Online video consumption is one of the most popular internet activities around the world. In fact, the time spent watching online videos will expand more than 20% over this and next year to an average of 100 minutes daily.
Videos are engaging, entertaining and can be quickly and easily digested across different channels. This is why people love video content.
Technology improvements in display sizes, quality of mobile devices, faster mobile data connection, and social media have contributed to making video more critical than ever before for brands.
However, many marketers still view video as a “nice-to-have” tool rather than a necessity when implementing their strategies. Marketers and advertisers are investing in online video content to increase engagement levels with their target markets. This means competition will be exponentially increasing in this area and it is essential to strategically think about how to implement this powerful tool to content marketing strategies.
Why is video a powerful tool for content marketing strategies?
- Content marketing focuses on creating and distributing valuable, relevant and consistent content to attract and acquire a well-defined audience to drive profitable customer action. In other words, to deliver the right content at the right time, in the right place and for the right people. Hence, video is a powerful tool that can help a brand inform its consumers what they need to know about the product or service they are trying to buy.
- People prefer to learn about products or services by watching videos in comparison to text content.
- Video can be integrated across all the marketing funnel stages from brand awareness to brand loyalty.
- Video can be a compelling call-to-action and help convince customers to purchase a product or service, increasing lead conversions.
Benefits of using video:
- Video can drive traffic to your website and social media accounts connecting people to your brand, product, service or experience.
- It allows the brand to tell a visual story that is memorable and gives the brand the ability to connect with its audience.
- Long-form videos are perfect for forming an emotional connection between the brand and the consumer.
- There is also the opportunity to use video as a source of customer support to reduce the pain points they might encounter in their purchasing journey. You can identify a common issue that your customers face and create videos with solutions. This will help the customer understand how to solve the problem more efficiently and save your customer support team time.
In this virtual and visual era, video is more accessible for brands and consumers than ever before with all the advances in video formats, techniques and platforms.
With that said, well-executed videos can be the key to cut through the clutter and remain competitive in the market.
So, if you are thinking that video content is a nice-to-have tool for your marketing strategy, think about all the benefits you can get from strategically incorporating video to boost your ROI and customer engagement.
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