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The Taurus Team's Insights on COVID-19

Unwavering support from the Taurus team

Taurus can help you seize this opportunity

COVID-19 has left us in unchartered waters.

We’ve reached a newnormalas we adapt almost by the hour to changing and challenging circumstances.

One thing is not changing.

That is, the Taurus ‘no bull’ approach, which for 25 years has underwritten the way we’ve supported, protected and built client brands.

Now, in these unprecedented times, the ‘no-bull’ mantra, has even stronger meaning as the Taurus team is committed 100 per cent, to provide support in meeting head-on these difficult challenges – both on a personal level and in our jobs.

At Taurus, we recognise and understand the feelings of anxiety, distress and concern many people and businesses may be experiencing in the present time. We should try to remember that medical, scientific and public health experts around the world are working to the best of their ability to contain the virus, treat those affected and develop a vaccine as quickly as possible. At the same time, Governments are responding with stimulus packages to help alleviate the financial strain on people while acknowledging the time is right to push the start button on our economic recovery.

On a business level, it is important we don’t fear change. Change helps us become smarter. With many of the 1,000 clients, we’ve helped over the years. We are used to providing a helping hand in moments of change and transition, that need to be undertaken.

Now, in these difficult times, we are here to help you in a wide variety of ways. Whether it’s just as a sounding board or to navigate your family and your brand through these next six months.

While we have provided PR and Marketing for a specific outcome e.g. attracting new customers or re-establishing your brand, our expertise doesn’t stop there. Our business strategy employs our TaurusBullseye™ Methodology, along with our experienced Issues Management and Crisis Management offerings, which are in high demand. We are able to provide you with the appropriate tools to respond to emerging trends or changes in this ‘new normal.

It is always wise to keep an open mind on what else you could be doing. The worst thing we can do in situations like this is to look back after we have beaten COVID-19 and in hindsight, say “We should have done this.”

Be part of the Taurus Team Australia moment!

The TaurusBullseye©

Marketing & PR Success

Our integrated approach to Marketing & PR success

The Taurus team consists of both in-house marketing experts and agency directors, so we understand the business from both sides of the fence. We start with your company’s fundamental business objectives and align your marketing and digital strategies to support these.

Taurus offers unparalleled levels of service with a practical, ‘No Bull’ approach focused on delivering results, based on our TaurusBullseye© methodology, created from years of international experience has taken brands to the top since we proudly worked with our founding client, Peter Kazacos of the KAZ Group. KAZ sold for $350 million in 2001 from our start in 1995.


Read more about our TaurusBullseye© Methodology

Sharon’s Business Survival Guide

This is leadership in the new normal

  1. Look at what needs to happen today, in a month and in 6 months.
  2. Determine quickly your cashflow threshold to match the same periods above.
  3. Identify weaknesses and threats.
  4. Ask your suppliers for help – what can they do?
  5. Over-communicate with staff and customers.
  6. Work out what has to cut and communicate it fast.
  7. Ask your people, what is their minimum home budget to survive – can they afford pay cuts – amazing teams will pull together to keep their job security and keep business afloat.
  8. Look at the leader you are in the mirror and Stand Tall. Then Taller. This is why you are the leader.
  9. Make key decisions quickly and decisively.
  10. Re-examine your business and it’s new potential.
  11. Make a new plan.
  12. Get some Sleep. Wake up and repeat!

Welcome to the 'Digital Renaissance'

Working from home the #newnormal

Just like you, we are experiencing unprecedented circumstances during the Coronavirus pandemic. With empty supermarket shelves, confronting media stories and working from home in new situations – stress is at the forefront.

Our, your team and families mental health is paramount. With social isolation and changed living circumstances coming into play.

Here are 10 tips to make life easier:

  1. Reach out to resources to help your mental health. (Beyond BlueLifelineHeadspace)
  2. Over-communicate with everyone in your world.
  3. Get enough sleep.
  4. Get enough mental and physical rest.
  5. Be prepared for constant change.
  6. Plan your meals for the day.
  7. Keep in contact with those who provide you with light and peace.
  8. Less running around to meetings means you will be sitting more so pro-actively plan exercise.
  9. Set new protocols for working remotely with all in your world.
  10. Encourage a laugh to keep the mood light.

The Taurus team sends you wishes of support and self-care at this time.

The power of customer experience post COVID-19

Hello video calls

5 oclock club edit 2

family time


& a new addiction to baking!

Charlotte Baking


1st May 2020

Are you feeling tipsy?

By that I mean, are you awash with all the tips and solutions circulating to navigate through business in this COVID-19 time? If you are one of the lucky ones, like me, to still be in business you must be doing something right. So why might you still feel anxious, or at least ultra-cautious and worried about the future?

At least some of the doubts about weathering the Coronavirus pandemic are behind us and there is an air of expectation that we are moving closer to the other side to get the wheels of industry turning over once again.

We have battened down the hatches, made smart, fast decisions and done the hard yards and it would appear, the country is winning the health battle.

However, realistically, you would have to think this is just the first phase of a crisis that has gripped the world and is now readying itself to reveal the ugly picture about the state of each country’s economy. The how it was, how it is and how it is going to be. The good, the bad and will it be…the ugly?

I think we must brace.  The road ahead that brings about an economic recovery is going to be tough.  It will call on all our strength and smarts as we learn to exist and operate in a vastly different world in the weeks and months ahead.

So, I urge you, rather than feeling relief we are winning the health battle, now is the time to mobilise and re-think the future.

Make it your Mantra: I Will Survive. The Good, the Bad and the Ugly.

