Launching A World First – Taurus SHOP. Click here to view our products.
AppLauncher©
In the hyperactive App world, Apps are constantly being rolled out by entrepreneur developers.
In this environment, competition is fierce. You have an idea but you want it to stand out from the crowd. The challenge is to differentiate, cut through the noise and build a sustainable business model.
Taurus AppLauncher© advises you on every aspect of launching your App – what you should be doing, how to do it well, the fast track, what works and what to avoid.
Taurus AppLauncher© advises you on every aspect of launching your App – what you should be doing, how to do it, the shortcuts, what works and what to avoid
Taurus AppLauncher©
We have used our Taurus AppLauncher™ precision to create successful campaigns for a range of App entrepreneurs including Appster, Six8, 2Hats, LASHD and MyMobile.
Faced with a changing landscape and escalating demands including technical development, launch deadlines and limited resources to generate the downloads necessary to achieve key performance indicators (KPIs), creating a truly commercial offering can get pushed down the agenda or lost completely.
At the same time, the ability to create a sustainable financed business model, memorable brand and to reach customers, supporters, influencers and ambassadors has never been more vital for App developers to prioritise.
Where do we start?
From market research to trademarks and financial models, App developers want to know where to begin. Our solution is to work directly with you to answer the question ‘Where do we start?’. For some, this means putting a plan in place or planning a launch. For others, it’s defining the brand identity or financed modelling.
It may be to create influencer and direct marketing programs or run a messaging and positioning session to get your team to ensure your processes and goals are aligned.
Our senior consultants work with you from scratch, guiding you through the most cost-effective and time-effective process, to ensure your App is positioned for launch.
We start by helping you prioritize and identify the best options to meet projected results because we understand App development and its challenges.
Taking responsibility for your App from the outset and every aspect of its launch puts you in control in a market that is already difficult to navigate
1. Audit
We start by undertaking a comprehensive audit of your App and your market internally and externally.
2. Strategy
We research your industry and provide you with strategic recommendations to maximise your success.
3. Branding and positioning
We believe great brands cut through so we help you ensure your App is well recognised for download.
4. Active engagement
We test, play and test again to ensure your App is ready so that when it finally goes live you see cut through.
Hear from our clients
GiggedIn – Music
Over an eight week period, Taurus achieved national mainline daily coverage, online press, the SME and lifestyle design publication coverage. Within three weeks of defining the public relations strategy, Cub Network made their media debut on page 3 of The Australian Financial Review, followed by a range of strategically targeted local, national and international coverage across print, online, SME and design media in the lead up to the launch.
Feedback from our Clients
"
On The Ball started working with Taurus as part of their AppLauncher offering back when we were still in the development stage. Taurus played a part in helping us prioritise various aspects of the business leading to our launch. We enjoyed the Taurus team approach and came back to them a few years later to generate media outcomes and boost awareness. Taurus managed to get On The Ball App on morning TV which resulted in an upsurge in app downloads.
"
Michael Kathopoulis
Founder & Managing Director, On The Ball Global, 2020
"
Having a vast amount of experience working with technology start-ups, Taurus was a natural choice to oversee and implement the launch campaign of our App.
"
Sharon Whorlow
Founder & CEO, MyMobilePM