We are off and running in the Taurus office and grabbing 2021 with usual tenacity. Our office move to Tower 3 at Barangaroo has been the highlight of last year, a strategic initiative to move up in the world – literally – and settle in the high tech centre of corporate land in Barangaroo Sydney.… Read more »
With the evolution of customer experience and the rise of digital payments in recent years retailers are forced to innovate to stand out from their rivals and win customer loyalty. Taurus client and independent payment processing network DataMesh shares with RetailBiz the need for mobility and top tips on how retailers can better engage, transact and get on the… Read more »
As a university graduate, students often ponder which is more important: strong grades or practical experience? Taurus Founder/CEO Sharon Williams was featured in the Daily Telegraph and 37 other mainline dailies and weighed in on the importance of interning and gaining first-hand experience in the student’s chosen industry. When making a hiring decision, Sharon looks for the most well-rounded individual, rather… Read more »
2020 has been a challenging year for most Australians including business owners and leaders. As we look ahead to 2021, building organisational resilience has never been more important. Taurus CEO/Founder Sharon Williams spoke to Kochie’s Business Builders about her strategies for success in 2021 and touched on her learnings from two-times Paralympic Gold Medallist and… Read more »
COVID-19 has tested business owners’ personal and professional resilience like never before. Taurus client and workplace mental health expert, Dr. Frank Chow, of 2OP Health says people’s ability to cope with the changes and uncertainty of COVID-19 is determined by existing biological factors and internal capabilities. In an article for Dynamic Business, Dr. Chow speaks… Read more »
After nine years as a client with Taurus, part of our role has been to continually provide fresh and exciting changes to the marketing strategy. Through TaurusPR©, UTS College and UTS were featured in the Daily Telegraph, Courier Mail and 38 other mainline dailies. UTS College or formerly known as UTS Insearch is the trusted… Read more »
Cybersecurity innovation leader, Secure Logic launched Secure Digital Connect (SDC) in December 2020. SDC is a digital portfolio that replaces GovDC’s Managed Service Backbone (MSB) and offers the Government community a secure platform that seamlessly interconnects Government agencies, service providers and partners through a secure multi-tenancy cloud environment. SDC offers a new and improved solution… Read more »
Taurus client and ASX-listed Dicker Data is identified as one of the star performers to look out for in 2021. A big accomplishment for the company, AFR reports analysts are tipping 2021 as the year when the values of lesser-known, lower-priced tech stocks play catch-up. Shaw and Partners Senior Analyst, Jules Cooper, recognised Dicker Data… Read more »
With the evolution of customer experience and the rise of digital payments in recent years retailers are forced to innovate to stand out from their rivals and win customer loyalty. Taurus client and independent payment processing network DataMesh shares with Dynamic Business several ways that the rise of customer experience is changing the payment landscape… Read more »
Among the chaos and disruption brought on by 2020 and the big shifts in our society, many industries – marketing and communications included – have had to adapt and reimagine the future. With new technologies, trends, and behaviours emerging on the daily, the way we attract, connect, engage and influence our audiences is constantly evolving.… Read more »
There is no doubt 2020 has been one of the most challenging years of our personal and professional lives. While the future remains unprecedented and the battle to make it through the next phase will continue to test our resilience, it’s important to prioritise our personal goals to stay motivated in the new year. Here… Read more »
What a year! As we go into the Christmas season, the out of office messages are starting to appear and many are taking the foot off the peddle. Not so for us at Taurus. We’re still on full throttle as clients prepare to ramp up their marketing spend to deal with the challenges 2021 is… Read more »
The holiday season is just around the corner and we’d like to thank you, our clients and partners for another year and wish you and your loved ones peace and prosperity in 2021. As we look forward to 2021, our wish for Taurus remains the same, to help you build success based on our proven… Read more »
As people search for new ways to connect, social media consumption continues to surge. Interestingly, research indicated social media engagement has increased by 61 percent. While more and more businesses are jumping on the social media wagon and leveraging content to promote their offerings, it’s getting more and more difficult to cut through the clutter.… Read more »
Our TaurusAcademy© Event was a hit. Taurus invited the TaurusAcademy© network to attend a Personal Branding session led by Taurus CEO/Founder and personal branding expert, Sharon Williams. This event was an opportunity for our past and present interns to meet and connect with like-minded people and learn the ins-and-outs of personal branding and how it… Read more »
SecureLogic is a leading provider of innovative technology delivering cybersecurity and digital identity solutions. Secure Logic works with some of the most difficult challenges faced by modern enterprises. This includes transitioning whole organisations to an As-A-Service model, detecting emerging threats predictively and completely re-thinking how digital services are being delivered, Secure Logic’s key values are… Read more »
Taurus is thrilled to be working alongside Best Ride App, a revolutionary application that saves you money on travel every time. From Uber to Ola to Didi, rideshares are the best way to get around. The Best Ride App helps you find the best deals on your next trip so you can save on every… Read more »
Taurus is proud to be working with Matt Levy, winner of 2 Paralympic Gold medals and an Order of Australia recipient who recently launched a book “Keeping your head above water”. Born a premature baby, Matt Levy had to face the debilitating effects of cerebral palsy, partial blindness, deafness and the inability to walk. Instead… Read more »
Taurus is delighted to partner with homegrown, fast-growing FinTech DataMesh Group. We set strategy with the TaurusBullseye© and have kicked off PR with a win in the AFR within 6 weeks of starting work. DataMesh works from the ground up to revolutionise the current payment systems for large retailers and improves in-store shopping experiences for… Read more »
2020 has been a challenging year for everyone. However, there is a silver lining in that COVID-19 has brought about some valuable lessons about hardship, conquest and triumph both personally and professionally that we can learn from and use beyond this “pandemic year”. We’ve been forced out of our comfort zone when it comes to… Read more »
Now that 2020 is almost over and we have some time to rest, relax and recuperate and finally find the time to bask in the sun with a book on hand, what’s on your reading list this holiday season? PR professionals are always on the hunt for new ideas, developing new ways to assist their… Read more »
Holidays can be an exciting or season of mixed emotions, as some get ready to gather with their loved ones, others may feel a sense of loneliness… and with the disruption of the pandemic, feelings of stress and anxiety are likely to heighten this year. For the staggering 1 in 5 Australians that have a… Read more »
Who hasn’t seen Netflix’s latest Haute couture flick Emily in Paris? The irresistible quarantine entertainment to binge-watch tells the tale of a young American marketing executive, Emily Cooper who got the chance of a lifestyle, seconded to a prestigious marketing firm in Paris to give French brands some good old American spin on social media.… Read more »
The last few months have been about watching the wellbeing of our team and our network and finetuning our visual virtual creative offering to our clients. It’s also been important to encourage each other to smell the roses and take time to register our mental and physical health as a priority. As our client, psychiatrist… Read more »
The COVID-19 crisis has led to devastation for many companies. Getting through this, and ahead of the next stage of this economic crisis, is a survival game on a number of counts. But the upside is, we are being provided with endless new opportunities. It’s clear the pandemic has tested leadership in Australia in unprecedented… Read more »
