Social Media

August 25, 2021

Can’t stop online shopping during lockdown? Your hormones are to blame

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With parts of Australia in lockdown for several weeks, we are seeing more and more individuals shopping online with restrictions restraining shopping in person.  Many of us find excitement to hear the doorbell ring, signalling another online package has made it’s way home.   Dr Frank shared his insights in Body & Soul on why you can’t stop… Read more »

August 18, 2021

What impact does buy now pay later have on your credit score?

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  Many people are unaware that buy now pay later schemes like Afterpay and Zip Pay have an impact on your likelihood of scoring a home loan.  So, does buy now pay later schemes effect your credit score? Christopher Zinn shared his financial insights in Wealth Tribune on what impact buy now pay later has on… Read more »

July 26, 2021

Beyond crisis management why you need PR in the age of digital

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Beyond crisis management: why you need PR and communication strategy in the age of digital A crisis generally arises with sudden and short notice, putting individuals and businesses  in a challenging position. When an organisation operates in an environment where a crisis has hit, it is crucial to know how to communicate with internal and… Read more »

July 21, 2021

What’s next for Dicker Data investors? The Motley Fool chats with Vladimir Mitnovetski, Chief Operating Officer, Dicker Data on what investors have to look forward to

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Listed as the top tech stock to watch in 2021, Taurus client Vladimir Mitnovetski, COO Dicker Data (ASX:DDR), value added distributor of hardware, software, cloud and emerging technologies had an exclusive interview with Tony Yoo, Senior Journalist, The Motley Fool The article explored how Dicker Data is a strong investment opportunity, the strategy that’s fueling… Read more »

Hybrid cloud fast-tracks digital transformation – Dicker Data featured in Business IT News

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The workforce has seen permanent remote workers double across the globe from 16.4 percent to 34.4 percent in 2021. The adoption of hybrid cloud is playing a critical role in business continuity, operational resiliency and long-term remote work enablement. Taurus client Ian Welch, CIO Dicker Data (ASX:DDR), added distributor of hardware, software, cloud and emerging… Read more »

April 26, 2021

4 Reasons Why Small to Medium Enterprises Need PR

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We could be biased, but we strongly believe Public Relations is the greatest investment you will ever make for your business. A PR strategy sets you apart from competitors, creates a positive perception and will generate long-term success. Whilst the majority of small to medium enterprises are restricted by a small budget, PR often gets… Read more »

April 15, 2021

Making the most of your media coverage

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So you have just scored a piece of media coverage that is going to help boost brand awareness, credibility and hopefully even business opportunities – But why stop there? Leveraging media coverage will elevate your personal brand and business in the eyes of your industry peers, influencers, clients, future clients, and prospective partnerships. Here’s some… Read more »

October 13, 2020

Social Media expert and Taurus CEO/Founder Sharon Williams shares 5 social media tips that will boost your online presence

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Social media tools are not necessarily new, but statistics show SME business owners, the vast majority without marketing departments, are still not sure how to maximise them with the time and money available. COVID-19 has seen a significant increase in social media usage but research shows only 24 percent of SMEs have begun social media… Read more »

July 27, 2020

Building a successful PR Campaign and understanding how to measure it

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Public Relations covers a range of strategies and tactics that share a common purpose, to communicate a positive message about your company or personal brand with the aim of influencing the behaviour and purchasing decisions of customers, shareholders, prospects and other stakeholders. Measurement and evaluation of PR activities is an important step that all organisations… Read more »

July 2, 2020

Sharon Williams in Inside Small Business – Top tips for small businesses on the road to recovery!

