Startup Public Relations Raising Capital

5 Reasons Why Startups need to cut through with PR By Sean Crotty 

KPMG’s 2021 industry report outlines the injection of over 1.6 billion USD venture capital funding pumped into new Aussie start-ups right across the country over 2021 – making this a record year.

For new startups, this is an encouraging statistic – money is out there and available. But with greater investment comes greater competition and on the mind of any startup CEO will undoubtedly be how best to attract this funding? How should one get ahead of the pack?

First mover advantage matters, but first-to-be-seen matters more than anything.

Did Thomas Edison really invent the first lightbulb. The Wright Brothers make the first powered flight and did Alexander Graham Bell invent the electric telephone.

They did however find the means to take these ideas to market and make history. They presented their pitch well enough to win.

The way you present your proposition is everything.

How the public, potential investors and competitors see your brand can be the make-or-break factor to startup success in an ever more competitive market.

Taurus knows this better than most, having helped over 1000 companies since we were founded more than 2 decades ago. Still not convinced?

Here are 5 more reasons why startups need to present their brand well and use PR.

1. You only get one chance to make a first impression, so get it right

PR specialists know the ropes. They’ve confronted the market hundreds or in some cases even thousands of times. They know what works and what doesn’t. So why waste first move advantage and chance it by doing it yourself? Put each business requirement into the hands of experts.

2. Consistency is the key to building a brand

Unlike busy startups with limited resources and priorities, a PR agency has skills and resources to follow through on leads and campaigns. If you are reading this and you own a startup we know your plate is full enough already.

3. The best leaders make sure they are NEVER the smartest people in the room

Horses are for courses, so if it’s isn’t your skillset, why would you try to build your own publicity if it doesn’t come naturally? If you are sold that PR matters to your business (and you should be at this point) then investment in it just makes good sense.

4. The tools to get you there

PR firms already have their own network of journalists, contacts, specialised tools and business connections to choose from in order to aim to give you the best, most relevant and most sought-after coverage for your brand.

5. Obtain thought leadership and expert status

PR agencies give you a source of competitive advantage. By cultivating and fostering a strong presence in powerful media outlets, you become that ‘expert’ in a field, the one everyone thinks of first. You become the person newspapers turn to for interviews and opinions. Your status in the industry is elevated above and beyond your competitors.

Interested in learning more?

As an integrated strategic marketing and PR agency with over 25 years of refining our skillset, the Taurus no bull approach to crafting comms strategies is second nature. If you’re interested in using our unique and integrated TaurusBullseye© Methodology to ensure you to are taking a holistic approach to business, reach out to us today at [email protected]. We have built the brands of hundreds of startups.  

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