HubSpot is a cloud-based CRM, Marketing, Sales and Service software platform that helps businesses launch, grow and control their marketing efforts.
It says manage their sales processes, and support the ongoing needs of their customer base. It includes everything a marketer needs to increase website traffic, convert website visitors into leads, and “close the loop” to deliver a measurable ROI.
The marketing hub assists managing blogs, landing pages, emails, website forms, marketing automation, lead management, analytics, SEO and social media.
The sales hub assists in time-saving tools such as email templates, tracking and sequences, sales automation, booking meetings, making sales calls, lead scoring, reporting and live chat.
Revenue reporting allows you to see exactly how much of your marketing efforts are turning into revenue, with traffic reports which means you can track all elements of your traffic types like organic, direct, social media, and email marketing.
The Taurus team loves Hubspot Newsletters which you can sign up to here and their HubSpot Academy which has certified courses on sales and marketing. It’s also worth noting HubSpot Grow, an industry event for business builders, sales and marketing leaders, is being held on August 6th in Sydney.