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July 27, 2020

Building a successful PR Campaign and understanding how to measure it

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Public Relations covers a range of strategies and tactics that share a common purpose, to communicate a positive message about your company or personal brand with the aim of influencing the behaviour and purchasing decisions of customers, shareholders, prospects and other stakeholders. Measurement and evaluation of PR activities is an important step that all organisations… Read more »

July 24, 2020

Bolstering business in trying times 

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COVID-19 has entirely reshaped the structure of the business world, catapulting companies into a digital landscape, whether they were ready for it or not. Throughout history, large scale events have acted as catalysts for transformation, marking points of great social and economic change. COVID-19 is no different, having pushed business owners to grapple with a new… Read more »

Pandemic proofing: the future of [safe] work post COVID-19 by Taurus friend and client Alastair Brooke, Founder/Director of Safety Evolved

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As businesses return back to the office, there’s been a significant operational and structural shift to the way we operate. The challenging nature of this shift will differ from workplace to workplace. However, in order to prevent susceptibility to these ever-changing conditions it is imperative for businesses to look at innovative solutions and navigate the… Read more »

July 10, 2020

Sharon Williams in Ticker TV – Being a successful female entrepreneur

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Taurus CEO/Founder, Sharon Williams was featured on Ticker TV talking about – Sharon’s entrepreneurial story – Founding Taurus & being in business for 25 years How Taurus is adjusting to COVID 19 Advice from the top – looking at the road to recovery, a positive and effective business guide The reality of being at the… Read more »

July 2, 2020

Sharon Williams in Inside Small Business – Top tips for small businesses on the road to recovery!

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Taurus CEO/Founder, Sharon Williams was featured on Inside Small Business with her “Top tips for small businesses on the road to recovery”. “New normal, pivot, a virtual world, reinvention, new strategies, and making the most of your digital communication capabilities. These are just some of the terms we wake up to since we started to… Read more »

July 1, 2020

Taurus client and friend, Dr. Frank Chow of 2OP Health featured in Inside Small Business

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The COVID-19 pandemic has caused significant challenges on businesses and puts further strain on our mental health. Taurus client and friend, Dr. Frank Chow discusses top tips on how to take care of your overall health and wellbeing with Inside Small Business. The tips provided are curated for entrepreneurs, business owners, managers and leaders to… Read more »

June 30, 2020

Sharon Williams in Kochie’s Business Builders – 6 End of Financial Year Tax Tips for Small Business and Soloists

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Poor planning is one of the killers of small businesses. One big item that many small business operators fail to plan for is TAX, writes Sharon Williams, founder of Taurus Marketing. Unfortunately, the better you do, the more you pay. The country has to run and we as small business owners contribute much to keep… Read more »

June 29, 2020

Taurus client, Dr. Frank Chow of 2OPHealth in Kochie’s Business Builders

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As restrictions are eased, Australians are gradually adapting back to their professional lives in a post-COVID-19 world. While some thrive and others don’t in the WFH environment, how are extroverts and introverts different and what are their mental struggles and sentiments post-COVID-19? Taurus client and workplace mental health expert, Dr. Frank Chow of 2OPHealth discussed… Read more »

June 26, 2020

PR Vs. Advertising & the Rise of Corporate Social Responsibility

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Both Public Relations & advertising are cogs in the marketing wheel and are tools to increase brand awareness amongst target audiences, however, they’re viewed quite differently for the customer. PR is a form of third party (media) endorsement, meaning it is viewed with a higher degree of credibility, this is called ‘earned’ media and is… Read more »

June 25, 2020

Small Business First, A Kochie’s Business Builders Initiative

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Taurus CEO and Founder Sharon Williams is a long-standing and proud member of Kochie’s Business Builders family. We are excited to announce Sharon’s continued partnership joining the KBB Team on their new platform, Small Business First. Small Business First is designed to assist Small Businesses through the COVID-19 era. You can create a business listing,… Read more »

June 23, 2020

Winmark Wines Cellar Door Now Open

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The Taurus Team and our Founder & CEO Sharon Williams (as RockClub member no 1) are proud to be associated with this beautiful vineyard, Winmark Wines in the Hunter Valley as they celebrate the building and opening of their Winmark Cellar Door! Known as one of the most beautiful Hunter Valley vineyards, this stunning property… Read more »

Dicker Data Blog – Preparing for post-COVID-19 Webinar with Mark Iles

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At the beginning of the month our client Dicker Data (Australia’s largest IT distributor), hosted the Preparing for Post-COVID industry exclusive webinar with keynote speaker Mark Iles, Executive Consultant and Industry Analyst, Tech Research Asia. The session highlighted insights we thought could benefit our network – particularly those in the tech sector, on looking at… Read more »

June 16, 2020

Sharon Williams in Hospital and Health Care – Leadership in A Pandemic

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The spotlight has been shining on Australia’s healthcare industry as the rest of the world fights the COVID-19 pandemic. Media coverage has been intense and alarming, with news bulletins filled with scenes of hospital ICUs at breaking point as the pandemic has taken hold. In Australia, we are preparing for these worst-case scenarios. Fortunately, we… Read more »

Taurus Client, Dicker Data featured in The Eureka Report

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The growing demand for IT equipment in an increasing work from home WFH world Dicker Data’s growth strategy, expansion plans, proven track records and why Dicker Data is an income-generating stock. Dicker Data is credited as Australia’s leading locally owned and operated distributor of IT hardware, software, cloud and IoT solutions. Its 41-year legacy was… Read more »

June 11, 2020

Effective marketing in crisis – Webinar by Sharon Williams with George Sabados and Vision Brokers & Advisors

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Taurus CEO and Founder, Sharon Williams speaking with George Sabados and the Vision Brokers and Advisors Community on effective marketing in times of crisis. “The biggest message you can take is that right now is NOT the time to hideaway – it’s the time to be out there! Show empathy & help.” View the full 27-minute… Read more »

June 10, 2020

Sharon Williams in Kochie’s Business Builders – Heading back to the office

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Everything you should know as a leader before you venture back to the office. Are you ready for the face-to-face interaction as we transition back to the physical office? I wasn’t – quite! writes Sharon Williams, founder of Taurus Marketing. Yesterday, I was faced with the first face-to-face meeting since lockdown with a prospect in… Read more »

