November 26, 2021

Digitising Critical Event Management Is The Business Priority For 2022

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Digitising critical event management has become the 2022 business priority after major events like the pandemic, increased cybersecurity threats and severe national and global disasters the past two years. Organisations are in need of focusing on safety and crisis management to ensure business continuity and to minimise risks. Taurus client Noggin specialises in integrated security,… Read more »

PR & Marketing Agency Taurus Launches Digital Currency Offering

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As the crypto market value rose to $2.06 trillion in August of this year, there’s no secret cryptocurrency is running hot. Taurus is breaking ground as the first PR & Marketing agency in Australia to offer crypto marketing as part of our new service, TaurusCrypto due to the large number of clients approaching our expertise… Read more »

Tips To Avoid Lawyers’ Mental Health Epidemic

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There’s no secret the legal sector is notorious for their long hours, competitive nature and stressful environment. This has caused serious burnout and mental health issues amongst professionals in the legal industry, especially following the pandemic, lockdowns and remote working. Dr. Frank Chow shares his tips on how to prevent burnout in the legal sector… Read more »

November 25, 2021

Taurus Client, Noggin is hosting a Virtual User Conference this December

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Digitising critical event management has become the 2022 business priority after a 1 in a 100 year event such as the Pandemic, an increase in cybersecurity threats and severe national and global disasters over the past two years. Organisations need to focus on safety and crisis management to ensure business continuity and minimise risks in… Read more »

November 11, 2021

As Comm Bank Supports Crypto And ASIC Coming Around, We’re Experiencing An Exciting Shift In Finance

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The Commonwealth Bank of Australia (CBA) recently revealed they are gearing into the crypto game with the launch of crypto trading services for the 6.5 million users of its CommBank app. ASIC is beginning to set the regulatory ground rules for product issuers and market operators. On the topic Taurus client Mitchell Travers, co-founder and… Read more »

Taurus Founding Client Returns With New Crypto Project

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It’s always exciting when a client returns to Taurus and even more exciting to share that Tech entrepreneur Peter Kazacos OAM and our founding client returns with his son Constantine for his new project in Crypto. Peter’s company KAZ, which evolved from IT outsourcer KAZ Group is now a collection of different entities and more… Read more »

Out Of Lockdown? The New Impact On Our Mental Health

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As parts of Australia gradually come out of lockdown, there are mixed feelings on the positive changes that took place during the pandemic, and an emphasis by employers to help teams identify ways to cope as we emerge from this period of social isolation. Discussions around mental health have dominated during the pandemic surrounding working from home (WFH) and the strict quarantine environments. This (in some cases) almost two-year period of isolation has… Read more »

One Tech CFO explains why women on board helps

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There’s been some debate about whether the pandemic has helped or harmed working women.   According to the 2021 Finance Women’s Index, women will achieve pay equality in 21 years and 40 years for superannuation. However, in the corporate world, surprisingly, it’s only going to take 7 years for 50-50 gender diversity to be achieved… Read more »

Smarter Insurance: The secret to businesses surviving extreme weather

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Often, damage to your business is unavoidable. And if the pandemic has taught us anything, it’s that effective business continuity and resource distribution plans are business-critical and essential to combatting crises.   While you can’t single-handedly reverse climate change or control its timing, you can make sure you are safeguarded against the imminent impact. The… Read more »

Taurus introduces Crypto Service

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At Taurus, we are proud to announce our new service offering, TaurusCrypto©   TaurusCrypto© aims to address concerns of business operators who are tapping cryptocurrency as a payment method, but want to exercise caution with implementing it and are choosing which crypto systems are highly-credible and secure.   Read the full article here or for… Read more »

Banks hate DeFi now, but they’ll learn to love it

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DeFi (decentralised finance) is known as the crypto economy’s financial wild west.   With Defi cryptocurrency, digital currency can be sent all over the world from taking out a loan to earning interest on assets and operating smart contracts.   Taurus client, Mitchell Travers, Managing director, AusMerchant shares his professional insights on why Banks hate… Read more »

Shiba Inu crashes 28% as Dogecoin soars. What’s next for the dog coins?

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Cryptocurrencies are abundant and growing.   With new digital currencies launching ever so frequently, there’s so many options from bitcoin to meme coin. So how do you know what to look out for?   Taurus client, Darren Abrams, Co-founder and Managing Director, AusMerchant Investments shared his insights on digital currencies, meme coins and Shiba Inu… Read more »

October 12, 2021

Latest Tech To Speed Storm Season Claims Lifecycle


Have you wondered how new data and technologies can be used to improve the insurance claim lifecycle process? New aerial and virtual inspection capabilities can help insurance companies predict and optimise their claim management based on various weather changes. Daniel Sandaver shared his insights in Insurance News AU on how new technologies can improve the… Read more »

How ‘Buy Now Pay Later’ Affects Your Credit Score


Have you considered the impact Buy Now Pay Later (BNPL) has on your credit score? While BNPL schemes may be desirable, increasing your spending capacity and delaying payment can negatively impact your credit score and borrowing capabilities in the future. Christopher Zinn shared his insights in Money and Life Magazine on how BNPL affects your… Read more »

#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Kyle Dean


I have been fortunate enough to be a part of the TaurusAcademy© internship program for the last 3 months. While doing an internship in lockdown has its difficulties, I honestly don’t know if I could have done it with a better team. Although physically far apart, the team always felt close in reach. Always open to questions and clarification, there wasn’t a… Read more »

