Category: Content

7 Public Relations Advantages

7 Public Relations Advantages in 2024 That Will Transform Your Marketing

In recent years, we have seen a significant shift from traditional marketing to an integrated...

Public Relations (PR) Strategy

PR Strategy for 2024: A Comprehensive Guide

The prosperity of any enterprise hinges on its level of recognition. If the public remains...

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9 Types of Press Releases & How to Use Them

With fake news and misinformation plaguing our newsfeeds daily, studies show that journalists still rely...

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10 Must-Read Press Release Examples You’ll Want to Learn From

There’s a common misconception that press releases need to be heavy on buzzwords and jargon...

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How to Write a Press Release Your Audience Will Want to Read (with Examples)

Press releases are a cost-effective and practical way of publicising your company’s news and developments,...

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How to manage flexible working arrangements in 2023

There is no doubt that flexible working arrangements are a deal breaker for most people...

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Sydney Quantum Academy adds HCL Technologies to partner network

In the fast-paced and ever-changing world of technology, Quantum technology is at the forefront of...

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#NOBULLAPPROACH – TAURUSACADEMY© INTERN BLOG BY MADELYN FARTEK

An internship is an essential experience to finish a degree. It fills the journey between...

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Would you embrace the Four-Day Work Week this year?

Across the globe, multiple companies have started trialling the four-day work week to see how...

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Why The TaurusBullseye© Methodology Will Put You Ahead

While COVID-19 has left us in unchartered waters, one thing is not changing. That is...

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8 Reasons Marketers Should Care About the Metaverse

The ‘Metaverse’ has been a significant topic in the tech industry, moving the world as...

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Taurus Senior Consultant Ian Dose On TaurusTV©

Ian Dose is our IR, Government and Crisis Comms Expert with more than 30 years...

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Why Employers Are Listening Hard Right Now

Company culture is the essential ingredient that drives employee engagement, a connected workplace, innovation and...

Tech Trends

Hot Tech Trends

As we look forward and prepare for a post-pandemic future, it is important to consider...

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The Role Of A Leader Is Changing

While Winston Churchill, Bob Hawke, John Howard, Sir Robert Menzies, Paul Keating, had their detractors,...

Sharon Williams talks about the opportunities of Crypto

Sharon joined Holly Mae Stearnes from Ticker TV to talk about Taurus’s new Crypto offering...

How to stay up to date with current affairs

Tips on how best to stay up to date with news By Kevin Dhillion

As we move back into the new normal, 11am Premier updates have come to an...

Startup Public Relations Raising Capital

5 Reasons Why Startups need to cut through with PR By Sean Crotty 

KPMG’s 2021 industry report outlines the injection of over 1.6 billion USD venture capital funding pumped into...

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Digitising Critical Event Management Is The Business Priority For 2022

Digitising critical event management has become the 2022 business priority after major events like the...

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PR & Marketing Agency Taurus Launches Digital Currency Offering

As the crypto market value rose to $2.06 trillion in August of this year, there’s...

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Tips To Avoid Lawyers’ Mental Health Epidemic

There’s no secret the legal sector is notorious for their long hours, competitive nature and...

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Taurus Client, Noggin is hosting a Virtual User Conference this December

Digitising critical event management has become the 2022 business priority after a 1 in a...

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Taurus Founding Client Returns With New Crypto Project

It’s always exciting when a client returns to Taurus and even more exciting to share...

Mental Health Post Covid 19

Out Of Lockdown? The New Impact On Our Mental Health

As parts of Australia gradually come out of lockdown, there are mixed feelings on the...

Is Cryptocurrency Secure

Is Cryptocurrency Secure, How Are Your Funds Protected And What’s The Risk?

Are you thinking of investing in cryptocurrency? Before you do, make sure you are aware...

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What Is Digital Currency And Will It Become The Norm?

Imagine being able to electronically transfer currency without the need of a financial institution. This...

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Is Digital Currency The Way Of The Future?

It seems like many people are now discovering cryptocurrency for the first time and might...

Sharon Williams on the launch of TaurusCrypto©

Listen to Sharon, Taurus CEO be interviewed on TickerTV about our latest service offering and...

