Communications

December 21, 2021

Technology Expert’s Tips For Safety Management Platforms

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The COVID-19 pandemic has accelerated the digitisation of work processes and safety management technology to integrate worker wellbeing, workplace facilities, incident response, emergency and crisis management coordination, corporate security and business continuity. Taurus client, Charlie Forsyth of Noggin shared his insights into the benefits and things to look out for when it comes to safety… Read more »

How To Deal With Depression And Anxiety Over The Holiday Season

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Did you know that Christmas is one of the six most stressful life events, along with divorce, moving houses and changing jobs? As social, professional and personal demands increase during the festive season, they are also drivers of social anxiety, financial stress, loneliness or the feeling of being overwhelmed from family and/or friend gatherings. Taurus… Read more »

December 14, 2021

Budgeting Habits To Relearn As The Borders Open

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While Australian’s decide on a travel destination, personal finance expert and Consumer Campaigner of Life Sherpa, Christopher Zinn suggests that before Australian’s rush into the travel frenzy, they need to relearn, revise and implement budgeting habits to avoid “breaking the bank”.  Taurus client, Christopher Zinn shared his insights in Nestegg on how Australian’s can devise… Read more »

What Westpac’s AMP Fintech Deal Says About The Post-Hayne World

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The strategic move of Westpac acquiring personal finance app MoneyBrilliant from AMP, contributes to both companies’ commitment of upholding community expectations as they reshape their business. Taurus client, Vince Scully, CEO/Founder of Life Sherpa shared his insights in the Australian Financial Review on what Westpac’s AMP fintech deal says about the post-Hayne world. Read the… Read more »

Why Digitising Critical Event Management Needs To Be A Priority In 2022

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Although COVID-19 has caused global disruption, 87% of organisations experienced at least one non-pandemic related critical event in 2020. There is a need for businesses to rethink their critical event management practices to improve on business operations and achieve their desired goals. James Boddam-Whetham discussed the challenges and digitising critical event management in Business IT.… Read more »

The Time Is Now To Prepare For A Crisis: Four Digital Capabilities To Look Out For On The Critical Event Management Technology Market

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Don’t wait for a crisis, be proactive. The emergence of COVID-19 exposed the lack of preparedness that businesses had in place. More than 70 percent of businesses lacked pandemic-specific emergency plans. Even the majority of companies that di have continuity plans, did not prepare for a sufficiently long duration. James Boddam-Whetham shared his insights on… Read more »

Critical Infrastructure Security Legislation Amendment: Here’s What Your Business Needs To Do

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Recently, there has been a surge in cyber-attacks with a record of 4500 hacking attempts in one day. The government released an Australian Cyber Security Strategy in 2020 to differentiate between government and business responsibilities to ensure cyber resilience is achieved. James Boddam-Whetham shared his insights in SmartCompany Plus. Read the full article here

Health Insurance For Seniors Over 60: Your Complete Guide

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Although we try to integrate exercise and a well-balanced diet into our lifestyle, the chances of becoming more susceptible to illnesses and ailments are inescapable as we age. As such, seniors’ health insurance can help alleviate financial stress for Australians over 60 if urgent treatment for an unforeseen illness is required. Christopher Zinn shared his… Read more »

5 Ways To Build And Maintain An Emergency Retirement Stash

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As unforeseen circumstances and life changes occur, it is imperative that you review the amount in your stash annually. A good retirement is not only about planning and preparing but also the protection of your money goals. Setting up an emergency stash ensures you are financially prepared for unexpected life changes, where prompt access to… Read more »

The Major Benefits, Risks And What It Takes To Make An Informed Decision Before Jumping In On The Crypto Game

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Since its launch in 2009, three million users have invested in Bitcoin each week, making it the third most used currency in the global market, following the Dollar and Euro. With an abundance of benefits, Crypto supports are labelling Bitcoin revolutionary. Christopher Zinn shares his expertise on the benefits and risks of crypto in Money… Read more »

5 Reasons Why Startups need to cut through with PR By Sean Crotty 

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KPMG’s 2021 industry report outlines the injection of over 1.6 billion USD venture capital funding pumped into new Aussie start-ups right across the country over 2021 – making this a record year. For new startups, this is an encouraging statistic – money is out there and available. But with greater investment comes greater competition and on the mind of any startup CEO will undoubtedly… Read more »

December 13, 2021

#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Kevin Dhillion

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As an undergraduate, one of the crucial experiences recommended at university is to complete an internship. I needed work experience for two reasons; to figure out my career path and to boost my employability. Luckily for me, the TaurusAcademy© internship was able to provide both over 3 months. Despite my internship being remote due to… Read more »

#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Oliver Riddle

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  Interning with Taurus through the TaurusAcademy© has been an insightful and enjoyable experience. I have continually learnt new skills each week, building my knowledge in marketing and PR. Working with such a friendly intelligent team, I felt comfortable to ask questions and complete tasks, knowing help was only a call away. Having to start… Read more »

#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Emily Marsden

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My TaurusAcademy© internship has been an enjoyable and educational experience that has provided me with many valuable insights into the world of marketing and public relations. I am incredibly lucky to have had the opportunity to work with and learn from the amazing team at Taurus. From day one the entire team at Taurus were… Read more »

November 26, 2021

Digitising Critical Event Management Is The Business Priority For 2022

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Digitising critical event management has become the 2022 business priority after major events like the pandemic, increased cybersecurity threats and severe national and global disasters the past two years. Organisations are in need of focusing on safety and crisis management to ensure business continuity and to minimise risks. Taurus client Noggin specialises in integrated security,… Read more »

PR & Marketing Agency Taurus Launches Digital Currency Offering

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As the crypto market value rose to $2.06 trillion in August of this year, there’s no secret cryptocurrency is running hot. Taurus is breaking ground as the first PR & Marketing agency in Australia to offer crypto marketing as part of our new service, TaurusCrypto due to the large number of clients approaching our expertise… Read more »

