National body on the brink of collapse without funding from Federal Government

Cor Cordis were appointed administrators of The National Congress of Australia’s First People’s in 2019. The Congress represents 180 organisations and 10,000 individual members. Alan Walker, Partner of Cor Cordis approached Taurus to engage in a crisis communication PR outreach to raise awareness of the lack of funding and try and keep the Congress – the only National body for Aboriginal and Torres Strait Islander people’s issues up and running.

Taurus ensures the issue is in front of the right people at the right time

From the first phone call briefing from administrator Cor Cordis, the Taurus task was to highlight to the Australian public that despite multiple bids for grants to keep the National Congress of Australia’s First Peoples up and running, the Federal Government had declined. Taurus was tasked with communicating to the public and the government through the media to influence and change the course of action.

The Taurus team of experienced crisis and issues communications experts researched the issues, set key messages and back briefed the media on how events were unfolding.

24 hour turnaround and 6 million Australians reached within 48 hours

Within 24 hours of being contacted by Cor Cordis, Taurus had interviewed key stakeholders and written and disseminated press releases to Australia’s top political journalists. Taurus achieved 5 pieces of coverage over the first 48 hours and 9 in total including mainline dailies The Australian and The Guardian – two publications with a combined audience reach of 6.2 million. The result put the future of the Congress back on the Political agenda.

Taurus sprang into action writing a press release and notifying our friendly media in the National Political Reporting sphere. Within the same day Taurus turned around a first draft release allowing key spokespeople at The National Congress of Australia’s First Peoples to add additional comment and quotes.