China Relations

Supporting China-Australia business relationships

As Australia’s number one trading partner, there are many business opportunities for Chinese businesses in Australia. Taurus is an advocate of establishing lasting and mutually beneficial relationships.

To all Griga delegates, for a copy of Sharon Williams’ presentation please email us at info@taurusmarketing.com.au.

 

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However, we understand the challenge Chinese businesses face when entering the Australian market include:

  • Language barriers
  • Culture differences
  • Unaware of local business processes
  • Communication difficulties
  • Difficulty creating local brand awareness
  • Lack of media relationships
  • Legal and financial issues

As your local professional advisors, Taurus can help identify and prevent these risks from eventuating into serious business mistakes. We use our expertise to align your strategic direction, kick-start your business, develop your local brand presence, facilitate important communications and ultimately grow your business here in Australia.

Our Services

We can assist you with:

Marketing plans and go to market strategies

  • PR strategy and planning
  • Key messaging
  • Personal branding
  • Reputation management
  • Building brand awareness
  • Social Media engagement
  • Establishing local media relations
  • Analyst and investor relations, including IPO support
  • Crisis communications
  • Mergers and acquisition PR
  • Product/service launches
  • Thought leadership
  • Media tours and briefings
  • Event support, round tables
  • Media training
  • Editorial e.g. White papers, case studies, articles, newsletters, opinion pieces

For more information, please contact us on: info@taurusmarketing.com.au

Building your Australian business communications

Our China-Australia Communication Solutions (CACS) team is focused on delivering tailored strategic marketing and public relations solutions for clients expanding their businesses into Australia.

As a long-standing, reputable and award-winning agency, our clients range from entrepreneurs to major ASX-listed corporations here and overseas, achieving outstanding results. We have made our name by being particularly strong in IT and communications; professional services (including legal firms, insurance and executive coaching companies) and finance industries, but have also worked in manufacturing, beauty and for NFPs.

Taurus collaborates as an extension of your team, working not just ‘on’ your business but ‘in’ your business. We can support you with all aspects of marketing and communications, making sure your key messages are effectively communicated to the local market.
Our team comprises of strategic minded professionals who are highly experienced. We offer valuable first-hand, timely knowledge of the opportunities in Australia and pride ourselves in our strong local business and media relations. Doing business in a foreign country does not have to be tedious; we have consultants who are fluent in both Chinese and English so that nothing is ever lost in translation.

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Client Services Outcome

Over an eight week period, Taurus achieved national mainline daily coverage, online press, the SME and lifestyle design publication coverage. Within three weeks of defining the public relations strategy, Cub Network made their media debut on page 3 of The Australian Financial Review, followed by a range of strategically targeted local, national and international coverage across print, online, SME and design media in the lead up to the launch.

China is on our doorstep as our largest trading partner and for over ten years we have been working with businesses who have a foot in each region or want to build a commercial or networking bridge from one region to the other. Our knowledge, working with industry experts, can help you bridge the gap. Whether its working with the Diagou here or with organisations in China who want to grow their brand here. We can help!

 

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Feedback from our Clients

Head of Marketing, Sentral Education, Yusuf Pingar

"Regular reporting and value-added feedback on each aspect of the PR program was provided throughout and expectations were well managed. The Taurus team is friendly, approachable and professional and this makes it easy for a client to share ideas, challenge norms and explore the best ways of getting results in a competitive market. Sentral wasn’t big on PR but Taurus has definitely provided us with the right platform; as our trusted PR partner, I feel confident in our PR journey with Taurus and we’ve already started seeing results.”
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Esker Software, Managing Director, James Elkington

"The mentoring we received from Taurus meant our own internal marketing skills soared."
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GiggedIn, Edwin Onggo

“The Taurus team were great to work with. We ended up getting a great response from a number of the mastheads and I was very happy to have them work on our project.”
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PACT Global, Director, Colin Morris

“The Taurus team are very impressive. They presented in a positive and encouraging manner with a great deal of confidence. Importantly, Taurus are extremely well connected with the media in our business sector.”
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Osteoporosis Australia, CEO, Judy Stenmark

“For our 2003 Bone Ball, we found Taurus innovative and efficient. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done. Above all Taurus is friendly and approachable which makes working with them an easy, productive and enjoyable experience.”
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Artis Group, CEO & Board Member, Mark Bennett

"Taurus engaged on day one as a partner who was vested in our business success, and consistently maintained that relationship throughout. From the executive oversight provided by Sharon Williams (CEO) to the daily communication and attention to detail on our marketing and communications activity from Jacqueline Cridland (Snr Acct Mng), I felt like Taurus was an extension of my leadership team and business not just a supplier. Taurus brought depth of experience in the technology sector to the table which proved invaluable as we tackled items from Brand to Social Media. Over six months we refreshed our company’s messaging, brand, portfolio, and focus within the market resulting in pipeline growth, increased win rates, and the ability to attract some new top talent into the business.”
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RiTract, Former Managing Director, Rupert Northcott

“We had some pretty unreasonable time requirements and Taurus was able to commit to meeting those deadlines.”
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ConnXion, CEO, David Colvin

“PR is essential for a publicly-listed company like us; I can plot spikes in shareholder support when we get in the press.”
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Insentra, CEO, Ronnie Altit

"From start-to-finish we had open communication with Taurus, they understood us and the tech industry, and the Taurus team worked diligently from the get go. As a result, in a month, we got great press coverage where our brand was exposed to new audiences we otherwise wouldn't have reached."
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CEO Magazine, Managing Director, Daniel Di Loreto

“After considering numerous PR and Marketing agencies that excel in the business and executive space, one stood out from the crowd – Taurus Marketing. After talking to Sharon, Valerie and the team, it was evident that we had made the right decision by commissioning Taurus Marketing to undertake the scope of work. The team provided a strategic vision and direction followed by a sharp execution, which delivered results that exceeded our expectations.”
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