The last thing you want is to be one of those companies that does not survive the COVID-19 pandemic having got this far, or flounders when you get to the other side and look at what that view looks like.  The survivors will be those that have the initiative to know they need to re-strategise and pivot for longevity

While COVID-19 is the crisis right this minute in 2020, brand transitions have a long history and there are numerous success stories from years and years where companies have faced the need to reinvent, rebuild and to stay alive.

Those that pivot will win. A global crisis like the Coronavirus creates change, and the upside is, this provides endless new opportunities. For change, for the better, forever.

I am, as the CEO, the first to admit the Coronavirus has tested leadership in Australia, in unprecedented ways.

Getting ahead of the next stage in the Coronavirus crisis is of paramount importance. Our Covid-19 page is full of resources to assist your brand through.

With expectations growing that we are crossing to the other side, now is the time to stay ahead, avoid complacency and review your marketing strategy. We look forward to being of assistance as we evolve together through this time and reach the other side.

Make a new plan. Good Luck!

Sharon Williams, Founder, CEO Taurus Group


Don’t be afraid to say the latest five letter word (Pivot)

17th April 2020

We are entering a vastly different world once we come out the other side of the Coronavirus tunnel.

So ask yourself, which of the following two scenarios best describes your situation:

1. My business is in high demand

2. My brand needs to pivot

If you selected no 1, it’s worth remembering the words of successful businessman Warren Buffett “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.’’

So while everything seems to be swimming along on a high, the volatility caused by COVID-19 makes it all the more important to review your marketing strategy to stay ahead and avoid complacency.

If you selected no 2, you need to be thinking of the future so that your company survives – even in a different form – the COVID-19 pandemic. The survivors are those with the initiative to know they need to re-strategise and pivot for longevity.

While COVID-19 is the crisis now in 2020, brand transitions have a long history and there are numerous success stories over the years where companies have faced the need to reinvent, to rebuild, and to stay alive.

Those that pivot will win.

My experience in dealing with different businesses is that they need strategic PR & Marketing professionals to help articulate their “real world” business proposition as it evolves AND someone experienced to point out the pitfalls of each chosen option.

TaurusBullseye© has led the way over the past 25 years for some of the largest brand transitions in Australia and other parts of the world. Look on our website at our many case studies.

A global crisis like the Coronavirus creates change and the upside is, this provides endless new opportunities. To finish with another of those classic Warren Buffett quotes ‘’ In the business world, the rear-view mirror is always clearer than the windshield.”

Do not be one of those who says ‘’I wish’

Sharon Williams, Founder, CEO Taurus Group


Friday 3rd April 2020

How quickly we’re adapting to a virtual world.

Before COVID-19, a global pandemic, affecting each and every one of us, wasn’t something a lot of us contemplated; I think we all resigned ourselves to it wouldn’t happen to me.

Now, the #newnormal as it is being described is creating a virtual world as the main channel for communication while we adhere to guidelines of social isolation, physical distancing and lockdown!

And, from the feedback online, most of us are finding it isn’t so bad - even for the non-techo types that are using Zoom, and other means online, as we look to the virtual world to keep the “Open for Business” sign on the front door.

The other big plus is it does do away with the time-wasting traffic jams we sub-consciously took for granted as part of our normal daily grind.

Yes. It cuts down the face-to-face contact with work colleagues but only last night, wine glass in hand, we chatted via Zoom, and I felt as bonded, if not more so than ever, with my team.

At Taurus, the team has made a seamless move to the virtual world in doing business with our clients. While initially some of our clients might have thought it was too daunting to continue to do business this way, they too have now jumped on board with the #newnormal and we are working around the clock to service them.

We are committed to providing the same unparalleled levels of Taurus service we have offered for 24 years while others have come and gone.

Let’s not be scared or hesitant about these changes being thrust upon us. The mood is right to re-invent the way we do things and we will emerge different and potentially stronger.

At another time it might have been called a SEA CHANGE and so it is THE C – CHANGE.

Sharon Williams, Founder, CEO Taurus Group

HOW        ARE        YOU        ?

A callout to ‘NOT        DROP        THE        BALL!’

30th March 2020

Everyone’s situation may be different as we confront the challenges around the COVID-19 Coronavirus pandemic.

Our hearts go out to those who have lost their jobs. Not in their wildest dreams would some Australians had envisaged a few weeks ago they would be lined up outside Centrelink offices seeking help to survive. At Taurus, I have re-engineered to keep my team in their jobs.

Then we have the valiant efforts of our health workers who are doing everything in their power to keep us healthy and safe. “We really are all in this together.”

It can be heavy going as we listen to the hour by hour news reports from here and abroad that detail not only the Coronavirus carnage but the stringent changes Governments around the world are imposing on people to hopefully contain the spread of the virus and bring it under control and determine the source of outbreaks to contain them.

While our own Prime Minister, Scott Morrison, has led the way in outlining the “battle plans” he has also given us hope that we will get through this crisis and, as he describes it, cross the bridge, as we return to the Australian way of life.

We need to stay mentally strong. Beyond Blue reminds us that while it is reasonable for people to be concerned about the outbreak of the Coronavirus pandemic we should try to remember that medical, scientific and public health experts around the world are working hard to contain the virus, treat those affected and develop a vaccine as quickly as possible.

Let’s not drop the ball. Especially when it comes to businesses that are still able to operate under difficult circumstances.  Communication is a rich and valuable tool in these testing times. Companies need to be providing regular updates to their partners, customers, friends and, of course, their staff.

Circumstances are changing constantly and we need to reassure these people of any change; rather than letting them interpret, or in some cases misinterpret, a situation.  Let’s work together to not have “false news’’ and set expectations as best we can, as things change.

The Taurus team has the skills and professional know-how to keep the updates flowing to ensure communication remains not only a top priority but a key strength in this fight against the COVID-19 coronavirus pandemic.


Sharon Williams, Founder & CEO Taurus Group