Digitising critical event management has become the 2022 business priority after major events like the pandemic, increased cybersecurity threats and severe national and global disasters the past two years. Organisations are in need of focusing on safety and crisis management to ensure business continuity and to minimise risks. Taurus client Noggin specialises in integrated security,… Read more »

As the crypto market value rose to $2.06 trillion in August of this year, there’s no secret cryptocurrency is running hot. Taurus is breaking ground as the first PR & Marketing agency in Australia to offer crypto marketing as part of our new service, TaurusCrypto due to the large number of clients approaching our expertise… Read more »

There’s no secret the legal sector is notorious for their long hours, competitive nature and stressful environment. This has caused serious burnout and mental health issues amongst professionals in the legal industry, especially following the pandemic, lockdowns and remote working. Dr. Frank Chow shares his tips on how to prevent burnout in the legal sector… Read more »

Digitising critical event management has become the 2022 business priority after a 1 in a 100 year event such as the Pandemic, an increase in cybersecurity threats and severe national and global disasters over the past two years. Organisations need to focus on safety and crisis management to ensure business continuity and minimise risks in… Read more »

It’s always exciting when a client returns to Taurus and even more exciting to share that Tech entrepreneur Peter Kazacos OAM and our founding client returns with his son Constantine for his new project in Crypto. Peter’s company KAZ, which evolved from IT outsourcer KAZ Group is now a collection of different entities and more… Read more »

Have you ever wondered how much superannuation is enough to retire?   Christopher Zinn, Consumer Campaigner, Life Sherpa, shared his professional insights in Starts at 60 on how much super is enough to retire and how to work out if you are on track for a comfortable retirement.   You can access the full article… Read more »

There’s been some debate about whether the pandemic has helped or harmed working women.   According to the 2021 Finance Women’s Index, women will achieve pay equality in 21 years and 40 years for superannuation. However, in the corporate world, surprisingly, it’s only going to take 7 years for 50-50 gender diversity to be achieved… Read more »

Often, damage to your business is unavoidable. And if the pandemic has taught us anything, it’s that effective business continuity and resource distribution plans are business-critical and essential to combatting crises.   While you can’t single-handedly reverse climate change or control its timing, you can make sure you are safeguarded against the imminent impact. The… Read more »

At Taurus, we are proud to announce our new service offering, TaurusCrypto©   TaurusCrypto© aims to address concerns of business operators who are tapping cryptocurrency as a payment method, but want to exercise caution with implementing it and are choosing which crypto systems are highly-credible and secure.   Read the full article here or for… Read more »

Have you wondered how new data and technologies can be used to improve the insurance claim lifecycle process? New aerial and virtual inspection capabilities can help insurance companies predict and optimise their claim management based on various weather changes. Daniel Sandaver shared his insights in Insurance News AU on how new technologies can improve the… Read more »

Have you considered the impact Buy Now Pay Later (BNPL) has on your credit score? While BNPL schemes may be desirable, increasing your spending capacity and delaying payment can negatively impact your credit score and borrowing capabilities in the future. Christopher Zinn shared his insights in Money and Life Magazine on how BNPL affects your… Read more »

My TaurusAcademy© internship has been a great experience for me to step foot into the world of marketing and public relations (PR). Whilst I unfortunately did not get the chance to work in the beautiful Barangaroo office due to lockdown, I still felt like I was working with the team at home.     Before starting this internship, I did not… Read more »

It’s safe to say that the COVID-19 pandemic hasn’t been easy on business. As we adapt and change to fit into the new workplace environment, we have received a wealth of information and recommendations. Businesses are being encouraged now more than ever to maintain their productivity. So, what will life look like back at the office?  What… Read more »

With parts of Australia in lockdown for several weeks, we are seeing more and more individuals shopping online with restrictions restraining shopping in person.  Many of us find excitement to hear the doorbell ring, signalling another online package has made it’s way home.   Dr Frank shared his insights in Body & Soul on why you can’t stop… Read more »

