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Category: Marketing Strategy
Taurus Marketing CEO Sharon Williams On Going For Marketing Gold
As the founder and CEO of Australia’s longest running privately-owned marketing and PR agency, I...
Can’t stop online shopping during lockdown? Your hormones are to blame
With parts of Australia in lockdown for several weeks, we are seeing more and more...
What impact does buy now pay later have on your credit score?
Many people are unaware that buy now pay later schemes like Afterpay and Zip...
Beyond crisis management why you need PR in the age of digital
Beyond crisis management: why you need PR and communication strategy in the age of digital...
What’s next for Dicker Data investors? The Motley Fool chats with Vladimir Mitnovetski, Chief Operating Officer, Dicker Data on what investors have to look forward to
Listed as the top tech stock to watch in 2021, Taurus client Vladimir Mitnovetski, COO...
Hybrid cloud fast-tracks digital transformation – Dicker Data featured in Business IT News
The workforce has seen permanent remote workers double across the globe from 16.4 percent to...
Taurus goes for gold – welcome to the new Taurus logo
The Go for Gold new brand is associated with value, worth, prosperity, prestige, beauty,...
Workplace mental health expert Dr. Frank Chow writes for Inside Small Business
Despite our male population accounting for 87% of work-related suicides, men’s mental health remains an...
Why strategic methodology provides you with ROI and gets you there faster
Picture this – you are watching the 1996 classic American hit-movie, Jerry Maguire, where Tom...
5 reasons why a PR plan has to be strategic if you are going to justify the spend
Behind every successful PR outcome, exists a strategic plan. Within today’s competitive and ever-evolving business...
The Taurus team celebrate the birthday of our wonderful CEO Sharon Williams
Our CEO and the Taurus team sure know how to party and we were in...
Taurus CEO Sharon Williams talks branding and marketing with InProfile
Taurus CEO/Founder Sharon Williams chats with award winning journalist Robyn Foyster and shares her secrets...
Sharon Williams in Kochies Business Builders – Creative brands cut through
Now is one of the best times to review your brand as you re-set targets...
The next frontier of content marketing
The phrase ‘content is king’ is an infamous saying used millions of times in the...
Why you should consider hiring an SEO agency for your business
Search Engine Optimisation (SEO) is a digital marketing tool that enables organisations to increase their...
4 Reasons Why Small to Medium Enterprises Need PR
We could be biased, but we strongly believe Public Relations is the greatest investment you...
Why SEO is a must have and why our CEO makes it a priority
Question: Where is the best place to hide in a game of hide–and–seek? Answer: Anywhere onwards of page 1, on any given...
Benefits of an integrated marketing communications strategy
When it comes to communications – a consistent message is both powerful and influential. An...
Making the most of your media coverage
So you have just scored a piece of media coverage that is going to help...
Optimising social media in the hospitality industry
Since Australian hospitality venues have re-opened and are enjoying relaxed restrictions, venues have seen a...
Taurus CEO Sharon Williams in Kochie’s Business Builders – 7 reasons customer experience and personalisation are critical for business
Taurus CEO/Founder Sharon Williams spoke to Kochie’s Business Builders about the importance of understanding the...
Why Personalisation is Key to Driving Success
If you want to differentiate your brand, stand out amongst the crowd and cut through,...
Social Media Learnings from Netflix’s Emily In Paris!
Who hasn’t seen Netflix’s latest Haute couture flick Emily in Paris? The irresistible quarantine entertainment...
Australia’s Marketing expert and Taurus CEO/Founder Sharon Williams shares 9 marketing tips that will improve your small business in Kochie’s Business Builders
Effective marketing is a key growth driver in your small business. If you think you...
Taurus client Dicker Data (ASX:DDR) makes the ASX:300
Taurus is proud to have supported Dicker Data Limited (ASX: DDR) as the company hits...
Why video is important for content marketing
Online video consumption is one of the most popular internet activities around the world. In...
New TV, production & Webinar studio at your fingertips with Taurus
Communications has radically moved online because of COVID-19. Virtual and MORE VISUAL content is not...
Our favourite remote company culture ideas!