Tips To Avoid Lawyers’ Mental Health Epidemic

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There’s no secret the legal sector is notorious for their long hours, competitive nature and stressful environment. This has caused serious burnout and mental health issues amongst professionals in the legal industry, especially following the pandemic, lockdowns and remote working. Dr. Frank Chow shares his tips on how to prevent burnout in the legal sector… Read more »

November 25, 2021

Taurus Client, Noggin is hosting a Virtual User Conference this December

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Digitising critical event management has become the 2022 business priority after a 1 in a 100 year event such as the Pandemic, an increase in cybersecurity threats and severe national and global disasters over the past two years. Organisations need to focus on safety and crisis management to ensure business continuity and minimise risks in… Read more »

November 11, 2021

As Comm Bank Supports Crypto And ASIC Coming Around, We’re Experiencing An Exciting Shift In Finance

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The Commonwealth Bank of Australia (CBA) recently revealed they are gearing into the crypto game with the launch of crypto trading services for the 6.5 million users of its CommBank app. ASIC is beginning to set the regulatory ground rules for product issuers and market operators. On the topic Taurus client Mitchell Travers, co-founder and… Read more »

Taurus Founding Client Returns With New Crypto Project

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It’s always exciting when a client returns to Taurus and even more exciting to share that Tech entrepreneur Peter Kazacos OAM and our founding client returns with his son Constantine for his new project in Crypto. Peter’s company KAZ, which evolved from IT outsourcer KAZ Group is now a collection of different entities and more… Read more »

Out Of Lockdown? The New Impact On Our Mental Health

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As parts of Australia gradually come out of lockdown, there are mixed feelings on the positive changes that took place during the pandemic, and an emphasis by employers to help teams identify ways to cope as we emerge from this period of social isolation. Discussions around mental health have dominated during the pandemic surrounding working from home (WFH) and the strict quarantine environments. This (in some cases) almost two-year period of isolation has… Read more »

One Tech CFO explains why women on board helps

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There’s been some debate about whether the pandemic has helped or harmed working women.   According to the 2021 Finance Women’s Index, women will achieve pay equality in 21 years and 40 years for superannuation. However, in the corporate world, surprisingly, it’s only going to take 7 years for 50-50 gender diversity to be achieved… Read more »

Smarter Insurance: The secret to businesses surviving extreme weather

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Often, damage to your business is unavoidable. And if the pandemic has taught us anything, it’s that effective business continuity and resource distribution plans are business-critical and essential to combatting crises.   While you can’t single-handedly reverse climate change or control its timing, you can make sure you are safeguarded against the imminent impact. The… Read more »

Taurus introduces Crypto Service

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At Taurus, we are proud to announce our new service offering, TaurusCrypto©   TaurusCrypto© aims to address concerns of business operators who are tapping cryptocurrency as a payment method, but want to exercise caution with implementing it and are choosing which crypto systems are highly-credible and secure.   Read the full article here or for… Read more »

Banks hate DeFi now, but they’ll learn to love it

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DeFi (decentralised finance) is known as the crypto economy’s financial wild west.   With Defi cryptocurrency, digital currency can be sent all over the world from taking out a loan to earning interest on assets and operating smart contracts.   Taurus client, Mitchell Travers, Managing director, AusMerchant shares his professional insights on why Banks hate… Read more »

Shiba Inu crashes 28% as Dogecoin soars. What’s next for the dog coins?

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Cryptocurrencies are abundant and growing.   With new digital currencies launching ever so frequently, there’s so many options from bitcoin to meme coin. So how do you know what to look out for?   Taurus client, Darren Abrams, Co-founder and Managing Director, AusMerchant Investments shared his insights on digital currencies, meme coins and Shiba Inu… Read more »

October 12, 2021

Latest Tech To Speed Storm Season Claims Lifecycle

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Have you wondered how new data and technologies can be used to improve the insurance claim lifecycle process? New aerial and virtual inspection capabilities can help insurance companies predict and optimise their claim management based on various weather changes. Daniel Sandaver shared his insights in Insurance News AU on how new technologies can improve the… Read more »

How ‘Buy Now Pay Later’ Affects Your Credit Score

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Have you considered the impact Buy Now Pay Later (BNPL) has on your credit score? While BNPL schemes may be desirable, increasing your spending capacity and delaying payment can negatively impact your credit score and borrowing capabilities in the future. Christopher Zinn shared his insights in Money and Life Magazine on how BNPL affects your… Read more »

#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Kyle Dean

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I have been fortunate enough to be a part of the TaurusAcademy© internship program for the last 3 months. While doing an internship in lockdown has its difficulties, I honestly don’t know if I could have done it with a better team. Although physically far apart, the team always felt close in reach. Always open to questions and clarification, there wasn’t a… Read more »

#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Vishala Aravindan

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My TaurusAcademy© internship has been a great experience for me to step foot into the world of marketing and public relations (PR). Whilst I unfortunately did not get the chance to work in the beautiful Barangaroo office due to lockdown, I still felt like I was working with the team at home.     Before starting this internship, I did not… Read more »

October 6, 2021

What Office Life Looks Like After lockdown

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It’s safe to say that the COVID-19 pandemic hasn’t been easy on business. As we adapt and change to fit into the new workplace environment, we have received a wealth of information and recommendations. Businesses are being encouraged now more than ever to maintain their productivity. So, what will life look like back at the office?  What… Read more »

Companies Are Falling Over Themselves To Create Better Employee Benefits In The Skills Shortage

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Times are changing. Fast.   Faced with uncertain lockdowns, unstable market conditions and lack of international talent due to covid travel restrictions employers are working hard to retain the talent they have. For some industries, this is the best time in their history to be employed. For others it is devastating.   Will we see the post Christmas move… Read more »