June 9, 2020

Why your digital content needs to be more than just #pictureperfect

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Creating a brand isn’t as simple as designing a logo and posting a couple of photos on Instagram with a custom hashtag. The core of what makes a brand runs deep lies in the content it constantly (and strategically) develops to engage its (hopefully) growing audience. To leave a lasting digital impression, you’ll need to… Read more »

May 20, 2020

Every child, and the child inside all of us, gifted Anthony Bertini’s latest children’s fable, ‘’Where Happiness Hides’

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The Taurus team is proud to be working with beloved Australian author Anthony Bertini and Dirt Lane Press to launch the children’s fable, Where Happiness Hides! Inspired by brevity and preciousness of life, Where Happiness Hides is available to children and families around the world who don’t always have access to books. The meaningful fable… Read more »

May 17, 2020

The power of customer experience post COVID-19

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Time of social and economic hardship is the ultimate stress-test of whether the relationship between companies and customers is robust enough to endure long term or so fragile that unexpected challenges can completely disrupt and derail the business. Optimising customer experience and effectively managing connection is crucial in the current climate, as the impression businesses… Read more »

Taurus in the media – Kicking off Q2 with a bang!

Taurus secures 8 new and returning clients – featured in B&T, Mumbrella, Influencing, Telum Media, and Social Diary and is proud to announce we are working with a wide range of new and returning clients. Sydney, Australia – Integrated PR and Marketing agency Taurus celebrates eight new and returning clients across trademarked PR, Strategy and Social… Read more »

Welcome Taurus Month!

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Our story. Our brand. Our values. 25 years in business, 4 continents and over 1000 brands. Our CEO and Founder, Sharon Williams shares the powerful meaning behind the name of our company. “I chose the name Taurus because when I looked up the star sign it represented  tenacity, passion, loyalty, sturdy, steadfast, keep going no… Read more »

CEO Note from Sharon Williams

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In our traditional celebratory Taurus month (the month of May) I headed to the city yesterday to review new office space for the Taurus team.  A location change is part of my strategy to reinvigorate the business post this COVID-19 recovery period and a brand new sparkling environment for the team and it would mark… Read more »

Workplace Mental Health Experts, 2OPHealth Occupational Psychiatry and Psychology will be joining our repertoire!

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Taurus is proud to welcome new client, 2OP Health into the mix, bringing to light an issue close to our hearts and front of mind for many at this time. 2OPHealth provides tailored occupational psychiatry and psychology services to individuals, organisations and health professionals across Australia. With a strong foundation and focus on workplace-related mental… Read more »

TaurusAppLauncher™ client On the Ball Global returns for PR and hits Channel Nine!

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Taurus is thrilled to announce the newest and sportiest member of our family – On the Ball Global, the world’s greatest football training app! Aussie-born On The Ball App is a football-specific training mobile application designed to enhance performance for players in every stage, from kids wanting to learn to beginners and elite levels. The… Read more »

Taurus expands client relationships and expertise in the technology and information security sector with FirmGuard!

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Taurus is thrilled to work alongside FirmGuard and Founder/Managing Director Dan Ussher, delivering a TaurusBullseye© Strategy Session. FirmGuard are an advisory service providing Information Security (InfoSec), Governance Risk and Compliance (CGR) expertise to Boards, Directors and organisations in highly regulated industries (including education sectors, information and technology, finance and more,) to navigate the complexities of InfoSec… Read more »

May 7, 2020

Global leader in crisis and disaster management technology Noggin launches Epidemic Response Module to address the threat of COVID-19

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Taurus is excited to embark on a new venture working on the PR launch and ongoing campaign of Noggin’s free Epidemic Response Module (ERM), to help Australian businesses prepare for, and manage their response to, the COVID-19 pandemic and prepare their return to work plans. The next-generation technology offers a mobile and desktop software package comprising… Read more »

May 5, 2020

Join Taurus client, Androgogic at Asia’s largest virtual HR conference, HR Tech Fest Connect 2020

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Join Taurus EduTech client, Androgogic at HR Tech Fest Connect 2020, Asia’s largest virtual HR conference for FREE on May 12th and 14th. Androgogic‘s CEO/Principal Education Technologist, Alexander Roche and Totara Learning‘s Chief Learning Officer, Lars Hyland will be speaking about strategies and tools that HR and education leaders should consider to manage a future… Read more »

May 3, 2020

Leading Australian and privately-owned IT services company FTS Group unveils Safety Evolved, Australia’s 1st workplace health and safety integrator!

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Taurus is proud to be working on the PR launch campaign of Safety Evolved. Australia’s 1st workplace health and safety integrator, transforming traditional safety cultures and outcomes through turnkey Environmental, Health and Safety (SaaS) solutions. Safety Evolved has developed digital tools paired with extensive capabilities and experience to deliver speed to value for industry-specific Work… Read more »

May 1, 2020

B&T feature – Taurus is proud to welcome 8 new and returning clients!

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Taurus featured in B&T Australia. Working in true Taurean style as we continue to be tenacious, passionate, steadfast and working hard in these challenging times. We kick off Q2 (and the month of Taurus) celebrating 8 new and returning clients across our trademarked Taurus Public Relations©, Taurus Bullseye Strategy© and Taurus Social© portfolios. Recently awarded… Read more »

April 29, 2020

Gold is the new Black: Taurus continues to lend PR expertise to Aussie FinTech, SendGold

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Gold is sexy again. From declining interest rates to COVID-19 impacts, investors are putting their money back in good old, Gold. Taurus is proud to be working with returning client, SendGold – Australian Fintech who’s taking Gold, digital. With the power of tech and innovation, SendGold has made purchasing and managing gold a fast, simple… Read more »

April 27, 2020

If you’re in Marketing, here are some quick tips to step up your game

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Marketing is too often taken for granted by many organisations. It is typically perceived as an add-on as opposed to an integral part of the organisation. Furthermore, the perception that Marketing is expensive consolidates the belief by some that Marketing is a luxury when it’s truly a necessity. Marketing initiatives often get boot when times… Read more »

April 24, 2020

A note from the Taurus family: Lest We Forget

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I have just finished pasting a cardboard backing on the back of my newspaper cut out of the Australian Flag.  On Anzac Day, Saturday, 25th April, I will post it on my home front window or maybe on my beautiful hedge (I am a corner plot) to mark my respect and pay tribute to our war… Read more »

April 23, 2020

Leading ASX listed tech distributor Dicker Data chooses Taurus 

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Taurus is delighted to partner with ASX listed Dicker Data (ASX:DDR) and Founder / CEO David Dicker, developing a TaurusBullseye© Strategy and integrated Public Relations and Investor Relations retainer. Proudly Australian owned and operated for over 41 years, ASX listed Dicker Data is the largest commercial technology hardware, software and cloud distributor in Australia and New… Read more »

April 21, 2020

TaurusProfile™: Keeping your Personal Brand in check!

