Personal Branding

July 27, 2020

Building a successful PR Campaign and understanding how to measure it

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Public Relations covers a range of strategies and tactics that share a common purpose, to communicate a positive message about your company or personal brand with the aim of influencing the behaviour and purchasing decisions of customers, shareholders, prospects and other stakeholders. Measurement and evaluation of PR activities is an important step that all organisations… Read more »

July 24, 2020

Pandemic proofing: the future of [safe] work post COVID-19 by Taurus friend and client Alastair Brooke, Founder/Director of Safety Evolved

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As businesses return back to the office, there’s been a significant operational and structural shift to the way we operate. The challenging nature of this shift will differ from workplace to workplace. However, in order to prevent susceptibility to these ever-changing conditions it is imperative for businesses to look at innovative solutions and navigate the… Read more »

July 10, 2020

Sharon Williams in Ticker TV – Being a successful female entrepreneur

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Taurus CEO/Founder, Sharon Williams was featured on Ticker TV talking about – Sharon’s entrepreneurial story – Founding Taurus & being in business for 25 years How Taurus is adjusting to COVID 19 Advice from the top – looking at the road to recovery, a positive and effective business guide The reality of being at the… Read more »

July 2, 2020

Sharon Williams in Inside Small Business – Top tips for small businesses on the road to recovery!

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Taurus CEO/Founder, Sharon Williams was featured on Inside Small Business with her “Top tips for small businesses on the road to recovery”. “New normal, pivot, a virtual world, reinvention, new strategies, and making the most of your digital communication capabilities. These are just some of the terms we wake up to since we started to… Read more »

June 30, 2020

Sharon Williams in Kochie’s Business Builders – 6 End of Financial Year Tax Tips for Small Business and Soloists

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Poor planning is one of the killers of small businesses. One big item that many small business operators fail to plan for is TAX, writes Sharon Williams, founder of Taurus Marketing. Unfortunately, the better you do, the more you pay. The country has to run and we as small business owners contribute much to keep… Read more »

June 15, 2020

Taurus Client, Dicker Data featured in The Eureka Report

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The growing demand for IT equipment in an increasing work from home WFH world Dicker Data’s growth strategy, expansion plans, proven track records and why Dicker Data is an income-generating stock. Dicker Data is credited as Australia’s leading locally owned and operated distributor of IT hardware, software, cloud and IoT solutions. Its 41-year legacy was… Read more »

June 10, 2020

Sharon Williams in Kochie’s Business Builders – Heading back to the office

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Everything you should know as a leader before you venture back to the office. Are you ready for the face-to-face interaction as we transition back to the physical office? I wasn’t – quite! writes Sharon Williams, founder of Taurus Marketing. Yesterday, I was faced with the first face-to-face meeting since lockdown with a prospect in… Read more »

June 9, 2020

Why your digital content needs to be more than just #pictureperfect

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Creating a brand isn’t as simple as designing a logo and posting a couple of photos on Instagram with a custom hashtag. The core of what makes a brand runs deep lies in the content it constantly (and strategically) develops to engage its (hopefully) growing audience. To leave a lasting digital impression, you’ll need to… Read more »

May 20, 2020

Every child, and the child inside all of us, gifted Anthony Bertini’s latest children’s fable, ‘’Where Happiness Hides’

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The Taurus team is proud to be working with beloved Australian author Anthony Bertini and Dirt Lane Press to launch the children’s fable, Where Happiness Hides! Inspired by brevity and preciousness of life, Where Happiness Hides is available to children and families around the world who don’t always have access to books. The meaningful fable… Read more »

TaurusAppLauncher™ client On the Ball Global returns for PR and hits Channel Nine!

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Taurus is thrilled to announce the newest and sportiest member of our family – On the Ball Global, the world’s greatest football training app! Aussie-born On The Ball App is a football-specific training mobile application designed to enhance performance for players in every stage, from kids wanting to learn to beginners and elite levels. The… Read more »

May 7, 2020

Global leader in crisis and disaster management technology Noggin launches Epidemic Response Module to address the threat of COVID-19

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Taurus is excited to embark on a new venture working on the PR launch and ongoing campaign of Noggin’s free Epidemic Response Module (ERM), to help Australian businesses prepare for, and manage their response to, the COVID-19 pandemic and prepare their return to work plans. The next-generation technology offers a mobile and desktop software package comprising… Read more »

April 6, 2020

Social media takes centre stage for brand building in COVID-19 era

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With the #newnormal, comes new responsibilities. As business owners and brands paddle their way around the COVID-19 global pandemic, it comes with a series of aged old worries, amplified – from customer retention to employee wellbeing and overhead costs. However, amongst all these business issues it is important to not lose sight of what counts… Read more »

April 5, 2020

Taurus long standing client Androgogic featured in SmartCompany, sharing tips on encouraging an e-workplace, remote working and keeping your team productive!

