Social Media

July 1, 2022

Sharon Williams on The Carousel

Jujhar Website Text Life Sherpa 2

Sharon Williams CEO and founder of Taurus Marketing talks to The Carousel about how the Queen is her role model for female empowerment, strength and leadership. CEO and Founder of Taurus Marketing, Sharon Williams  said, “Whilst juggling single-motherhood, cancer, personal tragedies and global crisis, I have continued to draw strength and wisdom from the Queen and her… Read more »

June 28, 2022

Four ways to reduce your office carbon footprint

Jujhar Website Text Life Sherpa

Find out what’s causing workplace carbon footprint and key creative ways employers can work to reduce it in their organisations. As climate change statistics become increasingly grim, with the latest IPCC report declaring a ‘code red for humanity’ (IPCC 2021), looking after the planet and reducing carbon footprint is a priority for responsible businesses. Whether… Read more »

Businesses Still Hurting And Need To Take Steps To Articulate Their Value

Website Images Newsletter Articles 11

The new Albanese Federal Labor Government was given a reality check today as delegates to a high-profile business summit heard how Australian companies are still hurting as they struggle to recover more than two years after the COVID pandemic first hit our shores. “Businesses may not tell you, but they are hurting badly,” said guest… Read more »

Kochie’s Business Builders – ‘Lessons from Legends’ segment with Sharon Williams

WEBSITE BLOG POST IMAGES 3 2

Taurus Marketing CEO and founder Sharon Williams joined Kochie’s Business Builders ‘Lessons from Legends’ segment to share her top three tips on brand building, and how to actually put these into practice to achieve your business goals and objectives. Sharon said “It all starts with you as a leader. You are the leader of your… Read more »

June 14, 2022

#NOBULLAPPROACH – TaurusAcademy© Intern Blog by Xavier Patte

power of three 2

Beginning my journey through the TaurusAcademy© Program was one of the greatest experiences I have endured since finishing my university studies. Having been my first internship, it was a large leap from what I was accustomed to, having the opportunity to directly correlate my studies in Management & Marketing into the professional scene with a… Read more »

#NOBULLAPPROACH – TaurusAcademy© Intern Blog by Tiana Warner

power of three

As someone who has a very hands-on approach to marketing, the realm behind the PR curtain was a mystery. The TaurusAcademy© Internship program was the perfect opportunity to satisfy my curiosity while learning new skills and being supported by a talented team. The Taurus environment is friendly and welcoming. I had a lot of questions,… Read more »

June 7, 2022

Accounting And Advice Firm Mergers Predicted To Accelerate

As big banks leave the wealth management sector and huge shares of the market are left open for the taking, Australia’s shifting market dynamics is creating an opportunity that will likely see major changes in accounting and advice firms in the near future. Taurus client, Vincent Holland, co-founder of financial planning software, Plutosoft, explains that “there’s a… Read more »

How CEOs Can Create An Employee-First Culture During The Great Resignation

Since the pandemic two years ago, employees have expected greater flexibility and work-life balance as many individuals begin to prioritise wellbeing, prompting the Great Resignation. Taurus client, Michael Horton, Executive Vice President and Country Manager Australia and New Zealand at HCL Technologies, comments that “businesses need to enhance employee experiences and empower them”, further adding this is… Read more »

A Data-First Approach To Address Post-Catastrophe Impacts

As natural disasters continue to increase in frequency and intensity, damages to businesses and communities are costing Australia billions of dollars a year. Taurus client, HCL Technologies, and their design consultancy, Symplicit, are leading a new approach towards handling post-catastrophe efforts with data to “put residents and business owners in the centre of response and recovery”.… Read more »

#NOBULLAPPROACH – TaurusAcademy© Intern Blog by Emily Wei

WEBSITE BLOG POST IMAGES 2 1

Before the TaurusAcademy© program, I’d never experienced what it was like to work in an office environment, but I knew it was something my future career path would involve. The internship program at Taurus was an incredibly valuable steppingstone and learning experience in alleviating that uncertainty that many young adults experience when they approach the… Read more »

May 31, 2022

The “No Bull” Approach To Start-Up Leadership And Business

120

COVID-19 has impacted small business and start-ups in inconceivable ways. The pandemic, a global 100-year event has put even more obstacles in an already challenging and brave entrepreneurial journey. CEO and Founder of Taurus Marketing, Sharon Williams , “As business leaders, it is a must to understand that good copy in a marketing sense is not just… Read more »

The Power Of Female Leaders Embracing Renewal This Easter To Achieve Success And Remain Relevant

117

It often falls on the shoulders of us, as women, as leaders of our families as well as leaders of our businesses, to keep things afloat and raise the emotional bar. The buck stops with us. Exhausting at times and exhilarating and empowering at others. What are your choices and circumstances this Easter? And which… Read more »

Why You Can Take Advantage Of The Post Covid Business Culture And Flexibility

118

In this unforeseen post-pandemic world, businesses are witnessing a shift in the traditional workplace structure – from the old-fashioned office space, to working in the comfort of our homes, to this hybrid mix we are experiencing where you can work from anywhere. At the Taurus office, the team are taking staycations just to change up… Read more »

May 30, 2022

Rideshare EVs To Hit The Streets

As the push for more sustainable mobility solutions continues to gain momentum, attention is turned to electric vehicles as a valuable asset to satisfy this market trend in the future. Taurus client, Chris King, CEO and Founder of Australian vehicle-subscription start-up, Splend, commented that rideshare vehicles have a much higher carbon footprint than regular cars… Read more »

A Huge Win’: HR Experts Welcome Progress On Paid Domestic Violence Leave

From the age of 15, one in four women and one in thirteen men in Australia have experienced violence by an intimate partner. This pervasiveness of domestic violence indicates the relevancy of will the new introduction of paid family and domestic violence leave to all organisations. Taurus client, Melissa Kirby, head of Melbourne at international… Read more »

Forget Culture – Focus On The ‘Good Days At Work’

­Research tells us that up to 50% of any person’s experience of work can be attributed to their leaders. In other words, managers can make or break a healthy organisation. Taurus client, Lyndal Hughes, Managing Director at Q5, explained that “value statements, workplace behaviour statements and team charters aren’t enough to prevent a toxic work… Read more »

May 23, 2022

5 Qualities Of A Taurus Zodiac To Add To Your Professional Personal Brand

Website Images Newsletter Articles 8

The stars aligned and Taurus season was in full swing. The Zodiac sign falls between April 20 and May 20 and includes all family, friends and colleagues who you know take a no-bull approach to life and work. Our founder and CEO Sharon Williams is a fellow Taurean, that’s where our company name comes from.… Read more »

