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Businesses Still Hurting And Need To Take Steps To Articulate Their Value

The new Albanese Federal Labor Government was given a reality check today as delegates to a high-profile business summit heard how Australian companies are still hurting as they struggle to recover more than two years after the COVID pandemic first hit our shores.

“Businesses may not tell you, but they are hurting badly,” said guest speaker, Sharon Williams, Founder and CEO of Taurus Marketing & PR, speaking at the annual conference for the Stockbrokers and Investment Advisers Association (SIAA)

More than 400 delegates were in attendance at the conference, half of them online, which was held over two days at the Sofitel Wentworth Hotel in Sydney. The conference hosted more than 60 speakers in 22 sessions.

Sharon Williams comments on struggling businesses came during a panel discussion to offer practical and actionable tips on how to nurture and grow a company’s brand. Sharon talked about how the struggles in business and in her own personal life as a cancer survivor helped her break-through to be successful in establishing a promoting a healthy brand image. “Trust is the key ingredient and essential to being successfully,” she said.

Sharon then provided three key points to build value in your business:

  1. Make sure you draw your customers into your world, keep in touch, hold them tight, remember their names, their dogs’ names, their birthdays. Put it all on a spreadsheet and use it as a tool to keep connected
  2. Take a look at your LinkedIn profile and get that up to speed. Use it as a tool to keep in touch and to portray your personal and business profile
  3. Events are back. Face-to-face is incredibly important. Ask your contacts to bring along a friend.

Sharon urged companies to take a more strategic approach and look at the end game and how to get there. More companies need to focus on marketing, she said, to deliver the results they are looking for, especially as we strive to make giant steps to recover from the COVID pandemic.

Sharon was joined on the panel by Mark Hannan, Practical Manager, Canaccord Genuity Financial Limited and Kylie MacDonald, Principal Investment Adviser, Morgans Financial Limited. The panel focus on branding was part of the SIAA efforts during the afternoon session to offer practical steps in ways to articulate “your value”.

The SIAA advocates for ethical, efficient, and stable listed equity and debt markets in Australia.

Market experts have been warning investors to brace for the end of the longest bull run in history.

This should be a time when many Australians turn to stockbrokers and financial advisers as they look to preserve their wealth and financial security, believing an adviser can make a significant impact on an investor’s overall financial well-being. Yet, many advisers can struggle to know how to convey their value proposition.

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