The world of not-for-profit (NFP) is tough, and it gets even tougher when the world is facing a global pandemic and business and individuals begin to tighten their purse strings.
Taurus understands the complexities and intricacies of an NFP environment and gets a kick out of helping this special sector achieve cut through and build brand recognition and support.
We have brought our expertise to award winning campaigns with leading National brands such as Clean Up Australia and the Bible Society with award-winning campaign, Jesusallaboutlife.
Faced with escalating demands on all fronts and limited resources, brand growth can easily get pushed down the agenda of your NFP organisation. At the same time, most would agree that the ability to reach your market (donors, supporters, influencers, and ambassadors) has never been more vital.
Our NFP service helps you focus and ‘kick-start’ your efforts into action. So where do you start? Taurus works directly with you to answer the question ‘Where do we start?’.
For some NFP executives this means putting an organisational strategy or marketing plan in place, for others it is re-defining the logo and NFP brand identity. It may be developing that suite of case studies and testimonials you’ve had on the ‘to do’ list for a while, creating direct marketing programs, accelerating your social media presence or running a messaging and positioning session to get your team singing off the same song sheet.
Our senior consultants work with you from the start, guiding you through the most practical cost and time effective process, whatever your budget, to make your marketing happen.
TaurusBullseye for NFP’s Program
- Check your organisations objectives
- Messaging and Positioning session to align the brand
- Establish Key Messages
- Evaluate your brand
- Renew and review your collateral
- Review website performance
- Review database strategy
- Review contents strategy
- Review the Social Media strategy
- Review influencer support and affiliation
- Refine the introduction donation kit
- Gather testimonials and case studies
- Implement giveaways where appropriate
- Implement virtual and online donation drive and fundraising
- Ambassador Program
- Lead Generation Programs
- Develop PR Media Kit
- Plan a PR program or review current success
- Measure Success
Prosperity Advisors – Professional Services
Client Services Outcome
Throughout the process, we managed Allan’s expectations to encourage him to continue to attend and invest in relationship meetings. Taurus also worked to educate the Partners that long term investment reap lasting rewards. We worked with the Partners closely to help them understand and value the opportunities to build solid media relationships.
TaurusProfile™ builds several partners
Having the recognition and respect of the number one national financial publication has increased Prosperity Advisers’ profile, validated their expertise and gradually began positioning Prosperity Advisers’ as trusted authorities in the financial field.
NFP organisations have special challenges and our award-winning experience through the years with leading brands such as Jesusallaboutlife and CleanUp Australia amongst others has fine-tuned our tried and tested service offering we call TaurusNFP©.
From insights into organisational structure, to best practice guidelines, to influencer and donation marketing and brand building, we have done it all! TaurusNFP© will get your NFP back on track.
Regardless of whether you are an established NFP or starting, if your organisation doesn’t grow it will stay the same or go backwards. We offer you a simple one-stop service and a long-term partnership because we care. Because we provide integrated business, marketing, public relations and social media solutions, we keep the bigger picture in view and come up with ideas that work to maximum effect for you.
Feedback from our Clients
Managing Director, Kineo APAC, Vicky Bartolacci“I would recommend Taurus. Working with the team was easy and everyone provided the support I needed. I had a very positive experience working with the Taurus team and found each team member had a very very positive and encouraging attitude.”
Owner & Manager, Host my Home, Julie George"I engaged Taurus to assist in promoting my book - Million Dollar Host and to establish me as an Industry Leader in the ‘sharing economy’. Within a four-week time frame the Taurus Team were able to get me national exposure through Radio, TV and Online publications. The result of this exposure was beyond my expectations! I highly recommend Taurus as being ultimate professionals and offering a fantastic value for money service.”
FHIT by Lauren Hannaford, CEO & Founder, Lauren Hannaford“Taurus has helped grow not only my profile within the fitness and entertainment industry but has also expanded the profile of FHIT my online business into the corporate and entrepreneurial space. Working with the team at Taurus has been nothing short of amazing. Their communication, delivery and overall enthusiasm for my campaign has made working with them easy and enjoyable.”
MYOB, Chief Strategy Officer , Dominic O’Hanlon“Sharon in particular, but a number of her staff as well, have helped me in the way I think about the business and the way that I build the brand, not in the way I build the brand for myself personally, but how I build the brand for the company. I think I’ve gained more from Taurus, not by using them to do what I wanted to do, but by listening to what they advice me to do. It’s like if you sit in a room with a business mentor, or a coach or somebody that really has a depth of knowledge in their chosen field, that’s certainly something that Taurus brings to the table and has brought to the table for me throughout the last fifteen years of my career.”
University of Sydney Student, Fei“I had the opportunity to see Sharon Williams speak as a guest lecturer at Sydney university. Immediately, I was impressed by her engaging speaking style which drew everyone’s attention. Her talk mainly focused on marketing and brand reputation, both topics that are very relevant to me. After hearing Sharon’s advice on how to maximise our brand image, I’ve made some adjustments to my own approach and I’ve only received positive results. Thank you Sharon!”
Director, Host My Home, Julie George"I engaged Taurus to assist in promoting my book - Million Dollar Host and to establish me as an Industry Leader in the 'sharing economy'. Within a four week time frame the Taurus Team were able to get me national exposure through Radio, TV and Online publications. The result of this exposure was beyond my expectations! I highly recommend Taurus as being ultimate professionals and offering a fantastic value for money service."
Trans-Tasman Business Circle, CEO, John Weiss“Sharon in particular reaches out into new media, into new areas in which she integrates and links back to all of her clients, so I found it a very wide and embracing approach to the mission that we’re on, which is to make a name.”
Playoust Churcher, Managing Director, Brett Churcher“The amount of new business we have gained through the website has been well beyond our expectations – to say we are thrilled with the results would be an understatement.”
Blackmores Ltd, Company Secretary, Cecile Cooper“Sharon and her team demonstrated an ability to come up to speed quickly with our individual requirements providing tangible results in a very short time frame.”
Esker Software, Managing Director, James Elkington"The mentoring we received from Taurus meant our own internal marketing skills soared."