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China Relations

Supporting China-Australia business relationships

As Australia’s number one trading partner, there are many business opportunities for Chinese businesses in Australia. Taurus is an advocate of establishing lasting and mutually beneficial relationships.

To all Griga delegates, for a copy of Sharon Williams’ presentation please email us at info@taurusmarketing.com.au.

However, we understand the challenge Chinese businesses face when entering the Australian market include:

  • Language barriers
  • Culture differences
  • Unaware of local business processes
  • Communication difficulties
  • Difficulty creating local brand awareness
  • Lack of media relationships
  • Legal and financial issues

As your local professional advisors, Taurus can help identify and prevent these risks from eventuating into serious business mistakes. We use our expertise to align your strategic direction, kick-start your business, develop your local brand presence, facilitate important communications and ultimately grow your business here in Australia.

Our Services

We can assist you with:

Marketing plans and go to market strategies

  • PR strategy and planning
  • Key messaging
  • Personal branding
  • Reputation management
  • Building brand awareness
  • Social Media engagement
  • Establishing local media relations
  • Analyst and investor relations, including IPO support
  • Crisis communications
  • Mergers and acquisition PR
  • Product/service launches
  • Thought leadership
  • Media tours and briefings
  • Event support, round tables
  • Media training
  • Editorial e.g. White papers, case studies, articles, newsletters, opinion pieces

For more information, please contact us on: info@taurusmarketing.com.au

Building your Australian business communications

Our China-Australia Communication Solutions (CACS) team is focused on delivering tailored strategic marketing and public relations solutions for clients expanding their businesses into Australia.

As a long-standing, reputable and award-winning agency, our clients range from entrepreneurs to major ASX-listed corporations here and overseas, achieving outstanding results. We have made our name by being particularly strong in IT and communications; professional services (including legal firms, insurance and executive coaching companies) and finance industries, but have also worked in manufacturing, beauty and for NFPs.

Taurus collaborates as an extension of your team, working not just ‘on’ your business but ‘in’ your business. We can support you with all aspects of marketing and communications, making sure your key messages are effectively communicated to the local market.
Our team comprises of strategic minded professionals who are highly experienced. We offer valuable first-hand, timely knowledge of the opportunities in Australia and pride ourselves in our strong local business and media relations. Doing business in a foreign country does not have to be tedious; we have consultants who are fluent in both Chinese and English so that nothing is ever lost in translation.

CUB Network – Business

Client Services Outcome

Over an eight week period, Taurus achieved national mainline daily coverage, online press, the SME and lifestyle design publication coverage. Within three weeks of defining the public relations strategy, Cub Network made their media debut on page 3 of The Australian Financial Review, followed by a range of strategically targeted local, national and international coverage across print, online, SME and design media in the lead up to the launch.

China is on our doorstep as our largest trading partner and for over ten years we have been working with businesses who have a foot in each region or want to build a commercial or networking bridge from one region to the other. Our knowledge, working with industry experts, can help you bridge the gap. Whether its working with the Diagou here or with organisations in China who want to grow their brand here. We can help!

 

Feedback from our Clients

Former KAZ Group, General Manager, Marketing & Communications, Kevin Ryder

"Taurus Marketing Services is more than a marketing agency, they are a support mechanism that totally underpins our marketing department. After seven years of working with us they still deliver work of the highest standard on time every time. As a large company in the public eye, our expectations are high and we expect ROI. Taurus understand our business and consistently impress us with the results they achieve."
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Maxon Australia, Director, Dana Baggetto

“We’re getting results, sales are increasing and I’d say the exposure and marketing push Taurus gives us is undoubtedly a factor in this.”
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Former KAZ Group, General Manager, Marketing & Communications, Kevin Ryder

"Taurus are our right hand when it comes to PR and Marketing Services. With Taurus we have the dedicated services of senior PR professionals with close media relationships. I know that at any time I can call Taurus and get high level strategic PR advice from experts. The team are highly responsive and totally dependable. Working with Taurus has helped us mature our entire PR approach."
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Small Business & Regional Development, Executive Director, Enterprise, Michael Cullen

"Your involvement as a speaker this year has greatly contributed to this success of the program and I would like to take this opportunity to thank you personally for your time and effort in putting together your presentation. We look forward to working with you again in the future."
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KAZ Computer Services Ltd, Marketing Executive, Marnie Withers

"I have worked with Sharon and the Taurus team for over 15yrs. Her expertise in creating case studies for KAZ, and then Telstra after KAZ was sold, were instrumental in building the KAZ brand for sale from as early as 1995. Taurus created over 30 case studies for me during that time, as well as providing general business, marketing, events, PR and consulting advice to me personally, my Directors and my marketing team. The case study process was smooth and exceeded my expectations in terms of delivery, adherence to deadlines, quality, design and the range and depth of comment Taurus were able to extract from KAZ and Telstra customers with their full permission. I have no concerns that Taurus would be a reliable and competent supplier for Microsoft."
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Navigator, Managing Director, Nick Crawley

“Having the Messaging and Positioning report at the early stages of our relationship with Taurus was great. It enabled us to focus exactly where we were now and gave us a clear indication of where we should be heading.”
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Artis Group, CEO & Board Member, Mark Bennett

“Our success at Artis in 2019 is deeply tied to our relationship with Taurus and their contribution to taking our big ideas and plans, and shaping them into a clear set of messages and activities that helped us deliver the results we’ve enjoyed.”
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MYOB, Chief Strategy Officer , Dominic O’Hanlon

“Sharon in particular, but a number of her staff as well, have helped me in the way I think about the business and the way that I build the brand, not in the way I build the brand for myself personally, but how I build the brand for the company. I think I’ve gained more from Taurus, not by using them to do what I wanted to do, but by listening to what they advice me to do. It’s like if you sit in a room with a business mentor, or a coach or somebody that really has a depth of knowledge in their chosen field, that’s certainly something that Taurus brings to the table and has brought to the table for me throughout the last fifteen years of my career.”
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Former Stellar Group General Manager Sales, Scott Deane

“The Taurus plan was a practical document that still gets used today. It set the framework for our way forward and now our own marketing team are running with it.”
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Artis Group, CEO & Board Member, Mark Bennett

"Taurus engaged on day one as a partner who was vested in our business success, and consistently maintained that relationship throughout. From the executive oversight provided by Sharon Williams (CEO) to the daily communication and attention to detail on our marketing and communications activity from Jacqueline Cridland (Snr Acct Mng), I felt like Taurus was an extension of my leadership team and business not just a supplier. Taurus brought depth of experience in the technology sector to the table which proved invaluable as we tackled items from Brand to Social Media. Over six months we refreshed our company’s messaging, brand, portfolio, and focus within the market resulting in pipeline growth, increased win rates, and the ability to attract some new top talent into the business.”
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