#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Vishala Aravindan

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My TaurusAcademy© internship has been a great experience for me to step foot into the world of marketing and public relations (PR). Whilst I unfortunately did not get the chance to work in the beautiful Barangaroo office due to lockdown, I still felt like I was working with the team at home.     Before starting this internship, I did not… Read more »

October 6, 2021

What Office Life Looks Like After lockdown

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It’s safe to say that the COVID-19 pandemic hasn’t been easy on business. As we adapt and change to fit into the new workplace environment, we have received a wealth of information and recommendations. Businesses are being encouraged now more than ever to maintain their productivity. So, what will life look like back at the office?  What… Read more »

Companies Are Falling Over Themselves To Create Better Employee Benefits In The Skills Shortage

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Times are changing. Fast.   Faced with uncertain lockdowns, unstable market conditions and lack of international talent due to covid travel restrictions employers are working hard to retain the talent they have. For some industries, this is the best time in their history to be employed. For others it is devastating.   Will we see the post Christmas move… Read more »

September 30, 2021

Taurus Welcomes New Client WestWords


Taurus has been asked to assist WestWords – Greater Western Sydney’s Premier Literacy Organisation with their strategy. WestWords is dedicated to celebrating and championing the stories of people, places and cultures that compromise the heart of Western Sydney. Literature, self-expression and creativity has the power to change the lives of children and young people. Championed… Read more »

September 7, 2021

Aus Merchant – The Future of Money

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Taurus welcomes Aus Merchant Founder Sean Tolkin and Co-Founder Mitchell Travers and their team. Bridging the gap between traditional and digital finance, Aus Merchant is a digital currency provider for investors and businesses. Whether the goal is to buy, sell, trade, hold, earn, spend or receive digital assets, Aus Merchant assists you through a wealth… Read more »

September 3, 2021


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Last night I sat down, exhausted from another full, challenging and rewarding day working from home at Taurus Marketing. ASX results, companies planning to IPO, 23 active prospects, hiring new team members, media interviews and of course family responsibilities.  The Taurus extended exec team blow me away each day with their commitment, growth, ideas, dedication… Read more »



A hidden hero. The heartbeat of the band. The rock and the anchor. Charlie Watts, drummer of English rock band The Rolling Stones, has demonstrated a legendary role of leadership in keeping the beat for the band in his own steady, quiet yet influential style. Charlie was the quiet man who played behind the beat.… Read more »


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This period of being in business as a leader in lockdown, will almost certainly be stressful, exhausting and challenging, particularly if you are home schooling as well. Work is exhausting, teams are tired and the media coverage of the pandemic is suffocating. There is no doubt this is a one in a hundred years event… Read more »

Setting boundaries when WFH with Dr. Frank Chow


Dr Frank Chow of 2OP Health was recently featured in the My Wellness Pie podcast discussing how to set boundaries whilst working from home, recognise burnout in yourself and others, what managers and organisations can do to support employees and much more. Listen to the podcast on the Apple podcasting app, Spotify or Stitcher here

Taurus adds staff for rebranding


Changing our long-standing logo from blue to gold reflects our continued excellence and goal for customer satisfaction. Sharon Williams, our founder and CEO, discusses the “Going for Gold” campaign and company news on Influencing. Read Taurus company news here.

August 25, 2021

Can’t stop online shopping during lockdown? Your hormones are to blame


With parts of Australia in lockdown for several weeks, we are seeing more and more individuals shopping online with restrictions restraining shopping in person.  Many of us find excitement to hear the doorbell ring, signalling another online package has made it’s way home.   Dr Frank shared his insights in Body & Soul on why you can’t stop… Read more »

August 18, 2021

What impact does buy now pay later have on your credit score?

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  Many people are unaware that buy now pay later schemes like Afterpay and Zip Pay have an impact on your likelihood of scoring a home loan.  So, does buy now pay later schemes effect your credit score? Christopher Zinn shared his financial insights in Wealth Tribune on what impact buy now pay later has on… Read more »

July 26, 2021

Beyond crisis management why you need PR in the age of digital

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Beyond crisis management: why you need PR and communication strategy in the age of digital A crisis generally arises with sudden and short notice, putting individuals and businesses  in a challenging position. When an organisation operates in an environment where a crisis has hit, it is crucial to know how to communicate with internal and… Read more »

July 21, 2021

What’s next for Dicker Data investors? The Motley Fool chats with Vladimir Mitnovetski, Chief Operating Officer, Dicker Data on what investors have to look forward to

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Listed as the top tech stock to watch in 2021, Taurus client Vladimir Mitnovetski, COO Dicker Data (ASX:DDR), value added distributor of hardware, software, cloud and emerging technologies had an exclusive interview with Tony Yoo, Senior Journalist, The Motley Fool The article explored how Dicker Data is a strong investment opportunity, the strategy that’s fueling… Read more »

Hybrid cloud fast-tracks digital transformation – Dicker Data featured in Business IT News

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The workforce has seen permanent remote workers double across the globe from 16.4 percent to 34.4 percent in 2021. The adoption of hybrid cloud is playing a critical role in business continuity, operational resiliency and long-term remote work enablement. Taurus client Ian Welch, CIO Dicker Data (ASX:DDR), added distributor of hardware, software, cloud and emerging… Read more »

Who cares for the carers through Australia’s mental health and wellbeing crisis? – Noggin featured in Health Times

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Over the last eighteen months, Australia has experienced back-to-back crises. Black Summer and COVID-19 have pushed the country’s public health and safety systems to the brink. Taurus client James Boddam-Whetham, CEO, Noggin, global leader in crisis and safety management technology was featured in Health Times looking at key approaches to deliver digital tool interventions to address… Read more »

July 14, 2021

Being purpose-driven: the new imperative to reinvent your brand.

