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Category: Content

7 Public Relations Advantages

7 Public Relations Advantages in 2024 That Will Transform Your Marketing

In recent years, we have seen a significant shift from traditional marketing to an integrated...

Public Relations (PR) Strategy

PR Strategy for 2024: A Comprehensive Guide

The prosperity of any enterprise hinges on its level of recognition. If the public remains...

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9 Types of Press Releases & How to Use Them

With fake news and misinformation plaguing our newsfeeds daily, studies show that journalists still rely...

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10 Must-Read Press Release Examples You’ll Want to Learn From

There’s a common misconception that press releases need to be heavy on buzzwords and jargon...

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How to manage flexible working arrangements in 2023

There is no doubt that flexible working arrangements are a deal breaker for most people...

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Would you embrace the Four-Day Work Week this year?

Across the globe, multiple companies have started trialling the four-day work week to see how...

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Why The TaurusBullseye© Methodology Will Put You Ahead

While COVID-19 has left us in unchartered waters, one thing is not changing. That is...

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8 Reasons Marketers Should Care About the Metaverse

The ‘Metaverse’ has been a significant topic in the tech industry, moving the world as...

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Taurus Senior Consultant Ian Dose On TaurusTV©

Ian Dose is our IR, Government and Crisis Comms Expert with more than 30 years...

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Why Employers Are Listening Hard Right Now

Company culture is the essential ingredient that drives employee engagement, a connected workplace, innovation and...

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Hot Tech Trends

As we look forward and prepare for a post-pandemic future, it is important to consider...

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The Role Of A Leader Is Changing

While Winston Churchill, Bob Hawke, John Howard, Sir Robert Menzies, Paul Keating, had their detractors,...

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Sharon Williams talks about the opportunities of Crypto

Sharon joined Holly Mae Stearnes from Ticker TV to talk about Taurus’s new Crypto offering...

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Tips on how best to stay up to date with news By Kevin Dhillion

As we move back into the new normal, 11am Premier updates have come to an...

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5 Reasons Why Startups need to cut through with PR By Sean Crotty 

KPMG’s 2021 industry report outlines the injection of over 1.6 billion USD venture capital funding pumped into...

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Digitising Critical Event Management Is The Business Priority For 2022

Digitising critical event management has become the 2022 business priority after major events like the...

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PR & Marketing Agency Taurus Launches Digital Currency Offering

As the crypto market value rose to $2.06 trillion in August of this year, there’s...

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Tips To Avoid Lawyers’ Mental Health Epidemic

There’s no secret the legal sector is notorious for their long hours, competitive nature and...

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Taurus Client, Noggin is hosting a Virtual User Conference this December

Digitising critical event management has become the 2022 business priority after a 1 in a...

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Taurus Founding Client Returns With New Crypto Project

It’s always exciting when a client returns to Taurus and even more exciting to share...

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Out Of Lockdown? The New Impact On Our Mental Health

As parts of Australia gradually come out of lockdown, there are mixed feelings on the...

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Is Cryptocurrency Secure, How Are Your Funds Protected And What’s The Risk?

Are you thinking of investing in cryptocurrency? Before you do, make sure you are aware...

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What Is Digital Currency And Will It Become The Norm?

Imagine being able to electronically transfer currency without the need of a financial institution. This...

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Is Digital Currency The Way Of The Future?

It seems like many people are now discovering cryptocurrency for the first time and might...

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Sharon Williams on the launch of TaurusCrypto©

Listen to Sharon, Taurus CEO be interviewed on TickerTV about our latest service offering and...

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Your super – How much is enough to retire?

Have you ever wondered how much superannuation is enough to retire?   Christopher Zinn, Consumer...

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One Tech CFO explains why women on board helps

There’s been some debate about whether the pandemic has helped or harmed working women.  ...

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Smarter Insurance: The secret to businesses surviving extreme weather

Often, damage to your business is unavoidable. And if the pandemic has taught us anything,...