May 16, 2022

4 Things You Can’t Freely Do When You’re Bankrupt In Australia

As cost of living expenses continue to rise, the threat of bankruptcy is starting to become a real one, though it doesn’t happen overnight. Taurus client, Christopher Zinn, personal finance expert and Life Sherpa consumer campaigner, commented that the situations that can lead up to bankruptcy are complicated and that “a post-Covid hangover” can be… Read more »

The Reason Why Digitalisation Is Going To Speed Up Net Zero In The Manufacturing And Construction Industries

As the industry with one of the highest carbon emissions globally and net zero targets being set as a worldwide standard, digitalisation will be key to turning things around sustainably. Taurus client, Paul Laycock, CEO of VinZero, explained that “data will no doubt be the new currency for achieving net zero targets” and urged industry… Read more »

Digitalisation And Net Zero Partner VinZero Calls In Lazard For Sale Talks

Taurus client, Paul Laycock and CEO of VinZero, a global first entity and partner of choice for architecture, engineering, construction and manufacturing (AEC & M) industries was featured in the AFR. The new 200+mEuro global entity with 550 staff in 32 global offices recently merged four leading, trusted and known brands - A2K Technologies ANZ, U.S CAD The… Read more »

The Role Of Business Resilience And Critical Event Management In Securing Competitive Advantage

Product differentiation. Human capital. Strategic acquisitions. These have long been the traditional sources of market advantage for companies. With COVID-19, everything changed. Companies who had tried to outfox competitors with pricing schemes or brilliant hires weren’t able to stay open during such a prolonged period of acute disruption, rendering all prior competitive actions moot. Taurus… Read more »

Using Digitisation To Reduce Carbon Emissions In Building And Construction

The building and construction sector is one of the largest in the world economy, with around $10 trillion spent on construction-related goods and services every year. However, it is also one of the most energy-intensive polluting industries on the planet, responsible for at least 38 per cent of CO2 emissions, 23 per cent of air… Read more »

‘Good Days’ More Motivating Than Wellbeing Strategies

Organisational health can seem “too big and complex” to address, but HR plays a critical role in “triggering the conversation” that pushes it forward. Although it can be examined from many layers, organisational health ultimately focuses on performance. Taurus client, Lyndal Hughes, Managing Director, Q5, said “At the top level, if we think about organisational… Read more »

May 9, 2022

Four Leading AEC & M Brands Merge To Form New $EU 200+M Global Powerhouse, VinZero

WEBSITE BLOG POST IMAGES 23

With net zero targets being set by more and more governments and the AEC&M industry being the biggest contributor to climate change, 4 of the world’s leading brands of architecture, engineering, construction and manufacturing have decided to merge to form VinZero and do something about it. Taurus Client, Paul Laycock, CEO of VinZero, commented that… Read more »

Dicker Data Acquires Hill Security And IT Division

As the IT distribution business is poised to become more competitive and diversified, Dicker Data has responded by acquiring the Hills Security and IT division to access the dynamic security technology sector. Taurus client, David Dicker, CEO and Chairman of Dicker Data, commented “I’m confident we have the right people in place to deliver the… Read more »

Four Leading AEC & M Brands Merge To Form New $EU 200+M Global Powerhouse, VinZero 

A global-first, the new $EU200+M entity’s mission is to build a better world by encouraging the AEC&M industries to support net zero targets through digitalisation. According to a report published by the United Nations Environment Programme, the construction industry is the biggest contributor to climate change accounting for 38 percent of C02 emissions, 23 percent… Read more »

Why The TaurusBullseye© Methodology Will Put You Ahead

Website Images Newsletter Articles 2

While COVID-19 has left us in unchartered waters, one thing is not changing. That is our Taurus ‘No Bull’ approach, the methodology which has underwritten the way we’ve supported, protected and built our clients brands for the past 27 years. What is the TaurusBullseye©? The TaurusBullseye© is our unique and trademarked methodology and demonstrates the communications… Read more »

8 Reasons Marketers Should Care About the Metaverse

Website Images Newsletter Articles 3

The ‘Metaverse’ has been a significant topic in the tech industry, moving the world as we know it into a new virtual revolution. This has intrigued the needs of individuals, media and business to comprehend the power & social magnitude of the metaverse and its importance to create a well-established virtual presence in the foreseeable… Read more »

Rentvesting: Just A Craze Or A Savvy Move? – Life Sherpa

Website Images Newsletter Articles 4

With property prices surging, younger people are finding it even harder to buy their first property. That’s why an increasing number of millennials are starting to use rentvesting as their first move in the real estate market, without having to sacrifice their lifestyle. Taurus client and personal finance experts, Life Sherpa, explains all the details… Read more »

Founder Of Violet, Melissa Reader On TaurusTV©

Website Images Newsletter Articles 1

Melissa Reader CEO of Violet joined our CEO Sharon Williams with TaurusTV© host Jacinta Tynan for the latest episode of The Leadership Series. Find out how Taurus is supporting Violet who provide bereavement services following Sharon’s own personal experience and why death is something we should all be having a conversation about. Watch the full… Read more »

May 2, 2022

Growing Your Shiny Spine

WEBSITE BLOG POST IMAGES 21

With women historically been socialised to be accommodating and punished for asserting their needs and wants, many women find boundary-setting quite difficult. This has led to a belief that saying ‘no’ is wrong or selfish, but this couldn’t be further from the truth. Dr Frank Chow, psychiatrist at 2OP Health, explains “calmly, but firmly voicing… Read more »

Equipping Leaders In Innovation To Help Futureproof Healthcare Organisations

WEBSITE BLOG POST IMAGES 1 copy

Innovation is key to progressing into a foreseeable future, developing a reality capable of being led by wise and skilled leaders. Specifically, within the healthcare industry, innovation can determine the successful application or resistance by the complex nature of the healthcare system. Taurus client, Lyndal Hughes, Managing Director of Q5 Australia, shares her insights in… Read more »

Digital Software Trends Set To Transform Public Sector Emergency Management

WEBSITE BLOG POST IMAGES 20

Time is the biggest enemy when encountering emergency management. With Australia facing a battery of major disasters including COVID BA.2 subvariant and cyber-attacks, the toll on the economy has been colossal. To counter-act against potential emergency occurrences, digital trends and understandings of critical event and emergency management are needed to transform the current issues being… Read more »

April 26, 2022

Used Car Prices In Australia Set To Soar Further

As pandemic-driven global supply chain issues and chip shortages continue to negatively affect new automobile manufacturing and launch, the second-hand car market has benefited from this disruption as more Australians turn to used vehicles. Taurus client, Desmond Sandborn, Founder of Sell2Dealers, a digital automotive marketplace to sell used vehicles to registered dealers, highlights the trend… Read more »

April 20, 2022

Weather Forecasting Won’t Save Us Anymore

WEBSITE BLOG POST IMAGES 19

Natural catastrophes are becoming ever more devastating to Australia, creating vulnerability to societies stretching across New South Wales & Queensland. We must start by pre-empting severe weather (and other critical) events sooner. Just-in-time forecasting and mass notification systems are not enough to achieve resilience or preparedness. Taurus client, James Boddam-Whetham, CEO, Noggin speaks upon how… Read more »

