The world of not-for-profit (NFP) is tough, and it gets even tougher when the world is facing a global pandemic and business and individuals begin to tighten their purse strings.
Taurus understands the complexities and intricacies of an NFP environment and gets a kick out of helping this special sector achieve cut through and build brand recognition and support.
We have brought our expertise to award winning campaigns with leading National brands such as Clean Up Australia and the Bible Society with award-winning campaign, Jesusallaboutlife.
Faced with escalating demands on all fronts and limited resources, brand growth can easily get pushed down the agenda of your NFP organisation. At the same time, most would agree that the ability to reach your market (donors, supporters, influencers, and ambassadors) has never been more vital.
Our NFP service helps you focus and ‘kick-start’ your efforts into action. So where do you start? Taurus works directly with you to answer the question ‘Where do we start?’.
For some NFP executives this means putting an organisational strategy or marketing plan in place, for others it is re-defining the logo and NFP brand identity. It may be developing that suite of case studies and testimonials you’ve had on the ‘to do’ list for a while, creating direct marketing programs, accelerating your social media presence or running a messaging and positioning session to get your team singing off the same song sheet.
Our senior consultants work with you from the start, guiding you through the most practical cost and time effective process, whatever your budget, to make your marketing happen.
TaurusBullseye for NFP’s Program
- Check your organisations objectives
- Messaging and Positioning session to align the brand
- Establish Key Messages
- Evaluate your brand
- Renew and review your collateral
- Review website performance
- Review database strategy
- Review contents strategy
- Review the Social Media strategy
- Review influencer support and affiliation
- Refine the introduction donation kit
- Gather testimonials and case studies
- Implement giveaways where appropriate
- Implement virtual and online donation drive and fundraising
- Ambassador Program
- Lead Generation Programs
- Develop PR Media Kit
- Plan a PR program or review current success
- Measure Success
Prosperity Advisors – Professional Services
Client Services Outcome
Throughout the process, we managed Allan’s expectations to encourage him to continue to attend and invest in relationship meetings. Taurus also worked to educate the Partners that long term investment reap lasting rewards. We worked with the Partners closely to help them understand and value the opportunities to build solid media relationships.
TaurusProfile™ builds several partners
Having the recognition and respect of the number one national financial publication has increased Prosperity Advisers’ profile, validated their expertise and gradually began positioning Prosperity Advisers’ as trusted authorities in the financial field.
NFP organisations have special challenges and our award-winning experience through the years with leading brands such as Jesusallaboutlife and CleanUp Australia amongst others has fine-tuned our tried and tested service offering we call TaurusNFP©.
From insights into organisational structure, to best practice guidelines, to influencer and donation marketing and brand building, we have done it all! TaurusNFP© will get your NFP back on track.
Regardless of whether you are an established NFP or starting, if your organisation doesn’t grow it will stay the same or go backwards. We offer you a simple one-stop service and a long-term partnership because we care. Because we provide integrated business, marketing, public relations and social media solutions, we keep the bigger picture in view and come up with ideas that work to maximum effect for you.
Feedback from our Clients
PACT Global, Director, Colin Morris“We were covered in The Australian, the Financial Review, the Rust Report and Computer Daily News. The exposure was excellent and generated a lot of feedback.”
Stellar Group, General Manager Sales, Scott Deane"We went to Taurus for PR, but in doing so, ended up with so much more- a new strategic process for our product and service offering. Internally we were very happy with the approach and saw great possibilities with it."
Esker Software, Managing Director, James Elkington"With Taurus we got all the marketing expertise we needed without the risk of bringing on-board extra staff.”
Windsurfing Champion, Allison Shreeve“I just really love everyone here at Taurus, so whenever I hear the name Taurus or if I hear the name Sharon, or if we’re talking about her I always think of my wonderful friends here.”
ConnXion, CEO, David Colvin“Taurus has taken our coverage to the consistently high level we needed to reach decision-makers. We’re now in the top business media, including The Financial Review and The Australian.”
Managing Director, Kineo APAC, Vicky Bartolacci“I would recommend Taurus. Working with the team was easy and everyone provided the support I needed. I had a very positive experience working with the Taurus team and found each team member had a very very positive and encouraging attitude.”
Cybersecurity & Digital Identity Tech Entrepreneur & Investor, Ted Egan“I highly recommend Taurus as a former customer. The Taurus team has a diverse level of skills across PR and marketing and what I like most is their ability to really get deep, learn and take developing businesses to their target market and produce results. When I first worked with Taurus they took on the challenge of filling in as an extension of my company in the marketing /PR roles. Could not have been happier. Highly recommended.”
SecureData Group, Gina Burman"Taurus prepared case studies of the highest standard for SecureData Group. Their work really stands apart from anything we've previously commissioned. The Taurus team are efficient in keeping you up to date with their progress, maintaining almost constant contact. Taurus’ ability to gain customer buy in was outstanding. Our customers were truly excited by the prospect of having case studies prepared; they felt like stars! Taurus made our customers appreciate that it was a win–win situation and the testimonials Taurus extracted were so impressive they couldn’t have been better if we'd paid our clients to say it! The standard of the writing was excellent, with one of the case studies being placed in The Australian IT Section as the lead case study. You can’t say better than that!"
Osteoporosis Australia, CEO, Judy Stenmark"We initially retained Taurus to manage press relations and secure Joan Collins as guest of honour for our annual fundraiser the ‘Bone Ball’. As a Not For Profit (NFP) organisation, value for money and results are of utmost importance to us as we have to justify every cent we spend, so we really appreciated the extra effort Taurus delivered. We find Taurus Marketing innovative, efficient and they possess an appropriate sense of urgency to progress projects. The team are always on hand and respond immediately and effectively to our requests. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done. Above all Taurus is friendly and approachable which makes working with them an easy, productive and enjoyable experience."
Selfcert, Managing Director, Eoin Joyce“From Taurus we got sound strategic advice backed up with practical marketing tactics from skilled professionals. What particularly impressed us was the way Taurus always referred to ‘our’ business; we were working together from day one.”