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Branding and design
Great design cuts through
As the business world continues to evolve, so does the way companies need to market themselves to be most effective in today’s competitive landscape. Branding is critical to stay current on how to advance your company’s brand image to reflect the present needs and changing expectations of customers.
At Taurus we work with you to determine the best ‘look and feel’ for your business. A logo creates the first impression of your organisation and says a lot about your brand. We start by identifying your business’ key messages and core values. We then develop a logo, brand image and style guide for your company to express its corporate culture and reinforce its identity with maximum impact.
Advertising can be powerful – if it cuts through all the clutter. Great design builds brands.
Corporate identity
Great design builds brands. The Taurus style is clean, corporate, and slick, reflecting modern cutting–edge flair as well as your business objectives. We are passionate about design that cuts through to serve, promote and build your business.
From logos, to websites, online and interactive, newsletters, webinars, brochures, adverts, case studies, sales promotion, style guides, packaging, and virtual collateral we have in-house designers to help you optimise customer experience and get the best results.
The benefits of great branding
Strong branding helps you:
- Cement your credibility and position in the market
- Connect with customers and prospects on a personal level
- Motivate prospects to do business with you
- Create a loyal customer base
- Gain or retain a competitive advantage in a fast-paced market
- Increase the impact and relevancy of your brand
- Reinforces your own sense of culture and corporate identity
- Attract new talent
Great Design is a pleasure
The Taurus style from our award-winning design team is clean, smart, corporate and slick reflecting modern cutting edge style as well as meeting business growth objectives. We work with you to determine the best ‘look’ for your business and start by identifying your key messages and values. We then develop a logo, brand, digital image and style guide. We are passionate about design that ‘’cuts through’’ to serve, promote and build your business in the most memorable way possible.
Advertising
Taurus are experts at producing engaging and impactful advertising that cuts through to ensure your brand becomes top of mind in your potential customer’s eyes.
Whether it’s brand advertising you’re after or a more direct response style of advertisement to activate incoming enquiries, Taurus is experienced in creating tailored ads for print and online publications.
We can also assist you with the copywriting of your advertisement to ensure maximum cut through.
Websites
Websites that meet business goals excite us. Working closely with you, we start by auditing your existing online presence and identifying your key online audiences. Employing our in-house expertise and tools such as design, content strategies, marketing expertise and SEO advice, we assure an increased awareness of your business.
Taurus offers:
- The latest technologies
- World class interface design
- Interactive elements for optimal UX
- Traffic reporting and analytics on how people find your site and where they’re coming from
- Advanced search engine optimisation methods
- Easy self-managed website content
- Online marketing strategy consultation
Digital marketing
To ensure the greatest success in the online sphere, Taurus offers integrated campaigns to make sure your business is effectively communicating with its online audiences.
We can help you with:
- Online content creation
- Search Engine Marketing (SEM)
- Search Engine Optimisation (SEO)
- Online newsletter/database sign up
- Online advertising
- Promotions, integrated campaigns, and competitions
- Sticky content (forums, blogs, polls)
- Viral content (Games ‘challenge a friend’), fun and humorous content
Feedback from our Clients
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As an integrated marketing agency, Taurus is able to provide strategic advice and consultancy, going beyond the services of traditional design suppliers. Taurus has a variety of expertise in house so provided a one stop shop that really got to know our business. HappyParentsHappyKids is unique in its offering and we now have a visual identity that distinguishes us in the market. I would definitely recommend Taurus for branding and identity. The team provided a flexible and innovative creative service that answered our brief, and got the job done with absolute efficiency. They are definitely our first port of call when it comes to marketing, PR and creative.
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Peter Eeles
Managing Director, Happy Parents Happy Kids
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The work we did with Taurus in strengthening our brand, was a key reason to MPower being awarded a major project in a new market in engineering excellence
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Paul Sharp
Managing Director, MPower
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The Taurus Creative Director just read my mind! He perfectly understood where I want the Company to go. Rather than hire one marketing person we hired a team. Taurus comes in with a group of specialists, providing many additional minds working on our business. We’re getting results, sales are increasing and I’d say the exposure and marketing push Taurus gives us is undoubtedly a factor in this.
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Dana Baggetto
Director, Maxon Australia
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Our branding now supports the quality of what we do. The website and collateral Taurus created has us looking better than our competitors!
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Richard Hewson
CEO, Hewsons
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Our branding took a giant leap forward with the Taurus Messaging and Positioning session. For the first time, we are articulating clearly to our market what our core values are.
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Domenic Romanelli
Managing Director, TRT