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Michael Fraser, Chief Operating Officer & Senior Educational Technologist at Androgogic was featured in SmartCompany on how they’ve made remote working a success for 15 years! Androgogic, a leading provider of Educational Technology infrastructure and services such as the Totara Learning Management System (LMS) was founded almost 15 years ago with fully remote employees as… Read more »

March 20, 2020

An open letter to our Taurus family

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Unwavering support from the Taurus team in the COVID-19 challenge Supporting the government in this historical Team Australia moment    COVID-19 has left us in unchartered waters. I believe we’ve reached, what I have coined a #newnormal as we adapt almost by the hour to changing and challenging circumstances.  One thing is not changing.  That is, the Taurus ‘no bull’ approach, which for 25 years has underwritten the way we’ve… Read more »

March 13, 2020

Taurus wins ‘Best PR & Marketing Agency in Sydney’ in the 2020 APAC Insider Australian Enterprise Awards!

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Taurus has hit another Bullseye this week, winning the prestigious title of ‘Best PR & Marketing Agency in Sydney’ in the 2020 APAC Insider Australian Enterprise Awards. APAC Insider is a leading publication that brings readers in the Asia Pacific Region essential content and news from within the business sphere once a quarter. The 2020… Read more »

February 20, 2020

Shout out to Taurus friend, George Hawwa and the Attention Experts team

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Attention Experts specialise in quality social media digital campaigns, policy design and community management. Founded by George Hawwa, Attention Experts prides themselves on exceptional customer service, transparent delivery, best practice strategy design and quality campaign implementation. Today, Attention Experts manage clients across 15 different industries with a focus on return on investment. For more information:… Read more »

Taurus trademarked personal branding service: Be yourself with purpose- You are the captain of your personal brand!

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TaurusProfile™ is an innovative and personalised personal branding service offered by Taurus, aimed at defining, developing and protecting the personal, professional and corporate reputation of individuals. In a highly competitive environment, building your personal profile will keep you a step ahead of your competition. With the instantaneous influence of social media platforms, it has never… Read more »

Taurus launches Mactac APAC’s Instagram account

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Every congratulations to our client, Mactac APAC for the launch of their new Instagram account @mactac_apac. Mactac APAC is the leading provider in graphic solutions with a focus on creativity, innovation, and uniqueness. With an extensive range of products, Mactac offers versatility and functionality, delivering tailor-made solutions aimed to meet customer needs within the graphic and… Read more »

Summer Drinks with the ABCC: Taurus kicks off the new decade with glamorous Ivy Pool Summer Drinks

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Sharon and the extended Taurus team hosted glamorous Summer Drinks with the Australian British Chamber of Commerce at Merivale’s beautiful Ivy pool rooftop over sunset on Tuesday, 4th February to kick off the new year. The Taurus Team was joined by Taurus friends, clients, journalists, prospects & our close companions from the Australian British Chamber… Read more »

January 31, 2020

Marketing & PR Trends for 2020

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They say open and honest communication is the key to a healthy relationship and in today’s consumer landscape, it’s more important than ever! Market changes have sparked changes in PR and marketing, disrupting everyday lives, media and organisations. Over the past few years the lines separating marketing and PR have blurred, forcing evolution of the… Read more »

February 10, 2020

How to be an ace at LinkedIn – Creating your Profile

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Here’s our mini guide to acing your profile! Once logged in, LinkedIn is great at giving you profile set up prompts to help you maximise the effectiveness of your account. Head to your profile and ensure you have a high-quality head shot as your image, something professional and preferably, high res.  Add a background image… Read more »

January 24, 2020

Crisis Communications Explained

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Public Relations generally conveys positive stories and messaging. However, more commonly than you think PR is used to mitigate damage and formulate responses to incidents, occurrences, criminal attacks, and government investigations in and out of the workplace.  When done correctly, crisis communication is an effective tool to communicate with the wider public, staff, stakeholders, partners and customers. Crisis communications is a way to maintain a public image and prevent major harm and damages to the organisation and its employee. In simpler words, crisis… Read more »

November 28, 2019

Charity Screening of ‘Brabham’ At Cremorne Orpheum Sydney Tues 10th December

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Friend of Taurus, Brabham is hosting a Special Charity Screening on the 10th of December 2019 held at one of Sydney’s great art deco cinemas, The Cremorne Orpheum Picture Palace, boasting a fully license bar. Sydney audiences will get an exclusive opportunity to see the new international documentary film, ‘Brabham’, which tells the story of… Read more »

