As we look forward and prepare for a post-pandemic future, it is important to consider the latest innovations and breakthroughs in technology that could potentially transform business and society.
Here are the top 5 tech trends according to our digital agencies expert to look out for:
How digital agencies are using better cloud infrastructure
During 2020 and 2021, cloud computing rapidly took hold as work went virtual and businesses adapted to the global pandemic by accerating digital transformation. In 2022, we will undoubtedly see a continuation of rapid adoption and growth as hybrid working models establish. Cloud technology essentially improves every other technology to be lighter, faster, and more accessible for consumers and businesses, which means that it will be a key driver in the migration of more services to cloud platforms.
Metaverse
Forward-looking businesses are already creating spaces in the metaverse – virtual worlds constructed by combining different technologies including virtual and augmented reality. This ‘extended reality’ is anticipated to be the next evolution of the internet along with blockchain technology and non-fungible tokens (NFTs).
Digital trust
Blockchain technology, distributed ledgers, and non-fungible tokens (NFTs) are transforming our world, and it is expected to continue advancing in 2022. These innovations go beyond crypto and Bitcoin to things that integrate physical and digital aspects. This year, it is expected that more companies and individuals will embrace physical objects with blockchain technology and tokens.
Smarter devices
“Smart” really just used to mean connected – smartphones, smart TVs and other smart devices connected to the internet. Today, “smart” is increasingly defined as being powered by artificial intelligence (AI). Combined with the internet of things (IoT) and emerging super-fast networks like 5G, these smarter devices will augment us with new capabilities.
Advancing quantum computing
Despite the pandemic, investment in quantum R&D continues to grow. This highlights new opportunities for breakthrough in quantum technology in 2022, and its potential for simulation, optimisation combined with AI can unlock powerful benefits for a variety of industries. It is also predicted that we’ll see more collaborations across businesses, academia and research centres as cross-disciplinary teams combine expertise to advance quantum R&D.
Not convinced. Here are five more hot tech trends in PR and marketing that digital agencies are embracing to help brands stay ahead:
- AI-Driven Analytics: Digital agencies are leveraging AI to predict trends, optimize campaigns, and deliver personalized content at scale.
- Voice Search Optimization: With the rise of voice assistants, optimizing for voice search is a must for brands to remain discoverable.
- Influencer Marketing Automation: Agencies are using tools to streamline influencer campaigns, enhancing reach and ROI.
- Augmented Reality (AR): AR is revolutionizing experiential marketing, offering immersive customer interactions.
- Data Privacy Compliance: As regulations tighten, agencies are ensuring brands remain compliant with data protection laws while delivering personalized marketing experiences.
In addition to AI, voice search, influencer marketing, AR, and data privacy, another hot trend in PR and marketing is chatbots. Many digital agencies are integrating chatbots into customer service and marketing strategies to enhance engagement and provide real-time assistance. Chatbots offer instant responses, improving customer satisfaction and lead conversion rates. Another growing trend is video marketing—from live streaming to interactive video ads, agencies are increasingly using video content to boost brand visibility. Finally, personalisation through data-driven insights is allowing brands to deliver highly targeted and relevant content to their audiences.
As integrated strategic marketing, PR and digital agencies go with over 26 years of experience, Taurus stays ahead of emerging tech trends to craft successful strategies for our clients. If you’re interested to learn more, reach out to us.