Taurus creates a conversation with the Jesus. All about Life campaign
Taurus was engaged to manage the PR and assist the social media strategies for the Jesus.All about Life campaign just three weeks before the NSW and WA media advertising campaign was due to go live. Taurus successfully hit the ground running to generate over 500 pieces of coverage, attracted over $2m media exposure, had over 12,000 visits to the website in the first week and over 152,000 in the following three months. The campaign also attracted over 21,000 Facebook fans and over 1,000 Twitter followers supporting the campaign.