September 30, 2021

Taurus Welcomes New Client WestWords

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Taurus has been asked to assist WestWords – Greater Western Sydney’s Premier Literacy Organisation with their strategy. WestWords is dedicated to celebrating and championing the stories of people, places and cultures that compromise the heart of Western Sydney. Literature, self-expression and creativity has the power to change the lives of children and young people. Championed… Read more »

September 7, 2021

Aus Merchant – The Future of Money

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Taurus welcomes Aus Merchant Founder Sean Tolkin and Co-Founder Mitchell Travers and their team. Bridging the gap between traditional and digital finance, Aus Merchant is a digital currency provider for investors and businesses. Whether the goal is to buy, sell, trade, hold, earn, spend or receive digital assets, Aus Merchant assists you through a wealth… Read more »

Setting boundaries when WFH with Dr. Frank Chow

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Dr Frank Chow of 2OP Health was recently featured in the My Wellness Pie podcast discussing how to set boundaries whilst working from home, recognise burnout in yourself and others, what managers and organisations can do to support employees and much more. Listen to the podcast on the Apple podcasting app, Spotify or Stitcher here

Taurus adds staff for rebranding

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Changing our long-standing logo from blue to gold reflects our continued excellence and goal for customer satisfaction. Sharon Williams, our founder and CEO, discusses the “Going for Gold” campaign and company news on Influencing. Read Taurus company news here.

August 25, 2021

Can’t stop online shopping during lockdown? Your hormones are to blame

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With parts of Australia in lockdown for several weeks, we are seeing more and more individuals shopping online with restrictions restraining shopping in person.  Many of us find excitement to hear the doorbell ring, signalling another online package has made it’s way home.   Dr Frank shared his insights in Body & Soul on why you can’t stop… Read more »

August 18, 2021

What impact does buy now pay later have on your credit score?

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  Many people are unaware that buy now pay later schemes like Afterpay and Zip Pay have an impact on your likelihood of scoring a home loan.  So, does buy now pay later schemes effect your credit score? Christopher Zinn shared his financial insights in Wealth Tribune on what impact buy now pay later has on… Read more »

July 26, 2021

Beyond crisis management why you need PR in the age of digital

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Beyond crisis management: why you need PR and communication strategy in the age of digital A crisis generally arises with sudden and short notice, putting individuals and businesses  in a challenging position. When an organisation operates in an environment where a crisis has hit, it is crucial to know how to communicate with internal and… Read more »

July 21, 2021

What’s next for Dicker Data investors? The Motley Fool chats with Vladimir Mitnovetski, Chief Operating Officer, Dicker Data on what investors have to look forward to

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Listed as the top tech stock to watch in 2021, Taurus client Vladimir Mitnovetski, COO Dicker Data (ASX:DDR), value added distributor of hardware, software, cloud and emerging technologies had an exclusive interview with Tony Yoo, Senior Journalist, The Motley Fool The article explored how Dicker Data is a strong investment opportunity, the strategy that’s fueling… Read more »

Hybrid cloud fast-tracks digital transformation – Dicker Data featured in Business IT News

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The workforce has seen permanent remote workers double across the globe from 16.4 percent to 34.4 percent in 2021. The adoption of hybrid cloud is playing a critical role in business continuity, operational resiliency and long-term remote work enablement. Taurus client Ian Welch, CIO Dicker Data (ASX:DDR), added distributor of hardware, software, cloud and emerging… Read more »

July 14, 2021

Being purpose-driven: the new imperative to reinvent your brand.

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Being purpose-driven: the new imperative to reinvent your brand.   If COVID-19 has taught business leaders one thing, it’s that businesses need to be versatile, learn how to pivot and roll with the punches. While most brands go into business intending to grow, develop and succeed, the current NSW restrictions and lockdowns have other plans… Read more »

July 5, 2021

Noggin, global leader in crisis and safety management technology featured in Kochie’s Business Builders

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Mental illness has become the leading cause of sickness absence and long-term work incapacity in Australia. According to Beyond Blue, it’s estimated that untreated mental health conditions cost Australian workplaces approximately $10.9 billion per year – that’s $4.7 billion in absenteeism, $6.1 billion in presenteeism and $146 million in compensation claims. Mental health in the… Read more »

CRISIS COMMS IN COVID

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Taurus is expert at creating a comms strategy that works.  Call us to find our how we can help your business navigate through this period with internal comms, crisis comms and to help keep teams focused and motivated, customers informed and sales pumping. In some cases, COVID-19 could have a positive affect on business and… Read more »

June 21, 2021

Workplace mental health expert Dr. Frank Chow writes for Inside Small Business

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Despite our male population accounting for 87% of work-related suicides, men’s mental health remains an unspoken topic in the workplace. In light of Men’s Health Week 2021 (14-20 June), Psychiatrist and Director of 2OP Health, Dr. Frank Chow says it’s time to start the conversation around men’s mental health. Taurus long-term client Dr. Frank shared… Read more »

June 10, 2021

Taurus CEO Sharon Williams featured in Kochie’s Business Builders

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Taurus CEO and Founder Sharon Williams reveals her valuable secrets behind mastering written communication skills in the new post-pandemic world. Reading carefully is the new listening, writes CEO Sharon Williams. The article addresses the sharp shift through COVID-19 from face-to-face communication to online, and the subsequent change in communication habits in the workplace. The new… Read more »

May 20, 2021

Taurus CEO Sharon Williams talks branding and marketing with InProfile

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Taurus CEO/Founder Sharon Williams chats with award winning journalist Robyn Foyster and shares her secrets behind branding, latest marketing trends and how to drive your business forward. “Empathy is the new currency”, according to Sharon. Watch the full interview here. As CEO and founder of Taurus, servicing over 1,000 companies globally from major ASX-listed organisations… Read more »

May 18, 2021

Taurus client Life Sherpa featured in the Daily Telegraph, Courier Mail and 15 other mainline dailies

