Taurus explains and showcases how PR can help build a brand
In 2016 Insentra, an IT services partner, based in Sydney, applied for the Great Place to Work Award. Founder Ronnie Altit saw an opportunity to build the brand of Insentra’s niche service offering and enlisted Taurus to proactively promote the award application and to promote a strong employer brand.
Working a comms strategy beyond the tech media
On discussion with the Management team (equally sceptical of PR) we suggested a strategy that fell in line with business objectives, a practical project plan, suitable messaging and an aim to introduce the Insentra brand to media that fell outside of the normal expected ‘tech’ target audience reach.
TaurusProfile™ kickstarts Insentra CEO Ronnie Altit as a thought-leader
The Taurus team worked with Ronnie to understand his beliefs, core values and key thoughts on an employer brand and employee engagement. As a result, he was put forward by Taurus as the key spokesperson and thought-leader and presented as an expert on business culture, entrepreneurship and a visionary with a focus on partnered IT services. Taurus created a distinct voice for Insentra from other IT firms and the process kick-started a rise to fame for Ronnie. In 2017, he was honoured as an inductee of the ARN Hall of Fame – a top IT publication.
- PR Strategy
- Education on the ROI of PR
- Promoted an award to new target audiences
- PR thought-leadership counsel and execution
- Sourced and wrote contributed articles
- Pr-active media relations
- Reporting and measurement
“I now see the full value of PR for Insentra. I’ve also had great feedback from our Network on the coverage reinforcing the PR hard work that has paid off. I highly recommend the Taurus Team.”
Ronnie Altit, CEO, Insentra
Taurus gained three more pieces of coverage for Insentra than the winner of the Best Place to Work Awards!
Taurus set out, with a two-phased strategy, to gain the attention of editors and secure coverage. Overall, Taurus secured 11 pieces of coverage in a wide range of publications over 8 weeks including the Huffington Post, Smart Company, Startup Smart and Collective Hub plus IT publications such as ARN and CRN. These articles were featured online and in print and showcased Insentra’s unique work culture. Each piece of coverage gave Ronnie Altit the chance to comment on work culture and his secrets to keeping employees motivated and happy.