Communications

October 26, 2020

Business expert, CEO and thought leader Sharon Williams explores doing business in troubled times with Kochie’s Business Builders

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Many organisations in Australia and beyond are now knee-deep in re-engineering, transformation, pivoting or whatever name is being given to the latest COVID-19 survival strategies and focus. However, Taurus CEO/ Founder suggests there is more to strategising and wargaming and the many conversations in the media about how things are going to be. And that is employees – our… Read more »

September 11, 2020

Taurus CEO/Founder and Personal Branding expert, Sharon Williams shares her advice on how to stay relevant in a COVID and virtual era

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If you are a leader or an expert in your field, whether you like it or not, you are the Captain of your personal brand. The new reality gives us an extraordinary opportunity to show real leadership and accountability whether you are self-employed or work for a firm. Recognised as a leading personal branding expert,… Read more »

August 28, 2020

New TV, production & Webinar studio at your fingertips with Taurus

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Communications has radically moved online because of COVID-19. Virtual and MORE VISUAL content is not optional. It’s essential. The key? Easily digestible, memorable, persuasive and sharable content – that has a shelf life – and looks so much better. We’re proud to announce our TaurusVirtualContent© offering is expanding with a fully-fledged TV studio, filming rooms… Read more »

July 10, 2020

Sharon Williams in Ticker TV – Being a successful female entrepreneur

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Taurus CEO/Founder, Sharon Williams was featured on Ticker TV talking about – Sharon’s entrepreneurial story – Founding Taurus & being in business for 25 years How Taurus is adjusting to COVID 19 Advice from the top – looking at the road to recovery, a positive and effective business guide The reality of being at the… Read more »

July 2, 2020

Sharon Williams in Inside Small Business – Top tips for small businesses on the road to recovery!

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Taurus CEO/Founder, Sharon Williams was featured on Inside Small Business with her “Top tips for small businesses on the road to recovery”. “New normal, pivot, a virtual world, reinvention, new strategies, and making the most of your digital communication capabilities. These are just some of the terms we wake up to since we started to… Read more »

July 1, 2020

Taurus client and friend, Dr. Frank Chow of 2OP Health featured in Inside Small Business

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The COVID-19 pandemic has caused significant challenges on businesses and puts further strain on our mental health. Taurus client and friend, Dr. Frank Chow discusses top tips on how to take care of your overall health and wellbeing with Inside Small Business. The tips provided are curated for entrepreneurs, business owners, managers and leaders to… Read more »

June 30, 2020

Sharon Williams in Kochie’s Business Builders – 6 End of Financial Year Tax Tips for Small Business and Soloists

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Poor planning is one of the killers of small businesses. One big item that many small business operators fail to plan for is TAX, writes Sharon Williams, founder of Taurus Marketing. Unfortunately, the better you do, the more you pay. The country has to run and we as small business owners contribute much to keep… Read more »

June 29, 2020

Taurus client, Dr. Frank Chow of 2OPHealth in Kochie’s Business Builders

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As restrictions are eased, Australians are gradually adapting back to their professional lives in a post-COVID-19 world. While some thrive and others don’t in the WFH environment, how are extroverts and introverts different and what are their mental struggles and sentiments post-COVID-19? Taurus client and workplace mental health expert, Dr. Frank Chow of 2OPHealth discussed… Read more »

June 26, 2020

PR Vs. Advertising & the Rise of Corporate Social Responsibility

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Both Public Relations & advertising are cogs in the marketing wheel and are tools to increase brand awareness amongst target audiences, however, they’re viewed quite differently for the customer. PR is a form of third party (media) endorsement, meaning it is viewed with a higher degree of credibility, this is called ‘earned’ media and is… Read more »

June 16, 2020

Sharon Williams in Hospital and Health Care – Leadership in A Pandemic

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The spotlight has been shining on Australia’s healthcare industry as the rest of the world fights the COVID-19 pandemic. Media coverage has been intense and alarming, with news bulletins filled with scenes of hospital ICUs at breaking point as the pandemic has taken hold. In Australia, we are preparing for these worst-case scenarios. Fortunately, we… Read more »

