The world of not-for-profit (NFP) is tough, and it gets even tougher when the world is facing a global pandemic and business and individuals begin to tighten their purse strings.
Taurus understands the complexities and intricacies of an NFP environment and gets a kick out of helping this special sector achieve cut through and build brand recognition and support.
We have brought our expertise to award winning campaigns with leading National brands such as Clean Up Australia and the Bible Society with award-winning campaign, Jesusallaboutlife.
Faced with escalating demands on all fronts and limited resources, brand growth can easily get pushed down the agenda of your NFP organisation. At the same time, most would agree that the ability to reach your market (donors, supporters, influencers, and ambassadors) has never been more vital.
Our NFP service helps you focus and ‘kick-start’ your efforts into action. So where do you start? Taurus works directly with you to answer the question ‘Where do we start?’.
For some NFP executives this means putting an organisational strategy or marketing plan in place, for others it is re-defining the logo and NFP brand identity. It may be developing that suite of case studies and testimonials you’ve had on the ‘to do’ list for a while, creating direct marketing programs, accelerating your social media presence or running a messaging and positioning session to get your team singing off the same song sheet.
Our senior consultants work with you from the start, guiding you through the most practical cost and time effective process, whatever your budget, to make your marketing happen.
TaurusBullseye for NFP’s Program
- Check your organisations objectives
- Messaging and Positioning session to align the brand
- Establish Key Messages
- Evaluate your brand
- Renew and review your collateral
- Review website performance
- Review database strategy
- Review contents strategy
- Review the Social Media strategy
- Review influencer support and affiliation
- Refine the introduction donation kit
- Gather testimonials and case studies
- Implement giveaways where appropriate
- Implement virtual and online donation drive and fundraising
- Ambassador Program
- Lead Generation Programs
- Develop PR Media Kit
- Plan a PR program or review current success
- Measure Success
Prosperity Advisors – Professional Services
Client Services Outcome
Throughout the process, we managed Allan’s expectations to encourage him to continue to attend and invest in relationship meetings. Taurus also worked to educate the Partners that long term investment reap lasting rewards. We worked with the Partners closely to help them understand and value the opportunities to build solid media relationships.
TaurusProfile™ builds several partners
Having the recognition and respect of the number one national financial publication has increased Prosperity Advisers’ profile, validated their expertise and gradually began positioning Prosperity Advisers’ as trusted authorities in the financial field.
NFP organisations have special challenges and our award-winning experience through the years with leading brands such as Jesusallaboutlife and CleanUp Australia amongst others has fine-tuned our tried and tested service offering we call TaurusNFP©.
From insights into organisational structure, to best practice guidelines, to influencer and donation marketing and brand building, we have done it all! TaurusNFP© will get your NFP back on track.
Regardless of whether you are an established NFP or starting, if your organisation doesn’t grow it will stay the same or go backwards. We offer you a simple one-stop service and a long-term partnership because we care. Because we provide integrated business, marketing, public relations and social media solutions, we keep the bigger picture in view and come up with ideas that work to maximum effect for you.
Feedback from our Clients
Esker Software, Managing Director, James Elkington"The mentoring we received from Taurus meant our own internal marketing skills soared."
University of Sydney Student, Fei“I had the opportunity to see Sharon Williams speak as a guest lecturer at Sydney university. Immediately, I was impressed by her engaging speaking style which drew everyone’s attention.Her talk mainly focused on marketing and brand reputation, both topics that are very relevant to me. After hearing Sharon’s advice on how to maximise our brand image, I’ve made some adjustments to my own approach and I’ve only received positive results. Thank you Sharon!”
Multiactive Software Pty Ltd, , Marketing Manager, James Granter"What really impresses me about Taurus Marketing and PR Services is their experience and total professionalism. They know how to get results in a very short period of time. Taurus’ flexibility means we can outsource to them those services we cannot handle in-house. The team is an excellent support to me, guiding me through tasks to ensure we get results."
Ansarada, Managing Director, Sam Riley“I only have to look at the way Ansarada is growing- it’s extremely successful and Taurus has played a large part in that.”
KAZ Computer Services Ltd, Marketing Executive, Marnie Withers"I have worked with Sharon and the Taurus team for over 15yrs. Her expertise in creating case studies for KAZ, and then Telstra after KAZ was sold, were instrumental in building the KAZ brand for sale from as early as 1995. Taurus created over 30 case studies for me during that time, as well as providing general business, marketing, events, PR and consulting advice to me personally, my Directors and my marketing team. The case study process was smooth and exceeded my expectations in terms of delivery, adherence to deadlines, quality, design and the range and depth of comment Taurus were able to extract from KAZ and Telstra customers with their full permission. I have no concerns that Taurus would be a reliable and competent supplier for Microsoft."
Insentra, CEO, Ronnie Altit"From start-to-finish we had open communication with Taurus, they understood us and the tech industry, and the Taurus team worked diligently from the get go. As a result, in a month, we got great press coverage where our brand was exposed to new audiences we otherwise wouldn't have reached."
Datacom, Former CEO RIP, Michael Browne"To measure results we set specific KPIs around PR, signing stories and case studies. Taurus is performing exceptionally well against every benchmark."
Zone Labs, A Check Point Company, General Manager, Laura Yecies"We’ve seen a significant increase in media coverage and, business wise, this definitely puts us front of mind with consumers."
CEO Magazine, Managing Director, Daniel Di Loreto“After considering numerous PR and Marketing agencies that excel in the business and executive space, one stood out from the crowd – Taurus Marketing. After talking to Sharon, Valerie and the team, it was evident that we had made the right decision by commissioning Taurus Marketing to undertake the scope of work. The team provided a strategic vision and direction followed by a sharp execution, which delivered results that exceeded our expectations.”
Artis Group, CEO & Board Member, Mark Bennett“Taurus demonstrate that our business success is paramount and I feel I have a genuine partner. We could not be happier with their service, guidance and delivery. You really feel they are on side with experienced counsel.”