Noggin Emergency Management Summit 2022

WEBSITE BLOG POST IMAGES 1 7

Taurus client, Noggin are hosting a half-day virtual Emergency Management Summit to showcase their integrated emergency and critical event management software platform and the organisations using it to solve key emergency response challenges every day. There will be customer and product showcase sessions at the virtual event on 12 May 2022 from 1 – 5:30PM.… Read more »

Digitisation To Achieve Net-Zero? | Expert Talks With Mr Paul Laycock

VinZero Website Text 1

Different organisations have different approaches to achieving the net-zero target. However, there are companies capable of performing more efficiently to help other companies to reach optimal progress to reach their goals Taurus client, Paul Laycock, CEO of VinZero shares his thoughts on Kalkine Media on how VinZero aims to achieve success into moving its customers… Read more »

VinZero: Global Tech Powerhouse Leading AEC & M Sectors Towards Net Zero

VinZero Website Text 2

With the construction industry being labelled as the biggest contributor to climate change by the UN, it was time for one company to take action. A global-first, Taurus client, VinZero, is acting against this ever-growing problem, aiming to leverage data and digital solutions to achieve a net-zero target. Read the full article here.

Can This Claims System With Real-time Flood Forecasting Save Insurers Millions Of Dollars?

WEBSITE BLOG POST IMAGES 1 6

In response to the recent flood catastrophe, Taurus client, Daniel Sandaver, Founder of Codafication, has formed a strategic collaboration with Juliette Murphy, CEO of FloodMapp. Murphy founded FloodMapp in response to the 2011 Brisbane floods. The technology company is a small, specialised team of flood engineers, hydrologists and data scientists focused on the problem of… Read more »

April 12, 2022

Taurus Senior Consultant Ian Dose On TaurusTV©

Copy of WEBSITE BLOG POST IMAGES 13

Ian Dose is our IR, Government and Crisis Comms Expert with more than 30 years of domestic and international experience across communication and marketing, working with some of world’s leading organisations and brands. A former journalist, Ian is best known for heading up the communications team that successfully bid for the Sydney 2000 Olympics, as… Read more »

April 11, 2022

Why Digital Marketing Is So Hot Right Now And Why Your Business Needs It

58

From 2022-2030, the global digital marketing software market is projected to grow at a compound annual growth rate of 19.1% and is expected to reach $264.15 billion by 2030. So, why is digital marketing so hot right now? Social media is the driving force behind Digital marketing and is more affordable, flexible and engaging compared… Read more »

Why Employers Are Listening Hard Right Now

60 1

Company culture is the essential ingredient that drives employee engagement, a connected workplace, innovation and business growth. In 2022, employees hold the power and are asking for flexible working arrangements, perks and pay rises in a post-pandemic world. How far can they take this, and should we be listening as we grapple with the skill… Read more »

Going Back To The Office Or Working From Anywhere – Striking The Right Balance by Sharon Williams

Copy of WEBSITE BLOG POST IMAGES 4

In the nineties, one of the brands that used honesty about it’s product to greatest effect has to be Marmite. “You either love it, or hate it.” is how they described the favourite spread on toast. Of course as an English girl I am as familiar with Marmite as Australians are about Vegemite. This tag… Read more »

Taurus Signs Five New Clients

Copy of WEBSITE BLOG POST IMAGES 1 4

Taurus celebrates five new clients across our trademarked PR, Strategy and Social Media portfolios. They include tech, consumer, auto and digital marketing. We’re very excited to welcome the following clients: TPV & Philips,  Sell2Dealers, VinZero, Rocket and Anker Taurus helps clients achieve success via the TaurusBullseye™ methodology, providing an unparalleled level of service with a practical… Read more »

Wellbeing And The Competitive Advantage Of Business

As people return to the workplace, many businesses are facing new, unique challenges in this post-covid era. Your staff are your most important resource, so engaging them is increasingly important. Taurus client, Lyndal Hughes, Managing Director at Q5 Partners, an international award-winning consulting firm specialising in organisational change, highlights the advantages of keeping employees ‘well’,… Read more »

Equipping Leaders In Healthcare To Use A Mindset Of Innovation To Ride The Wave Of Complexity

Innovation is more than creating new things. It is also a mindset to look at things differently and challenge old ways of performing tasks. Increased financial constraints mean that leaders need to look creatively to achieve outcomes. The COVID-19 pandemic gave us many success stories on this front. With no extra staff, local health districts… Read more »

Channel Partners Weigh In On Federal Budget

HCL Technolgoies CRN 1

With the Australian Budget release on 29 March, Large Australian technology Solution providers are highly motivated to advance after investments into technology sectors were announced. This intrigues the providers effort to help double the size of the cyber workforce, increase in security and mobile coverage. Taurus client, HCL Technologies Executive Vice President & Country Manager… Read more »

New Research Reveals A Shortage Of Tech Skilled Workers Is Brewing In Australia

Australia needs to lift its IT and digital game or risk being left behind by the rest of the world, according to new research. A report from international recruitment agency Hays surveyed 3,500 companies and found a critical shortage of technology workers was brewing. More than two thirds of respondents (68 per cent) believed the… Read more »

Business-based Tech Startups FloodMapp and Codafication Collaborate To Help Flood Victims

Crunchwork Website Text46 copy 1

Hoping to play its part in the ongoing recovery of regions hit hard by floods, Brisbane-based tech startups FloodMapp and Codafication have joined forces to help reduce insurance response times so triage teams can efficiently pinpoint and prioritise high-risk claims. By providing real-time automation of where claimants are based relative to the floods, FloodMapp’s technology,… Read more »

Federal Budget: The Insurance Industry Reacts

The government’s 2022-23 Federal Budget, including its cheaper fuel and cost of living payments, has received a mixed response from the Australian public and expert observers. Treasurer Josh Frydenberg officially announced the Budget on Tuesday night. Taurus Client, Daniel Sandaver, Managing Director of Brisbane-based digital services and software company Codafication, sees the Budget as “a… Read more »

March 22, 2022

Latest Australian IT Hiring And Skills Efforts

HCL Website Text2

Taurus client, HCL Technologies has launched its TechBee training program in Australia for Year 12 students who have graduated and for high school leavers who have completed Year 12 from 2018 onwards who studied maths in high school. Candidates interested in joining the program will first attend a three-month foundation training on IT essentials, business… Read more »

Cutting The Puppet Strings

2OP Health Website Text

As constant attempts to shape our behaviour from various sources are unavoidable in modern life, it’s important to recognise manipulative behaviour when it’s happening either in your personal or work life. Taurus client, Dr Frank Chow, work-related mental health expert, 2OP Health, said “victims of manipulation may not find the behaviour intrusive or disruptive at… Read more »

Why Text Literacy Is Key For Educators

HCL Website Text 1

While students continually return to face-to-face learning, technology literacy remains a crucial skill in the academics arena with the on-going digital transformation across the world. According to Michael Horton, Executive Vice President and Country Head ANZ, HCL Technologies, “the need to address Australia’s challenge in maintaining and growing the technology workforce is strong” and with… Read more »

What Is Basic Health Cover And How Much Does It Cost?

