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Sharon Williams in SME TV – How SMEs can map a path out of this crisis

COVID-19 has completely changed the world as we know it. As we adjust to the new reality, how can small business leaders create a map for success?

Taurus CEO/Founder, Sharon Williams spoke with SME TV & host Angela Vithoulkas highlighting the need for a strategy on marketing, resilience, team support, content & reinventing your brand! SME TV is a ‘super-channel’ for small businesses offering support, empowering, teaching & up-skilling business owners.

Through her no-bull approach and 25 years in business, Sharon offers guidance for businesses to go beyond the day-to-day operations to help you and your business navigate through times of hardship and emerge stronger.

Here’s a break down of the 20-minute interview:
00:00 – Intro
01:20 – Are SMEs facing an unparalleled economic crisis?
02:30 – We need tools to face the worst case scenario
03:51 – No BULL things are tough, there are no rainbows
04:30 – What should you do with your cashflow?
05:15 – Caution and working capital are part of moving forward
05:45 – What can you do for your staff and your team?
06:40 – Has leadership been tough for SME’s, are we up to the challenge?
07:30 – What is the way out for SME’s?
08:08 – Have you got the right advice and the right accountant?
08:40 – Work out your costs – do you know which costs you should focus on?
09:15 – Empathy is the new brand currency – do you know what that is?
10:10 – Look after your contractors & suppliers
10:50 – Do you feel overwhelmed? Mental Health needs to be a priority
12:30 – Marketing investment should be a priority, make a plan
13:12 – Get your brand out there, its possible there is less competition right now
13:45 – Do you know where to start protecting your business? Cashflow!
14:07 – Invest in your brand, elevate it by increasing digital content
15:45 – Get your message out! Don’t wait. Now is the time to strike.

Watch the full interview here.

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