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In today’s new normal and with the unprecedented changes requiring us to adapt almost by the hour, it’s never been more important to define, protect, evolve and differentiate your personal brand, image and expertise no matter what industry you’re in. Your personal brand is constantly being shaped and influenced by online mediums and by your… Read more »

April 17, 2020

Don’t be afraid to say the five letter word (pivot)

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We are entering a vastly different world once we come out the other side of the Coronavirus tunnel.  So ask yourself, which of the following two scenarios best describes your situation:  My business is in high demand  My brand needs to pivot  If you selected no 1, it’s worth remembering the words of successful businessman Warren Buffett “It takes 20… Read more »

April 14, 2020

Q&A: TaurusPivot – An interview with Lisa Bouari, Director of OutThought

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OutThought designs, builds and hosts intelligent AI and Virtual Assistants that automate customer service enquiries on IBM Watson technology. Lisa Bouari, Director at OutThought and her team are continuously looking at solutions to help address the current needs of organisations. In a Q&A with Taurus, Lisa shares how OutThought is responding to the COVID-19 outbreak… Read more »

April 6, 2020

Social media takes centre stage for brand building in COVID-19 era

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With the #newnormal, comes new responsibilities. As business owners and brands paddle their way around the COVID-19 global pandemic, it comes with a series of aged old worries, amplified – from customer retention to employee wellbeing and overhead costs. However, amongst all these business issues it is important to not lose sight of what counts… Read more »

April 5, 2020

Taurus long standing client Androgogic featured in SmartCompany, sharing tips on encouraging an e-workplace, remote working and keeping your team productive!

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Michael Fraser, Chief Operating Officer & Senior Educational Technologist at Androgogic was featured in SmartCompany on how they’ve made remote working a success for 15 years! Androgogic, a leading provider of Educational Technology infrastructure and services such as the Totara Learning Management System (LMS) was founded almost 15 years ago with fully remote employees as… Read more »

April 3, 2020

The sea change. Now it’s the c-change

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How quickly we’re adapting to a virtual world.   Before COVID-19, a global pandemic, affecting each and every one of us, wasn’t something a lot of us contemplated; I think we all resigned ourselves to it wouldn’t happen to me.    Now, the #newnormal as it is being described is creating a virtual world as the main channel for communication while we adhere to guidelines of social isolation, physical distancing and lockdown!   And, from the feedback online, most… Read more »

March 30, 2020

How are you? A callout to ‘not drop the ball!’

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Everyone’s situation may be different as we confront the challenges around the COVID-19 Coronavirus pandemic.  Our hearts go out to those who have lost their jobs.  Not in their wildest dreams would some Australians had envisaged a few weeks ago they would be lined up outside Centrelink offices seeking help to survive. At Taurus, I have re-engineered to keep my team… Read more »

March 24, 2020

10 Tips to de-stress at work  

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We get it – work can be stressful sometimes. On top of that, the recent COVID-19 outbreak has left us in unchartered waters, adding pressure and unnecessary stress. Take a look at our top 10 tips to de-stress at work: Breathe. Breathe in through your nose & out through our mouth.  Focus on drawing air into… Read more »

March 27, 2020

Taurus client, Noggin developed their free Epidemic Response Module in response to COVID-19 in 3 days!

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Taurus friend and client, James Boddam-Whetham and Noggin spoke to The Daily Telegraph on their initiative to help organisations and healthcare agencies combat COVID-19 with their Epidemic Response Module. “An Australian software firm Noggin is at the forefront of the crisis management of COVID-19 worldwide providing technical support for the national COVID-19 incident room centre… Read more »

March 20, 2020

An open letter to our Taurus family

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Unwavering support from the Taurus team in the COVID-19 challenge Supporting the government in this historical Team Australia moment    COVID-19 has left us in unchartered waters. I believe we’ve reached, what I have coined a #newnormal as we adapt almost by the hour to changing and challenging circumstances.  One thing is not changing.  That is, the Taurus ‘no bull’ approach, which for 25 years has underwritten the way we’ve… Read more »

March 13, 2020

Taurus wins ‘Best PR & Marketing Agency in Sydney’ in the 2020 APAC Insider Australian Enterprise Awards!

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Taurus has hit another Bullseye this week, winning the prestigious title of ‘Best PR & Marketing Agency in Sydney’ in the 2020 APAC Insider Australian Enterprise Awards. APAC Insider is a leading publication that brings readers in the Asia Pacific Region essential content and news from within the business sphere once a quarter. The 2020… Read more »

February 20, 2020

Restaurant of the month – Lotus Barangaroo!

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Located at the heart of Barangaroo, Lotus Barangaroo offers casual fine dining on Wulugul Walk. Historically home to the Gadigal people, Aboriginal people made campsites located close to the shore especially during summer. Lotus’ menu pays tribute to the original custodians with a strong focus on seafood and influenced by China’s rich history. Whether it’s… Read more »

App of the month – Zoom!

