Blog

December 3, 2019

Note from CEO Sharon Williams

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It’s very exciting that in less than a month we start a new decade and say goodbye to the last. And at Taurus, we are celebrating with a call out to the industry to be braver and more creative! It’s time to grab the bull by the horns and reinvent. If you stay the same,… Read more »

November 26, 2019

App of the month- SLACK!

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SLACK is a chatroom for teams to communicate with their colleagues. Whether it’s for a group discussion or private conversation, SLACK allows team to do it all in one place. SLACK is available to use on any device and is accessible at the office or on the go, bringing team communication and collaboration into one… Read more »

New champagne bar in QVB Sydney

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QVB’s New Champagne Parlour and Bar is here! Located at the iconic landmark at the heart of the city, Queen Victoria Building. The newly opened Reign is Sydney’s new premium Champagne Parlour and Bar. Reign opens 7 days a week from day to night- making it perfect for your afternoon tea or your late-night drinks.… Read more »

Taurus Profile™ – Our personal branding service

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Taurus Profile™ is a personal branding service offered by Taurus, aimed at defining, developing and protecting the profile-leading individuals. With the rise of social media platforms, it’s more important than ever to differentiate yourself from your competitor and break through the clutter. Your personal brand or ‘digital resume’ is constantly being shaped and influenced by… Read more »

Cydney O’ Sullivan hosts 3-day Seminar for Authors & Speakers

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Taurus’ friend, Cydney O’Sullivan, founder of the Celebrity Experts Network and Motivational Speakers International, is an entertaining speaker who helps others thrive in their fields by clearing their bottlenecks to marketing and promotional success. She recently hosted the ‘Discover How to Become A Celebrity Author & International Speaker’ three-day seminar in Sydney. The seminar provided… Read more »

Taurus welcomes Bryks Lawyers as a new client

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Taurus is thrilled to be working with Dorota Bryks, the award-winning Principal Lawyer at Bryks. Dorota was a finalist of the ‘Sole Practitioner of the Year’ Awards run by lawyers weekly in 2016, 2017 and 2018 and plans to take business law head on in 2020 with a new look and feel to the business.… Read more »

Taurus welcomes new PropTech client, Guesty, global short-term rental property management platform

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Established in 2013 by twin brothers Amiad & Koby Soto, short-term rental property management platform, Guesty makes its Australian debut. As short-term rentals significantly grow in popularity, properties and entire buildings are being snapped up by professional property managers and property management companies looking to oversee the hottest inventory in key destinations. Guesty’s property management… Read more »

November 11, 2019

Taurus client, LexX Technologies- Launches New Platform Demo

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LexX Technologies have recently released a new and extensive platform demo of their flagship technology – LexX. In collaboration with Taurus Marketing, this exciting new demo is a comprehensive look into the organisation, the LexX Platform, it’s features and a product walk through. LexX Technologies provides intelligent technology to maintenance technicians and aims to optimise… Read more »

November 6, 2019

5 Advantages of Public Relations

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In recent years, we have seen a significant shift from traditional marketing to an integrated marketing approach. As an important aspect of integrated marketing communication, Public Relation or widely known as PR enables businesses to reinforce their advertising message effectively and in an authentic manner. Public relation is a powerful management tool for companies to… Read more »

October 30, 2019

How you can use PR for growth & avoid ‘flying under the radar’

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Many companies are focused on ‘growth’, with the job title ‘Chief Growth Officer’ becoming increasingly popular, some even replacing their CMO’s with CGO’s. It’s important to have a communications strategy to sit alongside your business objectives. Some may like the idea of ‘flying under the radar’, in terms of engaging in marketing activities and PR strategies for their… Read more »

October 14, 2019

New Client Announcement, IV League Drips, Sydney’s Leading Mobile IV Concierge

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Founded in 2018 by Rosalie McEvedy, a medical professional with over five years’ experience in the pharmaceutical and medical industry, IV League Drips specialises in preventative vitamin, mineral and nutrient solutions for optimised body function, inner health, and wellness. IV League Drips is Sydney’s first fully mobile IV drip service, bringing the convenience and benefits… Read more »

September 19, 2019

Lauren Hannaford FHIT Program

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Looking to balance work life and fitness? We invite you to try FHIT by Lauren Hannaford, an online fitness training program you can do anywhere, anytime – no equipment needed! FHIT is based on a holistic approach to training and life. It’s all about HEALTH, HEART and HAPPINESS. It’s about real results for real bodies… Read more »

September 23, 2019

3 Books Every Young PR Gun Should Read

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“Reading is essential for those who seek to rise above the ordinary,” says American Entrepreneur Jim Rohn. If by any chance he’s right, then we had better start flipping! There are some books that you never really stop reading. Like a good earworm, their words, wisdom and advice ring true to you and never really… Read more »

September 19, 2019

5 Resume Writing Tips to Help You Land Your Dream Job

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In today’s competitive and ever-changing landscape, looking for a job can be dreadful and stressful. If you’re in the market for a new job or just simply looking for change, you probably know that the first step is to send out your resume to show off your education, skills, and experience. Often, first impressions are… Read more »

What is PR?

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PR (Public Relations) is one segment of marketing, the difference is the end goal. ‘Marketing’ aims to sell a product or service, whereas PR aims to build a beneficial relationship with key audiences and target markets.  PR works well with a great website, great design, great branding, video, and inbound lead generation programs. Public Relations covers… Read more »

Taurus Strengthens Team and proudly welcomes Ian Dose!