When remote working became the new global normal some months ago, businesses big and small...
Building a successful PR Campaign and understanding how to measure it
Public Relations covers a range of strategies and tactics that share a common purpose, to...
Pandemic proofing: the future of [safe] work post COVID-19 by Taurus friend and client Alastair Brooke, Founder/Director of Safety Evolved
As businesses return back to the office, there’s been a significant operational and structural shift...
Sharon Williams in SME TV – How SMEs can map a path out of this crisis
COVID-19 has completely changed the world as we know it. As we adjust to the...
Sharon Williams in Ticker TV – Being a successful female entrepreneur
Taurus CEO/Founder, Sharon Williams was featured on Ticker TV talking about – Sharon’s entrepreneurial story...
Dicker Data (ASX:DDR) surpass $1 billion in first-half revenue!
Taurus client, Dicker Data ASX:DDR announced a stellar H120 Market Update: Over $1b revenue achieved...
Sharon Williams in Inside Small Business – Top tips for small businesses on the road to recovery!
Taurus CEO/Founder, Sharon Williams was featured on Inside Small Business with her “Top tips for...
Sharon Williams in Kochie’s Business Builders – 6 End of Financial Year Tax Tips for Small Business and Soloists
Poor planning is one of the killers of small businesses. One big item that many...
Maintaining Internal Communications and Company Culture in A Virtual World
The global pandemic has been the catalyst for a remote work revolution, reshaping the way...
PR Vs. Advertising & the Rise of Corporate Social Responsibility
Both Public Relations & advertising are cogs in the marketing wheel and are tools to...
The Future of Content Marketing & How to Shift Your Strategy
Nothing could prepare companies for the rapid changes in customers’ needs that struck the world...
Dicker Data Blog – Preparing for post-COVID-19 Webinar with Mark Iles
At the beginning of the month our client Dicker Data (Australia’s largest IT distributor), hosted...
SendGold Brings Gold Investment into The Palm of Your Hands
SendGold discuss putting gold back on the map with AusbizTV! All is good in the...
Taurus Client, Noggin Featured in Daily Telegraph
How COVID-19 will change Australian workplaces forever There’s about to be a lot of changes...
Sharon Williams in Hospital and Health Care – Leadership in A Pandemic
The spotlight has been shining on Australia’s healthcare industry as the rest of the world...
Taurus Client, Dicker Data featured in The Eureka Report
The growing demand for IT equipment in an increasing work from home WFH world Dicker...
Effective marketing in crisis – Webinar by Sharon Williams with George Sabados and Vision Brokers & Advisors
Taurus CEO and Founder, Sharon Williams speaking with George Sabados and the Vision Brokers and Advisors...
Why your digital content needs to be more than just #pictureperfect
Creating a brand isn’t as simple as designing a logo and posting a couple of...
The Dark Art – Issues Management
UNDERSTANDING ISSUES MANAGEMENT The Dark Art. It is a name that best describes a practice...
Sharon Williams in FinderX – How can pivoting help a business thrive?
With so many businesses pivoting in response to the pandemic, entrepreneur Sharon Williams takes us...
Upskilling for the digital age: why it’s important & how to start
As the world shifts into a new digital age, reskilling and upskilling may be the...
Welcome to the ‘Digital Renaissance!’
Goodbye certainty and comfort, hello hyper-speed change, and continuous learning of new technology. If you...
The power of customer experience post COVID-19
Time of social and economic hardship is the ultimate stress-test of whether the relationship between...
Sharon Williams in Kochie’s Business Builders: I will survive – Your new mantra during COVID-19
If you are one of the lucky ones, like me, to still be in business...
Taurus in the media – Kicking off Q2 with a bang!
Taurus secures 8 new and returning clients – featured in B&T, Mumbrella, Influencing, Telum Media,...
Taurus expands client relationships and expertise in the technology and information security sector with FirmGuard!
Taurus is thrilled to work alongside FirmGuard and Founder/Managing Director Dan Ussher, delivering a TaurusBullseye© Strategy...