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Zoom is the leader in Top Video Conferencing Apps. Ranked #1 in Customer reviews, the enterprise video communications platform offers a seamless, reliable platform to host and join audio and video conference calls, live chats and a collaborative work spot from anywhere around the world! Founded in 2011, Zoom helps businesses and workplaces bring their… Read more »

Shout out to Taurus friend, George Hawwa and the Attention Experts team

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Attention Experts specialise in quality social media digital campaigns, policy design and community management. Founded by George Hawwa, Attention Experts prides themselves on exceptional customer service, transparent delivery, best practice strategy design and quality campaign implementation. Today, Attention Experts manage clients across 15 different industries with a focus on return on investment. For more information:… Read more »

Taurus trademarked personal branding service: Be yourself with purpose- You are the captain of your personal brand!

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TaurusProfile™ is an innovative and personalised personal branding service offered by Taurus, aimed at defining, developing and protecting the personal, professional and corporate reputation of individuals. In a highly competitive environment, building your personal profile will keep you a step ahead of your competition. With the instantaneous influence of social media platforms, it has never… Read more »

Taurus launches national health campaign: Creative & memorable EyeHealth1st Event at Sydney Art Gallery

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The Taurus team hosted the launch of ASX listed 1st Group’s LookDeeper.com.au campaign before Christmas 2019. The LookDeeper.com.au campaign was brought to life with an experiential event held at the Art Gallery of NSW, supported by guests including recognised Australians such as Kirk Pengilly INXS star and Glaucoma Australia ambassador, Layne Beachley, World Champion Surfer… Read more »

Taurus launches Mactac APAC’s Instagram account

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Every congratulations to our client, Mactac APAC for the launch of their new Instagram account @mactac_apac. Mactac APAC is the leading provider in graphic solutions with a focus on creativity, innovation, and uniqueness. With an extensive range of products, Mactac offers versatility and functionality, delivering tailor-made solutions aimed to meet customer needs within the graphic and… Read more »

Summer Drinks with the ABCC: Taurus kicks off the new decade with glamorous Ivy Pool Summer Drinks

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Sharon and the extended Taurus team hosted glamorous Summer Drinks with the Australian British Chamber of Commerce at Merivale’s beautiful Ivy pool rooftop over sunset on Tuesday, 4th February to kick off the new year. The Taurus Team was joined by Taurus friends, clients, journalists, prospects & our close companions from the Australian British Chamber… Read more »

January 31, 2020

Marketing & PR Trends for 2020

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They say open and honest communication is the key to a healthy relationship and in today’s consumer landscape, it’s more important than ever! Market changes have sparked changes in PR and marketing, disrupting everyday lives, media and organisations. Over the past few years the lines separating marketing and PR have blurred, forcing evolution of the… Read more »

February 10, 2020

How to be an ace at LinkedIn – Creating your Profile

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Here’s our mini guide to acing your profile! Once logged in, LinkedIn is great at giving you profile set up prompts to help you maximise the effectiveness of your account. Head to your profile and ensure you have a high-quality head shot as your image, something professional and preferably, high res.  Add a background image… Read more »

December 3, 2019

Note from CEO Sharon Williams

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It’s very exciting that in less than a month we start a new decade and say goodbye to the last. And at Taurus, we are celebrating with a call out to the industry to be braver and more creative! It’s time to grab the bull by the horns and reinvent. If you stay the same,… Read more »

January 24, 2020

Crisis Communications Explained

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Public Relations generally conveys positive stories and messaging. However, more commonly than you think PR is used to mitigate damage and formulate responses to incidents, occurrences, criminal attacks, and government investigations in and out of the workplace.  When done correctly, crisis communication is an effective tool to communicate with the wider public, staff, stakeholders, partners and customers. Crisis communications is a way to maintain a public image and prevent major harm and damages to the organisation and its employee. In simpler words, crisis… Read more »

November 28, 2019

Charity Screening of ‘Brabham’ At Cremorne Orpheum Sydney Tues 10th December

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Friend of Taurus, Brabham is hosting a Special Charity Screening on the 10th of December 2019 held at one of Sydney’s great art deco cinemas, The Cremorne Orpheum Picture Palace, boasting a fully license bar. Sydney audiences will get an exclusive opportunity to see the new international documentary film, ‘Brabham’, which tells the story of… Read more »

November 26, 2019

ABCC Case Study for Taurus PR Services– Media mentoring for the oldest chambers in Australia

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Some CEO(s) might be comfortable answering most questions thrown by reporters but handling and dealing with media on global, time sensitive, ground-breaking announcements can be tricky and challenging. The Australian British Chamber of Commerce or ABCC’s CEO David McCredie, is an already confident and eloquent speaker, but he engaged Taurus for media mentoring and to… Read more »

Cydney O’ Sullivan hosts 3-day Seminar for Authors & Speakers

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Taurus’ friend, Cydney O’Sullivan, founder of the Celebrity Experts Network and Motivational Speakers International, is an entertaining speaker who helps others thrive in their fields by clearing their bottlenecks to marketing and promotional success. She recently hosted the ‘Discover How to Become A Celebrity Author & International Speaker’ three-day seminar in Sydney. The seminar provided… Read more »

Taurus Profile™ – Our personal branding service

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Taurus Profile™ is a personal branding service offered by Taurus, aimed at defining, developing and protecting the profile-leading individuals. With the rise of social media platforms, it’s more important than ever to differentiate yourself from your competitor and break through the clutter. Your personal brand or ‘digital resume’ is constantly being shaped and influenced by… Read more »

The Taurus team is proud to be working alongside BECODE CEO & Founder Will Marshall and the BECODE team!