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Your super – How much is enough to retire?

Have you ever wondered how much superannuation is enough to retire?   Christopher Zinn, Consumer...

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One Tech CFO explains why women on board helps

There’s been some debate about whether the pandemic has helped or harmed working women.  ...

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Smarter Insurance: The secret to businesses surviving extreme weather

Often, damage to your business is unavoidable. And if the pandemic has taught us anything,...

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Taurus introduces Crypto Service

At Taurus, we are proud to announce our new service offering, TaurusCrypto©   TaurusCrypto© aims...

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Latest Tech To Speed Storm Season Claims Lifecycle

Have you wondered how new data and technologies can be used to improve the insurance...

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How ‘Buy Now Pay Later’ Affects Your Credit Score

Have you considered the impact Buy Now Pay Later (BNPL) has on your credit score?...

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#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Vishala Aravindan

My TaurusAcademy© internship has been a great experience for me to step foot into the world of marketing and public...

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What Office Life Looks Like After lockdown

It’s safe to say that the COVID-19 pandemic hasn’t been easy on business. As we...

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Aus Merchant – The Future of Money

Taurus welcomes Aus Merchant Founder Sean Tolkin and Co-Founder Mitchell Travers and their team. Bridging...

Taurus Social Media Style Guide DRAFT

The Secrets Behind Growing Your Business During The Pandemic

Now is not the time to bury yourself in the sand. Now is the time...

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REFRESH AND REINVENTION

Last night I sat down, exhausted from another full, challenging and rewarding day working from...

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THE ROCK OF THE ROLLING STONES

A hidden hero. The heartbeat of the band. The rock and the anchor. Charlie Watts,...

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WHY RECRUITMENT AGENCIES REFUSE TO WORK WITH US

‘’No sorry we can’t work with you, because your staff are a target for the...

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WHERE IS YOUR CEO VOICE?

This period of being in business as a leader in lockdown, will almost certainly be...

Money Goals

10 steps to achieve your financial goals every time

Do you want to know how to step out of your own way to achieve...

Unplug

Setting boundaries when WFH with Dr. Frank Chow

Dr Frank Chow of 2OP Health was recently featured in the My Wellness Pie podcast discussing how...

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Can’t stop online shopping during lockdown? Your hormones are to blame

With parts of Australia in lockdown for several weeks, we are seeing more and more...

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What impact does buy now pay later have on your credit score?

  Many people are unaware that buy now pay later schemes like Afterpay and Zip...

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Why the comparison rate may not always help you choose the right loan

We always trust ourselves with comparisons in our everyday lives, between shoes, cars and even...

Resilience Is Gold

Resilience is Gold

If you, like me are glued at night to the Olympics, it is a proud...

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Beyond crisis management why you need PR in the age of digital

Beyond crisis management: why you need PR and communication strategy in the age of digital...

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Hybrid cloud fast-tracks digital transformation – Dicker Data featured in Business IT News

The workforce has seen permanent remote workers double across the globe from 16.4 percent to...

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Being purpose-driven: the new imperative to reinvent your brand.

Being purpose-driven: the new imperative to reinvent your brand.   If COVID-19 has taught business...

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CRISIS COMMS IN COVID

Taurus is expert at creating a comms strategy that works.  Call us to find our...

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The next frontier of content marketing

The phrase ‘content is king’ is an infamous saying used millions of times in the...

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Client Announcement – LifeSherpa

We are proud to welcome LifeSherpa into the Taurus Family on referral from a long-standing...

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4 Reasons Why Small to Medium Enterprises Need PR

We could be biased, but we strongly believe Public Relations is the greatest investment you...

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Taurus celebrates four new and returning clients

Taurus is delighted to be featured in Influencing, Telum Media, and Social Diary Daily as...

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Benefits of an integrated marketing communications strategy

When it comes to communications – a consistent message is both powerful and influential. An...

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Making the most of your media coverage

So you have just scored a piece of media coverage that is going to help...

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Taurus CEO Sharon Williams in Kochie’s Business Builders – 7 reasons customer experience and personalisation are critical for business

Taurus CEO/Founder Sharon Williams spoke to Kochie’s Business Builders about the importance of understanding the...

