The world of not-for-profit (NFP) is tough, and it gets even tougher when the world is facing a global pandemic and business and individuals begin to tighten their purse strings.
Taurus understands the complexities and intricacies of an NFP environment and gets a kick out of helping this special sector achieve cut through and build brand recognition and support.
We have brought our expertise to award winning campaigns with leading National brands such as Clean Up Australia and the Bible Society with award-winning campaign, Jesusallaboutlife.
Faced with escalating demands on all fronts and limited resources, brand growth can easily get pushed down the agenda of your NFP organisation. At the same time, most would agree that the ability to reach your market (donors, supporters, influencers, and ambassadors) has never been more vital.
Our NFP service helps you focus and ‘kick-start’ your efforts into action. So where do you start? Taurus works directly with you to answer the question ‘Where do we start?’.
For some NFP executives this means putting an organisational strategy or marketing plan in place, for others it is re-defining the logo and NFP brand identity. It may be developing that suite of case studies and testimonials you’ve had on the ‘to do’ list for a while, creating direct marketing programs, accelerating your social media presence or running a messaging and positioning session to get your team singing off the same song sheet.
Our senior consultants work with you from the start, guiding you through the most practical cost and time effective process, whatever your budget, to make your marketing happen.
TaurusBullseye for NFP’s Program
- Check your organisations objectives
- Messaging and Positioning session to align the brand
- Establish Key Messages
- Evaluate your brand
- Renew and review your collateral
- Review website performance
- Review database strategy
- Review contents strategy
- Review the Social Media strategy
- Review influencer support and affiliation
- Refine the introduction donation kit
- Gather testimonials and case studies
- Implement giveaways where appropriate
- Implement virtual and online donation drive and fundraising
- Ambassador Program
- Lead Generation Programs
- Develop PR Media Kit
- Plan a PR program or review current success
- Measure Success
Prosperity Advisors – Professional Services
Client Services Outcome
Throughout the process, we managed Allan’s expectations to encourage him to continue to attend and invest in relationship meetings. Taurus also worked to educate the Partners that long term investment reap lasting rewards. We worked with the Partners closely to help them understand and value the opportunities to build solid media relationships.
TaurusProfile™ builds several partners
Having the recognition and respect of the number one national financial publication has increased Prosperity Advisers’ profile, validated their expertise and gradually began positioning Prosperity Advisers’ as trusted authorities in the financial field.
NFP organisations have special challenges and our award-winning experience through the years with leading brands such as Jesusallaboutlife and CleanUp Australia amongst others has fine-tuned our tried and tested service offering we call TaurusNFP©.
From insights into organisational structure, to best practice guidelines, to influencer and donation marketing and brand building, we have done it all! TaurusNFP© will get your NFP back on track.
Regardless of whether you are an established NFP or starting, if your organisation doesn’t grow it will stay the same or go backwards. We offer you a simple one-stop service and a long-term partnership because we care. Because we provide integrated business, marketing, public relations and social media solutions, we keep the bigger picture in view and come up with ideas that work to maximum effect for you.
Feedback from our Clients
GM Small Business & Channel Partners, My Net Fone Group , Lee Atkinson"I couldn’t think of a more fitting person to open our first in a series of events. Sharon Williams is clearly an exceptional speaker who knows how to relate material directly and relevantly to the audience. My clients all remarked how much they took from the session and my marketing team were blown away by the quality of what was presented. I cannot recommend Sharon and Taurus Marketing enough and am looking forward to the next time we can work together."
2OPHealth, Director and Psychiatrist, Dr. Frank Chow"The Taurus team is really fun to work with. Sharon is very approachable and has given me a lot of wisdom and knowledge. The team is very professional, systematic and very efficient. Great work ethic and client follow ups. Now, I have a lot more clarity in terms of marketing and business plan. I feel more reassure and confident partnering with Taurus and receiving their ongoing marketing support, advice and guidance.”
Owner & Manager, Host my Home, Julie George"I engaged Taurus to assist in promoting my book - Million Dollar Host and to establish me as an Industry Leader in the ‘sharing economy’. Within a four-week time frame the Taurus Team were able to get me national exposure through Radio, TV and Online publications. The result of this exposure was beyond my expectations! I highly recommend Taurus as being ultimate professionals and offering a fantastic value for money service.”
Objective Assessment, Managing Director, Beverley Jones“The responsibility to sell is still yours – Taurus gives you the tools to do it! Without professional marketing you risk looking like an amateur and in today’s business world no one wants to deal with an amateur.”
Partner, Cor Cordis, Alan Walker“We needed immediate media strategy to deal with a new engagement that was highly political – I chose Taurus because the team presented themselves professionally and I had a good feeling that they could deliver what was required. I would absolutely recommend future businesses to Taurus. They have demonstrated that they can deliver on the brief and are very client focused. Taurus proved good value for money and have continued to provide advice and feedback after the engagement.”
Former KAZ Group, General Manager, Marketing & Communications, Kevin Ryder"Taurus Marketing Services is more than a marketing agency, they are a support mechanism that totally underpins our marketing department. After seven years of working with us they still deliver work of the highest standard on time every time. As a large company in the public eye, our expectations are high and we expect ROI. Taurus understand our business and consistently impress us with the results they achieve."
Napoleon Perdis, Emanuel Perdis“Taurus is very well connected in terms of the necessary talent they need to complement their skills base and the people they bring in. Overall I’d rate the TaurusProfile and Taurus Engage services a nine out of ten."
TrustDefender, CEO, Ted Egan“I was looking for a firm that would work with me as part of my own team as an extension of what I needed within my own company as I grew. I think that with Taurus they actually grow on you more than anything and everyone becomes part of the family, so to us they’re an extension of our company.”
Osteoporosis Australia, CEO, Judy Stenmark"We initially retained Taurus to manage press relations and secure Joan Collins as guest of honour for our annual fundraiser the ‘Bone Ball’. As a Not For Profit (NFP) organisation, value for money and results are of utmost importance to us as we have to justify every cent we spend, so we really appreciated the extra effort Taurus delivered. We find Taurus Marketing innovative, efficient and they possess an appropriate sense of urgency to progress projects. The team are always on hand and respond immediately and effectively to our requests. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done. Above all Taurus is friendly and approachable which makes working with them an easy, productive and enjoyable experience."
Connixon, Head of Strategy and Corporate Development , Catherine Reynolds“Sharon is the absolute heart of Taurus and the things that Sharon holds dear, being relationships and the networks and the connections that she has, and is extremely successful at maintaining, that really forms the core of the Taurus organisation and anyone who is working at Taurus becomes part of that network.”