The world of not-for-profit (NFP) is tough enough but Taurus gets a kick out of helping this special sector achieve cut through and build brand.
We have brought our clarity to award winning campaigns with leading National brands such as Clean Up Australia and the Bible Society with Jesusallaboutlife.
Faced with escalating demands on all fronts and limited resources, brand growth can easily get pushed down the agenda of your NFP organisation. At the same time, most would agree that the ability to reach your market (donors, supporters, influencers, and ambassadors) has never been more vital. We understand you are time constrained and busy juggling a variety of responsibilities. Our NFP service helps you focus and ‘kick-start’ your efforts into action. So where do you start? Taurus works directly with you to answer the question ‘Where do we start?’.
For some NFP executives this means putting an organisational strategy or marketing plan in place, for others it is re-defining the logo and NFP identity. It may be developing that suite of case studies and testimonials you’ve had on the ‘to do’ list for a while, creating direct marketing programs, or running a messaging and positioning session to get your team singing off the same song sheet. Our senior consultants work with you from scratch, guiding you through the most practical cost and time effective process, whatever your budget, to make your marketing happen.
TaurusBullseye for NFP’s Program
- Check your organisations objectives
- Messaging and Positioning session to align the brand
- Establish Key Messages
- Evaluate your brand
- Renew and review your collateral
- Review website performance
- Review database strategy
- Refine the introduction donation kit
- Gather testimonials and case studies
- Implement giveaways where appropriate
- Ambassador Program
- Lead Generation Programs
- Develop PR Media Kit
- Plan a PR program or review current success
- Measure Success
Client Services Outcome
Throughout the process, we managed Allan’s expectations to encourage him to continue to attend and invest in relationship meetings. Taurus also worked to educate the Partners that long term investment reap lasting rewards. We worked with the Partners closely to help them understand and value the opportunities to build solid media relationships.
TaurusProfile™ builds several partners
Having the recognition and respect of the number one national financial publication has increased Prosperity Advisers’ profile, validated their expertise and gradually began positioning Prosperity Advisers’ as trusted authorities in the financial field.
NFP organisations have special challenges and our award winning experience through the years with leading brands such as Jesusallaboutlife and CleanUp Australia amongst others has fine-tuned our tried and tested service offering we call TaurusNFP. From insights into organisational structure, to best practice guidelines, to influencer and donation marketing and brand building, we have done it all! TaurusNFP will get your NFP back on track.
Regardless of whether you are an established NFP or starting, if your organisation doesn’t grow it will stay the same or go backwards. We offer you a simple one-stop service and a long term partnership because we care. Because we provide integrated business, marketing, public relations and social media solutions, we keep the bigger picture in view and come up with ideas that work to maximum effect for you.
Feedback from our Clients
ConnXion, CEO, David Colvin“PR is essential for a publicly-listed company like us; I can plot spikes in shareholder support when we get in the press.”
Cybertrust, General Manager of Commercial Sales, Jennie McLaughlin“In Taurus we have a whole team at our fingertips, from writing brochures that translate our industry jargon into plain English, to slick creative and events that go off without a hitch. We turn on senior resource like a tap.”
Doughlish“Yes 100% if I was in the same position I would do the exact same thing again. I’d definitely recommend it to others and if I was to do something else (create another business) I would go down the same or very similar path again for sure. We’re definitely really happy with how it all came out and what result it got us.”
KAZ Group, Managing Director, Peter KazacosTaurus PR expertise keeps the KAZ name at the forefront of business news. The tailored approach means we get excellent coverage time after time.
GiggedIn, Edwin Onggo“The Taurus team were great to work with. We ended up getting a great response from a number of the mastheads and I was very happy to have them work on our project.”
Aussiepay, Managing Director, Dean Morelli“When Workchoices legislation was as its most topical, Aussiepay appeared in the media 23 times, including four interviews in The Australian Financial Review over the course of eight days.”
Esker Software, Managing Director, James Elkington"With Taurus we got all the marketing expertise we needed without the risk of bringing on-board extra staff.”
Objective Assessment, Managing Director, Beverley Jones“Without professional marketing you risk looking like an amateur and in today's business world no one wants to deal with an amateur. Taurus helped me define the business of Objective Assessment and communicate that in a compelling way. The responsibility to sell is still yours – Taurus gives you the tools to do it!”
KAZ Group, Managing Director, Peter Kazacos"For me, the main benefit I’ve found is that Taurus raised our profile and helped us become recognized as a brand. With the publicity generated we’ve received recognition in the marketplace, improved our image to staff, customers and suppliers and collected a large number of referrals."
Playoust Churcher, Managing Director, Brett Churcher“The Taurus messaging and positioning workshop captured our thoughts and ideas into a formal document that could be drawn upon when developing our marketing strategies in both the short-term and long-term – it hit the nail on the head perfectly.”