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Taurus CEO/Founder, Sharon Williams was featured on Inside Small Business with her “Top tips for small businesses on the road to recovery”. “New normal, pivot, a virtual world, reinvention, new strategies, and making the most of your digital communication capabilities. These are just some of the terms we wake up to since we started to… Read more »

June 29, 2020

Maintaining Internal Communications and Company Culture in A Virtual World

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The global pandemic has been the catalyst for a remote work revolution, reshaping the way we work, operate and communicate. As we navigate to a post-COVID-19 business landscape, it’s becoming clear the new way of work will be a hybrid of remote and physical office spaces. While we’re living in a new reality, (that is… Read more »

June 15, 2020

#NOBULLAPPROACH – TaurusAcademy© Intern Blog by Kristina Ilisevic

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My time as a TaurusAcademy© Intern was a fantastic experience that I would recommend to any PR, Marketing or Communications student or recent graduate looking for a meaningful learning experience that will bolster their confidence for entering this field. The Taurus Marketing culture is so welcoming with open communication that makes all newcomers feel comfortable… Read more »

June 9, 2020

Why your digital content needs to be more than just #pictureperfect

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Creating a brand isn’t as simple as designing a logo and posting a couple of photos on Instagram with a custom hashtag. The core of what makes a brand runs deep lies in the content it constantly (and strategically) develops to engage its (hopefully) growing audience. To leave a lasting digital impression, you’ll need to… Read more »

May 27, 2020

Upskilling for the digital age: why it’s important & how to start

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As the world shifts into a new digital age, reskilling and upskilling may be the only way we can continue to keep up. The use of technology in our personal and professional lives has never been more prevalent or more critical. With COVID-19 pushing the digital age into the forefront, now is the perfect time… Read more »

May 17, 2020

The power of customer experience post COVID-19

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Time of social and economic hardship is the ultimate stress-test of whether the relationship between companies and customers is robust enough to endure long term or so fragile that unexpected challenges can completely disrupt and derail the business. Optimising customer experience and effectively managing connection is crucial in the current climate, as the impression businesses… Read more »

May 13, 2020

Taurus in the media – Kicking off Q2 with a bang!

Taurus secures 8 new and returning clients – featured in B&T, Mumbrella, Influencing, Telum Media, and Social Diary and is proud to announce we are working with a wide range of new and returning clients. Sydney, Australia – Integrated PR and Marketing agency Taurus celebrates eight new and returning clients across trademarked PR, Strategy and Social… Read more »

TaurusAppLauncher™ client On the Ball Global returns for PR and hits Channel Nine!

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Taurus is thrilled to announce the newest and sportiest member of our family – On the Ball Global, the world’s greatest football training app! Aussie-born On The Ball App is a football-specific training mobile application designed to enhance performance for players in every stage, from kids wanting to learn to beginners and elite levels. The… Read more »

May 8, 2020

Taurus expands client relationships and expertise in the technology and information security sector with FirmGuard!

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Taurus is thrilled to work alongside FirmGuard and Founder/Managing Director Dan Ussher, delivering a TaurusBullseye© Strategy Session. FirmGuard are an advisory service providing Information Security (InfoSec), Governance Risk and Compliance (CGR) expertise to Boards, Directors and organisations in highly regulated industries (including education sectors, information and technology, finance and more,) to navigate the complexities of InfoSec… Read more »

May 5, 2020

Join Taurus client, Androgogic at Asia’s largest virtual HR conference, HR Tech Fest Connect 2020

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Join Taurus EduTech client, Androgogic at HR Tech Fest Connect 2020, Asia’s largest virtual HR conference for FREE on May 12th and 14th. Androgogic‘s CEO/Principal Education Technologist, Alexander Roche and Totara Learning‘s Chief Learning Officer, Lars Hyland will be speaking about strategies and tools that HR and education leaders should consider to manage a future… Read more »

May 1, 2020

B&T feature – Taurus is proud to welcome 8 new and returning clients!