Whether you’re an entrepreneur, team leader, an expert in your field or on your way to kickstarting your career, whether you like it or not, you are the Captain of your personal brand. Your personal brand is built by how you choose to present yourself and your core values. It’s who you are and what… Read more »
The pandemic has provided an opportunity for business leaders to evaluate their mission and analyse their purpose. Organizations that know why they exist and who they are built to serve are uniquely positioned to thrive amid unprecedented change. With that said, what are the fundamentals of a purpose-driven company? Bringing the “why” to brand purpose… Read more »
A strong personal brand can make all the difference to your career, but the key to getting it right is committing to your brand both online and offline. Taurus CEO/Founder and personal branding expert Sharon Williams spoke to News Corp’s Melanie Burgress and contributed to the The Daily Telegraph’s Smart Daily pages about the power… Read more »
While negative behavior is not always linked to stress at work, negative changes in employee behavior can be an indication of stress. Employers and businesses carry the responsibility to provide a healthy work environment and maintain the mental health and wellbeing of their employees. Often times, employees do not realise the signs as it can… Read more »
Taurus is having fun working with iBle Technology for the launch of their new product Airvida – the world’s smallest air purifier under our TaurusPR© offering. With options for both adults and children, no matter where you are or what elements surround you, you can breathe easier with Airvida – a wearable air purifier tried and tested to generate more than 2 million ions/cm3 every… Read more »
Our TaurusInvestorRelations© service crosses the IR bridge from total IR function set up, support and assistance to full scale management – our team is there to support you and complete the pieces of the puzzle to ensure your company is maximising shareholder impact. From best practice on-line investor centres, attracting new investors to the register, initiating analyst research, complying… Read more »
SEO lies at the heart of every successful online marketing strategy. In order to be seen in an oversaturated market, you must first improve your visibility on the web. So, what does SEO even mean? SEO is short for Search Engine Optimization. It is essentially what you need to rank high on a search engine.… Read more »
Many organisations in Australia and beyond are now knee-deep in re-engineering, transformation, pivoting or whatever name is being given to the latest COVID-19 survival strategies and focus. However, Taurus CEO/ Founder suggests there is more to strategising and wargaming and the many conversations in the media about how things are going to be. And that is employees – our… Read more »
Effective marketing is a key growth driver in your small business. If you think you don’t have to understand marketing – think again. Everyone in your small business is responsible for marketing – from the receptionist to those in the accounts department. If you don’t buy into that principle, be sure that good brands build… Read more »
Taurus client Androgogic has been featured in The Daily Telegraph and The Advertiser’s careers pages as they work closely with McGrath Foundation to help take Educational, Learning and Training Capabilities for Breast care nurses to the next level! It is estimated that 19,371 women and 164 men will be diagnosed with breast cancer in Australia… Read more »
The Taurus team has strong expertise in the Healthcare sector which is also one of the most at-risk for violent incidents against frontline workers. James Boddam-Whetham, CEO of Noggin writes in Hospital and Healthcare on the state of safety and security in Australia’s hospitals while highlighting key points from the NSW Health Anderson Report on Hospital Security. The… Read more »
On Monday, 7th October Taurus CEO/Founder Sharon Williams and her family had Channel 7 filming at her house as she invites us to her home and speaks about inter-generational living. From Nana to Dras the GS puppy, there’s never a dull moment. Sharon said “Extraordinary and challenging times through COVID. Thankful we are safe, together.” Click here… Read more »
On Wednesday 21 October our CEO Sharon Williams was invited to speak with SBS World TV on the divide between the experiences of renters and mortgage owners during COVID-19. Despite COVID-19 support measures providing some relief for tenants, many are being forced into debt to cover basic household costs. A recent study by the Consumer Policy… Read more »
A fun Taurus family affair with Channel 7 as our CEO Sharon Williams invites us to her home and speaks about intergenerational living Sharon was asked to comment on intergenerational living through COVID-19, talk about WFH balance and family life with Channel 7. It’s taking all sorts of family situations to get through these unprecedented times. Watch… Read more »
In business for over 40 years, Taurus client Dicker Data (ASX:DDR) is Australia’s largest and leading value-added distributor of hardware, software, cloud and emerging technologies. Before the work from home movement even existed, Dicker Data was already the champion of flexible working arrangements and was built on a foundation of working mums. Employing over 500… Read more »
Taurus client Dicker Data (ASX:DDR), a leading value-added distributor of hardware, software, cloud and emerging technologies has launched a new dedicated Microsoft Cloud business unit to be led by Sarah Loiterton as General Manager. As Australia’s leading locally owned Microsoft Cloud distributor, this demonstrates Dicker Data’s commitment to extend software and Cloud technologies solution offerings… Read more »
Recognised as Australia’s leading personal branding expert, on Thursday 14th of October Sharon Williams virtually presented to a group of high calibre and global leaders on the power of a personal brand in today’s digital age and how a personal brand has a direct impact on revenue and business objectives. As a corporate, leader and… Read more »
Social media tools are not necessarily new, but statistics show SME business owners, the vast majority without marketing departments, are still not sure how to maximise them with the time and money available. COVID-19 has seen a significant increase in social media usage but research shows only 24 percent of SMEs have begun social media… Read more »
As the world accelerates to a digital and virtual way of work, it’s becoming increasingly important for businesses of all sizes to develop a strong voice, remain engaged and constantly communicate to existing and prospective stakeholders. One of the most effective ways to build brand awareness and stay connected is by providing relevant content and… Read more »
My internship with Taurus Marketing was a highly rewarding experience and one which I will cherish for the rest of my life. It was a perfect introduction to the work from home life and one which I will value highly moving forward in my professional career and in my life. What I found most valuable… Read more »
Taurus is proud to have supported Dicker Data Limited (ASX: DDR) as the company hits a milestone making their mark on the ASX:300 Technology Index effective from September 21, 2020. Dicker Data has been listed on the ASX since 2011 and is the most valuable of the new stocks featured on the All Tech Index… Read more »
“Just press play” are the words we’re becoming more familiar with as we continue to accelerate a digital and virtual environment. Did you know 300 hours of video are uploaded to YouTube every minute, and more than 100 million hours of Facebook videos are watched every day? The power of video content is undeniable and… Read more »
If you are a leader or an expert in your field, whether you like it or not, you are the Captain of your personal brand. The new reality gives us an extraordinary opportunity to show real leadership and accountability whether you are self-employed or work for a firm. Recognised as a leading personal branding expert,… Read more »
Online video consumption is one of the most popular internet activities around the world. In fact, the time spent watching online videos will expand more than 20% over this and next year to an average of 100 minutes daily. Videos are engaging, entertaining and can be quickly and easily digested across different channels. This is… Read more »
The COVID-19 crisis has led to devastation for many companies. Getting through this, and ahead of the next stage of this economic crisis, is a survival game on a number of counts. The upside? We are being provided with endless new opportunities. Sharon Williams, CEO/Founder of Taurus Marketing shares an article with SmartCompany on how… Read more »