Taurus Client, Dicker Data featured in The Eureka Report

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The growing demand for IT equipment in an increasing work from home WFH world Dicker Data’s growth strategy, expansion plans, proven track records and why Dicker Data is an income-generating stock. Dicker Data is credited as Australia’s leading locally owned and operated distributor of IT hardware, software, cloud and IoT solutions. Its 41-year legacy was… Read more »

June 11, 2020

Effective marketing in crisis – Webinar by Sharon Williams with George Sabados and Vision Brokers & Advisors

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Taurus CEO and Founder, Sharon Williams speaking with George Sabados and the Vision Brokers and Advisors Community on effective marketing in times of crisis. “The biggest message you can take is that right now is NOT the time to hideaway – it’s the time to be out there! Show empathy & help.” View the full 27-minute… Read more »

June 10, 2020

Sharon Williams in Kochie’s Business Builders – Heading back to the office

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Everything you should know as a leader before you venture back to the office. Are you ready for the face-to-face interaction as we transition back to the physical office? I wasn’t – quite! writes Sharon Williams, founder of Taurus Marketing. Yesterday, I was faced with the first face-to-face meeting since lockdown with a prospect in… Read more »

June 9, 2020

Why your digital content needs to be more than just #pictureperfect

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Creating a brand isn’t as simple as designing a logo and posting a couple of photos on Instagram with a custom hashtag. The core of what makes a brand runs deep lies in the content it constantly (and strategically) develops to engage its (hopefully) growing audience. To leave a lasting digital impression, you’ll need to… Read more »

May 20, 2020

Every child, and the child inside all of us, gifted Anthony Bertini’s latest children’s fable, ‘’Where Happiness Hides’

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The Taurus team is proud to be working with beloved Australian author Anthony Bertini and Dirt Lane Press to launch the children’s fable, Where Happiness Hides! Inspired by brevity and preciousness of life, Where Happiness Hides is available to children and families around the world who don’t always have access to books. The meaningful fable… Read more »

May 17, 2020

The power of customer experience post COVID-19

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Time of social and economic hardship is the ultimate stress-test of whether the relationship between companies and customers is robust enough to endure long term or so fragile that unexpected challenges can completely disrupt and derail the business. Optimising customer experience and effectively managing connection is crucial in the current climate, as the impression businesses… Read more »

May 13, 2020

Taurus in the media – Kicking off Q2 with a bang!

Taurus secures 8 new and returning clients – featured in B&T, Mumbrella, Influencing, Telum Media, and Social Diary and is proud to announce we are working with a wide range of new and returning clients. Sydney, Australia – Integrated PR and Marketing agency Taurus celebrates eight new and returning clients across trademarked PR, Strategy and Social… Read more »

Workplace Mental Health Experts, 2OPHealth Occupational Psychiatry and Psychology will be joining our repertoire!

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Taurus is proud to welcome new client, 2OP Health into the mix, bringing to light an issue close to our hearts and front of mind for many at this time. 2OPHealth provides tailored occupational psychiatry and psychology services to individuals, organisations and health professionals across Australia. With a strong foundation and focus on workplace-related mental… Read more »

TaurusAppLauncher™ client On the Ball Global returns for PR and hits Channel Nine!

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Taurus is thrilled to announce the newest and sportiest member of our family – On the Ball Global, the world’s greatest football training app! Aussie-born On The Ball App is a football-specific training mobile application designed to enhance performance for players in every stage, from kids wanting to learn to beginners and elite levels. The… Read more »

May 8, 2020

Taurus expands client relationships and expertise in the technology and information security sector with FirmGuard!