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Taurus featured in B&T Australia. Working in true Taurean style as we continue to be tenacious, passionate, steadfast and working hard in these challenging times. We kick off Q2 (and the month of Taurus) celebrating 8 new and returning clients across our trademarked Taurus Public Relations©, Taurus Bullseye Strategy© and Taurus Social© portfolios. Recently awarded… Read more »

April 27, 2020

If you’re in Marketing, here are some quick tips to step up your game

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Marketing is too often taken for granted by many organisations. It is typically perceived as an add-on as opposed to an integral part of the organisation. Furthermore, the perception that Marketing is expensive consolidates the belief by some that Marketing is a luxury when it’s truly a necessity. Marketing initiatives often get boot when times… Read more »

April 21, 2020

TaurusProfile™: Keeping your Personal Brand in check!

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In today’s new normal and with the unprecedented changes requiring us to adapt almost by the hour, it’s never been more important to define, protect, evolve and differentiate your personal brand, image and expertise no matter what industry you’re in. Your personal brand is constantly being shaped and influenced by online mediums and by your… Read more »

April 14, 2020

Q&A: TaurusPivot – An interview with Lisa Bouari, Director of OutThought

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OutThought designs, builds and hosts intelligent AI and Virtual Assistants that automate customer service enquiries on IBM Watson technology. Lisa Bouari, Director at OutThought and her team are continuously looking at solutions to help address the current needs of organisations. In a Q&A with Taurus, Lisa shares how OutThought is responding to the COVID-19 outbreak… Read more »

April 6, 2020

Social media takes centre stage for brand building in COVID-19 era

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With the #newnormal, comes new responsibilities. As business owners and brands paddle their way around the COVID-19 global pandemic, it comes with a series of aged old worries, amplified – from customer retention to employee wellbeing and overhead costs. However, amongst all these business issues it is important to not lose sight of what counts… Read more »

March 13, 2020

Taurus wins ‘Best PR & Marketing Agency in Sydney’ in the 2020 APAC Insider Australian Enterprise Awards!

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Taurus has hit another Bullseye this week, winning the prestigious title of ‘Best PR & Marketing Agency in Sydney’ in the 2020 APAC Insider Australian Enterprise Awards. APAC Insider is a leading publication that brings readers in the Asia Pacific Region essential content and news from within the business sphere once a quarter. The 2020… Read more »

February 20, 2020

Taurus Case study: Young entrepreneur Edwin Onggo & his disruptive start-up GiggedIn

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Young Sydney Entrepreneur Edwin Onggo sought out Taurus in early 2016 to promote and utilise Taurus Profile™ for his own personal brand and Taurus AppLauncher™ to build the brands presence of his start-up, GiggedIn. GiggedIn is a platform that allows you to get affordable tickets to all your favourite gigs and festivals in one place.… Read more »

Taurus launches Mactac APAC’s Instagram account

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Every congratulations to our client, Mactac APAC for the launch of their new Instagram account @mactac_apac. Mactac APAC is the leading provider in graphic solutions with a focus on creativity, innovation, and uniqueness. With an extensive range of products, Mactac offers versatility and functionality, delivering tailor-made solutions aimed to meet customer needs within the graphic and… Read more »

January 31, 2020

Marketing & PR Trends for 2020

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They say open and honest communication is the key to a healthy relationship and in today’s consumer landscape, it’s more important than ever! Market changes have sparked changes in PR and marketing, disrupting everyday lives, media and organisations. Over the past few years the lines separating marketing and PR have blurred, forcing evolution of the… Read more »

February 10, 2020

How to be an ace at LinkedIn – Creating your Profile

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Here’s our mini guide to acing your profile! Once logged in, LinkedIn is great at giving you profile set up prompts to help you maximise the effectiveness of your account. Head to your profile and ensure you have a high-quality head shot as your image, something professional and preferably, high res.  Add a background image… Read more »

Taurus Profile™ – Our personal branding service

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Taurus Profile™ is a personal branding service offered by Taurus, aimed at defining, developing and protecting the profile-leading individuals. With the rise of social media platforms, it’s more important than ever to differentiate yourself from your competitor and break through the clutter. Your personal brand or ‘digital resume’ is constantly being shaped and influenced by… Read more »