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BECODE is redefining intelligence in the construction industry. The goal is simple: to remove the ‘noise’ from the design and construction process so that every building is a safe one. Gone are the days of scouring through the BCA for compliance information. BECODE gives you speed, flexibility, accuracy and options, all to the letter of… Read more »

Taurus welcomes Bryks Lawyers as a new client

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Taurus is thrilled to be working with Dorota Bryks, the award-winning Principal Lawyer at Bryks. Bryks is a law firm servicing small to medium enterprise clients on business related legal matters including transactions, contracts, competition and consumer law. Bryks Lawyers advises a diverse range of clients including public companies, subsidiaries of multinationals, small and medium… Read more »

Taurus welcomes new PropTech client, Guesty, global short-term rental property management platform

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Established in 2013 by twin brothers Amiad & Koby Soto, short-term rental property management platform, Guesty makes its Australian debut. As short-term rentals significantly grow in popularity, properties and entire buildings are being snapped up by professional property managers and property management companies looking to oversee the hottest inventory in key destinations. Guesty’s property management… Read more »

November 11, 2019

Taurus client, LexX Technologies- Launches New Platform Demo

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LexX Technologies have recently released a new and extensive platform demo of their flagship technology – LexX. In collaboration with Taurus Marketing, this exciting new demo is a comprehensive look into the organisation, the LexX Platform, it’s features and a product walk through. LexX Technologies provides intelligent technology to maintenance technicians and aims to optimise… Read more »

November 11, 2019

5 Reasons Your Business Needs To Get Serious About Social Media

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In millions of households across Australia, the early morning social media ritual is the only way to start the day. The all-purpose smartphone has become the first step in our daily routines, silencing the alarm to check emails and scroll through ‘socials’ before we put a foot on the floor! Most people do this again… Read more »

November 6, 2019

5 Advantages of Public Relations

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In recent years, we have seen a significant shift from traditional marketing to an integrated marketing approach. As an important aspect of integrated marketing communication, Public Relations or widely known as PR enables businesses to reinforce their advertising message effectively and in an authentic manner. Public relations is a powerful management tool for companies to… Read more »

October 30, 2019

How you can use PR for growth & avoid ‘flying under the radar’

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Many companies are focused on ‘growth’, with the job title ‘Chief Growth Officer’ becoming increasingly popular, some even replacing their CMO’s with CGO’s. It’s important to have a communications strategy to sit alongside your business objectives. Some may like the idea of ‘flying under the radar’, in terms of engaging in marketing activities and PR strategies for their… Read more »

October 14, 2019

New Client Announcement, IV League Drips, Sydney’s Leading Mobile IV Concierge

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Founded in 2018 by Rosalie McEvedy, a medical professional with over five years’ experience in the pharmaceutical and medical industry, IV League Drips specialises in preventative vitamin, mineral and nutrient solutions for optimised body function, inner health, and wellness. IV League Drips is Sydney’s first fully mobile IV drip service, bringing the convenience and benefits… Read more »

September 19, 2019

Lauren Hannaford FHIT Program

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Looking to balance work life and fitness? We invite you to try FHIT by Lauren Hannaford, an online fitness training program you can do anywhere, anytime – no equipment needed! FHIT is based on a holistic approach to training and life. It’s all about HEALTH, HEART and HAPPINESS. It’s about real results for real bodies… Read more »

Taurus Strengthens Team and proudly welcomes Ian Dose!

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Our CEO Sharon Williams and Ian were featured in industry news verticals Mumbrella, B&T, Telum Media, Media Connect (Influencing) and the Social Diary! Two of Australia’s heavyweight public relations practitioners have teamed up at Taurus, the Sydney-based Integrated Marketing, Public Relations and Communications agency.  Taurus CEO, Sharon Williams – who earlier this year was named… Read more »

Client Event – Edutech provider, Androgogic hosted the VR/AR Immersive Technology & Learning Management Systems Event!

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On 21 August 2019, Androgogic hosted the fourth VR AR Association, Global Mindset Bizri Academy event on Immersive Technology and Learning Management Systems! The Taurus team attended the event and had exclusive insights on:   Innovative use of VR/AR in clean sport education to help young athletes VR/AR/360 in your Learning Management System  Using SCORM and xAPI to… Read more »

September 19, 2019

Welcoming Cindy Alexandra

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Taurus welcomes Cindy Alexandra to the team. Cindy joins us as an Account Executive who is passionate and motivated having completed a business degree at University of Technology Sydney (UTS) Business School majoring in Marketing and minoring in Finance with an interest in Public Relations and Digital Marketing.  Cindy has completed a Diploma of Business at… Read more »

Smoking Gun Bagels

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One of our favourite Taurus Treats! Smoking Gun Bagels is a delectable business bringing Montreal Bagels to downtown Sydney – which we may, on occasion UberEats into the office from their Woolloomooloo HQ. Our favourites include the Pastrami with chimichurri, cheese and pickles or the Smoked Salmon with capers and pickled fennel. They bake each batch of bagels in a custom-built… Read more »

A Doughlish Client Case Study – Edible Cookie Dough

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When two young entrepreneurs Adam and Saul Caspary approached Taurus prior to launch, they were deciding on brand colours, logos, pricing, Cookie Dough flavours, a website and social pages.  They wanted to create a buzz around the brand ready for their launch and drive traffic to the pop up cart that was their business model.  They were hesitant to… Read more »

Welcoming new client Word Birds, the Teleprompting & Autocue Specialists

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Taurus welcomes new client WordBirds, the Teleprompter and Autocue Specialists. Run by Danielle Cleary and Kennie Ward, the brand has supported presenters for over 20 years collaborating with clients to deliver seamless productions across Australia including, live conferences and events. They have worked with brands such as Big Brother, The X Factor, Commonwealth Bank and… Read more »

July 12, 2019

Bar of the month ‘Employees Only’ Sydney

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Last week Taurus visited Employees Only, the cocktails were creative and the food was delicious! Perfect for a multitude of occasions the bar is coined one of the best in the world, originally from New York they opened in Sydney in 2018. Employees Only is located next to Martin Place at 9a Barrack St Sydney,… Read more »

July 11, 2019

Taurus Shout out to Robyn Foyster and The Carousel

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Taurus has had a long-standing relationship with Robyn Foyster (former editor-in-chief of The Australian Women’s Weekly, New Idea and publisher of Harper’s BAZAAR, Woman’s Day, Cosmopolitan, Grazia and Madison). Robyn has over 30 years’ experience as a journalist and TV producer, and is owner and publisher of the lifestyle websites TheCarousel.com, GameChangers.com.au and WomenLoveTech.com. Robyn… Read more »

July 9, 2019

Software of the month – ‘Hubspot’ the Sales, Marketing, Service & CRM solution

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HubSpot is a cloud-based CRM, Marketing, Sales and Service software platform that helps businesses launch, grow and control their marketing efforts. It says manage their sales processes, and support the ongoing needs of their customer base. It includes everything a marketer needs to increase website traffic, convert website visitors into leads, and “close the loop”… Read more »