Life Sherpa Website Text 2

Since the Australian government’s introduction of a four-tier system to classify different types of health insurance cover, there have been many criticisms for basic hospital cover, the bottom of this standardised system, for lack of coverage. Taurus client, Christopher Zinn, Consumer Campaigner, Life Sherpa said, “It’s tempting to save money on health insurance, but it… Read more »

Public Sector IT Spend Set To Explode

Noggin Website Text

According to Gartner forecasting, public sector IT spending is set to grow by almost 9% and software investment is projected to grow nearly 20% in 2022. The question is, where should the money go? As Australians navigated through a pandemic, geopolitical conflict, cyber threats, supply chain disruptions and staffing shortages, rising inflation and national disasters,… Read more »

RACV Taps HCL For Low Code Prowess

HCL Website Text

Taurus client, HCL Technologies has entered a multi-year integration with the Royal Automobile Club of Victoria (RACV). The integration as a service will improve many aspects of both companies, notably the mutually owned car service and general insurance provider’s member-facing services. Michael Horton, Executive Vice President & Country Manager Australia & New Zealand, HCL Technologies… Read more »

How Dicker Data Capitalised On Supply Chain Chaos

Dicker Data Website Text 1

Taurus client, Dicker Data has navigated through the uncertainties that came with the global pandemic. CFO Mary Stojcevski has used those experiences to hold out against ongoing supply chain chaos and capitalising on it. Strategies such as investing more in working capital and navigating through inventory shortages, have contributed to the company’s ability to capitalise… Read more »

Rentvesting: Just A Craze, Or A Savvy Move?

Life Sherpa Website Text 1

As supply shortages increase, millennials are switching to rentvesting as their latest financial strategy. Rentvesting enables Australians to rent wherever you want to live and invest in an area where you can afford to buy property. Although the flexibility and benefits appeal to homeowners, rentvesting has its benefits and limitations that need to be considered… Read more »

March 8, 2022

Sharon Williams featured in WomenLoveTech with 40+ Inspiring Female Tech Leaders On How To #BreakTheBias

iwd breakthebias 01

Happy International Women’s Day. I am so proud to run a business that has empowered and championed the cause of women for so many years and we work with brands that do the same. Empathy is the new brand currency this year. Let’s create change with tolerance and patience, and equal opportunity and acceptance for… Read more »

February 28, 2022

Dicker Data To Acquire Hills Security And IT Division

Dicker Data Website Text

Taurus client, Dicker Data has announced its acquisition of Security and Information Technology (SIT) distribution division of Hills Limited Australia under a conditional business sale agreement (BSA). The acquisition foresees an increase in the company’s total active customer base and accelerate its entry into the physical market. David Dicker, CEO, Dicker Data said “This will… Read more »

Discover Ethical Investing With Life Sherpa’s Christopher Zinn

Life Sherpa Website Text

Whether you avoid fast fashion, eat organically, or divest from unethical companies, conscious consumers and investors have changed the world through purchasing ethically. Investing your money, however, can be even more complicated with social washing, green washing, and other societal labels. Taurus client, Christopher Zinn shared his expertise on ethical investing, the difference between ethical… Read more »

Ideapreneurship Boosting Employee Engagement And Customer Satisfaction

HCL WebsiteText 1

What can we learn from a top employer to generate value to both employees and customers? According to Taurus client Apparao VV from HCL Technologies, fostering ‘ideapreneurship’ among employees helps drive employee engagement and customer satisfaction to the next level. As part of its strategy to drive inclusion at scale, HCL Technologies established its unique “inclusion… Read more »

February 22, 2022

The Role Of A Leader Is Changing

WEBSITE BLOG POST IMAGES 8

While Winston Churchill, Bob Hawke, John Howard, Sir Robert Menzies, Paul Keating, had their detractors, they are considered by many to have provided outstanding leadership at different times when called on. In more recent times, we saw outside the political sphere, Dylan Alcott, named Australian of the Year for 2022. Dylan is a disability advocate… Read more »

February 15, 2022

How Business Leaders Can Create An Employee-First Culture During COVID-19 And Whilst Remote Working

HCL Technologies Website Text

COVID-19 has had an immense impact on businesses in Australia from the beginning of the pandemic with 2022 focused on adapting to remote working and learning to live with the virus. A key lesson that is relevant to any business industry-wide is the power of an ‘employee first’ philosophy which ensures that employees are at the… Read more »

Improving Organisational Health: A Five-Point Checklist

Q5 WebsiteText

The COVID-19 pandemic has highlighted the importance of workers’ health and wellbeing and the need for organisations to prioritise organisational health using a skilful balance of art and science. To build and adopt better workplace culture look out for warning signs of low organisational health. Taurus client, Tom Leary from Q5 shared his five-point checklist… Read more »

February 1, 2022

Global IT Company Named Best Employer In Australia And 16 Other Countries

HCL WebsiteText

Taurus client, HCL Technologies (HCL) has taken the top spot as the best employer in Australia and 16 other countries – spanning across Australia, Brazil, Canada, France, Germany, Guatemala, Malaysia, Mexico, the Netherlands, New Zealand, the Philippines, Poland, Singapore, South Africa, Sweden, the United Kingdom and the United States. As the IT sector undergoes transformative… Read more »

January 31, 2022

Working From Home With Housemates – With Dr Frank Chow

WEBSITE BLOG POST IMAGES 4 1

Do you work from home with housemates? This can be challenging enough, let alone working in an environment where you may not have the space, adequate resources or the ability to be both flexible and disciplined in your work from home practices. Taurus client, Dr Frank Chow of 2OP Health featured on The Room Xchange on how to prioritise… Read more »

January 25, 2022

Tech Entrepreneur In Pole Position For F1 Speed Fix

WEBSITE BLOG POST IMAGES 3 1

Taurus client, David Dicker, CEO of Dicker Data is on track to become the world’s wealthiest man according to the Sydney Morning Herald. His passion project, Rodin Cars, provided Dicker with the opportunity to assemble a fully electronic race car that is capable of Formula 1 speeds. Although the project did not go to plan,… Read more »

Crypto-nite Or The Way Of The Future? Either Way It’s An Exciting Ride

65

Cryptocurrency…is it a risk or a reward? Either way it’s an exciting ride with the crypto’s potential being enormous. It has the ability to increase efficiency, solve several challenges of the current system and create a more inclusive economy. Some believe crypto is the future of money. Others think it’s a bubble, a scam or… Read more »