Global leader in crisis and disaster management technology Noggin launches Epidemic Response Module to address the threat of COVID-19
Taurus is excited to embark on a new venture working on the PR launch and...
Join Taurus client, Androgogic at Asia’s largest virtual HR conference, HR Tech Fest Connect 2020
Join Taurus EduTech client, Androgogic at HR Tech Fest Connect 2020, Asia’s largest virtual HR...
B&T feature – Taurus is proud to welcome 8 new and returning clients!
Taurus featured in B&T Australia. Working in true Taurean style as we continue to be...
If you’re in Marketing, here are some quick tips to step up your game
Marketing is too often taken for granted by many organisations. It is typically perceived as...
Leading ASX listed tech distributor Dicker Data chooses Taurus
Taurus is delighted to partner with ASX listed Dicker Data (ASX:DDR) and Founder / CEO...
TaurusProfile™: Keeping your Personal Brand in check!
In today’s new normal and with the unprecedented changes requiring us to adapt almost by...
Don’t be afraid to say the five letter word (pivot)
We are entering a vastly different world once we come out the other side of...
Q&A: TaurusPivot – An interview with Lisa Bouari, Director of OutThought
OutThought designs, builds and hosts intelligent AI and Virtual Assistants that automate customer service enquiries...
Social media takes centre stage for brand building in COVID-19 era
With the #newnormal, comes new responsibilities. As business owners and brands paddle their way around...
Taurus long standing client Androgogic featured in SmartCompany, sharing tips on encouraging an e-workplace, remote working and keeping your team productive!
Michael Fraser, Chief Operating Officer & Senior Educational Technologist at Androgogic was featured in SmartCompany...
Taurus client, Noggin developed their free Epidemic Response Module in response to COVID-19 in 3 days!
Taurus friend and client, James Boddam-Whetham and Noggin spoke to The Daily Telegraph on their...
Taurus wins ‘Best PR & Marketing Agency in Sydney’ in the 2020 APAC Insider Australian Enterprise Awards!
Taurus has hit another Bullseye this week, winning the prestigious title of ‘Best PR &...
Traditional PR doesn’t work anymore
Public Relations (PR) as we know it, isn’t what it is anymore. With the integration...
App of the month – Zoom!
Zoom is the leader in Top Video Conferencing Apps. Ranked #1 in Customer reviews, the...
Shout out to Taurus friend, George Hawwa and the Attention Experts team
Attention Experts specialise in quality social media digital campaigns, policy design and community management. Founded...
Taurus trademarked personal branding service: Be yourself with purpose- You are the captain of your personal brand!
TaurusProfile™ is an innovative and personalised personal branding service offered by Taurus, aimed at defining,...
Taurus launches national health campaign: Creative & memorable EyeHealth1st Event at Sydney Art Gallery
The Taurus team hosted the launch of ASX listed 1st Group’s LookDeeper.com.au campaign before Christmas...
Taurus launches Mactac APAC’s Instagram account
Every congratulations to our client, Mactac APAC for the launch of their new Instagram account @mactac_apac....
Why networking is important for your career
In today’s competitive world, being good at your job is not good enough. When you...
Marketing & PR Trends for 2020
They say open and honest communication is the key to a healthy relationship and in...
How to be an ace at LinkedIn – Creating your Profile
Here’s our mini guide to acing your profile! Once logged in, LinkedIn is great at...
Crisis Communications Explained
Public Relations generally conveys positive stories and messaging. However, more commonly than you think PR is used to mitigate damage and formulate responses...
New champagne bar in QVB Sydney
QVB’s New Champagne Parlour and Bar is here! Located at the iconic landmark at the...
ABCC Case Study for Taurus PR Services– Media mentoring for the oldest chambers in Australia
Some CEO(s) might be comfortable answering most questions thrown by reporters but handling and dealing...
Cydney O’ Sullivan hosts 3-day Seminar for Authors & Speakers
Taurus’ friend, Cydney O’Sullivan, founder of the Celebrity Experts Network and Motivational Speakers International, is...
Taurus Profile™ – Our personal branding service
Taurus Profile™ is a personal branding service offered by Taurus, aimed at defining, developing and...