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Being purpose-driven: the new imperative to reinvent your brand.   If COVID-19 has taught business leaders one thing, it’s that businesses need to be versatile, learn how to pivot and roll with the punches. While most brands go into business intending to grow, develop and succeed, the current NSW restrictions and lockdowns have other plans… Read more »

July 5, 2021

Noggin, global leader in crisis and safety management technology featured in Kochie’s Business Builders

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Mental illness has become the leading cause of sickness absence and long-term work incapacity in Australia. According to Beyond Blue, it’s estimated that untreated mental health conditions cost Australian workplaces approximately $10.9 billion per year – that’s $4.7 billion in absenteeism, $6.1 billion in presenteeism and $146 million in compensation claims. Mental health in the… Read more »

The One O’clock Club


The One O’clock Club is our carefully curated CEO lunch series where our CEO, Sharon Williams personally invites members of the Taurus network to lunch to leverage our trusted relationships and help brands grow. The outcome from our lunches? Jobs have been found, partnerships formed, deals have been done and guests supported and elevated in… Read more »



Taurus is expert at creating a comms strategy that works.  Call us to find our how we can help your business navigate through this period with internal comms, crisis comms and to help keep teams focused and motivated, customers informed and sales pumping. In some cases, COVID-19 could have a positive affect on business and… Read more »

June 22, 2021

Noggin, global leader in crisis and safety management technology featured in Business IT

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The workplace is one of the key environments that affect our mental wellbeing and health. CEO of Noggin and crisis and safety management expert, James Boddam-Whetham, shared his thoughts on the digital technology capabilities to eliminate health and wellbeing risks in the workplace. The article published in Business IT (BIT) explains how digital software can… Read more »

June 21, 2021

Workplace mental health expert Dr. Frank Chow writes for Inside Small Business

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Despite our male population accounting for 87% of work-related suicides, men’s mental health remains an unspoken topic in the workplace. In light of Men’s Health Week 2021 (14-20 June), Psychiatrist and Director of 2OP Health, Dr. Frank Chow says it’s time to start the conversation around men’s mental health. Taurus long-term client Dr. Frank shared… Read more »

June 10, 2021

Taurus CEO Sharon Williams featured in Kochie’s Business Builders

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Taurus CEO and Founder Sharon Williams reveals her valuable secrets behind mastering written communication skills in the new post-pandemic world. Reading carefully is the new listening, writes CEO Sharon Williams. The article addresses the sharp shift through COVID-19 from face-to-face communication to online, and the subsequent change in communication habits in the workplace. The new… Read more »

June 7, 2021

5 reasons why a PR plan has to be strategic if you are going to justify the spend

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Behind every successful PR outcome, exists a strategic plan. Within today’s competitive and ever-evolving business landscape, it had become increasingly important for companies to invest in their brand, stay relevant and maintain a consistent voice in their industry. Strategic planning is a fundamental element of the PR process and ensures organisations are investing in efforts… Read more »

May 21, 2021

The importance of developing and defining your organisations core values

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Your organisations values reflect your company’s vision and shape your overall culture. Having clearly defined company values ensures everyone within the business is working together towards the same goal. Every movement and action within the business should be aligned to these values. Core values can help your organisation create purpose, improve team cohesion, and create… Read more »

May 20, 2021

Taurus CEO Sharon Williams talks branding and marketing with InProfile

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Taurus CEO/Founder Sharon Williams chats with award winning journalist Robyn Foyster and shares her secrets behind branding, latest marketing trends and how to drive your business forward. “Empathy is the new currency”, according to Sharon. Watch the full interview here. As CEO and founder of Taurus, servicing over 1,000 companies globally from major ASX-listed organisations… Read more »

May 18, 2021

Taurus client Life Sherpa featured in the Daily Telegraph, Courier Mail and 15 other mainline dailies

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Life Sherpa CEO Vince Scully spoke to The Daily Telegraph off the back of the Federal Budget 2021 announcement. Vince Scully describes it as “the Hot Chocolate budget – everyone’s a winner, baby”. Scully explains, “the budget’s bigger First Home Buyer Super Saver Scheme, allowing $50,000 of voluntary contributions to be released rather than the… Read more »

May 6, 2021

Client Announcement – LifeSherpa

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We are proud to welcome LifeSherpa into the Taurus Family on referral from a long-standing Taurus friend. As a new client, we thought we would show off and deliver Australian Financial Review coverage in our first week – Not only once, but three times! This is the power and dedication to the cause of our clients… Read more »

Noggin, global leader in crisis and safety management technology was featured in The Mandarin

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CEO of Noggin and crisis and safety management expert, James Boddam-Whetham, shares expert insight on the governments acknowledgement of local IT procurement in its funding scheme to harden cyber security resilience. The article addresses the federal response to the current cyber threat landscape and its commitment to dedicate funds to protect existing systems, deploying new technology, and… Read more »

April 30, 2021

Why you should consider hiring an SEO agency for your business

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Search Engine Optimisation (SEO) is a digital marketing tool that enables organisations to increase their website ranks across major search engines like Google, Firefox, Yahoo and Bing. Whether you are a mature business or a start-up, investing in an agency to help you with SEO can be highly beneficial as it increases overall traction to your organisations website.   Maximising website traffic enables your… Read more »

April 26, 2021

4 Reasons Why Small to Medium Enterprises Need PR

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We could be biased, but we strongly believe Public Relations is the greatest investment you will ever make for your business. A PR strategy sets you apart from competitors, creates a positive perception and will generate long-term success. Whilst the majority of small to medium enterprises are restricted by a small budget, PR often gets… Read more »