December 21, 2021

Technology Expert’s Tips For Safety Management Platforms

Website Noggin

The COVID-19 pandemic has accelerated the digitisation of work processes and safety management technology to integrate worker wellbeing, workplace facilities, incident response, emergency and crisis management coordination, corporate security and business continuity. Taurus client, Charlie Forsyth of Noggin shared his insights into the benefits and things to look out for when it comes to safety… Read more »

How To Deal With Depression And Anxiety Over The Holiday Season

Website2 2OPHealth

Did you know that Christmas is one of the six most stressful life events, along with divorce, moving houses and changing jobs? As social, professional and personal demands increase during the festive season, they are also drivers of social anxiety, financial stress, loneliness or the feeling of being overwhelmed from family and/or friend gatherings. Taurus… Read more »

December 14, 2021

Budgeting Habits To Relearn As The Borders Open

60

While Australian’s decide on a travel destination, personal finance expert and Consumer Campaigner of Life Sherpa, Christopher Zinn suggests that before Australian’s rush into the travel frenzy, they need to relearn, revise and implement budgeting habits to avoid “breaking the bank”.  Taurus client, Christopher Zinn shared his insights in Nestegg on how Australian’s can devise… Read more »

What Westpac’s AMP Fintech Deal Says About The Post-Hayne World

59

The strategic move of Westpac acquiring personal finance app MoneyBrilliant from AMP, contributes to both companies’ commitment of upholding community expectations as they reshape their business. Taurus client, Vince Scully, CEO/Founder of Life Sherpa shared his insights in the Australian Financial Review on what Westpac’s AMP fintech deal says about the post-Hayne world. Read the… Read more »

Why Digitising Critical Event Management Needs To Be A Priority In 2022

WEBSITE BLOG POST IMAGES 5 1

Although COVID-19 has caused global disruption, 87% of organisations experienced at least one non-pandemic related critical event in 2020. There is a need for businesses to rethink their critical event management practices to improve on business operations and achieve their desired goals. James Boddam-Whetham discussed the challenges and digitising critical event management in Business IT.… Read more »

The Time Is Now To Prepare For A Crisis: Four Digital Capabilities To Look Out For On The Critical Event Management Technology Market

WEBSITE BLOG POST IMAGES 4

Don’t wait for a crisis, be proactive. The emergence of COVID-19 exposed the lack of preparedness that businesses had in place. More than 70 percent of businesses lacked pandemic-specific emergency plans. Even the majority of companies that di have continuity plans, did not prepare for a sufficiently long duration. James Boddam-Whetham shared his insights on… Read more »

Critical Infrastructure Security Legislation Amendment: Here’s What Your Business Needs To Do

WEBSITE BLOG POST IMAGES 6 1

Recently, there has been a surge in cyber-attacks with a record of 4500 hacking attempts in one day. The government released an Australian Cyber Security Strategy in 2020 to differentiate between government and business responsibilities to ensure cyber resilience is achieved. James Boddam-Whetham shared his insights in SmartCompany Plus. Read the full article here

Health Insurance For Seniors Over 60: Your Complete Guide

WEBSITE BLOG POST IMAGES 2

Although we try to integrate exercise and a well-balanced diet into our lifestyle, the chances of becoming more susceptible to illnesses and ailments are inescapable as we age. As such, seniors’ health insurance can help alleviate financial stress for Australians over 60 if urgent treatment for an unforeseen illness is required. Christopher Zinn shared his… Read more »

5 Ways To Build And Maintain An Emergency Retirement Stash

WEBSITE BLOG POST IMAGES 1 4

As unforeseen circumstances and life changes occur, it is imperative that you review the amount in your stash annually. A good retirement is not only about planning and preparing but also the protection of your money goals. Setting up an emergency stash ensures you are financially prepared for unexpected life changes, where prompt access to… Read more »

The Major Benefits, Risks And What It Takes To Make An Informed Decision Before Jumping In On The Crypto Game

WEBSITE BLOG POST IMAGES 1 3

Since its launch in 2009, three million users have invested in Bitcoin each week, making it the third most used currency in the global market, following the Dollar and Euro. With an abundance of benefits, Crypto supports are labelling Bitcoin revolutionary. Christopher Zinn shares his expertise on the benefits and risks of crypto in Money… Read more »

December 13, 2021

#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Kevin Dhillion

Copy of WEBSITE BLOG POST IMAGES 2

As an undergraduate, one of the crucial experiences recommended at university is to complete an internship. I needed work experience for two reasons; to figure out my career path and to boost my employability. Luckily for me, the TaurusAcademy© internship was able to provide both over 3 months. Despite my internship being remote due to… Read more »

#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Oliver Riddle

Copy of WEBSITE BLOG POST IMAGES 1 2

  Interning with Taurus through the TaurusAcademy© has been an insightful and enjoyable experience. I have continually learnt new skills each week, building my knowledge in marketing and PR. Working with such a friendly intelligent team, I felt comfortable to ask questions and complete tasks, knowing help was only a call away. Having to start… Read more »

#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Emily Marsden

Copy of WEBSITE BLOG POST IMAGES 1 1

My TaurusAcademy© internship has been an enjoyable and educational experience that has provided me with many valuable insights into the world of marketing and public relations. I am incredibly lucky to have had the opportunity to work with and learn from the amazing team at Taurus. From day one the entire team at Taurus were… Read more »

November 26, 2021

Digitising Critical Event Management Is The Business Priority For 2022

Noggin WebsiteText

Digitising critical event management has become the 2022 business priority after major events like the pandemic, increased cybersecurity threats and severe national and global disasters the past two years. Organisations are in need of focusing on safety and crisis management to ensure business continuity and to minimise risks. Taurus client Noggin specialises in integrated security,… Read more »

PR & Marketing Agency Taurus Launches Digital Currency Offering

Taurus WebsiteText 1

As the crypto market value rose to $2.06 trillion in August of this year, there’s no secret cryptocurrency is running hot. Taurus is breaking ground as the first PR & Marketing agency in Australia to offer crypto marketing as part of our new service, TaurusCrypto due to the large number of clients approaching our expertise… Read more »

Tips To Avoid Lawyers’ Mental Health Epidemic

2OPHealth WebsiteText

There’s no secret the legal sector is notorious for their long hours, competitive nature and stressful environment. This has caused serious burnout and mental health issues amongst professionals in the legal industry, especially following the pandemic, lockdowns and remote working. Dr. Frank Chow shares his tips on how to prevent burnout in the legal sector… Read more »

November 25, 2021

Taurus Client, Noggin is hosting a Virtual User Conference this December

Noggin Post

Digitising critical event management has become the 2022 business priority after a 1 in a 100 year event such as the Pandemic, an increase in cybersecurity threats and severe national and global disasters over the past two years. Organisations need to focus on safety and crisis management to ensure business continuity and minimise risks in… Read more »

