In recent years, we have seen a significant shift from traditional marketing to an integrated marketing approach. As an important aspect of integrated marketing communication, Public Relations or widely known as PR enables businesses to reinforce their advertising message effectively and in an authentic manner. Public relations is a powerful management tool for companies to reach their business objectives and build their image and presence. However, public relations and publicity is often underutilised and neglected as companies are unsure about what PR is and what it can do.
Here are 5 advantages of PR for you to consider-
1. Increase your brand’s credibility
Publicity through public relations gives credibility to your business as the content is more authentic and informative. Studies indicate that PR gives more visibility and credibility among the consumer market than advertising which is perceived as more promotional.
2. Attract your target market
PR allows a much easier approach to retaining and attracting a target market. A well-written article on your product/service offerings in the magazine can be much more attractive and impact compared to an advertisement in that same magazine. Further, by utilising multiple media sources from a PR agency, you can effectively communicate your key messages and help you get a step closer to achieving your company goals.
3. Provide added value
PR can provide a unique touch point and add value to your product offering that can help differentiate you among your competitors and put you at the forefront of your particular industry. Further, PR can add value through increasing visibility of your products and services, personalise your brand, raise your profile, build strong relationships, manage your reputation, assist with your sales process and add value to your own clients through case studies. Overall, it is a win-win scenario.
4. Short and long-term lead generation
Media placements through PR are a form of long-term placement as initially you are likely to be exposed to large amount of leads. But as time goes on you will notice that there is a still a lead from just one media mention. Generating leads will come across frequently as businesses and customers stagger on PR.
5. Build your brand image
People often assume that PR is all about promoting an item or a special offer. This is a misconception as PR drives your entire business towards growth and greater yield of success. When done right, PR can create a more positive brand image in the mind of your consumers that provides an alley way to better engagement for your company. A great brand image is a business investment that can’t be bought and will provide value to your brand and your customer as it helps shape all aspects of your business as a whole.
Taurus is an award-winning integrated marketing agency. With our extensive experience and strong relationship with the media, we are dedicated to delivering smart communications strategies which generate momentum and initiative behind our clients to help your companies reach new heights!