COVID NEWSLETTER

CRISIS COMMS IN COVID

Taurus is expert at creating a comms strategy that works.  Call us to find our how we can help your business navigate through this period with internal comms, crisis comms and to help keep teams focused and motivated, customers informed and sales pumping.

In some cases, COVID-19 could have a positive affect on business and the community, which creates opportunities for growth and change. These include positive environment changes, innovation for new products and services, a sense of family and contentedness as well as the ability to adapt more readily to change.

Whatever your situation Taurus is here to help.

Here is our CEO’s common sense tips for Crisis comms and tips from Harvard Ash Centre:

  1. Stay focused on the outcome
  2. Don’t let emotion cloud your judgement
  3. Stay level headed
  4. Throw a blanket over the issue, don’t ignite it
  5. Channel responses only within the original communication
  6. Don’t rush into responses, waiting is often the best option

An interesting read:

Crisis Communications for COVID-19 | by Harvard Ash Center | COVID-19 Public Sector Resources | Medium