Melbourne Corporate Rentals provides business travellers with extended stay accomodation in Melbourne.In a move to increase the number of visitors to its website, understand better where its site visitors are coming from, boost email sales enquiries and lift its ranking on major search engines, Melbourne Corporate Rentals partnered with Taurus Marketing.Since then, Melbourne Corporate Rentals’ website traffic volumes have jumped 40% and its sales enquiries have increased by 55%.
Taurus puts Melbourne Corporate Rentals on customer’s online radar
Melbourne Corporate Rentals, explains, “Internationally, the concept of extended stay corporate rentals has been around for a while, but in Australia it is relatively new. The only alternatives are expensive hotels or serviced apartments.”“A high proportion of our clients are global companies booking online. We wanted to raise our online profile with Australian corporations while ensuring we were servicing our international clients effectively.”
A homepage with pulling power
Taurus conducted a design and copy review of Melbourne Corporate Rentals’ homepage, changing the navigation menu and including keywords throughout the text to improve its ranking on major search engines.
First page ranking on Google and Yahoo
Through search engine optimisation, Taurus elevated the link to Melbourne Corporate Rentals to the first page of major search engine sites when relevant keywords are searched. This allows potential Melbourne Corporate Rentals customers to find its service quickly and easily.
To make the website work even harder, Taurus recommended Melbourne Corporate Rentals undertake Google Adword and Yahoo Search Marketing campaigns. This highly measurable form of online marketing involves paying to ensure that a sponsored link to the Melbourne Corporate Rentals’ website appears when related keywords are searched for in popular search engines.
“With recommendations from Taurus, we economically purchased keywords in Google and Yahoo, ensuring maximum online exposure for our business at minimum cost,” Sofija comments.
Taurus makes results measurable with statistical reporting software
To monitor the effectiveness of its online campaigns, Taurus equipped Melbourne Corporate Rentals with a unique e-reporting tool that allows Melbourne Corporate Rentals to calculate cost per lead.
Sofia explains, “A report is sent to us monthly so we know exact numbers of visitors to our site and how many people viewed our ad-words campaigns. For example, in one month, 70,000 people viewed our Google advert, with 64 email sales enquiries generated directly from that campaign.”
“By including search optimising keywords and recommending layout improvements, Taurus ensured our homepage is ‘sticky’. Traffic increased by nearly 40% in four months.”
Sofija Simic, Client Services Manager
Melbourne Corporate Rentals
Maximum result for minimum effort
Working with Taurus has maximised Melbourne Corporate Rentals’ existing online resources to produce great results, as Sofija comments. “There has been no major website overhaul. Our account manager worked to improve our existing site, making strategic recommendations for maximum effect and minimum cost.”