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Taurus is thrilled to work alongside FirmGuard and Founder/Managing Director Dan Ussher, delivering a TaurusBullseye© Strategy Session. FirmGuard are an advisory service providing Information Security (InfoSec), Governance Risk and Compliance (CGR) expertise to Boards, Directors and organisations in highly regulated industries (including education sectors, information and technology, finance and more,) to navigate the complexities of InfoSec… Read more »

May 7, 2020

Global leader in crisis and disaster management technology Noggin launches Epidemic Response Module to address the threat of COVID-19

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Taurus is excited to embark on a new venture working on the PR launch and ongoing campaign of Noggin’s free Epidemic Response Module (ERM), to help Australian businesses prepare for, and manage their response to, the COVID-19 pandemic and prepare their return to work plans. The next-generation technology offers a mobile and desktop software package comprising… Read more »

May 5, 2020

Join Taurus client, Androgogic at Asia’s largest virtual HR conference, HR Tech Fest Connect 2020

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Join Taurus EduTech client, Androgogic at HR Tech Fest Connect 2020, Asia’s largest virtual HR conference for FREE on May 12th and 14th. Androgogic‘s CEO/Principal Education Technologist, Alexander Roche and Totara Learning‘s Chief Learning Officer, Lars Hyland will be speaking about strategies and tools that HR and education leaders should consider to manage a future… Read more »

May 3, 2020

Leading Australian and privately-owned IT services company FTS Group unveils Safety Evolved, Australia’s 1st workplace health and safety integrator!

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Taurus is proud to be working on the PR launch campaign of Safety Evolved. Australia’s 1st workplace health and safety integrator, transforming traditional safety cultures and outcomes through turnkey Environmental, Health and Safety (SaaS) solutions. Safety Evolved has developed digital tools paired with extensive capabilities and experience to deliver speed to value for industry-specific Work… Read more »

May 1, 2020

B&T feature – Taurus is proud to welcome 8 new and returning clients!

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Taurus featured in B&T Australia. Working in true Taurean style as we continue to be tenacious, passionate, steadfast and working hard in these challenging times. We kick off Q2 (and the month of Taurus) celebrating 8 new and returning clients across our trademarked Taurus Public Relations©, Taurus Bullseye Strategy© and Taurus Social© portfolios. Recently awarded… Read more »

April 29, 2020

Gold is the new Black: Taurus continues to lend PR expertise to Aussie FinTech, SendGold

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Gold is sexy again. From declining interest rates to COVID-19 impacts, investors are putting their money back in good old, Gold. Taurus is proud to be working with returning client, SendGold – Australian Fintech who’s taking Gold, digital. With the power of tech and innovation, SendGold has made purchasing and managing gold a fast, simple… Read more »

April 27, 2020

If you’re in Marketing, here are some quick tips to step up your game

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Marketing is too often taken for granted by many organisations. It is typically perceived as an add-on as opposed to an integral part of the organisation. Furthermore, the perception that Marketing is expensive consolidates the belief by some that Marketing is a luxury when it’s truly a necessity. Marketing initiatives often get boot when times… Read more »

April 21, 2020

TaurusProfile™: Keeping your Personal Brand in check!

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In today’s new normal and with the unprecedented changes requiring us to adapt almost by the hour, it’s never been more important to define, protect, evolve and differentiate your personal brand, image and expertise no matter what industry you’re in. Your personal brand is constantly being shaped and influenced by online mediums and by your… Read more »

April 17, 2020

Don’t be afraid to say the five letter word (pivot)

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We are entering a vastly different world once we come out the other side of the Coronavirus tunnel.  So ask yourself, which of the following two scenarios best describes your situation:  My business is in high demand  My brand needs to pivot  If you selected no 1, it’s worth remembering the words of successful businessman Warren Buffett “It takes 20… Read more »

April 14, 2020

Q&A: TaurusPivot – An interview with Lisa Bouari, Director of OutThought

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OutThought designs, builds and hosts intelligent AI and Virtual Assistants that automate customer service enquiries on IBM Watson technology. Lisa Bouari, Director at OutThought and her team are continuously looking at solutions to help address the current needs of organisations. In a Q&A with Taurus, Lisa shares how OutThought is responding to the COVID-19 outbreak… Read more »

April 6, 2020

Social media takes centre stage for brand building in COVID-19 era

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With the #newnormal, comes new responsibilities. As business owners and brands paddle their way around the COVID-19 global pandemic, it comes with a series of aged old worries, amplified – from customer retention to employee wellbeing and overhead costs. However, amongst all these business issues it is important to not lose sight of what counts… Read more »

April 5, 2020

Taurus long standing client Androgogic featured in SmartCompany, sharing tips on encouraging an e-workplace, remote working and keeping your team productive!