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Our CEO Sharon Williams and Ian were featured in industry news verticals Mumbrella, B&T, Telum Media, Media Connect (Influencing) and the Social Diary! Two of Australia’s heavyweight public relations practitioners have teamed up at Taurus, the Sydney-based Integrated Marketing, Public Relations and Communications agency.  Taurus CEO, Sharon Williams – who earlier this year was named… Read more »

Starlight MeetMagic Meetings for Good

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Meet Magic – This October, Starlight is partnering up with MeetMagic in challenging C-Suite Executives from Australia’s top businesses to pledge 45 minutes of their time to take a Meeting for Good. For every meeting, MeetMagic will make donations to provide aid for the hospital experience of 18 children. If you’re interested in helping MeetMagic combine… Read more »

Client Event – Edutech provider, Androgogic hosted the VR/AR Immersive Technology & Learning Management Systems Event!

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On 21 August 2019, Androgogic hosted the fourth VR AR Association, Global Mindset Bizri Academy event on Immersive Technology and Learning Management Systems! The Taurus team attended the event and had exclusive insights on:   Innovative use of VR/AR in clean sport education to help young athletes VR/AR/360 in your Learning Management System  Using SCORM and xAPI to… Read more »

Smoking Gun Bagels

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One of our favourite Taurus Treats! Smoking Gun Bagels is a delectable business bringing Montreal Bagels to downtown Sydney – which we may, on occasion UberEats into the office from their Woolloomooloo HQ. Our favourites include the Pastrami with chimichurri, cheese and pickles or the Smoked Salmon with capers and pickled fennel. They bake each batch of bagels in a custom-built… Read more »

Welcoming Cindy Alexandra

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Taurus welcomes Cindy Alexandra to the team. Cindy joins us as an Account Executive who is passionate and motivated having completed a business degree at University of Technology Sydney (UTS) Business School majoring in Marketing and minoring in Finance with an interest in Public Relations and Digital Marketing.  Cindy has completed a Diploma of Business at… Read more »

Tech Patrol – Seriously the best IT support!

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Tech Patrol is a collaborative IT Managed Services provider, delivering strategic business outcomes for our team at Taurus. In the words of Paul Chait, CEO, “With Technology Success, we become a true business partner with our clients and begin to impact the big costs that affect the bottom-line”‘. Paul is even offering Breakfast or lunch… Read more »

A Doughlish Client Case Study – Edible Cookie Dough

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When two young entrepreneurs Adam and Saul Caspary approached Taurus prior to launch, they were deciding on brand colours, logos, pricing, Cookie Dough flavours, a website and social pages.  They wanted to create a buzz around the brand ready for their launch and drive traffic to the pop up cart that was their business model.  They were hesitant to… Read more »

Taurus CEO name in Top 10 Women Entrepreneurs for 2019

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After working in marketing for almost 3 decades, across 4 continents and over 1000 brands, Sharon has built and grown an industry leading and award-winning integrated PR & Marketing agency. We are delighted that Sharon has just secured the award for Australia’s Top Ten Women Entrepreneurs 2019, run by the UK’s Business Game Changer Magazine.… Read more »

Note from CEO Sharon Williams

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Taurus is bouncing into Spring with a swag of new clients, returning clients and new services. Having celebrated our 24th birthday in August, I am delighted at this wonderful team and the clients we get to work on each day, some who come back year after year.  The end of first financial quarter is always… Read more »

July 12, 2019

Bar of the month ‘Employees Only’ Sydney

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Last week Taurus visited Employees Only, the cocktails were creative and the food was delicious! Perfect for a multitude of occasions the bar is coined one of the best in the world, originally from New York they opened in Sydney in 2018. Employees Only is located next to Martin Place at 9a Barrack St Sydney,… Read more »

July 11, 2019

Taurus Shout out to Robyn Foyster and The Carousel

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Taurus has had a long-standing relationship with Robyn Foyster (former editor-in-chief of The Australian Women’s Weekly, New Idea and publisher of Harper’s BAZAAR, Woman’s Day, Cosmopolitan, Grazia and Madison). Robyn has over 30 years’ experience as a journalist and TV producer, and is owner and publisher of the lifestyle websites TheCarousel.com, GameChangers.com.au and WomenLoveTech.com. Robyn… Read more »

Note from CEO Sharon Williams

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The cold weather took a while to arrive but having already passed the longest day, it’s only 6 weeks till Spring! We already feel we have a Spring in our step at Taurus with an exciting list of new clients and long-standing friends coming back to us. We enjoyed our offsite at the beautiful and… Read more »

July 9, 2019

A Modern History of Public Relations

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1904 a ‘counselling office’ was opened by Ivy Lee who’s first client was the Pennsylvania Railroad. He’s said to have invented the ‘press release’ and invited the press to the scene of a rail accident before there were alternate versions of the story published & it worked! Ivy Lee was appointed publicity counsel to John… Read more »

July 8, 2019

Taurus Friend, Michael Jacobsen Launches ‘Entrepreneurs, Mavericks and Empire Builders’ Book

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Taurus friend Michael Jacobsen has launched ‘Entrepreneurs, Mavericks and Empire Builders’ a book with over 20 compelling interviews with leading Australian and international entrepreneurs and innovators. The stories endeavour into the ‘Captains of Industry’ including household personalities and companies, with insights into the secrets of their successes. The tales are authentic, warm and inspirational and… Read more »

July 5, 2019

Sharon Williams Speaking at MyNetFone Group

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Founder & CEO of Taurus Marketing, Sharon Williams shares her thoughts on marketing strategy and branding to Tech Entrepreneurs at MyNetFone! The MyNetFone team were so professional in running this event. Crystal Liu thank you for all the excellent coordination and smooth and easy run-up. We were so impressed. The audience was engaged and interesting… Read more »

Client Announcement Major Tech Leader Synology

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Taurus welcomes major technology leader in the private network space, Synology Inc. Founded in 2000, Synology create network-attached storage (NAS), IP surveillance solutions, and network equipment that transforms the way users manage data, conduct surveillance, and manage networks in the cloud era. Synology recently hosted the Synology Solution Exhibition in Taipei! The event explored the… Read more »

