The world of not-for-profit (NFP) is tough enough but Taurus gets a kick out of helping this special sector achieve cut through and build brand.
We have brought our clarity to award winning campaigns with leading National brands such as Clean Up Australia and the Bible Society with Jesusallaboutlife.
Faced with escalating demands on all fronts and limited resources, brand growth can easily get pushed down the agenda of your NFP organisation. At the same time, most would agree that the ability to reach your market (donors, supporters, influencers, and ambassadors) has never been more vital. We understand you are time constrained and busy juggling a variety of responsibilities. Our NFP service helps you focus and ‘kick-start’ your efforts into action. So where do you start? Taurus works directly with you to answer the question ‘Where do we start?’.
For some NFP executives this means putting an organisational strategy or marketing plan in place, for others it is re-defining the logo and NFP identity. It may be developing that suite of case studies and testimonials you’ve had on the ‘to do’ list for a while, creating direct marketing programs, or running a messaging and positioning session to get your team singing off the same song sheet. Our senior consultants work with you from scratch, guiding you through the most practical cost and time effective process, whatever your budget, to make your marketing happen.
TaurusBullseye for NFP’s Program
- Check your organisations objectives
- Messaging and Positioning session to align the brand
- Establish Key Messages
- Evaluate your brand
- Renew and review your collateral
- Review website performance
- Review database strategy
- Refine the introduction donation kit
- Gather testimonials and case studies
- Implement giveaways where appropriate
- Ambassador Program
- Lead Generation Programs
- Develop PR Media Kit
- Plan a PR program or review current success
- Measure Success
Client Services Outcome
Throughout the process, we managed Allan’s expectations to encourage him to continue to attend and invest in relationship meetings. Taurus also worked to educate the Partners that long term investment reap lasting rewards. We worked with the Partners closely to help them understand and value the opportunities to build solid media relationships.
TaurusProfile™ builds several partners
Having the recognition and respect of the number one national financial publication has increased Prosperity Advisers’ profile, validated their expertise and gradually began positioning Prosperity Advisers’ as trusted authorities in the financial field.
NFP organisations have special challenges and our award winning experience through the years with leading brands such as Jesusallaboutlife and CleanUp Australia amongst others has fine-tuned our tried and tested service offering we call TaurusNFP. From insights into organisational structure, to best practice guidelines, to influencer and donation marketing and brand building, we have done it all! TaurusNFP will get your NFP back on track.
Regardless of whether you are an established NFP or starting, if your organisation doesn’t grow it will stay the same or go backwards. We offer you a simple one-stop service and a long term partnership because we care. Because we provide integrated business, marketing, public relations and social media solutions, we keep the bigger picture in view and come up with ideas that work to maximum effect for you.
Feedback from our Clients
Trans-Tasman Business Circle, CEO, John Weiss“Far beyond my expectation. Detailed. Stretched. Inspirational.”
Hewsons, CEO, Richard Hewson“Taurus' ability to open doors in the media is excellent; we are now quoted as an authority in tier one publications. A major strength of Taurus' is their Strategic Messaging product. Becoming clear on our messages has been a key step in communicating effectively with our market.”
Insentra, CEO, Ronnie Altit"From start-to-finish we had open communication with Taurus, they understood us and the tech industry, and the Taurus team worked diligently from the get go. As a result, in a month, we got great press coverage where our brand was exposed to new audiences we otherwise wouldn't have reached."
Esker Software, Managing Director, James Elkington"The mentoring we received from Taurus meant our own internal marketing skills soared."
RiTract, Managing Director, Rupert Northcott“Taurus helped us come to terms with the fact that we needed effective PR and marketing to get our IPO away.”
Windsurfing Champion, Allison Shreeve“I just really love everyone here at Taurus, so whenever I hear the name Taurus or if I hear the name Sharon, or if we’re talking about her I always think of my wonderful friends here.”
SecureData Group, Gina Burman"Taurus prepared case studies of the highest standard for SecureData Group. Their work really stands apart from anything we've previously commissioned. The Taurus team are efficient in keeping you up to date with their progress, maintaining almost constant contact. Taurus’ ability to gain customer buy in was outstanding. Our customers were truly excited by the prospect of having case studies prepared; they felt like stars! Taurus made our customers appreciate that it was a win–win situation and the testimonials Taurus extracted were so impressive they couldn’t have been better if we'd paid our clients to say it! The standard of the writing was excellent, with one of the case studies being placed in The Australian IT Section as the lead case study. You can’t say better than that!"
Napoleon Perdis, Emanuel Perdis“Taurus is very well connected in terms of the necessary talent they need to complement their skills base and the people they bring in. Overall I’d rate the TaurusProfile and Taurus Engage services a nine out of ten."
Maxon Australia, Director, Dana Baggetto“Once we’re in a magazine the exposure and word of mouth kicks in and sales climb.”
MYOB, Chief Strategy Officer , Dominic O’Hanlon“Sharon in particular, but a number of her staff as well, have helped me in the way I think about the business and the way that I build the brand, not in the way I build the brand for myself personally, but how I build the brand for the company. I think I’ve gained more from Taurus, not by using them to do what I wanted to do, but by listening to what they advice me to do. It’s like if you sit in a room with a business mentor, or a coach or somebody that really has a depth of knowledge in their chosen field, that’s certainly something that Taurus brings to the table and has brought to the table for me throughout the last fifteen years of my career.”