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Why Personalisation is Key to Driving Success

If you want to differentiate your brand, stand out amongst the crowd and cut through,...

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Why video is important for content marketing

Online video consumption is one of the most popular internet activities around the world. In...

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New TV, production & Webinar studio at your fingertips with Taurus

Communications has radically moved online because of COVID-19. Virtual and MORE VISUAL content is not...

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Sharon Williams in SME TV – How SMEs can map a path out of this crisis

COVID-19 has completely changed the world as we know it. As we adjust to the...

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Sharon Williams in Ticker TV – Being a successful female entrepreneur

Taurus CEO/Founder, Sharon Williams was featured on Ticker TV talking about – Sharon’s entrepreneurial story...

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Sharon Williams in Inside Small Business – Top tips for small businesses on the road to recovery!

Taurus CEO/Founder, Sharon Williams was featured on Inside Small Business with her “Top tips for...

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Taurus client and friend, Dr. Frank Chow of 2OP Health featured in CLEO Magazine

From Hollywood films to Netflix series, Mental Health is getting more and more airplay on...

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Taurus client and friend, Dr. Frank Chow of 2OP Health featured in Inside Small Business

The COVID-19 pandemic has caused significant challenges on businesses and puts further strain on our...

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Maintaining Internal Communications and Company Culture in A Virtual World

The global pandemic has been the catalyst for a remote work revolution, reshaping the way...

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PR Vs. Advertising & the Rise of Corporate Social Responsibility

Both Public Relations & advertising are cogs in the marketing wheel and are tools to...

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#NOBULLAPPROACH – TaurusAcademy© Intern Blog by Téa Johnson

My experience as a Taurus Academy© Intern was second to none! Before I started my...

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The Future of Content Marketing & How to Shift Your Strategy

Nothing could prepare companies for the rapid changes in customers’ needs that struck the world...

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Dicker Data Blog – Preparing for post-COVID-19 Webinar with Mark Iles

At the beginning of the month our client Dicker Data (Australia’s largest IT distributor), hosted...

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CEO Note from Sharon Williams

While I am proud of how Taurus and our network have moved through this period,...

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SendGold Brings Gold Investment into The Palm of Your Hands

SendGold discuss putting gold back on the map with AusbizTV! All is good in the...

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#NOBULLAPPROACH – TaurusAcademy© Intern Blog by Kristina Ilisevic

My time as a TaurusAcademy© Intern was a fantastic experience that I would recommend to...

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Taurus Client, Dicker Data featured in The Eureka Report

The growing demand for IT equipment in an increasing work from home WFH world Dicker...

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Why your digital content needs to be more than just #pictureperfect

Creating a brand isn’t as simple as designing a logo and posting a couple of...

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The Dark Art – Issues Management

UNDERSTANDING ISSUES MANAGEMENT The Dark Art. It is a name that best describes a practice...

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Sharon Williams in FinderX – How can pivoting help a business thrive?

With so many businesses pivoting in response to the pandemic, entrepreneur Sharon Williams takes us...

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Upskilling for the digital age: why it’s important & how to start

As the world shifts into a new digital age, reskilling and upskilling may be the...

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Welcome to the ‘Digital Renaissance!’

Goodbye certainty and comfort, hello hyper-speed change, and continuous learning of new technology. If you...

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The power of customer experience post COVID-19

Time of social and economic hardship is the ultimate stress-test of whether the relationship between...

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We’re with you – revelations and insights from the Taurus team

Over the last month, life as we know it has drastically changed. We are in...

Taurus in the media – Kicking off Q2 with a bang!

Taurus secures 8 new and returning clients – featured in B&T, Mumbrella, Influencing, Telum Media,...

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TaurusAppLauncher™ client On the Ball Global returns for PR and hits Channel Nine!

Taurus is thrilled to announce the newest and sportiest member of our family – On...

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Taurus expands client relationships and expertise in the technology and information security sector with FirmGuard!

Taurus is thrilled to work alongside FirmGuard and Founder/Managing Director Dan Ussher, delivering a TaurusBullseye© Strategy...