Client Announcement JustCo

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Taurus is proud to be working with Singapore-born brand JustCo as they make their Australian debut! Asia’s leading co-working space JustCo has officially opened its first center in the heart of Sydney’s CBD on 175 Pitt Street with plans to expand further to 60 Margaret Street. This will see JustCo expanding its regional footprint to… Read more »

Client Announcement EyeHealth1st

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We are thrilled to welcome back the client we initially named and branded from all the way back in 2012, 1stAvailable. Now rebranded as MyHealth1st and listed on the ASX Taurus is helping with a new service offering called EyeHealth1st . This National eye health campaign for independent optometrists will focus on a theme of… Read more »

Winmark Wines, Hunter Valley

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Taurus friend Karin Adcock has revamped and launched the former Poole’s Rock Vineyard in Broke the Hunter Valley that was previously owned by David Clarke to create a stunning new venue called Winmark Wines. The revamped property has a new refurbished Chardonnay vineyard, pool, tennis courts and private accommodation for up to 32 guests. The… Read more »

May 8, 2019

Our client Androgogic exhibits at the 2019 HR Festival Asia in Singapore!

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Our clients Androgogic were exhibitors at the 2019 HR Festival Asia in Singapore!  For the first time ever two of the world’s leading events – HR Technology Conference & Exposition (US) and HR Summit (Asia) joined forces in Asia to create the largest gathering for the HR and Tech industries in Singapore.   Androgogic were amongst 100+ exhibitors at the event. To learn more… Read more »

April Note from CEO Sharon Williams

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Only 8 weeks to go until financial year end and I’m sure like me, you’re evaluating the year, progress, performance (my own) and striving to over-reach those targets – even if your fiscal year falls differently. After 23 yrs in business, I find ongoing evaluation is key to building performance of my company, people and… Read more »

May 1, 2019

Taurus shout out – Idea Spies

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Idea Spies are observant people who care about the world and make it better by sharing clever ideas happening around them. There are now about 2.000 clever ideas, happening now, posted on IdeaSpies. You can easily search the ideas by category and word, share and rate them. The platform shows the most popular as well… Read more »

Team building Cocktails – Blu Bar on 36

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One of our most successful team events has been cocktail making at Blu Bar on 36, the top level of the Shangri-La Hotel in Sydney. The Taurus Team treated ourselves to an afternoon of entertainment and delectable items working across and behind the bar to create some tasty treats. Not to mention the view! We… Read more »

February 7, 2019

Bar of the month! Maybe Sammy

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Maybe Sammy Bar, welcome to town the Taurus team are already fans!   The rebirth of cool, the era where fashion and fun prevailed, the roaring fifties are back and just around the corner!   Maybe Sammy is a fifties inspired bar located in The Rocks, check them out here https://maybesammy.com

New year, new you, personal brand strategy

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Be yourself with purpose and get where you want to go to with a tailored TaurusProfile™ personal branding plan. Our new year new you 2019 February package will ensure you get off to a fresh start. Be decisive and take positive steps to get where you want to be in 6 months, whether that’s a… Read more »

Taurus Welcomes New Accounting & Finance Performance Client, The Outperformer

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The Outperformer is an Australian award-winning business providing accounting and finance professionals with the tools to enhance their career. With an online platform, one on one career support and group and in-house programs The Outperformer believe in the power of innovation, collaboration and career development – offering solutions across career management, executive coaching, business partnership,… Read more »

Taurus Welcomes New Healthcare Client, Microba 

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  More and more research is going into understanding the human gut and your microbiome – the community of organisms living in your body.  New Taurus client Aussie based Microba is the only microbiome research company in the world capable of providing people with a detailed and highly individualised portrait of a gut microbiome! The… Read more »

Taurus Welcomes New Graphic Solution Client, Avery Dennison

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A pleasure to announce we are working with Avery Dennison, a leader in the manufacturing space who distribute display graphics, labelling and packaging materials globally. With products that provide a crucial thread in global commerce across an array of markets such as consumer packaged goods, apparel, transportation, architecture and healthcare. The company boasts 30 000… Read more »

December 5, 2018

Note from CEO Sharon Williams

These last two months has seen us deep in awards and achievements from every quarter, from our own PRIA Golden Target award application for our work with New Direction Care to the Australia Day Corporate Club celebration with basketball hero Andrew Bogut and the inspiring international Advance of the year awards at Town Hall. We… Read more »

December 4, 2018

Melbourne Cup 2018

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The Taurus Team celebrated Melbourne Cup in Style this year around the corner from Merivale’s Ivy complex at popular restaurant, China Lane. The nine-course banquet and Rose tasting went down a treat with the succulent pork belly being a crowd favourite. The Team received prizes for best dressed, best hat and had a trifecta winner amongst us!

November 23, 2018

Lauren Hannaford speaks to Inspire Sport about how exercise impacts educational performance!

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The benefits of exercise and healthy living reaches far beyond the physical aesthetic the world sees. It has been scientifically proven that a fit and nutritious lifestyle benefits your mental health, academic performance and overall happiness. Whether your training at the gym or challenging yourself with a fitness program like FHIT by Lauren Hannaford or in a… Read more »

November 15, 2018

Note from CEO Sharon Williams 

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October saw us deep in awards and achievements from every quarter, from our own PRIA Golden Target award application for our work with New Direction Care aged care innovation to the Australia Day Corporate Club celebration with basketball hero Andrew Bogut and the inspiring international Advance of the year awards at Town Hall. We took… Read more »

November 10, 2018

Advance Awards 

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Advance is the largest global community of high achieving Australians. Each year they host the Global Australian of the Year Awards. The event celebrates international Australian’s who exhibit remarkable talent, exceptional vision and ambition.  We mixed with our favourite, Scott Farquhar and Mike Cannon Brookes and captains of industry including Carla Zampatti at Sydney Town Hall.… Read more »

November 6, 2018

Sharon Williams speaks on personal branding at the UTS Insearch Leadership Program!   

