As people search for new ways to connect, social media consumption continues to surge. Interestingly, research indicated social media engagement has increased by 61 percent. While more and more businesses are jumping on the social media wagon and leveraging content to promote their offerings, it’s getting more and more difficult to cut through the clutter.
User-generated content or otherwise known as UGC is a great way to do so. Here are four reasons why:
It’s authentic
With all of the technological and digital advancements in recent years, consumers are becoming more and more equipped to make informed purchasing decisions. Reaching consumers is harder than ever, which is why authenticity is key to cut through.
Instead of receiving sales messages, user-generated content can give your consumer genuine and value-adding content to inform them on how third parties engage and endorse your product or services and what benefits it brings about. This not only encourages advocacy but also increases your brand’s credibility.
It builds trust
Authenticity builds trust. User-generated content gives the consumer an outreach perspective and ultimately reinforces social proof which can be pivotal to building trust in your brand.
Positive reviews, comments or social interactions from your consumer will encourage brand trust over key competitors.
It builds a community around your brand
User-generated content opens communication lines between you and your customer, and more importantly, drives conversation between one customer to the other. Word-of-mouth is a powerful tool, so it’s key you nurture the relationship you build with your community of key decision-makers and those affiliated with your brand. You want to grow your network of like-minded people that advocate for you and your brand.
Gives you an opportunity to improve
The content generated by your customer is a great way for you to listen and understand what benefits they seek, their motivation for using your products/ services and their pain points. Feedback is the key to evolving. Take these valuable insights into account when creating your content strategy. There is always room for improvement.
If you’re in business, whether you realise it or not your brand is being searched, discussed, reviewed and communicated online through social networks 24/7. TaurusSocial© advises you on every aspect of your social media presence, evaluates your brand, against the industry, what works, what to steer clear of, how to maintain momentum, stay relevant, and cut through. Contact us at [email protected] to see how we can help.