Harnessing the power of video as part of your marketing strategy is a must in today’s competitive landscape to standout. We’ve seen firsthand how communications have radically moved online because of COVID-19. Virtual and MORE VISUAL content is not optional. It’s essential. Video is a dynamic creative medium that’s established itself as one of the… Read more »
Taurus CEO/Founder Sharon Williams is passionate about mentoring individuals to reach new heights and maximise their potential. Since founding Taurus and the TaurusAcademy program 25 years ago she has helped over 500 individuals achieve their personal and professional goals. Her strength lies in providing strategic, practical no-bull advice. Troy Douglas, current Co-Founder Of Nexba and… Read more »
Communications has radically moved online because of COVID-19. Virtual and MORE VISUAL content is not optional. It’s essential. The key? Easily digestible, memorable, persuasive and sharable content – that has a shelf life – and looks so much better. We’re proud to announce our TaurusVirtualContent© offering is expanding with a fully-fledged TV studio, filming rooms… Read more »
This month we celebrated 25 years in business, and it has been a month of reflection and huge pride – and special, heartfelt thanks to the amazing Taurus team. I registered Taurus the day my eldest daughter Charlotte India was born and together, with her siblings, and my team, they have been one of my… Read more »
Working mums, this is your time. Our CEO and Founder, Sharon Williams has pioneered working Mums since founding Taurus in 1995. Over the past 25 years, Sharon has supported, empowered and upskilled dozens of working mums at Taurus. In an article that celebrates women in business, Sharon talks to Jo Abi and 9honey, sharing her… Read more »
25 years strong, we are proud to continue our place at the forefront of industry-wide conversations in Australia’s most reputable publications. As businesses globally are dealing with the impacts of COVID-19, nailing the pay rise negotiation still depends on preparation and context. Our Taurus team are used to rising to the occasion and Business continuity… Read more »
Taurus is featured in Social Diary Newsletter, highlighting our 25-year milestone as well as our new state of the art TV, production and webinar studio facilities. On the 21st August, we celebrated 25 award-winning years in business with a new office, extended and launched new service offerings and celebrated continued growth. For 25 years, Taurus… Read more »
Being a Taurus Intern has been an enriching experience to say the least. I found it most valuable to be in a space surrounded by experienced professionals who can teach me and pass on their knowledge about the industry in a simplistic and nurturing manner. I felt very comfortable right from the get-go. The team… Read more »
As each day brings on new challenges and our neighbours in Victoria enter their harshest moment yet, what is the shortest way to the finishing line for Australia? There are a few options. We have been asked to be sensible. If wearing a face mask, practising social distancing and constantly washing or sanitizing our hands… Read more »
When remote working became the new global normal some months ago, businesses big and small went on a search for how to best maintain company culture and motivation virtually. Now that water cooler chats, Friday pizza parties, and the occasional long lunches aren’t a thing anymore, how do we continue to cultivate teams-ship and company… Read more »
Public Relations covers a range of strategies and tactics that share a common purpose, to communicate a positive message about your company or personal brand with the aim of influencing the behaviour and purchasing decisions of customers, shareholders, prospects and other stakeholders. Measurement and evaluation of PR activities is an important step that all organisations… Read more »
COVID-19 has entirely reshaped the structure of the business world, catapulting companies into a digital landscape, whether they were ready for it or not. Throughout history, large scale events have acted as catalysts for transformation, marking points of great social and economic change. COVID-19 is no different, having pushed business owners to grapple with a new… Read more »
As businesses return back to the office, there’s been a significant operational and structural shift to the way we operate. The challenging nature of this shift will differ from workplace to workplace. However, in order to prevent susceptibility to these ever-changing conditions it is imperative for businesses to look at innovative solutions and navigate the… Read more »
COVID-19 has completely changed the world as we know it. As we adjust to the new reality, how can small business leaders create a map for success? Taurus CEO/Founder, Sharon Williams spoke with SME TV & host Angela Vithoulkas highlighting the need for a strategy on marketing, resilience, team support, content & reinventing your brand!… Read more »
Taurus CEO/Founder, Sharon Williams was featured on Ticker TV talking about – Sharon’s entrepreneurial story – Founding Taurus & being in business for 25 years How Taurus is adjusting to COVID 19 Advice from the top – looking at the road to recovery, a positive and effective business guide The reality of being at the… Read more »
Taurus client, Dicker Data ASX:DDR announced a stellar H120 Market Update: Over $1b revenue achieved for the half-year, representing an increase of 18.3% over the same period last year Net profit before tax is estimated to finalise at approximately $40m for H120, up 25% on H119 Another record revenue month for June with revenue finalising… Read more »
Taurus CEO/Founder, Sharon Williams was featured on Inside Small Business with her “Top tips for small businesses on the road to recovery”. “New normal, pivot, a virtual world, reinvention, new strategies, and making the most of your digital communication capabilities. These are just some of the terms we wake up to since we started to… Read more »
From Hollywood films to Netflix series, Mental Health is getting more and more airplay on broadcast media and there’s a lot we can learn from movies and television. Here’s a look at understanding and uncovering antisocial personality disorder, a topic brought upon by the highly anticipated Korean drama “It’s Okay To Not Be Okay?” Taurus… Read more »
The COVID-19 pandemic has caused significant challenges on businesses and puts further strain on our mental health. Taurus client and friend, Dr. Frank Chow discusses top tips on how to take care of your overall health and wellbeing with Inside Small Business. The tips provided are curated for entrepreneurs, business owners, managers and leaders to… Read more »
Poor planning is one of the killers of small businesses. One big item that many small business operators fail to plan for is TAX, writes Sharon Williams, founder of Taurus Marketing. Unfortunately, the better you do, the more you pay. The country has to run and we as small business owners contribute much to keep… Read more »
As restrictions are eased, Australians are gradually adapting back to their professional lives in a post-COVID-19 world. While some thrive and others don’t in the WFH environment, how are extroverts and introverts different and what are their mental struggles and sentiments post-COVID-19? Taurus client and workplace mental health expert, Dr. Frank Chow of 2OPHealth discussed… Read more »
The global pandemic has been the catalyst for a remote work revolution, reshaping the way we work, operate and communicate. As we navigate to a post-COVID-19 business landscape, it’s becoming clear the new way of work will be a hybrid of remote and physical office spaces. While we’re living in a new reality, (that is… Read more »
Both Public Relations & advertising are cogs in the marketing wheel and are tools to increase brand awareness amongst target audiences, however, they’re viewed quite differently for the customer. PR is a form of third party (media) endorsement, meaning it is viewed with a higher degree of credibility, this is called ‘earned’ media and is… Read more »
Taurus CEO and Founder Sharon Williams is a long-standing and proud member of Kochie’s Business Builders family. We are excited to announce Sharon’s continued partnership joining the KBB Team on their new platform, Small Business First. Small Business First is designed to assist Small Businesses through the COVID-19 era. You can create a business listing,… Read more »
Taurus CEO and Founder, Sharon Williams featured in ABC Life talking about the importance of your personal brand, networking and the power of a digital resume in a post-COVID-19 world in an article titled “The easiest way to reach out to your contacts if you’re looking for work” by Moataz Hamde. Key takeaways: Reach out… Read more »
The Taurus Team and our Founder & CEO Sharon Williams (as RockClub member no 1) are proud to be associated with this beautiful vineyard, Winmark Wines in the Hunter Valley as they celebrate the building and opening of their Winmark Cellar Door! Known as one of the most beautiful Hunter Valley vineyards, this stunning property… Read more »
