Social media consumption is at an all-time high. Developing an online presence is more important than ever. At Taurus Marketing we recognise that it is important to build both your businesses profile online but also your personal brand. LinkedIn is often a forgotten social media platform. However, it is very successful platform to build a professional brand.
Developing a LinkedIn presence allows you to build trust with your audience. Through posting insightful content and sharing your opinion, your network is more likely to view you as trustworthy. This trust can therefore be transferred to your business. If you have a trustworthy personal brand, people are more likely to trust your business and product offering.
Building a LinkedIn presence also provides the ability to gain exposure within your industry. When you build this presence, you can gain more connections within the industry and keep up to date with current trends and news shared by likeminded individuals.
To gain these benefits from LinkedIn it is essential to understand the best way to grow your online presence and network. Here are some tips to get you started.
Consistent posting
It is recommended to post 2-3 times a week on LinkedIn. This will ensure your audience can see your content without being overwhelmed. It is also important to note when you are posting. Determine what hours your network will be most active. This could be in the morning while travelling to work.
Share video and visual content
Posts on social media with a visual element receive more views and engagement. People prefer to visualise and interact with information rather than read information. The carousel feature on LinkedIn is a great way to combine visual elements while allowing your audience to interact with your post.
Comment consistently
Commenting on posts from people in your network allows you to share your expertise and opinion on certain topics. The algorithm favours content that is liked and engaged with. By commenting on other users posts they are more likely to return the favour and boost your engagement. You are also strengthening your connection with the individual as you are adding value to their post.
Share content
It is important to not only post your own content on LinkedIn. You should share other users’ content that is relevant to your audience. It is also recommended that when doing this you develop your own unique brand voice. Personalising brand voice avoids automation and will boost the visibility of your posts.
Join groups
Joining groups of alumni as well as personal interests allows you to establish connections with likeminded individuals. This is an effective way to grow your network through creating valuable connections.
Follow up on in person events
Once you have attended in person events it is good practice to follow up. Send the people you met a request to connect on LinkedIn and build your network. You will be surprised how much your network will grow.
At Taurus we advise clients on how to build their brand by developing a specialised social media strategy. LinkedIn is an essential platform to establish within this strategy. Taurus Marketing, founded by Sharon Williams is one of Australia’s most respected PR and marketing agencies with over 27 years of experience. If you would like to hear more about Taurus Social, we invite you to contact us.