Supporting China-Australia business relationships
As Australia’s number one trading partner, there are many business opportunities for Chinese businesses in Australia. Taurus is an advocate of establishing lasting and mutually beneficial relationships.
To all Griga delegates, for a copy of Sharon Williams’ presentation please email us at email@example.com.
However, we understand the challenge Chinese businesses face when entering the Australian market include:
- Language barriers
- Culture differences
- Unaware of local business processes
- Communication difficulties
- Difficulty creating local brand awareness
- Lack of media relationships
- Legal and financial issues
As your local professional advisors, Taurus can help identify and prevent these risks from eventuating into serious business mistakes. We use our expertise to align your strategic direction, kick-start your business, develop your local brand presence, facilitate important communications and ultimately grow your business here in Australia.
We can assist you with:
Marketing plans and go to market strategies
- PR strategy and planning
- Key messaging
- Personal branding
- Reputation management
- Building brand awareness
- Social Media engagement
- Establishing local media relations
- Analyst and investor relations, including IPO support
- Crisis communications
- Mergers and acquisition PR
- Product/service launches
- Thought leadership
- Media tours and briefings
- Event support, round tables
- Media training
- Editorial e.g. White papers, case studies, articles, newsletters, opinion pieces
For more information, please contact us on: firstname.lastname@example.org
Building your Australian business communications
Our China-Australia Communication Solutions (CACS) team is focused on delivering tailored strategic marketing and public relations solutions for clients expanding their businesses into Australia.
As a long-standing, reputable and award-winning agency, our clients range from entrepreneurs to major ASX-listed corporations here and overseas, achieving outstanding results. We have made our name by being particularly strong in IT and communications; professional services (including legal firms, insurance and executive coaching companies) and finance industries, but have also worked in manufacturing, beauty and for NFPs.
Taurus collaborates as an extension of your team, working not just ‘on’ your business but ‘in’ your business. We can support you with all aspects of marketing and communications, making sure your key messages are effectively communicated to the local market.
Our team comprises of strategic minded professionals who are highly experienced. We offer valuable first-hand, timely knowledge of the opportunities in Australia and pride ourselves in our strong local business and media relations. Doing business in a foreign country does not have to be tedious; we have consultants who are fluent in both Chinese and English so that nothing is ever lost in translation.
CUB Network – Business
Client Services Outcome
Over an eight week period, Taurus achieved national mainline daily coverage, online press, the SME and lifestyle design publication coverage. Within three weeks of defining the public relations strategy, Cub Network made their media debut on page 3 of The Australian Financial Review, followed by a range of strategically targeted local, national and international coverage across print, online, SME and design media in the lead up to the launch.
China is on our doorstep as our largest trading partner and for over ten years we have been working with businesses who have a foot in each region or want to build a commercial or networking bridge from one region to the other. Our knowledge, working with industry experts, can help you bridge the gap. Whether its working with the Diagou here or with organisations in China who want to grow their brand here. We can help!
Feedback from our Clients
Former Prosperity Advisers, Anne Adams“Taurus has been a great asset for us to be able to secure media coverage and build connection with industry media in a meaningful way. I have always found the team to be responsive, strategic and to offer advice and ideas when needed. The Taurus team have always been there to assist when we needed it and are supportive during tight deadlines and equally understanding of our internal processes. When we needed encouragement, ideas or prodding to deliver, they were there for us. The relationship has evolved over time to be close and personalised which is rewarding both professionally and personally. Our practice has benefited from the volume and breadth of media exposure of the right sort by working the experienced team at Taurus for over 4 years.”
ConnXion, CEO, David Colvin“PR is essential for a publicly-listed company like us; I can plot spikes in shareholder support when we get in the press.”
Former Channel 7 , Robyn Foyster“Sharon Williams is a consummate professional. Sharon has appeared numerous times on Sunrise to talk about her role as a working mother and in her capacity as the CEO of Taurus Marketing. In my view, Sharon's enormous expertise on issues affecting women, experience in research, policy analysis and communication skills make her highly qualified.”
University of Sydney Student, Fei“I had the opportunity to see Sharon Williams speak as a guest lecturer at Sydney university. Immediately, I was impressed by her engaging speaking style which drew everyone’s attention. Her talk mainly focused on marketing and brand reputation, both topics that are very relevant to me. After hearing Sharon’s advice on how to maximise our brand image, I’ve made some adjustments to my own approach and I’ve only received positive results. Thank you Sharon!”
Ansarada, Managing Director, Sam Riley“Working with an integrated agency saves us time and takes away risk. Dedicated frontline people and an agency principal I can call anytime means I don’t waste time with people who don’t know my business and results are fast.”
TeleWare Australia & New Zealand, Managing Director, Mike Blanchard"Absolutely outstanding! Taurus have got the market completely wired. In our first month we got a page in The Australian and that has culminated in the front cover of Voice & Data. We couldn't have picked a better agency for PR. Taurus and the woman behind the organisation - I trust implicitly with my business!"
Artis Group, CEO & Board Member, Mark Bennett“Taurus demonstrate that our business success is paramount and I feel I have a genuine partner. We could not be happier with their service, guidance and delivery. You really feel they are on side with experienced counsel.”
Playoust Churcher, Managing Director, Brett Churcher“The amount of new business we have gained through the website has been well beyond our expectations – to say we are thrilled with the results would be an understatement.”
2OPHealth, Director and Psychiatrist, Dr. Frank Chow"The Taurus team is really fun to work with. Sharon is very approachable and has given me a lot of wisdom and knowledge. The team is very professional, systematic and very efficient. Great work ethic and client follow ups. Now, I have a lot more clarity in terms of marketing and business plan. I feel more reassure and confident partnering with Taurus and receiving their ongoing marketing support, advice and guidance.”
KAZ Group, Former Managing Director, Peter KazacosTaurus PR expertise keeps the KAZ name at the forefront of business news. The tailored approach means we get excellent coverage time after time.