My experience as a Taurus Academy© Intern was second to none! Before I started my internship, I was unsure of the exact direction I wanted to go with my career post-university. All I knew is that I was interested in marketing but wasn’t sure if the practicality of it really would be for me. Upon… Read more »
Nothing could prepare companies for the rapid changes in customers’ needs that struck the world of business with COVID-19. It’s not often we’re affected on such a global scale, and yet here we are, braving these extraordinary and uncertain times. Creating brand awareness amidst a global pandemic is not often found on a business leader’s… Read more »
At the beginning of the month our client Dicker Data (Australia’s largest IT distributor), hosted the Preparing for Post-COVID industry exclusive webinar with keynote speaker Mark Iles, Executive Consultant and Industry Analyst, Tech Research Asia. The session highlighted insights we thought could benefit our network – particularly those in the tech sector, on looking at… Read more »
While I am proud of how Taurus and our network have moved through this period, there is no time to relax and celebrate the fact we have got this far. The next 4-6 months will be a true test of recovery, survival and reinvention. The end of the financial year can be a time for… Read more »
SendGold discuss putting gold back on the map with AusbizTV! All is good in the world of gold today. Gold has taken an upsurge and investors are reaching out for this safe, stable (and now digital) haven. Award-Winning Aussie FinTech SendGold is a peer-to-peer digital gold trading platform. SendGold is hyper-liquid and hyper-accessible has seen… Read more »
How COVID-19 will change Australian workplaces forever There’s about to be a lot of changes to your workplace. Crisis management technology company Noggin has the low-down on what you need to succeed in a post-pandemic era. Noggin’s next-generation technology offers both mobile and desktop software package comprising practical solutions and dashboards. It is designed to… Read more »
The spotlight has been shining on Australia’s healthcare industry as the rest of the world fights the COVID-19 pandemic. Media coverage has been intense and alarming, with news bulletins filled with scenes of hospital ICUs at breaking point as the pandemic has taken hold. In Australia, we are preparing for these worst-case scenarios. Fortunately, we… Read more »
My time as a TaurusAcademy© Intern was a fantastic experience that I would recommend to any PR, Marketing or Communications student or recent graduate looking for a meaningful learning experience that will bolster their confidence for entering this field. The Taurus Marketing culture is so welcoming with open communication that makes all newcomers feel comfortable… Read more »
The growing demand for IT equipment in an increasing work from home WFH world Dicker Data’s growth strategy, expansion plans, proven track records and why Dicker Data is an income-generating stock. Dicker Data is credited as Australia’s leading locally owned and operated distributor of IT hardware, software, cloud and IoT solutions. Its 41-year legacy was… Read more »
Like a lot of CEOs, I have been overwhelmed with emails from people in our industry who have been left out of work and seeking a new job due to the impact of COVID-19. Unfortunately, these are the shock waves from the pandemic with the marketing and PR industry facing a real crisis of losing all this amazing talent unless we do everything possible to… Read more »
Taurus CEO and Founder, Sharon Williams speaking with George Sabados and the Vision Brokers and Advisors Community on effective marketing in times of crisis. “The biggest message you can take is that right now is NOT the time to hideaway – it’s the time to be out there! Show empathy & help.” View the full 27-minute… Read more »
Everything you should know as a leader before you venture back to the office. Are you ready for the face-to-face interaction as we transition back to the physical office? I wasn’t – quite! writes Sharon Williams, founder of Taurus Marketing. Yesterday, I was faced with the first face-to-face meeting since lockdown with a prospect in… Read more »
Creating a brand isn’t as simple as designing a logo and posting a couple of photos on Instagram with a custom hashtag. The core of what makes a brand runs deep lies in the content it constantly (and strategically) develops to engage its (hopefully) growing audience. To leave a lasting digital impression, you’ll need to… Read more »
UNDERSTANDING ISSUES MANAGEMENT The Dark Art. It is a name that best describes a practice that has been around for decades but practitioners, government officials and company executives are reluctant to explain too much about it to the outside world for fear of revealing their secrets, almost like those who guard the formula for Coca… Read more »
With so many businesses pivoting in response to the pandemic, entrepreneur Sharon Williams takes us through how this strategy works – and when to use it. As I write this, I am hoping you, your family and team members are safe right now and that you are managing your mental health and physical health because… Read more »
2020 has surely been a challenge and a major learning experience for us all. But as a final year university student soon to graduate, I (with the rest of my cohort) had other worries and reservations about this year. What do I want to achieve at the end of 2020? What industry do I want… Read more »
As the world shifts into a new digital age, reskilling and upskilling may be the only way we can continue to keep up. The use of technology in our personal and professional lives has never been more prevalent or more critical. With COVID-19 pushing the digital age into the forefront, now is the perfect time… Read more »
Goodbye certainty and comfort, hello hyper-speed change, and continuous learning of new technology. If you are a tech company working on holograms, “Will the real slim shady please stand up?” because now is your time to shine! We are entering a new era coined the ‘digital renaissance’; we’ve had a circuit breaker with COVID-19 and… Read more »
The Taurus team is proud to be working with beloved Australian author Anthony Bertini and Dirt Lane Press to launch the children’s fable, Where Happiness Hides! Inspired by brevity and preciousness of life, Where Happiness Hides is available to children and families around the world who don’t always have access to books. The meaningful fable… Read more »
Time of social and economic hardship is the ultimate stress-test of whether the relationship between companies and customers is robust enough to endure long term or so fragile that unexpected challenges can completely disrupt and derail the business. Optimising customer experience and effectively managing connection is crucial in the current climate, as the impression businesses… Read more »
Over the last month, life as we know it has drastically changed. We are in the midst of what might be a life-changing experience on a worldwide scale. Here are the Taurus team revelations, insights & some of the life lessons we’ve learned from the COVID-19 outbreak. When you feel overwhelmed and anxious, stop and… Read more »
If you are one of the lucky ones, like me, to still be in business you must be doing something right. So why do you still feel anxious, or at least ultra-cautious and maybe worried about the future? Read the full article here: https://www.kochiesbusinessbuilders.com.au/i-will-survive-your-new-mantra-during-covid-19/
Taurus secures 8 new and returning clients – featured in B&T, Mumbrella, Influencing, Telum Media, and Social Diary and is proud to announce we are working with a wide range of new and returning clients. Sydney, Australia – Integrated PR and Marketing agency Taurus celebrates eight new and returning clients across trademarked PR, Strategy and Social… Read more »
Our story. Our brand. Our values. 25 years in business, 4 continents and over 1000 brands. Our CEO and Founder, Sharon Williams shares the powerful meaning behind the name of our company. “I chose the name Taurus because when I looked up the star sign it represented tenacity, passion, loyalty, sturdy, steadfast, keep going no… Read more »
In our traditional celebratory Taurus month (the month of May) I headed to the city yesterday to review new office space for the Taurus team. A location change is part of my strategy to reinvigorate the business post this COVID-19 recovery period and a brand new sparkling environment for the team and it would mark… Read more »