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On October 4th 2018, Sharon Williams was part of the UTS Insearch 2018 Leadership Program, speaking to international students on the importance of personal branding.  The program included a series of educational, fun and interactive workshops that essentially helped provide international students with insights and develop a set of skills that can be applied in their education and career… Read more »

November 4, 2018

Restaurant of the month – Saké Restaurant & Bar  

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We’ve selected Sake as our new restaurant of the month! Our Restaurant of the month is Saké Restaurant & Bar in Sydney’s Double Bay. The Japanese restaurant has a modern twist with vibrant and rustic-chic dining and an inventive way of serving sushi and sashimi. Oh, and their cocktails are fabulous! The Taurus team would… Read more »

September 29, 2018

September note from CEO Sharon Williams 

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As we head towards Christmas, I’m particularly proud of the Taurus team as we celebrate a wide range of major wins including introducing a 5 month old company into the AFR, promoting the fun and fitness of Lauren Hannaford of FHIT (Functional High Intensity Training) expert, boosting enrolments for our childcare group Integricare and drawing attention to… Read more »

September 26, 2018

The Tour De Cure 2018 Spring Lunch

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The Tour De Cure 2018 Spring Lunch was such fun, thank you fashion brand Allegra Lombardi for the special invite! The lunch is held annually, raising money to support Doctors and scientists who’ve dedicated their lives to uncovering a cure for cancer, in particular, this year, brain and ovarian cancers. ‘The Races’ theme brought great… Read more »

September 25, 2018

#NOBULLAPPROACH Taurus FastTrack™ Intern Blog

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The Taurus Fast Track Internship has truly been amazing. I have not only been able to further develop my skills from my degree but also learnt new things you would never have dreamt of learning at university. I got to experience real PR and Marketing life and how to be successful in those areas. During… Read more »

September 18, 2018

Taurus Welcomes BéZIER!  

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We are proud to introduce a partnership with talented new Sydney videographers and co-founders of BéZIER, Sebastien Phillips and Juris Malasenoks. Sebastien and Juris kickstarted the year with the launch of their company BéZIER. Having the ability to learn and implement quality industry standards paired with their passion for filming, animating, editing and creating. They… Read more »

September 15, 2018

Hubert Restaurant of the Month

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We are loving this speakeasy bar and the colours of Hubert it transports us back to Chicago! Basement 15, Bligh Street, Sydney 02 9232 0881 www.restauranthubert.com    

September 11, 2018

#NOBULLAPPROACH Taurus FastTrack™ Intern Blog

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Taurus has a well-established graduate and intern program called TaurusFastTrack™ and we welcome contributions from their experience with us. Annette undertook a three-month internship at Taurus and came to us with an interest in Public Relations and Marketing. In her time with us, she was exposed to a wide range of activities and responsibilities working… Read more »

Walk Against Youth Violence

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Next Sunday, September 23rd come and join us on the beautiful scenic 10km walk to raise funds for victims of youth crime. Coffee van at the start to send you on your way and a Free BBQ at the finish line to keep you going for the rest of the day! Limber up and get ready to… Read more »

September 5, 2018

Looking for a corporate gift? 

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Be it for Melbourne Cup, Christmas or just a friendly client gift, Cocktail Archive Co is a fun emerging trendsetting gift your clients will love you for! Specialising in the corporate world Cocktail Archive Co. is an online bottled cocktail shop, offering premium and handcrafted cocktails for your home, office or event.      Sharon and the… Read more »

September 3, 2018

New Taurus Website has launched!

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We are very proud to announce that our website has been given a Facelift! For the third time in 23 years of business, it was a long-awaited occasion. It has been a year in the making with much thought going into the sitemap, design, hosting and choice of developers. We hope you enjoy our new… Read more »

Welcome Paula and the Academy of Entrepreneurs!

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Taurus is thrilled to welcome Paula Mills and The Academy of Entrepreneurs on a new PR adventure!  Building a bridge between education and the start-up world, The Academy is the first incubator nationally accredited as a college based in Sydney, offering Diplomas and Advanced Diplomas of Business and Entrepreneurship. The college offers mentoring and coaching programs to… Read more »

August 30, 2018

Taurus Supplier – Core Decor

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We can’t thank Rebecca from Core Décor enough! The grazing table she put together for us – it was incr-edible! Core Décor created the centrepiece for the evening with a 2m grazing board filled with everything you could ever imagine a cheese plate could hold! Along with creating a fun wonderland of food the team… Read more »

August 29, 2018

Taurus Supplier – Floating Designs

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Jess and Alex from Floating Designs created an awesome wow factor on the evening of our party. They transformed our lobby and stunning terrace into a funky creative space for us to hold our party. They did a balloon art across one wall and wrapped it around our huge 30 kilo cake! It made a… Read more »

Taurus Celebrates 23 years!

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To celebrate our birthday and office relocation into our Cogravity space on August 1st we decided to throw a party to say hi to our new neighbours. We entertained over 100 with less than 10 days notice and welcomed a mixture of Taurus past clients, current clients, friends and many of our new CoGravity neighbours.… Read more »

August 21, 2018

It’s our birthday!

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Tuesday 21st August marks Taurus 23rd birthday and also our third week in our beautiful new office space! To celebrate we went all out to celebrate with Taurus Balloons and personalised Cupcakes for our neighbours and Veuve Cliquot Champagne and Palings Flowers for the team!  