November 26, 2019

Cydney O’ Sullivan hosts 3-day Seminar for Authors & Speakers

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Taurus’ friend, Cydney O’Sullivan, founder of the Celebrity Experts Network and Motivational Speakers International, is an entertaining speaker who helps others thrive in their fields by clearing their bottlenecks to marketing and promotional success. She recently hosted the ‘Discover How to Become A Celebrity Author & International Speaker’ three-day seminar in Sydney. The seminar provided… Read more »

Taurus Profile™ – Our personal branding service

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Taurus Profile™ is a personal branding service offered by Taurus, aimed at defining, developing and protecting the profile-leading individuals. With the rise of social media platforms, it’s more important than ever to differentiate yourself from your competitor and break through the clutter. Your personal brand or ‘digital resume’ is constantly being shaped and influenced by… Read more »

The Taurus team is proud to be working alongside BECODE CEO & Founder Will Marshall and the BECODE team!

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BECODE is redefining intelligence in the construction industry. The goal is simple: to remove the ‘noise’ from the design and construction process so that every building is a safe one. Gone are the days of scouring through the BCA for compliance information. BECODE gives you speed, flexibility, accuracy and options, all to the letter of… Read more »

Taurus welcomes Bryks Lawyers as a new client

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Taurus is thrilled to be working with Dorota Bryks, the award-winning Principal Lawyer at Bryks. Bryks is a law firm servicing small to medium enterprise clients on business related legal matters including transactions, contracts, competition and consumer law. Bryks Lawyers advises a diverse range of clients including public companies, subsidiaries of multinationals, small and medium… Read more »

Taurus welcomes new PropTech client, Guesty, global short-term rental property management platform

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Established in 2013 by twin brothers Amiad & Koby Soto, short-term rental property management platform, Guesty makes its Australian debut. As short-term rentals significantly grow in popularity, properties and entire buildings are being snapped up by professional property managers and property management companies looking to oversee the hottest inventory in key destinations. Guesty’s property management… Read more »

November 11, 2019

Taurus client, LexX Technologies- Launches New Platform Demo

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LexX Technologies have recently released a new and extensive platform demo of their flagship technology – LexX. In collaboration with Taurus Marketing, this exciting new demo is a comprehensive look into the organisation, the LexX Platform, it’s features and a product walk through. LexX Technologies provides intelligent technology to maintenance technicians and aims to optimise… Read more »

November 11, 2019

5 Reasons Your Business Needs To Get Serious About Social Media

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In millions of households across Australia, the early morning social media ritual is the only way to start the day. The all-purpose smartphone has become the first step in our daily routines, silencing the alarm to check emails and scroll through ‘socials’ before we put a foot on the floor! Most people do this again… Read more »

November 6, 2019

5 Advantages of Public Relations

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In recent years, we have seen a significant shift from traditional marketing to an integrated marketing approach. As an important aspect of integrated marketing communication, Public Relations or widely known as PR enables businesses to reinforce their advertising message effectively and in an authentic manner. Public relations is a powerful management tool for companies to… Read more »

October 30, 2019

How you can use PR for growth & avoid ‘flying under the radar’

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Many companies are focused on ‘growth’, with the job title ‘Chief Growth Officer’ becoming increasingly popular, some even replacing their CMO’s with CGO’s. It’s important to have a communications strategy to sit alongside your business objectives. Some may like the idea of ‘flying under the radar’, in terms of engaging in marketing activities and PR strategies for their… Read more »

September 19, 2019

What is PR?

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PR (Public Relations) is one segment of marketing, the difference is the end goal. ‘Marketing’ aims to sell a product or service, whereas PR aims to build a beneficial relationship with key audiences and target markets.  PR works well with a great website, great design, great branding, video, and inbound lead generation programs. Public Relations covers… Read more »

October 14, 2019

New Client Announcement, IV League Drips, Sydney’s Leading Mobile IV Concierge

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Founded in 2018 by Rosalie McEvedy, a medical professional with over five years’ experience in the pharmaceutical and medical industry, IV League Drips specialises in preventative vitamin, mineral and nutrient solutions for optimised body function, inner health, and wellness. IV League Drips is Sydney’s first fully mobile IV drip service, bringing the convenience and benefits… Read more »

September 19, 2019

Taurus Strengthens Team and proudly welcomes Ian Dose!

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Our CEO Sharon Williams and Ian were featured in industry news verticals Mumbrella, B&T, Telum Media, Media Connect (Influencing) and the Social Diary! Two of Australia’s heavyweight public relations practitioners have teamed up at Taurus, the Sydney-based Integrated Marketing, Public Relations and Communications agency.  Taurus CEO, Sharon Williams – who earlier this year was named… Read more »

Client Event – Edutech provider, Androgogic hosted the VR/AR Immersive Technology & Learning Management Systems Event!