July 8, 2019

Taurus Friend, Michael Jacobsen Launches ‘Entrepreneurs, Mavericks and Empire Builders’ Book

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Taurus friend Michael Jacobsen has launched ‘Entrepreneurs, Mavericks and Empire Builders’ a book with over 20 compelling interviews with leading Australian and international entrepreneurs and innovators. The stories endeavour into the ‘Captains of Industry’ including household personalities and companies, with insights into the secrets of their successes. The tales are authentic, warm and inspirational and… Read more »

July 11, 2019

Note from CEO Sharon Williams

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The cold weather took a while to arrive but having already passed the longest day, it’s only 6 weeks till Spring! We already feel we have a Spring in our step at Taurus with an exciting list of new clients and long-standing friends coming back to us. We enjoyed our offsite at the beautiful and… Read more »

July 5, 2019

Sharon Williams Speaking at MyNetFone Group

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Founder & CEO of Taurus Marketing, Sharon Williams shares her thoughts on marketing strategy and branding to Tech Entrepreneurs at MyNetFone! The MyNetFone team were so professional in running this event. Crystal Liu thank you for all the excellent coordination and smooth and easy run-up. We were so impressed. The audience was engaged and interesting… Read more »

Client Announcement Major Tech Leader Synology

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Taurus welcomes major technology leader in the private network space, Synology Inc. Founded in 2000, Synology create network-attached storage (NAS), IP surveillance solutions, and network equipment that transforms the way users manage data, conduct surveillance, and manage networks in the cloud era. Synology recently hosted the Synology Solution Exhibition in Taipei! The event explored the… Read more »

Client Announcement JustCo

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Taurus is proud to be working with Singapore-born brand JustCo as they make their Australian debut! Asia’s leading co-working space JustCo has officially opened its first center in the heart of Sydney’s CBD on 175 Pitt Street with plans to expand further to 60 Margaret Street. This will see JustCo expanding its regional footprint to… Read more »

Client Announcement EyeHealth1st

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We are thrilled to welcome back the client we initially named and branded from all the way back in 2012, 1stAvailable. Now rebranded as MyHealth1st and listed on the ASX Taurus is helping with a new service offering called EyeHealth1st . This National eye health campaign for independent optometrists will focus on a theme of… Read more »

Winmark Wines, Hunter Valley

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Taurus friend Karin Adcock has revamped and launched the former Poole’s Rock Vineyard in Broke the Hunter Valley that was previously owned by David Clarke to create a stunning new venue called Winmark Wines. The revamped property has a new refurbished Chardonnay vineyard, pool, tennis courts and private accommodation for up to 32 guests. The… Read more »

May 8, 2019

Our client Androgogic exhibits at the 2019 HR Festival Asia in Singapore!

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Our clients Androgogic were exhibitors at the 2019 HR Festival Asia in Singapore!  For the first time ever two of the world’s leading events – HR Technology Conference & Exposition (US) and HR Summit (Asia) joined forces in Asia to create the largest gathering for the HR and Tech industries in Singapore.   Androgogic were amongst 100+ exhibitors at the event. To learn more… Read more »

April Note from CEO Sharon Williams

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Only 8 weeks to go until financial year end and I’m sure like me, you’re evaluating the year, progress, performance (my own) and striving to over-reach those targets – even if your fiscal year falls differently. After 23 yrs in business, I find ongoing evaluation is key to building performance of my company, people and… Read more »

The Taurus team are multi-talented – Fiction writer Belinda Williams brings us Wild Heart

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Congratulations to our Taurus friend and former team member Belinda Williams for the launch of her new contemporary romance book, Wild Heart! This is the 4th Book in Belinda’s Hollywood Hearts series. Is Hollywood’s most formidable actress a match for one of the world’s toughest stuntmen? Faith Martin is not having a mid-life crisis. Never… Read more »

April 26, 2019

Androgogic driving new innovation in content learning – New client announcement

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Taurus is proud to have Alexander Roche and Ron Stephens as Taurus clients and friends. Androgogic is a leading provider of Educational Technology infrastructure and services such as Learning Management Systems (LMS).  Androgogic has the expertise, team and technology to help you achieve your learning and business objectives. They work with clients to design and… Read more »

Littlescribe bringing purpose to writing for children – New client announcement

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Taurus was thrilled to work alongside Littlescribe, delivering a  TaurusBullseye© Strategy Session. Littlescribe, an online platform and App makes it easy for students and children to write and create self-written, original books to empower their love of reading, writing and sharing. Jenny Atkinson founded Littlescribe in 2015 with the aim of giving children a purpose… Read more »

Team building Cocktails – Blu Bar on 36

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One of our most successful team events has been cocktail making at Blu Bar on 36, the top level of the Shangri-La Hotel in Sydney. The Taurus Team treated ourselves to an afternoon of entertainment and delectable items working across and behind the bar to create some tasty treats. Not to mention the view! We… Read more »

March 26, 2019

Sharon Williams Speaking at UTS Insearch Leadership Program

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On March 8 2019, Sharon Williams, our CEO was at the UTS Insearch presenting at the Leadership Program discussing all things personal branding! The Leadership Program, is facilitated by UTS Insearch for both domestic and international students with the aim of helping students prepare and transition from education to careers in Australia and across the… Read more »

April 26, 2019

Pioneering cosmetic centre – Geniale’s First Birthday!

