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China Relations

Supporting China-Australia business relationships

As Australia’s number one trading partner, there are many business opportunities for Chinese businesses in Australia. Taurus is an advocate of establishing lasting and mutually beneficial relationships.

To all Griga delegates, for a copy of Sharon Williams’ presentation please email us at info@taurusmarketing.com.au.

However, we understand the challenge Chinese businesses face when entering the Australian market include:

  • Language barriers
  • Culture differences
  • Unaware of local business processes
  • Communication difficulties
  • Difficulty creating local brand awareness
  • Lack of media relationships
  • Legal and financial issues

As your local professional advisors, Taurus can help identify and prevent these risks from eventuating into serious business mistakes. We use our expertise to align your strategic direction, kick-start your business, develop your local brand presence, facilitate important communications and ultimately grow your business here in Australia.

Our Services

We can assist you with:

Marketing plans and go to market strategies

  • PR strategy and planning
  • Key messaging
  • Personal branding
  • Reputation management
  • Building brand awareness
  • Social Media engagement
  • Establishing local media relations
  • Analyst and investor relations, including IPO support
  • Crisis communications
  • Mergers and acquisition PR
  • Product/service launches
  • Thought leadership
  • Media tours and briefings
  • Event support, round tables
  • Media training
  • Editorial e.g. White papers, case studies, articles, newsletters, opinion pieces

For more information, please contact us on: info@taurusmarketing.com.au

Building your Australian business communications

Our China-Australia Communication Solutions (CACS) team is focused on delivering tailored strategic marketing and public relations solutions for clients expanding their businesses into Australia.

As a long-standing, reputable and award-winning agency, our clients range from entrepreneurs to major ASX-listed corporations here and overseas, achieving outstanding results. We have made our name by being particularly strong in IT and communications; professional services (including legal firms, insurance and executive coaching companies) and finance industries, but have also worked in manufacturing, beauty and for NFPs.

Taurus collaborates as an extension of your team, working not just ‘on’ your business but ‘in’ your business. We can support you with all aspects of marketing and communications, making sure your key messages are effectively communicated to the local market.
Our team comprises of strategic minded professionals who are highly experienced. We offer valuable first-hand, timely knowledge of the opportunities in Australia and pride ourselves in our strong local business and media relations. Doing business in a foreign country does not have to be tedious; we have consultants who are fluent in both Chinese and English so that nothing is ever lost in translation.

CUB Network – Business

Client Services Outcome

Over an eight week period, Taurus achieved national mainline daily coverage, online press, the SME and lifestyle design publication coverage. Within three weeks of defining the public relations strategy, Cub Network made their media debut on page 3 of The Australian Financial Review, followed by a range of strategically targeted local, national and international coverage across print, online, SME and design media in the lead up to the launch.

China is on our doorstep as our largest trading partner and for over ten years we have been working with businesses who have a foot in each region or want to build a commercial or networking bridge from one region to the other. Our knowledge, working with industry experts, can help you bridge the gap. Whether its working with the Diagou here or with organisations in China who want to grow their brand here. We can help!

 

Feedback from our Clients

Aussiepay, Managing Director, Dean Morelli

“When Workchoices legislation was as its most topical, Aussiepay appeared in the media 23 times, including four interviews in The Australian Financial Review over the course of eight days.”
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Datacom, Former CEO RIP, Michael Browne

"To measure results we set specific KPIs around PR, signing stories and case studies. Taurus is performing exceptionally well against every benchmark."
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Director, Host My Home, Julie George

"I engaged Taurus to assist in promoting my book - Million Dollar Host and to establish me as an Industry Leader in the 'sharing economy'. Within a four week time frame the Taurus Team were able to get me national exposure through Radio, TV and Online publications. The result of this exposure was beyond my expectations! I highly recommend Taurus as being ultimate professionals and offering a fantastic value for money service."
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TeleWare Australia & New Zealand, Managing Director, Mike Blanchard

"Absolutely outstanding! Taurus have got the market completely wired. In our first month we got a page in The Australian and that has culminated in the front cover of Voice & Data. We couldn't have picked a better agency for PR. Taurus and the woman behind the organisation - I trust implicitly with my business!"
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KAZ Group, Managing Director, Peter Kazacos

"For me, the main benefit I’ve found is that Taurus raised our profile and helped us become recognized as a brand. With the publicity generated we’ve received recognition in the marketplace, improved our image to staff, customers and suppliers and collected a large number of referrals."
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University of Sydney Student, Fei

“I had the opportunity to see Sharon Williams speak as a guest lecturer at Sydney university. Immediately, I was impressed by her engaging speaking style which drew everyone’s attention. Her talk mainly focused on marketing and brand reputation, both topics that are very relevant to me. After hearing Sharon’s advice on how to maximise our brand image, I’ve made some adjustments to my own approach and I’ve only received positive results. Thank you Sharon!”
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Aussiepay, Managing Director, Dean Morelli

“Taurus created the campaign – we got coverage in the Australian, The Australian Financial Review, The Sydney Morning Herald, The Age, Computerwood, Human Resources, CEO onlne and I’m Boss TV. Through Taurus, I instantly became the Financial Review’s WorkChoices payroll expert and commentator! What is so refreshing about Taurus compared with other agencies I’ve dealt with is nothing they do is ever less than professional.”
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Hewsons, CEO, Richard Hewson

“Taurus' ability to open doors in the media is excellent; we are now quoted as an authority in tier one publications. A major strength of Taurus' is their Strategic Messaging product. Becoming clear on our messages has been a key step in communicating effectively with our market.”
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Esker Software, Managing Director, James Elkington

"With Taurus we got all the marketing expertise we needed without the risk of bringing on-board extra staff.”
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RiTract, Managing Director, Rupert Northcott

“We had some pretty unreasonable time requirements and Taurus was able to commit to meeting those deadlines.”
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