Taurus explains and showcases how PR can help build a brand

In 2016 Insentra, an IT services partner, based in Sydney, applied for the Great Place to Work Award. Founder Ronnie Altit saw an opportunity to build the brand of Insentra’s niche service offering and enlisted Taurus to proactively promote the award application and to promote a strong employer brand.

Working a comms strategy beyond the tech media

On discussion with the Management team (equally sceptical of PR) we suggested a strategy that fell in line with business objectives, a practical project plan, suitable messaging and an aim to introduce the Insentra brand to media that fell outside of the normal expected ‘tech’ target audience reach.

TaurusProfile™ kickstarts Insentra CEO Ronnie Altit as a thought-leader

The Taurus team worked with Ronnie to understand his beliefs, core values and key thoughts on an employer brand and employee engagement. As a result, he was put forward by Taurus as the key spokesperson and thought-leader and presented as an expert on business culture, entrepreneurship and a visionary with a focus on partnered IT services. Taurus created a distinct voice for Insentra from other IT firms and the process kick-started a rise to fame for Ronnie. In 2017, he was honoured as an inductee of the ARN Hall of Fame – a top IT publication.