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Global leader in crisis and disaster management technology Noggin launches Epidemic Response Module to address the threat of COVID-19

Taurus is excited to embark on a new venture working on the PR launch and...

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Gold is the new Black: Taurus continues to lend PR expertise to Aussie FinTech, SendGold

Gold is sexy again. From declining interest rates to COVID-19 impacts, investors are putting their...

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If you’re in Marketing, here are some quick tips to step up your game

Marketing is too often taken for granted by many organisations. It is typically perceived as...

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Leading ASX listed tech distributor Dicker Data chooses Taurus 

Taurus is delighted to partner with ASX listed Dicker Data (ASX:DDR) and Founder / CEO...

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Q&A: TaurusPivot – An interview with Lisa Bouari, Director of OutThought

OutThought designs, builds and hosts intelligent AI and Virtual Assistants that automate customer service enquiries...

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Social media takes centre stage for brand building in COVID-19 era

With the #newnormal, comes new responsibilities. As business owners and brands paddle their way around...

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Taurus long standing client Androgogic featured in SmartCompany, sharing tips on encouraging an e-workplace, remote working and keeping your team productive!

Michael Fraser, Chief Operating Officer & Senior Educational Technologist at Androgogic was featured in SmartCompany...

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Taurus wins ‘Best PR & Marketing Agency in Sydney’ in the 2020 APAC Insider Australian Enterprise Awards!

Taurus has hit another Bullseye this week, winning the prestigious title of ‘Best PR &...

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Traditional PR doesn’t work anymore

Public Relations (PR) as we know it, isn’t what it is anymore. With the integration...

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Shout out to Taurus friend, George Hawwa and the Attention Experts team

Attention Experts specialise in quality social media digital campaigns, policy design and community management. Founded...

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Taurus Case study: Young entrepreneur Edwin Onggo & his disruptive start-up GiggedIn

Young Sydney Entrepreneur Edwin Onggo sought out Taurus in early 2016 to promote and utilise...

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Taurus trademarked personal branding service: Be yourself with purpose- You are the captain of your personal brand!

TaurusProfile™ is an innovative and personalised personal branding service offered by Taurus, aimed at defining,...

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Taurus launches national health campaign: Creative & memorable EyeHealth1st Event at Sydney Art Gallery

The Taurus team hosted the launch of ASX listed 1st Group’s LookDeeper.com.au campaign before Christmas...

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Why networking is important for your career

In today’s competitive world, being good at your job is not good enough. When you...

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Marketing & PR Trends for 2020

They say open and honest communication is the key to a healthy relationship and in...

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Note from CEO Sharon Williams

It’s very exciting that in less than a month we start a new decade and...

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Crisis Communications Explained

Public Relations generally conveys positive stories and messaging. However, more commonly than you think PR is used to mitigate damage and formulate responses...

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App of the month- SLACK!

SLACK is a chatroom for teams to communicate with their colleagues. Whether it’s for a...

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Charity Screening of ‘Brabham’ At Cremorne Orpheum Sydney Tues 10th December

Friend of Taurus, Brabham is hosting a Special Charity Screening on the 10th of December...

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ABCC Case Study for Taurus PR Services– Media mentoring for the oldest chambers in Australia

Some CEO(s) might be comfortable answering most questions thrown by reporters but handling and dealing...

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Taurus Profile™ – Our personal branding service

Taurus Profile™ is a personal branding service offered by Taurus, aimed at defining, developing and...

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The Taurus team is proud to be working alongside BECODE CEO & Founder Will Marshall and the BECODE team!

BECODE is redefining intelligence in the construction industry. The goal is simple: to remove the...

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Table Tennis Australia launches National Table Tennis Corporate Cup and invites you to join in!

Table Tennis Australia is reaching out to corporates around Australia to attract new players and...

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Taurus client, LexX Technologies- Launches New Platform Demo

LexX Technologies have recently released a new and extensive platform demo of their flagship technology...

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Game-Changing Social Media Trends That Could Transform Your 2020

Are you looking to up your game in social media and attract more valuable traffic?...

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5 Reasons Your Business Needs To Get Serious About Social Media

In millions of households across Australia, the early morning social media ritual is the only...