Taurus is proud to welcome new client, 2OP Health into the mix, bringing to light an issue close to our hearts and front of mind for many at this time. 2OPHealth provides tailored occupational psychiatry and psychology services to individuals, organisations and health professionals across Australia. With a strong foundation and focus on workplace-related mental… Read more »
Taurus is thrilled to announce the newest and sportiest member of our family – On the Ball Global, the world’s greatest football training app! Aussie-born On The Ball App is a football-specific training mobile application designed to enhance performance for players in every stage, from kids wanting to learn to beginners and elite levels. The… Read more »
Looking after your mental health has always been what I call ‘at the back of your front of mind’ for many people, as we often brush off its importance as we chase deadlines and responsibilities. This year, at the peak of the global health pandemic, Taurus had the chance to work with workplace mental health… Read more »
Taurus is thrilled to work alongside FirmGuard and Founder/Managing Director Dan Ussher, delivering a TaurusBullseye© Strategy Session. FirmGuard are an advisory service providing Information Security (InfoSec), Governance Risk and Compliance (CGR) expertise to Boards, Directors and organisations in highly regulated industries (including education sectors, information and technology, finance and more,) to navigate the complexities of InfoSec… Read more »
Taurus is excited to embark on a new venture working on the PR launch and ongoing campaign of Noggin’s free Epidemic Response Module (ERM), to help Australian businesses prepare for, and manage their response to, the COVID-19 pandemic and prepare their return to work plans. The next-generation technology offers a mobile and desktop software package comprising… Read more »
Join Taurus EduTech client, Androgogic at HR Tech Fest Connect 2020, Asia’s largest virtual HR conference for FREE on May 12th and 14th. Androgogic‘s CEO/Principal Education Technologist, Alexander Roche and Totara Learning‘s Chief Learning Officer, Lars Hyland will be speaking about strategies and tools that HR and education leaders should consider to manage a future… Read more »
The Taurus FastTrack© program is my first internship experience. Apart from the theory we learn in university, I really had no idea how Marketing and PR works in the real world. I was lucky enough to stumble across the opportunity to intern with Taurus. Needless to say, there is a huge disconnect between what we… Read more »
Taurus is proud to be working on the PR launch campaign of Safety Evolved. Australia’s 1st workplace health and safety integrator, transforming traditional safety cultures and outcomes through turnkey Environmental, Health and Safety (SaaS) solutions. Safety Evolved has developed digital tools paired with extensive capabilities and experience to deliver speed to value for industry-specific Work… Read more »
Taurus featured in B&T Australia. Working in true Taurean style as we continue to be tenacious, passionate, steadfast and working hard in these challenging times. We kick off Q2 (and the month of Taurus) celebrating 8 new and returning clients across our trademarked Taurus Public Relations©, Taurus Bullseye Strategy© and Taurus Social© portfolios. Recently awarded… Read more »
Gold is sexy again. From declining interest rates to COVID-19 impacts, investors are putting their money back in good old, Gold. Taurus is proud to be working with returning client, SendGold – Australian Fintech who’s taking Gold, digital. With the power of tech and innovation, SendGold has made purchasing and managing gold a fast, simple… Read more »
Marketing is too often taken for granted by many organisations. It is typically perceived as an add-on as opposed to an integral part of the organisation. Furthermore, the perception that Marketing is expensive consolidates the belief by some that Marketing is a luxury when it’s truly a necessity. Marketing initiatives often get boot when times… Read more »
I have just finished pasting a cardboard backing on the back of my newspaper cut out of the Australian Flag. On Anzac Day, Saturday, 25th April, I will post it on my home front window or maybe on my beautiful hedge (I am a corner plot) to mark my respect and pay tribute to our war… Read more »
Taurus is delighted to partner with ASX listed Dicker Data (ASX:DDR) and Founder / CEO David Dicker, developing a TaurusBullseye© Strategy and integrated Public Relations and Investor Relations retainer. Proudly Australian owned and operated for over 41 years, ASX listed Dicker Data is the largest commercial technology hardware, software and cloud distributor in Australia and New… Read more »
In today’s new normal and with the unprecedented changes requiring us to adapt almost by the hour, it’s never been more important to define, protect, evolve and differentiate your personal brand, image and expertise no matter what industry you’re in. Your personal brand is constantly being shaped and influenced by online mediums and by your… Read more »
We are entering a vastly different world once we come out the other side of the Coronavirus tunnel. So ask yourself, which of the following two scenarios best describes your situation: My business is in high demand My brand needs to pivot If you selected no 1, it’s worth remembering the words of successful businessman Warren Buffett “It takes 20… Read more »
OutThought designs, builds and hosts intelligent AI and Virtual Assistants that automate customer service enquiries on IBM Watson technology. Lisa Bouari, Director at OutThought and her team are continuously looking at solutions to help address the current needs of organisations. In a Q&A with Taurus, Lisa shares how OutThought is responding to the COVID-19 outbreak… Read more »
For a lot of people, it would be appropriate in 2020 to cross out the word celebration when thinking about Easter, which is traditionally a time when families come together, a time of faith and renewal. In my birth country of England, it is also Spring and a time of new beginnings. For some, it… Read more »
With the #newnormal, comes new responsibilities. As business owners and brands paddle their way around the COVID-19 global pandemic, it comes with a series of aged old worries, amplified – from customer retention to employee wellbeing and overhead costs. However, amongst all these business issues it is important to not lose sight of what counts… Read more »
Michael Fraser, Chief Operating Officer & Senior Educational Technologist at Androgogic was featured in SmartCompany on how they’ve made remote working a success for 15 years! Androgogic, a leading provider of Educational Technology infrastructure and services such as the Totara Learning Management System (LMS) was founded almost 15 years ago with fully remote employees as… Read more »
How quickly we’re adapting to a virtual world. Before COVID-19, a global pandemic, affecting each and every one of us, wasn’t something a lot of us contemplated; I think we all resigned ourselves to it wouldn’t happen to me. Now, the #newnormal as it is being described is creating a virtual world as the main channel for communication while we adhere to guidelines of social isolation, physical distancing and lockdown! And, from the feedback online, most… Read more »
Everyone’s situation may be different as we confront the challenges around the COVID-19 Coronavirus pandemic. Our hearts go out to those who have lost their jobs. Not in their wildest dreams would some Australians had envisaged a few weeks ago they would be lined up outside Centrelink offices seeking help to survive. At Taurus, I have re-engineered to keep my team… Read more »
We get it – work can be stressful sometimes. On top of that, the recent COVID-19 outbreak has left us in unchartered waters, adding pressure and unnecessary stress. Take a look at our top 10 tips to de-stress at work: Breathe. Breathe in through your nose & out through our mouth. Focus on drawing air into… Read more »
Taurus friend and client, James Boddam-Whetham and Noggin spoke to The Daily Telegraph on their initiative to help organisations and healthcare agencies combat COVID-19 with their Epidemic Response Module. “An Australian software firm Noggin is at the forefront of the crisis management of COVID-19 worldwide providing technical support for the national COVID-19 incident room centre… Read more »
Unwavering support from the Taurus team in the COVID-19 challenge Supporting the government in this historical Team Australia moment COVID-19 has left us in unchartered waters. I believe we’ve reached, what I have coined a #newnormal as we adapt almost by the hour to changing and challenging circumstances. One thing is not changing. That is, the Taurus ‘no bull’ approach, which for 25 years has underwritten the way we’ve… Read more »