November 14, 2019

Game-Changing Social Media Trends That Could Transform Your 2020

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Are you looking to up your game in social media and attract more valuable traffic? Staying on top of social media trends is one of the best things you can do for marketing your brand. Let’s take a look at some up-and-coming 2020 trends. 1.  The rise of niche social media platforms Facebook and Instagram… Read more »

November 11, 2019

5 Reasons Your Business Needs To Get Serious About Social Media

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In millions of households across Australia, the early morning social media ritual is the only way to start the day. The all-purpose smartphone has become the first step in our daily routines, silencing the alarm to check emails and scroll through ‘socials’ before we put a foot on the floor! Most people do this again… Read more »

November 6, 2019

5 Advantages of Public Relations

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In recent years, we have seen a significant shift from traditional marketing to an integrated marketing approach. As an important aspect of integrated marketing communication, Public Relations or widely known as PR enables businesses to reinforce their advertising message effectively and in an authentic manner. Public relations is a powerful management tool for companies to… Read more »

October 30, 2019

How you can use PR for growth & avoid ‘flying under the radar’

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Many companies are focused on ‘growth’, with the job title ‘Chief Growth Officer’ becoming increasingly popular, some even replacing their CMO’s with CGO’s. It’s important to have a communications strategy to sit alongside your business objectives. Some may like the idea of ‘flying under the radar’, in terms of engaging in marketing activities and PR strategies for their… Read more »

September 19, 2019

What is PR?

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PR (Public Relations) is one segment of marketing, the difference is the end goal. ‘Marketing’ aims to sell a product or service, whereas PR aims to build a beneficial relationship with key audiences and target markets.  PR works well with a great website, great design, great branding, video, and inbound lead generation programs. Public Relations covers… Read more »

Welcoming new client Word Birds, the Teleprompting & Autocue Specialists

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Taurus welcomes new client WordBirds, the Teleprompter and Autocue Specialists. Run by Danielle Cleary and Kennie Ward, the brand has supported presenters for over 20 years collaborating with clients to deliver seamless productions across Australia including, live conferences and events. They have worked with brands such as Big Brother, The X Factor, Commonwealth Bank and… Read more »

July 9, 2019

Software of the month – ‘Hubspot’ the Sales, Marketing, Service & CRM solution

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HubSpot is a cloud-based CRM, Marketing, Sales and Service software platform that helps businesses launch, grow and control their marketing efforts. It says manage their sales processes, and support the ongoing needs of their customer base. It includes everything a marketer needs to increase website traffic, convert website visitors into leads, and “close the loop”… Read more »

July 8, 2019

Taurus Friend, Michael Jacobsen Launches ‘Entrepreneurs, Mavericks and Empire Builders’ Book

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Taurus friend Michael Jacobsen has launched ‘Entrepreneurs, Mavericks and Empire Builders’ a book with over 20 compelling interviews with leading Australian and international entrepreneurs and innovators. The stories endeavour into the ‘Captains of Industry’ including household personalities and companies, with insights into the secrets of their successes. The tales are authentic, warm and inspirational and… Read more »

April 29, 2019

#NOBULLAPPROACH – TaurusFastTrack© Intern Blog Spot – Ajit Ramyavaran

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My experience as an intern at Taurus Marketing was a great learning experience. The environment I was in encouraged me to be open to learning and have a positive attitude to continuously challenge myself. TaurusFastTrack intern program has allowed me to step into and gain experience and understanding of the marketing and PR industry. It… Read more »

April 26, 2019

Littlescribe bringing purpose to writing for children – New client announcement

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Taurus was thrilled to work alongside Littlescribe, delivering a  TaurusBullseye© Strategy Session. Littlescribe, an online platform and App makes it easy for students and children to write and create self-written, original books to empower their love of reading, writing and sharing. Jenny Atkinson founded Littlescribe in 2015 with the aim of giving children a purpose… Read more »