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Life Sherpa CEO Vince Scully spoke to The Daily Telegraph off the back of the Federal Budget 2021 announcement. Vince Scully describes it as “the Hot Chocolate budget – everyone’s a winner, baby”. Scully explains, “the budget’s bigger First Home Buyer Super Saver Scheme, allowing $50,000 of voluntary contributions to be released rather than the… Read more »

May 6, 2021

Noggin, global leader in crisis and safety management technology was featured in The Mandarin

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CEO of Noggin and crisis and safety management expert, James Boddam-Whetham, shares expert insight on the governments acknowledgement of local IT procurement in its funding scheme to harden cyber security resilience. The article addresses the federal response to the current cyber threat landscape and its commitment to dedicate funds to protect existing systems, deploying new technology, and… Read more »

April 26, 2021

4 Reasons Why Small to Medium Enterprises Need PR

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We could be biased, but we strongly believe Public Relations is the greatest investment you will ever make for your business. A PR strategy sets you apart from competitors, creates a positive perception and will generate long-term success. Whilst the majority of small to medium enterprises are restricted by a small budget, PR often gets… Read more »

April 21, 2021

Taurus celebrates four new and returning clients

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Taurus is delighted to be featured in Influencing, Telum Media, and Social Diary Daily as we celebrate new and returning clients across our Public Relations (TaurusPR©), Investor Relations (TaurusIR©) and TaurusBullseye© Marketing Strategy portfolios! Powered by Meshed Group, Educonnect has chosen TaurusPR© for its award-winning expertise in public relations and the education sector to launch Australia’s first tertiary education comparison site, enabling education providers to directly connect with and recruit students across… Read more »

April 16, 2021

Sharon Williams shares her entrepreneurial experience with Behind the Brands

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Taurus CEO and Founder Sharon Williams spoke to Behind The Brands about her 25 years of experience and knowledge as an entrepreneur and working mother. Covering all things from entrepreneurship tips and how to measure success, through to motherhood and what keeps Sharon going during difficult times. If you are in business, the tips in… Read more »

Taurus CEO Sharon Williams in Kochie’s Business Builders – 7 reasons customer experience and personalisation are critical for business

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Taurus CEO/Founder Sharon Williams spoke to Kochie’s Business Builders about the importance of understanding the changes in the post-pandemic the world, starting with your customers. The way they experience your brand may well have shifted and now is a good time to review how that looks, both inside and outside your business. Read the full… Read more »

October 26, 2020

Business expert, CEO and thought leader Sharon Williams explores doing business in troubled times with Kochie’s Business Builders

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Many organisations in Australia and beyond are now knee-deep in re-engineering, transformation, pivoting or whatever name is being given to the latest COVID-19 survival strategies and focus. However, Taurus CEO/ Founder suggests there is more to strategising and wargaming and the many conversations in the media about how things are going to be. And that is employees – our… Read more »

September 11, 2020

Taurus CEO/Founder and Personal Branding expert, Sharon Williams shares her advice on how to stay relevant in a COVID and virtual era

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If you are a leader or an expert in your field, whether you like it or not, you are the Captain of your personal brand. The new reality gives us an extraordinary opportunity to show real leadership and accountability whether you are self-employed or work for a firm. Recognised as a leading personal branding expert,… Read more »

August 28, 2020

New TV, production & Webinar studio at your fingertips with Taurus

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Communications has radically moved online because of COVID-19. Virtual and MORE VISUAL content is not optional. It’s essential. The key? Easily digestible, memorable, persuasive and sharable content – that has a shelf life – and looks so much better. We’re proud to announce our TaurusVirtualContent© offering is expanding with a fully-fledged TV studio, filming rooms… Read more »

July 10, 2020

Sharon Williams in Ticker TV – Being a successful female entrepreneur

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Taurus CEO/Founder, Sharon Williams was featured on Ticker TV talking about – Sharon’s entrepreneurial story – Founding Taurus & being in business for 25 years How Taurus is adjusting to COVID 19 Advice from the top – looking at the road to recovery, a positive and effective business guide The reality of being at the… Read more »

July 2, 2020

Sharon Williams in Inside Small Business – Top tips for small businesses on the road to recovery!

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Taurus CEO/Founder, Sharon Williams was featured on Inside Small Business with her “Top tips for small businesses on the road to recovery”. “New normal, pivot, a virtual world, reinvention, new strategies, and making the most of your digital communication capabilities. These are just some of the terms we wake up to since we started to… Read more »

July 1, 2020

Taurus client and friend, Dr. Frank Chow of 2OP Health featured in Inside Small Business

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The COVID-19 pandemic has caused significant challenges on businesses and puts further strain on our mental health. Taurus client and friend, Dr. Frank Chow discusses top tips on how to take care of your overall health and wellbeing with Inside Small Business. The tips provided are curated for entrepreneurs, business owners, managers and leaders to… Read more »

June 30, 2020

Sharon Williams in Kochie’s Business Builders – 6 End of Financial Year Tax Tips for Small Business and Soloists

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Poor planning is one of the killers of small businesses. One big item that many small business operators fail to plan for is TAX, writes Sharon Williams, founder of Taurus Marketing. Unfortunately, the better you do, the more you pay. The country has to run and we as small business owners contribute much to keep… Read more »

June 29, 2020

Taurus client, Dr. Frank Chow of 2OPHealth in Kochie’s Business Builders

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As restrictions are eased, Australians are gradually adapting back to their professional lives in a post-COVID-19 world. While some thrive and others don’t in the WFH environment, how are extroverts and introverts different and what are their mental struggles and sentiments post-COVID-19? Taurus client and workplace mental health expert, Dr. Frank Chow of 2OPHealth discussed… Read more »

