China Relations

Supporting China-Australia business relationships

As Australia’s number one trading partner, there are many business opportunities for Chinese businesses in Australia. Taurus is an advocate of establishing lasting and mutually beneficial relationships.

To all Griga delegates, for a copy of Sharon Williams’ presentation please email us at info@taurusmarketing.com.au.

However, we understand the challenge Chinese businesses face when entering the Australian market include:

  • Language barriers
  • Culture differences
  • Unaware of local business processes
  • Communication difficulties
  • Difficulty creating local brand awareness
  • Lack of media relationships
  • Legal and financial issues

As your local professional advisors, Taurus can help identify and prevent these risks from eventuating into serious business mistakes. We use our expertise to align your strategic direction, kick-start your business, develop your local brand presence, facilitate important communications and ultimately grow your business here in Australia.

Our Services

We can assist you with:

Marketing plans and go to market strategies

  • PR strategy and planning
  • Key messaging
  • Personal branding
  • Reputation management
  • Building brand awareness
  • Social Media engagement
  • Establishing local media relations
  • Analyst and investor relations, including IPO support
  • Crisis communications
  • Mergers and acquisition PR
  • Product/service launches
  • Thought leadership
  • Media tours and briefings
  • Event support, round tables
  • Media training
  • Editorial e.g. White papers, case studies, articles, newsletters, opinion pieces

For more information, please contact us on: info@taurusmarketing.com.au

Building your Australian business communications

Our China-Australia Communication Solutions (CACS) team is focused on delivering tailored strategic marketing and public relations solutions for clients expanding their businesses into Australia.

As a long-standing, reputable and award-winning agency, our clients range from entrepreneurs to major ASX-listed corporations here and overseas, achieving outstanding results. We have made our name by being particularly strong in IT and communications; professional services (including legal firms, insurance and executive coaching companies) and finance industries, but have also worked in manufacturing, beauty and for NFPs.

Taurus collaborates as an extension of your team, working not just ‘on’ your business but ‘in’ your business. We can support you with all aspects of marketing and communications, making sure your key messages are effectively communicated to the local market.
Our team comprises of strategic minded professionals who are highly experienced. We offer valuable first-hand, timely knowledge of the opportunities in Australia and pride ourselves in our strong local business and media relations. Doing business in a foreign country does not have to be tedious; we have consultants who are fluent in both Chinese and English so that nothing is ever lost in translation.

CUB Network – Business

Client Services Outcome

Over an eight week period, Taurus achieved national mainline daily coverage, online press, the SME and lifestyle design publication coverage. Within three weeks of defining the public relations strategy, Cub Network made their media debut on page 3 of The Australian Financial Review, followed by a range of strategically targeted local, national and international coverage across print, online, SME and design media in the lead up to the launch.

China is on our doorstep as our largest trading partner and for over ten years we have been working with businesses who have a foot in each region or want to build a commercial or networking bridge from one region to the other. Our knowledge, working with industry experts, can help you bridge the gap. Whether its working with the Diagou here or with organisations in China who want to grow their brand here. We can help!

 

Feedback from our Clients

PACT Global, Director, Colin Morris

“The Taurus team are very impressive. They presented in a positive and encouraging manner with a great deal of confidence. Importantly, Taurus are extremely well connected with the media in our business sector.”
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Napoleon Perdis, Emanuel Perdis

“My persona in the media has been raised significantly. There is recognition and recall with regards to the coverage obtained and the things I feel important."
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Former KAZ Group, General Manager, Marketing & Communications, Kevin Ryder

"Taurus are our right hand when it comes to PR and Marketing Services. With Taurus we have the dedicated services of senior PR professionals with close media relationships. I know that at any time I can call Taurus and get high level strategic PR advice from experts. The team are highly responsive and totally dependable. Working with Taurus has helped us mature our entire PR approach."
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CEO, ABCC, David McCredie

"The ABCC has benefited from a long and successful relationship with Taurus. As our business has grown and adapted to the change in political landscape, so too has the offering from Taurus. Thanks to their hard work, the Chamber has been presented with opportunities to share our insights into issues including Brexit, infrastructure and fintech, and speakers at our events recently garnered significant media attention through our platform. I look forward to continuing to work with Taurus in 2018."
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Head of Marketing, Sentral Education, Yusuf Pingar

The four week long campaign was a great success. John and Shazana worked hard to engage with the audience, follow-up on our requests and generated 15 user generated comments which were either feedback on our product, or testimonials. The quality of these was also superb and we were able to use them in various assets in addition to rich content for our social pages.
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KAZ Group, Managing Director, Peter Kazacos

"Taurus worked with us on a broad range of projects including brochures and collateral, research and development of corporate case studies, copywriting and PR. Their PR expertise keeps the KAZ name at the forefront of business news. The tailored approach they use to put out a press release means we get excellent results time after time. The Taurus team are highly experienced with extensive industry knowledge and are a delight to work with."
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Ansarada, Managing Director, Sam Riley

“Taurus provides PR that is very strategic and brilliantly executed. It is exactly the PR that resonates well with the bankers and lawyers who are our potential clients.”
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Owner & Manager, Host my Home, Julie George

"I engaged Taurus to assist in promoting my book - Million Dollar Host and to establish me as an Industry Leader in the ‘sharing economy’. Within a four-week time frame the Taurus Team were able to get me national exposure through Radio, TV and Online publications. The result of this exposure was beyond my expectations! I highly recommend Taurus as being ultimate professionals and offering a fantastic value for money service.”
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PACT Global, Director, Colin Morris

“We were covered in The Australian, the Financial Review, the Rust Report and Computer Daily News. The exposure was excellent and generated a lot of feedback.”
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Former KAZ Group, General Manager, Marketing & Communications, Kevin Ryder

"Taurus Marketing Services is more than a marketing agency, they are a support mechanism that totally underpins our marketing department. After seven years of working with us they still deliver work of the highest standard on time every time. As a large company in the public eye, our expectations are high and we expect ROI. Taurus understand our business and consistently impress us with the results they achieve."
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