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Visiting our friends at Geniale to celebrate their first birthday! Geniale is a premier cosmetic centre in Drummoyne NSW, founded by Doctor Mike Schenouda. They host an extensive range of services from cosmetic and beauty to skin cancer and surgical services. They have nailed a wholesome approach to looking after yourself! The event was beautiful… Read more »

February 7, 2019

Bar of the month! Maybe Sammy

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Maybe Sammy Bar, welcome to town the Taurus team are already fans!   The rebirth of cool, the era where fashion and fun prevailed, the roaring fifties are back and just around the corner!   Maybe Sammy is a fifties inspired bar located in The Rocks, check them out here https://maybesammy.com

Taurus Welcomes New Accounting & Finance Performance Client, The Outperformer

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The Outperformer is an Australian award-winning business providing accounting and finance professionals with the tools to enhance their career. With an online platform, one on one career support and group and in-house programs The Outperformer believe in the power of innovation, collaboration and career development – offering solutions across career management, executive coaching, business partnership,… Read more »

Note from CEO Sharon Williams

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Happy new year everyone and now Australia day weekend is over, the real work for 2019 begins. We’ve been back at work for some weeks and have already signed new clients, planned our kick-off and the Taurus team have each enjoyed an extensive break over the holidays so we are back in full flight, and… Read more »

December 5, 2018

Note from CEO Sharon Williams

These last two months has seen us deep in awards and achievements from every quarter, from our own PRIA Golden Target award application for our work with New Direction Care to the Australia Day Corporate Club celebration with basketball hero Andrew Bogut and the inspiring international Advance of the year awards at Town Hall. We… Read more »

December 4, 2018

Melbourne Cup 2018

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The Taurus Team celebrated Melbourne Cup in Style this year around the corner from Merivale’s Ivy complex at popular restaurant, China Lane. The nine-course banquet and Rose tasting went down a treat with the succulent pork belly being a crowd favourite. The Team received prizes for best dressed, best hat and had a trifecta winner amongst us!

November 23, 2018

Lauren Hannaford speaks to Inspire Sport about how exercise impacts educational performance!

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The benefits of exercise and healthy living reaches far beyond the physical aesthetic the world sees. It has been scientifically proven that a fit and nutritious lifestyle benefits your mental health, academic performance and overall happiness. Whether your training at the gym or challenging yourself with a fitness program like FHIT by Lauren Hannaford or in a… Read more »

November 15, 2018

Note from CEO Sharon Williams 

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October saw us deep in awards and achievements from every quarter, from our own PRIA Golden Target award application for our work with New Direction Care aged care innovation to the Australia Day Corporate Club celebration with basketball hero Andrew Bogut and the inspiring international Advance of the year awards at Town Hall. We took… Read more »

November 10, 2018

Advance Awards 

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Advance is the largest global community of high achieving Australians. Each year they host the Global Australian of the Year Awards. The event celebrates international Australian’s who exhibit remarkable talent, exceptional vision and ambition.  We mixed with our favourite, Scott Farquhar and Mike Cannon Brookes and captains of industry including Carla Zampatti at Sydney Town Hall.… Read more »

November 6, 2018

Sharon Williams speaks on personal branding at the UTS Insearch Leadership Program!   

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On October 4th 2018, Sharon Williams was part of the UTS Insearch 2018 Leadership Program, speaking to international students on the importance of personal branding.  The program included a series of educational, fun and interactive workshops that essentially helped provide international students with insights and develop a set of skills that can be applied in their education and career… Read more »

November 5, 2018

#NOBULLAPPROACH Taurus FastTrack™ Intern Blog – Do you know someone who would like to intern with us?

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This year I had an amazing opportunity to intern at Taurus Marketing under the Taurus FastTrack™ program.   I feel the internship helped progress my knowledge, confidence and even my interest in my chosen field. I joined Taurus in the start of June, and being my first Internship it was a great experience. Every day I… Read more »

November 4, 2018

Restaurant of the month – Saké Restaurant & Bar  

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We’ve selected Sake as our new restaurant of the month! Our Restaurant of the month is Saké Restaurant & Bar in Sydney’s Double Bay. The Japanese restaurant has a modern twist with vibrant and rustic-chic dining and an inventive way of serving sushi and sashimi. Oh, and their cocktails are fabulous! The Taurus team would… Read more »

September 29, 2018

September note from CEO Sharon Williams 

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As we head towards Christmas, I’m particularly proud of the Taurus team as we celebrate a wide range of major wins including introducing a 5 month old company into the AFR, promoting the fun and fitness of Lauren Hannaford of FHIT (Functional High Intensity Training) expert, boosting enrolments for our childcare group Integricare and drawing attention to… Read more »

September 26, 2018

The Tour De Cure 2018 Spring Lunch

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The Tour De Cure 2018 Spring Lunch was such fun, thank you fashion brand Allegra Lombardi for the special invite! The lunch is held annually, raising money to support Doctors and scientists who’ve dedicated their lives to uncovering a cure for cancer, in particular, this year, brain and ovarian cancers. ‘The Races’ theme brought great… Read more »

September 18, 2018

Taurus Welcomes BéZIER!  

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We are proud to introduce a partnership with talented new Sydney videographers and co-founders of BéZIER, Sebastien Phillips and Juris Malasenoks. Sebastien and Juris kickstarted the year with the launch of their company BéZIER. Having the ability to learn and implement quality industry standards paired with their passion for filming, animating, editing and creating. They… Read more »

September 15, 2018

Hubert Restaurant of the Month

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We are loving this speakeasy bar and the colours of Hubert it transports us back to Chicago! Basement 15, Bligh Street, Sydney 02 9232 0881 www.restauranthubert.com    

September 11, 2018

#NOBULLAPPROACH Taurus FastTrack™ Intern Blog

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Taurus has a well-established graduate and intern program called TaurusFastTrack™ and we welcome contributions from their experience with us. Annette undertook a three-month internship at Taurus and came to us with an interest in Public Relations and Marketing. In her time with us, she was exposed to a wide range of activities and responsibilities working… Read more »

Walk Against Youth Violence

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Next Sunday, September 23rd come and join us on the beautiful scenic 10km walk to raise funds for victims of youth crime. Coffee van at the start to send you on your way and a Free BBQ at the finish line to keep you going for the rest of the day! Limber up and get ready to… Read more »

September 5, 2018

Looking for a corporate gift? 

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Be it for Melbourne Cup, Christmas or just a friendly client gift, Cocktail Archive Co is a fun emerging trendsetting gift your clients will love you for! Specialising in the corporate world Cocktail Archive Co. is an online bottled cocktail shop, offering premium and handcrafted cocktails for your home, office or event.      Sharon and the… Read more »

Welcome Paula and the Academy of Entrepreneurs!

