Go-to-market Communications Strategy

Taurus considered our budget and our goals and came up with a personalised plan to meet our needs, which included a great deal of value we didn’t anticipate. From the get-go Taurus listened intently, gave advice and took an active interest in what we wanted to achieve, making us feel like royalty. Our business performance is already showing the results of working with Taurus.

Working with Taurus was both a surprise and a delight. We set Sharon and her team a difficult task – to launch a children’s book during the height of the COVID19 pandemic designed to bring happiness to children and adults alike. The book was launched in 36 languages simultaneously along with a reading of the book by Greta Scacchi on YouTube. Taurus framed the message and positioned the book perfectly. Due to the COVID restrictions to publishing, one could only imagine the difficulty and the opportunity of launching “Happiness” globally. Thankfully, Taurus through their networks and insights, Happiness quickly found its way (online) in the hands of hundreds of thousands of children and adults across the world and continues to be found and passed on. Taurus did a tremendous job at ‘cut through’ and got our message across. I think a lot of our success was due to the Taurus team and the way they worked with us as a greater team.

I was uncertain with the business and marketing strategies prior to engaging with Taurus. Through the Taurus Bullseye™ strategy process. I received the marketing strategy that actually doubles up as a business strategy which has been really helpful with my business planning.

The Taurus Bullseye methodology worked. Meeting with the management team, facilitated by the Taurus team to clarify our objectives and strategy up front made sure we were all on the same page and able to move forward quickly together. We worked from the messaging and positioning document which kept us on track throughout the campaign