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Taurus introduces Crypto Service

At Taurus, we are proud to announce our new service offering, TaurusCrypto©   TaurusCrypto© aims...

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Latest Tech To Speed Storm Season Claims Lifecycle

Have you wondered how new data and technologies can be used to improve the insurance...

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How ‘Buy Now Pay Later’ Affects Your Credit Score

Have you considered the impact Buy Now Pay Later (BNPL) has on your credit score?...

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#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Vishala Aravindan

My TaurusAcademy© internship has been a great experience for me to step foot into the world of marketing and public...

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What Office Life Looks Like After lockdown

It’s safe to say that the COVID-19 pandemic hasn’t been easy on business. As we...

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Aus Merchant – The Future of Money

Taurus welcomes Aus Merchant Founder Sean Tolkin and Co-Founder Mitchell Travers and their team. Bridging...

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The Secrets Behind Growing Your Business During The Pandemic

Now is not the time to bury yourself in the sand. Now is the time...

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REFRESH AND REINVENTION

Last night I sat down, exhausted from another full, challenging and rewarding day working from...

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THE ROCK OF THE ROLLING STONES

A hidden hero. The heartbeat of the band. The rock and the anchor. Charlie Watts,...

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WHY RECRUITMENT AGENCIES REFUSE TO WORK WITH US

‘’No sorry we can’t work with you, because your staff are a target for the...

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WHERE IS YOUR CEO VOICE?

This period of being in business as a leader in lockdown, will almost certainly be...

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10 steps to achieve your financial goals every time

Do you want to know how to step out of your own way to achieve...

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Setting boundaries when WFH with Dr. Frank Chow

Dr Frank Chow of 2OP Health was recently featured in the My Wellness Pie podcast discussing how...

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Can’t stop online shopping during lockdown? Your hormones are to blame

With parts of Australia in lockdown for several weeks, we are seeing more and more...

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What impact does buy now pay later have on your credit score?

  Many people are unaware that buy now pay later schemes like Afterpay and Zip...

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Why the comparison rate may not always help you choose the right loan

We always trust ourselves with comparisons in our everyday lives, between shoes, cars and even...

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Resilience is Gold

If you, like me are glued at night to the Olympics, it is a proud...

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Beyond crisis management why you need PR in the age of digital

Beyond crisis management: why you need PR and communication strategy in the age of digital...

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Hybrid cloud fast-tracks digital transformation – Dicker Data featured in Business IT News

The workforce has seen permanent remote workers double across the globe from 16.4 percent to...

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Being purpose-driven: the new imperative to reinvent your brand.

Being purpose-driven: the new imperative to reinvent your brand.   If COVID-19 has taught business...

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CRISIS COMMS IN COVID

Taurus is expert at creating a comms strategy that works.  Call us to find our...

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The next frontier of content marketing

The phrase ‘content is king’ is an infamous saying used millions of times in the...

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Client Announcement – LifeSherpa

We are proud to welcome LifeSherpa into the Taurus Family on referral from a long-standing...

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4 Reasons Why Small to Medium Enterprises Need PR

We could be biased, but we strongly believe Public Relations is the greatest investment you...

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Taurus celebrates four new and returning clients

Taurus is delighted to be featured in Influencing, Telum Media, and Social Diary Daily as...

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Benefits of an integrated marketing communications strategy

When it comes to communications – a consistent message is both powerful and influential. An...

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Making the most of your media coverage

So you have just scored a piece of media coverage that is going to help...

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Taurus CEO Sharon Williams in Kochie’s Business Builders – 7 reasons customer experience and personalisation are critical for business

Taurus CEO/Founder Sharon Williams spoke to Kochie’s Business Builders about the importance of understanding the...

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Why Personalisation is Key to Driving Success

If you want to differentiate your brand, stand out amongst the crowd and cut through,...

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Why video is important for content marketing

Online video consumption is one of the most popular internet activities around the world. In...

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New TV, production & Webinar studio at your fingertips with Taurus

Communications has radically moved online because of COVID-19. Virtual and MORE VISUAL content is not...

