our award-winning client campaigns are taught in university curriculums. With our extensive experience and strong relationships with the media, we are dedicated to delivering smart communications strategies that generate momentum and initiative.

Taurus PR© is underpinned by our strategic communications process The Taurus Bullseye™ Methodology. We believe in the power of PR so much we eat our own cooking and appear in the media regularly. We have proudly built the brands of over 1800 entrepreneurs and company’s both here and overseas. Public Relations is a vital part of the communications mix – particularly in an always on, always connected world with evolving challenges Whether you are addressing prospects, customers, analysts, investors, employees, future staff, local communities and government right now, you cannot afford to ignore key stakeholders where everyone is a potential influencer and word of mouth referral.

Crafting and communicating the appropriate message to the right people at the right time, is now more integral than ever to business longevity. We work for you as if the brand was our own, with the same passion and commitment to ensure your success.

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‘’The danger is that if you are not seen as a thought leader in your industry, you leave space for your competitors to take your place.”
Sharon Williams, Founder Taurus
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Taurus can assist you with:

From the most intricate Tech and complex offerings to celebrity & entrepreneur personal brands there’s not one industry Taurus hasn’t touched in our 28 years.
Analyst Relations

Analyst relations

Business and technology analysts plus research are vital to influencing your investors, customers and building your brand. Taurus is highly experienced at creating a compelling message for analysts. We regularly coordinate one-on-one briefings between clients and key industry analysts.

IPO and investor relations

Preparing for an IPO is an exciting, complex and challenging process. One of the critical aspects of this preparation is preparing and building your brand, and ensuring timely, accurate and compelling communication with stakeholders – including regulators, employees, investors and potential investors.

Taurus can help you navigate this communications landscape with a detailed plan for building your brand, your profile and managing your communications and social media program as you prepare for listing. After listing we can help with your ongoing investor communications and investor events including AGM and results announcements.

IPO Investor relations
Internal comms

Internal communications

Employees are stakeholders that are too often overlooked. Smart leaders acknowledge the importance of internal stakeholders in driving business success. Taurus will devise a plan to help you communicate effectively with employees and promote a unified, productive and positive culture.

Taurus offers a diverse range of services, from creating internal newsletters, organising events, gift programs and webinars to implementing a full employee program (such as loyalty reward and social impact schemes).

Strategy and planning

Smart marketing strategy is integral to driving your business forward. But the best strategy won’t deliver results without a plan beautifully executed to bring the strategy to life. Taurus creates marketing plans based on our Taurus BullseyeTM methodology. All our plans are driven by your business objectives and based on understanding your target market, customers, brand and your sales goals. We design the optimal marketing tactics to help you achieve your end goal.

Key stages of the planning process include auditing existing plans, devising an overarching strategy and finally writing that all-important plan. We breakdown your 12 month plans into achievable three-month, 90 day plans.

Case studies

Arguably one of the most valuable business tools your company will ever invest in.

Employees are stakeholders that are too often overlooked. Smart businesses acknowledge the importance of internal stakeholders in driving business success. Taurus will devise a plan to help you communicate effectively with employees and promote a unified, productive and positive culture.

Taurus offers a diverse range of services, from creating internal newsletters, organising internal events, gift programs and webinars to implementing a full employee program (such as loyalty reward schemes).

We are more than writers.

The Taurus Content team has developed over 1500 case studies, plus hundreds of thought leadership pieces, and white papers for the ‘business to business’ sector worldwide. We are experienced marketing, media and content professionals who understand the realities of business and interact effectively with senior executives to deliver polished smartly designed collateral.

You can trust us to work directly with you or your most valued customers to seek out the angles and produce the real story. We regularly interview captains of industry on behalf of our customers and we responsibly and ethically research, write and gain approval of your story.

Messaging and positioning

A strong, easily articulated message that cuts through and tells your market who you are and what you can do for them is fundamental to your business. Getting this straight from the outset is key.

That’s why we like to kickstart our relationship with you via our Taurus Bullseye process and a messaging and positioning strategy. This process held at your convenience in person or virtually with our most senior executives is the culmination of much research and allows us to delve deep into the workings and culture of your business.

Outcomes from the session are a unified business direction and tangibles including a communications strategy and key messages.

Sharon Williams bw

Issue management

Arguably one of the most valuable business tools your company will ever own.

Taurus Marketing has earned its reputation as a leading Public Relations and Marketing company with outstanding Issues Management credentials.
More than 1,800 satisfied clients and a reputation for keeping abreast of changing trends, and crisis procedure is your safeguard in putting your trust in Taurus. Be assured, we understand the media, corporate and public landscape.

It is important to know that a business wanting help won’t find the standard testimonials or reviews associated with other types of PR or marketing contracts on our website. Our network is close and confidential. There is a lot of sense in keeping confidential your strategies in navigating issues to achieve desired results. The consequences of this advice should not be taken lightly.

From our many years of experience, we have seen Government’s thrown out of office while companies can go to the wall if the advice is floored. Not on our watch.

Hear from our clients

CUB Network - Business

Over an eight week period, Taurus achieved national mainline daily coverage, online press, the SME and lifestyle design publication coverage. Within three weeks of defining the public relations strategy, Cub Network made their media debut on page 3 of The Australian Financial Review, followed by a range of strategically targeted local, national and international coverage across print, online, SME and design media in the lead up to the launch.
CUB Network

CUB Network – Business

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