Taurus has hit another Bullseye this week, winning the prestigious title of ‘Best PR & Marketing Agency in Sydney’ in the 2020 APAC Insider Australian Enterprise Awards. APAC Insider is a leading publication that brings readers in the Asia Pacific Region essential content and news from within the business sphere once a quarter. The 2020… Read more »
Public Relations (PR) as we know it, isn’t what it is anymore. With the integration of digital technologies into everyday life, reaching your audience will now require a lot more than a page in a glossy magazine or a spread in today’s paper. A saying from a professor back in university stuck with me till… Read more »
Located at the heart of Barangaroo, Lotus Barangaroo offers casual fine dining on Wulugul Walk. Historically home to the Gadigal people, Aboriginal people made campsites located close to the shore especially during summer. Lotus’ menu pays tribute to the original custodians with a strong focus on seafood and influenced by China’s rich history. Whether it’s… Read more »
Zoom is the leader in Top Video Conferencing Apps. Ranked #1 in Customer reviews, the enterprise video communications platform offers a seamless, reliable platform to host and join audio and video conference calls, live chats and a collaborative work spot from anywhere around the world! Founded in 2011, Zoom helps businesses and workplaces bring their… Read more »
Attention Experts specialise in quality social media digital campaigns, policy design and community management. Founded by George Hawwa, Attention Experts prides themselves on exceptional customer service, transparent delivery, best practice strategy design and quality campaign implementation. Today, Attention Experts manage clients across 15 different industries with a focus on return on investment. For more information:… Read more »
Young Sydney Entrepreneur Edwin Onggo sought out Taurus in early 2016 to promote and utilise Taurus Profile™ for his own personal brand and Taurus AppLauncher™ to build the brands presence of his start-up, GiggedIn. GiggedIn is a platform that allows you to get affordable tickets to all your favourite gigs and festivals in one place.… Read more »
TaurusProfile™ is an innovative and personalised personal branding service offered by Taurus, aimed at defining, developing and protecting the personal, professional and corporate reputation of individuals. In a highly competitive environment, building your personal profile will keep you a step ahead of your competition. With the instantaneous influence of social media platforms, it has never… Read more »
The Taurus team hosted the launch of ASX listed 1st Group’s LookDeeper.com.au campaign before Christmas 2019. The LookDeeper.com.au campaign was brought to life with an experiential event held at the Art Gallery of NSW, supported by guests including recognised Australians such as Kirk Pengilly INXS star and Glaucoma Australia ambassador, Layne Beachley, World Champion Surfer… Read more »
Taurus Founder & CEO Sharon Williams was chosen by tech publication ARN to deliver the keynote speech at the ARN Women in ICT Awards 2019 at the Hilton Hotel at the end of last year. The prestigious Awards lunch, attended by some 600 industry leaders and supported by a range of some of our favourite… Read more »
Every congratulations to our client, Mactac APAC for the launch of their new Instagram account @mactac_apac. Mactac APAC is the leading provider in graphic solutions with a focus on creativity, innovation, and uniqueness. With an extensive range of products, Mactac offers versatility and functionality, delivering tailor-made solutions aimed to meet customer needs within the graphic and… Read more »
Sharon and the extended Taurus team hosted glamorous Summer Drinks with the Australian British Chamber of Commerce at Merivale’s beautiful Ivy pool rooftop over sunset on Tuesday, 4th February to kick off the new year. The Taurus Team was joined by Taurus friends, clients, journalists, prospects & our close companions from the Australian British Chamber… Read more »
Our thoughts are with everyone affected by the devastating bush fires and now the chaotic storm rain hitting our shores. Little did we know 10 weeks ago that the bush fires and now Coronavirus threaten to re-write the economy forecasts later this year for industries such as education, tourism and health. At Taurus, we have… Read more »
Our Taurus friends at Table Tennis Australia are currently organising the Table Tennis Corporate Cup, a corporate-wellness activity that takes workplace ping pong to the next level by getting your team active and engaging with other companies in your region. We are super excited to support the initiative that is backed by Sport Australia and… Read more »
In today’s competitive world, being good at your job is not good enough. When you look at successful individuals who have built long term careers and businesses, you’ll notice that having a wide and strong network is a crucial part of their career. As the saying goes, your network is your net worth. We get… Read more »
They say open and honest communication is the key to a healthy relationship and in today’s consumer landscape, it’s more important than ever! Market changes have sparked changes in PR and marketing, disrupting everyday lives, media and organisations. Over the past few years the lines separating marketing and PR have blurred, forcing evolution of the… Read more »
Here’s our mini guide to acing your profile! Once logged in, LinkedIn is great at giving you profile set up prompts to help you maximise the effectiveness of your account. Head to your profile and ensure you have a high-quality head shot as your image, something professional and preferably, high res. Add a background image… Read more »
It’s very exciting that in less than a month we start a new decade and say goodbye to the last. And at Taurus, we are celebrating with a call out to the industry to be braver and more creative! It’s time to grab the bull by the horns and reinvent. If you stay the same,… Read more »
Public Relations generally conveys positive stories and messaging. However, more commonly than you think PR is used to mitigate damage and formulate responses to incidents, occurrences, criminal attacks, and government investigations in and out of the workplace. When done correctly, crisis communication is an effective tool to communicate with the wider public, staff, stakeholders, partners and customers. Crisis communications is a way to maintain a public image and prevent major harm and damages to the organisation and its employee. In simpler words, crisis… Read more »
QVB’s New Champagne Parlour and Bar is here! Located at the iconic landmark at the heart of the city, Queen Victoria Building. The newly opened Reign is Sydney’s new premium Champagne Parlour and Bar. Reign opens 7 days a week from day to night- making it perfect for your afternoon tea or your late-night drinks.… Read more »
SLACK is a chatroom for teams to communicate with their colleagues. Whether it’s for a group discussion or private conversation, SLACK allows team to do it all in one place. SLACK is available to use on any device and is accessible at the office or on the go, bringing team communication and collaboration into one… Read more »
Friend of Taurus, Brabham is hosting a Special Charity Screening on the 10th of December 2019 held at one of Sydney’s great art deco cinemas, The Cremorne Orpheum Picture Palace, boasting a fully license bar. Sydney audiences will get an exclusive opportunity to see the new international documentary film, ‘Brabham’, which tells the story of… Read more »
Some CEO(s) might be comfortable answering most questions thrown by reporters but handling and dealing with media on global, time sensitive, ground-breaking announcements can be tricky and challenging. The Australian British Chamber of Commerce or ABCC’s CEO David McCredie, is an already confident and eloquent speaker, but he engaged Taurus for media mentoring and to… Read more »
Taurus’ friend, Cydney O’Sullivan, founder of the Celebrity Experts Network and Motivational Speakers International, is an entertaining speaker who helps others thrive in their fields by clearing their bottlenecks to marketing and promotional success. She recently hosted the ‘Discover How to Become A Celebrity Author & International Speaker’ three-day seminar in Sydney. The seminar provided… Read more »
While many are celebrating the completion of school and embracing a new milestone in their lives, it comes to no surprise that the lead-up to Christmas can be an anxious time for many HSC students. With ATARs soon to be released students around the nation may be worried about their results and concerned this will… Read more »
This year the Taurus Team visited Cirrus Dining in Barangaroo, Sydney celebrating Melbourne Cup with an afternoon of food and wine. We had a beautiful afternoon with the Barangaroo views, a series of entertaining acts throughout the afternoon including DJ’s, live races, bars, TAB’s and entertainers!