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Sharon Williams in SME TV – How SMEs can map a path out of this crisis

COVID-19 has completely changed the world as we know it. As we adjust to the...

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Sharon Williams in Ticker TV – Being a successful female entrepreneur

Taurus CEO/Founder, Sharon Williams was featured on Ticker TV talking about – Sharon’s entrepreneurial story...

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Sharon Williams in Inside Small Business – Top tips for small businesses on the road to recovery!

Taurus CEO/Founder, Sharon Williams was featured on Inside Small Business with her “Top tips for...

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Taurus client and friend, Dr. Frank Chow of 2OP Health featured in CLEO Magazine

From Hollywood films to Netflix series, Mental Health is getting more and more airplay on...

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Taurus client and friend, Dr. Frank Chow of 2OP Health featured in Inside Small Business

The COVID-19 pandemic has caused significant challenges on businesses and puts further strain on our...

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Maintaining Internal Communications and Company Culture in A Virtual World

The global pandemic has been the catalyst for a remote work revolution, reshaping the way...

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PR Vs. Advertising & the Rise of Corporate Social Responsibility

Both Public Relations & advertising are cogs in the marketing wheel and are tools to...

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#NOBULLAPPROACH – TaurusAcademy© Intern Blog by Téa Johnson

My experience as a Taurus Academy© Intern was second to none! Before I started my...

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The Future of Content Marketing & How to Shift Your Strategy

Nothing could prepare companies for the rapid changes in customers’ needs that struck the world...

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Dicker Data Blog – Preparing for post-COVID-19 Webinar with Mark Iles

At the beginning of the month our client Dicker Data (Australia’s largest IT distributor), hosted...

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CEO Note from Sharon Williams

While I am proud of how Taurus and our network have moved through this period,...

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SendGold Brings Gold Investment into The Palm of Your Hands

SendGold discuss putting gold back on the map with AusbizTV! All is good in the...

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#NOBULLAPPROACH – TaurusAcademy© Intern Blog by Kristina Ilisevic

My time as a TaurusAcademy© Intern was a fantastic experience that I would recommend to...

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Taurus Client, Dicker Data featured in The Eureka Report

The growing demand for IT equipment in an increasing work from home WFH world Dicker...

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Why your digital content needs to be more than just #pictureperfect

Creating a brand isn’t as simple as designing a logo and posting a couple of...

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The Dark Art – Issues Management

UNDERSTANDING ISSUES MANAGEMENT The Dark Art. It is a name that best describes a practice...

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Sharon Williams in FinderX – How can pivoting help a business thrive?

With so many businesses pivoting in response to the pandemic, entrepreneur Sharon Williams takes us...

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Upskilling for the digital age: why it’s important & how to start

As the world shifts into a new digital age, reskilling and upskilling may be the...

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Welcome to the ‘Digital Renaissance!’

Goodbye certainty and comfort, hello hyper-speed change, and continuous learning of new technology. If you...

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The power of customer experience post COVID-19

Time of social and economic hardship is the ultimate stress-test of whether the relationship between...

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We’re with you – revelations and insights from the Taurus team

Over the last month, life as we know it has drastically changed. We are in...

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Taurus in the media – Kicking off Q2 with a bang!

Taurus secures 8 new and returning clients – featured in B&T, Mumbrella, Influencing, Telum Media,...

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TaurusAppLauncher™ client On the Ball Global returns for PR and hits Channel Nine!

Taurus is thrilled to announce the newest and sportiest member of our family – On...

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Taurus expands client relationships and expertise in the technology and information security sector with FirmGuard!

Taurus is thrilled to work alongside FirmGuard and Founder/Managing Director Dan Ussher, delivering a TaurusBullseye© Strategy...

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Global leader in crisis and disaster management technology Noggin launches Epidemic Response Module to address the threat of COVID-19

Taurus is excited to embark on a new venture working on the PR launch and...

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Gold is the new Black: Taurus continues to lend PR expertise to Aussie FinTech, SendGold

Gold is sexy again. From declining interest rates to COVID-19 impacts, investors are putting their...