November 11, 2021

As Comm Bank Supports Crypto And ASIC Coming Around, We’re Experiencing An Exciting Shift In Finance

Newsletter News Images 42

The Commonwealth Bank of Australia (CBA) recently revealed they are gearing into the crypto game with the launch of crypto trading services for the 6.5 million users of its CommBank app. ASIC is beginning to set the regulatory ground rules for product issuers and market operators. On the topic Taurus client Mitchell Travers, co-founder and… Read more »

Taurus Founding Client Returns With New Crypto Project

1 3

It’s always exciting when a client returns to Taurus and even more exciting to share that Tech entrepreneur Peter Kazacos OAM and our founding client returns with his son Constantine for his new project in Crypto. Peter’s company KAZ, which evolved from IT outsourcer KAZ Group is now a collection of different entities and more… Read more »

One Tech CFO explains why women on board helps

DickerData WebsiteText

There’s been some debate about whether the pandemic has helped or harmed working women.   According to the 2021 Finance Women’s Index, women will achieve pay equality in 21 years and 40 years for superannuation. However, in the corporate world, surprisingly, it’s only going to take 7 years for 50-50 gender diversity to be achieved… Read more »

Smarter Insurance: The secret to businesses surviving extreme weather

Codafication WebsiteText

Often, damage to your business is unavoidable. And if the pandemic has taught us anything, it’s that effective business continuity and resource distribution plans are business-critical and essential to combatting crises.   While you can’t single-handedly reverse climate change or control its timing, you can make sure you are safeguarded against the imminent impact. The… Read more »

Taurus introduces Crypto Service

Taurus WebsiteText

At Taurus, we are proud to announce our new service offering, TaurusCrypto©   TaurusCrypto© aims to address concerns of business operators who are tapping cryptocurrency as a payment method, but want to exercise caution with implementing it and are choosing which crypto systems are highly-credible and secure.   Read the full article here or for… Read more »

Banks hate DeFi now, but they’ll learn to love it

AusMerchant2 Website Text

DeFi (decentralised finance) is known as the crypto economy’s financial wild west.   With Defi cryptocurrency, digital currency can be sent all over the world from taking out a loan to earning interest on assets and operating smart contracts.   Taurus client, Mitchell Travers, Managing director, AusMerchant shares his professional insights on why Banks hate… Read more »

October 12, 2021

Latest Tech To Speed Storm Season Claims Lifecycle

WEBSITE BLOG POST IMAGES 6

Have you wondered how new data and technologies can be used to improve the insurance claim lifecycle process? New aerial and virtual inspection capabilities can help insurance companies predict and optimise their claim management based on various weather changes. Daniel Sandaver shared his insights in Insurance News AU on how new technologies can improve the… Read more »

How ‘Buy Now Pay Later’ Affects Your Credit Score

WEBSITE BLOG POST IMAGES 1 1

Have you considered the impact Buy Now Pay Later (BNPL) has on your credit score? While BNPL schemes may be desirable, increasing your spending capacity and delaying payment can negatively impact your credit score and borrowing capabilities in the future. Christopher Zinn shared his insights in Money and Life Magazine on how BNPL affects your… Read more »

#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Kyle Dean

Kyle

I have been fortunate enough to be a part of the TaurusAcademy© internship program for the last 3 months. While doing an internship in lockdown has its difficulties, I honestly don’t know if I could have done it with a better team. Although physically far apart, the team always felt close in reach. Always open to questions and clarification, there wasn’t a… Read more »

#NOBULLAPPROACH – TaurusAcademy© Intern Blog By Vishala Aravindan

Vishala Picture

My TaurusAcademy© internship has been a great experience for me to step foot into the world of marketing and public relations (PR). Whilst I unfortunately did not get the chance to work in the beautiful Barangaroo office due to lockdown, I still felt like I was working with the team at home.     Before starting this internship, I did not… Read more »

October 6, 2021

What Office Life Looks Like After lockdown

1 1

It’s safe to say that the COVID-19 pandemic hasn’t been easy on business. As we adapt and change to fit into the new workplace environment, we have received a wealth of information and recommendations. Businesses are being encouraged now more than ever to maintain their productivity. So, what will life look like back at the office?  What… Read more »

August 25, 2021

Can’t stop online shopping during lockdown? Your hormones are to blame

WEBSITE BLOG POST IMAGES 1 2

With parts of Australia in lockdown for several weeks, we are seeing more and more individuals shopping online with restrictions restraining shopping in person.  Many of us find excitement to hear the doorbell ring, signalling another online package has made it’s way home.   Dr Frank shared his insights in Body & Soul on why you can’t stop… Read more »

August 18, 2021

What impact does buy now pay later have on your credit score?

Website images 16 1

  Many people are unaware that buy now pay later schemes like Afterpay and Zip Pay have an impact on your likelihood of scoring a home loan.  So, does buy now pay later schemes effect your credit score? Christopher Zinn shared his financial insights in Wealth Tribune on what impact buy now pay later has on… Read more »

July 26, 2021

Beyond crisis management why you need PR in the age of digital

Crisis Management Blog 1

Beyond crisis management: why you need PR and communication strategy in the age of digital A crisis generally arises with sudden and short notice, putting individuals and businesses  in a challenging position. When an organisation operates in an environment where a crisis has hit, it is crucial to know how to communicate with internal and… Read more »

July 21, 2021

What’s next for Dicker Data investors? The Motley Fool chats with Vladimir Mitnovetski, Chief Operating Officer, Dicker Data on what investors have to look forward to

The Motley Fool

Listed as the top tech stock to watch in 2021, Taurus client Vladimir Mitnovetski, COO Dicker Data (ASX:DDR), value added distributor of hardware, software, cloud and emerging technologies had an exclusive interview with Tony Yoo, Senior Journalist, The Motley Fool The article explored how Dicker Data is a strong investment opportunity, the strategy that’s fueling… Read more »

Hybrid cloud fast-tracks digital transformation – Dicker Data featured in Business IT News

Bit coverage

The workforce has seen permanent remote workers double across the globe from 16.4 percent to 34.4 percent in 2021. The adoption of hybrid cloud is playing a critical role in business continuity, operational resiliency and long-term remote work enablement. Taurus client Ian Welch, CIO Dicker Data (ASX:DDR), added distributor of hardware, software, cloud and emerging… Read more »

April 26, 2021

4 Reasons Why Small to Medium Enterprises Need PR

Website images 8

We could be biased, but we strongly believe Public Relations is the greatest investment you will ever make for your business. A PR strategy sets you apart from competitors, creates a positive perception and will generate long-term success. Whilst the majority of small to medium enterprises are restricted by a small budget, PR often gets… Read more »

