The world of not-for-profit (NFP) is tough enough but Taurus gets a kick out of helping this special sector achieve cut through and build brand.
We have brought our clarity to award winning campaigns with leading National brands such as Clean Up Australia and the Bible Society with Jesusallaboutlife.
Faced with escalating demands on all fronts and limited resources, brand growth can easily get pushed down the agenda of your NFP organisation. At the same time, most would agree that the ability to reach your market (donors, supporters, influencers, and ambassadors) has never been more vital. We understand you are time constrained and busy juggling a variety of responsibilities. Our NFP service helps you focus and ‘kick-start’ your efforts into action. So where do you start? Taurus works directly with you to answer the question ‘Where do we start?’.
For some NFP executives this means putting an organisational strategy or marketing plan in place, for others it is re-defining the logo and NFP identity. It may be developing that suite of case studies and testimonials you’ve had on the ‘to do’ list for a while, creating direct marketing programs, or running a messaging and positioning session to get your team singing off the same song sheet. Our senior consultants work with you from scratch, guiding you through the most practical cost and time effective process, whatever your budget, to make your marketing happen.
TaurusBullseye for NFP’s Program
- Check your organisations objectives
- Messaging and Positioning session to align the brand
- Establish Key Messages
- Evaluate your brand
- Renew and review your collateral
- Review website performance
- Review database strategy
- Refine the introduction donation kit
- Gather testimonials and case studies
- Implement giveaways where appropriate
- Ambassador Program
- Lead Generation Programs
- Develop PR Media Kit
- Plan a PR program or review current success
- Measure Success
Prosperity Advisors – Professional Services
Client Services Outcome
Throughout the process, we managed Allan’s expectations to encourage him to continue to attend and invest in relationship meetings. Taurus also worked to educate the Partners that long term investment reap lasting rewards. We worked with the Partners closely to help them understand and value the opportunities to build solid media relationships.
TaurusProfile™ builds several partners
Having the recognition and respect of the number one national financial publication has increased Prosperity Advisers’ profile, validated their expertise and gradually began positioning Prosperity Advisers’ as trusted authorities in the financial field.
NFP organisations have special challenges and our award winning experience through the years with leading brands such as Jesusallaboutlife and CleanUp Australia amongst others has fine-tuned our tried and tested service offering we call TaurusNFP. From insights into organisational structure, to best practice guidelines, to influencer and donation marketing and brand building, we have done it all! TaurusNFP will get your NFP back on track.
Regardless of whether you are an established NFP or starting, if your organisation doesn’t grow it will stay the same or go backwards. We offer you a simple one-stop service and a long term partnership because we care. Because we provide integrated business, marketing, public relations and social media solutions, we keep the bigger picture in view and come up with ideas that work to maximum effect for you.
Feedback from our Clients
Napoleon Perdis, Emanuel Perdis“Through the TaurusEngage process, we gained perspective and clarity on our social media presence. It also revealed the need for integration with and across all my activities to create a stronger, more united presence for the Napoleon Perdis brand.”
Esker Software, Managing Director, James Elkington"With Taurus we got all the marketing expertise we needed without the risk of bringing on-board extra staff.”
Bible Society CEO, Daniel Willis“We saw Taurus as an extension of our own team. The constant communication was superb and out working relationship was a pleasure. The overall return on investment was fantastic.”
KAZ Group, Managing Director, Peter KazacosTaurus PR expertise keeps the KAZ name at the forefront of business news. The tailored approach means we get excellent coverage time after time.
Stellar Group, General Manager Sales, Scott Deane"We went to Taurus for PR, but in doing so, ended up with so much more- a new strategic process for our product and service offering. Internally we were very happy with the approach and saw great possibilities with it."
PACT Global, Director, Colin Morris“We were covered in The Australian, the Financial Review, the Rust Report and Computer Daily News. The exposure was excellent and generated a lot of feedback.”
RiTract, Managing Director, Rupert Northcott“Taurus helped us come to terms with the fact that we needed effective PR and marketing to get our IPO away.”
Zone Labs, A Check Point Company, General Manager, Laura Yecies"We’ve seen a significant increase in media coverage and, business wise, this definitely puts us front of mind with consumers."
Exhibition Supplier, Ben Russell“I have worked with Taurus on numerous display and exhibition jobs over the last five years. All with great results for our customers! In the display industry deadlines are always crucial (the show will not wait!). Despite the pressures that these deadlines add to the task at hand, I have not once seen Taurus let their customer down, but rather always willing and able to take control of the situation. They are always cheerful and a pleasure to deal with.”
Insentra, CEO, Ronnie Altit"I was skeptical that getting a PR firm on board would help Insentra's brand but Taurus completely turned that around for me."