Taurus Profile™ is a personal branding service offered by Taurus, aimed at defining, developing and protecting the profile-leading individuals. With the rise of social media platforms, it’s more important than ever to differentiate yourself from your competitor and break through the clutter. Your personal brand or ‘digital resume’ is constantly being shaped and influenced by… Read more »
BECODE is redefining intelligence in the construction industry. The goal is simple: to remove the ‘noise’ from the design and construction process so that every building is a safe one. Gone are the days of scouring through the BCA for compliance information. BECODE gives you speed, flexibility, accuracy and options, all to the letter of… Read more »
Table Tennis Australia is reaching out to corporates around Australia to attract new players and raise the fitness levels of working Australians with the launch of the Corporate Cup! The Corporate Cup had its inaugural launch at this year’s StartCon and will be kicking off the competition in February 2020. The cup is an inclusive… Read more »
Taurus is thrilled to be working with Dorota Bryks, the award-winning Principal Lawyer at Bryks. Bryks is a law firm servicing small to medium enterprise clients on business related legal matters including transactions, contracts, competition and consumer law. Bryks Lawyers advises a diverse range of clients including public companies, subsidiaries of multinationals, small and medium… Read more »
Established in 2013 by twin brothers Amiad & Koby Soto, short-term rental property management platform, Guesty makes its Australian debut. As short-term rentals significantly grow in popularity, properties and entire buildings are being snapped up by professional property managers and property management companies looking to oversee the hottest inventory in key destinations. Guesty’s property management… Read more »
With the holiday season around the corner, it’s more important to get your self-care sorted! Getting your essential vitamins is now easier than ever with IV League Drips, Sydney’s first fully mobile and medically backed IV drip service, bringing the convenience and benefits of IV therapy to your home or workplace. Founded in 2018 by… Read more »
LexX Technologies have recently released a new and extensive platform demo of their flagship technology – LexX. In collaboration with Taurus Marketing, this exciting new demo is a comprehensive look into the organisation, the LexX Platform, it’s features and a product walk through. LexX Technologies provides intelligent technology to maintenance technicians and aims to optimise… Read more »
Are you looking to up your game in social media and attract more valuable traffic? Staying on top of social media trends is one of the best things you can do for marketing your brand. Let’s take a look at some up-and-coming 2020 trends. 1. The rise of niche social media platforms Facebook and Instagram… Read more »
In millions of households across Australia, the early morning social media ritual is the only way to start the day. The all-purpose smartphone has become the first step in our daily routines, silencing the alarm to check emails and scroll through ‘socials’ before we put a foot on the floor! Most people do this again… Read more »
In recent years, we have seen a significant shift from traditional marketing to an integrated marketing approach. As an important aspect of integrated marketing communication, Public Relations or widely known as PR enables businesses to reinforce their advertising message effectively and in an authentic manner. Public relations is a powerful management tool for companies to… Read more »
Many companies are focused on ‘growth’, with the job title ‘Chief Growth Officer’ becoming increasingly popular, some even replacing their CMO’s with CGO’s. It’s important to have a communications strategy to sit alongside your business objectives. Some may like the idea of ‘flying under the radar’, in terms of engaging in marketing activities and PR strategies for their… Read more »
Getting a full time job without work experience under your belt is the ultimate Catch-22 situation in the life of today’s millennial. We may not hold the keys yet, but believe it or not, the future belongs to millennial. Having a successful career doesn’t happen overnight, you need to be diligent, determined, tenacious and more… Read more »
In today’s competitive and ever-changing landscape, looking for a job can be dreadful and stressful. If you’re in the market for a new job or just simply looking for change, you probably know that the first step is to send out your resume to show off your education, skills, and experience. Often, first impressions are… Read more »
PR (Public Relations) is one segment of marketing, the difference is the end goal. ‘Marketing’ aims to sell a product or service, whereas PR aims to build a beneficial relationship with key audiences and target markets. PR works well with a great website, great design, great branding, video, and inbound lead generation programs. Public Relations covers… Read more »
Interning with Taurus Marketing was one of the best experiences of my life. From the team to the clients, everything was absolutely perfect. I couldn’t have asked for a better internship. The thing I found most valuable about my internship was having an insight into the real world of PR and interning alongside a supportive team who… Read more »
Founded in 2018 by Rosalie McEvedy, a medical professional with over five years’ experience in the pharmaceutical and medical industry, IV League Drips specialises in preventative vitamin, mineral and nutrient solutions for optimised body function, inner health, and wellness. IV League Drips is Sydney’s first fully mobile IV drip service, bringing the convenience and benefits… Read more »
Looking to balance work life and fitness? We invite you to try FHIT by Lauren Hannaford, an online fitness training program you can do anywhere, anytime – no equipment needed! FHIT is based on a holistic approach to training and life. It’s all about HEALTH, HEART and HAPPINESS. It’s about real results for real bodies… Read more »
Our CEO Sharon Williams and Ian were featured in industry news verticals Mumbrella, B&T, Telum Media, Media Connect (Influencing) and the Social Diary! Two of Australia’s heavyweight public relations practitioners have teamed up at Taurus, the Sydney-based Integrated Marketing, Public Relations and Communications agency. Taurus CEO, Sharon Williams – who earlier this year was named… Read more »
Meet Magic – This October, Starlight is partnering up with MeetMagic in challenging C-Suite Executives from Australia’s top businesses to pledge 45 minutes of their time to take a Meeting for Good. For every meeting, MeetMagic will make donations to provide aid for the hospital experience of 18 children. If you’re interested in helping MeetMagic combine… Read more »
On 21 August 2019, Androgogic hosted the fourth VR AR Association, Global Mindset Bizri Academy event on Immersive Technology and Learning Management Systems! The Taurus team attended the event and had exclusive insights on: Innovative use of VR/AR in clean sport education to help young athletes VR/AR/360 in your Learning Management System Using SCORM and xAPI to… Read more »
“Reading is essential for those who seek to rise above the ordinary,” says American Entrepreneur Jim Rohn. If by any chance he’s right, then we had better start flipping! There are some books that you never really stop reading. Like a good earworm, their words, wisdom and advice ring true to you and never really… Read more »
Taurus welcomes Cindy Alexandra to the team. Cindy joins us as an Account Executive who is passionate and motivated having completed a business degree at University of Technology Sydney (UTS) Business School majoring in Marketing and minoring in Finance with an interest in Public Relations and Digital Marketing. Cindy has completed a Diploma of Business at… Read more »
One of our favourite Taurus Treats! Smoking Gun Bagels is a delectable business bringing Montreal Bagels to downtown Sydney – which we may, on occasion UberEats into the office from their Woolloomooloo HQ. Our favourites include the Pastrami with chimichurri, cheese and pickles or the Smoked Salmon with capers and pickled fennel. They bake each batch of bagels in a custom-built… Read more »
Tech Patrol is a collaborative IT Managed Services provider, delivering strategic business outcomes for our team at Taurus. In the words of Paul Chait, CEO, “With Technology Success, we become a true business partner with our clients and begin to impact the big costs that affect the bottom-line”‘. Paul is even offering Breakfast or lunch… Read more »
When two young entrepreneurs Adam and Saul Caspary approached Taurus prior to launch, they were deciding on brand colours, logos, pricing, Cookie Dough flavours, a website and social pages. They wanted to create a buzz around the brand ready for their launch and drive traffic to the pop up cart that was their business model. They were hesitant to… Read more »
