China Relations

Supporting China-Australia business relationships

As Australia’s number one trading partner, there are many business opportunities for Chinese businesses in Australia. Taurus is an advocate of establishing lasting and mutually beneficial relationships.

To all Griga delegates, for a copy of Sharon Williams’ presentation please email us at info@taurusmarketing.com.au.

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However, we understand the challenge Chinese businesses face when entering the Australian market include:

  • Language barriers
  • Culture differences
  • Unaware of local business processes
  • Communication difficulties
  • Difficulty creating local brand awareness
  • Lack of media relationships
  • Legal and financial issues

As your local professional advisors, Taurus can help identify and prevent these risks from eventuating into serious business mistakes. We use our expertise to align your strategic direction, kick-start your business, develop your local brand presence, facilitate important communications and ultimately grow your business here in Australia.

Our Services

We can assist you with:

Marketing plans and go to market strategies

  • PR strategy and planning
  • Key messaging
  • Personal branding
  • Reputation management
  • Building brand awareness
  • Social Media engagement
  • Establishing local media relations
  • Analyst and investor relations, including IPO support
  • Crisis communications
  • Mergers and acquisition PR
  • Product/service launches
  • Thought leadership
  • Media tours and briefings
  • Event support, round tables
  • Media training
  • Editorial e.g. White papers, case studies, articles, newsletters, opinion pieces

For more information, please contact us on: info@taurusmarketing.com.au

Building your Australian business communications

Our China-Australia Communication Solutions (CACS) team is focused on delivering tailored strategic marketing and public relations solutions for clients expanding their businesses into Australia.

As a long-standing, reputable and award-winning agency, our clients range from entrepreneurs to major ASX-listed corporations here and overseas, achieving outstanding results. We have made our name by being particularly strong in IT and communications; professional services (including legal firms, insurance and executive coaching companies) and finance industries, but have also worked in manufacturing, beauty and for NFPs.

Taurus collaborates as an extension of your team, working not just ‘on’ your business but ‘in’ your business. We can support you with all aspects of marketing and communications, making sure your key messages are effectively communicated to the local market.
Our team comprises of strategic minded professionals who are highly experienced. We offer valuable first-hand, timely knowledge of the opportunities in Australia and pride ourselves in our strong local business and media relations. Doing business in a foreign country does not have to be tedious; we have consultants who are fluent in both Chinese and English so that nothing is ever lost in translation.

CUB Network – Business

Client Services Outcome

Over an eight week period, Taurus achieved national mainline daily coverage, online press, the SME and lifestyle design publication coverage. Within three weeks of defining the public relations strategy, Cub Network made their media debut on page 3 of The Australian Financial Review, followed by a range of strategically targeted local, national and international coverage across print, online, SME and design media in the lead up to the launch.

China is on our doorstep as our largest trading partner and for over ten years we have been working with businesses who have a foot in each region or want to build a commercial or networking bridge from one region to the other. Our knowledge, working with industry experts, can help you bridge the gap. Whether its working with the Diagou here or with organisations in China who want to grow their brand here. We can help!

 

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Feedback from our Clients

Multiactive Software Pty Ltd, , Marketing Manager, James Granter

"What really impresses me about Taurus Marketing and PR Services is their experience and total professionalism. They know how to get results in a very short period of time. Taurus’ flexibility means we can outsource to them those services we cannot handle in-house. The team is an excellent support to me, guiding me through tasks to ensure we get results."
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Growth Director, Attention Experts, George Hawwa

"I feel the Taurus Profile really was like therapy for me as a business owner. It helped focus on the outcomes and profile as me as a business owner, as opposed to always focusing on the business brand with me as owner not considered. It aligned well. Sam and Sharon's delivery of my profile to me was extremely valuable and opened an insight on my profile I had not considered before. It has allowed me to focus and align on my next steps with a correct PR campaign"
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Napoleon Perdis, Emanuel Perdis

“Through the TaurusEngage process, we gained perspective and clarity on our social media presence. It also revealed the need for integration with and across all my activities to create a stronger, more united presence for the Napoleon Perdis brand.”
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ATS Training Systems, Managing Director, Frank Woods

"We need a marketing department without investing in one, and that’s exactly what we get with Taurus.”
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Ansarada, Managing Director, Sam Riley

“I only have to look at the way Ansarada is growing- it’s extremely successful and Taurus has played a large part in that.”
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Zone Labs, a Check Point Company, International Public Relations Manager, Ally Zwahlen

"The outstanding coverage achieved by Taurus in Australia has been picked up in other regions so the impact was huge, and it has showed us all just what is possible."
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Exhibition Supplier, Ben Russell

“I have worked with Taurus on numerous display and exhibition jobs over the last five years. All with great results for our customers! In the display industry deadlines are always crucial (the show will not wait!). Despite the pressures that these deadlines add to the task at hand, I have not once seen Taurus let their customer down, but rather always willing and able to take control of the situation. They are always cheerful and a pleasure to deal with.”
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Multiactive Software Pty Ltd, , Marketing Manager, James Granter

“As a boutique agency Taurus has a reputation for personalised service and extra attention that is hard to find among larger agencies. We heard about Taurus from another client who was extremely impressed with the amount of media coverage they had achieved in a short time.”
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GM Small Business & Channel Partners, My Net Fone Group , Lee Atkinson

"I couldn’t think of a more fitting person to open our first in a series of events. Sharon Williams is clearly an exceptional speaker who knows how to relate material directly and relevantly to the audience. My clients all remarked how much they took from the session and my marketing team were blown away by the quality of what was presented. I cannot recommend Sharon and Taurus Marketing enough and am looking forward to the next time we can work together."
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Artis Group, CEO & Board Member, Mark Bennett

"Taurus engaged on day one as a partner who was vested in our business success, and consistently maintained that relationship throughout. From the executive oversight provided by Sharon Williams (CEO) to the daily communication and attention to detail on our marketing and communications activity from Jacqueline Cridland (Snr Acct Mng), I felt like Taurus was an extension of my leadership team and business not just a supplier. Taurus brought depth of experience in the technology sector to the table which proved invaluable as we tackled items from Brand to Social Media. Over six months we refreshed our company’s messaging, brand, portfolio, and focus within the market resulting in pipeline growth, increased win rates, and the ability to attract some new top talent into the business.”
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