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Taurus is thrilled to welcome Paula Mills and The Academy of Entrepreneurs on a new PR adventure!  Building a bridge between education and the start-up world, The Academy is the first incubator nationally accredited as a college based in Sydney, offering Diplomas and Advanced Diplomas of Business and Entrepreneurship. The college offers mentoring and coaching programs to… Read more »

August 29, 2018

Taurus Supplier – Floating Designs

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Jess and Alex from Floating Designs created an awesome wow factor on the evening of our party. They transformed our lobby and stunning terrace into a funky creative space for us to hold our party. They did a balloon art across one wall and wrapped it around our huge 30 kilo cake! It made a… Read more »

August 21, 2018

It’s our birthday!

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Tuesday 21st August marks Taurus 23rd birthday and also our third week in our beautiful new office space! To celebrate we went all out to celebrate with Taurus Balloons and personalised Cupcakes for our neighbours and Veuve Cliquot Champagne and Palings Flowers for the team!  

August 15, 2018

August Note from CEO Sharon Williams

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I can’t quite believe we are on countdown till Christmas and on the final leg of our first financial year quarter. It’s been a great start to our fiscal year with change and evolution moving into our new office space. The team have had some super wins, with new clients and current clients re-engaging us,… Read more »

August 11, 2018

Taurus and Lauren Hannaford continue the FHIT journey – and yes, Sharon’s trying it out!  

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Taurus is excited to welcome back client and friend, Lauren Hannaford!  Lauren is the founder and creator of the new revolutionary online training program FHIT by Lauren Hannaford. As the name suggests Functional High-Intensity Training, the program features Lauren’s unique style of physical workouts with a focus on strength and conditioning. Lauren is a former… Read more »

July 28, 2018

July note from CEO Sharon Williams

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After running a business for 22 years, I’ve learnt it’s not OK to stand still and complacency is not acceptable. Just as you get comfortable, you have to throw it all up in the air and re-examine opportunities. I first looked at co-working spaces 4 yrs ago and registered my interest. At that time, I was concerned the space… Read more »

July 24, 2018

Our New Office

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Taurus has kickstarted the new fiscal year with a relocation from our George Street premises just 400 metres down the road to Level 13, 50 Carrington Street.  We are right opposite Wynyard station, sitting above Wynyard Park. Our new location in one of Sydney’s primary business precincts is within minutes of Barangaroo and Martin Place and n the heart of… Read more »

August 29, 2018

Taurus Celebrates 23 years!

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To celebrate our birthday and office relocation into our Cogravity space on August 1st we decided to throw a party to say hi to our new neighbours. We entertained over 100 with less than 10 days notice and welcomed a mixture of Taurus past clients, current clients, friends and many of our new CoGravity neighbours.… Read more »

July 22, 2018

Taurus welcomes Solo & Smart

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Taurus is delighted to be working alongside Patrick Harrison and his unique and automated money management App, Solo & Smart. With a passion for self-employment, Patrick works with individuals and businesses to empower success and simplify the process of working with subcontractors. The App is designed specifically to help self-employed and sole entrepreneurs to organise,… Read more »

July 20, 2018

Client Announcement – DLG

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Taurus Welcomes Digital Lifecycle Group. We are delighted to announce the return of long-standing client and friend Ian Woollett at CDRU  to launch of his new company Digital Lifecycle Group. DLG has been formed to meet growth objectives to evolve its leadership position as a complete digital lifecycle service provider, delivering strategy, sourcing to execution, servicing the… Read more »

July 19, 2018

AI & The IoT Event

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One of the many events we attended last month was with our close friends at The Australian British Chamber of Commerce – a lunch around the topic The Fourth Industrial Revolution – AI and IoT. The speakers touched on the rise of Artificial Intelligence and it was entertaining, thought-provoking with a lot of laughs. The good… Read more »

July 5, 2018

Taurus supplier of the month, BéZIER!   

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Taurus is proud to introduce talented new Sydney videographers and co-founders of BéZIER, Sebastien Phillips and Juris Malasenoks.  Sebastien and Juris kickstarted the year and their passion for filming, animating, editing and creating with the launch of their company BéZIER. Operating to quality industry standards they have expertise in Film, 2D & 3D animation to create engaging content. “We started… Read more »

July 3, 2018

Taurus Restaurant of the Month – Pendolino

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Taurus restaurant pick of the month goes to Pendolino located in the Strand Arcade in Sydney this restaurant hosts the title of our favourite Italian! We can’t decide our favourites here – as they’re all so delicious! Shop 100 Level 2 The Strand Arcade. 412-414 George Street Sydney NSW 2000 (02) 9231 6117

June 27, 2018

Restaurant of the Month Machiavelli

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One of our favourite business lunch destinations, Machiavelli boasts a delicious Italian menu and has stood for 30 strong years. The room is filled with power portraits and filled by corporates and politicians. 02 9299 3748 123 Clarence St Sydney NSW, 2000 reservations@machiavelli.com.au

June 23, 2018

Client Announcement CorProfit

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Taurus welcomes back our long-term client CorProfit, a world leader in risk management. They provide solutions via strategic consultancy, methodology and technology to global organisations in the public and private sector. Taurus will be assisting CorProfit fine-tune their marketing strategy. http://www.corprofit.com

June 7, 2018

Taurus hosts a successful event launching the LASHD App

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On Wednesday 20th June, Taurus together with the Lashd team launched Australia’s latest on-demand beauty service App, Lashd. The Taurus team planned and managed the event which took place at The Dockside Group’s L’Aqua venue and was hosted by Australian entrepreneur, author and The Collective Hub’s very own Lisa Messenger. We had a total of… Read more »

June note from CEO Sharon Williams

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The Taurus team have just finalised a number of KPI busting successful events this month and this issue is all about our event expertise and experience. We love events and helping clients to think strategically about what they want to achieve and then to conduct a clever holistic and integrated approach to make each event… Read more »

May 2, 2018

Marketing & PR Success To Hit The Taurus Bullseye

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Our proven integrated approach to Marketing & PR success. The Taurus team consists of both in-house marketing experts and agency directors, so we understand the business from both sides of the fence. We start with your company’s fundamental business objectives and align your marketing and digital strategies to support these. Taurus offers unparalleled levels of… Read more »