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Benefits of an integrated marketing communications strategy

When it comes to communications – a consistent message is both powerful and influential. An Integrated Marketing Communications (IMC) strategy ensures that the key message of your business is being delivered consistently across multiple channels. Every interaction a customer has with your brand need to embody the same values, benefits and unique selling point in order to cut through and make your brand stand out from the crowd.

Need more convincing? Here are four benefits of incorporating an Integrated Marketing Communications (IMC) strategy in your business:

1. Improved Efficiency

Adopting an IMC strategy will improve efficiency by providing a streamlined process. It ensures that the company’s harmonious message is carried across various channels and time isn’t wasted on repetitive messages or communicating with others for information.

IMC is not just for your consumer; it is also beneficial for effective internal communications with your team. Internal collaboration across the business including customer service  must use the same tone of voice, style and convey a consistent message.

Before any business content is launched you want to be on the same page as your team, maintaining consistent communication and distributing a clear message to the public. This can be achieved by using an integrated communication platform such as Slack to centralise all messages and making sure everyone understands the brand and follows a set guideline.

2. Accessibility to Larger Audiences

Using a range of communication channels allows your company access to a larger audience and widens your reach. This means there is a higher probability of reaching your target audience and attracting the right consumers to your brand. However, remember it is important to maintain a consistent target audience and key message throughout your channels.

3. Cost-effective

Distributing content across numerous channels can be a costly process. By adopting an IMC strategy, this removes the need for replication of content, saving you both time and money by adopting the same images across your website and multiple social media profiles.

4. Builds Trust

Finally, implementing an IMC strategy builds consumer trust and allows for brand recall as messaging is consistent and integrated amongst several channels. A consumer will begin resignating with a brand when these three criteria are satisfied:

  • Reaches the intended target audience
  • Consistent messaging
  • Across various channels

If key messages aren’t communicated consistently across channels, the consumer will receive a disjointed brand experience and will less likely build trust and consumer confidence.

Now that we know what having a suitable IMC strategy in place can do. You may be left wondering “Okay it’s important, but how do I go about creating it?”. Depending on the nature of the business, the option is endless and exciting.

The TaurusBullseye© is our unique and trademarked methodology. We start with your fundamental business objectives and align your growth, marketing, brand and digital strategies to support these. The TaurusBullseye© process creates a strong, easily articulated message that tells your market who you are and what you can do for them. This is fundamental to your business.

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