June 26, 2020

PR Vs. Advertising & the Rise of Corporate Social Responsibility

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Both Public Relations & advertising are cogs in the marketing wheel and are tools to increase brand awareness amongst target audiences, however, they’re viewed quite differently for the customer. PR is a form of third party (media) endorsement, meaning it is viewed with a higher degree of credibility, this is called ‘earned’ media and is… Read more »

June 16, 2020

Sharon Williams in Hospital and Health Care – Leadership in A Pandemic

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The spotlight has been shining on Australia’s healthcare industry as the rest of the world fights the COVID-19 pandemic. Media coverage has been intense and alarming, with news bulletins filled with scenes of hospital ICUs at breaking point as the pandemic has taken hold. In Australia, we are preparing for these worst-case scenarios. Fortunately, we… Read more »

June 15, 2020

#NOBULLAPPROACH – TaurusAcademy© Intern Blog by Kristina Ilisevic

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My time as a TaurusAcademy© Intern was a fantastic experience that I would recommend to any PR, Marketing or Communications student or recent graduate looking for a meaningful learning experience that will bolster their confidence for entering this field. The Taurus Marketing culture is so welcoming with open communication that makes all newcomers feel comfortable… Read more »

Taurus Client, Dicker Data featured in The Eureka Report

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The growing demand for IT equipment in an increasing work from home WFH world Dicker Data’s growth strategy, expansion plans, proven track records and why Dicker Data is an income-generating stock. Dicker Data is credited as Australia’s leading locally owned and operated distributor of IT hardware, software, cloud and IoT solutions. Its 41-year legacy was… Read more »

June 11, 2020

Effective marketing in crisis – Webinar by Sharon Williams with George Sabados and Vision Brokers & Advisors

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Taurus CEO and Founder, Sharon Williams speaking with George Sabados and the Vision Brokers and Advisors Community on effective marketing in times of crisis. “The biggest message you can take is that right now is NOT the time to hideaway – it’s the time to be out there! Show empathy & help.” View the full 27-minute… Read more »

June 10, 2020

Sharon Williams in Kochie’s Business Builders – Heading back to the office

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Everything you should know as a leader before you venture back to the office. Are you ready for the face-to-face interaction as we transition back to the physical office? I wasn’t – quite! writes Sharon Williams, founder of Taurus Marketing. Yesterday, I was faced with the first face-to-face meeting since lockdown with a prospect in… Read more »

June 9, 2020

Why your digital content needs to be more than just #pictureperfect

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Creating a brand isn’t as simple as designing a logo and posting a couple of photos on Instagram with a custom hashtag. The core of what makes a brand runs deep lies in the content it constantly (and strategically) develops to engage its (hopefully) growing audience. To leave a lasting digital impression, you’ll need to… Read more »

May 27, 2020

Upskilling for the digital age: why it’s important & how to start

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As the world shifts into a new digital age, reskilling and upskilling may be the only way we can continue to keep up. The use of technology in our personal and professional lives has never been more prevalent or more critical. With COVID-19 pushing the digital age into the forefront, now is the perfect time… Read more »

May 20, 2020

Every child, and the child inside all of us, gifted Anthony Bertini’s latest children’s fable, ‘’Where Happiness Hides’

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The Taurus team is proud to be working with beloved Australian author Anthony Bertini and Dirt Lane Press to launch the children’s fable, Where Happiness Hides! Inspired by brevity and preciousness of life, Where Happiness Hides is available to children and families around the world who don’t always have access to books. The meaningful fable… Read more »

May 17, 2020

The power of customer experience post COVID-19

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Time of social and economic hardship is the ultimate stress-test of whether the relationship between companies and customers is robust enough to endure long term or so fragile that unexpected challenges can completely disrupt and derail the business. Optimising customer experience and effectively managing connection is crucial in the current climate, as the impression businesses… Read more »

May 13, 2020

Taurus in the media – Kicking off Q2 with a bang!

Taurus secures 8 new and returning clients – featured in B&T, Mumbrella, Influencing, Telum Media, and Social Diary and is proud to announce we are working with a wide range of new and returning clients. Sydney, Australia – Integrated PR and Marketing agency Taurus celebrates eight new and returning clients across trademarked PR, Strategy and Social… Read more »

Workplace Mental Health Experts, 2OPHealth Occupational Psychiatry and Psychology will be joining our repertoire!

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Taurus is proud to welcome new client, 2OP Health into the mix, bringing to light an issue close to our hearts and front of mind for many at this time. 2OPHealth provides tailored occupational psychiatry and psychology services to individuals, organisations and health professionals across Australia. With a strong foundation and focus on workplace-related mental… Read more »

TaurusAppLauncher™ client On the Ball Global returns for PR and hits Channel Nine!

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Taurus is thrilled to announce the newest and sportiest member of our family – On the Ball Global, the world’s greatest football training app! Aussie-born On The Ball App is a football-specific training mobile application designed to enhance performance for players in every stage, from kids wanting to learn to beginners and elite levels. The… Read more »

May 8, 2020

Taurus expands client relationships and expertise in the technology and information security sector with FirmGuard!

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Taurus is thrilled to work alongside FirmGuard and Founder/Managing Director Dan Ussher, delivering a TaurusBullseye© Strategy Session. FirmGuard are an advisory service providing Information Security (InfoSec), Governance Risk and Compliance (CGR) expertise to Boards, Directors and organisations in highly regulated industries (including education sectors, information and technology, finance and more,) to navigate the complexities of InfoSec… Read more »

May 7, 2020

Global leader in crisis and disaster management technology Noggin launches Epidemic Response Module to address the threat of COVID-19

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Taurus is excited to embark on a new venture working on the PR launch and ongoing campaign of Noggin’s free Epidemic Response Module (ERM), to help Australian businesses prepare for, and manage their response to, the COVID-19 pandemic and prepare their return to work plans. The next-generation technology offers a mobile and desktop software package comprising… Read more »

May 5, 2020

Join Taurus client, Androgogic at Asia’s largest virtual HR conference, HR Tech Fest Connect 2020

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Join Taurus EduTech client, Androgogic at HR Tech Fest Connect 2020, Asia’s largest virtual HR conference for FREE on May 12th and 14th. Androgogic‘s CEO/Principal Education Technologist, Alexander Roche and Totara Learning‘s Chief Learning Officer, Lars Hyland will be speaking about strategies and tools that HR and education leaders should consider to manage a future… Read more »

May 3, 2020

Leading Australian and privately-owned IT services company FTS Group unveils Safety Evolved, Australia’s 1st workplace health and safety integrator!