April 15, 2021

Making the most of your media coverage

Website images 1

So you have just scored a piece of media coverage that is going to help boost brand awareness, credibility and hopefully even business opportunities – But why stop there? Leveraging media coverage will elevate your personal brand and business in the eyes of your industry peers, influencers, clients, future clients, and prospective partnerships. Here’s some… Read more »

October 13, 2020

Social Media expert and Taurus CEO/Founder Sharon Williams shares 5 social media tips that will boost your online presence

pexels lisa fotios 1092671

Social media tools are not necessarily new, but statistics show SME business owners, the vast majority without marketing departments, are still not sure how to maximise them with the time and money available. COVID-19 has seen a significant increase in social media usage but research shows only 24 percent of SMEs have begun social media… Read more »

July 27, 2020

Building a successful PR Campaign and understanding how to measure it

PR1

Public Relations covers a range of strategies and tactics that share a common purpose, to communicate a positive message about your company or personal brand with the aim of influencing the behaviour and purchasing decisions of customers, shareholders, prospects and other stakeholders. Measurement and evaluation of PR activities is an important step that all organisations… Read more »

July 2, 2020

Sharon Williams in Inside Small Business – Top tips for small businesses on the road to recovery!

Pink and Red Beauty Influencer Asymmetrical Overlays Facebook Cover

Taurus CEO/Founder, Sharon Williams was featured on Inside Small Business with her “Top tips for small businesses on the road to recovery”. “New normal, pivot, a virtual world, reinvention, new strategies, and making the most of your digital communication capabilities. These are just some of the terms we wake up to since we started to… Read more »

June 29, 2020

Maintaining Internal Communications and Company Culture in A Virtual World

people on a video call 4226140

The global pandemic has been the catalyst for a remote work revolution, reshaping the way we work, operate and communicate. As we navigate to a post-COVID-19 business landscape, it’s becoming clear the new way of work will be a hybrid of remote and physical office spaces. While we’re living in a new reality, (that is… Read more »

June 15, 2020

#NOBULLAPPROACH – TaurusAcademy© Intern Blog by Kristina Ilisevic

kristinafinal

My time as a TaurusAcademy© Intern was a fantastic experience that I would recommend to any PR, Marketing or Communications student or recent graduate looking for a meaningful learning experience that will bolster their confidence for entering this field. The Taurus Marketing culture is so welcoming with open communication that makes all newcomers feel comfortable… Read more »

June 9, 2020

Why your digital content needs to be more than just #pictureperfect

blogshaz

Creating a brand isn’t as simple as designing a logo and posting a couple of photos on Instagram with a custom hashtag. The core of what makes a brand runs deep lies in the content it constantly (and strategically) develops to engage its (hopefully) growing audience. To leave a lasting digital impression, you’ll need to… Read more »

May 27, 2020

Upskilling for the digital age: why it’s important & how to start

upskill blog

As the world shifts into a new digital age, reskilling and upskilling may be the only way we can continue to keep up. The use of technology in our personal and professional lives has never been more prevalent or more critical. With COVID-19 pushing the digital age into the forefront, now is the perfect time… Read more »

May 17, 2020

The power of customer experience post COVID-19

JACKIE

Time of social and economic hardship is the ultimate stress-test of whether the relationship between companies and customers is robust enough to endure long term or so fragile that unexpected challenges can completely disrupt and derail the business. Optimising customer experience and effectively managing connection is crucial in the current climate, as the impression businesses… Read more »

May 13, 2020

Taurus in the media – Kicking off Q2 with a bang!

Taurus secures 8 new and returning clients – featured in B&T, Mumbrella, Influencing, Telum Media, and Social Diary and is proud to announce we are working with a wide range of new and returning clients. Sydney, Australia – Integrated PR and Marketing agency Taurus celebrates eight new and returning clients across trademarked PR, Strategy and Social… Read more »

TaurusAppLauncher™ client On the Ball Global returns for PR and hits Channel Nine!

ontheball

Taurus is thrilled to announce the newest and sportiest member of our family – On the Ball Global, the world’s greatest football training app! Aussie-born On The Ball App is a football-specific training mobile application designed to enhance performance for players in every stage, from kids wanting to learn to beginners and elite levels. The… Read more »

May 8, 2020

Taurus expands client relationships and expertise in the technology and information security sector with FirmGuard!

firmguard

Taurus is thrilled to work alongside FirmGuard and Founder/Managing Director Dan Ussher, delivering a TaurusBullseye© Strategy Session. FirmGuard are an advisory service providing Information Security (InfoSec), Governance Risk and Compliance (CGR) expertise to Boards, Directors and organisations in highly regulated industries (including education sectors, information and technology, finance and more,) to navigate the complexities of InfoSec… Read more »

May 5, 2020

Join Taurus client, Androgogic at Asia’s largest virtual HR conference, HR Tech Fest Connect 2020

andro

Join Taurus EduTech client, Androgogic at HR Tech Fest Connect 2020, Asia’s largest virtual HR conference for FREE on May 12th and 14th. Androgogic‘s CEO/Principal Education Technologist, Alexander Roche and Totara Learning‘s Chief Learning Officer, Lars Hyland will be speaking about strategies and tools that HR and education leaders should consider to manage a future… Read more »

May 1, 2020

B&T feature – Taurus is proud to welcome 8 new and returning clients!

PBoption2 1

Taurus featured in B&T Australia. Working in true Taurean style as we continue to be tenacious, passionate, steadfast and working hard in these challenging times. We kick off Q2 (and the month of Taurus) celebrating 8 new and returning clients across our trademarked Taurus Public Relations©, Taurus Bullseye Strategy© and Taurus Social© portfolios. Recently awarded… Read more »

April 27, 2020

If you’re in Marketing, here are some quick tips to step up your game

pexels photo 139387

Marketing is too often taken for granted by many organisations. It is typically perceived as an add-on as opposed to an integral part of the organisation. Furthermore, the perception that Marketing is expensive consolidates the belief by some that Marketing is a luxury when it’s truly a necessity. Marketing initiatives often get boot when times… Read more »

April 21, 2020

TaurusProfile™: Keeping your Personal Brand in check!

logo1

In today’s new normal and with the unprecedented changes requiring us to adapt almost by the hour, it’s never been more important to define, protect, evolve and differentiate your personal brand, image and expertise no matter what industry you’re in. Your personal brand is constantly being shaped and influenced by online mediums and by your… Read more »

April 14, 2020

Q&A: TaurusPivot – An interview with Lisa Bouari, Director of OutThought

out

OutThought designs, builds and hosts intelligent AI and Virtual Assistants that automate customer service enquiries on IBM Watson technology. Lisa Bouari, Director at OutThought and her team are continuously looking at solutions to help address the current needs of organisations. In a Q&A with Taurus, Lisa shares how OutThought is responding to the COVID-19 outbreak… Read more »