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Michael Fraser, Chief Operating Officer & Senior Educational Technologist at Androgogic was featured in SmartCompany on how they’ve made remote working a success for 15 years! Androgogic, a leading provider of Educational Technology infrastructure and services such as the Totara Learning Management System (LMS) was founded almost 15 years ago with fully remote employees as… Read more »

March 27, 2020

Taurus client, Noggin developed their free Epidemic Response Module in response to COVID-19 in 3 days!

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Taurus friend and client, James Boddam-Whetham and Noggin spoke to The Daily Telegraph on their initiative to help organisations and healthcare agencies combat COVID-19 with their Epidemic Response Module. “An Australian software firm Noggin is at the forefront of the crisis management of COVID-19 worldwide providing technical support for the national COVID-19 incident room centre… Read more »

March 13, 2020

Taurus wins ‘Best PR & Marketing Agency in Sydney’ in the 2020 APAC Insider Australian Enterprise Awards!

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Taurus has hit another Bullseye this week, winning the prestigious title of ‘Best PR & Marketing Agency in Sydney’ in the 2020 APAC Insider Australian Enterprise Awards. APAC Insider is a leading publication that brings readers in the Asia Pacific Region essential content and news from within the business sphere once a quarter. The 2020… Read more »

February 20, 2020

Shout out to Taurus friend, George Hawwa and the Attention Experts team

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Attention Experts specialise in quality social media digital campaigns, policy design and community management. Founded by George Hawwa, Attention Experts prides themselves on exceptional customer service, transparent delivery, best practice strategy design and quality campaign implementation. Today, Attention Experts manage clients across 15 different industries with a focus on return on investment. For more information:… Read more »

Taurus trademarked personal branding service: Be yourself with purpose- You are the captain of your personal brand!

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TaurusProfile™ is an innovative and personalised personal branding service offered by Taurus, aimed at defining, developing and protecting the personal, professional and corporate reputation of individuals. In a highly competitive environment, building your personal profile will keep you a step ahead of your competition. With the instantaneous influence of social media platforms, it has never… Read more »

Taurus launches national health campaign: Creative & memorable EyeHealth1st Event at Sydney Art Gallery

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The Taurus team hosted the launch of ASX listed 1st Group’s LookDeeper.com.au campaign before Christmas 2019. The LookDeeper.com.au campaign was brought to life with an experiential event held at the Art Gallery of NSW, supported by guests including recognised Australians such as Kirk Pengilly INXS star and Glaucoma Australia ambassador, Layne Beachley, World Champion Surfer… Read more »

Taurus launches Mactac APAC’s Instagram account

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Every congratulations to our client, Mactac APAC for the launch of their new Instagram account @mactac_apac. Mactac APAC is the leading provider in graphic solutions with a focus on creativity, innovation, and uniqueness. With an extensive range of products, Mactac offers versatility and functionality, delivering tailor-made solutions aimed to meet customer needs within the graphic and… Read more »

January 31, 2020

Marketing & PR Trends for 2020

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They say open and honest communication is the key to a healthy relationship and in today’s consumer landscape, it’s more important than ever! Market changes have sparked changes in PR and marketing, disrupting everyday lives, media and organisations. Over the past few years the lines separating marketing and PR have blurred, forcing evolution of the… Read more »

February 10, 2020

How to be an ace at LinkedIn – Creating your Profile

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Here’s our mini guide to acing your profile! Once logged in, LinkedIn is great at giving you profile set up prompts to help you maximise the effectiveness of your account. Head to your profile and ensure you have a high-quality head shot as your image, something professional and preferably, high res.  Add a background image… Read more »

