The world of not-for-profit (NFP) is tough, and it gets even tougher when the world is facing a global pandemic and business and individuals begin to tighten their purse strings.
Taurus understands the complexities and intricacies of an NFP environment and gets a kick out of helping this special sector achieve cut through and build brand recognition and support.
We have brought our expertise to award winning campaigns with leading National brands such as Clean Up Australia and the Bible Society with award-winning campaign, Jesusallaboutlife.
Faced with escalating demands on all fronts and limited resources, brand growth can easily get pushed down the agenda of your NFP organisation. At the same time, most would agree that the ability to reach your market (donors, supporters, influencers, and ambassadors) has never been more vital.
Our NFP service helps you focus and ‘kick-start’ your efforts into action. So where do you start? Taurus works directly with you to answer the question ‘Where do we start?’.
For some NFP executives this means putting an organisational strategy or marketing plan in place, for others it is re-defining the logo and NFP brand identity. It may be developing that suite of case studies and testimonials you’ve had on the ‘to do’ list for a while, creating direct marketing programs, accelerating your social media presence or running a messaging and positioning session to get your team singing off the same song sheet.
Our senior consultants work with you from the start, guiding you through the most practical cost and time effective process, whatever your budget, to make your marketing happen.
TaurusBullseye for NFP’s Program
- Check your organisations objectives
- Messaging and Positioning session to align the brand
- Establish Key Messages
- Evaluate your brand
- Renew and review your collateral
- Review website performance
- Review database strategy
- Review contents strategy
- Review the Social Media strategy
- Review influencer support and affiliation
- Refine the introduction donation kit
- Gather testimonials and case studies
- Implement giveaways where appropriate
- Implement virtual and online donation drive and fundraising
- Ambassador Program
- Lead Generation Programs
- Develop PR Media Kit
- Plan a PR program or review current success
- Measure Success
Prosperity Advisors – Professional Services
Client Services Outcome
Throughout the process, we managed Allan’s expectations to encourage him to continue to attend and invest in relationship meetings. Taurus also worked to educate the Partners that long term investment reap lasting rewards. We worked with the Partners closely to help them understand and value the opportunities to build solid media relationships.
TaurusProfile™ builds several partners
Having the recognition and respect of the number one national financial publication has increased Prosperity Advisers’ profile, validated their expertise and gradually began positioning Prosperity Advisers’ as trusted authorities in the financial field.
NFP organisations have special challenges and our award-winning experience through the years with leading brands such as Jesusallaboutlife and CleanUp Australia amongst others has fine-tuned our tried and tested service offering we call TaurusNFP©.
From insights into organisational structure, to best practice guidelines, to influencer and donation marketing and brand building, we have done it all! TaurusNFP© will get your NFP back on track.
Regardless of whether you are an established NFP or starting, if your organisation doesn’t grow it will stay the same or go backwards. We offer you a simple one-stop service and a long-term partnership because we care. Because we provide integrated business, marketing, public relations and social media solutions, we keep the bigger picture in view and come up with ideas that work to maximum effect for you.
Feedback from our Clients
Managing Director, Kineo APAC, Vicky Bartolacci“I would recommend Taurus. Working with the team was easy and everyone provided the support I needed. I had a very positive experience working with the Taurus team and found each team member had a very very positive and encouraging attitude.”
Insentra, CEO, Ronnie Altit"From start-to-finish we had open communication with Taurus, they understood us and the tech industry, and the Taurus team worked diligently from the get go. As a result, in a month, we got great press coverage where our brand was exposed to new audiences we otherwise wouldn't have reached."
MPower, Managing Director, Paul Sharp“The Taurus team listened, heard us, formed their opinions, were very professional and delivered what they said they would deliver. It was this project that resulted in the step change in revenue in excess of 20% over a year and half since the re-branding exercise.”
RiTract, Managing Director, Rupert Northcott“Taurus helped us come to terms with the fact that we needed effective PR and marketing to get our IPO away.”
Director, Host My Home, Julie George"I engaged Taurus to assist in promoting my book - Million Dollar Host and to establish me as an Industry Leader in the 'sharing economy'. Within a four week time frame the Taurus Team were able to get me national exposure through Radio, TV and Online publications. The result of this exposure was beyond my expectations! I highly recommend Taurus as being ultimate professionals and offering a fantastic value for money service."
AO Chairman and Founder of Clean Up Australia Day, Ian Kiernan"The support of Taurus throughout the 2011 campaign was great. The vast media coverage they helped us achieve spread our message far and wide, encouraging all Australians to get involved. The dedicated Taurus team was completely committed to getting us the greatest exposure possible; it was a huge achievement."
Aussiepay, Managing Director, Dean Morelli“Taurus created the campaign – we got coverage in the Australian, The Australian Financial Review, The Sydney Morning Herald, The Age, Computerwood, Human Resources, CEO onlne and I’m Boss TV.Through Taurus, I instantly became the Financial Review’s WorkChoices payroll expert and commentator!What is so refreshing about Taurus compared with other agencies I’ve dealt with is nothing they do is ever less than professional.”
Playoust Churcher, Managing Director, Brett Churcher“The amount of new business we have gained through the website has been well beyond our expectations – to say we are thrilled with the results would be an understatement.”
TeleWare Australia and New Zealand, General Manager, Mike Blanchard"We don't sell direct so we were an unknown brand in the market. We had spent a lot of money supporting our channel's branding to the point where one of the channel was bought by Telstra.We decided to position Teleware independently from the channel, but it was no good relying on advertising to achieve this. We needed a PR agency that was local and we chose Taurus to educate the market in a cost-effective way."
KAZ Group, Managing Director, Peter KazacosTaurus PR expertise keeps the KAZ name at the forefront of business news. The tailored approach means we get excellent coverage time after time.