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How you can use PR for growth & avoid ‘flying under the radar’

Many companies are focused on ‘growth’, with the job title ‘Chief Growth Officer’ becoming increasingly...

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5 Resume Writing Tips to Help You Land Your Dream Job

In today’s competitive and ever-changing landscape, looking for a job can be dreadful and stressful....

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What is PR?

PR (Public Relations) is one segment of marketing, the difference is the end goal. ‘Marketing’...

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#NOBULLAPPROACH – TaurusAcademy© Intern Blog by Tony Kallegeros

Interning with Taurus Marketing was one of the best experiences of my life. From the...

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Taurus Strengthens Team and proudly welcomes Ian Dose!

Our CEO Sharon Williams and Ian were featured in industry news verticals Mumbrella, B&T, Telum...

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Starlight MeetMagic Meetings for Good

Meet Magic – This October, Starlight is partnering up with MeetMagic in challenging C-Suite Executives from...

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3 Books Every Young PR Gun Should Read

“Reading is essential for those who seek to rise above the ordinary,” says American Entrepreneur...

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Tech Patrol – Seriously the best IT support!

Tech Patrol is a collaborative IT Managed Services provider, delivering strategic business outcomes for our...

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TaurusCreative© Service Snapshot – Great design cuts through

At Taurus we work with you to determine the best ‘look’ for your business. We...

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Welcoming new client Word Birds, the Teleprompting & Autocue Specialists

Taurus welcomes new client WordBirds, the Teleprompter and Autocue Specialists. Run by Danielle Cleary and...

Business Game changer

Taurus CEO name in Top 10 Women Entrepreneurs for 2019

After working in marketing for almost 3 decades, across 4 continents and over 1000 brands,...

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Taurus Shout out to Robyn Foyster and The Carousel

Taurus has had a long-standing relationship with Robyn Foyster (former editor-in-chief of The Australian Women’s...

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Taurus Friend, Michael Jacobsen Launches ‘Entrepreneurs, Mavericks and Empire Builders’ Book

Taurus friend Michael Jacobsen has launched ‘Entrepreneurs, Mavericks and Empire Builders’ a book with over...

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BE YOURSELF WITH PURPOSE WITH A PERSONAL BRANDING MAKEOVER!

Whether you’re a celebrity or not, you have your own personal brand. It’s up to...

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Taurus shout out – Idea Spies

Idea Spies are observant people who care about the world and make it better by...

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The Taurus team are multi-talented – Fiction writer Belinda Williams brings us Wild Heart

Congratulations to our Taurus friend and former team member Belinda Williams for the launch of...

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Sharon Williams Speaking at UTS Insearch Leadership Program

On March 8 2019, Sharon Williams, our CEO was at the UTS Insearch presenting at...

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A right Royal do – New client announcement – Fundraising Auctions

Fundraising Auctions is a global company started in 2012, that assists in raising money for...

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Career Experts Share Their Top Tips For The Perfect Resume

SO WHAT HELPS YOU GET YOUR RESUME ON THE YES PILE? For over two decades...

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Taurus Welcomes New Accounting & Finance Performance Client, The Outperformer

The Outperformer is an Australian award-winning business providing accounting and finance professionals with the tools...

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Taurus Welcomes New Healthcare Client, Microba 

  More and more research is going into understanding the human gut and your microbiome...

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Taurus Welcomes New Graphic Solution Client, Avery Dennison

A pleasure to announce we are working with Avery Dennison, a leader in the manufacturing...

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#NOBULLAPPROACH Taurus FastTrack™ Intern Blog

Taurus has a well-established graduate and intern program called TaurusFastTrack™ and we welcome contributions from...

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New Taurus Website has launched!

We are very proud to announce that our website has been given a Facelift! For...

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Welcome Paula and the Academy of Entrepreneurs!

Taurus is thrilled to welcome Paula Mills and The Academy of Entrepreneurs on a new...

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Taurus hosts a successful event launching the LASHD App

On Wednesday 20th June, Taurus together with the Lashd team launched Australia’s latest on-demand beauty...

You are your personal brand

Whether you like it or not, the fact that you are the leader of your...

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