April 23, 2021

Why SEO is a must have and why our CEO makes it a priority

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Question: Where is the best place to hide in a game of hide–and–seek?  Answer: Anywhere onwards of page 1, on any given search engine.  When you hop on Google, Bing, or whatever your search engine of choice may be, do you find yourself scrolling to the end of the first page results and then either type something entirely different in the search bar or simply give up? For those… Read more »

April 21, 2021

Taurus celebrates four new and returning clients

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Taurus is delighted to be featured in Influencing, Telum Media, and Social Diary Daily as we celebrate new and returning clients across our Public Relations (TaurusPR©), Investor Relations (TaurusIR©) and TaurusBullseye© Marketing Strategy portfolios! Powered by Meshed Group, Educonnect has chosen TaurusPR© for its award-winning expertise in public relations and the education sector to launch Australia’s first tertiary education comparison site, enabling education providers to directly connect with and recruit students across… Read more »

April 18, 2021

5 reasons why you should do a PR internship before kickstarting your career

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The reality of the modern workforce requires students to have more than a university degree to be prepared for a full-time role. Whether you’re still a student or a young professional, there is often an issue that arises when you’re looking to start your career – the lack of experience and industry exposure.   Internships play a key role in bridging the gap between education and careers.  In the PR sector, interning at… Read more »

April 16, 2021

Sharon Williams shares her entrepreneurial experience with Behind the Brands

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Taurus CEO and Founder Sharon Williams spoke to Behind The Brands about her 25 years of experience and knowledge as an entrepreneur and working mother. Covering all things from entrepreneurship tips and how to measure success, through to motherhood and what keeps Sharon going during difficult times. If you are in business, the tips in… Read more »

April 15, 2021

Making the most of your media coverage

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So you have just scored a piece of media coverage that is going to help boost brand awareness, credibility and hopefully even business opportunities – But why stop there? Leveraging media coverage will elevate your personal brand and business in the eyes of your industry peers, influencers, clients, future clients, and prospective partnerships. Here’s some… Read more »

Taurus CEO Sharon Williams in Kochie’s Business Builders – 7 reasons customer experience and personalisation are critical for business

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Taurus CEO/Founder Sharon Williams spoke to Kochie’s Business Builders about the importance of understanding the changes in the post-pandemic the world, starting with your customers. The way they experience your brand may well have shifted and now is a good time to review how that looks, both inside and outside your business. Read the full… Read more »

March 31, 2021

The buyer’s journey and the types of content to produce


The buyer’s journey is often defined as the path each persona takes to become a customer. There is no one-size-fits-all model and every arc of your buyer’s journey is unique to the persona. Today, buyers hold all the power over their purchasing decision – thanks to resources like the internet, product research can be done… Read more »

Client Announcement – TrustGrid™ 


While Australia and the world scramble for answers against the growing intelligence of cyber-attacks on personal identity, TrustGrid™ is unveiled as the world’s first digital trust ecosystem. The Taurus Team is delighted to be working with TrustGrid™, the world’s first technology system to solve the global crisis of security in digital data identity. Leading cybersecurity… Read more »

Client Announcement – Educonnect


Australia’s tertiary institutions are looking at an estimated $16 billion in revenue loss due to the pandemic, making it one of the hardest hit sectors in Australia. This has created a need for Australian tertiary institutions to innovate and plan how to get back on their feet, remain competitive and put Australia’s education back on… Read more »

March 30, 2021

Easter 2021 – CEO Note from Sharon Williams


Easter is always a time for rest, renewal and new beginnings and this Easter says that in spades. The end of JobKeeper, new outbreaks of Covid-19 and the realisation that 2021 is well underway means the progress of your new year resolutions are staring at you loud and clear. Business plans should be delivering on… Read more »

Taurus CEO Sharon Williams in Dynamic Business – Six things I wish I had known about being a businesswoman when I started Taurus Marketing


On International Women’s Day, Taurus CEO/ Founder, Sharon Williams was invited to reflect back on her journey as an entrepreneur of 25 years. Sharon shared her journey with Dynamic Business and the six things she wishes she’d known about being a businesswoman when she started Taurus. As Taurus emerges through this next phase, we continue… Read more »

March 20, 2021

5 reasons your business should be using a content calendar


A content calendar is a schedule that helps you organise your upcoming social media content by detailing what and when you will post. Having a content calendar system in place also helps your business create content aligned with your social media strategy and overall company objectives. It also helps you plan out relevant content that… Read more »

March 12, 2021

Sharon Williams featured in KBB – How has the employee landscape changed for better or worse post pandemic?

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In order to remain efficient and attract talent in the post-COVID climate, leaders are again faced with a changing landscape. Taurus CEO/Founder Sharon Williams shared her thoughts with Kochie’s Business Builders on the current employee landscape post pandemic. Leaders will need to work harder to understand the employee in the new normal and if and… Read more »

March 1, 2021

What to look for when engaging a PR Agency for business


Public Relations and Communications agencies are not a rare breed, there are plenty to go around. From international big wigs, boutique and specialist agencies to freelance consultants – when you are looking for a partner to help boost brand awareness, take on your thought leadership and make some (strategic) noise in the industry – how… Read more »

February 22, 2021

CEO Note from Sharon Williams – February 2021


We are off and running in the Taurus office and grabbing 2021 with usual tenacity. Our office move to Tower 3 at Barangaroo has been the highlight of last year, a strategic initiative to move up in the world – literally – and settle in the high tech centre of corporate land in Barangaroo Sydney.… Read more »