At Taurus we work with you to determine the best ‘look’ for your business. We start by identifying your key messages and values. We develop a logo, brand image and style guide for your company to reinforce core values and to create brand awareness in the most memorable way possible. We are passionate about design… Read more »
Taurus welcomes new client WordBirds, the Teleprompter and Autocue Specialists. Run by Danielle Cleary and Kennie Ward, the brand has supported presenters for over 20 years collaborating with clients to deliver seamless productions across Australia including, live conferences and events. They have worked with brands such as Big Brother, The X Factor, Commonwealth Bank and… Read more »
After working in marketing for almost 3 decades, across 4 continents and over 1000 brands, Sharon has built and grown an industry leading and award-winning integrated PR & Marketing agency. We are delighted that Sharon has just secured the award for Australia’s Top Ten Women Entrepreneurs 2019, run by the UK’s Business Game Changer Magazine.… Read more »
Taurus is bouncing into Spring with a swag of new clients, returning clients and new services. Having celebrated our 24th birthday in August, I am delighted at this wonderful team and the clients we get to work on each day, some who come back year after year. The end of first financial quarter is always… Read more »
Last week Taurus visited Employees Only, the cocktails were creative and the food was delicious! Perfect for a multitude of occasions the bar is coined one of the best in the world, originally from New York they opened in Sydney in 2018. Employees Only is located next to Martin Place at 9a Barrack St Sydney,… Read more »
Taurus has had a long-standing relationship with Robyn Foyster (former editor-in-chief of The Australian Women’s Weekly, New Idea and publisher of Harper’s BAZAAR, Woman’s Day, Cosmopolitan, Grazia and Madison). Robyn has over 30 years’ experience as a journalist and TV producer, and is owner and publisher of the lifestyle websites TheCarousel.com, GameChangers.com.au and WomenLoveTech.com. Robyn… Read more »
HubSpot is a cloud-based CRM, Marketing, Sales and Service software platform that helps businesses launch, grow and control their marketing efforts. It says manage their sales processes, and support the ongoing needs of their customer base. It includes everything a marketer needs to increase website traffic, convert website visitors into leads, and “close the loop”… Read more »
Taurus friend Michael Jacobsen has launched ‘Entrepreneurs, Mavericks and Empire Builders’ a book with over 20 compelling interviews with leading Australian and international entrepreneurs and innovators. The stories endeavour into the ‘Captains of Industry’ including household personalities and companies, with insights into the secrets of their successes. The tales are authentic, warm and inspirational and… Read more »
The cold weather took a while to arrive but having already passed the longest day, it’s only 6 weeks till Spring! We already feel we have a Spring in our step at Taurus with an exciting list of new clients and long-standing friends coming back to us. We enjoyed our offsite at the beautiful and… Read more »
Lauren Hannaford looking glam at the 2019 Mercedes Benz Fashion Week. Lauren was dressed by stylist and fashion designer Marian Rahme at Catwalk Instyle. High standards of workmanship, a unique style and the finest attention to detail have made Catwalk Instyle the buzz of the town, and now you are in on the secret. Offering… Read more »
Founder & CEO of Taurus Marketing, Sharon Williams shares her thoughts on marketing strategy and branding to Tech Entrepreneurs at MyNetFone! The MyNetFone team were so professional in running this event. Crystal Liu thank you for all the excellent coordination and smooth and easy run-up. We were so impressed. The audience was engaged and interesting… Read more »
Our friend and long-standing client Ted Egan, Vice President of Threatmetrix & LexisNexis, spoke at an event last week, held at ANZ Tower, talking about cybersecurity and scaling a company to $850m! Threatmetrix went from being a small business to one of the fastest growing cybersecurity companies in Australia by acquiring customers at speed. Ted and… Read more »
Taurus welcomes major technology leader in the private network space, Synology Inc. Founded in 2000, Synology create network-attached storage (NAS), IP surveillance solutions, and network equipment that transforms the way users manage data, conduct surveillance, and manage networks in the cloud era. Synology recently hosted the Synology Solution Exhibition in Taipei! The event explored the… Read more »
Taurus is proud to be working with Singapore-born brand JustCo as they make their Australian debut! Asia’s leading co-working space JustCo has officially opened its first center in the heart of Sydney’s CBD on 175 Pitt Street with plans to expand further to 60 Margaret Street. This will see JustCo expanding its regional footprint to… Read more »
We are thrilled to welcome back the client we initially named and branded from all the way back in 2012, 1stAvailable. Now rebranded as MyHealth1st and listed on the ASX Taurus is helping with a new service offering called EyeHealth1st . This National eye health campaign for independent optometrists will focus on a theme of… Read more »
Taurus friend Karin Adcock has revamped and launched the former Poole’s Rock Vineyard in Broke the Hunter Valley that was previously owned by David Clarke to create a stunning new venue called Winmark Wines. The revamped property has a new refurbished Chardonnay vineyard, pool, tennis courts and private accommodation for up to 32 guests. The… Read more »
Whether you’re a celebrity or not, you have your own personal brand. It’s up to you to take ownership of your reputation and the ongoing process of a prescribed image or impression in the mind of others and emerge stronger, surer and way ahead of the field! Your personal brand will affect every part of… Read more »
Our clients Androgogic were exhibitors at the 2019 HR Festival Asia in Singapore! For the first time ever two of the world’s leading events – HR Technology Conference & Exposition (US) and HR Summit (Asia) joined forces in Asia to create the largest gathering for the HR and Tech industries in Singapore. Androgogic were amongst 100+ exhibitors at the event. To learn more… Read more »
Only 8 weeks to go until financial year end and I’m sure like me, you’re evaluating the year, progress, performance (my own) and striving to over-reach those targets – even if your fiscal year falls differently. After 23 yrs in business, I find ongoing evaluation is key to building performance of my company, people and… Read more »
When calling to book a table at Bel & Brio, mention ‘Taurus’ and have a glass of Perrier Jouet on arrival on us. In our opinion, one of Sydney best restaurants! Located in Barangaroo Sydney, the sophisticated and elegant Bel & Brio is a powerhouse eatery, fitting a huge variety of delectable occasions, whether its… Read more »
Idea Spies are observant people who care about the world and make it better by sharing clever ideas happening around them. There are now about 2.000 clever ideas, happening now, posted on IdeaSpies. You can easily search the ideas by category and word, share and rate them. The platform shows the most popular as well… Read more »
My experience as an intern at Taurus Marketing was a great learning experience. The environment I was in encouraged me to be open to learning and have a positive attitude to continuously challenge myself. TaurusFastTrack intern program has allowed me to step into and gain experience and understanding of the marketing and PR industry. It… Read more »
Congratulations to our Taurus friend and former team member Belinda Williams for the launch of her new contemporary romance book, Wild Heart! This is the 4th Book in Belinda’s Hollywood Hearts series. Is Hollywood’s most formidable actress a match for one of the world’s toughest stuntmen? Faith Martin is not having a mid-life crisis. Never… Read more »
1904 a ‘counselling office’ was opened by Ivy Lee who’s first client was the Pennsylvania Railroad. He’s said to have invented the ‘press release’ and invited the press to the scene of a rail accident before there were alternate versions of the story published & it worked! Ivy Lee was appointed publicity counsel to John… Read more »
Taurus is proud to have Alexander Roche and Ron Stephens as Taurus clients and friends. Androgogic is a leading provider of Educational Technology infrastructure and services such as Learning Management Systems (LMS). Androgogic has the expertise, team and technology to help you achieve your learning and business objectives. They work with clients to design and… Read more »