August 15, 2018

August Note from CEO Sharon Williams

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I can’t quite believe we are on countdown till Christmas and on the final leg of our first financial year quarter. It’s been a great start to our fiscal year with change and evolution moving into our new office space. The team have had some super wins, with new clients and current clients re-engaging us,… Read more »

August 11, 2018

Taurus and Lauren Hannaford continue the FHIT journey – and yes, Sharon’s trying it out!  

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Taurus is excited to welcome back client and friend, Lauren Hannaford!  Lauren is the founder and creator of the new revolutionary online training program FHIT by Lauren Hannaford. As the name suggests Functional High-Intensity Training, the program features Lauren’s unique style of physical workouts with a focus on strength and conditioning. Lauren is a former… Read more »

July 28, 2018

July note from CEO Sharon Williams

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After running a business for 22 years, I’ve learnt it’s not OK to stand still and complacency is not acceptable. Just as you get comfortable, you have to throw it all up in the air and re-examine opportunities. I first looked at co-working spaces 4 yrs ago and registered my interest. At that time, I was concerned the space… Read more »

July 24, 2018

Our New Office

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Taurus has kickstarted the new fiscal year with a relocation from our George Street premises just 400 metres down the road to Level 13, 50 Carrington Street.  We are right opposite Wynyard station, sitting above Wynyard Park. Our new location in one of Sydney’s primary business precincts is within minutes of Barangaroo and Martin Place and n the heart of… Read more »

July 22, 2018

Taurus welcomes Solo & Smart

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Taurus is delighted to be working alongside Patrick Harrison and his unique and automated money management App, Solo & Smart. With a passion for self-employment, Patrick works with individuals and businesses to empower success and simplify the process of working with subcontractors. The App is designed specifically to help self-employed and sole entrepreneurs to organise,… Read more »

July 20, 2018

Client Announcement – DLG

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Taurus Welcomes Digital Lifecycle Group. We are delighted to announce the return of long-standing client and friend Ian Woollett at CDRU  to launch of his new company Digital Lifecycle Group. DLG has been formed to meet growth objectives to evolve its leadership position as a complete digital lifecycle service provider, delivering strategy, sourcing to execution, servicing the… Read more »

July 19, 2018

AI & The IoT Event

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One of the many events we attended last month was with our close friends at The Australian British Chamber of Commerce – a lunch around the topic The Fourth Industrial Revolution – AI and IoT. The speakers touched on the rise of Artificial Intelligence and it was entertaining, thought-provoking with a lot of laughs. The good… Read more »

July 5, 2018

Taurus supplier of the month, BéZIER!   

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Taurus is proud to introduce talented new Sydney videographers and co-founders of BéZIER, Sebastien Phillips and Juris Malasenoks.  Sebastien and Juris kickstarted the year and their passion for filming, animating, editing and creating with the launch of their company BéZIER. Operating to quality industry standards they have expertise in Film, 2D & 3D animation to create engaging content. “We started… Read more »

July 3, 2018

Taurus Restaurant of the Month – Pendolino

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Taurus restaurant pick of the month goes to Pendolino located in the Strand Arcade in Sydney this restaurant hosts the title of our favourite Italian! We can’t decide our favourites here – as they’re all so delicious! Shop 100 Level 2 The Strand Arcade. 412-414 George Street Sydney NSW 2000 (02) 9231 6117

June 27, 2018

Restaurant of the Month Machiavelli

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One of our favourite business lunch destinations, Machiavelli boasts a delicious Italian menu and has stood for 30 strong years. The room is filled with power portraits and filled by corporates and politicians. 02 9299 3748 123 Clarence St Sydney NSW, 2000 reservations@machiavelli.com.au

June 23, 2018

Client Announcement CorProfit

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Taurus welcomes back our long-term client CorProfit, a world leader in risk management. They provide solutions via strategic consultancy, methodology and technology to global organisations in the public and private sector. Taurus will be assisting CorProfit fine-tune their marketing strategy. http://www.corprofit.com

June 8, 2018

The White Knight Foundation Gala Dinner

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Taurus first met Liam Knight at the Australian of the Year Awards back in 2016 and have since fallen in love with Liam and his family and have developed a strong passion to support them and the Foundation. The foundation raises money for victims of alcohol-fueled youth violence to help support recovery and fund medical… Read more »

June 7, 2018

Taurus hosts a successful event launching the LASHD App

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On Wednesday 20th June, Taurus together with the Lashd team launched Australia’s latest on-demand beauty service App, Lashd. The Taurus team planned and managed the event which took place at The Dockside Group’s L’Aqua venue and was hosted by Australian entrepreneur, author and The Collective Hub’s very own Lisa Messenger. We had a total of… Read more »

June note from CEO Sharon Williams

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The Taurus team have just finalised a number of KPI busting successful events this month and this issue is all about our event expertise and experience. We love events and helping clients to think strategically about what they want to achieve and then to conduct a clever holistic and integrated approach to make each event… Read more »

April 27, 2018

Taurus helps educate entrepreneurs nationwide!

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The inaugural Australian Small Business Champions Conference was held at The Star, Sydney over a two-day speaker driven, action-packed weekend in April, Saturday 21 – Sunday 22 2018 with Taurus as a key event partner and Taurus CEO Sharon Williams as one of four keynote speakers. The two-day conference, hosted by Precedent Productions, featured sessions… Read more »

April 17, 2018

Client Announcement – Integricare

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We work with a wide range of clients and our team is excited to be working with not-for-profit child-care and education services provider, Integricare. Founded in 1882, Integricare is a Christian based charitable organisation assisting families, children and the disadvantaged. We are looking forward to implementing an integrated five-month Public Relations and Marketing strategy in… Read more »

April 6, 2018

Millennial’s – Who’d Have Em?

