While COVID-19 has left us in unchartered waters, one thing is not changing. That is our Taurus ‘No Bull’ approach, the methodology which has underwritten the way we’ve supported, protected and built our clients brands for the past 27 years.
What is the TaurusBullseye©?
The TaurusBullseye© is our unique and trademarked methodology and demonstrates the communications world ‘’according to Taurus’’ – placing your brand ahead of the game before it has even begun. We start with your fundamental business objectives and align your growth, marketing, brand and digital strategies to support these. Constantine Kazacos CEO Kaz Family of Companies said, “The PR we got with Taurus was a real surprise – Taurus won a competitive process and excelled from the very beginning providing what can be best described as Rolls Royce service. The PR provided important validation of our technology by industry leading journalists and publications. Taurus really showed their talent in the Crypto space – an area which most PR firms have little to no understanding. The experience was so positive that we are looking at other opportunities to use Taurus for other brands in our family stable of companies.”
Our unparallel TaurusBullseye© strategies are delivered by our senior team, which consist of a mix of in-house strategists, marketing, agency directors and creative talent which combines 270 years of experience with some of the best in the business and 27 years delivering on target to our clients, so we understand business across disciplines from both sides of the fence. We have the right skills at hand to get your brand in the bullseye.
Under our methodology we aim to hit business objectives through focusing on specific areas:
Strategy & Planning
Smart marketing strategy is integral to driving your business forward and protects business continuity in a changing landscape. Under the TaurusBullseye© we will develop an integrated marketing plan driven by your business objectives. Our plans are based upon an understanding of your industry, target market, customer personas, brand and sales goals and your competitor positioning. We design optimal marketing tactics through an all-important S.M.A.R.T plan broken down into three-month objectives.
Taurus client, Melissa Reader explained, “Absolute Authenticity, I think from the minute we connected I got such a genuine heartfelt response and Sharon has brought that to every conversation, so I know that she is someone we can deeply trust and she tell us what we need to be doing and what we don’t need to be doing, and for all the right reasons with very best intentions.” And that’s why we are the best at what we do.
Messaging & Positioning
The TaurusBullseye© process creates a strong, easily articulated message that tells your market who you are and what you can do for them. This is fundamental to your business.
That’s why we like to kickstart our relationship with you via our strategy session with our senior executives allowing us to delve deep into the workings and culture of your business. It’s a strategic approach that no other agency offers.
Delivering Results
We are practical, sales-focused marketers and have extensive experience drawing on a mix of marketing tools to create demand and drive sales, particularly in the business to business space. Following the success of Taurus client Ted Egan said “Taurus gives you the confidence to sell you business, to sell your dream, to sell your ideas and to bring people around you and as you probably know, a lot of Taurus clients have gone on to be very successful around the world.”
Audit & Research
In order to ensure your business takes the lead, it is integral we audit the current situation and conduct research on your behalf into your products and services, customer satisfaction and the customer experience. It is our goal to provide a more accurate view of your business’ current situation, challenges and opportunities and competitor positioning.
Copy & Content Creation
As experienced marketing professionals we recognise that good copy in a marketing sense is not just about how well it reads, it’s also about getting results. This includes conveying your company’s brand in the right light in the minds of potential customers, accurately describing your products and services and most importantly, creating action in the form of sales and sales enquiries.
Taurus can assist your business in achieving the growth and success you hope to achieve through this proven bulletproof methodology. If you are looking for a competitive edge with your marketing strategy, key messaging, content creation, and engagement management that will take your business into the lead – please get in touch with us on 02 9415 4528 or email us at [email protected].