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Taurus is proud to be working on the PR launch campaign of Safety Evolved. Australia’s 1st workplace health and safety integrator, transforming traditional safety cultures and outcomes through turnkey Environmental, Health and Safety (SaaS) solutions. Safety Evolved has developed digital tools paired with extensive capabilities and experience to deliver speed to value for industry-specific Work… Read more »

May 1, 2020

B&T feature – Taurus is proud to welcome 8 new and returning clients!

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Taurus featured in B&T Australia. Working in true Taurean style as we continue to be tenacious, passionate, steadfast and working hard in these challenging times. We kick off Q2 (and the month of Taurus) celebrating 8 new and returning clients across our trademarked Taurus Public Relations©, Taurus Bullseye Strategy© and Taurus Social© portfolios. Recently awarded… Read more »

April 29, 2020

Gold is the new Black: Taurus continues to lend PR expertise to Aussie FinTech, SendGold

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Gold is sexy again. From declining interest rates to COVID-19 impacts, investors are putting their money back in good old, Gold. Taurus is proud to be working with returning client, SendGold – Australian Fintech who’s taking Gold, digital. With the power of tech and innovation, SendGold has made purchasing and managing gold a fast, simple… Read more »

April 27, 2020

If you’re in Marketing, here are some quick tips to step up your game

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Marketing is too often taken for granted by many organisations. It is typically perceived as an add-on as opposed to an integral part of the organisation. Furthermore, the perception that Marketing is expensive consolidates the belief by some that Marketing is a luxury when it’s truly a necessity. Marketing initiatives often get boot when times… Read more »

April 21, 2020

TaurusProfile™: Keeping your Personal Brand in check!

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In today’s new normal and with the unprecedented changes requiring us to adapt almost by the hour, it’s never been more important to define, protect, evolve and differentiate your personal brand, image and expertise no matter what industry you’re in. Your personal brand is constantly being shaped and influenced by online mediums and by your… Read more »

April 17, 2020

Don’t be afraid to say the five letter word (pivot)

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We are entering a vastly different world once we come out the other side of the Coronavirus tunnel.  So ask yourself, which of the following two scenarios best describes your situation:  My business is in high demand  My brand needs to pivot  If you selected no 1, it’s worth remembering the words of successful businessman Warren Buffett “It takes 20… Read more »

April 14, 2020

Q&A: TaurusPivot – An interview with Lisa Bouari, Director of OutThought

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OutThought designs, builds and hosts intelligent AI and Virtual Assistants that automate customer service enquiries on IBM Watson technology. Lisa Bouari, Director at OutThought and her team are continuously looking at solutions to help address the current needs of organisations. In a Q&A with Taurus, Lisa shares how OutThought is responding to the COVID-19 outbreak… Read more »

April 6, 2020

Social media takes centre stage for brand building in COVID-19 era

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With the #newnormal, comes new responsibilities. As business owners and brands paddle their way around the COVID-19 global pandemic, it comes with a series of aged old worries, amplified – from customer retention to employee wellbeing and overhead costs. However, amongst all these business issues it is important to not lose sight of what counts… Read more »

April 5, 2020

Taurus long standing client Androgogic featured in SmartCompany, sharing tips on encouraging an e-workplace, remote working and keeping your team productive!

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Michael Fraser, Chief Operating Officer & Senior Educational Technologist at Androgogic was featured in SmartCompany on how they’ve made remote working a success for 15 years! Androgogic, a leading provider of Educational Technology infrastructure and services such as the Totara Learning Management System (LMS) was founded almost 15 years ago with fully remote employees as… Read more »

March 27, 2020

Taurus client, Noggin developed their free Epidemic Response Module in response to COVID-19 in 3 days!

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Taurus friend and client, James Boddam-Whetham and Noggin spoke to The Daily Telegraph on their initiative to help organisations and healthcare agencies combat COVID-19 with their Epidemic Response Module. “An Australian software firm Noggin is at the forefront of the crisis management of COVID-19 worldwide providing technical support for the national COVID-19 incident room centre… Read more »

March 13, 2020

Taurus wins ‘Best PR & Marketing Agency in Sydney’ in the 2020 APAC Insider Australian Enterprise Awards!

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Taurus has hit another Bullseye this week, winning the prestigious title of ‘Best PR & Marketing Agency in Sydney’ in the 2020 APAC Insider Australian Enterprise Awards. APAC Insider is a leading publication that brings readers in the Asia Pacific Region essential content and news from within the business sphere once a quarter. The 2020… Read more »

February 20, 2020

Shout out to Taurus friend, George Hawwa and the Attention Experts team

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Attention Experts specialise in quality social media digital campaigns, policy design and community management. Founded by George Hawwa, Attention Experts prides themselves on exceptional customer service, transparent delivery, best practice strategy design and quality campaign implementation. Today, Attention Experts manage clients across 15 different industries with a focus on return on investment. For more information:… Read more »

Taurus trademarked personal branding service: Be yourself with purpose- You are the captain of your personal brand!