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Sharon’s February Dynamic Business article has gone live! When people moan about millennial’s, I occasionally share the sentiment… however, my response is usually “well, who bred em?” rather than “yeah, who’d have them”. I also like to point out that it’s their birthright to be different in order to keep pace with the modern world. … Read more »

April 3, 2018

A note from CEO Sharon Williams

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I trust you enjoyed a restful and peaceful Easter and Anzac day with loved ones. I certainly did, a chance to reflect on how lucky we are to live as we go through the sacrifice of so many. Back to work our April was busy and we’ve focused on all things education with clients including child… Read more »

March 29, 2018

Australian Small Business Champions Conference bringing together industry experts and business entrepreneurs   

  The inaugural Australian Small Business Champions Conference is set to hear from Australia’s leading experts across various sectors to share their insights at The Star, Sydney over two speaker driven days Saturday 21 – Sunday 22, April 2018. The 2018 conference theme is challenging Australian Small Businesses to “Grow, Shape & Plan” their business from those who have real, on the… Read more »

March 26, 2018

Client Announcement – NewDirection Care

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A huge congratulations to our newest client NewDirection Care in announcing their revolutionary microtownTM community for Australian seniors with complex care needs including those with younger onset dementia. Set to change the Australian Aged Care framework, founder Natasha Chadwick has over 20 years experience in striving to improve the quality of life for those living in aged… Read more »

March 20, 2018

Taurus Welcomes New Employee John Wanna

John Wanna joins the Taurus Marketing team as an Account Manager to bolster the health and wellness portfolio. With a strong focus on health and wellness clients, his experience in PR and social media will assist in crafting and executing strong campaigns. During his career, John has worked on delivering solid media campaigns, built strong… Read more »

March 17, 2018

Neer Korn Speaking at Aus HealthCare Week

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Taurus Client Neer Korn, Founder & Director of The Korn Group, which provides insights and learnings about Australian Society, and has signed with our unique TaurusSpeaker service and PR. Neer’s been researching and reporting on Australian attitudes and trends for 20 years, publishing over 120 large scale studies similar on all aspects of Australian culture. He’s also an expert advisor to some of… Read more »

March 15, 2018

Taurus FastTrack™ Intern Blog Spot #NOBULLAPPROACH

Continuing our Taurus FastTrack™ Intern Blog Spot, see Jaime’s experience and overall thoughts of her time at Taurus. Jaime undertook a three-month internship at Taurus from 17th November 2017 to 8th March 2018. Coming to us with an interest in Public Relations and Marketing, she became exposed to a wide range of activities and responsibilities… Read more »

CEO, Sharon Williams – Keynote

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CEO Sharon Williams will be attending The Australian Business Champion Conference as a keynote speaker this April 21 – 22, 2018 at The Star Sydney. Presenting on personal branding, Sharon will provide audiences with her own personal entrepreneurial journey, the pathway to becoming the captain of your brand, guidance on your digital resume and the power of social media.… Read more »

March 7, 2018

A note from CEO Sharon Williams

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It’s been a productive end of quarter month at Taurus HQ with onboarding four new clients, new staff hires and a strong focus on our work in the health sector. We are delighted to welcome Health and Wellness Account Manager, John Wanna to the team enabling us to bolster our Health division offering.  A warm welcome… Read more »

February 21, 2018

Seven Trends SME’s Should Be Across This Year

Sharon’s January Dynamic Business Article has gone live It’s hard to believe we’re more than a month into the new year. Many corporates didn’t return to business until after Australia Day, giving the SME owners who’d been in full swing for a few weeks a great head start. To capitalise on this early advantage, here… Read more »

Taurus FastTrack™ Intern Blog Spot #NOBULLAPPROACH

Gabrielle undertook a three-month internship at Taurus from 13th November 2017 to 20th February 2018. Coming to us with an interest in Public Relations and Marketing, she became exposed to a wide range of activities and responsibilities working with the Taurus Team and our CEO, Sharon Williams. Here is Gabi’s experience and thoughts of her… Read more »

February 7, 2018

New client announcement – ASUS

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This month, we welcome back long-standing client ASUS. The company was established in 1989 and is today one of the world’s leading brands in technology as well as a top-three consumer notebook vendor. Two years in a row, 2015 and 2016, Fortune magazine acknowledged ASUS as one of the World’s Most Admired Companies. The company has… Read more »

February 6, 2018

A note from Sharon

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February has seen lots of high profile events at Taurus – some of those included in our newsletter today. It’s a big reminder to me that after some 20 years in business, the power of face to face interaction and experiential marketing is as strong and successful a marketing tool as ever. As a B2B… Read more »

January 29, 2018

A Personal Note From Our CEO Sharon

A warm welcome back for 2018 and peace, goodwill, success and good health to you, your team and your loved ones. We are well rested after a long 3 week break and back to work with a vengeance at the Taurus office in George Street Sydney. We have already signed new business, are settling in… Read more »

January 25, 2018

Welcoming Mark Fenton-Jones

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We are delighted to welcome Mark Fenton-Jones, ex AFR journalist and content expert to our Taurus content team. If you need anything written, content generation, case studies, releases, thought leadership articles, Mark brings a wealth of experience to the team. Oh and he is a Taurean! By way of reminder, our cost-effective, fast content creation… Read more »

January 24, 2018

Doughlish edible cookie dough

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In line with our commitment to support young entrepreneurs, brothers Adam and Saul Caspary joined our client list in October to launch their new edible cookie dough company. Having seen the light in the US, the boys have bought scoops of fun and edible cookie dough to Sydney. Doughlish is available from 30th January 2018 in… Read more »

January 23, 2018

Client Announcement – Sentral Education

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A big welcome to Sentral, Australia’s rising EduTech provider who joined us in October working for the first time with a PR firm. We are delighted to be chosen by Yusuf and his team at Sentral to help increase brand awareness in conjunction with the launch of their latest product – Class Builder. Taurus has… Read more »

January 10, 2018

Expanding the team by two new champions

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Charlotte Riddle has worked with us casually for many years while pursuing an acting career and has committed to a full-time position in sales and PR. Charlotte is excited about developing her skills in marketing and social media and one day hopes to start her own business. She has a background in performing arts (she went… Read more »

January 6, 2018

Taurus Christmas Party

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Our Christmas Party was a success in our beautiful offices in George Street and we were especially excited to watch the unveiling of George Street Mall with giant green wreaths lit up and all playing Christmas songs.