Taurus client DataMesh shares how Australian retailers are reimagining customer experience with RetailBiz

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With the evolution of customer experience and the rise of digital payments in recent years retailers are forced to innovate to stand out from their rivals and win customer loyalty.  Taurus client and independent payment processing network DataMesh shares with RetailBiz the need for mobility and top tips on how retailers can better engage, transact and get on the… Read more »

February 10, 2021

Taurus CEO/Founder Sharon Williams shares how uni grads can gain an edge with Daily Telegraph & 37 other mainline dailies

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As a university graduate, students often ponder which is more important: strong grades or practical experience?  Taurus Founder/CEO Sharon Williams was featured in the Daily Telegraph and 37 other mainline dailies and weighed in on the importance of interning and gaining first-hand experience in the student’s chosen industry. When making a hiring decision, Sharon looks for the most well-rounded individual, rather… Read more »

January 21, 2021

Taurus CEO/Founder, Sharon Williams, shares her experience and learnings from Paralympic Gold Medalist and Author of ‘Keeping Your Head Above Water’ Matt Levy

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2020 has been a challenging year for most Australians including business owners and leaders. As we look ahead to 2021, building organisational resilience has never been more important. Taurus CEO/Founder Sharon Williams spoke to Kochie’s Business Builders about her strategies for success in 2021 and touched on her learnings from two-times Paralympic Gold Medallist and… Read more »

Taurus client, Director and Psychiatrist of 2OP Health, Dr. Frank Chow, featured in Dynamic Business

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COVID-19 has tested business owners’ personal and professional resilience like never before. Taurus client and workplace mental health expert, Dr. Frank Chow, of 2OP Health says people’s ability to cope with the changes and uncertainty of COVID-19 is determined by existing biological factors and internal capabilities. In an article for Dynamic Business, Dr. Chow speaks… Read more »

Taurus client and Cyber Security Technology Leader, Secure Logic, featured in CRN


Cybersecurity innovation leader, Secure Logic launched Secure Digital Connect (SDC) in December 2020. SDC is a digital portfolio that replaces GovDC’s Managed Service Backbone (MSB) and offers the Government community a secure platform that seamlessly interconnects Government agencies, service providers and partners through a secure multi-tenancy cloud environment. SDC offers a new and improved solution… Read more »

January 10, 2021

Taurus client and independent payment processing network DataMesh featured in Dynamic Business

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With the evolution of customer experience and the rise of digital payments in recent years retailers are forced to innovate to stand out from their rivals and win customer loyalty. Taurus client and independent payment processing network DataMesh shares with Dynamic Business several ways that the rise of customer experience is changing the payment landscape… Read more »

December 21, 2020

Marketing trends for 2021

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Among the chaos and disruption brought on by 2020 and the big shifts in our society, many industries – marketing and communications included – have had to adapt and reimagine the future. With new technologies, trends, and behaviours emerging on the daily, the way we attract, connect, engage and influence our audiences is constantly evolving.… Read more »

December 16, 2020

CEO Note from Sharon Williams – December 2020


What a year! As we go into the Christmas season, the out of office messages are starting to appear and many are taking the foot off the peddle. Not so for us at Taurus. We’re still on full throttle as clients prepare to ramp up their marketing spend to deal with the challenges 2021 is… Read more »

December 15, 2020

User-Generated Content: 4 reasons why you need to include it in your social media strategy


As people search for new ways to connect, social media consumption continues to surge. Interestingly, research indicated social media engagement has increased by 61 percent. While more and more businesses are jumping on the social media wagon and leveraging content to promote their offerings, it’s getting more and more difficult to cut through the clutter.… Read more »

December 14, 2020

TaurusAcademy© Event – Personal branding session led by Taurus CEO/ Founder Sharon Williams

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Our TaurusAcademy© Event was a hit. Taurus invited the TaurusAcademy© network to attend a Personal Branding session led by Taurus CEO/Founder and personal branding expert, Sharon Williams. This event was an opportunity for our past and present interns to meet and connect with like-minded people and learn the ins-and-outs of personal branding and how it… Read more »

Client Announcement – Secure Logic is driving excellence in CyberSecurity for Corporate and Government

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SecureLogic is a leading provider of innovative technology delivering cybersecurity and digital identity solutions. Secure Logic works with some of the most difficult challenges faced by modern enterprises. This includes transitioning whole organisations to an As-A-Service model, detecting emerging threats predictively and completely re-thinking how digital services are being delivered, Secure Logic’s key values are… Read more »

Client Announcement – Data Mesh. Client Announcement – DataMesh. If you are a retail brand, you need to know about DataMesh


Taurus is delighted to partner with homegrown, fast-growing FinTech DataMesh Group. We set strategy with the TaurusBullseye© and have kicked off PR with a win in the AFR within 6 weeks of starting work. DataMesh works from the ground up to revolutionise the current payment systems for large retailers and improves in-store shopping experiences for… Read more »

November 27, 2020

CEO Note from Sharon – November 2020


The last few months have been about watching the wellbeing of our team and our network and finetuning our visual virtual creative offering to our clients. It’s also been important to encourage each other to smell the roses and take time to register our mental and physical health as a priority. As our client, psychiatrist… Read more »

November 21, 2020

You are the captain of your personal brand


Whether you’re an entrepreneur, team leader, an expert in your field or on your way to kickstarting your career, whether you like it or not, you are the Captain of your personal brand. Your personal brand is built by how you choose to present yourself and your core values. It’s who you are and what… Read more »

