February has seen lots of high profile events at Taurus – some of those included in our newsletter today. It’s a big reminder to me that after some 20 years in business, the power of face to face interaction and experiential marketing is as strong and successful a marketing tool as ever. As a B2B operator, events are key in my marketing budget. As a consumer, I love it when brands interact with me directly.
If you want examples of what works, look at luxury brands who tend to be expert at this. It is no coincidence that in Marketing Magazines Feb/March 2018 issue the theme is entitled ‘The Experience Issue’ with lots of examples outlined to review, copy and adapt. In my experience, it’s often the most simple and practical ways to communicate that work best.
What does your events and experience focus look like for 2018?