The world of not-for-profit (NFP) is tough enough but Taurus gets a kick out of helping this special sector achieve cut through and build brand.
We have brought our clarity to award winning campaigns with leading National brands such as Clean Up Australia and the Bible Society with Jesusallaboutlife.
Faced with escalating demands on all fronts and limited resources, brand growth can easily get pushed down the agenda of your NFP organisation. At the same time, most would agree that the ability to reach your market (donors, supporters, influencers, and ambassadors) has never been more vital. We understand you are time constrained and busy juggling a variety of responsibilities. Our NFP service helps you focus and ‘kick-start’ your efforts into action. So where do you start? Taurus works directly with you to answer the question ‘Where do we start?’.
For some NFP executives this means putting an organisational strategy or marketing plan in place, for others it is re-defining the logo and NFP identity. It may be developing that suite of case studies and testimonials you’ve had on the ‘to do’ list for a while, creating direct marketing programs, or running a messaging and positioning session to get your team singing off the same song sheet. Our senior consultants work with you from scratch, guiding you through the most practical cost and time effective process, whatever your budget, to make your marketing happen.
TaurusBullseye for NFP’s Program
- Check your organisations objectives
- Messaging and Positioning session to align the brand
- Establish Key Messages
- Evaluate your brand
- Renew and review your collateral
- Review website performance
- Review database strategy
- Refine the introduction donation kit
- Gather testimonials and case studies
- Implement giveaways where appropriate
- Ambassador Program
- Lead Generation Programs
- Develop PR Media Kit
- Plan a PR program or review current success
- Measure Success
Prosperity Advisors – Professional Services
Client Services Outcome
Throughout the process, we managed Allan’s expectations to encourage him to continue to attend and invest in relationship meetings. Taurus also worked to educate the Partners that long term investment reap lasting rewards. We worked with the Partners closely to help them understand and value the opportunities to build solid media relationships.
TaurusProfile™ builds several partners
Having the recognition and respect of the number one national financial publication has increased Prosperity Advisers’ profile, validated their expertise and gradually began positioning Prosperity Advisers’ as trusted authorities in the financial field.
NFP organisations have special challenges and our award winning experience through the years with leading brands such as Jesusallaboutlife and CleanUp Australia amongst others has fine-tuned our tried and tested service offering we call TaurusNFP. From insights into organisational structure, to best practice guidelines, to influencer and donation marketing and brand building, we have done it all! TaurusNFP will get your NFP back on track.
Regardless of whether you are an established NFP or starting, if your organisation doesn’t grow it will stay the same or go backwards. We offer you a simple one-stop service and a long term partnership because we care. Because we provide integrated business, marketing, public relations and social media solutions, we keep the bigger picture in view and come up with ideas that work to maximum effect for you.
Feedback from our Clients
University of Sydney Student, Fei“I had the opportunity to see Sharon Williams speak as a guest lecturer at Sydney university. Immediately, I was impressed by her engaging speaking style which drew everyone’s attention. Her talk mainly focused on marketing and brand reputation, both topics that are very relevant to me. After hearing Sharon’s advice on how to maximise our brand image, I’ve made some adjustments to my own approach and I’ve only received positive results. Thank you Sharon!”
Esker Software, Managing Director, James Elkington“Taurus are THE case study experts! Among Esker operations worldwide Australia has the reputation for developing the best case studies – thanks to Taurus.”
Doughlish“Yes 100% if I was in the same position I would do the exact same thing again. I’d definitely recommend it to others and if I was to do something else (create another business) I would go down the same or very similar path again for sure. We’re definitely really happy with how it all came out and what result it got us.”
Objective Assessment, Managing Director, Beverley Jones“Without professional marketing you risk looking like an amateur and in today's business world no one wants to deal with an amateur. Taurus helped me define the business of Objective Assessment and communicate that in a compelling way. The responsibility to sell is still yours – Taurus gives you the tools to do it!”
Former KAZ Group, General Manager, Marketing & Communications, Kevin Ryder"Taurus are our right hand when it comes to PR and Marketing Services. With Taurus we have the dedicated services of senior PR professionals with close media relationships. I know that at any time I can call Taurus and get high level strategic PR advice from experts. The team are highly responsive and totally dependable. Working with Taurus has helped us mature our entire PR approach."
Selfcert, Managing Director, Eoin Joyce“From Taurus we got sound strategic advice backed up with practical marketing tactics from skilled professionals. What particularly impressed us was the way Taurus always referred to ‘our’ business; we were working together from day one.”
Artis Group, CEO & Board Member, Mark Bennett“Our success at Artis in 2019 is deeply tied to our relationship with Taurus and their contribution to taking our big ideas and plans, and shaping them into a clear set of messages and activities that helped us deliver the results we’ve enjoyed.”
Ansarada, Managing Director, Sam Riley“I only have to look at the way Ansarada is growing- it’s extremely successful and Taurus has played a large part in that.”
TeleWare Australia & New Zealand, Managing Director, Mike Blanchard"Absolutely outstanding! Taurus have got the market completely wired. In our first month we got a page in The Australian and that has culminated in the front cover of Voice & Data. We couldn't have picked a better agency for PR. Taurus and the woman behind the organisation - I trust implicitly with my business!"
Insentra, CEO, Ronnie Altit"From start-to-finish we had open communication with Taurus, they understood us and the tech industry, and the Taurus team worked diligently from the get go. As a result, in a month, we got great press coverage where our brand was exposed to new audiences we otherwise wouldn't have reached."