November 15, 2020

Brand purpose is good business


The pandemic has provided an opportunity for business leaders to evaluate their mission and analyse their purpose. Organizations that know why they exist and who they are built to serve are uniquely positioned to thrive amid unprecedented change. With that said, what are the fundamentals of a purpose-driven company? Bringing the “why” to brand purpose… Read more »

November 1, 2020

Client Announcement – Airvida


Taurus is having fun working with iBle Technology for the launch of their new product Airvida – the world’s smallest air purifier under our TaurusPR© offering.  With options for both adults and children, no matter where you are or what elements surround you, you can breathe easier with Airvida – a wearable air purifier tried and tested to generate more than 2 million ions/cm3 every… Read more »

October 30, 2020

Taurus announces Taurus Investor Relations©


Our TaurusInvestorRelations© service crosses the IR bridge from total IR function set up, support and assistance to full scale management – our team is there to support you and complete the pieces of the puzzle to ensure your company is maximising shareholder impact. From best practice on-line investor centres, attracting new investors to the register, initiating analyst research, complying… Read more »

October 27, 2020

Why SEO is vital for your business


SEO lies at the heart of every successful online marketing strategy. In order to be seen in an oversaturated market, you must first improve your visibility on the web. So, what does SEO even mean? SEO is short for Search Engine Optimization. It is essentially what you need to rank high on a search engine.… Read more »

October 26, 2020

Business expert, CEO and thought leader Sharon Williams explores doing business in troubled times with Kochie’s Business Builders

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Many organisations in Australia and beyond are now knee-deep in re-engineering, transformation, pivoting or whatever name is being given to the latest COVID-19 survival strategies and focus. However, Taurus CEO/ Founder suggests there is more to strategising and wargaming and the many conversations in the media about how things are going to be. And that is employees – our… Read more »

Australia’s Marketing expert and Taurus CEO/Founder Sharon Williams shares 9 marketing tips that will improve your small business in Kochie’s Business Builders

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Effective marketing is a key growth driver in your small business. If you think you don’t have to understand marketing – think again. Everyone in your small business is responsible for marketing – from the receptionist to those in the accounts department. If you don’t buy into that principle, be sure that good brands build… Read more »

Noggin and CEO James Boddam-Whetham address the need to digitally transform safety and security in Australia’s hospitals

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The Taurus team has strong expertise in the Healthcare sector which is also one of the most at-risk for violent incidents against frontline workers.    James Boddam-Whetham, CEO of Noggin writes in Hospital and Healthcare on the state of safety and security in Australia’s hospitals while highlighting key points from the NSW Health Anderson Report on Hospital Security. The… Read more »

October 23, 2020

Sharon Williams filming with SBS World TV on the divide between the experiences of renters and mortgage owners during COVID-19

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On Wednesday 21 October our CEO Sharon Williams was invited to speak with SBS World TV on the divide between the experiences of renters and mortgage owners during COVID-19. Despite COVID-19 support measures providing some relief for tenants, many are being forced into debt to cover basic household costs. A recent study by the Consumer Policy… Read more »

October 15, 2020

Dicker Data (ASX:DDR) in SmartCompany and Women’s Agenda as they embrace 42 years supporting women in tech and encourage workplace flexibility!

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In business for over 40 years, Taurus client Dicker Data (ASX:DDR) is Australia’s largest and leading value-added distributor of hardware, software, cloud and emerging technologies. Before the work from home movement even existed, Dicker Data was already the champion of flexible working arrangements and was built on a foundation of working mums. Employing over 500… Read more »

October 14, 2020

Dicker Data (ASX:DDR) launches New Microsoft Cloud Division!


Taurus client Dicker Data (ASX:DDR), a leading value-added distributor of hardware, software, cloud and emerging technologies has launched a new dedicated Microsoft Cloud business unit to be led by Sarah Loiterton as General Manager. As Australia’s leading locally owned Microsoft Cloud distributor, this demonstrates Dicker Data’s commitment to extend software and Cloud technologies solution offerings… Read more »

October 13, 2020

Social Media expert and Taurus CEO/Founder Sharon Williams shares 5 social media tips that will boost your online presence

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Social media tools are not necessarily new, but statistics show SME business owners, the vast majority without marketing departments, are still not sure how to maximise them with the time and money available. COVID-19 has seen a significant increase in social media usage but research shows only 24 percent of SMEs have begun social media… Read more »

The power of blogging in a digital era


As the world accelerates to a digital and virtual way of work, it’s becoming increasingly important for businesses of all sizes to develop a strong voice, remain engaged and constantly communicate to existing and prospective stakeholders. One of the most effective ways to build brand awareness and stay connected is by providing relevant content and… Read more »

September 11, 2020

Taurus CEO/Founder and Personal Branding expert, Sharon Williams shares her advice on how to stay relevant in a COVID and virtual era


If you are a leader or an expert in your field, whether you like it or not, you are the Captain of your personal brand. The new reality gives us an extraordinary opportunity to show real leadership and accountability whether you are self-employed or work for a firm. Recognised as a leading personal branding expert,… Read more »

September 9, 2020

Taurus CEO/Founder Sharon Williams leading the conversation on the future of work and rewriting the rule book in SmartCompany!