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If you’re in Marketing, here are some quick tips to step up your game

Marketing is too often taken for granted by many organisations. It is typically perceived as...

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Leading ASX listed tech distributor Dicker Data chooses Taurus 

Taurus is delighted to partner with ASX listed Dicker Data (ASX:DDR) and Founder / CEO...

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Q&A: TaurusPivot – An interview with Lisa Bouari, Director of OutThought

OutThought designs, builds and hosts intelligent AI and Virtual Assistants that automate customer service enquiries...

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Social media takes centre stage for brand building in COVID-19 era

With the #newnormal, comes new responsibilities. As business owners and brands paddle their way around...

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Taurus long standing client Androgogic featured in SmartCompany, sharing tips on encouraging an e-workplace, remote working and keeping your team productive!

Michael Fraser, Chief Operating Officer & Senior Educational Technologist at Androgogic was featured in SmartCompany...

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Taurus wins ‘Best PR & Marketing Agency in Sydney’ in the 2020 APAC Insider Australian Enterprise Awards!

Taurus has hit another Bullseye this week, winning the prestigious title of ‘Best PR &...

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Traditional PR doesn’t work anymore

Public Relations (PR) as we know it, isn’t what it is anymore. With the integration...

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Shout out to Taurus friend, George Hawwa and the Attention Experts team

Attention Experts specialise in quality social media digital campaigns, policy design and community management. Founded...

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Taurus Case study: Young entrepreneur Edwin Onggo & his disruptive start-up GiggedIn

Young Sydney Entrepreneur Edwin Onggo sought out Taurus in early 2016 to promote and utilise...

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Taurus trademarked personal branding service: Be yourself with purpose- You are the captain of your personal brand!

TaurusProfile™ is an innovative and personalised personal branding service offered by Taurus, aimed at defining,...

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Taurus launches national health campaign: Creative & memorable EyeHealth1st Event at Sydney Art Gallery

The Taurus team hosted the launch of ASX listed 1st Group’s LookDeeper.com.au campaign before Christmas...

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Why networking is important for your career

In today’s competitive world, being good at your job is not good enough. When you...

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Marketing & PR Trends for 2020

They say open and honest communication is the key to a healthy relationship and in...

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Note from CEO Sharon Williams

It’s very exciting that in less than a month we start a new decade and...

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Crisis Communications Explained

Public Relations generally conveys positive stories and messaging. However, more commonly than you think PR is used to mitigate damage and formulate responses...

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App of the month- SLACK!

SLACK is a chatroom for teams to communicate with their colleagues. Whether it’s for a...

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Charity Screening of ‘Brabham’ At Cremorne Orpheum Sydney Tues 10th December

Friend of Taurus, Brabham is hosting a Special Charity Screening on the 10th of December...

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ABCC Case Study for Taurus PR Services– Media mentoring for the oldest chambers in Australia

Some CEO(s) might be comfortable answering most questions thrown by reporters but handling and dealing...

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Taurus Profile™ – Our personal branding service

Taurus Profile™ is a personal branding service offered by Taurus, aimed at defining, developing and...

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The Taurus team is proud to be working alongside BECODE CEO & Founder Will Marshall and the BECODE team!

BECODE is redefining intelligence in the construction industry. The goal is simple: to remove the...

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Table Tennis Australia launches National Table Tennis Corporate Cup and invites you to join in!

Table Tennis Australia is reaching out to corporates around Australia to attract new players and...

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Taurus client, LexX Technologies- Launches New Platform Demo

LexX Technologies have recently released a new and extensive platform demo of their flagship technology...

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Game-Changing Social Media Trends That Could Transform Your 2020

Are you looking to up your game in social media and attract more valuable traffic?...

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5 Reasons Your Business Needs To Get Serious About Social Media

In millions of households across Australia, the early morning social media ritual is the only...

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How you can use PR for growth & avoid ‘flying under the radar’

Many companies are focused on ‘growth’, with the job title ‘Chief Growth Officer’ becoming increasingly...

