Product differentiation. Human capital. Strategic acquisitions. These have long been the traditional sources of market advantage for companies.
With COVID-19, everything changed. Companies who had tried to outfox competitors with pricing schemes or brilliant hires weren’t able to stay open during such a prolonged period of acute disruption, rendering all prior competitive actions moot.
Taurus client, James Boddam-Whetham, CEO of Noggin discusses in Business Daily Media, the importance of companies establishing a solid base of business resilience and critical event management to secure a competitive advantage in the market.
How can companies prioritise critical event management and business resilience to secure a competitive advantage?
To find out more, read the full article in here.