The COVID-19 crisis has led to devastation for many companies. Getting through this, and ahead of the next stage of this economic crisis, is a survival game on a number of counts. The upside? We are being provided with endless new opportunities. Sharon Williams, CEO/Founder of Taurus Marketing shares an article with SmartCompany on how… Read more »

August 28, 2020

Taurus intern alumni and Co-Founder Of Nexba, Troy Douglas salutes Taurus and Sharon’s mentorship


Taurus CEO/Founder Sharon Williams is passionate about mentoring individuals to reach new heights and maximise their potential. Since founding Taurus and the TaurusAcademy program 25 years ago she has helped over 500 individuals achieve their personal and professional goals. Her strength lies in providing strategic, practical no-bull advice. Troy Douglas, current Co-Founder Of Nexba and… Read more »

New TV, production & Webinar studio at your fingertips with Taurus


Communications has radically moved online because of COVID-19. Virtual and MORE VISUAL content is not optional. It’s essential. The key? Easily digestible, memorable, persuasive and sharable content – that has a shelf life – and looks so much better. We’re proud to announce our TaurusVirtualContent© offering is expanding with a fully-fledged TV studio, filming rooms… Read more »

August 24, 2020

Taurus team featured in and 11 different publications nationally on pay rise during the COVID era


25 years strong, we are proud to continue our place at the forefront of industry-wide conversations in Australia’s most reputable publications. As businesses globally are dealing with the impacts of COVID-19, nailing the pay rise negotiation still depends on preparation and context. Our Taurus team are used to rising to the occasion and Business continuity… Read more »

August 15, 2020

TaurusAcademy Intern Blog by Jeremy Triani


Being a Taurus Intern has been an enriching experience to say the least.  I found it most valuable to be in a space surrounded by experienced professionals who can teach me and pass on their knowledge about the industry in a simplistic and nurturing manner. I felt very comfortable right from the get-go.  The team… Read more »

July 27, 2020

Building a successful PR Campaign and understanding how to measure it


Public Relations covers a range of strategies and tactics that share a common purpose, to communicate a positive message about your company or personal brand with the aim of influencing the behaviour and purchasing decisions of customers, shareholders, prospects and other stakeholders. Measurement and evaluation of PR activities is an important step that all organisations… Read more »

July 24, 2020

Bolstering business in trying times 


COVID-19 has entirely reshaped the structure of the business world, catapulting companies into a digital landscape, whether they were ready for it or not. Throughout history, large scale events have acted as catalysts for transformation, marking points of great social and economic change. COVID-19 is no different, having pushed business owners to grapple with a new… Read more »

Pandemic proofing: the future of [safe] work post COVID-19 by Taurus friend and client Alastair Brooke, Founder/Director of Safety Evolved

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As businesses return back to the office, there’s been a significant operational and structural shift to the way we operate. The challenging nature of this shift will differ from workplace to workplace. However, in order to prevent susceptibility to these ever-changing conditions it is imperative for businesses to look at innovative solutions and navigate the… Read more »

July 10, 2020

Sharon Williams in Ticker TV – Being a successful female entrepreneur


Taurus CEO/Founder, Sharon Williams was featured on Ticker TV talking about – Sharon’s entrepreneurial story – Founding Taurus & being in business for 25 years How Taurus is adjusting to COVID 19 Advice from the top – looking at the road to recovery, a positive and effective business guide The reality of being at the… Read more »

July 2, 2020

Sharon Williams in Inside Small Business – Top tips for small businesses on the road to recovery!

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Taurus CEO/Founder, Sharon Williams was featured on Inside Small Business with her “Top tips for small businesses on the road to recovery”. “New normal, pivot, a virtual world, reinvention, new strategies, and making the most of your digital communication capabilities. These are just some of the terms we wake up to since we started to… Read more »

July 1, 2020

Taurus client and friend, Dr. Frank Chow of 2OP Health featured in Inside Small Business


The COVID-19 pandemic has caused significant challenges on businesses and puts further strain on our mental health. Taurus client and friend, Dr. Frank Chow discusses top tips on how to take care of your overall health and wellbeing with Inside Small Business. The tips provided are curated for entrepreneurs, business owners, managers and leaders to… Read more »

June 30, 2020

Sharon Williams in Kochie’s Business Builders – 6 End of Financial Year Tax Tips for Small Business and Soloists

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Poor planning is one of the killers of small businesses. One big item that many small business operators fail to plan for is TAX, writes Sharon Williams, founder of Taurus Marketing. Unfortunately, the better you do, the more you pay. The country has to run and we as small business owners contribute much to keep… Read more »

June 29, 2020

Taurus client, Dr. Frank Chow of 2OPHealth in Kochie’s Business Builders


As restrictions are eased, Australians are gradually adapting back to their professional lives in a post-COVID-19 world. While some thrive and others don’t in the WFH environment, how are extroverts and introverts different and what are their mental struggles and sentiments post-COVID-19? Taurus client and workplace mental health expert, Dr. Frank Chow of 2OPHealth discussed… Read more »

June 26, 2020

PR Vs. Advertising & the Rise of Corporate Social Responsibility


Both Public Relations & advertising are cogs in the marketing wheel and are tools to increase brand awareness amongst target audiences, however, they’re viewed quite differently for the customer. PR is a form of third party (media) endorsement, meaning it is viewed with a higher degree of credibility, this is called ‘earned’ media and is… Read more »

June 25, 2020

Small Business First, A Kochie’s Business Builders Initiative

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Taurus CEO and Founder Sharon Williams is a long-standing and proud member of Kochie’s Business Builders family. We are excited to announce Sharon’s continued partnership joining the KBB Team on their new platform, Small Business First. Small Business First is designed to assist Small Businesses through the COVID-19 era. You can create a business listing,… Read more »

