We’ve been creating stories and building brands for over 25 years!
To create a memorable brand, create magical experiences
The world of the consumer is changing faster than ever with the availability of online purchasing and social media playing a key role in influencing decision making. As we move from bricks and mortar to the online world, retailers, global enterprises, online entrepreneurs and sole traders can stand out from the crowd and go to market in an effective, cutting-edge and creative way – the Taurus way!
We’ve won awards for some of the largest consumer campaigns in Australia and are proud recipients of State and National Golden Target Awards for PR and Marketing excellence. Our award-winning portfolio includes some of the nation’s much-loved brands including Clean up Australia, Jesus All About Life and entrepreneurs such as fitness expert Lauren Hannaford, Napoleon Perdis and Karen Gee.
Taurus has built reputable brands for over 1000 companies in 6 continents, across multiple industries.
Hitting the TaurusBullseye© – time and time again!
We are famous for our network and ‘no bull’, straight talking approach, unparalleled levels of personalised and professional service plus our eagerness to deliver projects on time and on budget which is why we are proud our clients return time and time again.
Building a consistent brand story involves communicating across every channel. Our TaurusBullseye© methodology starts with a brand audit where we define your story, set business and communication objectives, identify your target market, create personas and develop 12-month plans broken down into quarterly targets. So you win as we go!
We have a proud influential network and reputation that speaks to our strength in building and growing consumer brands using a unique trademarked integrated model.
Defining your brand and building awareness
Our job at Taurus is to connect your brand to your audiences in a meaningful and magical way. We take brands from good to great, start conversations and cut through current and new markets. More importantly we boost your credibility, identify partnership opportunities, influence third party endorsement and engage directly with customers influencers and prospects.
From household names, retailers, beauty Apps, jewellers, celebrities, fitness entrepreneurs to health, aged care, cosmetics, property/real-estate, education and consumer technology brands – we’ve executed creative plans, webinars, events and experiential campaigns, made news headlines, built brands on social media, engaged with our client consumers and continue to deliver unparalleled results across multiple industries.
Click here to read our TaurusConsumer© brochure
From creative campaigns to news headlines – we help you stand out from the crowd and drive revenue
Public Relations is a core specialty of the Taurus team. We’ve launched brands and personal brands through media engagement, influencer events and customer experience campaigns. We’ve delivered national and award-winning brand activations and connected audience and companies through integrated B2C experiential campaigns.
With our strong media relationships and extensive experience in the consumer and lifestyle space, we’re dedicated to delivering smart communication strategies to meet your commercial objectives. Our goal is to build excitement for your customers to generate momentum again and again.
We’ve seen a change in consumer trends over the past five years. From online websites and e-commerce services to Apps and virtual events. Being in the tech space for over 25 years, the Taurus team are well versed to advise you on a digital approach for the modern day consumer and market.
Working with Taurus has been amazing. Their communication, delivery and overall enthusiasm for my campaign has made working with them easy and enjoyable. Taurus helped grow my profile within the fitness and entertainment industry and expanded my online business into the corporate and entrepreneurial space. My business is continuing to grow and thrive and I have so many exciting opportunities ahead for both myself and FHIT all due to the work of Taurus
Lauren Hannaford, CEO/Founder, FHIT by Lauren Hannaford
What does TaurusConsumer© offer you?
- Review of strategy and what you want to achieve – TaurusBullseye©
- Comprehensive marketing audit
- Competitor monitoring
- Operational review of your business
- Capital raising
- Personal branding – TaurusProfile™
- Maximise your online presence – TaurusSocial©
- Identification and engagement with key influencers
- PR and media coverage
- Experiential PR Campaigns
- Event support/Launch campaigns
- Media/Influencer tours, PR drops and briefings
- Celeb/influencer lead activations
- Networking initiatives
- Product reviews
- Definition of measurement criteria and ROI reporting
My persona in the media has been raised significantly. There is recognition and recall with regards to the coverage achieved and the things I feel are important.
Emanuel Perdis, Managing Director, Napoleon Perdis
Who is our consumer service for?
- Consumer brands
- Retail brands
- Celebrities, influencers, personalities
- Fitness and lifestyle
- Online/e-commerce brands
- Restaurants and hospitality
- Health and aged care
- Property, construction and real-estate