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On 21 August 2019, Androgogic hosted the fourth VR AR Association, Global Mindset Bizri Academy event on Immersive Technology and Learning Management Systems! The Taurus team attended the event and had exclusive insights on:   Innovative use of VR/AR in clean sport education to help young athletes VR/AR/360 in your Learning Management System  Using SCORM and xAPI to… Read more »

Welcoming Cindy Alexandra

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Taurus welcomes Cindy Alexandra to the team. Cindy joins us as an Account Executive who is passionate and motivated having completed a business degree at University of Technology Sydney (UTS) Business School majoring in Marketing and minoring in Finance with an interest in Public Relations and Digital Marketing.  Cindy has completed a Diploma of Business at… Read more »

July 11, 2019

Taurus Shout out to Robyn Foyster and The Carousel

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Taurus has had a long-standing relationship with Robyn Foyster (former editor-in-chief of The Australian Women’s Weekly, New Idea and publisher of Harper’s BAZAAR, Woman’s Day, Cosmopolitan, Grazia and Madison). Robyn has over 30 years’ experience as a journalist and TV producer, and is owner and publisher of the lifestyle websites TheCarousel.com, GameChangers.com.au and WomenLoveTech.com. Robyn… Read more »

May 8, 2019

Our client Androgogic exhibits at the 2019 HR Festival Asia in Singapore!

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Our clients Androgogic were exhibitors at the 2019 HR Festival Asia in Singapore!  For the first time ever two of the world’s leading events – HR Technology Conference & Exposition (US) and HR Summit (Asia) joined forces in Asia to create the largest gathering for the HR and Tech industries in Singapore.   Androgogic were amongst 100+ exhibitors at the event. To learn more… Read more »

April 29, 2019

The Taurus team are multi-talented – Fiction writer Belinda Williams brings us Wild Heart

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Congratulations to our Taurus friend and former team member Belinda Williams for the launch of her new contemporary romance book, Wild Heart! This is the 4th Book in Belinda’s Hollywood Hearts series. Is Hollywood’s most formidable actress a match for one of the world’s toughest stuntmen? Faith Martin is not having a mid-life crisis. Never… Read more »

April 26, 2019

Androgogic driving new innovation in content learning – New client announcement

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Taurus is proud to have Alexander Roche and Ron Stephens as Taurus clients and friends. Androgogic is a leading provider of Educational Technology infrastructure and services such as Learning Management Systems (LMS).  Androgogic has the expertise, team and technology to help you achieve your learning and business objectives. They work with clients to design and… Read more »

March 26, 2019

Sharon Williams Speaking at UTS Insearch Leadership Program

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On March 8 2019, Sharon Williams, our CEO was at the UTS Insearch presenting at the Leadership Program discussing all things personal branding! The Leadership Program, is facilitated by UTS Insearch for both domestic and international students with the aim of helping students prepare and transition from education to careers in Australia and across the… Read more »

November 5, 2018

#NOBULLAPPROACH Taurus FastTrack™ Intern Blog – Do you know someone who would like to intern with us?

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This year I had an amazing opportunity to intern at Taurus Marketing under the Taurus FastTrack™ program.   I feel the internship helped progress my knowledge, confidence and even my interest in my chosen field. I joined Taurus in the start of June, and being my first Internship it was a great experience. Every day I… Read more »

September 11, 2018

#NOBULLAPPROACH Taurus FastTrack™ Intern Blog

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Taurus has a well-established graduate and intern program called TaurusFastTrack™ and we welcome contributions from their experience with us. Annette undertook a three-month internship at Taurus and came to us with an interest in Public Relations and Marketing. In her time with us, she was exposed to a wide range of activities and responsibilities working… Read more »

Welcome Paula and the Academy of Entrepreneurs!

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Taurus is thrilled to welcome Paula Mills and The Academy of Entrepreneurs on a new PR adventure!  Building a bridge between education and the start-up world, The Academy is the first incubator nationally accredited as a college based in Sydney, offering Diplomas and Advanced Diplomas of Business and Entrepreneurship. The college offers mentoring and coaching programs to… Read more »

June 23, 2018

Client Announcement CorProfit

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Taurus welcomes back our long-term client CorProfit, a world leader in risk management. They provide solutions via strategic consultancy, methodology and technology to global organisations in the public and private sector. Taurus will be assisting CorProfit fine-tune their marketing strategy. http://www.corprofit.com

June 7, 2018

Taurus hosts a successful event launching the LASHD App

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On Wednesday 20th June, Taurus together with the Lashd team launched Australia’s latest on-demand beauty service App, Lashd. The Taurus team planned and managed the event which took place at The Dockside Group’s L’Aqua venue and was hosted by Australian entrepreneur, author and The Collective Hub’s very own Lisa Messenger. We had a total of… Read more »