Taurus welcomes Bryks Lawyers as a new client
Taurus is thrilled to be working with Dorota Bryks, the award-winning Principal Lawyer at Bryks....
Taurus welcomes new PropTech client, Guesty, global short-term rental property management platform
Established in 2013 by twin brothers Amiad & Koby Soto, short-term rental property management platform,...
So many parties, so little time- IV Vitamin Drips to keep you fresh this Christmas!
With the holiday season around the corner, it’s more important to get your self-care sorted!...
Taurus client, LexX Technologies- Launches New Platform Demo
LexX Technologies have recently released a new and extensive platform demo of their flagship technology...
Game-Changing Social Media Trends That Could Transform Your 2020
Are you looking to up your game in social media and attract more valuable traffic?...
5 Reasons Your Business Needs To Get Serious About Social Media
In millions of households across Australia, the early morning social media ritual is the only...
How you can use PR for growth & avoid ‘flying under the radar’
Many companies are focused on ‘growth’, with the job title ‘Chief Growth Officer’ becoming increasingly...
What is PR?
PR (Public Relations) is one segment of marketing, the difference is the end goal. ‘Marketing’...
New Client Announcement, IV League Drips, Sydney’s Leading Mobile IV Concierge
Founded in 2018 by Rosalie McEvedy, a medical professional with over five years’ experience in...
Starlight MeetMagic Meetings for Good
Meet Magic – This October, Starlight is partnering up with MeetMagic in challenging C-Suite Executives from...
3 Books Every Young PR Gun Should Read
“Reading is essential for those who seek to rise above the ordinary,” says American Entrepreneur...
Tech Patrol – Seriously the best IT support!
Tech Patrol is a collaborative IT Managed Services provider, delivering strategic business outcomes for our...
Taurus CEO name in Top 10 Women Entrepreneurs for 2019
After working in marketing for almost 3 decades, across 4 continents and over 1000 brands,...
Taurus Shout out to Robyn Foyster and The Carousel
Taurus has had a long-standing relationship with Robyn Foyster (former editor-in-chief of The Australian Women’s...
Software of the month – ‘Hubspot’ the Sales, Marketing, Service & CRM solution
HubSpot is a cloud-based CRM, Marketing, Sales and Service software platform that helps businesses launch,...
Taurus Friend, Michael Jacobsen Launches ‘Entrepreneurs, Mavericks and Empire Builders’ Book
Taurus friend Michael Jacobsen has launched ‘Entrepreneurs, Mavericks and Empire Builders’ a book with over...
BE YOURSELF WITH PURPOSE WITH A PERSONAL BRANDING MAKEOVER!
Whether you’re a celebrity or not, you have your own personal brand. It’s up to...
Our client Androgogic exhibits at the 2019 HR Festival Asia in Singapore!
Our clients Androgogic were exhibitors at the 2019 HR Festival Asia in Singapore! For the first time...
Taurus shout out – Idea Spies
Idea Spies are observant people who care about the world and make it better by...
Androgogic driving new innovation in content learning – New client announcement
Taurus is proud to have Alexander Roche and Ron Stephens as Taurus clients and friends....
Littlescribe bringing purpose to writing for children – New client announcement
Taurus was thrilled to work alongside Littlescribe, delivering a TaurusBullseye© Strategy Session. Littlescribe, an online...
A right Royal do – New client announcement – Fundraising Auctions
Fundraising Auctions is a global company started in 2012, that assists in raising money for...
Career Experts Share Their Top Tips For The Perfect Resume
SO WHAT HELPS YOU GET YOUR RESUME ON THE YES PILE? For over two decades...
New year, new you, personal brand strategy
Be yourself with purpose and get where you want to go to with a tailored...
Taurus Welcomes New Accounting & Finance Performance Client, The Outperformer
The Outperformer is an Australian award-winning business providing accounting and finance professionals with the tools...
Taurus hosts a successful event launching the LASHD App
On Wednesday 20th June, Taurus together with the Lashd team launched Australia’s latest on-demand beauty...
You are your personal brand
Whether you like it or not, the fact that you are the leader of your...