China Relations

Supporting China-Australia business relationships

As Australia’s number one trading partner, there are many business opportunities for Chinese businesses in Australia. Taurus is an advocate of establishing lasting and mutually beneficial relationships.

To all Griga delegates, for a copy of Sharon Williams’ presentation please email us at info@taurusmarketing.com.au.

 

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However, we understand the challenge Chinese businesses face when entering the Australian market include:

  • Language barriers
  • Culture differences
  • Unaware of local business processes
  • Communication difficulties
  • Difficulty creating local brand awareness
  • Lack of media relationships
  • Legal and financial issues

As your local professional advisors, Taurus can help identify and prevent these risks from eventuating into serious business mistakes. We use our expertise to align your strategic direction, kick-start your business, develop your local brand presence, facilitate important communications and ultimately grow your business here in Australia.

Our Services

We can assist you with:

Marketing plans and go to market strategies

  • PR strategy and planning
  • Key messaging
  • Personal branding
  • Reputation management
  • Building brand awareness
  • Social Media engagement
  • Establishing local media relations
  • Analyst and investor relations, including IPO support
  • Crisis communications
  • Mergers and acquisition PR
  • Product/service launches
  • Thought leadership
  • Media tours and briefings
  • Event support, round tables
  • Media training
  • Editorial e.g. White papers, case studies, articles, newsletters, opinion pieces

For more information, please contact us on: info@taurusmarketing.com.au

Building your Australian business communications

Our China-Australia Communication Solutions (CACS) team is focused on delivering tailored strategic marketing and public relations solutions for clients expanding their businesses into Australia.

As a long-standing, reputable and award-winning agency, our clients range from entrepreneurs to major ASX-listed corporations here and overseas, achieving outstanding results. We have made our name by being particularly strong in IT and communications; professional services (including legal firms, insurance and executive coaching companies) and finance industries, but have also worked in manufacturing, beauty and for NFPs.

Taurus collaborates as an extension of your team, working not just ‘on’ your business but ‘in’ your business. We can support you with all aspects of marketing and communications, making sure your key messages are effectively communicated to the local market.
Our team comprises of strategic minded professionals who are highly experienced. We offer valuable first-hand, timely knowledge of the opportunities in Australia and pride ourselves in our strong local business and media relations. Doing business in a foreign country does not have to be tedious; we have consultants who are fluent in both Chinese and English so that nothing is ever lost in translation.

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Client Services Outcome

Over an eight week period, Taurus achieved national mainline daily coverage, online press, the SME and lifestyle design publication coverage. Within three weeks of defining the public relations strategy, Cub Network made their media debut on page 3 of The Australian Financial Review, followed by a range of strategically targeted local, national and international coverage across print, online, SME and design media in the lead up to the launch.

China is on our doorstep as our largest trading partner and for over ten years we have been working with businesses who have a foot in each region or want to build a commercial or networking bridge from one region to the other. Our knowledge, working with industry experts, can help you bridge the gap. Whether its working with the Diagou here or with organisations in China who want to grow their brand here. We can help!

 

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Feedback from our Clients

Osteoporosis Australia, CEO, Judy Stenmark

"We initially retained Taurus to manage press relations and secure Joan Collins as guest of honour for our annual fundraiser the ‘Bone Ball’. As a Not For Profit (NFP) organisation, value for money and results are of utmost importance to us as we have to justify every cent we spend, so we really appreciated the extra effort Taurus delivered.We find Taurus Marketing innovative, efficient and they possess an appropriate sense of urgency to progress projects.The team are always on hand and respond immediately and effectively to our requests. The work they produce is of a consistently high standard and Taurus is always willing to go beyond the call of duty to get the job done.Above all Taurus is friendly and approachable which makes working with them an easy, productive and enjoyable experience."
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Ansarada, Managing Director, Sam Riley

“I only have to look at the way Ansarada is growing- it’s extremely successful and Taurus has played a large part in that.”
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Trans-Tasman Business Circle, CEO, John Weiss

“Sharon in particular reaches out into new media, into new areas in which she integrates and links back to all of her clients, so I found it a very wide and embracing approach to the mission that we’re on, which is to make a name.”
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Bible Society CEO, Daniel Willis

"Taurus came into the campaign at the last minute, but created a huge impact with the press. The number of media hits was exceptional and more than we ever imagined. A highlight for us was the sheer scope of media we gained, prime time television, national radio, daily newspapers and online. The campaign is now being used by three University’s as a marketing case study due to its phenomenal success."
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Avocent, Marketing Director, Brendan Walsh

“The team at Taurus really did a very good job for Avocent. I was very pleased with the way they handled the account. Sharon has fundamental ideals which are reflected by her staff. Taurus is a very professional operation.”
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Small Business & Regional Development, Executive Director, Enterprise, Michael Cullen

"Your involvement as a speaker this year has greatly contributed to this success of the program and I would like to take this opportunity to thank you personally for your time and effort in putting together your presentation. We look forward to working with you again in the future."
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Former Stellar Group General Manager Sales, Scott Deane

“The Taurus plan was a practical document that still gets used today. It set the framework for our way forward and now our own marketing team are running with it.”
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Zone Labs, a Check Point Company, International Public Relations Manager, Ally Zwahlen

"I work with PR agencies internationally and the best are those that allow the client to feel they are thinking about your business all the time, and are always alert for ways to promote you – they never switch off. This is Taurus."
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2OPHealth, Director and Psychiatrist, Dr. Frank Chow

"The Taurus team is really fun to work with. Sharon is very approachable and has given me a lot of wisdom and knowledge. The team is very professional, systematic and very efficient. Great work ethic and client follow ups. Now, I have a lot more clarity in terms of marketing and business plan. I feel more reassure and confident partnering with Taurus and receiving their ongoing marketing support, advice and guidance.”
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Kyocera, Managing Director, David Finn

“Taurus has achieved strong coverage for Kyocera in the media and developed relationships with key media contacts and analysts so that we are now sought for our opinion on a wide range of subjects.Taurus has been a strong business partner working with us to build our profile in both main stream and trade media.Our account team is proactive and organised, always striving to provide measurable value to Kyocera. The Taurus team have worked to understand our business well and know how to position us effectively with the media and seek out and secure the right opportunities for us.”
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