April 6, 2020

Social media takes centre stage for brand building in COVID-19 era

sm final

With the #newnormal, comes new responsibilities. As business owners and brands paddle their way around the COVID-19 global pandemic, it comes with a series of aged old worries, amplified – from customer retention to employee wellbeing and overhead costs. However, amongst all these business issues it is important to not lose sight of what counts… Read more »

March 13, 2020

Taurus wins ‘Best PR & Marketing Agency in Sydney’ in the 2020 APAC Insider Australian Enterprise Awards!

australian enterprise

Taurus has hit another Bullseye this week, winning the prestigious title of ‘Best PR & Marketing Agency in Sydney’ in the 2020 APAC Insider Australian Enterprise Awards. APAC Insider is a leading publication that brings readers in the Asia Pacific Region essential content and news from within the business sphere once a quarter. The 2020… Read more »

February 20, 2020

Taurus Case study: Young entrepreneur Edwin Onggo & his disruptive start-up GiggedIn

Gigged In1

Young Sydney Entrepreneur Edwin Onggo sought out Taurus in early 2016 to promote and utilise Taurus Profile™ for his own personal brand and Taurus AppLauncher™ to build the brands presence of his start-up, GiggedIn. GiggedIn is a platform that allows you to get affordable tickets to all your favourite gigs and festivals in one place.… Read more »

Taurus launches Mactac APAC’s Instagram account

Mactac Banner1

Every congratulations to our client, Mactac APAC for the launch of their new Instagram account @mactac_apac. Mactac APAC is the leading provider in graphic solutions with a focus on creativity, innovation, and uniqueness. With an extensive range of products, Mactac offers versatility and functionality, delivering tailor-made solutions aimed to meet customer needs within the graphic and… Read more »

January 31, 2020

Marketing & PR Trends for 2020

marketing board strategy 1

They say open and honest communication is the key to a healthy relationship and in today’s consumer landscape, it’s more important than ever! Market changes have sparked changes in PR and marketing, disrupting everyday lives, media and organisations. Over the past few years the lines separating marketing and PR have blurred, forcing evolution of the… Read more »

February 10, 2020

How to be an ace at LinkedIn – Creating your Profile

Linkedin Logo

Here’s our mini guide to acing your profile! Once logged in, LinkedIn is great at giving you profile set up prompts to help you maximise the effectiveness of your account. Head to your profile and ensure you have a high-quality head shot as your image, something professional and preferably, high res.  Add a background image… Read more »

Taurus Profile™ – Our personal branding service

TaurusProfile

Taurus Profile™ is a personal branding service offered by Taurus, aimed at defining, developing and protecting the profile-leading individuals. With the rise of social media platforms, it’s more important than ever to differentiate yourself from your competitor and break through the clutter. Your personal brand or ‘digital resume’ is constantly being shaped and influenced by… Read more »

November 14, 2019

Game-Changing Social Media Trends That Could Transform Your 2020

pexels photo 887751

Are you looking to up your game in social media and attract more valuable traffic? Staying on top of social media trends is one of the best things you can do for marketing your brand. Let’s take a look at some up-and-coming 2020 trends. 1.  The rise of niche social media platforms Facebook and Instagram… Read more »

November 11, 2019

5 Reasons Your Business Needs To Get Serious About Social Media

Schermafbeelding 2016 09 16 om 08.18.25 1024x684

In millions of households across Australia, the early morning social media ritual is the only way to start the day. The all-purpose smartphone has become the first step in our daily routines, silencing the alarm to check emails and scroll through ‘socials’ before we put a foot on the floor! Most people do this again… Read more »

November 6, 2019

5 Advantages of Public Relations

working with the media

In recent years, we have seen a significant shift from traditional marketing to an integrated marketing approach. As an important aspect of integrated marketing communication, Public Relations or widely known as PR enables businesses to reinforce their advertising message effectively and in an authentic manner. Public relations is a powerful management tool for companies to… Read more »

October 30, 2019

How you can use PR for growth & avoid ‘flying under the radar’

radar

Many companies are focused on ‘growth’, with the job title ‘Chief Growth Officer’ becoming increasingly popular, some even replacing their CMO’s with CGO’s. It’s important to have a communications strategy to sit alongside your business objectives. Some may like the idea of ‘flying under the radar’, in terms of engaging in marketing activities and PR strategies for their… Read more »

September 19, 2019

What is PR?

tauruspublicrelations HORIZONTAL rgb 1

PR (Public Relations) is one segment of marketing, the difference is the end goal. ‘Marketing’ aims to sell a product or service, whereas PR aims to build a beneficial relationship with key audiences and target markets.  PR works well with a great website, great design, great branding, video, and inbound lead generation programs. Public Relations covers… Read more »

Welcoming new client Word Birds, the Teleprompting & Autocue Specialists

wordbirds

Taurus welcomes new client WordBirds, the Teleprompter and Autocue Specialists. Run by Danielle Cleary and Kennie Ward, the brand has supported presenters for over 20 years collaborating with clients to deliver seamless productions across Australia including, live conferences and events. They have worked with brands such as Big Brother, The X Factor, Commonwealth Bank and… Read more »

July 9, 2019

Software of the month – ‘Hubspot’ the Sales, Marketing, Service & CRM solution

Hubspot

HubSpot is a cloud-based CRM, Marketing, Sales and Service software platform that helps businesses launch, grow and control their marketing efforts. It says manage their sales processes, and support the ongoing needs of their customer base. It includes everything a marketer needs to increase website traffic, convert website visitors into leads, and “close the loop”… Read more »

July 8, 2019

Taurus Friend, Michael Jacobsen Launches ‘Entrepreneurs, Mavericks and Empire Builders’ Book

Michael

Taurus friend Michael Jacobsen has launched ‘Entrepreneurs, Mavericks and Empire Builders’ a book with over 20 compelling interviews with leading Australian and international entrepreneurs and innovators. The stories endeavour into the ‘Captains of Industry’ including household personalities and companies, with insights into the secrets of their successes. The tales are authentic, warm and inspirational and… Read more »

April 29, 2019

#NOBULLAPPROACH – TaurusFastTrack© Intern Blog Spot – Ajit Ramyavaran

Ajit

My experience as an intern at Taurus Marketing was a great learning experience. The environment I was in encouraged me to be open to learning and have a positive attitude to continuously challenge myself. TaurusFastTrack intern program has allowed me to step into and gain experience and understanding of the marketing and PR industry. It… Read more »

April 26, 2019

Littlescribe bringing purpose to writing for children – New client announcement

lil scribe 1

Taurus was thrilled to work alongside Littlescribe, delivering a  TaurusBullseye© Strategy Session. Littlescribe, an online platform and App makes it easy for students and children to write and create self-written, original books to empower their love of reading, writing and sharing. Jenny Atkinson founded Littlescribe in 2015 with the aim of giving children a purpose… Read more »