Now is one of the best times to review your brand as you re-set targets for the new financial year. Why? Because your brand story is the essence behind your success, writes Sharon Williams, founder of Taurus Marketing. “Creating a great brand is just the beginning. Your brand should be treated like a long-term relationship. It requires trust, honesty, communication and continual work and reinvention to get it through the honeymoon period and create a long-lasting partnership.”
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