October 9, 2017

Why Employee Engagement is Crucial

Sharon’s October Dynamic Business Article has gone live! “At the end of the day people won’t remember what you said or did, they will remember how you made them feel” ― Maya Angelou A well-known entrepreneur once said to me, “If a business owner can’t keep the members of their family happy and engaged at home, how can… Read more »

October 3, 2017

KBB Digital Competition Winners – Topics Covered

Such fun to have our KBB Digital competition winners (Rachel and Erin) from JustMums Recruitment in the Taurus office for their prize – a complementary strategy session. I’ve been in and out of recruitment agencies since my Mother worked in recruitment when I was a child. I guess it’s in my blood. Since then I… Read more »

August 22, 2017

David Koch and Sharon Williams talking Digital Marketing

Watch our CEO Sharon Williams discussing digital marketing and social media trends for the Victorian Government’s Small Business Festival, along with David Koch from Kochies Business Builders,  Jane Lu (CEO of online retailer ShowPo) and digital marketing specialist Dave Chaffey. The panel discussed the most important digital marketing trends for 2018. To watch the full webinar focusing on the future of digital marketing and… Read more »

August 15, 2017

Talking Digital Marketing with Kochie at KBB Small Business Festival Victoria

Fun this lunchtime when our CEO @SharonWilliams01 took part in a webinar to talk all things trending in digital marketing for the Victorian Government’s Small Business Festival @SmallBizFestVic with David Koch (@kochie.online) from Kochies Business Builders @KochiesBiz ,  Jane Lu @thelazyceo owner and CEO of online retailer ShowPo @iloveshowpo and Dave Chaffey. The webinar focused on the relevance of social media today and the future of digital marketing.… Read more »

July 5, 2017

Do you inspire loyalty in your customers?

Our CEO Sharon Williams wrote about customer satisfaction in her latest contributed article for Dynamic Business. Click here to read the full article on the Dynamic Business website or read below. Most mornings I buy my coffee from the same beachside café. While I order the same coffee every morning, the waiters never remember my… Read more »

June 13, 2017

Prosperity Advisers’ CEO Allan McKeown talks succession planning

We are proud of our coverage for Prosperity Advisers in the Daily Telegraph and syndicated across Australia. We almost beat the Big 4 on the amount of our coverage! Thanks Prosperity for your faith in the Taurus team for over four years. http://www.dailytelegraph.com.au/newslocal/fitforbusiness/business-oners-need-to-prepare-for-succession-planning/news-story/cddf5a222c387cee5a63cec79051023a

How to master the art of delegation

Our CEO Sharon Williams recently wrote a contributed article for Dynamic Business surrounding the art of delegation. Click here to read the full article on the Dynamic Business website, or see below. You have a dream and create your start-up and work through the night until you almost drop. You think hiring people is really… Read more »

May 31, 2017

Chris Adams talks new App launch Thred on Sky News

Too many Apps, too little time! Chris Adams, Executive Director and Advisor to Thred and the Thred Board are working to solve this universal problem. Thred is set to be the most useful App in the world unifying our digital footprint by consolidating contacts, communication, content, services and transactions into ‘One App for All!’.   Chris went… Read more »

May 29, 2017

Congratulations to Life Cell Marine Safety

So proud of Life Cell Marine Safety on their award – from adversity great things happen! go team! http://www.smartcompany.com.au/startupsmart/news-analysis/sydney-startup-life-cell-wins-third-award-in-under-a-year-as-it-looks-to-make-its-product-the-gold-standard-in-marine-safety/

May 25, 2017

The White Knight Foundation Gala Dinner

Members of the Taurus team were delighted to attend the White Knight Foundation Gala Dinner and victim Liam Knight to raise funds to assist victims and families in the recovery of unprovoked youth violence. The gala dinner was a huge success with Channel 9’s host Ben Fordham as MC, performances by brilliant comedian ventriloquist Darren… Read more »

May 19, 2017

Ask the KBB expert: “What should I outsource?”

Our CEO Sharon Williams recently teamed up with Kochie’s Business Builders to assist a small business owner with her questions about small businesses. Click here to read the full article, or see below. Calling all business builders! We are starting a regular new section called ‘Ask the KBB expert’. How does it work? We will… Read more »

May 12, 2017

OVH Launch in Melbourne

We were delighted to organise and help host Taurus client OVH who celebrated the opening of their Asia Pacific headquarters in Melbourne, Australia. Laurent Allard, Vice Chairman of the Board of OVH flew in for this milestone event hosted by the KPMG Melbourne office. The event was held in the presence of esteemed guests the Hon.… Read more »

Prosperity Advisors on SBS

Great to see Prosperity Advisers Group on SBS Australia Wednesday night! You can hear Allan’s thoughts on the budget here: https://www.kochiesbusinessbuilders.com.au/federal-budget-2017-18-means-smes/

April 25, 2017

Mahjong Masters 2017 at The Star Casino

Early this month over 400 Mahjong players arrived at The Star Casino from overseas and all over Australia to play in the 2017 Mahjong Masters tournament. With a prize pool of $168,000, the tournament was Mahjong’s biggest yet! Taurus secured media coverage with local Chinese and Australian media from the Parramatta Advertiser to The Vision Times, reaching an audience of well over 5… Read more »

Taurus welcomes  new client OVH!