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TaurusProfile™ is an innovative and personalised personal branding service offered by Taurus, aimed at defining, developing and protecting the personal, professional and corporate reputation of individuals. In a highly competitive environment, building your personal profile will keep you a step ahead of your competition. With the instantaneous influence of social media platforms, it has never… Read more »

Taurus launches national health campaign: Creative & memorable EyeHealth1st Event at Sydney Art Gallery

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The Taurus team hosted the launch of ASX listed 1st Group’s LookDeeper.com.au campaign before Christmas 2019. The LookDeeper.com.au campaign was brought to life with an experiential event held at the Art Gallery of NSW, supported by guests including recognised Australians such as Kirk Pengilly INXS star and Glaucoma Australia ambassador, Layne Beachley, World Champion Surfer… Read more »

Taurus launches Mactac APAC’s Instagram account

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Every congratulations to our client, Mactac APAC for the launch of their new Instagram account @mactac_apac. Mactac APAC is the leading provider in graphic solutions with a focus on creativity, innovation, and uniqueness. With an extensive range of products, Mactac offers versatility and functionality, delivering tailor-made solutions aimed to meet customer needs within the graphic and… Read more »

January 31, 2020

Marketing & PR Trends for 2020

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They say open and honest communication is the key to a healthy relationship and in today’s consumer landscape, it’s more important than ever! Market changes have sparked changes in PR and marketing, disrupting everyday lives, media and organisations. Over the past few years the lines separating marketing and PR have blurred, forcing evolution of the… Read more »

February 10, 2020

How to be an ace at LinkedIn – Creating your Profile

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Here’s our mini guide to acing your profile! Once logged in, LinkedIn is great at giving you profile set up prompts to help you maximise the effectiveness of your account. Head to your profile and ensure you have a high-quality head shot as your image, something professional and preferably, high res.  Add a background image… Read more »

January 24, 2020

Crisis Communications Explained

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Public Relations generally conveys positive stories and messaging. However, more commonly than you think PR is used to mitigate damage and formulate responses to incidents, occurrences, criminal attacks, and government investigations in and out of the workplace.  When done correctly, crisis communication is an effective tool to communicate with the wider public, staff, stakeholders, partners and customers. Crisis communications is a way to maintain a public image and prevent major harm and damages to the organisation and its employee. In simpler words, crisis… Read more »

November 28, 2019

Charity Screening of ‘Brabham’ At Cremorne Orpheum Sydney Tues 10th December

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Friend of Taurus, Brabham is hosting a Special Charity Screening on the 10th of December 2019 held at one of Sydney’s great art deco cinemas, The Cremorne Orpheum Picture Palace, boasting a fully license bar. Sydney audiences will get an exclusive opportunity to see the new international documentary film, ‘Brabham’, which tells the story of… Read more »

November 26, 2019

ABCC Case Study for Taurus PR Services– Media mentoring for the oldest chambers in Australia

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Some CEO(s) might be comfortable answering most questions thrown by reporters but handling and dealing with media on global, time sensitive, ground-breaking announcements can be tricky and challenging. The Australian British Chamber of Commerce or ABCC’s CEO David McCredie, is an already confident and eloquent speaker, but he engaged Taurus for media mentoring and to… Read more »

Cydney O’ Sullivan hosts 3-day Seminar for Authors & Speakers

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Taurus’ friend, Cydney O’Sullivan, founder of the Celebrity Experts Network and Motivational Speakers International, is an entertaining speaker who helps others thrive in their fields by clearing their bottlenecks to marketing and promotional success. She recently hosted the ‘Discover How to Become A Celebrity Author & International Speaker’ three-day seminar in Sydney. The seminar provided… Read more »

Taurus Profile™ – Our personal branding service

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Taurus Profile™ is a personal branding service offered by Taurus, aimed at defining, developing and protecting the profile-leading individuals. With the rise of social media platforms, it’s more important than ever to differentiate yourself from your competitor and break through the clutter. Your personal brand or ‘digital resume’ is constantly being shaped and influenced by… Read more »

So many parties, so little time- IV Vitamin Drips to keep you fresh this Christmas!

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With the holiday season around the corner, it’s more important to get your self-care sorted! Getting your essential vitamins is now easier than ever with IV League Drips, Sydney’s first fully mobile and medically backed IV drip service, bringing the convenience and benefits of IV therapy to your home or workplace. Founded in 2018 by… Read more »

November 14, 2019

Game-Changing Social Media Trends That Could Transform Your 2020

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Are you looking to up your game in social media and attract more valuable traffic? Staying on top of social media trends is one of the best things you can do for marketing your brand. Let’s take a look at some up-and-coming 2020 trends. 1.  The rise of niche social media platforms Facebook and Instagram… Read more »

November 11, 2019

5 Reasons Your Business Needs To Get Serious About Social Media

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In millions of households across Australia, the early morning social media ritual is the only way to start the day. The all-purpose smartphone has become the first step in our daily routines, silencing the alarm to check emails and scroll through ‘socials’ before we put a foot on the floor! Most people do this again… Read more »

November 6, 2019

5 Advantages of Public Relations

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In recent years, we have seen a significant shift from traditional marketing to an integrated marketing approach. As an important aspect of integrated marketing communication, Public Relations or widely known as PR enables businesses to reinforce their advertising message effectively and in an authentic manner. Public relations is a powerful management tool for companies to… Read more »

October 30, 2019

How you can use PR for growth & avoid ‘flying under the radar’

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Many companies are focused on ‘growth’, with the job title ‘Chief Growth Officer’ becoming increasingly popular, some even replacing their CMO’s with CGO’s. It’s important to have a communications strategy to sit alongside your business objectives. Some may like the idea of ‘flying under the radar’, in terms of engaging in marketing activities and PR strategies for their… Read more »

Client Event – Edutech provider, Androgogic hosted the VR/AR Immersive Technology & Learning Management Systems Event!