  Many people are unaware that buy now pay later schemes like Afterpay and Zip Pay have an impact on your likelihood of scoring a home loan.  So, does buy now pay later schemes effect your credit score? Christopher Zinn shared his financial insights in Wealth Tribune on what impact buy now pay later has on… Read more »

If you, like me are glued at night to the Olympics, it is a proud and inspiring week for Australians. Our Olympians are breaking records in the most extenuating circumstances and winning lots of medals and while this is boosting Aussie spirits at home during COVID lockdown it is their resilience and bravery that stands… Read more »

The workforce has seen permanent remote workers double across the globe from 16.4 percent to 34.4 percent in 2021. The adoption of hybrid cloud is playing a critical role in business continuity, operational resiliency and long-term remote work enablement. Taurus client Ian Welch, CIO Dicker Data (ASX:DDR), added distributor of hardware, software, cloud and emerging… Read more »

As the world shifts into a new digital age, reskilling and upskilling may be the only way we can continue to keep up. The use of technology in our personal and professional lives has never been more prevalent or more critical. With COVID-19 pushing the digital age into the forefront, now is the perfect time… Read more »

With the #newnormal, comes new responsibilities. As business owners and brands paddle their way around the COVID-19 global pandemic, it comes with a series of aged old worries, amplified – from customer retention to employee wellbeing and overhead costs. However, amongst all these business issues it is important to not lose sight of what counts… Read more »

Taurus has hit another Bullseye this week, winning the prestigious title of ‘Best PR & Marketing Agency in Sydney’ in the 2020 APAC Insider Australian Enterprise Awards. APAC Insider is a leading publication that brings readers in the Asia Pacific Region essential content and news from within the business sphere once a quarter. The 2020… Read more »

Public Relations (PR) as we know it, isn’t what it is anymore. With the integration of digital technologies into everyday life, reaching your audience will now require a lot more than a page in a glossy magazine or a spread in today’s paper. A saying from a professor back in university stuck with me till… Read more »

They say open and honest communication is the key to a healthy relationship and in today’s consumer landscape, it’s more important than ever! Market changes have sparked changes in PR and marketing, disrupting everyday lives, media and organisations. Over the past few years the lines separating marketing and PR have blurred, forcing evolution of the… Read more »

Are you looking to up your game in social media and attract more valuable traffic? Staying on top of social media trends is one of the best things you can do for marketing your brand. Let’s take a look at some up-and-coming 2020 trends. 1.  The rise of niche social media platforms Facebook and Instagram… Read more »

In millions of households across Australia, the early morning social media ritual is the only way to start the day. The all-purpose smartphone has become the first step in our daily routines, silencing the alarm to check emails and scroll through ‘socials’ before we put a foot on the floor! Most people do this again… Read more »

In recent years, we have seen a significant shift from traditional marketing to an integrated marketing approach. As an important aspect of integrated marketing communication, Public Relations or widely known as PR enables businesses to reinforce their advertising message effectively and in an authentic manner. Public relations is a powerful management tool for companies to… Read more »

Many companies are focused on ‘growth’, with the job title ‘Chief Growth Officer’ becoming increasingly popular, some even replacing their CMO’s with CGO’s. It’s important to have a communications strategy to sit alongside your business objectives. Some may like the idea of ‘flying under the radar’, in terms of engaging in marketing activities and PR strategies for their… Read more »

PR (Public Relations) is one segment of marketing, the difference is the end goal. ‘Marketing’ aims to sell a product or service, whereas PR aims to build a beneficial relationship with key audiences and target markets.  PR works well with a great website, great design, great branding, video, and inbound lead generation programs. Public Relations covers… Read more »

Whether you’re a celebrity or not, you have your own personal brand. It’s up to you to take ownership of your reputation and the ongoing process of a prescribed image or impression in the mind of others and emerge stronger, surer and way ahead of the field! Your personal brand will affect every part of… Read more »