January 24, 2020

Crisis Communications Explained

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Public Relations generally conveys positive stories and messaging. However, more commonly than you think PR is used to mitigate damage and formulate responses to incidents, occurrences, criminal attacks, and government investigations in and out of the workplace.  When done correctly, crisis communication is an effective tool to communicate with the wider public, staff, stakeholders, partners and customers. Crisis communications is a way to maintain a public image and prevent major harm and damages to the organisation and its employee. In simpler words, crisis… Read more »

November 28, 2019

Charity Screening of ‘Brabham’ At Cremorne Orpheum Sydney Tues 10th December

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Friend of Taurus, Brabham is hosting a Special Charity Screening on the 10th of December 2019 held at one of Sydney’s great art deco cinemas, The Cremorne Orpheum Picture Palace, boasting a fully license bar. Sydney audiences will get an exclusive opportunity to see the new international documentary film, ‘Brabham’, which tells the story of… Read more »

November 26, 2019

ABCC Case Study for Taurus PR Services– Media mentoring for the oldest chambers in Australia

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Some CEO(s) might be comfortable answering most questions thrown by reporters but handling and dealing with media on global, time sensitive, ground-breaking announcements can be tricky and challenging. The Australian British Chamber of Commerce or ABCC’s CEO David McCredie, is an already confident and eloquent speaker, but he engaged Taurus for media mentoring and to… Read more »

Cydney O’ Sullivan hosts 3-day Seminar for Authors & Speakers

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Taurus’ friend, Cydney O’Sullivan, founder of the Celebrity Experts Network and Motivational Speakers International, is an entertaining speaker who helps others thrive in their fields by clearing their bottlenecks to marketing and promotional success. She recently hosted the ‘Discover How to Become A Celebrity Author & International Speaker’ three-day seminar in Sydney. The seminar provided… Read more »

Taurus Profile™ – Our personal branding service

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Taurus Profile™ is a personal branding service offered by Taurus, aimed at defining, developing and protecting the profile-leading individuals. With the rise of social media platforms, it’s more important than ever to differentiate yourself from your competitor and break through the clutter. Your personal brand or ‘digital resume’ is constantly being shaped and influenced by… Read more »

November 11, 2019

5 Reasons Your Business Needs To Get Serious About Social Media

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In millions of households across Australia, the early morning social media ritual is the only way to start the day. The all-purpose smartphone has become the first step in our daily routines, silencing the alarm to check emails and scroll through ‘socials’ before we put a foot on the floor! Most people do this again… Read more »

November 6, 2019

5 Advantages of Public Relations

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In recent years, we have seen a significant shift from traditional marketing to an integrated marketing approach. As an important aspect of integrated marketing communication, Public Relations or widely known as PR enables businesses to reinforce their advertising message effectively and in an authentic manner. Public relations is a powerful management tool for companies to… Read more »

October 30, 2019

How you can use PR for growth & avoid ‘flying under the radar’

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Many companies are focused on ‘growth’, with the job title ‘Chief Growth Officer’ becoming increasingly popular, some even replacing their CMO’s with CGO’s. It’s important to have a communications strategy to sit alongside your business objectives. Some may like the idea of ‘flying under the radar’, in terms of engaging in marketing activities and PR strategies for their… Read more »

Client Event – Edutech provider, Androgogic hosted the VR/AR Immersive Technology & Learning Management Systems Event!

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On 21 August 2019, Androgogic hosted the fourth VR AR Association, Global Mindset Bizri Academy event on Immersive Technology and Learning Management Systems! The Taurus team attended the event and had exclusive insights on:   Innovative use of VR/AR in clean sport education to help young athletes VR/AR/360 in your Learning Management System  Using SCORM and xAPI to… Read more »

Welcoming new client Word Birds, the Teleprompting & Autocue Specialists

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Taurus welcomes new client WordBirds, the Teleprompter and Autocue Specialists. Run by Danielle Cleary and Kennie Ward, the brand has supported presenters for over 20 years collaborating with clients to deliver seamless productions across Australia including, live conferences and events. They have worked with brands such as Big Brother, The X Factor, Commonwealth Bank and… Read more »