We are delighted to welcome global client OVH to the Taurus family in Australia – one of the world’s leading providers of hyper-scale cloud and internet infrastructure. OVH is bringing cost effective, contract friendly and the highest quality global cloud infrastructure to Australia and Singapore and we are right there alongside them in introducing them to the media… Read more »

March 31, 2017

Taurus helps GiggedIn reach 22.5 million

We love our startups and the Taurus Team recently took our client GiggedIn back in to mainstream media, reaching over 22 million people this month alone! Known as the Netflix of live music, GiggedIn is set to change the way Australians experience live entertainment with their subscription based service. Click here to read the full article on news.com.au and learn more… Read more »

Joanne Pellew’s goal to increase Indigenous employment rates

New Taurus client Joanne Pellew, CEO of leading Indigenous workforce in Australia Ochre Workforce Solutions is working to raise awareness of the low rates of employment within the Indigenous community. She aims to disrupt the system and is pioneering greater understanding between employers and our Indigenous people. So far she has placed 900 Indigenous Australians into jobs by… Read more »

March 8, 2017

Meet Magic Launch March 2017

The event held on International Women’s Day at PWC at Barangaroo, was to launch Meetmagic, a B2B platform combining business and philanthropy. The concept involves booking meetings through a digital platform which puts people together for a meeting. These people pay for the meeting. 50 per cent of that payment is donated to a charity… Read more »

February 28, 2017

CEO of ABCC featured on Sky News twice in three weeks!

David McCredie, CEO of Taurus client Australian British Chamber of Commerce (ABCC) was interviewed by Janine Perrett for her namesake show referencing Theresa May’s Brexit speech and soon after, David was asked back on Sky News for another live interview with Peter Beattie and Peter Reith of the Beattie and Reith show. Reaching out to a business audience, David lent his expertise… Read more »

February 27, 2017

Mastering our Chinese connections

It seems that the year of the rooster brought with it a side of good fortune! With new clients Mahjong Australia, Digital Jungle, and long-term client UTS:INSEARCH re-signing for a fifth year, we celebrate all things Australian and Chinese. We are seeing an increase in the number of organisations that identify the importance of Chinese relations.  Our Chinese web… Read more »

February 20, 2017

Why your database is your most valuable IP

Our CEO Sharon Williams outlines why your database is so important to your business in her latest contributed article for Dynamic Business. Click here to see the full article, or read below. I’ve been a business mentor for a while now and yet it never ceases to amaze me how often company’s either ignore or underrate their… Read more »

February 14, 2017

Why your business needs to be on social media

Our CEO Sharon Williams recently wrote this article about the importance of social media to your business. Click here to read my full article on the Kochie’s Business Builders website, or read below. Before you think it’s not relevant or too challenging, take a step back and consider just how drastically our personal lives have changed… Read more »

January 31, 2017

How to create a business strategy

Our CEO Sharon Williams recently wrote this article for Kochie’s Business Builders surrounding business strategy. Click here to view the full article, or read below. Running a business seems like a marathon sometimes. It’s a long journey that takes a lot of courage. However, while our days are full and we are busy focussing on… Read more »

January 27, 2017

Is your personal brand optimised for 2017?

CEO Sharon Williams wrote this contributed article surrounding personal branding for Dynamic Business. Click to here view, or see below.   Personal narratives are as old as time and they continue to command attention – just look at Hollywood’s continued obsession with biopics and the abundance of best-selling biographies on bookstands. Simply put, people love good stories and they need to know what your… Read more »

December 20, 2016

5 ways to get ahead of the competition online

Sharon Williams, founder and CEO of Taurus Marketing, wrote this contributed article for Kochie’s Business Builders. Click here to view, or read below. The joy of the internet is that whatever your business construct – small, large, retail, BSB, wholesale, niche or anywhere in between – you have the chance to dominate your space or… Read more »

November 7, 2016

“Value of Team-ship”- Contributed Article by Sharon Williams

The following is a contributed article written by Sharon Williams for Dynamic Business A managing director arrives at her desk to a bottle of wine and a ‘thank you’ note from her team. They’re expressing gratitude for a fun afternoon away from the office celebrating the Melbourne Cup as a team. No leave time was recorded –  the out-of-office activity was a… Read more »

June 15, 2016

Taurus generated coverage – “ROCK OUT WITH GIGGEDIN’S EDWIN ONGGO: THE SYDNEYSIDER DRIVING A LIVE MUSIC REVOLUTION”

As Sydney’s Edwin Onggo can attest, some businesses are born out of sheer frustration. While studying at university, Edwin’s passion for live music was put to the test by a student budget, risk-averse friends and an industry plagued by financial uncertainty. “I was frustrated that I never got to see my favourite acts live,” Edwin… Read more »

WHY HIRING PERSONALITY OVER EXPERIENCE CAN BE THE BEST THING FOR YOUR BUSINESS-Contributed article by Sharon Williams

Running a business for over 20 years provides a wide ranging perspective on hiring, firing and the movement of people.  We’ve seen all levels of skill, experience and commitment; good team players, poor team players, low performers, those demonstrating the height of excellence and integrity, skilled but indifferent, emotional and highly strung, quiet and introverted,… Read more »

How To PR Yourself And Your Brand

As the Australian government shines more light on start-up companies, it’s now considered to be a fine time for anybody who is thinking of taking the plunge into the entrepreneurial pool to finally make a move. Yet coming up with a fabulous business idea is one thing – knowing how and where to start is… Read more »