The Role Of Business Resilience And Critical Event Management In Securing Competitive Advantage

Product differentiation. Human capital. Strategic acquisitions. These have long been the traditional sources of market advantage for companies.

With COVID-19, everything changed. Companies who had tried to outfox competitors with pricing schemes or brilliant hires weren’t able to stay open during such a prolonged period of acute disruption, rendering all prior competitive actions moot.

Taurus client, James Boddam-Whetham, CEO of Noggin discusses in Business Daily Media, the importance of companies establishing a solid base of business resilience and critical event management to secure a competitive advantage in the market.

How can companies prioritise critical event management and business resilience to secure a competitive advantage?

To find out more, read the full article in here.

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