July 11, 2019

Taurus Shout out to Robyn Foyster and The Carousel

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Taurus has had a long-standing relationship with Robyn Foyster (former editor-in-chief of The Australian Women’s Weekly, New Idea and publisher of Harper’s BAZAAR, Woman’s Day, Cosmopolitan, Grazia and Madison). Robyn has over 30 years’ experience as a journalist and TV producer, and is owner and publisher of the lifestyle websites TheCarousel.com, GameChangers.com.au and WomenLoveTech.com. Robyn… Read more »

July 9, 2019

Software of the month – ‘Hubspot’ the Sales, Marketing, Service & CRM solution

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HubSpot is a cloud-based CRM, Marketing, Sales and Service software platform that helps businesses launch, grow and control their marketing efforts. It says manage their sales processes, and support the ongoing needs of their customer base. It includes everything a marketer needs to increase website traffic, convert website visitors into leads, and “close the loop”… Read more »

July 8, 2019

Taurus Friend, Michael Jacobsen Launches ‘Entrepreneurs, Mavericks and Empire Builders’ Book

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Taurus friend Michael Jacobsen has launched ‘Entrepreneurs, Mavericks and Empire Builders’ a book with over 20 compelling interviews with leading Australian and international entrepreneurs and innovators. The stories endeavour into the ‘Captains of Industry’ including household personalities and companies, with insights into the secrets of their successes. The tales are authentic, warm and inspirational and… Read more »

The Taurus team are multi-talented – Fiction writer Belinda Williams brings us Wild Heart

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Congratulations to our Taurus friend and former team member Belinda Williams for the launch of her new contemporary romance book, Wild Heart! This is the 4th Book in Belinda’s Hollywood Hearts series. Is Hollywood’s most formidable actress a match for one of the world’s toughest stuntmen? Faith Martin is not having a mid-life crisis. Never… Read more »

April 26, 2019

Littlescribe bringing purpose to writing for children – New client announcement

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Taurus was thrilled to work alongside Littlescribe, delivering a  TaurusBullseye© Strategy Session. Littlescribe, an online platform and App makes it easy for students and children to write and create self-written, original books to empower their love of reading, writing and sharing. Jenny Atkinson founded Littlescribe in 2015 with the aim of giving children a purpose… Read more »

March 26, 2019

Sharon Williams Speaking at UTS Insearch Leadership Program

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On March 8 2019, Sharon Williams, our CEO was at the UTS Insearch presenting at the Leadership Program discussing all things personal branding! The Leadership Program, is facilitated by UTS Insearch for both domestic and international students with the aim of helping students prepare and transition from education to careers in Australia and across the… Read more »

November 5, 2018

#NOBULLAPPROACH Taurus FastTrack™ Intern Blog – Do you know someone who would like to intern with us?

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This year I had an amazing opportunity to intern at Taurus Marketing under the Taurus FastTrack™ program.   I feel the internship helped progress my knowledge, confidence and even my interest in my chosen field. I joined Taurus in the start of June, and being my first Internship it was a great experience. Every day I… Read more »

September 11, 2018

#NOBULLAPPROACH Taurus FastTrack™ Intern Blog

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Taurus has a well-established graduate and intern program called TaurusFastTrack™ and we welcome contributions from their experience with us. Annette undertook a three-month internship at Taurus and came to us with an interest in Public Relations and Marketing. In her time with us, she was exposed to a wide range of activities and responsibilities working… Read more »

Welcome Paula and the Academy of Entrepreneurs!

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Taurus is thrilled to welcome Paula Mills and The Academy of Entrepreneurs on a new PR adventure!  Building a bridge between education and the start-up world, The Academy is the first incubator nationally accredited as a college based in Sydney, offering Diplomas and Advanced Diplomas of Business and Entrepreneurship. The college offers mentoring and coaching programs to… Read more »

June 7, 2018

Taurus hosts a successful event launching the LASHD App

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On Wednesday 20th June, Taurus together with the Lashd team launched Australia’s latest on-demand beauty service App, Lashd. The Taurus team planned and managed the event which took place at The Dockside Group’s L’Aqua venue and was hosted by Australian entrepreneur, author and The Collective Hub’s very own Lisa Messenger. We had a total of… Read more »