Some CEO(s) might be comfortable answering most questions thrown by reporters but handling and dealing with media on global, time sensitive, ground-breaking announcements can be tricky and challenging.
The Australian British Chamber of Commerce or ABCC’s CEO David McCredie, is an already confident and eloquent speaker, but he engaged Taurus for media mentoring and to assist with sharpening the ABCC’s key messages.
“The ABCC has benefited from a long and successful relationship with Taurus. As our business has grown and adapted to the change in political landscape, so too has the offering from Taurus. Thanks to Taurus’s hard work, the Chamber has been presented with opportunities to share our insights into issues including Brexit, infrastructure and fintech, and speakers at our events recently garnered significant media attention through our platform. I look forward to continuing to work with Taurus in 2018.”- David McCredie, CEO, ABCC
Read the full case study here.