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The power of blogging in a digital era

As the world accelerates to a digital and virtual way of work, it’s becoming increasingly important for businesses of all sizes to develop a strong voice, remain engaged and constantly communicate to existing and prospective stakeholders.

One of the most effective ways to build brand awareness and stay connected is by providing relevant content and resources to your audience through blogging.

Here are 4 key benefits of blogging in a digital era:

1. Lead generator tool

According to a business research report, B2B companies that blog at least twice a month are likely to generate 70 percent more leads than companies who don’t blog. HubSpot reported that 92 percent of companies that use blogging as a part of their communications and marketing strategy reported a higher success rate in acquiring new clients.

Where to start? Firstly, it is important to understand what your audience is interested in.

More often than not, you will attract readers if your blog is educational and adds value. Move away from self-promotion and steer towards stimulating and broader industry content.

2. Organically boosts SEO

New, relevant and thought-provoking content is one of the most organic and cost-effective methods for businesses to organically boost their SEO. When you create a blog post that’s topical and relevant, search engines like Google are likely to pick up your content as ‘engaging’. This places your company’s page at a 40 percent chance of being in a top search engine result, as compared to competitors who don’t post blogs.

3. Boost thought leadership

One of the biggest barriers to success for a new business is a lack of industry credibility and knowledge. Blogging is a good way for your business to build trust and establish itself as a thought leader and subject matter expert. The more your content is viewed as valuable, expert and insightful, the more experience you articulate and leads you will engage. Additionally, the more regular you provide informative blogs, the more likely you are to establish yourself as the ‘go-to’ tool within the industry in your particular niche, leading to more inquiries and higher conversion rates.

4. Builds a content pipeline for Social Media Presence

Blogs offer original content you can repurpose to multiple audiences via social media and even EDM campaigns. This also creates the potential for viral traffic and exponential market growth back to the website when leveraging across multiple platforms. With so many different sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend. This is the epitome of free marketing and boosts engagement, online presence and encourages interaction.

Need to start blogging or increase the frequency of your efforts?

TaurusContent© fuels your brand and business touchpoints with quality, engaging, informative and value-driven content. The Taurus team of experienced content creators and writers delve deep into your business to outline your key messages and drive business objectives through quality content. To find out how we can assist, reach out on info@taruusmarketing.com.au.