“Just press play” are the words we’re becoming more familiar with as we continue to accelerate a digital and virtual environment. Did you know 300 hours of video are uploaded to YouTube every minute, and more than 100 million hours of Facebook videos are watched every day? The power of video content is undeniable and it’s clear we’ve become more interested in visual, engaging and easily consumed content.
Here are the top five reasons why video content will be an essential part of your content strategy:
1. Videos can create a better customer experience
Using video as a communication tool presents businesses and their customers with new opportunities. By using video, you are not only able to show your product or service in action from start to end, but also share the experience of the offering. Being able to take customers on a journey and physically demonstrate benefits with demos allows you to highlight your USP. It also allows your prospective clients and investors to better understand your offering and value proposition.
2.Video engages with everybody
Videos can communicate messages more quickly and much simpler than text, making them easily consumable. As today’s consumers are always busy, videos give the power to capture your target audience on different levels and in quicker, snappy forms. Visuals are processed 60,000 times faster in the brain than text. Hence, this is an opportunity to target consumers with different levels of involvement and attention.
3. Ability to maximise and leverage impact
Video is a multi-platform comms technique. Creating one video can be maximised on several platforms including your website, social media and email direct campaigns. Social media platforms like Facebook, Instagram, YouTube and TikTok have encouraged video content creation with their renowned engagement levels. This allows businesses to share and create content in a new and personable way. Creating entertaining and relevant videos can encourage viewers to ‘like,’ ‘comment’ and ‘share’, enabling your content to reach, be viewed and engaged with by new audiences.
4. Search engines love videos
Using videos with various content and publishing them on your main web pages can organically improve your SEO rankings in search engines. By incorporating the right keywords, strong titles and solid descriptions of the video, search engines will perceive those videos as high-quality content and boost your results. This is because search engines favour video content as videos make visitors spend more time on your site. This exposure is translated as quality content and trustworthy to the search engine.
5. Video helps boost online conversions
If you’re looking to create long-term relationships, video can help you build trust for those consumers that are still skeptical about buying products and services online. The use of video can boost customer confidence to purchase and increase your conversion rates by providing interesting and useful information. Videos can help a business be perceived as highly professional and build credibility, this builds trust within the consumer and increases the chance of a conversion.
Video content and video promotion are becoming increasingly popular in today’s virtual ecosystem. The advances in technology have helped this communication tool become more affordable and easily accessible.
Creating high-quality video content requires creativity, strategy and a great understanding of consumer behaviour to engage with the desired audience.