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5 Resume Writing Tips to Help You Land Your Dream Job

In today’s competitive and ever-changing landscape, looking for a job can be dreadful and stressful....

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What is PR?

PR (Public Relations) is one segment of marketing, the difference is the end goal. ‘Marketing’...

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#NOBULLAPPROACH – TaurusAcademy© Intern Blog by Tony Kallegeros

Interning with Taurus Marketing was one of the best experiences of my life. From the...

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Taurus Strengthens Team and proudly welcomes Ian Dose!

Our CEO Sharon Williams and Ian were featured in industry news verticals Mumbrella, B&T, Telum...

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Starlight MeetMagic Meetings for Good

Meet Magic – This October, Starlight is partnering up with MeetMagic in challenging C-Suite Executives from...

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3 Books Every Young PR Gun Should Read

“Reading is essential for those who seek to rise above the ordinary,” says American Entrepreneur...

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Tech Patrol – Seriously the best IT support!

Tech Patrol is a collaborative IT Managed Services provider, delivering strategic business outcomes for our...

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TaurusCreative© Service Snapshot – Great design cuts through

At Taurus we work with you to determine the best ‘look’ for your business. We...

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Welcoming new client Word Birds, the Teleprompting & Autocue Specialists

Taurus welcomes new client WordBirds, the Teleprompter and Autocue Specialists. Run by Danielle Cleary and...

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Taurus CEO name in Top 10 Women Entrepreneurs for 2019

After working in marketing for almost 3 decades, across 4 continents and over 1000 brands,...

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Taurus Shout out to Robyn Foyster and The Carousel

Taurus has had a long-standing relationship with Robyn Foyster (former editor-in-chief of The Australian Women’s...

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Taurus Friend, Michael Jacobsen Launches ‘Entrepreneurs, Mavericks and Empire Builders’ Book

Taurus friend Michael Jacobsen has launched ‘Entrepreneurs, Mavericks and Empire Builders’ a book with over...

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BE YOURSELF WITH PURPOSE WITH A PERSONAL BRANDING MAKEOVER!

Whether you’re a celebrity or not, you have your own personal brand. It’s up to...

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Taurus shout out – Idea Spies

Idea Spies are observant people who care about the world and make it better by...

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The Taurus team are multi-talented – Fiction writer Belinda Williams brings us Wild Heart

Congratulations to our Taurus friend and former team member Belinda Williams for the launch of...

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Sharon Williams Speaking at UTS Insearch Leadership Program

On March 8 2019, Sharon Williams, our CEO was at the UTS Insearch presenting at...

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A right Royal do – New client announcement – Fundraising Auctions

Fundraising Auctions is a global company started in 2012, that assists in raising money for...

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Career Experts Share Their Top Tips For The Perfect Resume

SO WHAT HELPS YOU GET YOUR RESUME ON THE YES PILE? For over two decades...

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Taurus Welcomes New Accounting & Finance Performance Client, The Outperformer

The Outperformer is an Australian award-winning business providing accounting and finance professionals with the tools...

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Taurus Welcomes New Healthcare Client, Microba 

  More and more research is going into understanding the human gut and your microbiome...

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Taurus Welcomes New Graphic Solution Client, Avery Dennison

A pleasure to announce we are working with Avery Dennison, a leader in the manufacturing...

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#NOBULLAPPROACH Taurus FastTrack™ Intern Blog

Taurus has a well-established graduate and intern program called TaurusFastTrack™ and we welcome contributions from...

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New Taurus Website has launched!

We are very proud to announce that our website has been given a Facelift! For...

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Welcome Paula and the Academy of Entrepreneurs!

Taurus is thrilled to welcome Paula Mills and The Academy of Entrepreneurs on a new...

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Taurus hosts a successful event launching the LASHD App

On Wednesday 20th June, Taurus together with the Lashd team launched Australia’s latest on-demand beauty...

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You are your personal brand

Whether you like it or not, the fact that you are the leader of your...

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