June 23, 2020

Winmark Wines Cellar Door Now Open


The Taurus Team and our Founder & CEO Sharon Williams (as RockClub member no 1) are proud to be associated with this beautiful vineyard, Winmark Wines in the Hunter Valley as they celebrate the building and opening of their Winmark Cellar Door! Known as one of the most beautiful Hunter Valley vineyards, this stunning property… Read more »

Dicker Data Blog – Preparing for post-COVID-19 Webinar with Mark Iles


At the beginning of the month our client Dicker Data (Australia’s largest IT distributor), hosted the Preparing for Post-COVID industry exclusive webinar with keynote speaker Mark Iles, Executive Consultant and Industry Analyst, Tech Research Asia. The session highlighted insights we thought could benefit our network – particularly those in the tech sector, on looking at… Read more »

June 16, 2020

Sharon Williams in Hospital and Health Care – Leadership in A Pandemic


The spotlight has been shining on Australia’s healthcare industry as the rest of the world fights the COVID-19 pandemic. Media coverage has been intense and alarming, with news bulletins filled with scenes of hospital ICUs at breaking point as the pandemic has taken hold. In Australia, we are preparing for these worst-case scenarios. Fortunately, we… Read more »

June 15, 2020

#NOBULLAPPROACH – TaurusAcademy© Intern Blog by Kristina Ilisevic


My time as a TaurusAcademy© Intern was a fantastic experience that I would recommend to any PR, Marketing or Communications student or recent graduate looking for a meaningful learning experience that will bolster their confidence for entering this field. The Taurus Marketing culture is so welcoming with open communication that makes all newcomers feel comfortable… Read more »

Taurus Client, Dicker Data featured in The Eureka Report


The growing demand for IT equipment in an increasing work from home WFH world Dicker Data’s growth strategy, expansion plans, proven track records and why Dicker Data is an income-generating stock. Dicker Data is credited as Australia’s leading locally owned and operated distributor of IT hardware, software, cloud and IoT solutions. Its 41-year legacy was… Read more »

June 11, 2020

Effective marketing in crisis – Webinar by Sharon Williams with George Sabados and Vision Brokers & Advisors


Taurus CEO and Founder, Sharon Williams speaking with George Sabados and the Vision Brokers and Advisors Community on effective marketing in times of crisis. “The biggest message you can take is that right now is NOT the time to hideaway – it’s the time to be out there! Show empathy & help.” View the full 27-minute… Read more »

June 10, 2020

Sharon Williams in Kochie’s Business Builders – Heading back to the office

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Everything you should know as a leader before you venture back to the office. Are you ready for the face-to-face interaction as we transition back to the physical office? I wasn’t – quite! writes Sharon Williams, founder of Taurus Marketing. Yesterday, I was faced with the first face-to-face meeting since lockdown with a prospect in… Read more »

June 9, 2020

Why your digital content needs to be more than just #pictureperfect


Creating a brand isn’t as simple as designing a logo and posting a couple of photos on Instagram with a custom hashtag. The core of what makes a brand runs deep lies in the content it constantly (and strategically) develops to engage its (hopefully) growing audience. To leave a lasting digital impression, you’ll need to… Read more »

May 27, 2020

Upskilling for the digital age: why it’s important & how to start

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As the world shifts into a new digital age, reskilling and upskilling may be the only way we can continue to keep up. The use of technology in our personal and professional lives has never been more prevalent or more critical. With COVID-19 pushing the digital age into the forefront, now is the perfect time… Read more »

May 20, 2020

Every child, and the child inside all of us, gifted Anthony Bertini’s latest children’s fable, ‘’Where Happiness Hides’


The Taurus team is proud to be working with beloved Australian author Anthony Bertini and Dirt Lane Press to launch the children’s fable, Where Happiness Hides! Inspired by brevity and preciousness of life, Where Happiness Hides is available to children and families around the world who don’t always have access to books. The meaningful fable… Read more »

May 17, 2020

The power of customer experience post COVID-19


Time of social and economic hardship is the ultimate stress-test of whether the relationship between companies and customers is robust enough to endure long term or so fragile that unexpected challenges can completely disrupt and derail the business. Optimising customer experience and effectively managing connection is crucial in the current climate, as the impression businesses… Read more »

Taurus in the media – Kicking off Q2 with a bang!

Taurus secures 8 new and returning clients – featured in B&T, Mumbrella, Influencing, Telum Media, and Social Diary and is proud to announce we are working with a wide range of new and returning clients. Sydney, Australia – Integrated PR and Marketing agency Taurus celebrates eight new and returning clients across trademarked PR, Strategy and Social… Read more »

Welcome Taurus Month!

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Our story. Our brand. Our values. 25 years in business, 4 continents and over 1000 brands. Our CEO and Founder, Sharon Williams shares the powerful meaning behind the name of our company. “I chose the name Taurus because when I looked up the star sign it represented  tenacity, passion, loyalty, sturdy, steadfast, keep going no… Read more »

CEO Note from Sharon Williams


In our traditional celebratory Taurus month (the month of May) I headed to the city yesterday to review new office space for the Taurus team.  A location change is part of my strategy to reinvigorate the business post this COVID-19 recovery period and a brand new sparkling environment for the team and it would mark… Read more »

Workplace Mental Health Experts, 2OPHealth Occupational Psychiatry and Psychology will be joining our repertoire!


Taurus is proud to welcome new client, 2OP Health into the mix, bringing to light an issue close to our hearts and front of mind for many at this time. 2OPHealth provides tailored occupational psychiatry and psychology services to individuals, organisations and health professionals across Australia. With a strong foundation and focus on workplace-related mental… Read more »