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On 21 August 2019, Androgogic hosted the fourth VR AR Association, Global Mindset Bizri Academy event on Immersive Technology and Learning Management Systems! The Taurus team attended the event and had exclusive insights on:   Innovative use of VR/AR in clean sport education to help young athletes VR/AR/360 in your Learning Management System  Using SCORM and xAPI to… Read more »

Welcoming new client Word Birds, the Teleprompting & Autocue Specialists

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Taurus welcomes new client WordBirds, the Teleprompter and Autocue Specialists. Run by Danielle Cleary and Kennie Ward, the brand has supported presenters for over 20 years collaborating with clients to deliver seamless productions across Australia including, live conferences and events. They have worked with brands such as Big Brother, The X Factor, Commonwealth Bank and… Read more »

Taurus CEO name in Top 10 Women Entrepreneurs for 2019

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After working in marketing for almost 3 decades, across 4 continents and over 1000 brands, Sharon has built and grown an industry leading and award-winning integrated PR & Marketing agency. We are delighted that Sharon has just secured the award for Australia’s Top Ten Women Entrepreneurs 2019, run by the UK’s Business Game Changer Magazine.… Read more »

July 11, 2019

Taurus Shout out to Robyn Foyster and The Carousel

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Taurus has had a long-standing relationship with Robyn Foyster (former editor-in-chief of The Australian Women’s Weekly, New Idea and publisher of Harper’s BAZAAR, Woman’s Day, Cosmopolitan, Grazia and Madison). Robyn has over 30 years’ experience as a journalist and TV producer, and is owner and publisher of the lifestyle websites TheCarousel.com, GameChangers.com.au and WomenLoveTech.com. Robyn… Read more »

July 9, 2019

Software of the month – ‘Hubspot’ the Sales, Marketing, Service & CRM solution

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HubSpot is a cloud-based CRM, Marketing, Sales and Service software platform that helps businesses launch, grow and control their marketing efforts. It says manage their sales processes, and support the ongoing needs of their customer base. It includes everything a marketer needs to increase website traffic, convert website visitors into leads, and “close the loop”… Read more »

July 8, 2019

Taurus Friend, Michael Jacobsen Launches ‘Entrepreneurs, Mavericks and Empire Builders’ Book

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Taurus friend Michael Jacobsen has launched ‘Entrepreneurs, Mavericks and Empire Builders’ a book with over 20 compelling interviews with leading Australian and international entrepreneurs and innovators. The stories endeavour into the ‘Captains of Industry’ including household personalities and companies, with insights into the secrets of their successes. The tales are authentic, warm and inspirational and… Read more »

April 29, 2019

#NOBULLAPPROACH – TaurusFastTrack© Intern Blog Spot – Ajit Ramyavaran

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My experience as an intern at Taurus Marketing was a great learning experience. The environment I was in encouraged me to be open to learning and have a positive attitude to continuously challenge myself. TaurusFastTrack intern program has allowed me to step into and gain experience and understanding of the marketing and PR industry. It… Read more »

The Taurus team are multi-talented – Fiction writer Belinda Williams brings us Wild Heart

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Congratulations to our Taurus friend and former team member Belinda Williams for the launch of her new contemporary romance book, Wild Heart! This is the 4th Book in Belinda’s Hollywood Hearts series. Is Hollywood’s most formidable actress a match for one of the world’s toughest stuntmen? Faith Martin is not having a mid-life crisis. Never… Read more »

April 26, 2019

Littlescribe bringing purpose to writing for children – New client announcement

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Taurus was thrilled to work alongside Littlescribe, delivering a  TaurusBullseye© Strategy Session. Littlescribe, an online platform and App makes it easy for students and children to write and create self-written, original books to empower their love of reading, writing and sharing. Jenny Atkinson founded Littlescribe in 2015 with the aim of giving children a purpose… Read more »

March 26, 2019

Sharon Williams Speaking at UTS Insearch Leadership Program

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On March 8 2019, Sharon Williams, our CEO was at the UTS Insearch presenting at the Leadership Program discussing all things personal branding! The Leadership Program, is facilitated by UTS Insearch for both domestic and international students with the aim of helping students prepare and transition from education to careers in Australia and across the… Read more »

Taurus Welcomes New Graphic Solution Client, Avery Dennison

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A pleasure to announce we are working with Avery Dennison, a leader in the manufacturing space who distribute display graphics, labelling and packaging materials globally. With products that provide a crucial thread in global commerce across an array of markets such as consumer packaged goods, apparel, transportation, architecture and healthcare. The company boasts 30 000… Read more »

November 5, 2018

#NOBULLAPPROACH Taurus FastTrack™ Intern Blog – Do you know someone who would like to intern with us?

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This year I had an amazing opportunity to intern at Taurus Marketing under the Taurus FastTrack™ program.   I feel the internship helped progress my knowledge, confidence and even my interest in my chosen field. I joined Taurus in the start of June, and being my first Internship it was a great experience. Every day I… Read more »

September 11, 2018

#NOBULLAPPROACH Taurus FastTrack™ Intern Blog

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Taurus has a well-established graduate and intern program called TaurusFastTrack™ and we welcome contributions from their experience with us. Annette undertook a three-month internship at Taurus and came to us with an interest in Public Relations and Marketing. In her time with us, she was exposed to a wide range of activities and responsibilities working… Read more »

Welcome Paula and the Academy of Entrepreneurs!

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Taurus is thrilled to welcome Paula Mills and The Academy of Entrepreneurs on a new PR adventure!  Building a bridge between education and the start-up world, The Academy is the first incubator nationally accredited as a college based in Sydney, offering Diplomas and Advanced Diplomas of Business and Entrepreneurship. The college offers mentoring and coaching programs to… Read more »

June 7, 2018

Taurus hosts a successful event launching the LASHD App

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On Wednesday 20th June, Taurus together with the Lashd team launched Australia’s latest on-demand beauty service App, Lashd. The Taurus team planned and managed the event which took place at The Dockside Group’s L’Aqua venue and was hosted by Australian entrepreneur, author and The Collective Hub’s very own Lisa Messenger. We had a total of… Read more »